LifeCell - 4P’s Business & Marketing - Award by LifeCell International

UAE

There is no better way to welcome your baby

home than gift them a lifetime of good health.

BC/Brochure/Int/Feb 12/V-002

4Pâ&#x20AC;&#x2122;s Business & Marketing Award

Welcome a healthy future for your children We all wish a healthy and happy future for our children. We do our best for them and all our efforts are directed towards their health, wellness, happiness and whatever good we can do for their future.

Their future health is of prime importance to make them successful in life. Now, can you do something today to ensure their good health for the future? While preventive healthcare measures will help them approach future with more conf idence you also need to invest on proactive healthcare to get them prepared for future good health.

Now the innovative concept of stem cells which is creating a revolution in medicine brings your child the opportunity to secure their life against future ailments and provide a healthy future. Stem cells provide the opportunity to treat many critical and serious ailments in the future so that your children can approach life with more conf idence.

What are Stem Cells?

What are the sources of stem cells?

Stem cells are the "master" cells of our body that act as

Stem cells can be derived from various sources such as the

building blocks to regenerate and turn into cells that form

bone marrow, embryos obtained by in-vitro fertilization,

tissues, organs and systems in the human body. Stem cells

amniotic f luid, umbilical cord and menstrual blood.

are undifferentiated "blank" cells that do not yet have a specif ic function. Characteristically, stem cells have a high capacity for self-renewal. Stem cells have the unique ability to differentiate into a variety of cells to serve as a repair system for the body and can d i v id e w i t h o u t limi t to re p l e ni s h o t h e r ce ll s .

What is stem cell therapy? Stem cell therapy is an amazing modern medical advancement that goes straight to the source of the problem. Stem cell therapy is a procedure by which damaged, diseased, or malfunctioning cells anywhere in the body are replaced by introducing healthy stem cells to that area of the body. With stem cell therapy clinicians are now able to facilitate a potential treatment for all kinds of degenerative diseases because of the stem cell's regenerative abilities.

Breakthrough medical research has now shown that the umbilical cord and menstrual blood are amongst the richest sources of stem cells and they have the potential to treat many ailments through the process of stem cell therapy.

What are Stem Cells?

What are the sources of stem cells?

Stem cells are the "master" cells of our body that act as

Stem cells can be derived from various sources such as the

building blocks to regenerate and turn into cells that form

bone marrow, embryos obtained by in-vitro fertilization,

tissues, organs and systems in the human body. Stem cells

amniotic f luid, umbilical cord and menstrual blood.

What is stem cell banking and how does it work? Stem cell banking is a unique procedure where the stem cells generated by the body are collected, processed and preserved at sub-zero temperature for potential future use. Stem cell banking is a simple, safe and harmless procedure and involves no invasive procedure for collecting these stem cells from the body. Two most popular sources from which stem cells are collected are (a) umbilical cord of the baby which is discarded as a biological waste after the baby is born and (b) menstrual blood of women which is shed during her monthly menstrual cycle. These preserved stem cells can be retrieved and used to treat many critical ailments through the process of stem cell therapy.

What are the benef its of Stem Cells? Stem cells are a breakthrough in modern regenerative medicine due to their huge potential and ability to generate cells and tissues. Given the right environment, these stem cells can give rise to a number of tissues that constitute different organs. Stem cells are a renewable source of replacement cells and tissues and have the potential to treat diseases such as thalassemia, leukemia, blood disorders, Parkinson's & Alzheimer's, spinal cord injury, stroke, burns, heart disease, diabetes, osteoarthritis and rheumatoid arthritis and many other ailments in the future.

Your baby comes with its own

natural power to treat diseases The umbilical cord connecting the baby witih the mother

The importance of umbilical cord blood & cord tissue

supports and nourishes the baby for 9 months in the womb.

Umbilical cord blood is the remaining blood from your baby's

This cord is cut at the time of delivery and discarded as waste

umbilical cord and placenta after birth. The cord tissue is the

after the baby is born. Breaktthrough medical research has

tissue constituting the umbilical cord after removal of the

shown that the umbilical cord blood and cord tissue are one

cord blood. Both umbilical cord blood and cord tissue are

of the richest source of stem cells and which have a high

loaded with stem cells which can be used with greater

potential to treat over 75 serious ailments and many more

eff iciency since they are the original cells and retrieving them

critical ailments in the future through stem cell therapy.

is non-invasive causing no harm to the mother or baby.

Most importantly, the umbilical cord blood stem cells of your baby apart from being a perfect match for your child also carry the potential of 25% match for an existing or future sibling thus protecting the entire family from future ailments.

â&#x20AC;&#x153;I am impressed by the level of services offered to clients as well as the customer service & value, LifeCell places on education, research & support.â&#x20AC;?

Cecile de Scally, Midwife & Educator, Dubai

Preserving your baby's cord blood & cord tissue stem cells is a health security blanket for your child and immediate family members too.

Your baby comes with its own

natural power to treat diseases The umbilical cord connecting the baby witih the mother

The importance of umbilical cord blood & cord tissue

supports and nourishes the baby for 9 months in the womb.

Umbilical cord blood is the remaining blood from your baby's

This cord is cut at the time of delivery and discarded as waste

umbilical cord and placenta after birth. The cord tissue is the

after the baby is born. Breaktthrough medical research has

tissue constituting the umbilical cord after removal of the

shown that the umbilical cord blood and cord tissue are one

cord blood. Both umbilical cord blood and cord tissue are

of the richest source of stem cells and which have a high

loaded with stem cells which can be used with greater

potential to treat over 75 serious ailments and many more

eff iciency since they are the original cells and retrieving them

critical ailments in the future through stem cell therapy.

is non-invasive causing no harm to the mother or baby.

â&#x20AC;&#x153;I am impressed by the level of services offered to clients as well as the customer service & value, LifeCell places on education, research & support.â&#x20AC;?

Cecile de Scally, Midwife & Educator, Dubai

Preserving your baby's cord blood & cord tissue stem cells is a health security blanket for your child and immediate family members too.

Ailments that can be treated

using Umbilical Cord Blood stem cells Research has found that the Umbilical Cord Blood Stem Cells, preserved at the time of birth, have the potential to treat over 75 life threating ailments. Cord Blood stem cells applications i) Acute Leukemias a) Acute Lymphoblastic Leukemia (ALL) b) Acute Myelogenous Leukemia (AML) c) Acute Biophonetic Leukemia d) Acute Undifferentiated Leukemiaii) Chronic ii)Leukemias a) Chronic Myeloid Leukemia (CML) b) Chronic Lymphocytic Leukemia (CLL) c) Juvenile Myelomonocytic Leukemia (JMML) iii) Myelodysplastic Syndromes a) Refractory Anemia (RA) b) Refractory Anemia with Ringed Sideroblasts (RARS) c) Refractory Anemia with Excess Blasts (RAEB) d) Refractory Anemia with Excess Blasts in Transformation (RAEB-T) e) Chronic Myelomonocytic Leukemia (CMML) f) Agnogenic Myeloid Metaplasia (myelofibrosis) iv) Marrow Failure a) Aplastic Anemia (Severe) b) Fanconi Anemia c) Paroxysmal Nocturnal Hemoglobinuria (PNH) d) Pure Red Cell Aplasia v) Myeloproliferative Disorders a) Acute Myelofibrosis b) Polycythemia Vera c) Essential Thrombocythemia vi) Lymphoproliferative Disorders a) Non-Hodgkin's Lymphoma b) Hodgkin's Lymphoma vii) Phagocyte Disorders a) Chediak-Higashi Syndrome b) Chronic Granulomatous Disease c) Neutrophil Actin Deficiency d) Reticular Dysgenesis

viii) Other Inherited Disorders a) Lesch-Nyhan Syndrome b) Cartilage- Hair Hypoplasia c) Ganzmann Thrombasthenia d) Osteoporosis e) Adrenoleucodystrophy f) Beta Thalassemia disorder ix) Inherited Platelet Abnormalities a) Amegakaryocytosis/Congenital Thrombocytopenia x) Inherited Metabolic Disorders a) Mucopolysaccharidoses (MPS) b) Hurler's Syndrome (MPS-IH) c) Scheie Syndrome (MPS-IS) d) Hunter's Syndrome (MPS-II) e) Sanfilippo Syndrome (MPS-III) f) Morquio Syndrome (MPS-IV) g) Maroteaux-Lamy Syndrome (MPSVI) h) Sly Syndrome, Beta-Glucuronidase Deficiency (MPS-VII) i) Adrenoleukodystrophy j) Mucolipidosis II (I-cell Disease) k) Krabbe Disease l) Gaucher's Disease m) Niemann-Pick Disease n) Wolman Disease o) Metachromatic Leukodystrophy xi) Histiocytic Disorders a) Familial Erythrophagocytic Lymphohistiocytosis b) Histiocytosis-X c) Hemophagocytosis xii) Inherited Erythrocyte Abnormalities a) Beta Thalassemia Major b) Sickle Cell Disease

xiii) Inherited Immune System Disorders a) Ataxia Telangiectasia b) Kostmann Syndrome c) Leukocyte Adhesion Deficiency d) DiGeorge Syndrome e) Bare Lymphocyte Syndrome f) Omenn's Syndrome g) Severe Combined Immunodeficiency (SCID) h) SCID with Adenosine Deaminase Deficiency i) Absence of T&B Cells, Normal B Cell SCID j) Absence of T Cells, Normal B Cell SCID k) Common Variable Immunodeficiency l) Wiskott-Aldrich Syndrome m) X-Linked Lymphoproliferative Disorder xiv) Plasma Cell Disorder a) Multiple Myeloma b) Plasma Cell Leukemia c) Waldenstrom's Macroglobulinemia d) Amyloidosis xv) Other Malignancies a) Ewing Sarcoma b) Neuroblastoma c) Renal Cell Carcinoma d) Retinoblastoma

References National Marrow Donor Program www.marrow.org Accessed 11.08.2003. Cord Blood and our Tomorrow, Larry Lasky, MD, AABB News March April 2001, American Association of Blood Banks.

Ailments that can be treated

References National Marrow Donor Program www.marrow.org Accessed 11.08.2003. Cord Blood and our Tomorrow, Larry Lasky, MD, AABB News March April 2001, American Association of Blood Banks.

The Value of

Cord Tissue Exciting new research on a new type of stem cell called

better than similar mesenchymal stem cells from bone

‘mesenchymal stem cell’ has now enhanced the scope of

mar row. These umbilical cord tissue s tem cells

diseases that can potentially be treated with stem cell

have been shown to multiply rapidly and differentiate

therapy.

into many other types of stem cells such as neural, cardiac, bone, fat, car tilage and possibly others.

Mesenchymal stem cells are now at the forefront of cellular therapy especially for a variety of lifestyle diseases with

Hence preserving the cord tissue stem cells along with

over 100 clinical trials under way to evaluate their safety

cord blood stem cells offer a complete cover for the

and eff icacy. In fact, some trials evaluating the utility

child from a wide range of blood related and tissue

of bone marrow mesenchymal stem cells are now in late

degenerative ailments.

phase III clinical trials and with the FDA according ‘fast-track’ approval status for the same, the benef its of this therapy should soon reach out to everyone.

Mesenchymal stem cells : Potential therapeutic applications a) Cardiac Arrhythmia

It has now been found that these remarkable mesenchymal

b) Crohn's Disease

stem cells are also found in the connective tissue of the

c) Graft vs Host Disease

umbilical cord. These stem cells from the umbilical cord tissue

d) Osteoarthritis

can be easily collected, processed and cryo-preserved for

e) Critical Limb Ischemia

potential cellular therapies that may emerge in the future.

f) Multiple Sclerosis

These umbilical cord mesenchymal stem cells are a perfect

g) Diabetes (Type 1)

match for your baby and being fetal in nature appear to be

h) Acute Respiratory Distress Syndrome

The Value of

Cord Tissue Exciting new research on a new type of stem cell called

better than similar mesenchymal stem cells from bone

‘mesenchymal stem cell’ has now enhanced the scope of

mar row. These umbilical cord tissue s tem cells

diseases that can potentially be treated with stem cell

have been shown to multiply rapidly and differentiate

therapy.

into many other types of stem cells such as neural, cardiac, bone, fat, car tilage and possibly others.

Mesenchymal stem cells are now at the forefront of cellular therapy especially for a variety of lifestyle diseases with

Hence preserving the cord tissue stem cells along with

over 100 clinical trials under way to evaluate their safety

cord blood stem cells offer a complete cover for the

and eff icacy. In fact, some trials evaluating the utility

child from a wide range of blood related and tissue

of bone marrow mesenchymal stem cells are now in late

degenerative ailments.

phase III clinical trials and with the FDA according ‘fast-track’ approval status for the same, the benef its of this therapy should soon reach out to everyone.

Mesenchymal stem cells : Potential therapeutic applications a) Cardiac Arrhythmia

It has now been found that these remarkable mesenchymal

b) Crohn's Disease

stem cells are also found in the connective tissue of the

c) Graft vs Host Disease

umbilical cord. These stem cells from the umbilical cord tissue

d) Osteoarthritis

can be easily collected, processed and cryo-preserved for

e) Critical Limb Ischemia

potential cellular therapies that may emerge in the future.

f) Multiple Sclerosis

These umbilical cord mesenchymal stem cells are a perfect

g) Diabetes (Type 1)

match for your baby and being fetal in nature appear to be

h) Acute Respiratory Distress Syndrome

Thank you Stem Cells

I’m here because of you I was at the peak of my career when my body started sending quivering signals. I felt washed out and tired. Thought the distressing signs were an overlap of stress. Thanks to my exciting work schedule, ignoring them was a costly affair. Amidst work and travel to India I underwent a routine blood test and to my apathy, I was advised a blood transfusion. I stopped travelling and on my return to Canada, life gives me a cold wind blow.

I was diagnosed with Multiple Myeloma - a rare incurable

It’s like being reborn from the inside out. It's a big

form of blood cancer.

cleaning from the middle of your mar row and

I refused to embrace distress, decided to f ight the dreaded

spreading out. It is not only about curing the body

disease for my life with simple rules as my companions to

of the disease, but also about identifying and healing the

combat cancer.

entire person, as cancer drastically affects one’s psychology.

The disease hijacked my life for long enough and then I

Today I’m back in my career as exciting and blissful

decided to take matters into my own hands. I embraced stem cell transplant as an ultimate treatment option. Today I proudly stand as the true testimony of how stem cell therapy could be a boon to someone who has lost all hopes of recovery. I am ecstatic about the new lease of life.

as before. I owe this to stem cells which made this happen and gave me a chance for a second life.

Thank you stem cells I am here only because of you.

I had my stem cell transplant done in January 2010

Lisa Ray Actor & s tem cell benef iciar y

and it’s really been a kind of rebirth.

source: ht tp://w w w.timeswellness.com, ht tp://w w w.indianexpress.com/news, ht tp://w w w.dnaindia.com/heal th

Thank you Stem Cells

I was diagnosed with Multiple Myeloma - a rare incurable

It’s like being reborn from the inside out. It's a big

form of blood cancer.

cleaning from the middle of your mar row and

I refused to embrace distress, decided to f ight the dreaded

spreading out. It is not only about curing the body

disease for my life with simple rules as my companions to

of the disease, but also about identifying and healing the

combat cancer.

entire person, as cancer drastically affects one’s psychology.

The disease hijacked my life for long enough and then I

Today I’m back in my career as exciting and blissful

as before. I owe this to stem cells which made this happen and gave me a chance for a second life.

Thank you stem cells I am here only because of you.

I had my stem cell transplant done in January 2010

Lisa Ray Actor & s tem cell benef iciar y

and it’s really been a kind of rebirth.

source: ht tp://w w w.timeswellness.com, ht tp://w w w.indianexpress.com/news, ht tp://w w w.dnaindia.com/heal th

How does umbilical cord stem cell banking work? The umbilical cord blood and cord tissue can be easily collected, processed and preserved through the innovative concept of stem cell banking for future use. Umbilical cord blood & tissue preservation is a simple, painless procedure that can take place after a vaginal or cesarean birth.

Processing

Collection & Transportation

Once the sample reaches the lab, an array of tests are

After your baby is born, your obstetrician or paramedic staff

conducted on the maternal blood, cord blood &

will collect the cord blood and the cord tissue. The entire

cord tissue. Depending on the outcome of the tests

process takes less than 10 minutes and it is harmless to both

the sample may be quarantined or rejected. After testing,

the mother and the baby.

the cord blood & cord tissue are taken into a state-of-art clean room w herein sk illed technicians process

Cord blood is collected from the umbilical cord

the samples using utmost care adhering to international

immediately after the baby's birth and is drawn into the blood collection bag that comes in the kit. The mother's blood will also be collected during this time

to depute a paramedic s taf f for the collection.

to be tested for certain infectious diseases as required

This collection process is simple, safe, painless and harmless to

by regulations. The baby's cord blood and mother's blood

both the child and the mother. This procedure can be performed

are then labeled and packaged in the kit box

with either vaginal or cesarean section deliveries and the entire

provided. Once the umbilical cord blood is collected a

process takes less than 10 minutes after the baby is born.

specified length of 10 to 25 cms of the umbilical cord is cut and collected in the cord tissue collection containers.

quality standards such as those prescribed by the AABB

UMBILICAL CORD COLLECTION KIT

Upon completion of collection, the cord blood & cord tissue samples are packed in the collection kit box as per the

(American Association of Blood Banks) and CAP (College of American Pathologists).

In brief the stem cells from cord blood are harvested using a red cell depletion method aided by a chemical called SAMPLE COLLECTED IN BLOOD BAG

"Hespan" which helps to remove most of the red blood cells. The cord tissue is washed, minced, put into tissue culture for extracting a pure mesenchymal stem cell population.

Your obstetrician/gynaecologist or the hospital paramedical

instruction provided and safely dispatched through

Once the stem cells are extracted a cryoprotectant

staff can perform the collection. In case you require assistance

designated special courier service from any part of GCC to

(DMSO) is added to the prior to freezing. Freezing is

in the collection process you would have to inform us in

the preservation facility in India / USA as per your choice.

accomplished using a "controlled-rate freezer", which

advance well before the expected date of delivery to enable us

Sufficient care is taken to ensure that the sample reaches the lab well ahead of the stipulated time.

gradually freezes the cord blood over an approximate period of one hour.

Processing

Collection & Transportation

Once the sample reaches the lab, an array of tests are

After your baby is born, your obstetrician or paramedic staff

conducted on the maternal blood, cord blood &

will collect the cord blood and the cord tissue. The entire

cord tissue. Depending on the outcome of the tests

process takes less than 10 minutes and it is harmless to both

the sample may be quarantined or rejected. After testing,

the mother and the baby.

the cord blood & cord tissue are taken into a state-of-art clean room w herein sk illed technicians process

Cord blood is collected from the umbilical cord

the samples using utmost care adhering to international

immediately after the baby's birth and is drawn into the blood collection bag that comes in the kit. The mother's blood will also be collected during this time

to depute a paramedic s taf f for the collection.

to be tested for certain infectious diseases as required

This collection process is simple, safe, painless and harmless to

by regulations. The baby's cord blood and mother's blood

both the child and the mother. This procedure can be performed

are then labeled and packaged in the kit box

with either vaginal or cesarean section deliveries and the entire

provided. Once the umbilical cord blood is collected a

process takes less than 10 minutes after the baby is born.

specified length of 10 to 25 cms of the umbilical cord is cut and collected in the cord tissue collection containers.

quality standards such as those prescribed by the AABB

UMBILICAL CORD COLLECTION KIT

Upon completion of collection, the cord blood & cord tissue samples are packed in the collection kit box as per the

(American Association of Blood Banks) and CAP (College of American Pathologists).

In brief the stem cells from cord blood are harvested using a red cell depletion method aided by a chemical called SAMPLE COLLECTED IN BLOOD BAG

"Hespan" which helps to remove most of the red blood cells. The cord tissue is washed, minced, put into tissue culture for extracting a pure mesenchymal stem cell population.

Your obstetrician/gynaecologist or the hospital paramedical

instruction provided and safely dispatched through

Once the stem cells are extracted a cryoprotectant

staff can perform the collection. In case you require assistance

designated special courier service from any part of GCC to

(DMSO) is added to the prior to freezing. Freezing is

in the collection process you would have to inform us in

the preservation facility in India / USA as per your choice.

accomplished using a "controlled-rate freezer", which

advance well before the expected date of delivery to enable us

Sufficient care is taken to ensure that the sample reaches the lab well ahead of the stipulated time.

gradually freezes the cord blood over an approximate period of one hour.

Retrieval

Stem Cell Banking

If the stored cord blood stem cells are required for transplant, the client can retrieve the sample by submitting a retrieval request from the transplant physician. Necessary HLA typing test is done for the recipient for ensuring a perfect match. The cells are then transported

Storage LifeCell uses special, compartmentalized cryo-bags to store your baby's precious cord blood stem cells. The bag includes a 20ml & 5ml portion, and three segments for testing. The cord tissue stem cells are stored in 5ml cryo-vials, which has an integrated segment for testing. The stem cell bags and vials are overwrapped for added protection to avoid cross-contamination. Then the bags and vials are housed in protective cassettes and boxes and placed in liquid nitrogen storage vessels for cryogenic preservation at minus 196°C.

STEM CELL PRESERVATION CONTAINERS

in a special container called "Dry Shipper" for shipping

It is believed that stem cells can be successfully stored

the frozen sample to the stem cell transplant center. The dry

for decades together in a cr yo-preser ved form.

shipper is f illed with liquid nitrogen to maintain the cord

A recent study of cord blood at Indiana University

blood stem cells at less than minus 150°C during transport.

demonstrated its viability after 15 years of cryogenic Thawing of the sample is performed under strict guidelines to

storage. Moreover our technology partners Cryo-Cell

ensure the highest viability of stem cells recovery after the thaw.

Inter na tional have s tored cord blood cells for over 18 years. Until the child attains the legal age, the parents, as the child's guardians have control over the stem cells. Upon attaining the legal age the child will possess the rights to his/her stem cells.

Our storage conditions are closely monitored for

You can now opt to preserve your baby’s umbilical cord

security and temperature. The facility is equipped with a

blood stem cells either in India or US depending upon your

6000 Litre tank for maintaining continuous supply of liquid

convenience and residential location. LifeCell presents this

nitrogen, and also has automatic kick-in of diesel

exclusive opportunity to preserve your baby’s umbilical cord

generators in case of power failure.

blood stem cells with Cryo-Cell International, USA - the world’s f irst stem cell bank with over 20 years of industry expertise.

You are not required to pay for the stem cells while DRY SHIPPER USED FOR TRANSPORTING STEM CELLS

retrieving the stored sample since it belongs to your baby.

What is the benef it of preserving my baby's umbilical cord stem cells? By preserving your baby's stem cells with LifeCell, your child and family can access to potential treatments for over 75 serious ailments like leukemia (blood cancer), thalassemia, blood related disorders, heart ailments, diabetes, neurological disorders, brain injury, juvenile diabetes and many other critical ailments in the future. These cells are highly proliferative in nature and can develop into several types of stem cells and hence can offer potential treatment. The umbilical cord blood & cord tissue banking is an once-in-a-lifetime opportunity for parents to collect and preserve the stem cells from their baby's umbilical cord within 10 minutes of birth of the baby.

Retrieval

Stem Cell Banking

STEM CELL PRESERVATION CONTAINERS

in a special container called "Dry Shipper" for shipping

It is believed that stem cells can be successfully stored

the frozen sample to the stem cell transplant center. The dry

for decades together in a cr yo-preser ved form.

shipper is f illed with liquid nitrogen to maintain the cord

A recent study of cord blood at Indiana University

blood stem cells at less than minus 150°C during transport.

demonstrated its viability after 15 years of cryogenic Thawing of the sample is performed under strict guidelines to

storage. Moreover our technology partners Cryo-Cell

ensure the highest viability of stem cells recovery after the thaw.

Our storage conditions are closely monitored for

You can now opt to preserve your baby’s umbilical cord

security and temperature. The facility is equipped with a

blood stem cells either in India or US depending upon your

6000 Litre tank for maintaining continuous supply of liquid

convenience and residential location. LifeCell presents this

nitrogen, and also has automatic kick-in of diesel

exclusive opportunity to preserve your baby’s umbilical cord

generators in case of power failure.

blood stem cells with Cryo-Cell International, USA - the world’s f irst stem cell bank with over 20 years of industry expertise.

You are not required to pay for the stem cells while DRY SHIPPER USED FOR TRANSPORTING STEM CELLS

retrieving the stored sample since it belongs to your baby.

Protect baby!

Protect mom!

Welcome to motherhood.

that menstrual blood, is a rich source of self-renewing stem

By becoming a mother you now need to take care of

cells that have a high potential to treat ailments in the future.

your baby and your entire family. Hence your health is

The menstrual blood stem cells can easily be collected and

equally important as your children's.

harvested in an affordable, painless and non-invasive procedure at the convenience of your home. Thus, for the

Until now, all you could do is to take preventive steps to

f irst time ever, women who want to invest in their future

stay healthy for the future. But what can you do to

health can now preserve their menstrual blood stem cells

secure your future health against disorders and medical

while they are in optimal health to secure their future health.

problems that may arise later? Exclusive Service for Mother & Baby Periods – Your Monthly Blessing

For mothers-to-be LifeCell presents an exclusive service

LifeCell brings you LifeCell Femme – a revolutionary service

‘PROTECT BABY! PROTECT MOM!' which gives you the

in technological partnership with Cryo-Cell International,

opportunity to secure your baby's health and yours too.

USA which provides women with a unique opportunity to

This service is a combination of umbilical cord stem cell

collect and preserve vital stem cells from her menstrual blood.

banking and menstrual blood stem cell banking and is available at a very special package price.

Until now, menstrual blood has been discarded as unsanitary waste. However, exciting new research shows

More information on LifeCell Femme Menstrual Blood Stem Cell banking please contact your LifeCell representative.

Protect baby!

Protect mom!

Welcome to motherhood.

that menstrual blood, is a rich source of self-renewing stem

By becoming a mother you now need to take care of

cells that have a high potential to treat ailments in the future.

your baby and your entire family. Hence your health is

The menstrual blood stem cells can easily be collected and

equally important as your children's.

harvested in an affordable, painless and non-invasive procedure at the convenience of your home. Thus, for the

Until now, all you could do is to take preventive steps to

f irst time ever, women who want to invest in their future

stay healthy for the future. But what can you do to

health can now preserve their menstrual blood stem cells

secure your future health against disorders and medical

while they are in optimal health to secure their future health.

problems that may arise later? Exclusive Service for Mother & Baby Periods – Your Monthly Blessing

For mothers-to-be LifeCell presents an exclusive service

LifeCell brings you LifeCell Femme – a revolutionary service

‘PROTECT BABY! PROTECT MOM!' which gives you the

in technological partnership with Cryo-Cell International,

opportunity to secure your baby's health and yours too.

USA which provides women with a unique opportunity to

This service is a combination of umbilical cord stem cell

collect and preserve vital stem cells from her menstrual blood.

banking and menstrual blood stem cell banking and is available at a very special package price.

Until now, menstrual blood has been discarded as unsanitary waste. However, exciting new research shows

More information on LifeCell Femme Menstrual Blood Stem Cell banking please contact your LifeCell representative.

LifeCell Services LifeCell offers several distinct options for preservation of

Protect Baby, Protect Mom

Umbilical Cord Blood & Tissue stem cells.

Protect Baby, Protect Mom is an exclusive service from LifeCell which allows expectant mothers to have

BabyCord

the chance to bank their child’s umbilical cord, and

LifeCell BabyCord is a basic service where only the Umbilical

their very own menstrual blood stem cells once the

Cord Blood stem cells are preserved after collection,

mother starts menstruating. The expansion of the

processing and cryo-freezing.

cells at the time of transplant would also be done at no additional cost. This service is a combination of

BabyCord Duo BabyCord Duo is a complete stem cell service offering for a newborn as stem cells from both the umbilical cord tissue

BabyCord Duo and LifeCell Femme menstrual blood banking service. BabyCord USA

and the umbilical cord blood are preserved. The umbilical cord tissue is preserved after sterilization, and a portion of

You can now opt to preserve your baby’s umbilical

the tissue is also expanded to isolate the mesenchymal stem

cord blood stem cells either in India or the US

cells prior to preservation. This enables quality assessment

depending upon your convenience and residential

of the stored cells and also saves a valuable 6 weeks for

location. LifeCell presents this exclusive opportunity

retrieval of the stored cells. The stored cells are however

to preserve your baby’s umbilical cord blood stem

only an interim product and would require further

cells with Cryo-Cell International, USA - the world’s

expansion at the time of transplant.

f irst stem cell bank with over20 years of industry expertise.

LifeCell Services LifeCell offers several distinct options for preservation of

Protect Baby, Protect Mom

Umbilical Cord Blood & Tissue stem cells.

Protect Baby, Protect Mom is an exclusive service from LifeCell which allows expectant mothers to have

BabyCord

the chance to bank their child’s umbilical cord, and

LifeCell BabyCord is a basic service where only the Umbilical

their very own menstrual blood stem cells once the

Cord Blood stem cells are preserved after collection,

mother starts menstruating. The expansion of the

processing and cryo-freezing.

cells at the time of transplant would also be done at no additional cost. This service is a combination of

BabyCord Duo BabyCord Duo is a complete stem cell service offering for a newborn as stem cells from both the umbilical cord tissue

BabyCord Duo and LifeCell Femme menstrual blood banking service. BabyCord USA

and the umbilical cord blood are preserved. The umbilical cord tissue is preserved after sterilization, and a portion of

You can now opt to preserve your baby’s umbilical

the tissue is also expanded to isolate the mesenchymal stem

cord blood stem cells either in India or the US

cells prior to preservation. This enables quality assessment

depending upon your convenience and residential

of the stored cells and also saves a valuable 6 weeks for

location. LifeCell presents this exclusive opportunity

retrieval of the stored cells. The stored cells are however

to preserve your baby’s umbilical cord blood stem

only an interim product and would require further

cells with Cryo-Cell International, USA - the world’s

expansion at the time of transplant.

f irst stem cell bank with over20 years of industry expertise.

Value Added Services

New Born Genetic Testing

Cord Tissue Stem cells expansion guarantee

New Born Genetic Testing is a simple non-invasive

LifeCell offers an innovative and exclusive offer which

procedure for identifying indications for more than 100

provides you with at least 500 million cord tissue stem cells

genetic metabolic disorders. The testing procedure is

when required at the time of transplant. This is a f irst of its

absolutely painless, simple and safe for the newborn as it

kind initiative to provide you additional peace of mind at

needs only the urine sample of the newborn and is done

the time of therapy, if required.

within the f irst week of birth. LifeCell brings you this revolutionary service for your baby's future health and is the f irst and only company offering non-invasive new born genetic testing

Value Added Services

New Born Genetic Testing

Cord Tissue Stem cells expansion guarantee

New Born Genetic Testing is a simple non-invasive

LifeCell offers an innovative and exclusive offer which

procedure for identifying indications for more than 100

provides you with at least 500 million cord tissue stem cells

genetic metabolic disorders. The testing procedure is

when required at the time of transplant. This is a f irst of its

absolutely painless, simple and safe for the newborn as it

kind initiative to provide you additional peace of mind at

needs only the urine sample of the newborn and is done

the time of therapy, if required.

within the f irst week of birth. LifeCell brings you this revolutionary service for your baby's future health and is the f irst and only company offering non-invasive new born genetic testing

Payment plans and options Plan Name & Description

Qatar QAR

KSA SAR

UAE AED

Oman OMR

Kuwait KWD

Bahrain BHD

Others USD

BABYCORD - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

9,900

10,130

9,830

1,040

1,020

750

2,700

3 EMI

3,300

3,380

3,280

350

340

250

900

6 EMI

1,655

1,695

1,645

175

170

125

450

12 EMI*

840

860

835

230

BABYCORD DUO - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

11,990

12,380

12,015

1,270

1,245

915

3,300

3 EMI

4,000

4,130

4,005

425

415

305

1,100

6 EMI

2,005

2,070

2,010

215

210

155

550

12 EMI*

1,020

1,050

1,020

110

105

280

PROTECT BABY, PROTECT MOM - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

18,990

19,505

18.935

2,000

1,960

1,440

5,200

3 EMI

6,330

6,505

6,315

670

655

480

1,735

6 EMI

3,180

3,265

3,170

335

330

240

870

12 EMI*

1,610

1,655

1,605

170

165

120

440

BABYCORD USA - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

13,990

14,255

13,835

1,465

1,430

1,055

3,800

3 EMI

4,665

4,755

4,615

490

480

355

1,270

6 EMI

2,340

2,385

2,315

245

240

180

635

12 EMI*

1,185

1,210

1,175

125

120

320

* First two EMIâ&#x20AC;&#x2122;s should be paid advance

Value Added Service

Optional service which can be combined with any of the above services,

New Born Genetic Testing

1,490

1,505

1,460

155

115

400

500 Million Cord Tissue

1,490

1,505

1,460

155

115

400

Understanding your lifestyle and busy schedule we have made the payment process simple, effortless and hassle-free. You can choose from any of the below options to enroll and remit your payments. Enroll Online: Visit our website www.lifecellinternational.com and enroll online using your Credit Card Call LifeCell today at +971 4 4494067 and we will assist you in completion of enrolment and also present you with various payment options.

Payment plans and options Plan Name & Description

Qatar QAR

KSA SAR

UAE AED

Oman OMR

Kuwait KWD

Bahrain BHD

Others USD

BABYCORD - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

9,900

10,130

9,830

1,040

1,020

750

2,700

3 EMI

3,300

3,380

3,280

350

340

250

900

6 EMI

1,655

1,695

1,645

175

170

125

450

12 EMI*

840

860

835

230

BABYCORD DUO - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

11,990

12,380

12,015

1,270

1,245

915

3,300

3 EMI

4,000

4,130

4,005

425

415

305

1,100

6 EMI

2,005

2,070

2,010

215

210

155

550

12 EMI*

1,020

1,050

1,020

110

105

280

PROTECT BABY, PROTECT MOM - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

18,990

19,505

18.935

2,000

1,960

1,440

5,200

3 EMI

6,330

6,505

6,315

670

655

480

1,735

6 EMI

3,180

3,265

3,170

335

330

240

870

12 EMI*

1,610

1,655

1,605

170

165

120

440

BABYCORD USA - 21 YEAR STORAGE PLAN ONE TIME PAYMENT

13,990

14,255

13,835

1,465

1,430

1,055

3,800

3 EMI

4,665

4,755

4,615

490

480

355

1,270

6 EMI

2,340

2,385

2,315

245

240

180

635

12 EMI*

1,185

1,210

1,175

125

120

320

* First two EMIâ&#x20AC;&#x2122;s should be paid advance

Value Added Service

Optional service which can be combined with any of the above services,

New Born Genetic Testing

1,490

1,505

1,460

155

115

400

500 Million Cord Tissue

1,490

1,505

1,460

155

115

400

Factors on deciding the right par tner to

secure your child's future Choosing the right partner to secure your baby's future is a lifetime decision. You need to evaluate various aspects and credentials of the partner to preserve your stem cells with the best in the industry. LifeCell, as an industry leader, presents you a host of reasons through best of technology, quality, accreditations and service, to be your partner in securing your future. The region’s largest and most innovative stem cell bank Over 45,000 parents have trusted LifeCell to secure the future health of their children at LifeCell's storage facility. LifeCell has presence in the middle east with off ices and collection centers across the region. Round-the-clock service LifeCell offers round-the-clock service for serving customers for enrollment, collection, logistics, processing and storage. The laboratory and local off ices are operational 24x7 to ensure stem cells are harvested immediately upon receipt. Technology Leadership LifeCell was established in technological collaboration with Cryo-Cell International, USA which is the world’s f irst private stem cell bank and with over 18 years of operating experience and also the innovator of menstrual blood stem cell banking. AABB Accredited LifeCell was the f irst company in the country to have its facilities and processes accredited by

India’s First & Only

Cord Blood & Tissue Stem Cell Bank

the AABB (American Association of Blood Banks) which sets standards for stem cell banking. USFDA Registered LifeCell is the only Indian stem cell bank to be registered with the United States Food and Drug Authority, which exhibits its confidence in meeting or exceeding the most stringent regulatory standards and also allows for samples being accepted by transplant physicians and hospitals in the US. CAP Accredited The successful accreditation by College of American Pathologists validates the highest standards of excellence in quality testing standards followed by LifeCell, which is critical to patient care, safety and maintaining service standards.

Registered

Factors on deciding the right par tner to

India’s First & Only

Cord Blood & Tissue Stem Cell Bank

Registered

Caring for your child LifeCell Cares Program USD 10,000 LifeCell Cares Program*

USD 25,000 LifeCell Payment Guarantee*

Free worldwide shipment

LifeCell shall reimbur se an

LifeCell shall pay the client an

If the childâ&#x20AC;&#x2122;s cryo-preserved stem

amount of up to USD 10,000 to

amount of USD 25,000 if the

cells are retreived for a stem cell

cover treatment expenses if your

childâ&#x20AC;&#x2122;s cryo-preserved stem cells

transplant, LifeCell undertakes to

childâ&#x20AC;&#x2122;s cryo-preserved stem cells

fails to engraft when the stem

bear all costs per taining to

are used within the siblings for

cells are used in autologous

transportation of the stem cells

bone marrow reconstitution in a

hema topoietic

to the designated destination

myeloabla t ive

transplant using recongnised

transplant

procedure.

s tem

ce ll

anywhere in the world.

medical procedure. *terms & conditions apply

Disaster Relief Program LifeCell presents the 'Disaster Relief Program' - a f irst of its kind industry initiative worldwide to ensure that LifeCell can provide relief to the its clients in the best possible way in the event of a disaster.

This program ensures that in the event of a future disaster that may cause loss or deterioration of your baby's precious stem cells, LifeCell would provide a f inancial support of up to USD 25,000 in the event of the client requiring the preserved stem cells for a transplant. This f inancial support can be utilized to purchase a matching stem cell unit from any public stem cell bank worldwide.

To deliver on this promise LifeCell has insured the samples preserved under cold storage for a value of USD 20 million. Infact this unique insurance provides more assurance than even locker facilities provided by commercial banks for storage of valuables.

Caring for your child LifeCell Cares Program USD 10,000 LifeCell Cares Program*

USD 25,000 LifeCell Payment Guarantee*

Free worldwide shipment

LifeCell shall reimbur se an

LifeCell shall pay the client an

If the childâ&#x20AC;&#x2122;s cryo-preserved stem

amount of up to USD 10,000 to

amount of USD 25,000 if the

cells are retreived for a stem cell

cover treatment expenses if your

childâ&#x20AC;&#x2122;s cryo-preserved stem cells

transplant, LifeCell undertakes to

childâ&#x20AC;&#x2122;s cryo-preserved stem cells

fails to engraft when the stem

bear all costs per taining to

are used within the siblings for

cells are used in autologous

transportation of the stem cells

bone marrow reconstitution in a

hema topoietic

to the designated destination

myeloabla t ive

transplant using recongnised

transplant

procedure.

s tem

ce ll

anywhere in the world.

medical procedure. *terms & conditions apply

Awards and Recognitions India

Today Recognition

Among the 10 Medical Miracles that have occurred over the past 33 years in India, LifeCell was recognized at the 9th position by India Today for bringing the revolutionary concept of Stem Cell Banking to India under the headline ‘Future Perfect’.

Asia-Pacif ic PR Award

LifeCell bagged the ‘Asia-Pacific PR Awards 2009’ at Hongkong for its PR campaign initiatives and was honoured as ‘Winner’ in the ‘Product Brand Development Campaign of the Year’under the ‘General Consumer Awards Category’. This is an award for LifeCell Brand in the Global platform strengthening the brand’s recognition in International forum.

Stevie Distinguished Honoree Global Award

LifeCell’s strategic communications campaign won ‘Stevie Distinguished Honoree’ medal in the Communications and PR Campaign - Marketing India Today - 33rd Anniversary Issue - 29th Dec 2008

and Consumer Services category by the International Business Awards. The LifeCell brand campaign was awarded honouree status after two rounds of judging by global professionals. The award was conferred for LifeCell’s campaign to overcome Indian cultural taboos and build the LifeCell brand.

India's Most Promising Brands 2011

In a ocean of brands and products, LifeCell has been handpicked and honoured the title of "India's Most Promising Brand 2011" by a study conducted by 4Ps Business & Marketing. It is also requires a special mention that LifeCell is the only brand in the Industry to be shortlisted for ‘India's Most Valuable Brands 2011’ survey that make India Inc. proud.

Awards and Recognitions India

Today Recognition

Asia-Pacif ic PR Award

Stevie Distinguished Honoree Global Award

LifeCell’s strategic communications campaign won ‘Stevie Distinguished Honoree’ medal in the Communications and PR Campaign - Marketing India Today - 33rd Anniversary Issue - 29th Dec 2008

India's Most Promising Brands 2011

10 simple steps to secure your

baby's health for lifetime

5. Inform your Doctor: Inform your doctor well in advance about your decision to preserve your baby's cord blood stem cell and take their consent to collect the cord blood at the time of delivery. In case your hospital / doctor is unable to perform the collection please inform us at least a week in advance to enable us to depute our paramedic staff to perform the collection.

Securing your baby's future for life takes just 10 simple steps. All you need to do is contact LifeCell and we will guide you through these steps at your convenience. 1. Contact LifeCell: Once your pregnancy is conf irmed all you need to do is contact LifeCell immediately and register your details. LifeCell can be reached 24x7 through Toll Free, Helpline, SMS, e-mail and website registration. LifeCell contact points are provided at the end of this brochure.

2. Ask for a presentation: You can ask for a presentation and upon registering your interest, our customer suppor t executive will get in touch with you and provide you all the required details on the concept, the process for enrolment, services and pricing options. You can also insist on a visit of our relationship executive to your residence to provide you the necessary information in person and provide all suppor tive materials.

3. Sign up for the service: Once you decide to preserve your baby's cord blood stem cells, you will be provided with an enrollment form and client agreement for enrolling for the service. You would be required to f ill in these documents and make necessary payment based on the pricing plan chosen by you. The pricing options are listed in a separate section in this brochure or you can procure the details from our website. You will

6. Cord Blood and Cord Tissue Collection: Please inform LifeCell through Toll Free, Helpline or local representative while you move towards the hospital for the delivery. provide them the complete details - Name, CRM No., Contact No., Hospital and Doctor details. The executive will ensure that the paramedic staff reaches on time in case you have asked for the paramedic service earlier. They will guide you through the collection, packing and dispatch process in case the hospital is performing the collection.

7. Documentation and dispatch: Fill in all the documents of the kit box and ensure all relevant information is provided. Please re-pack the kit box as instructed and ensure that the frozen gel packs are put back in the kit box while sending the collec ted sample to LifeCell labora tor y. Please call LifeCellâ&#x20AC;&#x2122;s Helpline ser vice to pick-up the collected sample.

8. Testing and Processing: On receipt of the collected sample at LifeCell laboratory, an array of tests are conducted on the cord blood, cord tissue and maternal sample. After testing, the cord blood and cord tissue are taken into a state-ofthe-ar t technology clean room for processing and harvesting stem cells from the sample. We adhere to the highest International standards of quality control and assurance to ensure the viability of your childâ&#x20AC;&#x2122;s stem cells.

receive an off icial conf irmation of the enrollment once the payment and these forms reach our laboratory. 9. Preservation: The harvested stem cells are then preserved in special compar tmentalized cryo-bags. They are housed

4. Get prepared and await the delivery date: Upon completion of enrollment you will be provided with a cord blood & cord tissue collection kit, which contains a set of materials required for collection of cord blood & cord tissue. The kit will also have usage guidelines to ensure successful collection of the sample.

in protective cassettes and boxes and placed in liquid nitrogen storage vessels for cryogenic preservation at -196 degrees centigrade. These stem cells can be stored for decades in a cryo-preserved form and retrieved in future if required for potential stem cell treatment.

Please check the kit contents and read through the instructions thoroughly. You need to ensure that you carry the kit box, frozen gel packs and all related documents to the hospital/nursing home while moving to the hospital for

10. Preservation confirmation: You will receive the preservation cer tificate from our laboratory confirming the storage

delivery. On reaching the hospital, place the gel packs in the deep freezer immediately till the time of collection.

of the stem cells with a detailed lab repor t for your records. Preserve this cer tificate safely and please ensure to quote your CRM No. in all your future communication and updates.

10 simple steps to secure your

baby's health for lifetime

10. Preservation confirmation: You will receive the preservation cer tificate from our laboratory confirming the storage

delivery. On reaching the hospital, place the gel packs in the deep freezer immediately till the time of collection.

of the stem cells with a detailed lab repor t for your records. Preserve this cer tificate safely and please ensure to quote your CRM No. in all your future communication and updates.

Stem Cell Success Story Umbilical cord stem cell banking is an essential aspect for every child since every parent holds the

The first successful cord blood stem cell transplant was

responsibility of securing their child's health for the future. I have benef itted by getting myself

performed in 1988 in Paris, France. To date, more than 25,000

completely cured by this revolutionary concept of umbilical cord blood stem cell

cord blood stem cell transplants have been performed

banking and I insist that every parent should consider in the future interest of

worldwide. Stem cell therapy using umbilical cord blood has

their child.

gained significant importance. It has been proved that stem

Mr.Vigneshwaran, Cord Blood stem cell transplant benef iciary

cell therapy is probably the only treatment available for diseases like leukemia (blood cancer), thalassemia, cerebral palsy, juvenile diabetes etc., and with advancing research and clinical trials conducted worldwide the proof of treating more diseases using cord blood stem cells is increasing every day.

Cord blood from LifeCell saves sibling We at LifeCell take pride in being a part of the surviving story of Thamirabharani, the eight-year old girl who fought her way for life through stem cell therapy. It gives us extreme satisfaction and delight for securing and saving the life of Thamirabharani by preserving her brother's umbilical cord blood stem cells with us, a crucial decision their parents took, which had ultimately saved her life.

Times of India 7.3.2009 Times of India 17.09.09

Stem Cell Success Story Umbilical cord stem cell banking is an essential aspect for every child since every parent holds the

The first successful cord blood stem cell transplant was

responsibility of securing their child's health for the future. I have benef itted by getting myself

performed in 1988 in Paris, France. To date, more than 25,000

completely cured by this revolutionary concept of umbilical cord blood stem cell

cord blood stem cell transplants have been performed

banking and I insist that every parent should consider in the future interest of

worldwide. Stem cell therapy using umbilical cord blood has

their child.

gained significant importance. It has been proved that stem

Mr.Vigneshwaran, Cord Blood stem cell transplant benef iciary

Times of India 7.3.2009 Times of India 17.09.09

We thank you for your interest in LifeCell BabyCord. We wish your baby a long and healthy future ahead.

UAE

There is no better way to welcome your baby

home than gift them a lifetime of good health.

BC/Brochure/Int/Feb 12/V-002

4Pâ&#x20AC;&#x2122;s Business & Marketing Award