16 minute read
SBT Finance
from SBT issue 441
such a strong sense of community. Although I have been playing for Nottinghamshire for the past 3 years, I kept my base down here and my partner has been living and working here whilst I have been up and down the country, so I never truly left. I ‘think’ she is happy (for now) to have me around a bit more.
Dan, what skillset do you think Chris can bring to your business and what will his role be?
I have known Chris for several years since I got involved with Sussex CCC as a sponsor. Chris has always been good with the sponsors as he is a great ‘people’s person’. That is the main thing in our role - you need to be good with people.
All of us within the business have been involved with sport at good levels. I have played rugby for Lewes since the age of 5, Derrick has played and coached football for Eastbourne Borough and Eastbourne Town and Jon Pitts also plays rugby for Lewes as well as being a good cricketer playing for Seaford.
Being part of a team sport really helps. Communication, teamwork, discipline, self-motivation and hard work are all vital in sports and this is the same for business.
Chris will join us as an Account Manager and his role with have two main functions. Firstly, he will be taking over some of our renewals for our existing customers. Maintaining relationships with our clients is key for us. Secondly, he will be responsible for generating new sales so he will be getting involved with the local business community to build his network.
Chris, how do you feel about starting ‘life after cricket’?
It is quite daunting. I have wanted to be a cricketer since the age of 7, and have been fortunate enough to do it for a living over the last 20 years. It is quite well documented how hard professional sportspeople find it to transition into life after cricket. It is something I have always thought about, and this has really helped. Whilst we feel invincible when we are playing, for every player, the time will come and it is vital to prepare. I have been extremely fortunate to meet a lot of great people through cricket and the business community in Sussex has always been great supporters of sport in the county. The help and encouragement I have been offered by Dan and WPA, alongside a number of local businesspeople has certainly made me feel really excited by the new opportunities. Having completed all the training, now its time to get to work and get myself involved in the local business community.
Dan, you have recently agreed a joint venture agreement with Derrick Smith. What does this mean and what plans do you have in the long term?
Until recently, both Derrick and I ran two separate franchise businesses under WPA. Derrick covered Brighton & Hove with Dan and Jon covering Gatwick/ Crawley/East Grinsted.
Derrick and I have been discussing for a few years about working together to use each other’s skillset. Derrick has built a business up over 25 years and previously managed this on his own. I have run my franchise for 11 years and bought Jon in 4 years ago to help with this.
Being a franchise restricted by geographical territories meant we were both restricted on the activities we could do as these had to be done in our own locations. By joining forces, the two territories will be run as one business and the four of us will manage all aspects of the business between us to share the workloads.
Daniel Wade
Designate reveals campaign for ‘Never Normal’ Brighton
Concept subverts gloomy pandemic communications
Creative agency
Monthly News Designate has revealed its campaign for VisitBrighton, which subverts the phrase “The New Normal” and points to what makes Brighton special: the city couldn’t do normal if it tried.
The campaign encourages Brighton residents and visitors to escape the mundanity of this year with a trip to the city, by combining eye-catching images, creative and an irreverent tone of voice, to showcase its exciting and offbeat culture.
This work by Designate, a Campaign Top 50 agency based in Brighton, shows how to cut through the depressing and repetitive communications associated with the pandemic and deliver a campaign which uncovers what makes a brand truly different.
Faye Carré, Creative Director, Designate, said: “During the pandemic we were monitoring how people were responding to communications around Coronavirus and we knew that audiences were tired of hearing the same gloomy phrases and the bleak messaging.
“Designate has been part of Brighton culture for 30 years, so when we came up with the Never Normal campaign idea, we knew it was perfect. That’s what people love about Brighton – it’s the people, the culture and the sense of freedom.
“Our unconventional campaign is full of life, subversive and has flex to work across the ever-changing Coronavirus restrictions. But crucially it also has life beyond the pandemic – Brighton will definitely never be normal. Our approach at Designate is to find that elusive part of the brand that will deliver stand out and make people pay attention.”
VisitBrighton promotes the city to visitors from the UK and around the world, working in partnership with more than 500 businesses across Brighton and Sussex.
There are four phases to the campaign, which include initially targeting Brighton residents, then day trippers from around the South East, followed by family and friends of residents who might want to plan an overnight stay and finally looking to long-stay visitors and even those from overseas.
Designate came up with the concept by looking at what makes Brighton unique and focused on its free-thinking nature and unusual heritage buildings. They knew Brighton had never been normal, deciding to play on the phrase coined during the pandemic: ‘The New Normal’.
The team began working on the campaign during June, commissioning local street photographers Kevin Meredith and JJ Waller, as well as collaborating with more than 500 partners of VisitBrighton, who shared photos to use as part of the creative.
Honest and authentic images of the people and places fuel the campaign. It features well-known Brighton characters with the phrase ‘Welcome to Never Normal Brighton’, or the outlandish Royal Pavilion, illuminated at night with the tagline: ‘We’ve always been open to the unusual’.
Another image shows a photo of tourist attraction the Upside Down House with
the phrase: ‘Looking for the new normal? Keep looking. Brighton is coming back to life, but if you’re looking for the new normal, you might be in the wrong place.’
The campaign is running in out of home locations, as well as across digital and social media.
Julia Gallagher, Head of Sales, Marketing and Partnership at VisitBrighton, said: “When we saw Designate’s Never Normal concept we loved it – it’s a simple but The Great British
Monthly Charcuterie Co is the latest business
News to move into Brighton Works, which is a striking warehouse and industrial development in Bevendean. The Brighton specialist food retailer has expanded its wholesale and online operations to become one of the country’s leading British cheese and charcuterie suppliers and needed a new base of operations to support its ambitions for growth. There has been strong interest in renting units at Brighton Works, which has been extensively refurbished by developer Charter Land to a high standard, providing a total of seven warehouse and industrial units. Charles Sandy, Director of Charter Land, said: ”We’ve had strong interest and are in the process of finalising a number of further lettings to a range of companies, some with a focus on food and hospitality. ”We’re delighted to welcome The Great British Charcuterie Co to Brighton Works and support the business with bold idea which reflects the free-spirited atmosphere of the city. People love Brighton because it is a place where you can be yourself and are free to do things differently – we couldn’t do normal if we tried! As VisitBrighton we have our own ideas about what makes the city special, but we cannot wait to see what everyone else thinks makes us #NeverNormalBrighton.”
Adam Hill, Executive Director, Designate, said: “We were passionate about working its plans for expansion and growth. ”Brighton Works has created an important central Brighton location for warehousing and light industrial businesses to answer the lack of good quality warehouse space in the city and demand from occupiers has been strong.” The Great British Charcuterie Co, was established in 2016 and was founded by father and son team Simon and Phil Bartley. Starting off as a retail deli based in Brighton Marina and now with a second site in Hove, they have been expanding their wholesale and online operations, working closely with small scale artisan producers all over the country with a focus on animal welfare and sustainability. Phil Bartley, Managing Director, The Great British Charcuterie Co said: ”When we heard about Brighton Works we knew this was the perfect place for us to base our growing businesses. Warehouse and industrial space in Brighton is in short supply so we’re very pleased we were able to find a home here with excellent transport links and that is so close to Brighton city centre.” The Great British Charcuterie Co joins local on this project as we’re a Brighton agency. We take a lot of pride in our city and wanted to help it get back on its feet, but we’re also a Campaign Top 50 national agency that has worked with some of the world’s best-known brands.
“We understood that the people and the culture will make people want to visit much more than a traditional sunset beach shot. This campaign functions as a rallying cry and reminds us about what’s amazing
about this city and celebrates it.” produce distributor Sun Harvest, which moved into Brighton Works in June.
Brighton Works at The Hyde, Auckland Drive, previously housed Brighton Sheet Metal, which closed in 2018. The redevlopment of the site brings much needed industrial space to the city, generating important local jobs, both for Bevendean and the wider Brighton area.
Located approximately three miles north east of the city centre near the A27, Lewes Road and Falmer Road, as well as Moulsecoomb Train Station, the site is well served by public transport. There is good parking and the units boast views of the South Downs. Units range in size from 1,750 sq ft to a combined total of 50,500 sq ft.
For more information, please visit
www.brightonworks.space
Join The Sovereign Shines Light spectacle
This December,
Monthly News Premier Marinas Eastbourne is inviting berth holders and the Sovereign Harbour community to light up their boats and houses for Sovereign Shines.
Now in its fifth year, Sovereign Shines is a collaboration between Premier, the Sovereign Harbour Berth Holders’ Association and The Rotary Club. Their aim is to encourage boat owners and local residents to get involved in the light festivities at Christmas to boost community spirit and raise much needed funds for two amazing local organisations: the RNLI Eastbourne and Defiant Sports – an inclusive, not-for-profit organisation which believes in getting and keeping people active to improve their well-being and quality of life.
With the on water illuminations taking centre stage, new categories have been added to this year’s competition, opening up new creative opportunities for berth holders and residents to get involved - categories ranging from the best boat/ house, best rainbow illuminations and even a ‘little and pretty’ display. The new categories also bring bigger and better prizes to this year’s competition, including a boat lift, high pressure wash and launch, luxurious Christmas hampers and dining out vouchers.
With lights up by Friday 11th December, The Waterfront at Sovereign Harbour will become the central hub for residents and visitors who wish to stroll around the harbour to take in the sparkle of Christmas lights and finish the evening with a meal at one of the ten eating establishments.
Also new for this year, a bespoke fundraising page has been created for voluntary donations to be made as part of the entry into the 2020 light display:
https://www.peoplesfundraising.com/ fundraising/my-page-1603358853194
All donations will be divided equally between RNLI Eastbourne and Defiant Sports and will make a huge difference in helping these local organisations continue with the great work they do in the community.
Mark Sawyer, coxswain at RNLI Eastbourne said: “We are extremely grateful for Premier’s generosity and we’re looking forward to some welcome light and sparkle during the dark December days. This has been a
very tough year for RNLI fundraisers so receiving these donations will help us keep launching to those in trouble on the sea, and help keep our crews safe and warm on our boats through the winter months.”
Loretta Lock, Managing Director at Defiant Sports said: “We are very excited to be supported and look forward to putting the funds raised towards further improving our harbour-based sports hub for the local community to make use of. We look forward to welcoming you all at the Defiant Sports Inclusion Hub soon!” Registration to join in with the light display is now open. Sovereign Harbour residents and boat owners can apply by visiting The Waterfront website or directly visit https://
www.eastbournewaterfront.co.uk/ sovereign-shines-application-form/
SBT FINANCE
SBT FINANCE SPONSORED BY:
SUPPORT FOR BUSINESSES
DURING THE SECOND LOCKDOWN AND BEYOND
With the second wave of coronavirus infections upon us, the whole of England entered a four-week lockdown from 5 November. In line with the new restrictions, the Government has extended several of their financial support measures for businesses.
Coronavirus Job Retention Scheme
Finance (CJRS)
The Job Retention Scheme has now been extended to the end of March 2021.
The CJRS will broadly follow the same rules as they stood in August, where employers can furlough (wholly or partly) their staff and pay at least 80% of their usual pay for hours they did not work in the pay period.
The employer can then reclaim 80% of an employee’s wages for unworked hours back from the government (up to a cap of £2,500), although the employer is required to pay employer pension and employer national insurance costs without reimbursement, in addition to an employee’s pay for worked hours.
However, the criteria for staff being furloughed has changed: • Employees are not required to have been on a CJRS claim previously.
Similarly, employers who have never claimed before are also eligible. • The scheme is open to employees who were employed and were included on the employer’s payroll
(and notified to HMRC via an RTI submission) on or before 30 October 2020. This means that you are now able to furlough employees who were previously not eligible for the furlough grant. • Employees that were employed and on the payroll on 23 September 2020 who were made redundant or stopped working afterwards can be re-employed and claimed for.
The employer must have made an
RTI submission to HMRC from 20
March 2020 to 23 September 2020, notifying a payment of earnings for those employees.
Self-Employed Income Support Scheme (SEISS)
The third SEISS grant will cover 80% of average monthly trading profits (up to £7,500) for the period from November 2020 to the end of January 2021. The window for claiming the grant will open on 30 November.
To qualify for SEISS the individual must have satisfied all the following: • Income tax return for 2018/19 must have been submitted. • Must be self-employed or a member of a partnership. • Must have traded in the 2019/20 tax year. • Must be intending to trade in the 2020/21 tax year. • Must be trading at the time the grant application is made, or would be trading if it weren’t for COVID-19. • Trading profits from self-employment must be at least 50% of total income. • Trading profits from self-employment must be less than £50,000 in the 2018/19 tax year OR less than £50,000 on average over the 3 tax years 2016/17 – 2018/19. • Must have lost trading profits due to
COVID-19.
Business grants
The Local Restrictions Support Grant (LRSG), which was originally introduced for tier three lockdown areas, is now available for any business required to close due to national measures.
Eligibility
Businesses are eligible for the LRSG if they meet the following criteria: • Occupies property on which it pays business rates. • Has been required to close because of the formal publication of restrictions guidance that resulted in a first full day of closure on or after 9 September.
This funding is not retrospective • Has been required to close for at least 3 weeks because of the lockdown. • Has been unable to provide its usual in-person customer service from its premises e.g. non-essential retail, cafes or restaurants that provide a takeaway only service.
The LRSG counts towards state aid. Businesses required to close in England due to restrictions will be eligible for the following: • For properties with a rateable value of £15k or under, grants to be £1,334 per month, or £667 per two weeks; • For properties with a rateable value of between £15k-£51k grants to be £2,000 per month, or £1,000 per two weeks; • For properties with a rateable value of £51k or over grants to be £3,000 per month, or £1,500 per two weeks.
Grants are based on the rateable value of the property on the first full day of restrictions and will be extended to cover each additional 3-week period.
Exclusions
Certain businesses are not eligible to apply for the LRSG: • Businesses which do not depend on providing direct in-person services
from their premises and can continue to operate during the lockdown. • Businesses that have chosen to close when they are not required. • Businesses that are still subject to previous closures such as nightclubs. • Businesses that have reached the state aid limit.
Local council funding
Businesses may be eligible for funding at the discretion of their local council if they are required to close but do not pay business rates or are not required to close but are severely impacted.
Business loans
The deadline for applications for the government loan schemes have been extended to 31 January 2021.
This includes: • Coronavirus Business Interruption
Loan Scheme. • Coronavirus Large Business
Interruption Loan Scheme. • Bounce Back Loan Scheme. • Future Fund.
With Bounce Back Loans, businesses will now be able to ‘top up’ their loans under the scheme had the full amount permitted not been initially borrowed – lesser of £50,000 and 25% of total turnover. This option can only be used once, and it should be available to businesses from the week commencing 9 November.
This information is correct as of 6th November 2020. Visit our Coronavirus Hub for the latest updates: www.
carpenterbox.com/coronavirus
