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www.discipline.eu
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REALLY, WHAT IS DISCIPLINE? 2
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A brand that never forgets great design should be part of our daily life
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A brand that never forgets to have a good time every now and then
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THAT’S WHY WE WROTE OUR OWN MANIFESTO 7
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Sharing design, finding solutions to problems, interpreting behaviour, bringing discipline into projects, everyday simplicity, real values, today’s luxuries, excite, not forgetting to smile, energy, good feelings, in harmony, emotional experiences, long lasting, natural materials, beauty, awareness, rediscovering common sense.
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BECAUSE...
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What we collectively choose to buy or not to buy can change the course of this planet
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THIS IS WHY WE BELIEVE IN NATURAL MATERIALS 11
Cork — Wood — Bamboo
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Metal — Glass — Leather
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AND REAL VALUES
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Functionality Sustainability Durability Beauty Simplicity
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IN ORDER TO CREATE A COLLECTION 16
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that is both beautifullly designed and consciously made
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BUT WHO IS BEHIND THIS PROJECT? 26
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Staff President and Founder
Renato Preti
(previously: B&B - Unopiù - Moooi - Skitsch)
Director of Operations
Barbara Colombi
(previously: Opera - Skitsch)
Sales Director
Gianni Roveda
(previously: Rosenthal - Waterford-Wedgwood)
Sales Support & Customer Care
Roberta Napoli
(previously: Waterford-Wedgwood)
Technical Office & Product Development manager
Giulia Monti
(previously: Luceplan)
Quality and Production supervisor
Roberto Hoz
(previously: Cassina)
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PARTNERS Communication & Branding
SM Associati
PR and Press Agency
Negri Firman
Styling & Visual
Arabeschi di Latte Web marketing
Enrico Grigoletti
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AND THESE ARE OUR DESIGNERS 29
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MARIO BELLINI MAX LAMB LUca nichetto
Lars Beller Fjetland
Sibylle Stoeckli
Marc Sadler
NENDO JAMES IRVINE
Ichiro IwasakI
Lars Frideen
Philippe Nigro
Klauser & Carpenter
Pauline Deltour
smithMatthias
Claesson Koivisto Rune
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DING 3000
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TIMING EVENTS
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APRIL 2012
Salone Del Mobile (Milan) Launch of the first collection
SEPTEMBER 2012
Design Junction (London) Introduction in the UK
SEPTEMBER 2012
Paris Design Week with Gallery Bensimon Introduction in France
OCTOBER 2012
Biennale Interieur (Kortrijk) Introduction in Be.Ne.Lux
JANUARY 2013
Maison&Objet (Paris) Preview of the new collection
APRIL 2013
Salone Del Mobile (Milan) Presentation of the new collection
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WHAT THEY SAY ABOUT US 33
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“Simple, high quality, everyday items in strong, solid and sustainable materials” — Esquire UK
“Discipline intreccia temi di design, leggeri e originali, a produzioni realizzate con materiali autorigeneranti e a procedure ecosostenibili” — Domus ITA
“A new generation of furniture and accessories to lend emotion to real life” — Dwell USA
“A brand that takes on the world economy, sustainability and the pursuit of good design” — Icon UK 34
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“Un nuovo marchio di design nel segno della funzionalità e dei materiali naturali” — AT Casa ITA
“They are simple, beautiful pieces of furniture, lighting and accessories by the cream of young international talent [...] And they are all made using natural and sustainable materials including leather, bamboo, glass and cork.” — Financial Times UK
“Jag vill ha skandinavisk design med italiensk pastasås” — Form SWE
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“Einen kohärenten, einfachen und natürlichen Stil präsentieren, neue Energien und Erkenntnisse teilen” — Annabelle CH
“L’âge de la communication a succédè à l’âge héroique du desìgn [...] Les materiaux naturels avec le bois en priorité affirmant l’engagement écologique en même temps qu’un respect des techniques traditionelles et la mise en avant des savoir-faire” — Intramuros FRA
“La naturaleza inspira al diseño” — Arquitectura y Diseño ESP
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OUR FIRST retailers 37
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Gallery Bensimon - Home Autour Du Monde Paris (FRA)
THE Conran Shop London (UK)
Cibone Tokyo (JPN)
La Rinascente Milan (ITA)
Spazio Pontaccio Milan (ITA)
Design Within Reach New York (USA)
Moma Store New York (USA)
Vitra Design Museum Shop Weil Am Rhein (GER)
Aluminium Hong Kong
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look forward to work with you! 39
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Via Pietro Mascagni 4 - 20122 Milano, Italy T +39 02 89280542 F +39 02 89280546 info@discipline.eu To stay updated with our latest news and events, make sure to sign up to the Discipline newsletter by visiting
www.discipline.eu for daily inspiration
www.blog.discipline.eu facebook.com/DisciplineDsgn twitter.com/DisciplineDsgn All rights reserved. No part of this presentation may be reprinted, reproduced or utilized in any form or by any electronic, mechanical or other means, without permission in writing from DiscipLine Srl. All the designs shown here are protected under copyright law. Copying will be prosecuted. Copyright Š 2012 Discipline Srl