INTERVIEW

WHEN DID YOU GET STARTED AS A STYLIST AND WHAT LED YOU TO THIS INDUSTRY? From memory, I started styling from 2013 styling simple dessert and lolly tables for families and friends. I did this while working full time in the Property Industry and from there I discovered I had a passion for styling events and working with fresh flowers. I had zero experience in event styling and fresh flowers, but I took the risk and turned my hobby into my full time job. YOUR SETUPS COMPLETELY TRANSFORM A SPACE. CAN YOU SHARE HOW YOU DREAM UP YOUR CONCEPTS AND WHERE YOUR INSPIRATION COME FROM? Some of my inspirations are drawn from Pinterest and from my sketch and from that new ideas and challenges will pop up every day as I plan the event. It is very important to understand my clients’ personal taste and what their desired outcomes are and once my plan is in place, I stick with it and start researching and sourcing the right items and vendors for my clients’ events. WHAT ARE SOME OF THE KEY TRENDS YOU SEE COMING UP FOR 2021/2022 CHILDREN’S EVENTS? THE KEY TRENDS FOR CHILDREN’S EVENTS The key trends for children’s events currently and still set to continue are: • Personalised and custom details, from backdrop to paperie • More different age groups.As before celebrations are more for milestones of 1 year • Party themes that adults will envy • Video Games Party WHAT WOULD YOU SAY HAVE BEEN THE KEY ELEMENTS TO YOUR GROWTH AND SUCCESS IN OUR INDUSTRY? Be humble, be yourself and be different (people will recognise your work for your signature look). Always deliver and excecute your work to perfection, regardless of how big or small the event is and from there you will build a good ongoing reputation with your returning clients and future clients and be more recognised in the industry for your service, quality and creativeness. WHAT 3 TIPS WOULD YOU SHARE TO THOSE STARTING OUT AS AN EVENT STYLIST? 1. Build your portfolio. 2. Build a strong team of vendors that you can trust to help you execute. 3. Communicate well with your clients and at every stage of the planning process, be mindful of your clients’ outcomes. MANY STYLISTS STRUGGLE WITH PRICING FOR WHAT THEY ARE WORTH AND ATTRACTING THOSE DREAM CLIENTS. WHAT ADVICE CAN YOU SHARE IN THIS AREA? Every stylist has a different pricing structure depending on the scale of work. I don’t have any advice to share in this area - but delivering as promised with quality is what will bring you returning and new clients. The quality and uniqueness you deliver will attract those dream clients. DO YOU HAVE A TEAM/STAFF YOU WORK WITH IN YOUR BUSINESS OR DO YOU PREFER TO RUN THE BUSINESS SOLO ALONG WITH WORK WITH YOUR TEAM OF VENDORS? I have a great team who help me execute on the day of the event and I do prefer working with my team of preferred vendors, as they understand my concept and personality to help me deliver my work to perfection. IS THERE A DREAM PARTY THEME YOU WOULD LOVE TO DO THAT YOU HAVE NOT DONE AS YET? I can’t think of one yet. but I love a challenging theme, as it helps me be more creative.