Estero June 2012

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JUNE 2012

MANHATTAN STEAKHOUSE | PRICE IS RIGHT | THE BUZZ

ESTERO’S

OUTSTANDING FATHERS

IDENTITY THIEVES LONDON: THE ROYAL TREATMENT LIFESTYLEMAGAZINEGROUP.COM LLIF IFES IF EST E ST S TYLE EM EMA MAG MA GA AZ A ZIN IINE NE N NEGR EG GR GRO ROU RO UP. UP P P.C CO COM O OM M | JJUNE UNE UNE UN NE 20 2 2012 0 012 12 1 2

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G U A R A N T E E D

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JUNE 2012

fromthepublisher

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SUMMER TIME, AND THE LIVIN’ IS EASY That’s right! Summer is on its way and as the song says, things are already starting to get more relaxed. Many of you will take vacations; others will be headed to our uncrowded beaches, while others will take in rounds of golf at courses that were too busy in the winter and yet others will be content just to enjoy their own backyard pools and barbeques. That’s the Estero Lifestyle! We are offering some helpful hints and ideas to keep identity thieves from stealing your lifestyle this summer and tips to protect your identity. We can never be too careful! Our cover story this month showcases Fatherhood. We have profiled four outstanding fathers from our area in a tribute to all fathers. I would like to wish all of the great dads out there a special Happy Father’s Day. Are you looking for the most unique gifts to give that special dad, husband or grandfather? Look no more. Just head over to the Diamond District and ask to see the William Henry collection. Their selection of knives, pens, money clips and divot tools are pieces that will become treasured heirlooms. The ‘hot’ destination this summer is, of course, England. Not only will the 2012 Summer Olympics & Wimbledon be going on, but many other festivals as well. Read all about what is available in “The Royal Treatment.” When we think of the Estero lifestyle we have to think of the many species of animals living around us in Florida. With humans and animals competing for the same space, it is often the animals who suffer. The new von Arx Wildlife Hospital at the Conservancy of Southwest Florida

JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

will enhance wildlife care. Learn about what this new facility will mean to all of us animal lovers. What about all of the dangers surrounding the abundance of modern day technology and how everything we think, say or do can be so obvious to anyone? “Eyes and Ears Are Everywhere” gives us some warnings about what could happen. And for you tennis buffs, how about 10 tips to immediately improve your tennis game? Can anyone use a little help? Our restaurant feature this month is another newcomer to the area’s restaurant scene – Manhattan Steakhouse in Bonita Springs. Not exactly on the beaten path, this ‘prime beef’ gem is worth searching for! The special German potatoes are to die for! This month’s BUZZ offers the best of books, drinks, technology, novelties and a ‘buzz worthy’ site of the month.

In anticipation of the upcoming 4th of July holiday, we have compiled a comprehensive collection of the many places and events that are available to help you celebrate our nation’s birthday. From the Estero Historical Society, to Bonita Springs, Sanibel, Ft. Myers Beach, Naples and Cape Coral, there is truly something for everyone to enjoy. As always, Enjoy the Lifestyle

TM

Gary


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Press

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88 NE 5th Avenue, Delray Beach, Florida 33483 239.287.4246 | fax 954.252.4432 www.lifestylemagazinegroup.com Š2012 Estero Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Estero Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.


Judi Gietzen

Estero Resident & Realtor Committed to the Community Assisting Buyers, Sellers, Investors & International Clients

Member: 2012 WCR Bonita Springs-Estero Chapter President WCR Top Producer Award Recipient 2006, 2008, 2010 & 2011 2012 Estero Chamber of Commerce Membership Chairman Bonita Springs-Estero Board of Realtors & 2012 Board of Director National & Florida Association of Realtors Charter Member: Women’s Executive Golf Association

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JUNE 2012

MANHATTAN STEAKHOUSE | PRICE IS RIGHT | THE BUZZ

contents JUNE 2012

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12 THE BUZZ

ON THE COVER

27 ESTERO’S

OUTSTANDING FATHERS

HAPPENINGS 14 Price is Right 16 Star Spangles Celebrations STYLE 18 Tennis Style: Top 10 Tennis Tips 20 Gift Style: Unique Father’s Day Gifts 22 Travel Style: London, The Royal Treatment

COVER PHOTO BY LAURA CUMMINGS

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FEATURE 24 Identity Thieves COVER STORY 27 Fatherhood DINING REVIEW 34 Manhattan Steakhouse 38 CALENDAR OF EVENTS

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SCENE ON SITE 42 Image Awards 44 Estero BBQ 46 Ladies Muncheon 48 Wild About Kids

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IDENTITY THIEVES LONDON: THE ROYAL TREATMENT

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Each contestant pays $30 to enter, but you could win thousands because all the money goes back to the winners! The top three highest percentages of Fat Mass loss win. First weigh in is Tuesday, June 5th Find out more about Lose to Win and pre-register online at www.BCHCFL.com 3501 Health Center Blvd. Bonita Springs, Florida www.BCHCFL.com 239-949-1050

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Member, American Dental Association, Academy of General Dentistry, American Academy of Implant Dentistry and The Bonita Springs Area Chamber of Commerce


June marks the beginning of family travel season. If you’re like us when you hit the road, you want to see something different, not just the usual tourist haunts. Enter http://atlasobscura.com/, a website designed and curated to share the hidden sites of cities you may be visiting. This endlessly fascinating and well curated site will enable you to dazzle your friends when you suggest some off the beaten path destinations. Even if you “staycation,” Altas Obscura can make you seem like an expert. The site has more than a dozen offbeat Florida locations to explore. Our favorite: “The Skunk Ape Research Headquarters” in the Everglades. Dave Shealy is the Jane Goodall of the Florida Everglades. Shealy has spent his entire life studying a smelly hominid cryptid known as the Skunk Ape, and has established the official Skunk Ape Research Center. So what is a Skunk Ape? Think of Florida’s version of Big Foot. Does it exist? That’s for you to decide, but you may want to visit Dave Shealy first. He can be found in Ochopee, Florida. Until next month.

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JUNE 2012

Summertime is here, which means that it’s time to decide on your beach reading list. If you’re looking for inspiration, look no further than a sensational new book entitled “What Do You Want To Do Before You Die?” Jonnie Penn, Dave Lingwood, Duncan Penn and Ben Nemtin – collectively known as The Buried Life have written a stunning book that is sweeping the nation. Their live appearances at schools across the country have become a YouTube sensation as people of all ages share what they would like to accomplish before leaving this Earth. Answers range from having Morgan Freeman read them a bedtime story to ending human trafficking. The Buried Life team wrote the book to prove that four ordinary guys can achieve their bucket lists and inspire others to live their dreams. The Buried Life is so confident that you will love their book that they are willing to buy it back if you don’t like it and they’ll even throw in a t- shirt for your trouble. Now that’s confidence. What Do You Want To Do Before You Die? Is an illustrated collection of your wildest dreams. Two hundred of the most moving, imaginative, amusing, and thought-provoking things to do before you die are brought to life through handmade art curated by Dave, Duncan, Jonnie and Ben—the founders of The Buried Life. These four regular guys are on a mission to complete a list of 100 things before they die, and for every item they accomplish, they help a total stranger do something on his or her own to-do list. Peppered throughout the book are lessons, secrets, and stories that come from five years of asking millions worldwide: What do you want to do before you die? Without spoiling the book, their wish list includes playing basketball with President Obama (done), throwing out the first pitch at a Major League Baseball game and delivering a baby. Available at Amazon, Barnes and Noble and other fine book dealers. www. theburiedlifebook.com

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They look like something Lady Gaga would wear, but when you think about it OneSense headphones make…well…a lott of sense. Sometimes, you may just want to listen to your music in peace, ce, without being interrupted by passers-by or visually intrusive ads, technology and surrounding events. That’s when you need a pair of the OneSense concept headphones that not only cover your ears, but also your eyes. The bright red design and intimidating spikes will definitely make people think twice before approaching you. And that’s a good thing, after all this is about enjoying the music without any interruptions. gner The OneSense headphones were created by designer Joe Doucet. The design is getting great play on all the right tech here’s blogs. We’re not sure where to get them yet, but where’s y Gaga. there’s a will there’s a way. Or simply call Lady www.joedoucet.com


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happenings

11 MAY

THROUGH JUNE 18TH PAVILION AT SEMINOLE CASINO IMMOKALEE

Estero Price is Right Fans Can “Come on Down.” FANS CAN “COME ON DOWN” TO THE PRICE IS RIGHT LIVE™ IN THE PAVILION AT SEMINOLE CASINO IMMOKALEE. PLAYERS WILL HAVE A CHANCE TO WIN CASH, PRIZES AND THOSE FABULOUS SHOWCASES. THE ACCLAIMED LIVE VERSION OF AMERICA’S FAVORITE AND LONGEST-RUNNING TV GAME SHOW IS HOSTED BY TV PERSONALITY TODD NEWTON. The traveling show by FremantleMedia, which also produces “The Price Is Right,” “The X Factor” and other TV shows, features classic fan-favorite games including Plinko, Cliff Hangers, The Big Wheel and Showcase Showdown. Since 2004, one million fans have seen The Price Is Right LiveTM, during which time more than $10 million in cash and prizes have been given away. The show recently completed two successful runs at The Palace Theater at Bally’s Atlantic City. “We are excited to host what is probably the most iconic TV game show in history,” said Jim Gibson, director of marketing at Seminole Casino Immokalee. “Seminole Casino is always looking for ways to bring fun and entertainment to our guests, and we are glad they have the opportunity to win those amazing showcase prizes.” The Pavilion is a 700-seat

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

entertainment venue that opened in February 2009 as part of the casino’s $22 million expansion. Numerous concerts have already been held in it, including Blood Sweat & Tears and David Allen Coe. The Price Is Right LiveTM host, Todd Newton, is well-known to

television audiences for his work as host on E! Entertainment Television. For nearly a decade, he provided an all-access pass to red carpet events, movie premieres, behind-the-scenes of TV shows and celebrity interviews. Newton has hosted “Hollywood Showdown,” “Whammy!: The All-New Press Your Luck,” “Gameshow Marathon,” “Instant Millionaire” and is currently the host of “Family Game Night” on The Hub, for which he was nominated for an Emmy Award for Outstanding Game Show Host. Todd Newton has won over fans everywhere with his exuberant personality and high-quality showmanship as host of The Price is Right Live. The Price Is Right runs from May 11th – June 18th, 2012. Tickets can be purchased at the Casino Cage within The Seminole Casino Immokalee located at 506 South 1st Street Immokalee, FL 34142 or by calling (800) 218-0007. Show times include 2:00 p.m. Matinees every Sunday and Monday and evening shows at 8:00 p.m. every Friday and Saturday and at 7:00 p.m. on Sundays. For more information, please visit www. seminoleimmokaleecasino.com.


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happenings

Star Spangled By Laura J. Cummings

Strike up the band and break out the sparklers. Southwest Florida offers Independence Day festivities aplenty, from old fashioned parades to spectacular fireworks displays. While backyard barbecues and pyrotechnics are traditional Fourth of July fun, the day also offers an opportunity for gathering with the community to celebrate our forefathers and the liberties Americans enjoy as a result of their brave Declaration of Independence from Great Britain, signed on July 4, 1776. For a full day of festivity, local citizens can begin with a morning parade, spend the afternoon reading the Declaration, join a party in the evening and watch the sky light up with fireworks at nightfall. To remember why we celebrate, the Estero Historical Society will host its sixth annual reading of the Declaration of Independence at Estero Community Park at noon. The event will take place at “IT’S A VERY the new Historical Society HOMETOWN headquarters, the renovated CROWD. 1906 Hall-Collier House. “It’s surprising what IT’S PROBABLY the Declaration of ONE OF OUR Independence says,” notes BEST EVENTS.” Historical Society Treasurer Beverly MacNellis. The words of the Declaration are passed out, and fifty citizens, young and old, take turns reading a line or two. A huge American flag flaps with the wind as it hangs from the outstretched ladder of an Estero firetruck. “It’s a really nice, low key affair,” MacNellis said. For more information, visit www.esterohistoricalsociety.com. Another local tradition is the

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Celebrations

Bonita Springs Independence Day parade, dating back more than 50 years. The hour and a half parade starts at Rosemary Drive at 9 a.m. and runs along Old 41, ending at Riverside Park. Thirty-five to forty floats are expected to participate, along with walkers, antique autos, sports cars and even a few horses. “Bonita was very rural back when we started, so we used to have a slew of horses,” said parade organizer Jesse Cottrell of Bonita Springs Professional Firefighters Local 3444. Another nod to the past is naming an Honorary Mayor of Survey. This creative and long-standing fundraiser of the Bonita Springs Historical Society seeks candidates to “make promises you can’t possibly keep, build your platform full of lies and do whatever it takes -- anything -- to get elected.” “Votes” are collected in the form of cash donations to the historical society. Bonita Springs was once known as Survey because government surveyors pitched a camp there in the 1870s. It was later renamed by developers looking to increase sales appeal. This year’s parade theme is “Shine a Bright Light on Our Community,” a sentiment chosen by eighth graders at Bonita Springs Charter School. The annual parade is a highlight of Independence Day activities for many families, with plenty of flag waving, candy throwing and even squirt gun soakings. “It’s fun; it’s loud. To me, it’s just tradition,” Cottrell said. “This is what Bonita is known for on the Fourth of July.” Festivities continue at Riverside

JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

Park with a pre-fireworks event which kicks off with a bed race around 4 p.m. About 4,000 people came out for Independence Day fun last year, with activities and contests like watermelon eating. “People love it,” said Lora Taylor, Bonita’s Special Events coordinator. “It’s a very hometown crowd. It’s probably one of our best events.” For more information call Taylor at (239)949-6262 or visit www. cityofbonitasprings.org. For parade entry forms may be found online at www.bonitafire.org. The Naples Fourth of July parade kicks off at 10 a.m., with a route encompassing Broad Avenue South, Third Street South and Fifth Avenue South. Fireworks are scheduled to be launched from the City Pier at 9 p.m. For more information, visit www. naplesgov.com. Cape Coral hosts one of the area’s largest Independence Day events, “Red, White and Boom!” The day kicks off with the “Freedom 5k Race” over the Cape Coral Bridge at 7:15 a.m. The “Free Fun Zone” opens at 4 p.m. and offers inflatable bounce houses, obstacle courses and more than 100 vendors. Live entertainment will be featured throughout the event from the Boom Stage. “It’s so big and spectacular we have to shut down the Cape Coral Bridge and Cape Coral Parkway,” noted organizer Bob Knickman. More than 20,000 come out by land or sea for the festivities, which culminate with a patriotic fireworks show. For more information, call Knickman at (239) 549-6900 or visit www.capecoralchamber.com.


LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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tennisstyle

1

TOP

TIPS TO IMMEDIATELY IMPROVE YOUR TENNIS GAME

BY JOANNA MAZEWSKI

PLANNING ON HITTING THE COURT MORE OFTEN THIS SEASON? CHECK OUT OUR TOP 10 TENNIS TIPS FOR INTERMEDIATE TO ADVANCED PLAYERS FROM BRECKENRIDGE GOLF AND TENNIS CLUB’S TENNIS CENTER DIRECTOR ARMOR PERSONS. If you’ve been hitting the tennis court lately but just can’t seem to get past the same errors you’ve been making against your opponents or are looking to improve your game, we’ve got good news for you: Breckenridge Golf and Tennis Club’s Tennis Center director Armor Persons has the top 10 tips to help you improve your game and hopefully make your time on the court as enjoyable and rewarding as possible. Whether you are an intermediate player looking for new ways to advance or consider yourself a more experienced tennis pro, these tips can help you build more player confidence and effectiveness on the court.

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10

PREPARE: Pack your bag with sunglasses, hat, wristbands, towel, drink and energy snack; arrive to your tennis game early, leaving yourself time to stretch and prepare for your match.

2 3

FOCUS: Clear your mind of the day’s activities and focus on your game.

PATIENCE: Keep the ball in play. On average, 75% of points are lost by making errors, and only 25% won by hitting winners.

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WORK: Balance your tennis by playing competitive matches, taking lessons and playing in social games. By varying what you do, you can work on your game and not get stale.

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VARIETY: Don’t let your opponent get in a rhythm, vary the pace and spin on your shots.

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ANALYSIS: Think about your opponent’s weaknesses and how you can exploit them.

CREATIVE: Use lobs, angles and drop shots to get your opponent out of position.

ATTITUDE: Have a positive demeanor when you’re playing singles or on the court with your doubles partner. Never make them feel badly about playing poorly.

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PERCENTAGE: Play percentage tennis— get your first serve in, and pick your spots to be aggressive. FUN: More important than anything else, have fun. Thiss is not what you do for a living!

ARMOR PERSONSTENNIS DIRECTOR BRECKENRIDGE GOLF & TENNIS CLUB

Armor Persons is the tennis director for Breckenridge Golf and Tennis Club. He is certified by the United States Professional Tennis Association and a USTA National Tournament Director. Armor is currently ranked #14 in men’s 55’s singles, USTA Florida. Contact Armor at the Breckenridge Golf and Tennis Club at (239) 9925959.


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Pat Darcy Double Hip Replacement Patient

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Dr. Charles Springer Orthopedic Surgeon

at Darcy lived with constant pain in her legs and hips. When her movements became so restricted that even a short walk caused intense pain, she knew she needed help.

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She turned to Charles Springer, M.D. who replaced both of her hips. Now, Pat is as active as she was 30 years ago, but instead of returning to work, she’s back in the gym, working out with friends. To read more of Pat’s story, please visit www.LeeMemorial.org/caring

t /VSTFT QIZTJDBM UIFSBQJTUT BOE PDDVQBUJPOBM therapists who specialize in the care of joint patients

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LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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gift style

Functional Art: THE WILLIAM HENRY COLLECTION BY LAURA CUMMINGS

This Father’s Day, your favorite man could be carrying a polished piece of prehistoric bone or a bit of galactic history in his pocket, a gift to reflect how truly unique and precious he is. Every man has a story and so does every piece of William Henry functional art. Each knife is years in the making, with some materials, like fossilized wooly mammoth bones, requiring two years to cure before they can be crafted for use on an artisan tool. The William Henry Studio uses a special steel for its incredibly strong yet strikingly beautiful blades. Nine months in the making, the steel is hand-crafted by a fifth-generation Samurai sword maker. When blended with softer metals, the blade bears an extraordinary pattern, plus a super sharp cutting edge with the flexibility to withstand everyday use. “It’s a direct representation of what a Samurai sword would’ve been back in its time,” said Robert Fontenot of the Diamond District, the area’s exclusive William Henry dealer.

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Although William Henry knives, pens, money clips and divot tools are designed to be used, Fontenot often is asked if they are best kept in a display case because of their exquisite beauty. “As beautiful as it is, it’s every bit as durable and functional, as well,” Fontenot insists. “You’re putting a gift in someone’s pocket that is timeless. They’ll get up every morning and admire the craftsmanship. It will be passed on through generations and appreciated for the work of art it is.” With natural materials such as fossilized walrus tusk, brain coral and meteorite, William Henry pieces are sure to become treasured heirlooms. William Henry Studio founder and master

JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

designer Matt Conable says his goal is to create functional art which is “completely unique in the world.” Conable personally designs each knife and leads the production of each extremely limited edition piece. Production typically takes eight months from design to completion, with each step of the delicate process done by hand -the hands of 30 different, highly skilled artisans performing more than 800 individual operations, from etching under a microscope to inlaying 24-carat gold into a cross-hatch pattern of steel. The rare natural materials used to decorate knife handles and other tools each have a story of their own. Exotic hardwoods are harvested from Mexico while


fossilized brain coral is excavated from lime pits in the Florida Keys. Native American divers comb the bottom of the North Sea just two months out of the year, unearthing a fossilized walrus tusk and a wooly mammoth tooth and vertebrae -- some of the most amazing, yet most challenging natural materials to work with. The result is a stunning piece of functional art. “They’re exquisite tools, but they’re also canvases that allow us to showcase these great materials and tell these

timeless and remarkable stories,” Conable said. Each piece is unique due to the rich patterns found in the natural materials, whether it be mother of pearl or crystallite from a supernova explosion millions of years ago. One knife, kept in the Diamond District safe, is adorned with a dinosaur bone fragment. Mokume Gane, a decorative wood grain metal forged in ancient Japanese tradition, is used on many handles. Conable also likes to use a light yet tough titanium blend specifically engineered for aerospace applications. To Diamond District coowner Todd Schusterman, the William Henry collection offers something truly unique for men who appreciate the finer things. “We wanted to find something guy sexy, and this is definitely guy sexy,” Schusterman said. “They love it, and the ladies are so excited because now they have something so unique and so exclusive to purchase for their guys.” Unlike most “exclusive” offerings of two-to-five

thousand from other high-end manufacturers, William Henry produces limited editions of 500 or less. “There is a luxury in having a knife there is only fifteen of in the world,” said Fontenot, referring to a William Henry knife available in the Coconut Point store, featuring polished mammoth tooth and a Damascus patterned blade. “The pattern is basically the fingerprint of the artist who made this,” Fontenot adds. It’s little wonder the William Henry collection has captured numerous headlines and awards, as well as the attention of several elite clients. William Henry owners include actor/director Antonio Banderas, Angelina Jolie, Brad Pitt, musician Zach Brown and former U.S. President George W. Bush. Joe Mantegna recently commissioned a knife in celebration of his star on Hollywood’s Walk of Fame. “It’s the topic of every knife magazine out there,” Fontenot said. “You really have a rare treasure in your pocket.”

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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travel style

London THE ROYAL TREATMENT ondon is truly rolling out the red carpet and going to epic measures to give the world the “Royal Treatment”. Join in the festivities in London in 2012 as Her Majesty the Queen celebrates her Diamond Jubilee, marking 60 years as Britain’s monarch. The 2012 Summer Olympics will commence in this amazing city on July 27, 2012 with the opening ceremony and will conclude on August 12, 2012. Millions of travelers are making summer plans that include this royal destination, whether to actually watch the games live, take part in the many festivities around the area, get a glimpse of the Royals, or

L

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maybe all three! This is truly the enthusiastic travelers dream! Not to be lost in the excitement of the Olympics is Wimbledon 2012, happening just one month before. Wimbledon begins June 25, 2012 and ends on July 8, 2012. At SitInMySeats VIP Tickets, Travel & Concierge Services, owner Lisa Crawford, has noticed an incredible increase in ticket requests to both of these major, international events as well as travel to London, both in conjunction with these games and also in general for summer travel. “London has always been a very hot summer destination for our clients” says Lisa. “This year, however,


clients that usually u request more tropical tr destinations are hanging up their ssnorkeling norkeling gear and head heading to London ffor the culture, the history and the excit excitement of all tha that will go on there ther this summer!” Travelers tha that want to get immersed in the culture and the ene energy of London but not neces necessarily attend the events wil will NOT b i t d Th be di disappointed. Three live sites will allow visitors to enjoy all the Olympic events for free on a big screen, while simultaneously entertaining revelers with a wide range of live music. The most central of these sites is Hyde Park, the other two being Potters Field near Tower Bridge and another location at Victoria Park in Hackney, East London. You will also be able to cheer on the world’s athletes from the sidelines as they make their way through the city

during the triathlon, cycling and marathon events. These exciting events are not just during the Olympics! Wimbledon brings the entertainment as well, as London celebrates ALL summer long! The London 2012 Festival, an extravaganza of music, theater, dance and film, will run from June 21st to September 9th. More than 1,000 events are scheduled, featuring leading artists from across the globe, and many events will be free. Highlights include The World Shakespeare Festival, The Big Dance performance in Trafalgar Square with over 2,000 dancers, The BT River of Music, with free concerts representing the six continents along the Thames, The Olympic Museum at the Royal Opera House and much, much more! SitInMySeats VIP Tickets, Travel & Concierge Services not only has all the inside information on Wimbledon, the Olympics and the festivals but has your premium tickets to every event as well! Many

travelers have asked if they are too late. Not so! London has expanded their airport terminal, added thousands of accommodation options and is ready to welcome you this summer in with the royal treatment you deserve! Make memories that will last a lifetime! For more information on London, Wimbledon, The Olympics or any other travel destination, please contact us at 954-456-0419/ 866-7987328 or email Lisa at lisa@ sitinmyseats.com.

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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IDENTITY THIEVES ARE OUT TO STEAL YOUR LIFESTYLE THIS SUMMER THANK GOODNESS IT’S SUMMER AND YOU’RE GOING ON VACATION – NO TROUBLES, NO PROBLEMS, IT’S ALL GOOD. NOT REALLY; ALL AROUND YOU IDENTITY THIEVES ARE BUSY CONSPIRING TO PLUNDER YOUR PERSONAL INFORMATION. BY BRIAN BIENKOWSKI

dentity thieves don’t take vacations; they wait for you to plan a trip and then act. It’s devious and unfortunately a proven winner. Why? Because it’s human nature to relax while on vacation and forget about “reality.” Thieves know it and they thrive on it. So the question is how can you protect yourself while simultaneously enjoying your summer retreat?

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START PREPARATIONS BEFORE YOU SET OUT ON YOUR ADVENTURE. Contact your bank and credit card companies and inform them of your trip. Give them your destination and the length of your stay. They can then observe your account to verify if your cards are being used at another location. For example, John Stewart of Coral Springs never contacted his credit card company and he


will provide the authorities with valuable information. One other note of caution to the many social media users out there, don’t publicize your travel plans to all your friends and relatives on Facebook or Twitter. It’s careless. Even with all the online security settings and other safeguards in place. You’re just inviting trouble because you don’t really know who’s looking at your posts, especially with all the trolls snooping around; it’s an open invitation to rob your house. Identity thieves quickly adapt and reinvent new ways to steal your personal information, your money and your lifestyle. They are diligent but these simple tips should make them look elsewhere for another victim. Just remember, be prepared, be careful and stay alert – then have fun.

TOP

i i

paid the price. “To be honest, I wasn’t thinking about identityy theft;; I was thinking about getting away from the stress of work,” said John. “But when I got back from my vacation and received my credit card bill, I noticed an additional $1,000 on “I WAS RELAXING charged AND CHECKING my account. It so MY BANK happened ACCOUNT AT fast.” Next, think THE LOCAL COFFEE about your home. SHOP,” SAID All of your files personal JAN. “I NEVER and THOUGHT i n f o r m a t i o n be SOMEONE should COULD STEAL concealed in a MY ACCOUNT safe place. Ask NUMBER SO your neighbors EASILY AND to pick up your DRAIN MY mail or call the ACCOUNT. I WAS post office and IN SHOCK.” ask them to hold the mail while you are away. If thieves are casing a neighborhood and see an overstuffed mailbox, you automatically become a target. After that clean out your wallet or purse and bring only the essentials. Leave items such as your social security card and check book at home in a secure place. Bring two credit cards in case one gets lost or becomes inactivated.

I you have to bring If a ATM card with an you, bring a pincard. based If you don’t one have then simply ask yo our bank for one. your Also, be very careful oosing a location when ch choosing to withdraw money out of a machine. Make certain it’s safe ne has not been and the machin machine tampered with in any manner. There are mechanisms such as skimming devices that thieves attach to ATM machines. These devices capture your personal information once you swipe your card. Check the machine carefully or ask a manager at the place you are staying for a trusted spot to withdraw money. If you plan on taking your laptop don’t access personal accounts at the local coffee shop with internet capability. Most Wi-Fi hot spots don’t have security. The same goes for hotel computers or computers at internet cafés. Identity thieves use software such as keyloggers, which track your keystrokes and steal your personal information. Jan Archers can attest to it. “I was relaxing and checking my bank account at the local coffee shop,” said Jan. “I never thought someone could steal my account number so easily and drain my account. I was in shock.” If you are staying in a hotel don’t leave any personal information out in the open. Lock it up in the safe. Also, make photocopies of all your key documents, such as your passport, plane tickets, hotel and reservations even your driver’s license and place them in the safe, too. If your wallet or purse is stolen these photocopies

TIPS

5

to Protect Your Identity

» Contact your bank and credit card companies to alert them of your trip. » Ask a neighbor to pick up your mail. » Bring only the financial essentials. » Avoid accessing personal accounts on the hotel computer or at an internet café. » Don’t post your trip on social media sites

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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FATHERHOOD )$ 7+(5 +22' [fah-ther-hood] noun 1. The state of being a father… 2. Fathers collectively 3. The qualities or spirit of a father job description: …by far the most important, demanding, exhausting, frustrating, joyous, and fulfilling responsibility a man may have…

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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ADAM RAMBO How many children do you have? I have one daughter, Amelia May. She is six and a half months old. Where do you work? I work for the Estero Fire Rescue as a Firefighter/ Paramedic. What are your favorite hobbies? Listening to the Stan and Haney radio show on 96.1 K-Rock, backwater fishing, scouting ice hockey games, playing softball, kornhole and relaxing with family and friends. What would the perfect day spent with your daughter include? Taking Amelia May and her mother to Disney World, watching the fireworks and then spending the night in a nice hotel. What do you and your wife do on date night? My wife and I enjoy going to dinner at Ruth’s Chris several times a year followed by a movie at the theater. How would you describe yourself in one word? Hardworking. How do you stay involved in the community? I am active in many charity events such as American Lung Association Stair Climb, FF Calendar and raising funds for local Red Cross. Where can you be found on your day/night off when you’re not with your children? Working for my dad’s lawn care and landscape business.

PHOTO BY LAURA CUMMINGS

What’s the greatest thing about being a new father? Having a fresh, new perspective on life.

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM


PHOTO BY LAURA CUMMINGS

BRENT ALTHOUSE How many children do you have? I have three children. Joshua is 18 years old and is an Estero Fire Explorer and Emergency Room Technician at Gulf Coast Hospital. Jacob is 15 years old and also an Estero Fire Explorer and high school student. He plays football and soccer and is a member of JROTC. My youngest is Dylan Lee and he is 14 years old. He is a high school student who plays soccer, is a member of JROC and an avid hunter. Where do you work? I am a Lieutenant with Estero Fire and

How would you describe yourself in one word? Dedicated.

Rescue I began as a volunteer in 1978 and became a full time employee in 1982.

How do you stay involved in the community? By giving 34 years of my life to Estero Fire & Rescue and coaching recreational soccer within the community.

What are your favorite hobbies? Working on off road vehicles, trail riding ATV’s and my Jeeps. What would the perfect day spent with your sons include? Hanging out either boating, in the woods or watching a hockey game.

Where can you be found on your day/night off when you’re not with your children? In my garage working on something.

What do you and your wife do on date night? My wife and I enjoy staying home.

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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JASON FRY How many children do you have? I have three children. Reese Lynn is 7, Josee Ireland is 5 and Jackson David is 7 months old. Where do you work? I am the owner of four Batteries Plus locations, Daniels Driving Range and Sun Cup Golf Tournament. What are your favorite hobbies? Golfing, hanging out with my kids and boating. What would the perfect day spent with your children include? Taking them out on the boat to lunch or to the beach. What is your favorite date night spot? Outback or Carrabas and the movies. How would you describe yourself in one word? Overambitious. How do you stay involved in the community? I stay involved by going above and beyond to provide as many jobs to our community as I can. I also give back to local charities and foundations such as Fraternal Order of Police, VA, and Pediatric Care of SWFL. I am also trying to bring the largest amateur golf tournament (The Sun Cup) to the area.

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

PHOTO BY LAURA CUMMINGS

Where can you be found on your day/night off when you’re not with your children? Spending time with my fiancé at home. Otherwise the golf course but that is work for me. Can you tell us about The Sun Cup? By bringing another event to Southwest Florida we will be able to create numerous jobs bringing additional money into our economy. We want to provide a great experience for golfers both local and from out of town. It is our goal, passion, desire, and what we dream of everyday to make this event so big that our legacy will be the Sun Cup and will continue for a very, very long time. How do you juggle being a bachelor… and a father? My fiancé helps a lot and above all else my children come first. Sometimes it is hard but nothing comes before them!


TIM CUSTER How many children do you have? I have six children. From the oldest to the youngest, Joshua (9 years old) is a great ATV and motorcycle rider, Gabrielle (7 years old) likes to draw, Brooklyn (6 years old) likes to sing, Madison (5 years old) is very lovable, Jacob (3 years old) is a great builder and Justin (1 year old) is an excellent climber. Where do you work? I work for Estero Fire and Rescue as a Firefighter/EMT. What are your favorite hobbies? I enjoy riding ATVs and working on cars. What would the perfect day spent with your children include? As a family, we enjoy the outdoors… fishing and four-wheeling. What’s your favorite date night spot? My wife and I like to go to Miller’s Alehouse and a movie. How would you describe yourself in one word? Easy going How do you stay involved in the community? We are active members of Our Lady of Light Catholic Church. Where can you be found on your day/night off when you’re not with your children? It’s very rare that I’m not with my children when I’m not working.

PHOTO BY LAURA CUMMINGS

How do you juggle such a big family? By the grace of God.

JUNE 2012

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LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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diningstyle

Manhattan Steakhouse BY LAURA CUMMINGS

“YOU WANT THAT BIG PIECE OF MEAT THAT’S JUST SIZZLING ON THE TABLE THAT YOU CAN’T WAIT TO SINK YOUR TEETH INTO.”

34

Tucked away on an access road near Pelican Landing, Manhattan Steakhouse is developing a reputation as a “neighborhood gem” among steak and potato aficionados in Estero and Bonita Springs. Since opening in February, the area’s newest steakhouse has earned kudos as a top-notch dining establishment, serving only USDA Prime dryaged beef. The restaurant also offers a splendid selection of seafood, but it’s the exceptional taste and texture of the steak which draws most customers -- and keeps them coming back. Prime, the highest grade of beef, is reserved for the finest steakhouses. Additionally, the 28day aging process gives the meat a robust flavor and sensational tenderness. Manhattan Steakhouse’s signature menu item is a succulent porterhouse, seared in a 1,800-degree oven and served sizzling with the natural juices. “You want that big piece of meat that’s just sizzling on the table that you can’t wait to sink your teeth into,” explains owner Bella Purisic. Bella is no stranger to steak. She grew up in Brooklyn, working alongside her uncle, who owns four of New York’s top steakhouses. She’s also no stranger to restaurant management. She and husband Kenny own Molino’s Ristorante at The Promenade. The new steakhouse is Bella’s “baby.” “I love this,” she beams, looking around the cozy yet classy dining room. She not only manages the restaurant, she greets customers at the door and throughout their dining experience, ensuring everything is to their satisfaction.

JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

Seated in the covered courtyard area, the evening breeze complimented the ambiance of the steakhouse. Candlelight and piped music set the tone for a relaxed dining experience. Our server, Alan, promptly supplied homemade rolls with butter and steak sauce. Yes, steak sauce. It’s placed on the table at the start of the meal and complements nearly everything on the menu, Bella noted. The tangy, original recipe is not only dipping sauce for the bread, but also dressing for the popular Manhattan Chopped Salad, featuring iceberg lettuce, tomatoes, chopped shrimp, smoked bacon and crumbled blue cheese. The appetizer list is filled with many tantalizing options like Manhattan clam chowder, jumbo crab cake and smoked salmon with capers and onions. We began with the flavorful Sashimi Spicy Tuna with citrus soy glaze. For the main course, house specialty steaks include filet mignon, “Cowboy” rib eye and New York strip. The most popular way to feast is to share with friends, ordering the porterhouse for two, three or four. Sides also come “family style,” with popular dishes including the house specialty German


i i potatoes, fried onion rings, asparagus and sauteed mushrooms. Seafood entree choices include Dover Sole with lemon and wine capers, Jumbo Maine Lobster and Pan Seared Diver, featuring shrimp and scallops. An array of red and white wines, champagnes and merlots are offered to compliment any dish. We settled on the Porterhouse for two and could hear our meal arriving as it sizzled toward us. As tantalizing vapors filled the air, our mouths began to water. Alan served up filet cuts from one side of the T-bone and slices of New York strip from the other, propping the dish so the juices pooled at one end, perfect for spooning over the meat. Charred on the outside, the steak was cooked to perfection, with a soft, pink center so tender it could be cut with a butter knife. Paired with the Special German Potatoes and the house specialty creamed spinach, the flavors melded delightfully. The potatoes are Bella’s favorite dish, featuring sauteed golden potatoes with onions which are then baked for a splendid crunch. We capped off the meal with a satisfyingly sweet desert and cappuccino. The Key Lime Pie was smooth and creamy, especially topped with homemade German Schlag, an airy version of whipped cream. The schlag also served as a rich topping for the apple strudel, with its gooey caramel sauce and flaky pastry shell. It’s easy to see why Manhattan Steakhouse has already developed a loyal customer base. The quiet location and attentive staff, along with the best cuts of beef, make it an excellent choice for special occasions, with the courtyard accommodating private parties of up to fifty. Manhattan Steakhouse is located at 24940 S. Tamiami Trail, Suite 103. Reservations are recommended and may be made by calling (239)676-8687 or online at www. manhattan1steakhouse.com.

RECIPE MANHATTAN STEAKHOUSE SPECIAL GERMAN POTATOES INGREDIENTS » Golden Potatoes (3 lb. bag) » Onion (one large) 1 t. Paprika flakes

» 1/2 c. chicken stock » Salt and pepper, to taste

DIRECTIONS » Peel and roast potatoes in oven until softened yet slightly firm. Thinly slice potatoes and saute with coarsely chopped onions, paprika flakes, chicken stock, salt and pepper. Place in buttered casserole dish and bake in 450-degree oven until top is brown and crispy.


The best homemade breakfast and lunch in Bonita Springs!WINNER-2008/2009/2010 BEST OF BONITA News-Press People’s Choice Awards. Homemade specialities including eggs, omelets, pancakes, waffles, homemade soups, salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned beef hash, creamed chip beef, roast beef and turkey and “Real� Philly Cheesesteaks, and homemade rice pudding.

Open for Dinner 5pm to 9pm Serving Breakfast and Lunch Open Daily 7am–3pm Beer &Wine Served #FSOXPPE %SJWF t #POJUB 4QSJOHT 'MPSJEB 0ME #FSOXPPE 1BSLXBZ t PS

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some of South Florida’s most pampered pets. Please submit a photo of you & your pet for consideration for an upcoming issue to:

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VITAMINS t HERBS t ORGANIC FOODS S t NATURAL BEAUTY CARE t GLUTEN FREE FOODS ORGANIC BULK FOODS t HEALTHY PET FOODS & MUCH MORE! Come Visit & Talk To Our Knowledgeable g Staff See Our Large g Selection of Products Experience Our Down-to-Earth h Prices!

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calendarofevents

ESTERO EVENTS JUNE 2012

HAVE AN EVENT COMING UP? Email us at info@lifestylemagazinegroup.com

ARTS & ENTERTAINMENT

JUNE 15 GANG OF OUTLAWS Germain Arena, Estero (800)745-3000 or germainarena.com

JUNE 1-23 RODGERS & HAMMERSTEIN’S CINDERELLA Broadway Palm Dinner Theatre (239) 278-4422 or broadwaypalm.com

JUNE 16 FAMILY MOVIE NIGHT UNDER THE STARS Cambier Park, Naples (239)213-1000

JUNE 1-24 NAPLES PLAYERS: CLICK CLACK MOO/COWS THAT TYPE Tobye Studio, 701 Fifth Ave. S., Naples (239) 263-7990 or naplesplayers.org JUNE 2 FAMILY FUN EXPO Germain Arena, Estero (800) 745-3000 or germainarena.com

JUNE 17 FATHER’S DAY MURDER MYSTERY DINNER TRAIN Seminole Gulf Railway/ Colonial Station, Fort Myers (239)275-8487 or semgulf.com JUNE 7 NPO: ALL THAT JAZZ Naples Philharmonic Center for the Arts (239) 597-1900 or thephil.org JUNE 10 NPO: ORGAN FESTIVAL Naples Philharmonic Center for the Arts (239) 597-1900 or thephil.org JUNE 14 LIVE AT THE PROMENADE: JOHN FRINZI & JOHN PATTI Promenade at Bonita Bay, 7 p.m. (239)495-8989 or artcenterbonita.org

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

JUNE 23-24 ELVIS FEST 5 Seminole Casino, Immokalee (800)218-0007 or elvisfest5.com JUNE 24 GULF COAST SYMPHONY: HAPPY BIRTHDAY AMERICA Barbara B. Mann Performing Arts Hall (239)481-4849 or bbmannpah.com JUNE 28-AUG 18 GREASE Broadway Palm Dinner Theatre (239)278-4422 or broadwaypalm.com


JUNE 12-14 MIRACLE BASEBALL VS. BRADENTON Hammond Stadium, Ft. Myers (239)768-4210 or fortmyers. miracle.milb.com JUNE 16-17 AAU GYMNASTICS SE CHAMPIONSHIP Germain Arena, Estero (800)745-3000 or germainarena.com

JUNE 24-27 MIRACLE BASEBALL VS. TAMPA Hammond Stadium, Ft. Myers (239)768-4210 or fortmyers. miracle.milb.com JUNE 29 MIRACLE BASEBALL VS. CHARLOTTE Fireworks after game. Hammond Stadium, Ft. Myers (239)768-4210 or fortmyers. miracle.milb.com

SPORTING EVENTS JUNE 1-4 MIRACLE BASEBALL VS. DAYTONA Hammond Stadium, Ft. Myers (239)768-4210 or fortmyers. miracle.milb.com

JUNE 9 FL TARPONS VS. WESTERN PA STING Germain Arena (239)225-6374 or ямВoridatarpons.com LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

39


WOMEN IN BUSINESS

Meet our Southwest Florida Women Lawyers

Front Row: Amanda Barritt, Beth Vogelsang, Cora Molloy, Vicki Sproat, Tyra Read, Kelly Jablonski. Back Row: Sharon Zuccaro, Stefani Norrbin, Amanda Brock, Traci McKee, Shannon Puopolo, Suzanne Boy, Erin Houck-Toll, Amy Turner

FLORIDA RANKS FOURTH IN THE NATION FOR THE SHARE OF BUSINESSES OWNED BY WOMEN.* Henderson Franklin’s women lawyers are leaders in their community, providing legal services in the following areas: s Appellate Law

s Health Care

s Mergers & Acquisitions

s Bankruptcy and Creditors’ Rights

s Immigration

s Personal Injury Defense

s Business and Organizational Planning

s Insurance Defense

s Real Estate

s Commercial Litigation

s Intellectual Property

s Taxation

s Divorce, Marital & Family Law

s Land Use and Environmental Law

s Workers’ Compensation Defense

s Employment Law

s Malpractice Defense

Adapting. Changing. Moving forward. henlaw.com 239.344.1100 Fort Myers s Bonita Springs s Sanibel *The Florida Commission on the Status of Women

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

©2012 Henderson Franklin Starnes & Holt, P.A.


JOIN OUR TEAM We are looking for Talented Sales Associates

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sceneonsite

Priority Marketing Wins Two Image Awards Priority Marketing was recognized on April 10, 2012 with two Image Awards by The Florida Public Relations Association (FPRA) Southwest Chapter annual event. Scott Fischer & Barbara Watt-Biggs

Melissa Tyalor, Patricia Bell & Shelley Lund

Tony Lapi, Joan Scanlon & John Scanlon

Robbie Roepstorff & Mei-Mei Chan

Alain Fernandez, Gayla Wright, Amy Court & Bill Beard

Orestes Baez, Dr. Scott Nygaard & Chris Hansen

Dilman Thomas, Scott Fischer, Barbara Watt-Biggs, Anne Frazier & Richard Durnwald

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

Mark & Christi Sarlo


WE BUY GOLD & DIAMONDS

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WE BUY VINTAGE, ESTATE & UNIQUE JEWELRY OF ANY CONDITION O WE PAY THE HIGHEST PRICES IN ALL OF FLORIDA.... BEFORE YOU SELL YOUR PRECIOUS METALS YOU MUST COME AND SEE US, YOU WON’T BE DISAPPOINTED

National Gold Xchange cordially invites you to visit our location conveniently located at:

Sandpiper Plaza - 3725-5 Bonita Beach Rd Bonita Springs, Florida 34134

(239) 405-8911 LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

43


sceneonsite

Estero BBQ and Family FunFest The Estero Rotary Club held its second annual Estero BBQ and Family FunFest March 24, 2012 at Estero Community Park.

Marylou Pray & Gail Boivin

Krystal Conidaris, Halie McDaniel, Faizan Ahmed & Hassan Haseeb

Ray Judah, Katarina Pedit, Laura White & Beverly MacNellis

Todd and Joann Noon of Bonez Brothers BBQ

Stan Nevins, Cheryl Hoyt & Pat Nevins

Carol Robert & Daisy Blair

Denise & John Lavigne with Louise Curry & Jim Mann

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

George & Sherrie Esselbach


BONITA SPRINGS Sandpiper Plaza 3725 Bonita Beach Rd. Suite #6

CUSTOM & PRESERVATION

FRAMING

HOURS Monday - Friday

Additional services such as:

9am-5pm

Dry Mounting Flat Screen TV’s Sports Memorabilia

9am-3pm

Many More Artistic Services Turnaround time 3-5 days

ds.gallery@comcast.net

Stop on by and say hi to “Lil Bit!”

Saturday

239-390-2381

We offer pick up, delivery, & installation!

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

45


sceneonsite

2nd Annual Ladies Luncheon Lifeline Family Center held its 2nd Annual Ladies Luncheon March 27, 2012 at the Club at Grandezza where the theme was “Sandals, Shades and Sunhats.” Brenda Tate & Stephanie Giles

Judy Zeterberg, Ann Carrasquillo & Pam Haisman

Maureen Emanuel, Kiondra White & Amy Richards

Elaine Hawkins & Karen Gerry

Cheryl Hilldare, Cheryl Graham, Michelle Giesel & Sandy Lang (Luncheon Committee)

Muni Reynoldson & Lori Hanno

Marie Haddad, Helen Beatty, Phoebe Barr & Nancy Bastin

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

Cheryl Buonocore & Barb Dodge


2012-13 Basketball Season Tickets

AVAILABLE NOW! Visit the Alico Arena ticket office or call 239-590-7145 today!

Combined season tickets for both teams available at a 50% discount

MEN’S BASKETBALL 11/13 12/1 12/13

MIAMI LOYOLA - MD FIU

7:05 PM 7:05 PM 7:05 PM

WOMEN’S BASKETBALL NON-CONFERENCE OPPONENT HIGHLIGHTS INCLUDE:

UCF VS FGCU FIU VS FGCU

PURCHASE YOUR TICKETS NOW! ORDERS WILL BE FILLED THIS MONTH ON A FIRST-COME, FIRST-SERVE BASIS!

LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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sceneonsite

Wild About Kids Wildcat Run hosted its “Wild About Kids” charity auction March 30, 2012 at the Golf and Country Club to benefit abused, neglected and at-risk children through the work of the Children’s Advocacy Center of Southwest Florida. Mary Anne Casey & Gina Turkel

Damon Warmack, Joe Taylor & Julie Warmack

Gene and Debi Montenieri, Judi Gietzen & Diane Ahner (Gietzen is platinum sponsor)

Liz Paul, Gary Atkinson & Jill Turner

Christopher & Barbara Eddison with Sue & Bob Magnuson

Bev Somerset & Nancy Bartlett

Kellie Burns, Diane Connell, Jill Turner, Erna Durnwald & Rich Durnwald

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

Tom Ryan & Glenn Mahler


LIFESTYLEMAGAZINEGROUP.COM LI LLIF IFE IF IFEST ES EST ST S TYLE EMA EM MAG MA GA GAZ AZINE AZ IN NE EGR EG GR GRO RO OU UP. UP P..C P CO COM OM O M | JJUNE UN UNE U NE N E 20 2 2012 01 12 2

4499


AND

another thing... EYES AND EARS ARE EVERYWHERE BY BRUCE TURKEL

Buck’s Restaurant in Woodside, California, is ground zero for venture capitalists that invest in technology. I’m in town to give a presentation in Silicon Valley and stopped by this diner to eat breakfast and drink in some of the local culture. Like lots of small, family-owned breakfast spots, Buck’s has a vast collection of local memorabilia hanging on the wall. Except where you might expect display cases of trout flies or Harley Davidson parts, Buck’s walls are festooned with silicon chips and tech discoveries. The people look different here, too. Most are young men, conscientiously scruffy in their North Face fleece vests and expensive Italian eyeglasses. The few women who are here are also young and fresh-faced, and look like they just strolled off a ski slope. Almost everyone is on their smartphone or tablet. Those who aren’t are sharing a presentation on their MacBook Pros. And everyone’s talking pretty loudly. But unlike coffee shops in New York, where everyone talks about financial schemes, or restaurants in LA where the chatter is all about “the biz” (movies and entertainment), the talk here is all tech-related “speeds and feeds.” The couple in the booth next to me is a perfect example. The guy is in his late 30s, studiously underdressed with a severe case of bed head. His date, a bubbly blond in her 20s, is hanging on his every word and expressing her interest with staccato outbursts of self-conscious laughter. What caught my attention were the words he was using to keep her attention. Instead of the bon mots of typical seduction, his romancing was peppered with terms such as “milestone-based,” “seed relationships,” “mobile solutions,” “platforms,” and “self-partnering.” I’m not sure all of these are even real tech terms but she kept giggling appreciatively so his rap must have been working. The other thing he was doing to impress her was listing the various companies his venture firm has invested in. And here’s where it gets interesting: The logo embroidered on his jacket read “Azure Capital” and he was talking about one of their larger investments, an online video site called “TwitVid.” So with a few stabs on my web-enabled iPad we pulled up his company’s site and found his name and CV. His headshot confirmed that the guy on the screen and the guy on the make were the same. Are you following what just happened?

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JUNE 2012 | LIFESTYLEMAGAZINEGROUP.COM

Talk about loose lips sinking ships. Thanks to ubiquitous Internet information and a loud-mouthed Lothario, we were able to trace and substantiate an overheard rumor with real market confirmation. If I was a reporter, a competitor or a corporate spy looking for info, imagine what could have happened. If there were something in it for me or for my clients, I could have tweeted the information he discussed immediately or posted it online. Either way, it’s possible that his partners or his competition could have read about him and his secrets before he even got back to the office from breakfast. And with info aggregator sites such as TechCrunch and Mashable acting more and more like scandal site TMZ and actively scouring the web for upto-the-minute scoops, the info about Azure and TwitVid could’ve been worldwide before lunch. Luckily for my new friend, I have no interest in his business nor in publicly embarrassing him. But all of a sudden, people everywhere are armed with digital cameras and web-enabled devices that turn them into 24/7 Internet paparazzi and the worlds of business, news, and politics will never be the same. Gary Hart, Donna Rice and the Real Monkey Business were only the beginning. Soon television reality shows and whole Internet channels will be dedicated to unscripted, caughtin-the-act user-generated “gotcha” videos. This revelation suggests that not only should people be more circumspect about what they say and where they say it, but that new chances will continue to pop up for rumor-based marketing opportunities. Also, that formerly no-brainer branding vehicles such as logo-ed shirts and caps and vanity license plates should now be used judiciously because of their ability to give the cyber sleuth a quick and easy way to start their search. After all, most of us have secrets and skeletons we’d rather keep hidden in the closet. And today’s technology is going to make that harder and harder. Bruce is a branding expert who makes his clients’ brand experiences more valuable. He’s worked with great organizations including Discovery Channel, Baptist Health, MetCare, and Miami. He’s spoken at MIT, Harvard, and hundreds of conferences. He’s been on NPR and CNN and featured in The New York Times and Fast Company Magazine. He has published three books on advertising including Building Brand Value. You can reach Bruce at bturkel@turkel.info


LIFESTYLEMAGAZINEGROUP.COM | JUNE 2012

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