SEPTEMBER 2012
HEALTHY LUNCHES
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GO RED FOR WOMEN
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THE BUZZ
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A TASTE OF SOUTH FLORIDA LIFESTYLEMAGAZINEGROUP.COM LLI LIF IF IFE ES EST STYLEMA ST EM MA AG GAZ GA AZIN INE NEG NE GR RO OU UP. UP P.C P. CO COM OM | S OM SE SEPTEMBER EPTE EM MBER R 20 2 2012 012 2
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SEPTEMBER 2012
from the publisher
10 YEARS – OLYMPICS - 9/11 – GO RED This month marks the Tenth Anniversary of Lifestyle Publications. During that time many have imitated, but never duplicated the impact our magazines have in the community. We have featured your neighbors who are NFL Hall of Famers like Dan Marino, Olympic Gold Medalists like Dara Torres & Misty May Treanor, NBA Champions like James Jones and MLB World Champion Jeff Conine, as well as ordinary people who have done extraordinary things to make our cities better. I am proud of our Lifestyle team who throughout the years, have contributed their heart and effort to the vision of “building a better community, so business can take care of itself and grow!” I am grateful for our advertising partners who engaged this vision and found value along with success through our partnership. I also appreciate the readers who embraced us each month and supported both the causes we covered and our advertisers. Even with some challenges, Lifestyle Publications has sustained and continued to grow in credibility and influence. Now, we look to do even more in the year ahead with a new chairman and team of experts, who possess years of marketing and publishing experience to continually improve the product and the value we provide to our stakeholders. The London Olympics added excitement prior to going Back-toSchool. There were many inspiring moments, such as the USA Ladies Gymnastics Team, Michael Phelps winning gold along with the most number of medals by any athlete and the Bahamian men’s 4 X 100 relay team winning gold. But nothing could compare to the South African
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Sprinter Oscar Pistorius, who also happened to be a double amputee. His spirit and determination to compete should be an example to everyone in the power of “belief!” It always amazes me when sport brings the world together in a united cause and in a congenial manner. We can only hope world leaders’ transfer this ideal to the political and economic stage as well. This month is also the anniversary of the terrorist attacks on our country. Fortunately, we have not had any similar events since 9/11. There will be many remembrances and I will be at one - the Tunnel to Tower Run in Fort Lauderdale. This run mirrors the footsteps of firefighter Stephen Stiller, who selflessly ran back the three plus miles from the Brooklyn-Battery tunnel to the Twin Towers, so he could assist his fellow firefighters. We all saw the rest of the story unfold on television. So, if you are looking to honor the memory of the men and women who perished that day, you can raise an American
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
flag, say a prayer or join me on the 5K run downtown. The “Go Red for Women” Luncheon takes place at the end of the month at the Marriott Harbor Beach. This is an amazing event bringing together influential women from around the community in support of a worthy cause. I encourage you to attend this kick-off to the philanthropy season. Finally, I wish everyone a safe and Happy Labor Day and to my friends and family celebrating the High Holidays – L‘Shana Tova. As Always, Enjoy the Lifestyle!™
Jim Norton President & Publisher Lifestyle Publications
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Lifestyle Lifestyle
Parkland PUBLISHER Jim
Norton
ASSOCIATE PUBLISHER Sally EDITOR IN CHIEF Brian
Nicholas
Bienkowski
ASSOCIATE EDITOR Danielle
CREATIVE DIRECTOR Melanie
Tarrant
Geronemus Smit
ART DIRECTOR Alexander
Hernandez
MARKETING MANAGER Megan WRITERS Jim
Sadaka
Freer, Laura Gates,
Kevin Lane, Randi Aileen Press, Bruce Turkel PHOTOGRAPHERS
Downtown Photo/Fort Lauderdale, Dreamfocus Photography, Kevin Lane
ADVERTISING SALES SUSAN CUNNINGHAM Susan@lifestylemagazinegroup.com JILL HOROWITZ Jill@lifestylemagazinegroup.com BONNIE JUDSON Bonnie@lifestylemagazinegroup.com LISA LEE Lisa@lifestylemagazinegroup.com RONA LEVENSON Rona@lifestylemagazinegroup.com SALLY NICHOLAS Sally@lifestylemagazinegroup.com JORGE ROJAS Jorge@lifestylemagazinegroup.com BETH TACHE Beth@lifestylemagazinegroup.com
CHAIRMAN Gary
Press
LIFESTYLE PUBLICATIONS, LLC
88 NE 5th Avenue, Delray Beach, Florida 33483 954.217.1165 | fax 954.252.4432 www.lifestylemagazinegroup.com Š2012 Coral Springs Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Coral Springs Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.
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SEPTEMBER 2012
contents SEPTEMBER 2012
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ON THE COVER
48
Pet Style Rain Style Laundry Style Travel Style
HEALTH & WELLNESS 20 Pack Healthy Lunches For Your Kids 21 Health Matters
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BIZ STYLE 50 DuPree Team Gains Membership to “The Thousand” 52 TekPartners
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THE BUZZ
THE LAST EGRET PROGRAM
WEATHER EXPOSED
A TASTE OF SOUTH FLORIDA COVER PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE
SCENE ON SITE 60 Parkland Night Out 62 Festival of the Flutes 64 American Cancer Society 66 AND ANOTHER THING
PEOPLE 32 Ali Waldman 34 Howard Talenfeld 36 David Menasche
COVER STORY 48 Taste of South Florida
GO RED FOR WOMEN
ALPS
HAPPENINGS 22 Tunnel Run 24 Go Red For Women 26 Not My Daughter 28 Parkland Woman’s Club 30 United Way of Broward
FEATURE STORY 39 Weather Exposed
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THE
10 THE BUZZ STYLE 12 14 16 18
HEALTHY LUNCHES
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Steven T. Samiljan
Timothy P. McCabe
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Veta la Palma is a vast farming estate covering more than 27,000 acres situated in the heart of the Marshlands of Spain’s Guadalquivir River and is an example of the world’s first “Sustainability Plus” fish farm. The result of this extensive farming practice is seafood that has an unbeatable quality in terms of freshness, texture and flavor not found in other farmed fishes. Elite chefs around the world including James Beard Award Winner “Outstanding Chef” Dan Barber of Blue Hill Farm are attracted to Veta la Palma’s seafood, not only because of its sustainability practices, but because the fish are simply delicious. “Veta la Palma’s fish is unlike any farmed fish I’ve ever tasted,” he says. “It’s unlike any fish I’ve ever tasted. It’s sweet and clean – like tasting a bite of the ocean.” Now residents of South Florida can join the craze and get this exclusive fresh fish by going to http://www.brownetrading.com/ products/fresh-fish/veta-la-palmaseafood/ and ordering online. Simply go to products, drop down to fresh seafood and click on Veta la Palma. Here’s to good eating!
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BOOKS
buzz
FISH
VETA LA PALMA
C
THE CASUAL VACANCY
Now that Harry Potter hass finished off Lord Voldemort,, J.K. Rowling has moved on to another genre. The book is 512 pages and the cover has already caused an uproar for its “plain” look. As noted by Little, Brown and Company, here are the details of J.K. Rowling’s first novel for adults. When Barry Fairbrother dies unexpectedly in his early forties, the little town of Pagford is left in shock. Seemingly an English idyll, with a cobbled market square and an ancient abbey, what lies behind the pretty façade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils…Pagford is not what it first seems. And the empty seat left by Barry on the parish council soon becomes the catalyst for the biggest war the town has yet seen. Who will triumph in an election fraught with passion, duplicity and unexpected revelations? Blackly comic, thought-provoking and constantly surprising, The Casual Vacancy is J.K. Rowling’s first novel for adults. Publication date 27th September 2012 (UK & US)
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BANGLE BRACELETS
JEWELERY
V thebuzz
According to fashion trend experts bangles will be the rage for back to school wear. But they are not only fashionable for kids and teens; adults love to collect them, too. And the more the better. Bangles come in a variety of styles and are sometimes referred to as “arm candy.” They can easily be purchased from $10 to $50 or more. Bangles date back to the Egyptian days and were once made of bones, stones and wood. Nowadays bangles are classified in different categories such as alternative health bracelets, like karma bracelets; sports bracelets like the yellow Lance Armstrong bracelet; and the fashionworthy bangle, bejeweled with decorative stones, gems, colorful designs and other outrageous ornamentations. So be sure to stock up on the new bangle trend, mix and match and wear your style with pride.
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM LIFESTYLEMAGAZINEG
buzz LIFESTYLEMAGAZINEGROUP.COM LIFEST LIF ESTY YLEMA MAGAZ G ZINE NEGRO GROUP. UP.COM COM | SEP SEPT SEPTEMBER TEMB EMBER R 20 2012 12
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pet style
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LIFESTYLE’S i i PETS OF THE MONTH
TYLER AVENTURA, FL OWNER: KRISTIN KERRY
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DOLLY PLANTATION, FL OWNER: DAVID BERNARD
MILO CORAL SPRINGS, FL OWNER: JULI ANNA CALIFORNIA
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ROMEO FORT LAUDERDALE, FL
WESTON, FL OWNER: ALFREDO VARELA
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NALA FORT LAUDERDALE, FL OWNER: SHARON JOSEPH
-ARC "ROTMAN Board CertiďŹ ed in Civil Trial Law Martindale Hubbell ‘s Hightest Rating Acknowledged as SuperLawyer Š 30 years of trial experience
TXT+DRIVE=death WE CARE...SHOULDN’T YOU?
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7EST 2OYAL 0ALM 2OAD s "OCA 2ATON &, s s WWW BNm AW COM s -ARC BNm AW COM The hiring of an attorney is an important decision that should not be based solely upon advertising. Before you decide, ask us to send you free written information about our qualiďŹ cations and experience. LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012 13
rain style
BLAME IT ON THE RAIN Lifestyle Magazine’s Picks for keeping your kids dry and in style. UMBRELLAS: Hatley Kids Printed Umbrella in Cupcakes, $18, Zappos.com Western Chief Kids Froggie Umbrella in Green, $16.95, Zappos.com JACKETS: Western Chief Kids Monster Rain Coat (Toddler/Little Kids) in Blue, $39.95, Zappos.com Western Chief Kids FDUSA Rain Coat FA11 in Black, $40, Zappos.com Western Chief Kids Wings Rain Coat in Pink, $44,95, Zappos.com RAIN BOOTS: Hatley Kids Rain Boots (Infant/Toddler/Youth) in Cupcakes, $32, Zappos.com Hatley kids Rain Boots (Infant/Toddler/Youth) in Dragons, $36, Zappos.com Western Chief Kids Batman Character Rainboot (Infant/ Toddler/Youth) in Batman, $39.95, Zappos.com
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM YLEMAGAZINEGROUP.COM
EShW FZW 6SfW Friday, September 7 th A n n ua l Go Red For Women Celebration Luncheon & Love Your Heart Workshops shopps shops
F r i da y , S e p t e mbe r A.M y P.M. Marriott Harbor Beach Resort & Spa Hear the survivor stories, remember the expert advice and make it your mission to help “extinguish� the No. 1 killer of women. Special appearance from Firefighters of the
South Florida Firefighters Calendar
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LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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laundry style
The Scoop On Laundry Detergent 5 MONEY SAVING LAUNDRY DETERGENT TIPS TO MAXIMIZE YOUR LOAD BY KRIS ANDERSON
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Don’t just fill up the scoop and dump it in the washer. You definitely won’t get the maximum number of loads from the box. For instance, if you use Ultra Tide’s 40load box and fill the scoop for every load, you’ll get just 15 scoops per box. Instead look at the lines on the side of the scoop. The top line, for a full load, is usually well below the lip of the scoop. Highlight the lines with a darkcolored marker to help you avoid the problem in the future. If you have soft water, using half the recommended amount is sufficient.
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Too much soap causes clothes to fade faster. Over-use of detergent is actually the leading cause of fading. Clothing may also acquire a thin, filmy layer of soap because your washer can’t thoroughly rinse the fabric. Do you tend to be itchy? It could be you’re wearing your detergent!
3
Too much soap’s not good for your washing machine, either. Excess soap can gum up the works as soap deposits and lint form in your washing machine. These
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can contribute to mold – and its accompanying stench; they can plug up filters and other openings; and they can lead to mechanical breakdowns. In some machines, you may also end up wasting (and spending more for) water as the machine spins into extended cycles in an effort to remove the soap.
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Run a test load to see if you’re over-soaping. Run a load with clothes only – no detergent. Do you see suds? That’s an indication of how much detergent you are wearing.
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Reduce pollutants by using an all-natural detergent. Many companies have removed phosphate because of its harmful effects on rivers, lakes and other fresh water. However, most companies continue to use other additives, such as optic brighteners, fragrances and
DID YOU KNOW? Most liquid laundry detergents are alive with living organisms that help to break down stains.
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
dyes. The more often consumers choose the most natural products, the better off our environment will be – even if some people still use too much! These laundry tips have been provided by Kris Anderson, president of Country Save Corp. (www.countrysave.com), maker of all-natural laundry and dish detergents. LP
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:WVY[ZTHUZ parHKPZL 4HNUPĂ&#x201E;cent Lakefront 1.25 Acre Estate with all of the amenities. Main house includes 4700 sq ft under air, r 4/BRS, 4/Bath w/ofĂ&#x201E;ce and 3 car garage, Court yard pool and jacuzzi w/ manicured backyard complete with fruit trees and small boat to bass Ă&#x201E;sh. Spectacular guest house with state of the art movie theatre, Full kitchen, living room. Poker room, 2/BRS, 2/Baths, impact glass and generator. Professional 1/2 basketball court on property!! Vegas V style security system included. Must see! Ultimate privacy and No H.O.A.
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the
travel style
ALPS
Close your eyes and imagine a picturesque village nestled into the base of The Alps. You stand on your private terrace, drink your coffee and think about the rush of adrenaline youâ&#x20AC;&#x2122;ll soon experience as you ski down the mountain in an awe-inspiring part of the world!
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SEPTEMBER 2012
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t’s nice to imagine this but even better would be to experience it! Seasoned and novice travelers alike are answering the call of the snow, scenery, culture and cuisine of the Alps. Ski enthusiasts and those who are enthusiastic to try skiing are flocking to Europe for their ski adventures at a record pace! Laura Hildenbrandt, Personal Travel Concierge at SitInMySeats VIP Tickets and Travel says: “We’ve noticed that our clients who typically prefer the sun, sand and surf are now looking for something new in their vacation plans. Travelers are realizing that skiing in Europe is a diverse, exciting and attainable way to go!”. She goes on to say that until recent years, the challenge was to create not just a luxury ski holiday in Europe but to create a complete experience that offers a little something for everyone, as more and more people are traveling with their families and are looking for a wide array of things to do other than just ski while there. With 23 ski resorts in the Alps, set in and near some of the most amazing European cities, Club Med is a great choice for clients of every kind and has forged a reputation as a leader in value, luxury, amazing ski
access, plentiful activities for every age and an ample supply of culture and cuisine. Retirees, executives, honeymooners and families alike delight in this winter wonderland region. Laura loves planning the Club Med’s all-inclusive ski vacation for her clients because she knows, “they’ll come back happy.” Club Med’s ski resorts in the Alps are located in the region’s finest skiing destinations, providing access to amazing slopes and trails, in addition to a host of luxury amenities. The beauty of skiing the Alps with Club Med is that it is truly “all-inclusive.” Laura says that when her clients know they can have this luxury dream vacation and know the costs upfront, it makes for a much more enjoyable vacation. Generally, these ski packages include airfare, accommodations, ski passes, lessons, all your meals and drinks and a wide variety of activities for one price. Whether the idea of an all-inclusive ski trip thrills you or if you prefer to choose
an independent chalet or hotel, the Alps as a destination, offers the perfect escape from the norm! Staying on top of the best luxury accommodations, special offers and the hidden treasures of the area are the things that the professional travel consultants at SitInMySeats VIP Tickets and Travel are focused on. “Our clients who plan these ski trips are often times stepping out of their vacation comfort zone. They count on us to make sure the ski experience, the European flair, the accommodations and the information we provide them all come together to create a memorable and exhilarating vacation.” The team at SitInMySeats makes it their business to be experts in this area, with France, Switzerland and Italy being among the top choices time and again. Crisp air, breathtaking scenery, exquisite shopping, culture, action, relaxation and more! Don’t just imagine...the amazing Alpines of Europe are calling you! For more information on trips to Switzerland or any other travel destination, please contact us at 954456-0419/ 866-798-7328 or email Lisa at lisa@sitinmyseats.com.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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health & wellness
Pack Healthy Lunches For Your Kids PACKING A HEALTHY LUNCH FOR YOUR KIDS DURING THE SCHOOL YEAR IS IMPERATIVE, ESPECIALLY IF YOU WANT THEM ALERT, FOCUSED AND READY TO LEARN. Making wise choices regarding the foods our kids eat has been a hot topic lately. With child obesity rates sky rocketing, even the First Lady is getting involved. But it all starts at home, and although breakfast may be the most important meal of the day, lunch for your kids is also extremely important. Let’s break down the lunch into four components: the main meal, snack, treat and the drink. Your focus should be to provide protein, fiber, healthy fats and a limited amount of calories. THE MAIN MEAL Most parents prepare sandwiches as the main meal. So let’s start with the bread. Stay away from refined carbohydrates, which are mostly found in white breads. These carbohydrates burn quickly and drain the energy out of your kids. Choose whole grains such as whole wheat bread instead. Pack the bread with lean meats like turkey, roast beef and ham, and add a slice or two of lower fat cheese. Carol Costa from Coral Springs suggests using lower sodium products, too. “I buy lower sodium cold cuts for my kids because they are healthier and still taste great,” said Carol. “I also use mayonnaise made with canola oil. It cuts out the unhealthy fat and calories but adds flavor.” You can also pack peanut butter and jelly, but use a natural peanut butter made from only peanuts and salt and choose preserves over jelly – they include chunks of real fruit.
Frank Weiss from Weston makes his kids cheese and crackers. “My kids crave cheese and crackers so I buy Cabot brand reduced fat cheddar and Triscuits,” said Frank. “They absolutely love it and don’t miss the extra fat or calories. The cheese also has a ton of protein and is rich in calcium and the Triscuits are low fat, high fiber and have no sugar or high fructose corn syrup.” THE TREAT Almost every kid looks forward to a “goody” packed away in their lunch. You can provide one and still maintain a healthy balance to the meal. Try to limit the calories to around 100 or less and spurn treats with Trans fats and an abundance of sugar. Rice Krispies Treats, Sugar-free Jell-O or low sugar pudding, Clif Kid Z Bars in chocolate brownie or chocolate chip varieties (they have more calories but are packed with protein and whole grains), or a mini 3 Musketeers bar are smart choices. A small portion of dark chocolate is also a good choice if your child likes dark chocolate. Carol Hague from Parkland packs cinnamon graham crackers or Quaker Chewy Peanut Butter Chocolate Chip bars with 25% less sugar.“Graham
THE SNACK This is the perfect time to introduce fruits and vegetables to your child’s lunch. Grapes, sliced carrots, celery sticks with peanut butter, apples, orange slices, bananas, blueberries and strawberries. You get the idea. If you want to give them two snacks choose a fruit or vegetable and then a small bag of gold fish pretzels, baked potato chips, mixed nuts or lower fat cheese packets like string cheese.
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crackers are sweet like cookies but have much less fat and sugar compared to cookies,” said Carol. “And although the Quaker bars are granola and made for breakfast, I like to put them in the kids’ lunch because they are like a sweet treat and they love them – and I like the fact that they have fiber, protein and very little sugar.” THE DRINK Many parents don’t dwell on the drinks they give their kids the way they do other aspects of their meals, and it’s a mistake. Many juice drinks and water-based drinks are loaded with sugar and calories and are destitute of any nutritional value. If you don’t want to give your kids plain water than try low-fat milk or chocolate milk, lightly sweetened iced teas, or low calorie, low sugar drinks like Minute Maid Fruit Falls. Another great option is V8 V-Fusion Light with 50% less calories and sugar but still offering a combined serving of vegetables and fruit. There you have it, a few good ideas to help keep your kids healthy, energized and feeling good during the school day. And they might even help you to feel good knowing that you are making the right choices for your kids.
health & wellness DELIGHTFUL DESSERTS RTS THAT WON’T PACK ON POUNDS Desserts don’t have to be loaded with fat and calories to taste decadent. ecadent. Try these tonight! Skinny Cow: They comee in ice cream bars, cones, cups ps and sandwiches. Try the strawberry and vanilla icee cream swirl sandwiches: only 150 calories and 2 grams of fat. Or the chocolate truffle bar: 100 calories and 2.5 grams of fat. Jell-O Pudding: The chocolate fat free pudding snacks only pack 100 calories per serving. Blue Bunny Frozen Yogurt: Bordeaux cherry frozen yogurt with dark cherry pieces and dark chocolate chunks will only set you back 120 calories and 3 grams of fat per ½ cup. Luna Nutz Over Chocolate Bar: 180 calories, 4.5 grams of fat and 10 grams of protein.
LOW-CAL COCKTAILS ARE ALL THE RAGE. TRY THIS ONE: SKINNY RED RICKEY INGREDIENTS: & &$( Xjeh gZY gVheWZgg^Zh ) &$' eVX`Zih d[ HeaZcYV &$' Xje a^bZ _j^XZ ' Xjeh heVg`a^c\ b^cZgVa lViZg dg XajW hdYV & Xje d[ ndjg [Vkdg^iZ eaV^c kdY`V dg ndj XVc ZmeZg^bZci VcY jhZ V ¸WZggn¹ Ä VkdgZY kdY`V DIRECTIONS Eji gVheWZgg^Zh ^c V Wdla0 VYY heaZcYV VcY a^bZ _j^XZ VcY hbVh] l^i] bjYYaZg idda dg WVX` d[ heddc# AZi h^i Vi gddb iZbeZgVijgZ [dg Veegdm^bViZan &% b^cjiZh# HigV^c b^mijgZ ^cid V XdciV^cZg# ;^aa ) XdX`iV^a \aVhhZh l^i] ^XZ VcY edjg &$) Xje d[ gVheWZggn b^mijgZ ^c ZVX] \aVhh# 6YY ($) Xje heVg`a^c\ lViZg id ZVX] \aVhh VcY hi^g id XdbW^cZ# Edjg V h]di d[ kdY`V ^cid ZVX] \aVhh! hi^g VcY ide l^i] &$' Xje d[ heVg`a^c\ lViZg#
DROP AND GIVE ME 10 … MINUTES OF EXERCISE The guideline for daily exercise is working out – cardio and strength training – for at least 20 minutes a day. But if you don’t have the time you can always break down your exercise routine in 10 minute intervals. Let’s look at a series of exercises that you can perform for 10 minutes each day. Speed walking: This is not a leisurely walk in the park. Speed walking is what it sounds like; exerting yourself as you walk, pumping your arms and moving your legs rapidly. Machines: You can use a treadmill, elliptical trainers, rowing devices, stationary bikes, Stairmasters, or tread climbers. Walk up the stairs: If you have stairs in your home, use them. Walk briskly up the stairs and slower back down. Jumping rope, jumping jacks, dancing, running in place: use your imagination!
HEALTH MATTERS CHOOSE HEALTHY FROM THE FROZEN FOOD SECTION It’s almost impossible with our modern day, bustling lifestyle to prepare a freshly cooked meal every night. Sometimes we order out for pizza or subs, sometimes take-out Chinese food. None of those choices are particularly healthy, though. Some of us choose frozen dinners. Let’s take a look at a few choices that will provide your family with a nutritional meal. Kashi products: Kashi brand frozen dinners are usually a good bet. They are relatively low in calories, sodium and fat, and offer protein, fiber and whole grains. Try the Chicken Pasta Pomodoro or Black Bean Mango. Tabatchnick: This is a specialty frozen food that comes in Minestrone Soup, Vegetarian Chili, Vegetable Soup and more. Boca brand: These offerings are meatless. They offer the Boca Meatless Cheeseburger, Lasagna and Chili. LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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SEPTEMBER HUIZENGA PLAZA 7:30AM 954.532.8790
Tunnel To Towers 5K Run/Walk Returns To Fort Lauderdale The 2nd Annual Tunnel to Towers Fort Lauderdale 5K Run/Walk, presented by Patriot National Insurance Group, will take place Saturday, September 8 at 7:30 a.m. starting at Huizenga Plaza, 32 East Las Olas Boulevard. In addition to a 5K Run/Walk, the event will include a day of family-
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friendly activities at Huizenga Plaza to include food trucks, games and entertainment. Last year, the Fort Lauderdale derdale Run/Walk was the most successful cessful of all the community runs with more than 3,000 participants raising more than $75,000 to support the Tunnel to Towers Foundation and Special Operations Warrior Foundation. “Participants ran alongside firefighters in full gear,” says Cindy Campbell, Director of Client Relations and Events at Fort Lauderdale’s Patriot National Insurance Group, who organizes the event. “It was inspirational to have community members come together for this amazing and worthy cause.” Started in 2002, the Tunnel to Towers Run recreates the final footsteps of firefighter Stephen Siller who was last seen running through the Brooklyn Battery Tunnel with 75 pounds of gear strapped to his back en route to the World Trade Center after the attacks. The event, which was
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
“It was inspirational to have community members come together for this amazing and worthy cause.” originally intended as a way for New Yorkers to honor the fallen heroes, has now become a yearly tribute to everyone who lost their lives that day and transcends the tragedy. Last year, more than 20,000 people attended and took part in the NY event. So far, more than 30 communities have signed up to hold a Tunnel to Towers Run in their own towns, with the goal of one run in 343 different cities across the nation. Cost to register is $35 per adult and $25 per child under 12 on the day of the race. All proceeds will benefit the Tunnel to Towers Foundation to be used to build Smart Homes for triple and quadruple amputees from post 9/11 wars to enable them to live independently. For more information call (954) 532-8790 or visit www. tunneltotowersfortlauderdale5k. com. LP
400 species. More than 70 artists. One exhibition to devour. Dive into man’s never-ending fascination with these fabled creatures of the sea.
Opening May 12 One East Las Olas Boulevard at Andrews Avenue | 954.525.5500 | moafl.org LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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28 SEPTEMBER MARRIOTT HARBOR BEACH RESORT & SPA 954.492.6912
Go Red For Women Luncheon And Love Your Heart Workshops More than 400 influential business men and women will gather at the Marriott Harbor Beach Resort & Spa on September 28th to take part in the 7th Annual Go Red For Women Celebration Luncheon and Love Your Heart Workshops. Guests will learn about heart disease and support the American Heart Association’s Go Red For Women movement, a campaign to raise awareness about heart disease, the No. 1 killer of women. This event will empower women and men alike to take charge of their heart and in turn, lead longer, stronger lives. Heart disease affects one in every three women across the United States. However, only one in five women believes that heart disease is her greatest health threat. “We women are the backbone of the family structure,” said Giselle Cheminand, event chairman and CEO of GCI Worldwide Corporation, the Greater Miami/Fort Lauderdale Go Red Sponsor. “Having a healthy heart, both physically and emotionally, is what allows us to
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
GISELLE CHEMINAND
provide for our families.” The celebration includes educational workshops and an interactive boutique by local sponsors starting at 10 a.m., followed by a hearthealthy luncheon at noon. This year’s theme is “Extinguish Heart Disease” because that’s exactly what supporting the American Heart Association will do – eliminate the nation’s biggest threat. The association encourages all women to take charge of their own heart health by visiting their doctor and knowing their numbers.
Blood pressure, cholesterol and other numbers can be improved by making lifestyle changes, resulting in healthier lives. For more information, please visit www.goredforwomen.org Contributions to the cause fund local and national Go Red activities that support awareness, research, education and community programs that benefit women locally and across the country. Circle of Red, a very special group of women who contribute significant resources and influence in support of the cause, is crucial in driving local support to fund lifesaving research and to educate women. Duree Ross is the Circle of Red chairman. Tickets to the event are $125 per person. For further information, sponsorships or tickets, call 954492-6912 or visit www.heart.org/ browardgored. The Go Red For Women movement is sponsored nationally by Macy’s and Merck & Co., Inc. The campaign’s Queen of Hearts is Lorraine Thomas. LP
KEYES OF CORAL SPRINGS | 3300 UNIVERSITY DRIVE | 954.752.0900 | WWW.KEYES.COM
PARKLAND
CORAL SPRINGS
ě ȱ ȱ$1,200,000 Private custom estate home in Parkland features 5 bedrooms, 4.5 baths, 3-car ȱ ȱ ǰȱȱ ȱĚ ǰȱ ȱ ǰȱ ě ȱ ǰȱ ȱ ǰȱ ȱ ǰȱ ȱ ȱ ȱ ȱ ǰȱ ę ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ¢ȱ ȱ ȱ ǯȱ ȱȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ǯȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ǰȱ ȱ ǰȱ ȱ ȱ ȱ ȱ ¢ȱ ǯȱ ȱ main living area of the home includes a great living room, family room with Ȭ ȱ ȱ ǰȱ ȱ ǰȱ ¢Ȧ Ĝ ǰȱ ȱ ȱ ǯȱ ȱ ȱ ȱȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ǯ
Contact Marta DuPree at 954-895-7198
PARKLAND
ě ȱ ȱ$399,900 ȱ śȱ ǰȱ řȱ ŗȦŘȱ ȱ ȱ Ĝ ȱ ȱ ȱ ȱȱȱȱȱȱȱȱȱȱȱ ǯȱ ȱ ǰȱ ȱ ȱ ǰȱȱ ¢ȱ ȱ on a quite street. Kitchen is remodeled, with wood cabinets, granite ǰȱ ȱ ǯȱ ȱ Ȧ ǯȱ ȱ ȱ ȱ ȱ ȱ Ě ǯȱ ȱ ǯȱ ȱ ȱ ȱ ȱ ¢ȱ ȱ ȱ ȱ ȱ ǯ
Contact Miriam Jerusalmi at 954-646-0951
PARKLAND
ě ȱ ȱ$850,000
ě ȱ ȱ$1,000,000
Ȃ ȱ ȱ ȱ ¢Ƿȱ ȱ ȱ ȱ ȱ ǰȱ ǵȱ ȱ ȱ ȱ ȱ ȱ £¢ǯȱ ȱ ȱ ȱ ¢ ȱ ȱ ȱ ȱ ȱ ȱ ǯȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱřşřŘȱ ȱ ȱ ȱ ǰȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱĚ ǰȱ Ȧ ĵȱ ȱ ǰȱ ȱ ǰȱ ¢ȱ ȱ ȱ ǰȱ ȱ ¢ǰȱ ȱ ȱ ȱ ȱ ǰȱ ȱ ȱ ȱ ȱ Ȃ ȱ ǯȱ ȱ ȱ ȱ ȱŗȱ ȱŗŖȱ ȱ ȱ ȱŗŘǷȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ǯ
ȱ ȱ ȱ ȱ ¢ȱ ȱ ȱŘŖŖŝǰȱ ȱ ȱŘŘŖŖȱ ȱ foot addition by Mrachek Brothers. Features include 6 full bedrooms, 5.5 baths, ȱ ¢ǰȱŘȱ Ȧ Ȧ ȱ ǰȱ ȱ ¡ ȱ ǯȱ ȱ ȱ ȱ ǰȱ ȱ ǰȱ ȱ ǰȱ ȱ ǰȱ ȱĚ ǰȱ ȱ ǰȱ ¢ȱ ȱ ǰȱ ȱ ȱ ȱ ȱĚ ȱ ǯȱ ȱ ¢ȱ ȱ ¢ȱ ǰȱ ě ȱ ȱ ȱ ¢ǯȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱĚ ǯȱ ȱ ȱ ȱ ȱ ȱ Ƿ
Contact Gary Hitchcock at 561-213-2252
Contact Marta DuPree at 954-895-7198
PLEASE WELCOME OUR NEW ASSOCIATES Leigh Bethel
Kimalee Edwards LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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OCTOBER MARRIOTT HERON BAY 10 A.M. - 2 P.M.
Not My Daughter… Find A Cure Now! What a day! The 3rd Annual Not My Daughter…find a cure now! Shopping Boutique and Luncheon is raising the level of excitement for its October 8th event. Attendees to the third annual Not My Daughter…find a cure now! Shopping Boutique and Luncheon will have even more to look forward to as the group has added some star power to the October 8, 2012 event held at the Marriott Heron Bay from 10:00 a.m. to 2:00 p.m. Emmy award winning journalist, NBC6 South Florida news anchor Trina Robinson will add an energetic dimension to serve as the MC for the event. In addition to anchoring the event, Ms. Robinson will have the pleasure of introducing the talented teen country singers Jenny and Ashley who will be performing at the luncheon. Not My Daughter…find a cure now! Is a volunteer based organization whose mission is to raise funds and awareness in the battle to end breast cancer before it reaches the next generation. The message of the organization resonates with women of all generations. According to NBC6 South Florida’s Trina Robinson, “I am
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TRINA ROBINSON
thrilled to take part in this amazing event that will undoubtedly save the lives of countless women, raise much-needed funds, and honor those whose lives have already been claimed by this awful disease.” Star power, entertainment, shopping the 40 plus vendors at the boutique, photography, silent auction and raffles, and the now famous Not My Daughter favor bags are all elements
“I am thrilled to take part in this amazing event that will undoubtedly save the lives of countless women, raise muchneeded funds, and honor those whose lives have already been claimed by this awful disease.” of the Not My Daughter…find a cure now! 3rd Annual Shopping Boutique and Luncheon. All proceeds to fight breast cancer will be donated to the Susan G. Komen For the Cure Miami/ Ft. Lauderdale Affiliate. The key element to the event is the camaraderie that is apparent
by the community of women and men who attend. According to Not My Daughter …find a cure now! founder and committee chairwoman Denyse Hostig: “The community has embraced our group and our message and we are so honored by that. We have attempted to make this year even more special – and having Trina Robinson as our celebrity host is really amazing. It is so special to see multiple groups of friends, neighbors, and generations of women come together and enjoy a fun day to benefit the cause which is to eradicate breast cancer. We are so excited to have entertainment of the caliber of Jenny and Ashley. The Not My Daughter 3rd Annual Shopping Boutique and Luncheon on October 8th will be truly a day to remember.” Seating is limited and an event like this is not to be missed! Tickets for the 3rd Annual Not My Daughter… find a cure now! Shopping Boutique and Luncheon cost $60. Sponsorships are available. For information or to purchase tickets www. notmydaughterfindacurenow.com LP
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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happenings
Parkland Woman’s Club Delivers Community Service, Friendships This year’s President Kathy Buchko has chosen our theme to be “Heart of Leadership.” It’s all about women and friendship, and reaching out to the community. Since 1987, the Parkland Women’s Club has promoted education, literacy and civic improvement in local communities, not only in the City of Parkland. Our Membership is not limited to Parkland. We also have members from Coral Springs, Coconut Creek and Boca Raton. In addition, the Parkland Woman’s Club is affiliated with the General Federation of Women’s Club (GFWC), which has the largest organization of women volunteers in the world. The General Federation was founded in 1890, with the motto of “Unity in Diversity.” The local group which consists of members ranging from young mothers, business women to retired women, exemplifies the national club’s mission through various charitable projects. Some include working with Friends of the Parkland Library, hosting a Fashion Show to raise funds for student scholarships and collecting care packages for the soldiers serving overseas through “America’s Moms for Soldiers.” The PWC also has a club for teens called the Parkland Juniorettes or “P.J’s.” Their advisor, Cynthia Bloom, is
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excited to begin her second year with this energetic group of young ladies. These girls are given an opportunity to earn community service hours, meet and interact with a diverse group of young women, take an active role in one of the world’s largest volunteer organizations, plan outstanding activities, develop leadership skills, all the while building an impressive college resume. Both clubs have a Board and Board Meetings. The Juniorettes meet the first Monday of every month at a different members home and PWC
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
meets the third Thursday of each month at 7:00 p.m. at Cypress Head Clubhouse. We have some exciting things planned for the upcoming year: “Shop for a Cause” which will help supply backpacks for needy children by purchasing a $5 Macy’s Shop for a Cause ticket from the Parkland Woman’s Club. You may purchase your $5 ticket with cash or check payable to the Parkland Woman’s Club. Contact Kathy Buchko at 954-304-1185 or email happyheartedmom@aol.com. We will be celebrating our Silver Anniversary with a Women in Distress luncheon fundraiser on December 7th on board a Holland America Cruise ship in Port Everglades. Stay tuned to our website for details and ticket information at www.parklandwc.com. The Parkland Woman’s Club is seeking members and we are having our Annual Membership Kick-Off Meeting on September 20th, 2012 at the Cypress Head Clubhouse at 7:00 p.m. Make new friends or re-connect with the old, all the while serving your community through fund raising and community service activities. LP
STUDIES DON’T LIE: PATIENTS BENEFIT FROM A STRONG PCP RELATIONSHIP BY CHRISTINE BUCAN
A senior from Broward County is rushed to the emergency room because she mixed medications that are contra-indicated. Another bounced around from specialist to specialist, undergoing duplicate tests and procedures. All of this could be avoided. More than 100 studies document the critical role primary care physicians (PCPs) play in patient care. PCPs can be many things for a patient — their cheerleader, advocate and even their medical interpreter — but most importantly, the studies prove that having a strong relationship with a PCP leads to better quality of life, more productive longevity, and lower costs as a result of reduced hospitalization, improved prevention and better coordination of chronic disease care. AvMed Health Plans, one of the oldest Medicare providers in South Florida, has embraced a more PCPcoordinated approach to healthcare. The company recently introduced CenteredCare®, which puts the PCP at the center of every member’s care. According to Dr. Edwin Rodriguez, Medical Director at AvMed, this coordinated approach will lead to better health outcomes for patients. “Some 15-20% of Medicare hospital admissions are due to medication complications,” said Rodriguez. “By developing a strong relationship with your PCP, you can avoid this.” Louise Schendel, a senior from Margate who visits her PCP every three months, admits she would be lost without the lasting relationship she has built with her PCP over the years. “When I have a problem, I call him and he tells me exactly where to go and what to do. I feel like I have someone out there rooting for me,” said Schendel, an AvMed Medicare Advantage plan member for two years. “Without my PCP I wouldn’t have the confidence on where to go and what specialists to visit.”
“Without my PCP I wouldn’t have the confidence on where to go and what specialists to visit.” --Louise Schendel
William Pena, M.D., a primary care physician who practices in Hollywood, often acts as an interpreter for patients who don’t
always understand what a specialist recommends: “They want us to explain procedures. The best way to get better results is when a patient clearly understands what they have and how to interpret tests. They need to understand their options for treatment and they rely on their PCP to help.” To learn more about the importance of building a strong relationship with your PCP, visit AvMedMedicare.org.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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United Way Of Broward County Announces Early Literacy Initiative BY KEVIN LANE
Nearly one third of Florida’s third graders attending public school cannot read at minimally proficient levels. And sadly, those children are four times more likely to drop out of high school. In an effort to ensure more children are reading at grade level by the end of third grade, United Way of Broward County recently announced the launch of ReadingPals, a literacy program for elementary school children. ReadingPals connects underachieving Pre-K through third grade children with volunteers to assist in improving their reading skills. This threeyear initiative is just another way United Way of Broward County is helping children in the community achieve their full potential through education. The goal of the program is to dramatically improve reading skills, which will translate to better understanding and better scores. Third grade is a very critical time in a child’s education because it is when a child should have transitioned fully from “learning to read” to “reading to learn.” “This is such a crucial age for children to develop and enhance strong literacy skills so they are prepared for middle and high school,” said Kathleen Cannon, President/CEO of United Way of Broward County. “We
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are partnering with the community, asking 300 dedicated volunteers for their time and support to help our children succeed in school.” The program was proposed to combat the underachieving students
“We so strongly believe that the future of our state rests in the hands and minds of our youngest that we have personally contributed to the launching of “ReadingPals” -- an early literacy initiative in 10 Florida regions. Our goal is to ensure that more children are reading at grade level by the end of third grade.” who are unable to move forward with their education due to poor test scores. Locally, United Way of Broward County and its Women’s Leadership Council have teamed up with the Children’s Movement of Florida, Carol and Barney Barnett, the Children’s Services Council of Broward County, and Broward County Public Schools to create the program. “We so strongly believe that the future of our state rests in the hands and minds of our youngest that we
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
have personally contributed to the launching of “ReadingPals” -- an early literacy initiative in 10 Florida regions. Our goal is to ensure that more children are reading at grade level by the end of third grade,” said Carol Barnett, Chairman and CEO Publix Super Markets Charities, Inc. The ReadingPals program will begin during the first week of October and Pompano Beach Elementary School and Endeavour Primary Learning Center Elementary School will serve as the pilot schools. United Way of Broward County’s Women’s Leadership Council is playing a crucial role in recruiting volunteers from within their group as well as the entire community. “The hour our volunteers will be giving each week will have an effect that will last a lifetime,” said Kathleen Cannon, President/CEO of United Way of Broward County. “And as an organization, we are honored to be part of such an important movement to help the children in our state improve their reading skills and ultimately graduate from high school.” For information about volunteering, visit www.unitedwaybroward.org/ readingpals. For more information on ReadingPals, please contact Lola Jordan at (954) 462-4850 ext. 143 or ljordan@unitedwaybroward.org. LP
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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people happenings
“The Last Egret” Program It’s no secret that many local governments are under severe budget pressures these days. Whenever a business or individual who has the public’s interest at heart can step in and help out, it can be a win-win for everyone. Last year, Parkland resident Ali Waldman spearheaded a public-private partnership with the Broward School District that gives fourth graders in public or charter school an opportunity to learn about local history and conservation, through a program called The Adventures of Charlie Pierce: The Last Egret. The curriculum is based on a book by the same name, authored by local attorney and historian Harvey E. Oyer, III. It follows the real life adventures of Oyer’s ancestors, who were among the first non-Native people to permanently settle in South Florida in the late 1800s. The Last Egret focuses on Charlie Pierce and his teenage pals as they travel deep into the Florida Everglades to hunt plume birds for their beautiful valuable feathers. The feathers were used to adorn women’s hats during a global fashion craze in the late 19th century. During their five-week trip through the most remote parts of South Florida, each teen comes to realiz realize that the killing of so s many birds is wro wrong, regardless of how much money the might make they do doing so. The school board loved the story and t message so much that it adopted The Last Egret into the fourth curricu grade curriculum. But there ’t enough h money iin th wasn’t the b budget to buy the books. So, Waldman and Oyer teamed up to bring in corporate partners. “Alligator” Ron Bergeron, a wellknown conservationist and partner in Sun Bergeron waste company, the Batchelor Foundation and Wells Fargo, purchased 22,000 copies of the book and donated them to the school system. Waldman and fellow Parkland resident Belinda Keiser also chipped in. This is the first full school year in which teachers
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ALI WALDMAN
will have access to the material. Parkland’s Heron Heights Elementary was one of the first schools in the county to utilize the program at the end of the last school year. “I’ve never seen kids get this excited about topics like history and the “The Last Egret is a fun environment,” said Celia Marino, reading coach for Heron Heights. and engaging story set “The Last Egret is a fun and in their own backyard engaging story set in their own and they are relating backyard and they are relating to it. It’s having a very to it. It’s having a very positive positive impact.” impact.” “Our students and teachers love the book, which also happens to meet dozens of Sunshine State teaching standards,” said Broward School Board member Robin Bartleman. “As a parent, I’m proud that the school system adopted this program into the curriculum.” Waldman said the program wouldn’t have been possible if it weren’t for the community’s support. “It goes to show you that public-private partnerships can work for a great purpose,” said Waldman. “And in my opinion, there’s no better purpose than making sure our kids get the best education possible.” LP
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people happenings
Fighting For Children Howard Talenfeld has made his career as a zealous advocate for Florida’s at-risk children and adults. The name partner with Fort Lauderdale law firm Colodny, Fass, Talenfeld, Karlinsky, Abate & Webb, Talenfeld protects their rights by litigating for those harmed by others, as well as pushing for institutional change in Florida’s foster care, juvenile delinquency and mental health systems. Yet, one of his proudest accomplishments remains the founding in 2002 of Florida’s Children First, the state’s leading non-profit child advocacy organization. Celebrating its 10th anniversary, FCF’s board recently elected Talenfeld to his sixth term as its president. He also helped found Florida Youth SHINE, which supports former foster kids who have “aged-out” of the state system – and who help lobby lawmakers to better fund and assist abused, neglected and foster kids. Talenfeld himself has lobbied state leaders, whether to increase funding to train Among his many cases, volunteer attorneys and guardians ad Talenfeld recently litem working with abused and neglected negotiated a $3 million children, or to pay for mandatory settlement for a young legal representation of children in Broward County boy dependency court. His hundreds of hours spent volunteering each year have who suffered severe earned Talenfeld the Pro Bono Lawyer brain injury when of the Year Award for the 17th Judicial county workers failed Circuit in Broward County, the Florida to act on warnings of Bar’s President’s Award of Merit the Bar’s parental abuse. highest honor and the Russell Carlisle Award for his relentless child advocacy work on behalf of Legal Aid of Broward County. Not surprisingly, Talenfeld is a tenacious attorney for his at-risk clients. In a 2000 case stemming from foster-care abuse, he won a class-action settlement that almost tripled the funding for child welfare services in the county. The win also helped get passed a state law requiring local school boards to transport foster children to the same school when they move to a new home. Talenfeld assisted in the writing of Florida’s Foster Children Bill of Rights, Florida’s pilot project on representation of foster children
howard talenfeld
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
HOWARD TALENFELD
in Dependency Court, and Florida’s breakthrough interagency education bill for foster children. Talenfeld has sued state agencies and private care providers that have harmed – and in some instances, killed – children and adults under their care. His arguments have led to state reform and improvements of its practices and policies regarding care for the state’s most vulnerable children and disabled adults. Among his many cases, Talenfeld recently negotiated a $3 million settlement for a young Broward County boy who suffered severe brain injury when county workers failed to act on warnings of parental abuse. He successfully employed federal civil rights statutes that helped penetrate Florida’s sovereign immunity policy and enable clients to receive awards above the state’s $300,000 statutory limit. As a respected expert who’s interviewed frequently by CNN, Prime Time Live and 20/20, Talenfeld recently was featured in Florida Super Lawyer Magazine. One of his most heart wrenching damage cases continues to be followed closely in the New York Times. A Pittsburgh native, Talenfeld studied business at the University of Miami, and in 1979 graduated from its School of Law. He began his career as a litigator in commercial and personal injury law. The sibling of a mentally disabled younger sister, Bess’s influence on him helped guide Talenfeld to his chosen area of law.
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people happenings
A Remarkable Man With An Inspired Vision “As you all know, my condition and subsequent surgeries have left me a significantly checkered memory, which is why I am determined to limp my way across this country and meet with you all again in an effort to rebuild some of these memories and relationships that are so important to me,” David Menasche wrote on his Facebook Page by way of explaining his new “Vision Quest.” You see, for the past 15 years, David has been a teacher at Coral Reef Senior High… and a beloved one at that. Six years ago his life changed dramatically. “I was diagnosed with brain cancer… and after three surgeries and 30-rounds of radiation and chemotherapy, there hasn’t been any marked improvements,” he said. In fact, having lost most of his mobility on his left side and most of his vision, he had to give up teaching. David m might have heard the success maxim that “… a bend in the road isn’t th the end of the road,” or his years of positive thinking and inspir inspiring teaching kicked in… beca because he’s set a new and chal challenging goal… to see the Paci Pacific Ocean! And he’s not just going to buy a ticket and fly out to th the west coast… not David M Menasche… he plans to set o out on a road trip, staying w with former students all aacross American… sleeping on their couches. He leaves November 2nd. “I decided that since I’m going to have a lot of ti time on my h hands and I’m not going to be able to go to school to meet my students and former students, then I should set out on the road and go see them,” he said. Since “… putting a request for couches” on his Facebook page, he’s already had many offers and he’s planning his trip accordingly. “I’ve never been to California. I grew up in South Florida and the Atlantic Ocean was always there for me. But there’s this other one on the other side of
david menasche i i
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
DAVID MENASCHE
the country that’s beckoning for me, and I just can’t refuse its calling anymore. I would really like to see it. It seems like the kind of thing a person should see while they still can,” he said, referring to both his cancer and the slow loss of his vision. According to Kara Trucchio, a former student who was interviewed on NBC 6 South Florida, “... he inspired us to be the people we are today. He is the reason I became a school “I decided that since I’m counselor. He gave us that drive, that inspiration… and it was going to have a lot of contagious!” time on my hands and And if all of this wasn’t enough, I’m not going to be able David plans on documenting his to go to school to meet trip to inspire his students even my students and former though he’s no longer teaching. He’s currently committed to students, then I should hiring a professional filmmaker set out on the road and to document the journey and go see them.” raising money to finance the documentary. “I sincerely appreciate your continuing support for this project and I am hoping that we will all be in an internationally released documentary film together. We are not quite there yet, but we are not done yet either,” he recently posted on Facebook. If you’d like to follow this remarkable individual’s Vision Quest… and/or contribute to his documentary film project, go to www.facebook.com/ DavidMenaschesVisionQuest. LP
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
WEATHER EXPOSED Satellite, Doppler Radar, the Barometer, Humidity, Precipitation... Forecasting the tropical south Florida weather is complicated. Meteorologists carefully review the variety of tools available to forecast the weather before each report however, the current conditions and the atmosphere can change quickly. There will always be some degree of error. Our highly educated local meteorologists help clarify why the power of Mother Nature makes weather exciting!
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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“I believe I am blessed to have a good life and I feel it is my duty to help those less fortunate to the best of my ability. This is my day in day out mantra.”
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SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
jeff berardelli BY RANDI AILEEN PRESS
Fascinated with the Science of Weather!- Weekend Meteorologist, CBS4 What peaked your interest in choosing to become a meteorologist? I have wanted to be a meteorologist since the age of three! Always was fascinated with the science of weather and wanted to “teach” to spread my passion. It occurred to me in my very early years (maybe age six) that the best way to teach weather would be to become a TV meteorologist. What would have been your other career path if meteorology didn’t work out? Unemployed. Describe what the day in the life of a meteorologist looks like. Well that depends on what the weather is. If it’s sunny then our day is pretty standard. We arrive at work, review weather maps, draw weather graphics and present the forecast on the air. How has technology enhanced your ability to perform your job better over the last five to 10 years? Computer models have definitely become better. The forecasts are more accurate. We have instant access to just about everything the moment it occurs. Social media allows us to not only be more accurate but faster. Our computers at CBS4 are the latest technology available so we can make graphics much faster, thus spending more time on making our forecasts. How do you keep your audience engaged now that there are so many online and weather applications at people’s fingertips? I was not a lover of technology but it meant getting immersed in it to an unimaginable degree so o that I could continue to engage age our viewers. I decided in 2007 007 to develop a new kind of internet technology called interactive radar. I named the software and company ZoomRadar. You will hear CBS4 promote this often on air. We use that technology
on our website here e in Miami and it is currently being used by over 100 media sites nationwide. e. It allows users to zoom in and out of the map and view where here thunderstorms and nd tornado warnings are. e. This was the first of its kind. Now every media site in the country has this type of technology. The link is: www. C b s m i a m i . co m / zoom-radar or www. zoomradar.com. Does your audience ce ever give you a hard rd time when the weather ather report is inaccurate? e? Weather is a variable obviously but people don’t always understand that. People will often ask you the same question several times until they get the response they are looking for. What was the strangest weather occurrence you can remember? I witnessed a huge waterspout in Tampa Bay. It was as picturesque and as large as you could imagine. Can you share some really interesting weather facts inter tha that people may not know? There are more iinteresting weather facts than you can imagine at: http://zoomradar.com/ homepage/?page_id=401 C Can you share some of the ways you use your celebrity status to share celeb your pa passions. I am very active in two major causes at the moment. I’m on the board of The Children’s Cancer Caring Center (CCCC). We provide free cancer treatment for children of families here
in south Forida who have limited resources or no insurance. I organize events to raise money and awareness. After I awar had volunteered for a year fo there t I met my girl friend m through the charity. She had cancer from 3-8 yrs old. The CCCC o saved her life. sa She is 27 years Sh old and healthy living iin Margate. So thanks to volunteering with the CCCC CC I met the woman of my dreams. dre The Tunnel to Towers Run is also close to my heart. September 8th will be the second annual run here in downtown Fort Lauderdale. I became involved here because I was involved with starting the original Tunnel to Towers Run in New York City after 9/11. Most of the money these days goes to support our wounded veterans. We are working with Gary Sinise to build special custom homes for amputees all across the country. Next year we will build a home for a local hero right here in Florida. His name is Corporal Michael Nicholoson, a triple amputee. What would people be surprised to know about you? I used to be a commercial fisherman. What’s a perfect weather day look like for you? Two feet of snow falling on the slopes or flat calm seas in the Gulfstream would be my perfect weather day. What’s your personal/professional mantra if you are willing to share it? I believe I am blessed to have a good life and I feel it is my duty to help those less fortunate to the best of my ability. This is my day in day out mantra.
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PHOTO BY DOWNTOWN PHOTO/FORT LAUDERDALE
“It absolutely stinks when the forecast is a bust. No one feels worse than the meteorologist with his or her face on that forecast. I always say: “we’re only as good as our tools.” It’s not a perfect science and we do the best we can with the information that we have.”
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shiri spear BY RANDI AILEEN PRESS
“Mother Nature is a Force That Will Never Be Conquered!” -Meteorologist, NBC6 What peaked your interest in choosing to become a meteorologist? Funny thing, I actually remember thinking a lesson about clouds in middle school was the most boring thing I’d ever sat through! Everything changed in high school when I read “Silent Spring” by Rachel Carson. I knew I was destined to explore Environmental Sciences. She was such a strong and passionate woman. What would have been your other career path if meteorology didn’t work out? My undergraduate degree is in Secondary Mathematics Education. I love children and enjoyed the classroom. The other career I daydreamed about was becoming a volcanologist. I took some geology classes, but it simply didn’t seem practical. Describe what the day in the life of a meteorologist looks like. There are two shifts: early morning and late night. For example, the morning meteorologist is awake by 2 a.m. and at work between 3 a.m. and 4 a.m. We forecast using a mix of the latest computer models, radar and satellite data, and surface maps. We build the graphics you see on air. We write a forecast for the station website, twitter and facebook. Hair and makeup must also be complete before going on air at 5 a.m. After the morning newscast, we do several short weathers throughout the Today Show. Finally, we present the weather during our 11 a.m. newscast. How does technology enhance your ability to perform your job? There will always be some degree of error because there will always be missing data in the model runs. Why? Because it is impossible to input or even compile information from every inch of the earth’s surface at every layer. So we have to compare the model runs with what we know about current conditions and the way the atmosphere flows. Radar is often time our most valuable tool. It
gives us access to location and rate of rainfall. It also gives us insight into movement of rain (velocity) that can identify rotation and potential tornado development. ment. At NBC 6 South Florida we have ve our own Doppler radar that gives ves us this information minutes es earlier. Does your audience ever give you a hard time when the weather report is inaccurate? Of course! It absolutely stinks when the forecast is a bust. No one feels worse than han the meteorologist with his or her face on that forecast. I always ways say, “we are only as good as our ur tools.” It’s not a perfect science and we do the best we can with the information that we have. When I was working in Massachusetts we forecasted eight inches of snow with one storm. I woke up that morning (I had slept at the station) to find a mere ½ inch of snow. That’s it! An extremely dry air mass caused all our snow to evaporate. Radar even showed snow all night, but it never made it to the surface. All the meteorologists in town were mortified that our forecasts were such a failure. I knew some guys that were depending on the cash from plowing to buy Christmas presents. I felt awful. I didn’t show my face in public for a week! What was the strangest weather occurrence you can remember? Large hail is always an event here in south Florida. About a month ago we had golf ball size hail in Coral Gables.That’s out of the norm. Can you share some really interesting weather facts that people may not know? Overnight lows don’t usually happen at midnight. I’ve met many people who believe it’s coldest in the middle of the night. The longer it’s
dark, the colder it gets. Overnight lows happen close to sunrise. Can you share some of the ways you use your celebrity ce sstatus to sshare your passions. School visits are always a blast! I love when teachers w request a visit re from our team. fro I’ve made an I’v effort to be involved with the Make-A-Wish foundation. E Everything they do is inspirational and literally life changing. I will help them out however I can in the future, whether it’s scooping ice cream to raise money or tape interviews. What would people be surprised to know about you? I’m married to my high school sweetheart. We first met in first grade, but we didn’t become friendly until late middle school. Classic cliché of book worm (me) and athlete falling in love. What’s a perfect weather day look like for you? A 50 degree morning, warming to the upper 70s or lower 80s is perfect with some sunshine, and I can take the kids to the beach. What’s your personal/professional mantra if you are willing to share it? PROFESSIONAL: Good things happen to good people. I’m always mindful of how my actions impact others. PERSONAL: Family first. When I’m 80 years old the most powerful memory of me will be the one I leave with my children and family.
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“It’s important day in and day out (bad weather or good) that I explain to the viewers the “why” behind what is happening.”
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david bernard BY RANDI AILEEN PRESS
Analyzing Makes Forecasting A Challenge! --CBS4 News’ Chief Meteorologist What peaked your interest in choosing to become a meteorologist? There were two defining moments. The first was during a summer at Camp Longhorn in the Texas Hill Country. It was blistering hot and we had a late day, fast moving squall line move across the lake. The winds must have been close to 80 miles per hour. Some of the cabins actually floated on the lake and were torn from the piers. The second was my freshman year in high school. Hurricane Alicia, Category three, hit my hometown of Houston on the second day of school. It was the worst storm there since Carla in 1961. What would have been your other career path if meteorology didn’t work out? I think I might have been a therapist. I guess that’s my part-time job. I do like to listen to my friends! What I would like to be is a professional singer. No chance of that EVER happening! Describe what the day in the life of a meteorologist looks like. That’s the exciting part of my job. Every day is different and every weather situation that comes along is never quite the same. Sure there are days that seem the same but you can always find some detail to look at and analyze that makes forecasting a challenge. How has technology enhanced your ability to perform your job better over the last five to 10 years? ears? When I started my broadcasting sting career in 1992, the Internet et was embryonic. Television weather graphics were slowly becoming more sophisticated. I remember in 1993 my station received the first graphics system based on Windows! That was a watershed. As the e Internet came onto the scene ene throughout the 1990’s, it expanded panded exponentially the amount of data available to forecasters and it increased the speed at which that data was delivered. These two factors changed our business, like many others, forever and for the better.
How do you keep ep your audience engaged now that there are so many online and weather applications at people’s ople’s fingertips? Everyone knows you ou can just open yourr phone or tablet and get a quick look at the forecast or glance at the radar. I’ll be honest, on most days when the weather is uneventful, that’s what people do.. However, I recognize ze that when things turn urn for the worse, we still want human contact whether ether on the web or the tube so to speak. Therefore, it’s important ant day in and day out (bad weather or good) that I explain to the viewers the “why” behind what is happening. I am able to share what the best actions for them to take if it’s a life or property threatening situation. This is the type of detailed information people are looking for when they need it most. In the past, the summers would have sunny days until mid-afternoon when there was a brief rain shower. Now it seems that there’s more rain in the a.m. and also late afternoon. Has there been a shift in the weather patterns? weathe It’s funny. I hear this in one form or another a often in South Florida! There are always changes in T tthe weather patterns. Some summers are more wet than others. We can have a lot of extremes with rainfall here and go from very dry to very wet in a short amount of time. w Our rainfall pattern during rainy Ou season is pretty random. In the seas broad se sense, our rainiest time is late May and June. July is sometimes a bit drier and then as the hurricane season gears up, the rain picks up August through October until the dry season begins again.
What was the strangest weather occ occurrence you can reme remember? This happened years year ago when I was wa in Amarillo, Texas. Te A lot of o strange we at h e r happens in the Plains! The first time I saw it rain mud was there. m Huge amounts H of dust get draw drawn into strong thunderstorm updrafts thunde and it mixes m with the raindrops ccreating mud drops! Talk about a dirty d windshield! What charities do you use your celebrity status to support in South Florida? I have been really fortunate to be involved with the Mental Health Association of Southeast Florida (formerly MHA of Broward County). The people are phenomenal and they offer innumerable services to people in need in our community. Two of my favorite programs they offer are the 9Muses Art Center that provides an artistic outlet for those recovering from a mental illness. Listening to Children is a mentoring program in our schools. Children meet with screened, trained, professionally supported Listener volunteers for thirty minutes weekly to enhance self-esteem and improve communication. What would people be surprised to know about you? My most recent trips took me to Colombia and California where I drove the entire Pacific Coast Highway for the first time. I also enjoy swimming laps as well as yoga. I love champagne, prefer white wine over red, and like dark beers the best. I like country western music a lot. What’s a perfect weather day look like for you? A sunny, low humidity 80 degree day in March at the pool!
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I think people would be surprised that I wear sneakers while at work. I’ll wear a nice dress or a suit with a skirt and I’ll rock my running shoes. It looks very strange in person, but the viewers at home don’t see my feet so I am able to get away with it. 46
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
lissette gonzalez BY RANDI AILEEN PRESS
“In Awe of the Power of Mother Nature!”-Meteorologist, CBS4 Morning and Noon News What peaked your interest in choosing to become a meteorologist? Since I’ve always been very studious and a bit of a geek, I was very focused and really enjoyed learning about how the atmosphere works. Growing up in South Florida, I’ve always been in awe of the power of Mother Nature. I will never forget when Hurricane Andrew devastated South Florida. I was with my family in Southwest Miami-Dade; the power went out, we were holding up a mattress in the hallway and a flashlight, listening to Meteorologist Bryan Norcross in the dark as the storm moved across our neighborhood. The winds were howling like a freight train, the house was shaking and it was one of the most terrifying experiences of my life. Bryan helped to guide us through the storm. He is certainly a role model. When I think of Andrew and all the tropical storms and hurricanes that I’ve experienced and survived, I feel a huge sense of responsibility now as a meteorologist in my hometown. There’s a personal connection here, not only to my family and friends, but to the entire community that I grew up in. We are all dedicated to preparing, informing and protecting south Florida. What would have e been your other career path if meteorology didn’t dn’t work out? If meteorologyy didn’t work out, I may have continued to pursue a career as a television host of a motivational show like “Oprah”…I am a huge fan of Oprah and I would love to inspire and d move viewers like Oprah prah has throughout her career. I also think it would be fun to host a show like Entertainment Tonight or Live with Kelly. And then I’ve always said it would be nice to record an album of Jazz standards and timeless classics like the singer Michael Buble, but my album would be the female version in English and Spanish.
e day in the life Describe what the of a meteorologistt looks like. It’s not as glamorous rous as it looks. Working the early morning shift involves ves a lot of sacrifice and nd discipline. I wake e up around 3 a.m. because I need to be at the station by 4 a.m. in order to prepare my forecast and produce my own weather graphics. I don’t have a weather producer, so it is myy responsibility to do the research and analyze all the weather data when I get into the station to compile my forecast. I figure out what the “weather weather story” of the day is and then I create a show with weather graphics that will help me tell my story. What was the strangest weather occurrence you can remember? Back in January of 2010 it felt very strange for me m to be talking about reports of snow in South Florida during my weathercast. Everyone was so excited Eve about the reports of the ab “white stuff” in Miami. “w On January 9, 2010 O the National Weather Service announced several reports of snow flurries in Western W portions of Miami-Dade and Broward counties. I will Bro admit it was very cool to admi talk about ab the snow during my weath weathercast because it is so rare that it has only happened once before back on January 19, 1977 when Miami received its first recorded snowfall. It only consisted of extremely light flurries, but this Blizzard of 1977 is one of only two times that it’s ever snowed in our Magic city.
What would people be surprised to know about you? I think people would be su surprised that I wear sneakers we while w at work. I’I’ll wear a nice dress or a suit d with a skirt and I’ll rock my running shoes. It looks vvery strange in person, but the p viewers at home vie don’t see my feet don’ so I am able to get away with wi it. I am on my feet for many hours standing in front of the green screen and it certainly makes it easier for me to run from the Weather Wall to the Storm Center when it gets busy during the hurricane season and the rainy season.
What’s a perfect weather day look like for you? A perfect weather day would include plenty of sunshine, low humidity, a nice beach breeze, highs in the mid to upper 70s. But the weather geek in me also loves when it rains. It is always amazing to see the skies open up and all the ingredients come together in the atmosphere to produce that “liquid sunshine.” What’s your personal/professional mantra if you are willing to share it? While I was studying at the University of Miami, one of my professors shared this quote with me: “Luck is what happens when preparation meets opportunity,” –Seneca. I always strive for excellence in whatever I do. It has been a wonderful journey so far, but I have many more goals and I know the best is yet to come. I want to continue to learn, grow and evolve as a meteorologist and a broadcast journalist.
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22 SEPTEMBER
RiTz caRLTon foRT LauDERDaLE 6:30PM
18TH ANNUAL
TASTE
OF SOUTH FLORIDA A TASTY FUNDRAISER AT THE RITZ CARLTON BY KEVIN LANE
I
f you like great food… exceptional wine… shopping via a silent and live auction with such incredible items as a 12-day Celebrity Cruise in the Mediterranean - and the opportunity to support the ground-breaking work of the Cystic Fibrosis Foundation, then the 2012 Taste of South Florida is just the ticket! This year’s black-tie food and wine event takes places at the tre-chic Ritz-Carlton, Fort Lauderdale on Saturday, September 22nd. Scheduled to begin at 6:30 p.m. the evening will begin with a reception featuring several tasting stations and then on to a five course sitdown dinner, each prepared by some of South Florida’s finest chefs. And to make sure there’s energy to spare… Pure Energy Entertainment will be on hand with their Emcee/DJ for dancing and two Pure Energy dancers. Some of those live and silent auctions include dinnerpackages from the area’s best restaurants and fabulous hotel
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and spa packages for him and her. American Airlines has donated tickets for the auction which will be paired with vacation destinations including a seven night stay at Elite Island Resorts in the Caribbean and a one week stay in a five-bedroom suite at Aspen’s Snowmass Club. Exclusive Resorts is offering a five-night stay. MATT SH ORE AN D ALEXA As anyone who has NDRA (A LEX) MO RES ever worked on a nonprofit fundraiser knows, there’s a lot of time, energy and events… sometimes passion that goes into making it is because they have a close an event successful. You can friend or family member ask Casey and Matt Shore and that has been touched by Alexandra (Alex) Mores. This is the disease… sometimes it’s the 4th year that Casey and Matt ‘payback’ for someone helping are with the event, having been you on your project and they in Co-Chairs for the last three turn ask you to help with theirs. years and are now Honorary With Casey and Matt, one Chairs. Alex was Co-Chair last of the reasons they have been year and is now Chairwoman. so committed is because their There’s also lots of reasons two children, Matthew 11 and that people get involved in Brittany 13, are healthy, active at health-related charitable their school, Westglades Middle
SEPTEMBER 2012 | Lifestylemagazinegroup.com
to the event, Brittany raised $1,000. She made sandwiches for the homeless and decorated cookies. Matthew went along and found plenty to do as well. As for Alex, this is her third year working with ‘Taste.’ “My initial introduction to the CF charity began at the public accounting firm I previously worked for, where we were encouraged to become involved in this charitable organization,” she explained. Along the way a client of hers and former colleague had a child born with CF. This gave Alex a much deeper insight to the disease and a greater desire to support CF. She and her husband Walt began supporting CF through contributions. “In large part, we CHEF JASON COPERINE were motivated by our good fortunate of having 4 healthy children at home Jordan, 17; Jake, 15; Ben, 11 and Caleb 9.” School and are straight A students! “We “About 4 years chose CF because our kids are healthy. If ago Walt and I we can make even a small difference in attended the Taste someone’s life, it is all worth it,” says Matt. of South Florida Another reason that Matt got involved and had a really was because when the economy took great time. I let a decided downturn, particularly in the Matt know that building and real estate sectors, the Taste I was interested becoming of South Florida lost almost all of their in more involved sponsorships! “When real estate and building was in the charity booming, there was plenty of sponsorship if they needed dollars… but when the bottom fell out, we assistance. The lost most of the sponsors. As President of first year I served DELANEY Steven Douglas Associates, an Executive as a committee Search and consulting business, Matt member and the knew leaders in all walks of life. So, 2nd year, I was Casey focused on lining up the silent and co-chair. My primary responsibility has live auction items and Matt focused on been securing underwriting,” Alex noted. finding new sources of underwriting. Alexandra is the Managing Partner at Many of the top executives he reached Advisory, an accounting and business out to had their jobs as a result of Matt’s consulting firm in Fort Lauderdale. efforts. In other cases, he leveraged long She was recognized as one of the Top standing relationships with some of his 50 Entrepreneurs in South Florida, as business colleagues at other professional awarded by Business Leader Magazine. service firms. When “In the 1950’s, few he asked them to children with cystic “Our friendly and knowledgeable step up and lend fibrosis lived to staff works tirelessly towards the attend elementary a financial helping CFF goal and is always school,” said Jody hand, they didn’t ready to help the friends, families Kotler with the need any coaxing! CF Foundation. Matt’s company and volunteers associated with “Today, advances was recently listed cystic fibrosis.” in research and in Inc.’s 500/5000 list of the fastest growing companies in medical treatments have further enhanced the country. He is currently Vice Chair and and extended life for children and adults Chairman Elect of the Board of Directors with CF. Many people with the disease of the United Way/Broward. can now expect to live into their forties Matt and Casey’s charitable activities and beyond.” have rubbed off on their children. Bonnee Binker knows first hand Last year, Brittany helped out with what life is like for a child with CF. “My Andy Cagnetta’s LifeNet For Families granddaughter, Delaney, will be two-years Foundation by serving as a ‘Junior Chef’ at old next week,” Binker said. “When she their popular Andy’s Pasta Dinner. Prior was just 15 days old, she was diagnosed
with CF, as all children in the state of Florida are tested for the disease at birth.” Delaney is doing well, her proud grandmother says, because of the work of the Cystic Fibrosis Foundation. But life isn’t all that easy. “Delaney has already taken 9,000 pills in her life and has one to three hours of respiratory and chest physical therapies a day! She takes two different vitamins and rounds of antibiotics as needed,” Bonnee added. She admits it is hard on the families of CF children. With the constant care needed, Bonnee’s daughter-in-law could not go back to work, so now it’s a one-income family. On top of that, it’s reported that many families have ‘guilt issues,’ in that they sometimes feel responsible as 10 million American’s carry the defective gene. Bonnee is Chairperson of the South Florida Great Strides Committee as well as the Miami’s Night for the Cure. “Thanks to the CF Foundation, we are adding tomorrow’s everyday to Delaney’s life! And they will not be stopping until CF stands for Cure Found!” Bonnee exclaimed! “Our friendly and knowledgeable staff works tirelessly towards the CFF goal and is always ready to help the friends, families and volunteers associated with cystic fibrosis,” said Christina Landshut, Executive Director of the CFF South Florida office. Committee members helping to plan the event are Matthew DiGregorio, Elisa Hernandez, Michelle Homoky, Paula Morabito, Angie Valdes, Melanie Giorno and Carmen Garcia. Presenting sponsors on the event are American Airlines, Panache- A Classic Party Rentals Company, Lifestyle Magazine Group, The Ritz-Carlton, Fort Lauderdale. Gold Sponsors are Celebrity Cruises, Equity One, Ernst & Young, Greenberg Traurig, Oswald, SEACOR Holdings, Price Waterhouse Coopers and table sponsor Mercer and Steven Douglas Associates. Other sponsors include Advisory Financial Group, Leo Goodwin Foundation, Oceanus Insurance, Hospital Physicians Partners and Ryder Systems. Call Jody Kotler at (954) 739-5006 or e-mail at jkotler@cff.org or visit www. cff.org.
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biz style happenings
DuPree Team Gains Membership In “The Thousand” Elite Real Estate Ranking BY KEVIN LANE
I’m reminded of what Elmer G. Leterman said… He was a multibillion dollar sales genius and author of numerous books on selling… “I sold $58 million of insurance in one year during the depression… I didn’t know there was a depression!” Elmer gained world fame by insuring Betty Grable’s legs for a million dollars. With an amazing $48 million in sales, The DuPree Team doesn’t seem to know the country is experiencing an economic downturn! In recognition of their outstanding sales record, the husband and wife team of Neil and Marta DuPree of the Keyes Company, Coral Springs office, gained membership in “The Thousand,” a national ranking award that honors the top 1000 residential agents, measured by REAL Trends in partnership with The Wall Street Journal. This year they were ranked 247. It is the second year in a row that they ranked in the Top 250. Neil and Marta were recognized in two categories - Transaction sides (in each real estate transaction, there are two sides that can be represented by a real estate agent: a buyer’s and a seller’s.); and Agent team - Sales
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Volume and Agent team - Transaction sides. “With more than 1 million real estate agents nationwide, becoming a member of The Wall Street Journal/REAL Trends Top 1000 is an incredible accomplishment and this ranking is our way of paying tribute to America’s top real estate agents like Marta and Neil,” said Steve Murray, editor of REAL Trends.
“With more than 1 million real estate agents nationwide, becoming a member of The Wall Street Journal/REAL Trends Top 1000 is an incredible accomplishment and this ranking is our way of paying tribute to America’s top real estate agents like Marta and Neil,” “The DuPree Team ranks in an elite group of individual agents and teams from markets throughout the nation and should be quite proud of their sales successes,” said Marti Gallardo, Vice President of Vertical Markets for The Wall Street Journal.
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Marta is the Broker/Vice President of the Keyes Company Realtors and has been a licensed REALTOR® in Florida since 1979. She is a graduate of Florida State University. Neil joined the Keyes Company in 1996 after retiring from 20 years as owneroperator of DuPree Homes, builders of high-end custom homes in Broward and Palm Beach counties. The couple have two grown children and enjoy boating and family gatherings. They have homes in northwest Broward and Hillsboro Beach. The DuPree Team is made up of 10 Realtors® (including Marta and Neil DuPree) and five staff members. They are the No. 1 producer for Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume is more than $800 million. The Thousand awards program was developed jointly by The Wall Street Journal and REAL Trends, a leading source of analysis and information for the residential real estate brokerage industry. The Thousand honors America’s finest real estate agents and their companies and is compiled and analyzed by REAL Trends. LP
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biz style happenings
TekPartners:
Putting Parkland On The National Map BY JOANNA MAZEWSKI
FOUNDERS VITO SCUTERO AND HARRIS KATZ TALK ABOUT BEING THE BEST OF THE BEST, COMMUNITY, AND HIRING TRENDS WITH ONE OF PARKLAND’S MOST SOUGHT-AFTER COMPANIES: TEKPARTNERS. Vision. People. Service. In a digital age in which social sons, Harris Jr. (10), Christopher (8), and Ryan (7). Vito media networking and email interviews are beginning relocated to Coral Springs in 2000 from Winter Park, FL, to become the norm, TekPartners, an IT talent staffing while Harris actually went to J.P. Taravella High School company, still believes that it’s “people hiring people” that and grew up in Coral Springs. “It is a great personal gets the job done more efficiently and with better results. achievement to call Parkland/Coral Springs the home of And that is why the Parkland business strives to put both our company’s corporate headquarters,” Vito says. And while many locals might have felt the pinch in the customer and candidate first while remaining deeply rooted in the heart of Parkland’s community, and serving the rising rate of unemployment over the past few years, as one of the leading recruitment agencies in the nation TekPartners does see potential for professionals in the IT field to experience continued growth. As companies have for the past 20 years. For CEOs Vito Scutero and Harris Katz, working in been loosening their grips in the hiring of technology your backyard is perhaps the biggest perk to having employees, professionals with IT skills continue to be in TekPartners so close to home and getting to know those demand across the country with hiring increases for the who live next to you in the community. Vito explains, “The third straight year. “We’re seeing strong hiring across the board for many Parkland/Coral Springs area is home to many successful business leaders and we want them to know our story IT skill areas. The areas that are in the highest demand and that we are not only their business partner but also are: Programming and Application Development; Project Management & Business Analysis; Help Desk/Technical their neighbor.” Vito and his wife Dana reside in Coral Springs with Support; Network Engineering; Business Intelligence; their two daughters, Aubrie (6) and Addison (3). Harris Data Center & Cloud Computing; Web 2.0; Information and his wife Carinda reside in Parkland with their three Security; and Telecommunications,” Vito says.
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Although there may be some concerns about the organizations in and around South Florida including Take resiliency of the U.S. economy over the next year, Stock in Children, Youth Automotive Training Center, Jim the three year trend for hiring plans indicates that IT Moran Foundation, Office Depot Foundation, ITWomen hiring budgets are expanding. Vito adds: “We strongly Scholarship Fund, CFC International, Wounded Warrior Project, Heron Heights Elementary encourage students to consider School, and Mary Help of Christians a college major that will lead Catholic School as well as many to a career in the Information “We would like to keep striving others. Technology field. Technology will forward to offer Parkland our As far as the future for always be changing and advancing, services through our corporate TekPartners in the community, which will provide for a strong citizenship and financial they defi nitely want to step up to demand for professionals with IT sponsorships. We would also like the next level. Their future hopes skills.” to set up an ‘Open House’ to our includes partnering with the city With TekPartners having 10 community so that we can let to help continually develop and consecutive years of revenue our neighbors know we are there enhance their technology platform, growth, there’s also the for them as a resource when such as their web site and to have responsibility to the community they need career consultation or their company’s Job Opportunities that comes with the success. “Our recruiting services.” present on the site. Vito explains: corporate citizenship program “We would like to keep striving focuses on three major areas of need – Education, Technology, and Healthcare. Winston forward to offer Parkland our services through our Churchill once said: ‘We make a living by what we get; corporate citizenship and financial sponsorships. we make a life by what we give.’ We are people helping We would also like to set up an ‘Open House’ to our people even outside the office. We fully believe in community so that we can let our neighbors know we transferring our business success into the community are there for them as a resource when they need career through corporate philanthropy and the individual consultation or recruiting services.” Simply put, TekPartners will always be people helping contributions provided by our terrific employees,” Vito says. The company is heavily involved in many people. LP
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SEPTEMBER SEP SE S EP E PTEM TE T EM EMBER ER 2012 20 2 01 12 2 | LIFESTYLEMAGAZINEGROUP.COM LIF LI FES FE ES E ST ST TY YLE EMA MA M AG GA GAZ AZIINE AZ NE EG GRO GR ROU RO UP. UP P.C P. COM CO OM O M
Lifestyle Advice from the Experts
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lifestyle advice
SOCIAL MEDIA AND TRADITIONAL MEDIA: LEVERAGING THE BEST OF BOTH JULIE TALENFELD
Boardroom Communications
1 3LQH ,VODQG 5RDG Suite 320 Plantation, FL 33322 www.BoardroomPR.com Growing your company through social media involves more than sticking Facebook and Twitter logos onto a print ad. It also means more than uploading your latest press release or advertisement to your Facebook page. The s e c re t to success is to use what hat traditional and social al media do best so that at they reinforce each h other. That way, you get the maximum return on your investment from both. Many companiess understand how traditional itional media work: You get interviewed on TV or quoted in the newspaper. You place advertisements in a magazine like this. But how do you become famous on the Internet? Go viral on YouTube? Get a half-million friends on Facebook? The odds of those things happening are slim. Youâ&#x20AC;&#x2122;re more likely to find
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success by building on what makes your company the best. Letâ&#x20AC;&#x2122;s say you own a spa that offers a facial treatment thatâ&#x20AC;&#x2122;s just unbelievable. You can make people aware of it in a news article or ad. But traditional media cannot show just how wonderful the facial feels. An online video can give potential clients a much better idea of the treatment and show the inside of your spa. The videos can go â&#x20AC;&#x153;behind the scenesâ&#x20AC;? show how your employees apply the facial and provide testimonials from highly satisďŹ ed customers. You can place the videos on all sorts of social media. Did you know there is a YouTube vid video on facials that has more than 1.1 million v views? Think a about what co could happen if your videos we were marketed t h rro u g h your Face Facebook account, press releases and ads? When traditional and social media are in sync, good things happen. Old Spice introduced its body wash for men with clever TV ads featuring the muscular Isaiah Mustafa. The company also conducted a social media campaign. In the three months after the campaign reached maximum exposure, sales were up 55 percent from
SEPTEMBER 2012 | LIFESTYLEMAGAZINEGROUP.COM
the previous year. Sales peaked at 107 percent in the last month of the social media campaign. Did Mustafaâ&#x20AC;&#x2122;s soft voice, his YouTube video with 42 million views, and Old Spiceâ&#x20AC;&#x2122;s 2 million likes on Facebook sell all that soap? Yes, but so did the coupons that Old Spice offered to get people to try the body wash. Traditional media â&#x20AC;&#x201C; couponing â&#x20AC;&#x201C; capitalized on the buzz created on social media to generate revenue. HERE ARE SOME WAYS YOU CAN BUILD YOUR BUSINESS: UĂ&#x160; Use traditional media such as TV, print and radio to build awareness and brand. And use social media to engage potential and existing customers to build loyalty. UĂ&#x160; Build a â&#x20AC;&#x153;call to actionâ&#x20AC;? into every message. The action could be as easy as â&#x20AC;&#x153;likeâ&#x20AC;? your Facebook page or as direct as buying your product or service. UĂ&#x160; Connect traditional and social media. Online messages should have the same look and feel as your print and TV messages. UĂ&#x160; Be proactive. Encourage people to try your business and tell their friends about it, whether itâ&#x20AC;&#x2122;s with a Facebook comment or your brochure.
lifestyle advice
THE ULTIMATE CELLULITE REVISION! â&#x20AC;&#x153;CELLULAZE LASERâ&#x20AC;? THE ONLY LONG TERM CELLULITE TREATMENT CLINICALLY PROVING OVER 3 YEARS WITH NO REOCCURANCE! We can FINALLY achieve dramatic results in ONE treatment with CELLULAZETM, a REVOLUTIONARY Brand New, High Tech, Laser Treatment! Shino Bay Cosmetic Dermatology, Plastic Surgery and Laser Institute is the FIRST in FLORIDA to offer the brand new FDA Cleared CELLULAZE TM, the worldâ&#x20AC;&#x2122;s first, Cellulite Laser Treatment for the Revision and Erasure of Cellulite and its dimpling! Cellulazeâ&#x201E;˘ is the only minimally invasive procedure for the treatment of cellulite, with clinically proven LONG LASTING RESULTS! Utilizing a proprietary side-firing laser, Cellulazeâ&#x201E;˘ internally melts the fat that causes bulging and releases the bands that attach to the skin and cause dimpling. With patients now over 3 YEARS post-op showing no reoccurrence of cellulite, Cellulazeâ&#x201E;˘ is now the standard of care for cellulite treatment. We have officially signed on a spectacular, Board CertiďŹ ed, Plastic Reconstructive Surgeon and are currently expanding and more than doubling our ofďŹ ce size on ground ďŹ&#x201A;oor Las Olas Boulevard. We are scheduling free cosmetic consults and booking CellulazeTM Laser Treatments at the current institute, so call now to schedule as we are booking up fast! The new SHINO BAY â&#x20AC;&#x153;Surgical Centerâ&#x20AC;? is offering a full line of Plastic and Reconstructive surgical services. The â&#x20AC;&#x153;Shino Bay Plastic Surgery & Laser Instituteâ&#x20AC;? is being built out and slated for a Grand Opening this Fall. We will be offering a FULL LINE of all the latest most high tech surgical procedures, including Laser Assisted Facelifts, Laser Assisted
Browlifts, Breast Augmentation, and Laser Assisted Tummy Tucks with new high tech Laser Scar Prevention that can be included on all surgeries and moreâ&#x20AC;?. Unlike other laser Lipo devices, this $250,000 top of the line revolutionary system can only be used by welltrained Dermatologic and Plastic Surgeons at this time. Proprietary laser technology enables the Plastic Surgeon to focus the laser beam in multiple directions, including across and upwards at the skin, literally melting the bands that pull down the skin causing dimpling and simultaneously melting the fat. Firing upwards at the skin, it tightens and is clinically proven to increase skin thickness by as much as 25%, and increasing collagenase by 29% which also can greatly improve and erase dimpling for the dramatically best results we have ever seen! This is the NEW ERA of Plastic Surgery where art and technology meet! EXPERIENCE THE FUTURE OF AGELESS TRANSFORMATIONS TODAY, ONLY AT SHINO BAY! Just one minimally invasive treatment of Cellulaze TM targets the sub dermal source of cellulite to increase skin thickness and elasticity, while helping regenerate collagen and connective tissue. It is used to: UĂ&#x160; Target pockets of fat UĂ&#x160; Release skin depressions UĂ&#x160; Improve skin elasticity UĂ&#x160; Increase skin thickness UĂ&#x160; Create smooth skin where bumps and dimples were before.
DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon Winner of the Prestigious, National Award: â&#x20AC;&#x153;Best Non Surgical Facial Enhancementâ&#x20AC;? Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110 )RUW /DXGHUGDOH )/ Â&#x2021; www.ShinoBayDerm.com CALL TODAY for our all in one, convenient, spectacular, Ground Floor, Las Olas Boulevard Location NOW, as we are booking up fast! To learn more go to www. shinobayderm.com and look up CellulazeTM, or Call now to set up your Complimentary Consultation at (954) 765-3005.
BEFORE
AFTER 1 TREATMENT
We were ďŹ rst in Florida (Las Olas OfďŹ ce) offering the revolutionary, minimally invasive Cellulazeâ&#x201E;˘ laser. The only treatment for cellulite showing over 3 years post-op, no reoccurrence!
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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lifestyle advice
LEARNING TO LEARN BEYOND TUTORING KATIA MORITZ, PH.D. ABPP Licensed Psychologist Board Certified in Cognitive and Behavioral Psychology www.nbiweston.com ZZZ DFDGHPLF RSWLRQV FRP 3KRQH Schoolwork had never come easily to 12-year-old Lynn. Trying to keep up academically meant days ďŹ lled with tutors, homework help, and hours of her parentsâ&#x20AC;&#x2122; time reviewing and preparing for tests. Lynnâ&#x20AC;&#x2122;s success was measured by whether or not she was able to â&#x20AC;&#x153;get byâ&#x20AC;? â&#x20AC;&#x201C; and even that required continuous support. School had, undeniably, become a major source of stress for Lynnâ&#x20AC;&#x2122;s entire family. Lynn and her family are not alone. Academic struggles are a stressful part of many familiesâ&#x20AC;&#x2122; lives. Even for students who need moderate amounts of support, being an independent student seems a far away dream. From the super-involved to the handsoff parent, the common goal is to help their children develop to their full potential â&#x20AC;&#x201C; whatever that may mean in each case. So why wasnâ&#x20AC;&#x2122;t Lynn able to reach her academic goals? For many children, help reviewing their work is all they need, but others require more â&#x20AC;&#x201C; they need to learn how to learn. Innate for some, but not to most of us, academic learning is a skill that can be taught, improved and eventually mastered. Learning the value of learning, and believe it or not â&#x20AC;&#x201C; studying,
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can be a game changer instead of a patch maker. Making lasting positive changes requires team effort. Begin at home with these simple tips: FOCUS ON EFFORT VERSUS GRADES. Create conďŹ dence in your child by shifting focus from grades to emphasizing effort. Inevitably, better grades are the result of better effort. Even though teachers control the grades, we can control how much effort we put forth. CLUE IN TO CONTEXT. Think of academics as just one aspect of the childâ&#x20AC;&#x2122;s personal development, and teach him/her to enjoy the rewards of learning in general. This can eventually lead to content mastery, followed by improvement in grades. RESIST THE SHORTCUTS. Successful schoolwork performance is strongly connected with executive functioning abilities (planning, organizing, prioritizing, etc.). Helping children to develop their ability to plan, organize, and prioritize (instead of relying on the typically easier solution of doing something for them), will ultimately help them to become more independent. YOUR CHILDâ&#x20AC;&#x2122;S NEEDS ARE UNIQUE. Students fail to thrive for many reasons. Learning differences are a common explanation, but a diagnosis such as ADHD, OCD, anxiety, Aspergerâ&#x20AC;&#x2122;s/ASD, LD, or dyslexia may be in play. Even life stressors such as parental divorce, illness and bullying can affect
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learning processes. LEARNING CAN BE FUN. Children spend countless hours attempting to master video game levels, learning complex lyrics from songs and memorizing dance moves. Can we use this same approach to their schoolwork? Specific Educational Interventions can help remediate many learning deďŹ cits. Helping Lynn to succeed required much more than content tutoring. It required a full understanding of the issues affecting her learning, the development of effective strategies to remediate her difďŹ culties, and teaching Lynn how to use her strengths to overcome her weaknesses. Today, Lynn sees herself as a very good and independent student, and school is a place where she learns and enjoys herself. Academic Options (AO) is a multidisciplinary team of educators, school and clinical psychologists, college counselors, and certiďŹ ed educational planners directed by Jill Rickel, M.S., CEP. Pre-school to college aged students â&#x20AC;&#x201C; from the highly gifted to those with learning, emotional or behavioral difficulties â&#x20AC;&#x201C; receive services including academic remediation, evidence-based study strategies program, independent college counseling, SAT/ACT and FCAT preparation. For more information: 954.843.9251 www.academic-options.com
lifestyle advice
AM I TOO OLD TO HAVE A BABY? In the past few decades childbearing timing has changed, with late pursue of pregnancy becoming an increasing phenomenon. Whether the reason is the availability of better contraceptive options, wider opportunities for further education and career advancement for women, a late marriage or remarriage, or difďŹ culty achieving pregnancy, more women are crossing the age of 35 or even 40 before thinking of getting pregnant. In fact 14 percent of all births in the United States were to women at 35 years or older. I would like to divide this common question in two areas of interest. FIRST: WILL BE I ABLE TO GET PREGNANT? As women enter their 30â&#x20AC;&#x2122;s, fertility starts to decline, fewer eggs will be available and those eggs remaining may not be as healthy as previously. By age 37 this decline usually accelerates. This in turn may bring a prolongation in the average time for achieving conception or the need for assisted reproductive techniques. Currently we recommend that all couples should be evalueted for infertility if after six months of pursuing pregnancy they are not successful. If problems appear, prompt treatment should be directed to enhance pregnancy chances. SECOND: WILL IT BE SAFE FOR ME AND MY BABY? Complications during pregnancy are more common after age 35 for several reasons
that I will mention below. UĂ&#x160; Medical and surgical illnesses, such as cancer; hypertension, diabetes, renal, autoimmune disease and obesity increase with advancing age. UĂ&#x160; Older women experience an increased rate of spontaneous a bo rtio n a nd ecto pic pregnancies (pregnancy located outside the uterus). UĂ&#x160; There is a steady increase in the risk of birth defects as a woman ages. UĂ&#x160; Older women are more likely to deliver a low birth weight baby, have a stillbirth, abnormal location of the placenta and increased likelihood of having premature labor and a cesarean section. However, the reality is that most healthy women from age 35 into their 40s have healthy pregnancies, and most women over 35 are in good health. Good prenatal care and healthy habits can help you reduce certain risks. Prenatal screening can accurately test for birth defects. The feared ery amniocentesis, although a very precise and safe option, has ew now some alternatives with new ve. technology that is ls less invasive. nd A combination of blood work and ow ultrasound on the mother is now ity able to predict the possibility re of some birth defects. More w recently, a revolutionary new test was developed to detectt free DNA of the fetus in the maternal blood to test for this same purpose. You canâ&#x20AC;&#x2122;t change your age but can take care of your overall health; to help reduce risks during pregnancy:
BENNY ESQUENAZI, M.D.
Board Certified Obstetrician and Gynecologist Advanced Female Care 1RUWK )ODPLQJR 5RDG 6XLWH 3HPEURNH 3LQHV )/ 3KRQH info@afemcare.com www.bennyesquenazimd.com UĂ&#x160; Eat healthy foods; gain a healthy amount of weight. UĂ&#x160; Exercise with your health care providerâ&#x20AC;&#x2122;s guidance. UĂ&#x160; Donâ&#x20AC;&#x2122;t drink alcohol, smoke or take illegal drugs. UĂ&#x160; Donâ&#x20AC;&#x2122;t take any medications or herbal supplements without ďŹ rst checking with your health care provider. UĂ&#x160; Get all medical conditions under control before you get pregnant, since it could make a real difference to your baby. If problems do arise, usually they can be successfully treated. For those of you planning for a new baby, we will be glad to see you in our ofďŹ ce for more information.
LIFESTYLEMAGAZINEGROUP.COM | SEPTEMBER 2012
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scene on site
Evelyn Ev n Pu P ya y & Sus ussa an Hutc utchin hin ng gss
Mayor Michae el & S Sttac ace a cey Udin Udin in ne
Chr hris Worrth t & Carl arlos os Gom Gom mez
Chris M Chr Mey yer e & Mich chae ch el Watts Watts Wa
Parkland Night Out Parkland residents were invited to celebrate “National Night Out” with the Broward Sheriff’s Office Parkland District on August 7, 2012 at the Parkland Commons. Carroly C roly ol n & Fo F rme merr Mayor Robert Mar Marks ks
Carrlii Ma Ma sh & Mayo Mar May r Michael Udine
Det. McCloskey & Det. Christie
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Jo oyce Sch oy Schur, ur, Joe Champag agne ag g & Nancy Orte enzo nz zo zo
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scene on site
Kim mbal b l Sttad ta ad dller err, r, Rand ndy y Nutt Nutt & Tasha Hirsc ch ch
Scott Sco tt & La aurri Dw wo orkin in with Jim Ji Norto Norto r n rt
Coral Springs Festival of the Flutes Festival of the Flutes held a meet and greet at the Melting Pot in Coral Springs to benefit the charities of the Lisa Boccard Breast Cancer Fund, Harvest Drive, and Kids of Love on August 8, 2012. Jon Jon onath tha an n Ch C n Chu ng g & Lisa Boccard
Ran ndy dy Nutt,, Randall Slapikas & Jim Norton
Pam Pa am m Rober Robe ber errts, s, Ed s, Ed Me erce rc ce er & Me Mery rryl yl Ka Katli tli liin
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Nancy Nan cy y Lef efkow e kowitz iitz tz & Deb eb e bbie i K ie Ke ess essl s ler ssl er
Kiiim Kim K m O’ O’N Nei eill ill ll & Jodi Jodi Sa Samso mson
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Billl B ll Lewi Lewi ewis s & Mi M ke e Sat Sa atz atz at
Melis Me iss s a Stei tte ein ei inberg, To odd Baker & Wh hittn ne ney ey e y Ma Mack Macka ckay cka
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Jiiill Hor J o w oro wit itz & Be it Betth h Ta Ta Tac ac che h
American Cancer Society As part of their annual Jail and Bail fundraiser, The American Cancer Society of Broward County hosted their “Up the River” Cruise on August 9th, 2012. We dy & Aja Wen We a Nix Niix N xon o
Nancy DeC De ell el e, & Bill illl Julian
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Jason Ta Tay aylor ay llo orr & D o Dav avid av dS Sin ing ge ger er er
Dav avid av d Sin Si g ge ger e , Rhod er da Sok okoloff, Carolyn Burns & S Stteve v Ei Einho nho ho orrn n
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AND
another thing... CUTTING THE GRASS. AND THE BS. BY BRUCE TURKEL
A comedian on late-night television did a funny bit about a guy who hoisted his lawn mower up to trim his shrubs. After the blade hit a hidden branch in the hedge and flipped over, the lawn mower chopped off one of his arms. That wasn’t the funny part. Once the one-armed homeowner recovered, he found a lawyer to sue the lawn mower manufacturer. Why? Because the box did not include a warning that the product should not be used as a hedge trimmer. Believe it or not, the homeowner won the suit. That wasn’t the funny part, either. The funny part was that the lawn mower did come with a warning not to pick it up and use it as a hedge trimmer. Where was the warning? It was the words “Lawn mower” printed on the side of the box. Last month I was at a conference in Indianapolis and went to grab breakfast. I lowered half a bagel into the toaster and looked for something to spread on it. Here’s what I found: The peanut butter label pointed out that the peanut butter had peanuts in it. Funny, I thought the word “peanut” made that pretty clear. And the cream cheese label said that it contained dairy. Really? I was pretty sure that both the words “cream” and “cheese” suggested that there would be some dairy involved. I have a friend whose son has a potentially fatal peanut allergy so I understand it’s critical to know when peanuts are present. And my daughter is a committed vegan, so I also understand the importance of knowing when there’s dairy in a dish. And finally, the lawn mower story reminds us all of legal liability. But c’mon, what’s more obvious than peanuts in peanut butter or dairy in cream cheese? In the effort to communicate clearly, we sometimes become masters of the obvious and tell people what they already know — that our law firm handles legal cases, our accounting company files taxes or our motivational speech is about motivation. And in the effort to communicate we sometimes tell people what they don’t care about at all — how many computers we own, how many locations we have or how many years we’ve been in business. But while we’re busy saying all this, what we don’t say is how what we do will make our prospects’ lives better. Why our law firm provides peace of mind. Why our accounting firm helps assure their family’s future. How our motivational speech will help our audiences achieve their goals. Now I already know what you’re thinking, “Sure Bruce,
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that’s great for everyone else but I’m — big sigh — different. You see, my business is unique…” Really? Your business is too special to narrow down? Then let’s talk about Volvo. Volvo is in a lot of businesses. They’re in transportation, manufacturing, research and development, metallurgy, engineering, upholstery, design, import/export, logistics, just to name a few. Plus, they operate retail stores for both new and used products, sales and service, and accessories. Volvo operates under the governmental regulations of the hundreds of countries, states, and municipalities they operate in. They work in multiple languages, with multiple consumers, multiple currencies, and in multiple industries. And don’t forget that they don’t just make consumer automobiles. Volvo also builds busses and trucks and provides engines and engineering for other companies. Yet, despite this incredible amount of complexity, they still describe themselves with one word: safety. Volvo knows they don’t have to sell transportation or even getting from point A to point B because that’s not what people are buying. Sure that’s what Volvo’s cars do. But there’s that pesky master of the obvious stuff again. Even though Volvo’s business is as complicated as it can be, they don’t sell what they do, they sell what they do for you. You’re a better parent, a better spouse, and a better human being because you buy and use Volvo’s products. By buying their cars, you’re telling the world that you care about the people you love and people you’ve never even met before. Pretty good messaging for a company that makes cars, eh? Cream cheese says “dairy.” Peanut butter says “peanuts.” Volvo says “safety.” And lawn mower says “cutting grass.” What does your brand say? LP
Bruce is a branding expert who makes his clients’ brand experiences more valuable. He’s worked with great organizations including Discovery Channel, Baptist Health, MetCare, and Miami. He’s spoken at MIT, Harvard, and hundreds of conferences. He’s been on NPR and CNN and featured in The New York Times and Fast Company Magazine. He has published three books on advertising including Building Brand Value.
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