BRUCE McAVANEY THE VOICE OF SPORT

long-time co-commentator Dennis Cometti in 2020.

And it is the latest in a series of major honours. He received a Medal of the Order of Australia (OAM) in 2002, the same year he was inducted into the Sport Australia Hall of Fame.

In 2019, it was the Melbourne Press Club’s Lifetime Achievement Award, and in 2022, he became just the second broadcaster inducted into the TV Week Logies Hall of Fame.

His is a burgeoning trophy cabinet.

“I’m not going to compare it and say this one’s better,” he said.

“All I will say is I’m going into the Hall of Fame for the most popular sport in Australia.

“And to think that with a very, very small list of media that are currently in there, it’s like a cricket team basically, and I feel like that adds more weight to it.”

While he is reluctant to share how he feels about each of the sports he has covered, his passion for calling football and what makes it so unique comes quickly.

“For a start, it’s a great game to call,” he said.

Fact File

Born: June 22, 1953

Media career: Started at Channel Seven in Adelaide in 1978; lead SANFL caller 1981-83; Network Ten 1983-89; Channel Seven 1989-2020, called more than 1000 AFL games, including 20 Grand Finals; Brownlow Medal host and network major host for all key AFL/industry events.

Awards/ achievements: AFL Life Member, Sport Australia Hall of Fame, Medal of the Order of Australia (OAM), Melbourne Press Club Lifetime Achievement Award, TV Week Logie Hall of Fame.

Bruce McAvaney’s voice was and still is the soundtrack for countless great Australian sporting moments.

Cathy Freeman’s 400 metres at the 2000 Sydney Olympics; countless Melbourne Cups, be they calling the race or the key moments before and after.

He was behind the mic for many Australian Open tennis finals as well. Golf, rugby, swimming and cricket … the list of big-time sport he has broadcast with distinction is endless.

But calling the footy? That is something else.

McAvaney’s swansong from AFL broadcasting was the 2020 Richmond-Geelong Grand Final, yet as he said, “Ninety per cent of the conversations I would have with people when they see me out and about is about football.

“Football has dominated my relationship with the punter so to speak.

“It’s been football-centric and you certainly are well aware of just what it means to so many Australians and how important it is.”

McAvaney is just the 11th inductee into the Australian Football Hall of Fame in the media category and the first since his

“It’s a magnificent game and I love it. I was brought up on it, so I understood the game.

“I played it at a reasonable level, so it was part and parcel of my life and I always felt at home.

“I didn’t feel like I was looking at something I didn't know.”

He also enjoyed calling as part of a team and was lavish in his praise of co-callers over the years such as Cometti, Brian Taylor, Sandy Roberts and Ian Robertson, and champions of the game such as Malcolm Blight, Leigh Matthews, Cameron Ling and Wayne Carey, who offered special comments, to name just a few.

Cometti and Carey were enormous figures in his AFL calling career.

McAvaney called more than 1000 AFL games in his time, including 20 Grand Finals.

When asked if there was one game he cherished above them all, he nominated the 2016 Western Bulldogs-Sydney Grand Final, the last game before Cometti retired.

“We had this connection and it was a fairytale finish,” he said.

“I felt like he went out in a blaze of glory and he was at his best.

“It felt so rich from the beginning of the day until the end.

“And when we walked out of the studio together, we knew it was a magnificent game of football.

“I think it was that day because of my relationship with Dennis and because I thought it was a great Grand Final. And I thought I called well and I thought he had just the right finale.”

As for Carey, he stands out among the countless champions he has broadcast.

“Well, I didn’t call Leigh Matthews, but it’s still a very big field, so I won’t go through them all,” he said.

“But Wayne could make a difference as much as anyone I’ve seen.”

McAvaney’s football broadcasting career very much followed the modern evolution of the sport.

He started calling SANFL games for Channel Seven in the late 1970s at grounds such Norwood Oval and Thebarton Oval, where the media facilities were rudimentary, to say the least.

When he started calling AFL games for Seven in 1990 – after several years with Channel Ten primarily on racing and Olympics duties – the commentary boxes at grounds such as Victoria Park and Moorabbin weren’t much better.

“They were just wonderful to be at because you felt how much those clubs meant to those people,” he said.

“It was quite raw as you’d imagine. There was an edge to it that you don’t get at the bigger grounds.”

Compared with those old grounds, the MCG, Marvel Stadium, Optus Stadium and Adelaide Oval of today are veritable spaceships.

Apart from better facilities, it was the growth of Friday night football and the use of statistics and data to enhance the broadcasts that were the big changes he saw in his time as a broadcaster.

It was Carey and his regular heroics for North Melbourne that helped elevate the prime-time games and, when Seven regained the AFL broadcasting rights in 2007 after a five-year absence, he said the broadcasts changed from pure sport to entertainment.

“When I started, we used to go and call a football match that would take two-and-a-half hours with maybe five minutes at the start and five minutes at the end,” he said.

“At half-time you’d go and have a pie. When I finished, it was a four-hour show.

“And then, the really sophisticated statistical help we got when we came back into it was so different to when we started.

“We (Seven) developed Friday night footy very strongly, but it did go to another level (when Channel Nine held the rights) and probably a harder edge when we got it back. It was newsier and it was a big show.”

Back living in Adelaide these days, McAvaney doesn’t see as much football as he would like.

He hosts Seven’s racing coverage most Saturdays, so it is Sundays on the couch when he becomes a fan.

McAvaney is humbled at his induction into the Australian Football Hall of Fame.

More so, as someone who was on the selection panel between 2012 and 2020, he understands the company he is joining and, perhaps more so, those who might still be waiting their turn.

“It’s pretty hard to get your head around it to feel like you belong,” he said.

“But it is an incredible recognition, one that I hope I enjoy for the rest of my life because I think it is the most popular and most important game in the country. It’s the national game.

“Can it get any better than to be a part of its Hall of Fame?

I don’t think so.”