AFTER BEFORE &

“It had everything,” Martin said.

“The build-up, the suspense right up to the fourth quarter, the scenes from the crowd, players stuck outside the ground. I’d never seen anything like it before.”

Friday night football has become a showcase for players and plenty make sure to have a haircut or some new body art just for the occasion.

It has also become a performance carrot, with the AFL making no apologies for reserving the prized timeslot for the better performing clubs.

Sponsors love Friday nights for the exposure it offers.

Across both Seven and Fox Footy, more than 500,000 viewers watch the games each week. Big games and finals can double that figure.

For home teams it can be a goldmine, especially against high-drawing Collingwood, Carlton or Richmond. Every corporate table is filled and the stands are packed.

Thursday night football is increasing in popularity and within two years there will be 15 games per season, but as Martin says, “There’s something sacred about Friday night football. We’re talking about a 40-year tradition.”

With the TV rights locked away until 2034, Seven plans to grow the product, although in a couple of years as part of the new agreement, Foxtel will have its own commentary and production team in place. Viewers will be spoilt for choice.

“Friday Night Footy has become almost ritualistic,” Martin said.

“For many, it signals the end of the working week, a time to sit down, relax and watch the footy on the telly.

“Friday nights have become appointment viewing regardless of if your team is playing. You’re coming for the show. It’s blockbuster and it’s entertaining.”

@hashbrowne