Retailer matters 11 by Sonder

Retailer Matters Because at Landmark Wholesale EVERY Retailer Matters

Summer BBQ’s Can Lift Store Sales Page 3 

Ice Cream Ice Cream Sales Show No Sign of Melting Page 4

Symbol Group Retailing Why Join a Symbol Group? Page 6

Focus on EPOS Technology How EPOS Can Help Improve Your Sales and Margin Page 12

Category Focus – Cider The Popularity of Cider Continues to Grow Page 16

The price is right New Core Range Best Sellers Price Listing for Summer 2011. Page 8

July - September 2011

Summer Opportunities Be prepared for whatever weather comes our way! In the past few years, the British summer has been a wash out for many in more ways than one. With hot weather spells few and far between, the Retail trade has never had a chance to fully benefit from a decent summer trade and has suffered as a result. However, with the economy still fragile, the British public are foregoing their holidays abroad in favour of staycations. Whilst this may be bad news for travel agents, it is certainly good news for British Retailers, who have the chance to boost sales with a proper British summer season. Come rain or shine, with more people holidaying at home, the local shop needs to be ready to make the most of these coming months so that a one-off top up visit to your store converts to a loyal and regular Customer.

In the summer months, there are a few Categories that are dependent on the weather and if the sun shines the demand for them could rocket. The key is to keep an eye on the weather forecast and anticipate warm, sunny weather by having a plan to take advantage of key product Categories. continued on p3

Ex cl fr usi om ve ly

Sizzling Sales

Issue

02 | Retailer Matters

Introduction

Stuart Johnson Retail Controller Landmark Wholesale

Welcome . . .

capitalise on extra sales throughout the summer months.

We have already seen glimpses of the fantastic summer we are promised this year, and hopefully you will be beginning to experience the effect that a spell of nice weather can have on your sales.

Don’t miss our regular guide to the important dates to look out for over the next few months. This summer sees major sporting events taking place, make sure you and your Customers are in the know with our guide. Whatever the weather that summer brings, Retailer Matters is your one-stop guide to prepare yourself ahead of what could be the most lucrative summer trade for recent years.

With more of the British public taking a staycation in the UK this year, increased summer trade could present a lot more opportunities for local Retailers. Use our guide to summer as a checklist as to how you can maximise sales come rain or shine during the summer season. We also have covered the key Categories that stand out in summer; Soft Drinks, Cider and Summer Alcohol, BBQ and Ice Cream. With help from leading Suppliers within the Industry, we look at these markets, what you should be stocking and how to make the most of your range to

Wishing you all the best for the trading period, Stuart Johnson.

For more information about Landmark Wholesale, their Members and Lifestyle Express please contact Head Office on: 01908 255300 www.landmarkwholesale.co.uk

Contents

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Introduction

Summer Opportunities BBQ’s & Chill Out with Cold Beer and Wine

Category Focus Ice Cream, Convenience Stores See Sales Increase by 2%

Why Join a Symbol Group Benefits Symbol Retailing Can Offer

6&7

Price List New Core Range Best Sellers Price Listing For Summer 2011.

8 – 11

Focus on EPOS Technology 7 out of 10 Retailers Can See The Benefit of EPOS Systems

12 & 13

Category Focus Cider Popularity Continues to Grow and Grow

16 & 17

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Retailer Matters | 03

Summer Opportunities...

continued from front cover

For example, ahead of a hot weather spell, ensure the Chilled offering is well-stocked, including Alcohol, Soft Drinks and Ice Cream. Also tap into other outdoor activities, such as BBQ’s and picnic equipment. If it’s going to be bad weather, then Shoppers are likely to keep it local and therefore it is important that Independent Stores are wellstocked in all the essentials. Through your local Landmark Wholesaler, Retailers can identify the ‘Best Sellers’ across each Category and therefore can ensure they have the Best Selling Core Range items in stock that shoppers will be wanting whatever the weather. Use our ‘Dates for the Diary’ guide in this issue, to plan promotions around key events and to anticipate where extra demand for products may be.

Sizzling Sales Through BBQs

Chill Out

One Category that could see an uplift this summer is BBQ. As well as Consumers choosing to holiday at home, staying in is the new going out and there has been an increase in the amount of entertaining at home. In the summertime, with longer evenings, the natural choice is to turn to the bbq.

Try to encourage Consumers to trade up by cross promoting BBQ items, for example a free pack of rolls with every combined purchase of sausages and burgers. Create some theatre around this occasion to offer some inspiration to Consumers, as well as remind them that you have this range in stock. Merchandise your BBQ offer together in one destination with clear signage to direct Customers. Communicate your offering to your Customers through leaflets, posters and promotional signage.

A cold beer on a summer’s day seems a simple request, however with the vast majority of Multiples not offering Chilled Beer and Wine, this is definitely an area where Independents can steal a march on their supermarket peers. Independents can really carve out a point of difference by offering a Chilled Beer and Wine guarantee. Promote that Chilled Beer and Wine is available, and make sure your chillers are always fully stocked.

Make sure you make the most of the BBQ opportunity.

Less than 10% of supermarkets have the capability to offer a Cold Beer solution, so this is a clear advantage that the Convenience Sector has over its competitors. Molson Coors’ My Cold Beer Club Category Initiative aims to help Convenience Stores to maximise shopper footfall by working with them to deliver excellent Cold Beer availability.

If you anticipate good weather ahead make sure you have the core basics for a bbq ready and waiting, including burgers, sausages, bread rolls, baps and ketchups, as well as the disposable BBQs, charcoal and firelighters, and just in case umbrellas!

continued on p4

04 | Retailer Matters

Ice Cream Ice Cream continues to grow in popularity thanks to new product launches It’s a baking hot afternoon and all you can think of is getting your hands on a delicious, cold, Ice Cream. And it’s right now that you want it. It’s not to the nearest large supermarket you head, but your local Convenience Store, for as purchases go, they don’t get more impulse than an icecream. This represents big opportunities for the Independent Retailer over the summer months, not only to increase sales but to get more Customers through the door.

Ice Cream Sales Show When it Comes to Ice No Sign of Melting Cream, Customers Despite an increase in the cost of Ice Cream Head to Their Local over the last year, volume sales have continued to grow and this is mainly down to the many Convenience Store new product launches to hit shelves. The price of sugar recently hit an all-time high and Ice Cream manufacturers not only had to take a hit but passed on some of the extra costs to Consumers. However, the Strategy appears to have paid off with Ice Cream sales continuing to show growth. Not only have there been many new Ice Cream products entering the market, the manufacturers have spent millions supporting them via high profile advertising campaigns.

For the Independent Retailer, individual Ice Cream sales present an opportunity to differentiate themselves from the Multiples by the very nature of it being an item that has to be eaten straight away. It’s much easier to pop into your local Convenience Store than negotiate a large supermarket in search of Ice Cream. Where some of the Multiples have seen the Category shrink last year, sales at Independents grew by 2% year on year. By investing in good freezer equipment and clear signage close to the point of purchase, Independent Retailers can capitalise on this lucrative market.

Market Leaders Premium Brands represent the largest Sector in the Ice Cream market, the biggest Brands being Häagen-Dazs and Ben & Jerry’s. Despite increased Retail prices, these products account for sales of above £200m, in an overall market worth just under £700m. Significantly for the Convenience Sector, sales of chocolate and fruit flavour sticks e.g. Magnum, Solero etc. grew by a staggering 15.7% in the last 12 months and filled cones such as Cornetto also performed strongly. Other growth areas included more niche, regional Brands such as Kelly’s of Cornwall which have taken on national appeal, and healthier product variants such as frozen yoghurt and WeightWatchers products.

❄

❄How Do I Sell More Ice Cream? The Brands are doing it for you – by spending millions on advertising, including TV campaigns, drives Customers into YOUR store

Invest in good frozen storage. A cabinet for individual Ice Creams at the front of store can pay for itself quicker than you think

Keep a close eye on long and short term weather forecasts and stock accordingly

Remember to cater for adults and children, particularly if located close to schools and parks

f ❄

Regular promotions over the summer months will lift sales particularly if bad weather hits

A clear position, preferably near point of purchase will maximise impulse sales

❄

Prominent exterior signage can be extremely effective in driving traffic through the door

❄

want to open more stock business? the right

fact

range

TheRetailer top 30Matters products | 05 deliver 50% of your sales.* So make sure you stock the best sellers.

top tips Avoid stocking any products that take longer than 12 weeks to sell out

Top 10 soft drinks

Avoid stocking any products that sell less than 3 a week. Slow selling lines ‘tie up your cash’ Stock the top 5 take home soft drinks

and think about good space and layout

fact fact

Slow sellers take up valuable space.

1 in 3 shoppers will not buy an alternative soft drink if their preferred brand is not available.**

top tips Give at least triple facing to the top 10 sellers

Give at least double facing to the next 20 best sellers

Applying these simple steps can unlock up to 8%† growth for your soft drinks. Look out for more information in your depot or call Customer Services on 08705 33 66 99 Sources: *Nielsen Independents Sales Value 52 weeks to 21.08.10. Immediate Consumption, Excluding Own Label.**HIM CTP 2009. †FCRS research 2009. Coca-Cola, Coke, Coke Zero and Diet Coke the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company. Dr Pepper is a registered trade mark of DP Beverages Limited.

06 | Retailer Matters

Why Join a Symbol Group? Independent Retailers are increasingly under pressure from a variety of sources. The Multiples are moving into Convenience Retailing in ever increasing numbers: Tesco Express, Sainsburyâ&#x20AC;&#x2122;s Local, M&S, Waitrose, SomerďŹ eld and Co-op, etc. They are opening smaller format stores in large numbers, often located in neighbourhoods where they compete directly with Independent Retailers. If you are Independent and stand still, you will suffer as Multiples and other Symbol operators up their game and take more and more of the Convenience spend. Retailers are also under pressure from changing legislation and local authority enforcement, the impending tobacco display ban and an increasing focus on under age sales are just two good examples. The continuing economic uncertainty means that selling prices are under pressure as Consumers increasingly look for better value when they shop.

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Retailer Matters | 07

Beneﬁts Symbol Retailing can offer So, now more than ever, the time is right for Independents to consider the beneﬁts that Symbol Retailing can offer, professional advice about store layout, stock ranges, equipment, promotion packages, legislation and store services to name but a few. A well laid-out, professionally merchandised store offering Customers all of the key lines and Brands supported by a regular promotional programme in a clean, modern, bright and friendly environment will be well placed to grow its share of local trade, compete with Multiples and secure its future.

“ Since joining

Lifestyle Express from Londis, Marshchapel Stores has seen significant increases in margin whilst seeing costs go down.”

Other beneﬁts include a professional, recognisable corporate look with fascia and graphics which will encourage Customers to step inside, deals on equipment and services, direct-to-store drop shipment deals, ﬁnance packages and EPOS deals.

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08 | Retailer Matters

Core Range Best Sellers Price List For Great Value Everyday, for you and your Customers, look out for Must Stock Own Brand from Landmark Wholesale.

Must Stock

Item Size RRSP Item Size RRSP Item Size RRSP Cereals Kellogg’s Special K Kellogg’s Bran Flakes Kellogg’s Fruit ’n Fibre Kellogg’s Variety Pack Kellogg’s Frosties Kellogg’s Rice Krispies Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Quaker Oat So Simple Original Alpen Weetabix Nestlé Shredded Wheat Nestlé Multi Cheerios Nestlé Shreddies

375g 500g 375g 8’s 500g 450g 375g 500g

2.69 2.19 2.09 2.29 2.39 2.09 2.09 2.19

375g 2.35 10’s 2.19 375g 1.99 24’s 2.59 16’s 2.29 375g 2.49 500g 2.65

Canned Veg/Meat/Fish Lifestyle Tuna Chunks in Brine 185g John West Tuna Steak in Brine No Drain 130g John West Tuna Steak in Oil No Drain 130g John West Tuna Light Lunch French 240g John West Tuna Light Lunch Mediterranean 240g John West Wild Pink Salmon 213g John West Wild Red Salmon 213g John West Sardines in Rich Tomato Sauce 120g John West Mackerel Fillets in Tomato Sauce 125g John West Anchovies 50g Glenryck Pilchards in Tomato Sauce 155g Fray Bentos Meatballs in Tomato Sauce 410g Princes Stewed Steak 410g Stagg Chilli Con Carne 410g Tyne Chicken Curry 400g Tyne Beef Curry 400g Tyne Irish Stew 400g Fray Bentos Chicken & Mushroom Pie 475g Fray Bentos Steak & Kidney Pie 475g Princes 6 Jumbo Hot Dogs 560g Princes 8 Hot Dogs 400g Princes Ham 200g Princes Corned Beef 340g Spam Chopped Pork & Ham 200g Princes Chicken & Stuffing Paste 75g Princes Corned Beef & Onion Paste 75g Princes Tuna & Mayonnaise Paste 75g Smash Original 88g Smash Original 176g Lifestyle Whole Carrots 300g Lifestyle Sliced Carrots 300g Lifestyle Processed Peas 300g Lifestyle Garden Peas 300g Lifestyle Mushy Peas 300g Batchelors Mushy Peas 300g Batchelors Bigga Marrowfat Peas 300g Lifestyle New Potatoes 545g Chesswood Button Mushrooms 200g Crosse & Blackwell Red Kidney Beans 420g Crosse & Blackwell Chick Peas 420g Green Giant Original Niblets Sweetcorn 198g Green Giant Naturally Sweet No Added Sugar Sweetcorn 340g Heinz Spaghetti Hoops 200g Heinz Spaghetti Hoops 400g Heinz Spaghetti 400g Heinz Spaghetti with Sausages 400g

Must Stock

0.95 1.75 1.75 2.15 2.15 2.24 2.98 0.89 1.19 1.20 0.65 1.19 3.49 1.99 1.19 1.19 1.19 2.55 2.55 1.59 1.29 1.39 2.69 1.85 0.82 0.82

Must Stock Must Stock Must Stock Must Stock Must Stock

Must Stock

0.82 0.82 1.35 0.53 0.49 0.35 0.53 0.39 0.49 0.45 0.89 1.09 0.66 0.85 0.69 0.90 0.45 0.60 0.60 1.07

Heinz Ravioli Heinz Spaghetti Bolognese Heinz Macaroni Cheese Heinz Character Spaghetti As Stocked Lifestyle Plum Tomatoes Lifestyle Chopped Tomatoes Lifestyle Baked Beans Lifestyle Value Baked Beans Branston Baked Beans Heinz Baked Beans Heinz Baked Beans Heinz Baked Beans with Sausages Crosse & Blackwell The Full Monty Crosse & Blackwell All Day Breakfast

410g 400g 400g 200g 400g 400g 420g 410g 420g 200g 415g

1.07 1.07 1.07

Must Stock Must Stock Must Stock Must Stock

0.45 0.49 0.49 0.49 0.35 0.65 0.53 0.69

415g

1.07

410g

1.39

415g

1.39

Chilled – Own Brand Lifestyle Pure Orange Juice 500ml Lifestyle UHT Whole Milk 1ltr Lifestyle UHT Semi Skimmed Milk 1ltr Lifestyle UHT Skimmed Milk 1ltr Lifestyle UHT Aerosol Cream 250ml Lifestyle UHT Double Cream 200ml Lifestyle UHT Single Cream 200ml Lifestyle Butter 250g Lifestyle Back Bacon Unsmoked Rindless 150g Lifestyle Mild Cheddar White/ Coloured 200g Lifestyle Mature Cheddar White/ Coloured 200g Lifestyle Value Mild Cheddar White/Coloured 180g Lifestyle Value Chicken Roll 140g Lifestyle Value Turkey Ham 140g Lifestyle Value Honey Roast Ham 140g Lifestyle Value Breaded Ham 140g

Must Stock Must Stock

0.89 0.99

Must Stock

0.99 0.89 1.49 0.99 0.69 1.39

Must Stock

1.19

Must Stock

1.65

Must Stock

1.89

Must Stock Must Stock Must Stock Must Stock Must Stock

1.00 1.00 1.00 1.00 1.00

Homebake Hartley’s Best Strawberry Jam 340g 1.49 Hartley’s Best Raspberry Seedless Jam 340g 1.49 Hartley’s Best Apricot Jam 340g 1.49 Robertson’s Golden Shred Marmalade 454g 1.79 Gale’s Pure Clear Honey 340g 2.69 Sunpat Peanut Butter Crunchy 227g 1.75 Marmite Yeast Extract 125g 1.55 Ambrosia Devon Custard Pot 150g 0.55 Hartley’s Strawberry Jelly 125g 0.45 Hartley’s Strawberry Jelly Block 135g 0.59 Ambrosia Devon Custard 425g 1.09 Ambrosia Creamed Rice 425g 0.95 McDougalls Self Raising Flour 1.5kg 1.59 McDougalls Plain Flour 1.5kg 1.59 Lifestyle Bicarbonate of Soda 100g Must Stock 0.59 Lifestyle Baking Powder 100g Must Stock 0.75 Nutella 400g 2.06 Del Monte Peach Slices in Syrup 227g 0.59 Del Monte Sliced Pineapple in Juice 220g 0.59 Del Monte Fruit Cocktail in Juice 415g 0.89 Carnation Evaporated Milk 410g 0.79 Angel Delight Strawberry 59g 0.79 Hot Beverages Coffee Mate Nesquik Strawberry Cadbury Drinking Chocolate Cadbury Hot Chocolate Horlicks Douwe Egberts Real Coffee Cafetieres Medium Nescafé Cappuccino Nescafé Cappuccino Unsweetened

200g 1.19 300g 1.79 250g 1.79 280g 2.09 300g 1.59 250g 10’s

3.14 2.75

10’s 2.75

Nescafé Gold Blend Nescafé Original Kenco Decaf Silver Spoon Granulated Sugar Tetley Decaf Tetley Teabags Tetley Teabags PG Tips PG Tips Lifestyle Teabags Lifestyle Teabags * Scottish Blend * Nambarrie

100g 100g 100g 1kg 80’s 40’s 80’s 40’s 80’s 40’s 80’s 80’s 80’s

Must Stock Must Stock

3.79 2.99 3.19 1.09 2.45 1.25 2.29 1.45 2.51 0.65 0.99 2.51 2.29

Sauces, Stuffing, Oil, Condiments and Snack Meals Colman’s English Mustard 100g 0.99 Colman’s Bramley Apple Sauce 250ml 1.29 Colman’s Classic Mint Sauce 250ml 1.29 Ocean Spray Cranberry Sauce 190g 1.09 Must Stock Lifestyle Beetroot 340g 0.85 Haywards Silverskin Onions 454g 1.69 Haywards Traditional Onions 454g 1.99 Branston Original Pickle 360g 1.39 Branston Small Chunk Pickle 360g 1.39 Oxo Cubes - Beef 12’s 1.39 Oxo Cubes - Chicken 12’s 1.39 Bisto Gravy Granules 170g 1.25 Paxo Sage & Onion Stuffing 85g 0.69 Lifestyle Salt 750g Must Stock 0.59 Heinz Salad Cream 460g 2.09 Heinz Salad Cream Light 460g 2.09 Hellmann’s Mayonnaise 400g 1.83 Hellmann’s Mayonnaise Light 400g 1.83 Heinz Tomato Ketchup 460g 1.75 HP Original Sauce 255g 1.05 HP Classic BBQ Sauce 465g 1.59 Branston Hot Chilli & Jalapeno Relish 380g 1.65 Blue Dragon Sweet Chilli Sauce 190ml 1.25 Tabasco Sauce 57g 2.15 Amoy Dark Soy Sauce 150ml 1.29 Lea & Perrins Worcestershire Sauce 150ml 1.25 Sarsons Malt Vinegar 250ml 0.85 Crisp ’n Dry 1ltr 1.99 Knorr Chicken Tonight Spanish Chicken 500g 2.01 Knorr Chicken Tonight Honey & Mustard 500g 2.01 Homepride Curry 500g 1.49 Homepride White Wine & Cream 500g 1.49 Homepride Pasta Bake Tomato & Herb 500g 1.59 Uncle Ben’s Medium Chilli Sauce 500g 1.85 Uncle Ben’s Original Sweet & Sour Sauce 500g 1.85 Loyd Grossman Thai Green Curry 350g 1.89 Sharwood’s Rogan Josh Sauce 420g 1.55 Sharwood’s Tikka Masala Sauce 420g 1.55 Sharwood’s Korma Sauce 420g 1.55 Sharwood’s Green Label Mango Chutney 227g 1.59 Loyd Grossman Tomato & Chilli 350g 1.79 Loyd Grossman Tomato & Basil 350g 1.79 Dolmio Original Bolognese Sauce 500g 1.99 Dolmio Bolognese Extra Onion & Garlic 500g 1.99 Dolmio Bolognese Extra Mushroom 500g 1.99 Dolmio Express Carbonara 150g 1.15 Batchelors Pasta ’n Sauce Chicken & Mushroom 122g 1.15 Lifestyle Spaghetti 500g Must Stock 0.65 Lifestyle Pasta Twists 500g Must Stock 0.65 Tilda Basmati Rice 500g 2.49 Batchelors Super Noodles BBQ Beef 100g 0.65

Retailer Matters | 09

Item Size RRSP Item Size RRSP Item Size RRSP Batchelors Super Noodles Chicken 100g 0.65 Pot Noodle Chicken & Mushroom 90g 1.10 Pot Noodle Curry 90g 1.10 Pot Noodle Beef & Tomato 90g 1.10 Batchelors Savoury Rice Golden 120g 0.85 Uncle Ben’s Express Long Grain Rice 250g 1.65 Uncle Ben’s Express Basmati Rice 250g 1.65 Old El Paso Fajitas Dinner Kit Kit 3.49

Soup Lifestyle Tomato Soup 400g Lifestyle Chicken Soup 400g Heinz Chicken Soup 400g Heinz Mushroom Soup 400g Heinz Oxtail Soup 400g Heinz Tomato Soup 400g Heinz Vegetable Soup 400g Heinz Lentil Soup 400g Heinz Minestrone Soup 400g Heinz Big Soup Chicken & Vegetable 400g Heinz Big Soup Beef & Vegetable 400g Batchelors Cup a Soup Chicken 5pk Batchelors Cup a Soup Minestrone 4pk Batchelors Cup a Soup Tomato 5pk Batchelors Cup a Soup Chicken & Vegetable 4pk * Heinz Chicken Noodle 400g * Heinz Scotch Broth 400g * Baxters Chicken Broth 415g * Baxters Scotch Broth 415g * Baxters Lentil & Bacon 415g * Baxters Minestrone 415g

Must Stock Must Stock

1.09 1.09 1.45 1.45 1.45 1.59 0.82 0.82 0.99 0.99 0.99 0.99

Baby Sudocrem 60g J&J Baby Shampoo 200ml J&J Baby Bath 200ml J&J Baby Lotion 200ml J&J Baby Powder 100g SMA Gold RTU 250ml SMA White RTU 250ml Heinz Mum’s Creamed Porridge 128g Heinz Mum’s Sweet Potato & Mince 128g Heinz Mum’s Cottage Pie 200g Heinz Cheesy Hoops Potato & Cauliflower 128g Heinz Baked Beans & Bacon 128g Heinz Rice Pudding 128g Heinz Egg Custard with Rice 128g Farley’s Original Rusks 150g Pampers Wipes 72’s Pampers Baby Dry Size 4 20’s Pampers Baby Dry Size 5 16’s Huggies Super Dry Size 3 18’s Huggies Super Dry Size 4 16’s Huggies Super Dry Size 5 14’s Feminine Hygiene Lil-Lets Super Tampax Regular Tampax Super Always Wrapped Liner Always Ultra Normal Always Ultra Normal + Wings Always Ultra Long + Wings Always Ultra Night + Wings Kotex Maxi Pad Normal Household & Laundry Lifestyle Cling film 300mm Lifestyle Kitchen Foil 300mm Lifestyle Heavy Duty Refuse Sacks Lifestyle Firelighters Vanish Oxi-Action Multi

2.32 1.19 1.19 1.49 1.00 0.56 0.56 0.52 0.52 0.75 0.52 0.52 0.52 0.52 1.29 2.49 3.49 3.49 3.49 3.49 3.49

10’s 20’s 20’s 20’s 16’s 14’s 12’s 10’s 16’s

10m 5m 10’s 14’s 500g

0.55 0.55 0.85 0.85 0.85 0.85 0.85 0.85 0.85

1.60 2.79 2.79 1.00 2.17 2.17 2.17 2.17 1.15

Must Stock Must Stock

0.49 0.65 1.00 0.85 4.31

Lifestyle Concentrated Fabric Conditioner Jasmine & Sandalwood 750ml Comfort Fabric Conditioner Original Blue 750ml Comfort Fabric Conditioner Pure 750ml Lenor Concentrated Spring Awakening 750ml Surf Small & Mighty Liquid Tropical 630ml Persil Small & Mighty Liquid Non Bio 630ml Ariel Liquitab Biological 12’s Persil Capsules Non Bio 10’s Lifestyle Auto Biological Washing Powder 780g Surf Tropical 800g Daz Auto Regular 680g Bold 2 in 1 Lavender & Camomile 800g Bold Tablets Blue/Crystal 16’s Ariel Biological 800g Persil Non Bio 850g Lifestyle Wash Up Liquid Original 500ml Fairy Wash Up Original 450ml Fairy Wash Up Lemon 450ml Fairy ADW Lemon 20’s Finish All in 1 14’s Flashguard Bathroom Spray 500ml Dettol Surface Trigger 500ml Mr Muscle Lemon Kitchen 500ml Mr Muscle Oven Cleaner 300ml Mr Sheen Original 300ml Lifestyle Thick Bleach 750ml Domestos Original Bleach 750ml Harpic Duraguard Limescale Remover 750ml Bloo Acticlean Original Twin Lifestyle Disinfectant 500ml Mr Muscle Window 500ml Cif Cream Lemon 500ml Flashguard All Purpose Liquid Lemon 500ml Flash Wipes Lemon 72’s Flashguard Spray with Bleach 500ml Febreze Airspray Cotton Fresh 300ml Shake ’n Vac Citrus Blossom 500g

Paper Lifestyle Softest Family Tissues 150’s Kleenex Balsam Pocket Tissues 9’s Kleenex Original Pocket Tissues 6’s Fiesta Kitchen Roll White 2 Roll Lifestyle Kitchen Roll White 2 Roll Kleenex Balsam Regular 90’s Kleenex for Men 100’s Lifestyle Softest Toilet Tissue White 4 Roll Lifestyle Softest Toilet Tissue White 2 Roll Andrex White 4 Roll Andrex White 2 Roll Andrex Quilts White 4 Roll Andrex Natural 4 Roll Pet Food Felix Pouch Chicken in Jelly Whiskas Pouch Tuna in Jelly Sheba Turkey & Chicken Pedigree Dentastix Pedigree Jumbone Felix Pouch Mixed Whiskas Pouch Fishermans Choice Cesar Turkey & Lamb Felix Chicken in Jelly Butcher’s Tripe Winalot Chicken in Jelly Whiskas Salmon in Jelly Whiskas Chicken in Jelly Pedigree Original Pedigree Original Go Cat Complete Duck, Rabbit & Chicken Go Cat Complete Tuna, Herring & Veg

Must Stock

0.99 2.47 2.47 1.69 3.47 4.41 3.69 3.97

Must Stock

1.25 2.83 2.97 3.29 2.99 3.49 3.52 0.79 1.00 1.00 3.99 3.79 1.49 2.79 2.24 2.49 1.07 0.85 1.17 1.46 1.15 0.75 1.99 2.34 1.00 1.00 1.49 2.69 1.15

Must Stock

1.25 0.40 0.29 1.39 1.19 1.99 2.29 1.79 0.99 2.69 1.49 2.69 2.69

100g 100g 100g 7’s 2’s 12 x 100g

0.36 0.39 0.60 2.03 1.85 3.99

12 x 100g 150g 400g 390g 400g 390g 390g 400g 1.2kg

4.21 0.85 0.68 0.64 0.63 0.73 0.73 0.64 1.79

375g

1.35

375g

1.35

Bakers Complete Beef & Veg 1.5kg Bakers Complete Chicken & Veg 1.5kg Thomas Cat Litter 8ltr

Toiletries Head & Shoulders Classic Clean Shampoo Pantene Shampoo Smooth & Sleek Silvikrin Hairspray Firm VO5 Mega Hold Gel Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Lynx Showergel Africa Sure APA Active for Men Lynx Bodyspray Africa Sure APA Cotton Fresh Dove Cream Bar Carex Handwash Original Imperial Leather Showergel Softly Softly Colgate Toothpaste UCP Colgate Toothbrush Twister Alcoholic RTD’s Smirnoff Ice WKD Irn Bru WKD Blue WKD Blue Smirnoff Ice Smirnoff & Cranberry Gordon’s Gin & Tonic Pimm’s & Lemonade Jack Daniels & Cola * Bacardi Breezer Orange * WKD Red * Southern Comfort Lemon & Lime Wine Asti Martini Barefoot Pinot Grigio Barefoot Merlot Black Tower Rivaner Blossom Hill Chardonnay Blossom Hill White Blossom Hill White Grenache Blossom Hill White Zinfandel Blossom Hill Red Campo Viejo Crianza Casillero Del Diablo Sauvignon Blanc Casillero Del Diablo Merlot Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls Rose Echo Falls White Echo Falls White Zinfandel Echo Falls Cabernet Sauvignon Echo Falls Merlot Freixenet Cordon Neg Gallo Cabernet Sauvignon Gallo Family Vineyards Sauvignon Blanc Gallo Family Vineyards White Zinfandel Gallo Summer Red Gallo White Grenache Hardys VR Chardonnay Hardys VR Rose Hardys VR Merlot Hardys VR Shiraz Isla Negra Cabernet Merlot Isla Negra Sauvignon Semillon Isla Negra Sparkling Jacob’s Creek Grenache Shiraz Jacob’s Creek Shiraz Cabernet Jacob’s Creek Chardonnay Jacob’s Creek Semillon Chardonnay Jacob’s Creek Shiraz Rose Jacob’s Creek Sparkling Rose Jacob’s Creek Sparkling White JP Chenet Cabernet Syrah

3.99 3.99 3.19

250ml

2.49

250ml 250ml 200ml

2.27 1.96 2.80

5’s 200ml 250ml 150ml 150ml 150ml 100g 250ml

1.79 2.49 2.54 2.61 3.25 2.61 0.59 1.63

250ml 100ml Single

1.00 1.00 1.00

70cl 70cl 70cl 4 x 275ml 4 x 275ml 250ml 250ml 250ml 330ml 70cl 70cl

3.59 3.39 3.39 5.89 4.59 1.99 1.99 1.89 2.49 3.69 3.39

250ml

2.25

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

7.81 6.39 6.39 5.09 6.42 5.49 6.42 6.42 5.49 8.22

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

7.99 7.99 6.19 6.19 5.39 5.39 6.19 6.19 6.19 9.19 6.49

75cl

6.49

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

6.49 6.49 6.49 6.99 6.99 6.99 6.99 8.99 8.99 9.99 7.20 7.20 7.20

75cl 75cl 75cl 75cl 75cl

7.20 7.20 9.79 9.79 5.89

10 | Retailer Matters

Item Size RRSP Item Size RRSP Item Size RRSP JP Colombard Chardonnay 75cl Kumala Cape Classics White 75cl Kumala Cape Classics Red 75cl Kumala Rose 75cl La Flamenca Crisp Dry White 75cl La Flamenca Delicious Rose 75cl La Flamenca Fruity Medium White 75cl La Flamenca Smooth Fruity Red 75cl Lindemans Bin 35 Rose 75cl Lindemans Bin 50 Shiraz 75cl Lindemans Bin 65 Chardonnay 75cl Moet & Chandon Brut 75cl Oyster Bay Sauvignon Blanc 75cl Stamp Semillon Chardonnay 75cl Stamp Shiraz Cabernet 75cl Stowells Chardonnay Grenache 75cl Stowells Chenin Blanc 75cl Stowells Pinot Grigio Italy 75cl Stowells Sauvignon Blanc 75cl Stowells Merlot 75cl Stowells Tempranillo 75cl The Narrows New Zealand Sauvignon Blanc 75cl Vintners Chardonnay Australian 75cl Vintners Chenin Blanc 75cl Vintners Pinot Grigio 75cl Vintners Semillon Chardonnay 75cl Vintners Chardonnay USA 75cl Vintners Fruity White USA 75cl Vintners White Zinfandel USA 75cl Vintners Cabernet Chile 75cl Vintners Sauvignon Blanc 75cl Vintners Shiraz 75cl Vintners Merlot USA 75cl Vintners Smooth Red 75cl Wolf Blass Yellow Label Shiraz 75cl Wolf Blass Yellow Label Cabernet Sauvignon 75cl Wolf Blass Yellow Label Chardonnay 75cl Wolf Blass Yellow Label Rose 75cl

Must Stock Must Stock

Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock Must Stock

5.89 4.99 4.99 4.99 3.99 3.99 3.99 3.99 7.69 7.69 7.69 33.79 9.99 7.29 7.29 6.79 6.79 6.79 6.79 6.79 6.79 5.99 5.29 4.89 5.65 5.15 4.89 4.65 4.89 4.89 4.89 5.29 4.89 4.65 9.49 9.49 9.49 9.49

Cider Magners Magners Pear Bulmers Bulmers Pear Jacques Fruit des Bois Jacques Orchard Fruits Magners Can Scrumpy Jack Can Strongbow Can Strongbow Can Strongbow Blackthorn Can Frosty Jack White Storm White Storm White Storm Can Eridge Vale Merrydown Medium Merrydown Dry

568ml 2.10 568ml 2.10 568ml 2.01 568ml 2.01 750ml 3.75 750ml 3.75 4pk 6.19 4pk 4.72 4pk 4.72 8pk 9.44 2ltr 3.58 4pk 4.39 2ltr 3.79 2ltr 2.69 Must Stock 1ltr 1.49 500ml Must Stock 0.89 Must Stock 2ltr 2.49 750ml Must Stock 2.79 750ml 2.79

Beer Becks Bottle Budweiser Bottle Budweiser Can Carling Pint Can Carling Can Carling Can Carlsberg Can Carlsberg Export Can Carlsberg Special Brew Can Cobra Coors Light Can Corona Bottle Foster’s Pint Can Foster’s Can Foster’s Can Grolsch Bottle Kronenbourg 1664 Can Peroni Bottle San Miguel Bottle Stella Artois Pint Can Stella Artois Can Stella Artois Can Stella Artois Bottle

6pk 6pk 6pk 4pk 4pk 8pk 8pk 8pk 4pk 660ml 4pk 4pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 4pk 8pk 6pk

5.99 6.49 6.99 4.99 3.99 7.99 7.49 7.95 7.56 2.49 4.99 4.69 4.62 3.95 7.18 3.60 4.91 5.56 4.15 6.39 5.29 8.50 5.25

Stella Artois 4% Can 4pk Tyskie Bottle 500ml Crabbies Ginger Beer 500ml Guinness Draught Can 4pk John Smith’s Extra Smooth Can 4pk Newcastle Brown Ale 550ml Old Speckled Hen 500ml Tennent’s Super Can 4pk * McEwan’s Export Can 4pk * Miller Genuine Draft Bottle 6pk * Tennent’s Can 4pk * Tennent’s Can 8pk * Tennent’s Special Ale Can 4pk

4.29 1.59 2.29 5.79 5.13 2.04 2.09 8.20 5.95 7.74 5.16 7.99 4.00

Spirits Glenfiddich Jack Daniels Jack Daniels Jameson Courvoisier Courvoisier Three Barrels Brandy Prince Consort Brandy Tia Maria Baileys Southern Comfort Famous Grouse Bells Whisky Bells Whisky Bells Whisky Russian Standard Smirnoff Smirnoff Smirnoff Gordon’s Gin Gordon’s Gin Prince Consort Whisky Prince Consort Whisky Captain Morgan Morgans Spiced Bacardi Bacardi Malibu Archers Sourz Apple Prince Consort Vodka Prince Consort Vodka Prince Consort Gin * Chivas Regal * Drambuie * Whyte & Mackay * Famous Grouse * Famous Grouse * Glens Vodka * Glens Vodka * OVD Rum * Martell VS

70cl 28.99 70cl 20.49 35cl 10.75 70cl 18.37 70cl 25.19 35cl 13.55 70cl 15.09 35cl 6.49 Must Stock 70cl 13.79 70cl 13.99 70cl 18.85 70cl 15.39 70cl 15.99 35cl 8.49 20cl 5.29 70cl 14.25 70cl 14.29 35cl 7.99 20cl 4.99 70cl 14.49 35cl 7.99 70cl 11.69 Must Stock 35cl 7.19 Must Stock 70cl 14.99 70cl 15.99 70cl 16.65 35cl 8.85 70cl 13.57 70cl 11.99 70cl 11.57 70cl 10.29 Must Stock 35cl 6.39 Must Stock 70cl 10.55 Must Stock 70cl 26.79 70cl 25.85 70cl 14.99 35cl 8.65 20cl 5.42 70cl 10.99 35cl 6.35 70cl 15.39 70cl 23.68

Soft Drinks – Chilled Red Bull Red Bull Red Bull Red Bull Sugar Free Boost Monster Energy Relentless Relentless Juiced Coca Cola Diet Coke Cherry Coke Coca Cola Diet Coke Dr Pepper Dr Pepper Fanta Orange Fanta Fruit Twist Sprite Oasis Citrus Punch Oasis Summer Fruits Powerade Ice Storm Capri Sun Orange Mountain Dew Pepsi Pepsi Max Diet Pepsi 7Up Free Tango Orange

473ml 2.19 355ml 1.89 250ml 1.35 250ml 1.35 500ml 0.89 500ml 1.59 500ml 1.59 500ml 1.59 500ml 1.09 500ml 1.09 500ml 1.09 330ml 0.65 330ml 0.65 500ml 1.09 330ml 0.65 500ml 1.09 500ml 1.09 500ml 1.09 500ml 1.09 500ml 1.09 500ml 1.15 330ml 0.99 500ml 1.15 500ml 1.05 600ml 1.05 600ml 1.05 600ml 1.05 600ml 0.85

Juicy Drench Orange & Passionfruit 440ml 0.99 Juicy Drench Cranberry & Raspberry 440ml 0.99 Fruit Shoot Apple & Blackcurrant No Added Sugar 300ml 0.69 Fruit Shoot Orange No Added Sugar 300ml 0.69 Lucozade Original 380ml 0.82 Lucozade Orange Crush 380ml 0.82 Lucozade Cherry 380ml 0.82 Lucozade Blackcurrant 380ml 0.82 Lucozade Sport Orange 500ml 1.06 Lucozade Sport Raspberry 500ml 1.06 Lucozade Sport Lite Orange 500ml 1.06 Lucozade Sport Lite Lemon & Lime 500ml 1.06 Ribena Blackcurrant 500ml 0.99 Ribena Strawberry 500ml 0.99 Ribena Blackcurrant RTD 288ml 0.61 Ribena Strawberry RTD 288ml 0.61 Irn Bru 500ml 1.03 Vimto 500ml 0.93 Lifestyle American Cola 500ml Must Stock 0.50 Must Stock LSV 250ml 0.35 LSV Sugar Free 250ml Must Stock 0.35 LSV Glucose Original 380ml Must Stock 0.39 LSV Glucose Orange 380ml Must Stock 0.39 Must Stock LSV Isotonic Orange 500ml 0.49 Must Stock LSV Isotonic Mixed Berry 500ml 0.49 Must Stock Lifestyle Orange Juice 200ml 0.32 Lifestyle Apple Juice 200ml Must Stock 0.32 Volvic Still 500ml 0.46 Volvic Sportscap 1ltr 0.91 Volvic Touch of Fruit Strawberry 500ml 0.84 Evian Still 500ml 0.52 Evian Action Cap 750ml 0.85 Buxton Still 500ml 0.50 * Irn Bru Diet 500ml 1.03 * Irn Bru 750ml 1.29 * Irn Bru Diet 750ml 1.29 * Irn Bru Wee 250ml 0.50 * Irn Bru 330ml 0.70 * Irn Bru Diet 330ml 0.70 * Highland Spring Still 500ml 0.52 * Highland Spring Still 750ml 0.87

Soft Drinks – Ambient Pepsi Max 2ltr Pepsi 2ltr Coca Cola 2ltr Diet Coke 2ltr Dr Pepper 2ltr Fanta Orange 2ltr Irn Bru 2ltr Schweppes Lemonade 2ltr Lucozade Original 1ltr Lucozade Orange Barley 1ltr Boost 1ltr LSV 1ltr Red Bull 4pk Robinsons Orange No Added Sugar 1ltr Robinsons Apple & Blackcurrant No Added Sugar 1ltr Ribena Original Blackcurrant 600ml Schweppes Tonic Water 1ltr Schweppes Slimline Tonic Water 1ltr Shloer White Grape 750ml 4pk J20 Orange & Passion Fruit Fruit Shoot Apple & Blackcurrant No Added Sugar 4pk Volvic Still 1.5ltr Highland Spring Sparkling 1.5ltr Rubicon Mango 1ltr Lifestyle Orange Juice 1ltr Lifestyle Apple Juice 1ltr Lifestyle Cranberry Juice 2ltr * Irn Bru Diet 2ltr * Red Kola 2ltr Tobacco Hamlet Hamlet Miniatures Classic Café Crème Blue Café Crème

Must Stock

1.89 1.89 2.09 2.09 1.99 1.99 1.54 1.55 1.99 1.99 1.19 0.89 4.29 1.25 1.25 2.03 1.45 1.45 2.35 3.69

Must Stock Must Stock Must Stock

1.69 0.92 0.99 1.39 0.85 0.85 0.85 1.54 1.49

5’s 4.36 10’s 4.10 5’s 4.38 10’s 4.25 10’s 4.25

Retailer Matters | 11

Item Size RRSP Item Size RRSP Item Size RRSP Golden Virginia Amber Leaf Drum Cutter’s Choice Old Holborn No3 RYO Lambert & Butler KS Lambert & Butler KS Mayfair KS Mayfair KS Mayfair Smooth KS Richmond KS Richmond KS Richmond SK Richmond SK Richmond SK Menthol Regal KS Benson & Hedges Gold Benson & Hedges Silver Slide Marlboro Gold KS Marlboro Gold KS Sterling KS Sterling SK JPS Blue KS Royals Red KS Silk Cut Purple No3 KS No3 KS No3 SK No3 SK

12.5g 3.77 12.5g 3.46 12.5g 3.50 12.5g 3.46 12.5g 3.73 12.5g Must Stock 3.09 20’s 6.43 10’s 3.30 20’s 6.09 10’s 3.11 20’s 6.09 20’s 6.10 10’s 3.13 20’s 6.16 10’s 3.16 20’s 6.16 20’s 6.97 20’s 6.95 20’s 6.42 20’s 6.97 10’s 3.56 20’s 5.59 20’s 5.63 20’s 5.59 20’s 5.93 20’s 6.95 Must Stock 20’s 5.49 Must Stock 10’s 2.79 Must Stock 20’s 5.54 Must Stock 10’s 2.81

Crisps & Snacks Pringles Sour Cream & Onion 165g Pringles Original 165g Pringles Salt & Vinegar 165g Pringles Texas BBQ 165g Sensations Thai Sweet Chilli Sharing Sensations Thai Sweet Chilli Std Doritos Tangy Cheese Sharing Doritos Tangy Cheese Std Doritos Chilli Heatwave Sharing Doritos Chilli Heatwave Std Doritos Cool Original Sharing Monster Munch Beef Sharing Monster Munch Beef Std Monster Munch Flamin Hot Std Wotsits Std Quavers 6pk Quavers Sharing Quavers Std Walkers Max Paprika Std Walkers Snaps Tomato Std Walkers Squares Salt & Vinegar Std Walkers Classic Variety 6pk Walkers Cheese & Onion Sharing Walkers Cheese & Onion Std Walkers Ready Salted Std Walkers Salt & Vinegar Std Walkers Prawn Cocktail Std McCoy’s Flamegrilled Steak Sharing McCoy’s Flamegrilled Steak Std McCoy’s Salt & Vinegar Std McCoy’s Cheddar & Onion Std Hula Hoops BBQ Sharing Hula Hoops BBQ Std Hula Hoops Original Std McVitie’s Mini Cheddars Sharing McVitie’s Mini Cheddars Std KP Salted Nuts 90g KP Dry Roasted Nuts 80g * Monster Munch Pickled Onion Std * Walkers Squares Cheese & Onion Std * Walkers Pickled Onion Std * Walkers Tomato Ketchup Std Sweet Snacks Kellogg’s Coco Pops Bar Single Kellogg’s Rice Krispies Squares Mallow Single Kellogg’s Rice Krispies Squares Totally Chocolatey Single Kellogg’s Special K Cereal Bar Single Kellogg’s Nutri-grain Strawberry Single Kellogg’s Elevenses Raisin Single Tracker Bar Chocolate Chip Single McVitie’s Medley Hobnob Single Alpen Strawberry & Yoghurt Bar Single

1.99 1.99 1.99 1.99 1.29 0.67 1.29 0.45 1.29 0.45 1.29 1.29 0.67 0.67 0.45 1.81 1.29 0.45 0.67 0.39 0.45 1.81 1.29 0.45 0.45 0.45 0.45 1.00 0.63 0.63 0.63 1.00 0.42 0.42 1.00 0.63 0.89 0.89 0.63 0.43 0.43 0.43

0.40 0.50 0.50 0.50 0.50 0.50 0.48 0.49 0.42

Go Ahead Yoghurt Break Strawberry KP Milk Chocolate Dips Oreo Snack Pack Cadbury Snack Shortcake McVitie’s Mini Cookies McVitie’s Galaxy Muffin McVitie’s Snickers Flapjack McVitie’s Hob Nob Milk Chocolate Flapjack

Single 0.49 Single 0.59 Single 0.49 Single 0.49 Single 0.62 Single 1.08 Single 0.93 Single

0.93

Biscuits McVitie’s Jaffa Cakes 150g 1.42 McVitie’s Milk Chocolate Digestives 300g 2.29 McVitie’s Plain Chocolate Digestives 300g 2.29 McVitie’s Caramels 300g 2.29 McVitie’s Milk Chocolate Hobnobs 300g 2.29 McVitie’s Digestive 300g 1.00 McVitie’s Rich Tea 300g 1.25 McVitie’s Hob Nobs 300g 1.25 Maryland Choc Chip Cookies 150g 0.99 Cadbury Crunchie 130g 1.39 Cadbury Milk Chocolate Fingers 150g 1.39 Jammie Dodgers 150g 0.99 Penguin Original 6pk 1.00 Kit Kat 6pk 1.00 Cheddars Original 150g 1.29 Jacob’s Cream Crackers 300g 1.19 * Tunnocks Caramel Wafer 4pk 0.70 Confectionery Milk Tray 400g 7.30 Cadbury Roses 400g 4.59 Cadbury Heroes 400g 4.59 Maltesers 120g 1.73 Ferrero Rocher T16 4.19 Galaxy 125g 1.39 CDM Caramel 140g 1.42 CDM Fruit & Nut 140g 1.42 CDM Wholenut 140g 1.42 CDM Dairy Milk 140g 1.42 Aero Milk Chocolate 110g 1.00 Aero Mint 110g 1.00 Galaxy Minstrels Pouch/ Large Bag 1.89 Galaxy Counters Pouch/ Large Bag 1.89 Maltesers Pouch/ Large Bag 1.89 Revels Pouch/ Large Bag 1.89 M&M’s Peanut Pouch/ Large Bag 1.89 Cadbury Giant Buttons Pouch/ Large Bag 2.03 Cadbury Caramel Nibbles Pouch/ Large Bag 2.03 Maynards Wine Gums Large Bag 1.52 Maynards Sports Mixture Large Bag 1.52 Maynards Midget Gems Large Bag 1.52 Bassetts Liquorice Allsorts Large Bag 1.52 Bassetts Jelly Babies Large Bag 1.52 Rowntrees Fruit Pastilles Large Bag 1.52 Rowntrees Pick & Mix Large Bag 1.52 Haribo Starmix Large Bag 1.12 Kinder Surprise Std 0.72 Kinder Snackbar Std 0.30 Kinder Bueno White Std 0.57 Kinder Bueno Std 0.60 Tic Tac Mint Std 0.50 Terrys Chocolate Orange Bar Std 0.52 Kit Kat Chunky Caramel Std 0.54 Kit Kat Chunky Std 0.54 Kit Kat 4 Finger Std 0.54 Kit Kat 4 Finger Dark Std 0.58 Yorkie Std 0.56 Aero Mint Std 0.58 Aero Milk Chocolate Std 0.58 Smarties Std 0.47 Nestlé Milky Bar Std 0.47 Rowntrees Fruit Pastilles Std 0.48 Rowntrees Fruit Gums Std 0.48 Polo Spearmint Std 0.47

Polo Std 0.47 Randoms Std 0.48 Toffee Crisp Std 0.55 Lion Bar Std 0.55 Munchies Std 0.70 Nestlé Milky Bar Buttons Std 0.47 Picnic Std 0.55 Starbar Std 0.57 Boost Std 0.54 Double Decker Std 0.54 Wispa Std 0.56 Wispa Duo 0.74 Twirl Std 0.59 Fry’s Turkish Delight Std 0.63 CDM Wholenut Std 0.57 CDM Fruit & Nut Std 0.57 CDM Dairy Milk Std 0.57 CDM Caramel Std 0.57 Crunchie Std 0.54 Flake Std 0.56 Cadbury Giant Buttons Std 0.56 Cadbury Caramel Nibbles Std 0.56 Cadbury Buttons Std 0.52 Cadbury Freddo Std 0.17 Cadbury Fudge Std 0.17 Maynards Wine Gums Std 0.47 Trebor Extra Strong Mints Std 0.47 Trebor Softmints Peppermint Std 0.47 Trebor Softmints Spearmint Std 0.47 Halls Soothers Blackcurrant Std 0.67 Halls Mentholyptus Extra Strong Std 0.67 Mars Duo 0.66 Snickers Duo 0.68 Twix Xtra 0.66 Mars Std 0.49 Snickers Std 0.49 Twix Std 0.49 Galaxy Ripple Std 0.52 Galaxy Std 0.57 Galaxy a Little Bit More 75g 0.82 Galaxy Caramel Std 0.57 Galaxy Bubbles Std 0.57 Bounty Std 0.52 Topic Std 0.57 Revels Std 0.54 M&M’s Peanut Std 0.54 Galaxy Minstrels Std 0.54 Maltesers Std 0.54 Maltesers Big Bag 0.74 Milkyway Stars Std 0.51 Skittles Std 0.41 Starburst Std 0.40 Lockets Honey & Lemon Std 0.54

Chewing Gum Extra Peppermint Extra Spearmint Extra Cool Breeze Airwaves Menthol Eucalyptus Airwaves Cherry Menthol Airwaves Greenmint Airwaves Blackmint Orbit Complete Spearmint Orbit Complete Peppermint Wrigley Spearmint Wrigley Doublemint Wrigley Juicy Fruit Extra Peppermint Handy Box Extra Spearmint Handy Box Extra Ice White Extra Ice Peppermint Extra Ice Spearmint Five Cobalt Peppermint Five Flood Wild Berry Five Pulse Tropical

10’s 10’s 10’s 10’s 10’s 10’s 10’s 14’s 14’s 10’s 10’s 10’s 25’s 25’s 10’s 10’s 10’s 12’s 12’s 12’s

0.38 0.38 0.38 0.41 0.41 0.41 0.41 0.67 0.67 0.36 0.36 0.36 0.92 0.92 0.46 0.36 0.36 0.99 0.99 0.99

* Scotland only

All RRSP’s listed are correct at the time of going to press, July 2011. We must stress that this is a recommended guide to pricing, and you must use this guide in conjunction with your knowledge of your store and your Customer base. E&OE.

12 | Retailer Matters

Focus on EPOS Technology Research has shown that seven out of ten small and medium-sized Retailers can see the benefit of EPOS systems, yet only 40% percent have actually adopted them. An EPOS system, when used correctly is a powerful business tool giving invaluable insight into what sells and what doesn’t and where the profit is made. It gives Retailers the ability to review pricing and evaluate the impact on sales and profit. You get savings through more accurate pricing, identification of shoplifting and more efficient stock control. A new EPOS system can quickly pay for itself, on average an EPOS store’s gross profit figure is 2 percentage points higher than a non EPOS store, products are always sold at the correct price and new

price increases can be applied immediately. By identifying slow and fast moving items and pricing them accordingly, you can cut the prices of slower moving items to suit prevailing trading conditions or, if an item is flying off the shelves, adding a few pence to the price may be a shrewd move. The key is to base your decisions on facts rather than guesswork. All the management information you need to run your business more profitably and efficiently is available at the touch of a button.

Dates for your Diary August 2011 School Summer Holidays Continue 29th Summer Bank Holiday Football 6th Football Season Starts 7th Community Shield – Man Utd vs Man City 10th England vs Holland 10th Euro Qualifier – N. Ireland vs Faroe Islands 13th Premiership Kicks Off Rugby Union (World Cup warm-ups) 6th 6th 13th 13th 20th 20th 20th 27th

England vs Wales Scotland vs Ireland France vs Ireland Wales vs England Ireland vs France Scotland vs Italy Wales vs Argentina Ireland vs England

Cricket 10th – 18th England vs India Tests 25th Ireland vs England – One Day 31st England vs India 20:20 Motor Racing 28th

Belgium Grand Prix

Tennis 29th

US Open

September 2011 1st Week September

Back to School

Football Euro 2012 Qualifying Matches 2nd Bulgaria vs England N. Ireland vs Serbia Wales vs Montenegro 6626.012 RYT Trade Comms A4 ASIAN TRADER AW.indd 1

06/06/2011 12:46

Retailer Matters | 13

EPOS can help manage your Supplier relationships. Through accurately monitoring your sales activities and stock movements you can take control of your purchasing by automatically generating orders for the products you really need. When it comes to promotions, EPOS makes life a lot easier. Promotion prices are easily changed in the system, multi-buys are easy to set up and when the promotion is finished prices can quickly be put back to normal. Reports will then enable you to evaluate sales and profit to gauge how successful the promotion has been. You can measure the results of changing opening hours; find out when you are busiest; and even see the impact of moving products around the store.

Use our quick guide to a selection of key calendar dates and upcoming sporting events to help maximise sales In-Store.

3rd Scotland vs Czech Republic 6th England vs Wales Estonia vs N. Ireland Scotland vs Lithuania Rugby Union 9th – 23rd

World Cup – New Zealand

Motor Racing 11th 25th

Italian Grand Prix Singapore Grand Prix

Cricket One Day Internationals 3rd – 16th

England vs India

October 2011 24th School Half Term 31st Halloween Football Euro 2012 Qualifying Matches 7th Montenegro vs England Wales vs Switzerland N.Ireland vs Estonia 8th Liechtenstein vs Scotland 11th Italy vs N. Ireland Spain vs Scotland Bulgaria vs Wales Rugby Union 23rd

World Cup Final

Motor Racing 9th 16th 30th

Japanese Grand Prix Korean Grand Prix Indian Grand Prix

Monitoring staff performance and honesty can also pay dividends and you can pay less VAT by only paying on what you sell. Another big benefit of EPOS systems is that they can warn you if you are about to sell an age restricted product, i.e. ‘Alcohol product – is the Customer over 18, confirm Y/N’, an on-screen prompt of this nature could actually prevent underage sales and protect your licence. It is important to choose an EPOS system that can give you the information you need to enable you to control your business and grow sales and profitability. It is also important to choose a provider that offers excellent levels of support for hardware and software. Would your business benefit from installing EPOS technology?

FOSTER'S GOLD PREMIUM LAGER • 4.8%, chill filtered for a clean, crisp taste • Fantastic packaging, great stand-out, great consumer appeal • £15million support package year of launch • Available to order July 18th 2011 • To maximise your FOSTER'S GOLD sales, stock alongside premium bottled lager Don't miss out this summer on the biggest NPD launch Good Call

Foster's is brewed in the UK. Over 18's Only.

40912 Fosters Gold Retailer Ad.indd 1

16/6/11 11:14:55

LSV Energises Soft Drinks Sales Landmark Wholesale’s Own Brand ranges include all of the Best Sellers and have been specifically developed for Independent Retailers to give Customers everything they would expect at great prices right across the store. Look out for our Must Stock Own Brand range In-Depot and put more profit in your pocket.

Landmark Wholesale Own Brands – Great Value Everyday

For more information contact your local Landmark Wholesale Depot or call Landmark Wholesale Central Office on:

01908 255 300 | www.landmarkwholesale.co.uk

V Br alu Gre an e a d Owt fr n om

Put the sparkle into your Soft Drink sales with LSV sport and energy drinks. Retailing at less than half the price of the leading Brands, the LSV range of 13 high quality products gives over 30% POR across the range. Now with a NEW Isotonic Tropical flavour there’s even more reasons why LSV is a Must Stock Core Range for all Independent Retailers.

No.1 Retailer Matters | 15

for a reason *

• £6.4m media spend in 2011 • Supported by TV, Press and PR • Top 10 Ready-to-Heat rice SKUs Stock up today and don’t miss out *Source: IRI, Independents, Value Sales, 52 w/e 21st May 2011

16 | Retailer Matters

Cider Popularity Continues to Grow and Grow It’s been several years now since demand for cider exploded in the UK market largely thanks to the introduction of now well-known Brands such as Magners and Bulmers. Long gone are the days when cider was considered the poor man’s drink of choice and this year even Stella Artois are getting in on the act having launched their latest addition to their range of premium drinks, Stella Artois Cidre.

‘are prepared to consider drinking cider in the future’. The report went on to predict growth of 23% in volume sales between 2010 and 2015. When you take into account falling sales and sharp duty increases across the whole of the Alcoholic Drinks Sector, the growth of cider is particularly impressive.

And they’re not the only ones, drinks manufacturers are battling it out to make sure their Brands attract the biggest numbers and the Category continues to expand and innovate to meet Consumer demand for new tastes. What this means to you the Retailer is that there are more choices than ever before to offer your Customers.

The opportunity for the Convenience Sector is ripe when you consider the vast majority of cider purchased will be consumed within four hours. The Multiples cannot compete with the Independents when it comes to offering ready chilled Alcoholic Drinks. Research conducted by Carlsberg has shown that one in ten Convenience shoppers would shop elsewhere if they were not offered a chilled option so it’s of paramount importance to offer a good range of Chilled Beers and Ciders to keep Customers happy.

There’s never been a better time to take advantage of a trend that shows no sign of abating.

A Mintel report released earlier this year showed that 10.4m UK adults said they

on e li g il cka M pa 0 ort £1upp

• nutella is the No.1 Sweet Spread brand , with value sales growing at 21% year on year 2

• Unit sales are also growing at over 16% year-onyear – twice as fast as any jam or marmalade! 3

• In the last three years, nutella has doubled in size 4

The No1sweet spread is leaving its competition behind!

1. AC Nielsen Value Sales Total coverage MAT 22.01.11. 2. AC Nielsen, Total Coverage, Total Sweet Spread, 52 wks to 22.01.11. 3. AC Nielsen Total Coverage Unit Sales MAT 22.01.11. 4. Ferrero internal data.

• Don’t miss out on this fantastic opportunity - stock the No.1 Sweet Spread sku (400g) now! 2

• nutella is available in a range of formats: 200g, 400g, 750g, 30g and 15g

Retailer Matters | 17

Own Brand Products are The Key to Greater Margin As well as the mainstream cider Brands, Independent Retailers are reporting a surge in demand for quality Own Brand alternatives, such as Landmark Wholesale’s White Storm and Eridge Vale. Customers have been impressed both by the quality of these low cost alternatives and the extremely competitive prices. Own Brand products offer a greater level of margin to the Retailer and Landmark Wholesale recommend stocking alongside familiar Brands to achieve optimum sales in the Category.

Some of The Latest Brands to Hit The Shelves

Tips for Cider Sales Success

l Stella Artois Cidre – fermented in Cider should account for at least a quarter of your Beer and Cider fixture

Belgium and imported to the UK it has a crisp and refreshing taste with an abv of 4.5% l Brothers – a range of fruit flavoured ciders aimed at the festival-going crowd, includes Strawberry, Tutti Frutti and

Cider is the perfect accompaniment to summer BBQ food so linked promotions can work well There are Brands that appeal to every Customer so make sure you stock a varied range of ciders

Toffee Apple variants l Kopparberg – its successful fruit flavours range has now grown to include Mixed Fruit, Elderflower & Lime and Strawberry & Lime

Think of investing in the latest chiller technology or try and introduce dump bin chillers at key impulse points Remember, cider is a popular drink all year round so maintain a good stock at all times

l Rekorderlig Cider – a Swedish range of premium fruit ciders enjoying exceptional growth in the UK

NEW LIMITED EDITION Mars Triple Choc ®

NEW

3 GREAT REASONS TO STOCK UP: NEW LIMITED EDITION • Tasty Chocolate Nougat and Delicious Chocolate Caramel, covered in Thick Milk Chocolate

THE NATION’S FAVOURITE • Mars® still remains the No.1 brand in the chocolate bar category *

MASSIVE MEDIA SPEND • 98% of consumers will see new £9m media campaign

Available from September 2011 Don’t miss this delicious opportunity!

*Data sources: IRI [Total Filled Bars]; [52 w/e 26 March 2011].

The Pre-mix category is the fastest growing BWS category growing at a rate of 93% in the Structured Convenience channel* Around 60% of Premix is consumed on day of purchase** so availability of chilled Premix in stores is crucial to driving sales Sales of Premixed cans have been shown to increase by 50% when available chilled**

So ensure you site Premix in the chiller

The GORDON’S, MORGAN’S SPICED, PIMM’S and SMIRNOFF words and associated logos are trade marks. © Diageo 2011. SCHWEPPES, the Fountain Device and the 196 graphics are registered trade marks of Atlantic Industries. THE OCEAN SPRAY word and associated logos are registered trade marks of Ocean Spray Cranberries, Inc. *Nielsen February 2011-03-15, **Alcoshop 2009.

PRICED TO

® Registered trade mark of United Biscuits (UK) Limited

* him! research and consulting CTP 2010

** Synovate MAT to 02.01.2011

SELL!

These leading snack brands are now available in £1 price marked packs for all of those sharing occasions. 40% of shoppers would buy price marked products* and crisps and snacks PMP sales are up 58 % YOY.**

STOCK THE RANGE FOR EXTRA SALES!

YOUR ROUTE TO SNACKING SUCCESS

NEW FROM THE UK’s NO.1 * BEER BRAND NEW LOOK PACK • EXCITING NEW PREMIUM LOOK ACROSS ALL CARLING SKUs AND PACKAGING • INTRODUCED WITH PMPs ON KEY SKUs • AVAILABLE FROM AUGUST 2011

8x440ml PM £7.49

NEW 450ml ALUMINIUM BOTTLE • EXCITING NEW FORMAT • COLD SENSATION, SMOOTH DRINKING EXPERIENCE, STYLISH LOOKS • AVAILABLE IN SEPTEMBER

NEW CARLING CHROME • INNOVATION BRINGING IN NEW CONSUMERS • PREMIUM, PRECISION BREWED LAGER AT 4.8% ABV • AVAILABLE FROM SEPTEMBER IN 4x330ml PMP *Nielsen On-Trade / Scantrack

£7.3m

TV & MEDIA INVESTMENT

4x500ml PM £3.99

ON TV

IN SEPTEMBER

OVER 2,000 OUTDOOR POSTER SITES IN OCTOBER

4x568ml PM £4.99