Render 3D Quick

Life in three dimensions

Render 3D Quick gives the full picture

By Ellen Ashton-Haiste

Exterior and interior renderings by Render 3D Quick.

Seeing is believing, and that is what Render 3D Quick offers. Their renderings of everything from office complexes and condo towers to home renovation projects show clients exactly what their project will look like down to the smallest detail.

“We make pictures of a property before it’s built that are photorealistic, so while the property doesn’t yet exist, it looks like it does,” says co-owner and customer support specialist Alex Smith. This, he says, can speed up the sales process, creating interest before the build is completed.

While builders, developers and real estate professionals make up a large component of Render 3D Quick’s clientele, Smith says homeowners seeking to renovate often make use of the service. “We do a lot of renderings for people who want to redo their kitchen or their living room, or they’re putting an extension on their home, and they want to see what their ideas will look like before they go ahead,” Smith says.

Clients send photos of the existing space and other illustrations indicating how they envision the final result. The design staff produces renderings of different set-ups and arrangements of furnishings, materials and colours. “Then they go shopping with it,” Smith says. “They take it to contractors and ask what it would cost to make their room look like that.”

This is particularly useful when a room, such as a kitchen, is going to be completely gutted and rebuilt, he says. “They see what it’s going to look like with new cabinetry, new countertops, flooring and appliances.”

Smith says the cost for the rendering, usually less than $500, can be well worth it, saving on the overall project.

“How often does it happen that you start a job thinking you want a certain paint and when it’s half done you realize you don’t really like the colour,” he says. “When you’re putting $20,000 into your kitchen, for an average $300 you have a basis to show the people doing the work.”

Launched on a small scale in 2012, Toronto-based Render 3D Quick has grown to encompass a staff of more than 50. It serves 19,000-plus clients across North America and around the world. n

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