Donati Sollevamenti to conquer the world

Donati Sollevamenti, active since 1930, is an historic Italian company that is gaining, with increasing success, a leading position in the international market of industrial lifting.

We interviewed Mr Giovanni Barletta – Sales Director of Donati, about this evolution and about plans for expansion into foreign countries. He said: "Currently almost all of the Company's business is concentrated in the EMEA area. We are particularly well established in France and the United Kingdom, where we have a network of corporate organisational structures that allow for local presence and direct contact with customers."

Barletta added: "The goal for 2023 is therefore to focus more on certain European areas that are highly strategic for us. To this end, a new colleague, Mrs Nathalie Culacov, has been brought in as export area manager to strengthen business relations with existing customers and seek new customers in areas that are less well covered. She will also be in charge of the distribution channel in France, working with Mr Jose Fernandez, our experienced Sales Manager in the country."

What does your corporate vision and claim “Clever convenience” mean in practice?

Mr Barletta said: “Every customer must be seen as a source of potential for expansion that can further increase our business and profitability. We need to be proactive and gain “smart experience” to gain future success. It is only by ensuring excellent customer satisfaction for our partners that we can be competitive, and digitalisation is one of the keys to achieving that goal.”

With the continuous improvement of its digital tools, Donati has been able to further simplify the purchasing experience for its partners. Firstly, there is the Donati shop, a spare parts e-commerce site with brand new layout and functions. Then there are the

Leonardo Product and Leonardo Crane Set Configurators, ever faster and more intuitive for sizing and quoting for our entire product range.

And lastly, there is the Customer Portal, a new and exclusive personal area that groups all Donati digital services in a single screen and offers many tutorials on the maintenance and installation of the various lifting devices.

What other activities are in the pipeline for your growth strategy?

Barletta said, “We have other plans for improvement that are no less important and involve operations and logistics. We will introduce a new programme for the optimisation of production, implement a process of robotisation for the welding department, and purchase a new sandblaster."

Donati Sollevamenti, dvo.info@donaticranes.com, www.donaticranes.com

R 2 500 Excl Vat