Field Marketing Days We know car-sharing schemes supported by an ongoing marketing campaign are 90% more likely to achieve their goals and see a significant modal shift away from single occupancy cars. Field marketing days form part of an effective marketing plan to help achieve this.
For your event, our CAM team will work with you to put together a bespoke programme of activities that match your needs; including providing an event check list, advice and guidance and Liftshare staff to help answer questions and sign people up on the day.
The staff are vital to a successful field marketing day and Liftshare’s team have the skills, passion, experience and knowledge to engage with individuals and promote carsharing. Our team also present the right image in a way which reflects courtesy and company care no matter the time, place or weather!
We can give you advice on the most exciting and cost effective way to reach your target audience and then fully cost the programme for you. We can arrange everything from venues to staffing and even distribution materials and logistics if required.
On average, our dedicated Client Account Management (CAM) team deliver 100 events each year across a diverse range of sectors. Our CAM team know the right buttons to push to encourage registration and are able to reassure potential members with any concerns they have in regards to car-sharing.
Introduction to Liftshare | VSL001| 05.2013
We have huge experience in ‘behavioural change’ tactics and are able to draw on this in our offering and we love to roll up our sleeves and help!
Why consider a Field Marketing Day You can kick-start your scheme with a launch event supported by our knowledgeable team. It’s an excellent way to raise and maintain awareness of your scheme. You can use our experience and passion for car-sharing to help persuade individuals to register. It allows you to take advantage of our knowledge and handy event check list to help achieve your goals.
Costs The cost of providing this resource is £750.00 + vat + reasonable expenses per day. Resources provided on the day include the following: • • • • •
2 trained Field Marketers 2 iPad’s 1 myPTP/ car-share stand 3 pull up banners Access to your scheme’s interactive journey savings calculator
Introduction to Liftshare | VSL001| 05.2013
What our clients say… “I just wanted to personally thank you for the support you gave over the two days on site. We have had approximately 100 staff register on the system, so it’s a start to build on.” Steve Wealleans, Facilities Manager St.Helens & Knowsley NHS Trust
“I just wanted to firstly say a massive thank you to Marcus for helping me yesterday as I wouldn't have got as many sign-ups as I did if he wasn't there. We managed to get 102 people to sign up yesterday which was really good. I am really happy with how the event went and I hope to continue getting lots more people to sign up into the future.” Laura Kelly, Travel Co-ordinator The Queen Elizabeth Hospital, King's Lynn NHS Foundation Trust
Our dedicated client account team
Introduction to Liftshare | VSL001| 05.2013