NEWS ALMOST - SPRING EDITION!
NEW!
In this Issue
Liftshare in your Pocket
n 2008 it was predicted by analysts that Iaccess “mobile will overtake fixed Internet by 2014” and it has now been
to any size! This is perfect for users with accessibility issues
confirmed that we are past the mobile Tipping Point.
• Future proof – by having a website that looks good on multiple devices
It’s no longer a case of asking whether mobile is necessary, we know it is, which is why Liftshare are pleased to announce two new developments that make using Liftshare on your mobile simple. helping to provide an impressive reduction in CO2 emissions of 416,000 tonnes.
• Can increase conversion rates – its less likely a mobile user will convert on a standard website as the user experience is not tailored to the device. As use of tablets and mobile browsers grows this becomes more important
RESPONSIVE DESIGN A responsive website is constructed so that all of the content, images, layout and navigation of the site rearrange for optimum viewing depending on the screen size and your viewing device; making it mobile friendly! A responsive design has several potential benefits over a standard design: • Increasing your scheme’s reach to tablet and mobile audiences • Better accessibility – the site can be scaled
A responsive upgrade is now available to all clients. If you would like to discuss the possibility of implementation for your own scheme and the associated costs, please contact our client account team on 01603 389323 or email cam@liftshare.com.
THE MOBILE APP Whilst responsive website designs deliver the Liftshare service in your pocket, we know that 82% of time on smartphones is spent via an app; app usage dominates browser usage across smartphones and tablets. So we’ve been beavering away on an app for you too! The brand new Liftshare business
Delivering a service that meets your needs is paramount to us and we’ve been working hard to create an even better product. This newsletter is dedicated to new developments and offers now available to you.
app is chock full of functionality and it… • Rebrands to match your scheme • Allows members to post and seek journeys • Allows instant messaging between members • Includes ratings and reviews • Includes real-time notifications • Allows members to edit/update profiles • Allows members to update/edit existing journeys The app works for both Apple and Android. This initial app is designed as a general app for all clients, covering core functionality and offering a simple, easy to use, solution.
The app will be ready for general release in March, but specific timing is dependent on the app stores processes; android is typically fairly quick; iOS usually takes a lot longer. If you would like to ensure your scheme is at the front of the queue to receive access when the app is available, please let our CAM team know and you will be added to the list.
Keep up-to-date via our blog:
www.blog.liftshare.com
REWARDING LOYALTY FOR REGIONAL SCHEMES We’re pleased to announce we can now offer local authorities with regional schemes FREE sub-groups for Small Medium Enterprises - that is, organisations with less than 250 staff. We’ve taken the liberty to answer a few questions we think you may have…
HOW MANY FREE UNSUPPORTED SUBGROUPS CAN BE SET UP?
WHAT DO FREE GROUPS RECEIVE? • A basic branded site for carsharing, that falls under the umbrella of the regional scheme • Access to monitoring for their scheme – but this will be restricted to core information only • The free group does not come with support - any support needed, i.e. marketing, would have to come from the local authority
WHAT CRITERIA WOULD MAKE AN ORGANISATION ELIGIBLE FOR HAVING A FREE GROUP (ANYTHING ELSE OTHER THAN 250 PEOPLE OR LESS)?
o 250 staff or less o Must sit underneath a regional scheme
o All regional groups can have a maximum of 20 free unsupported sub-groups per year. This is now included within your licence. o If a regional group goes for a multiple year licence then they can use the free sub-groups up front – i.e. if you choose a 3 year licence, you can effectively set up 60 free unsupported sub-groups within year 1 if you want to. o Free groups however, cannot be rolled over to the following year. E.g. if you only set up 15 free sub-groups in year 1, then within year 2 you could only set up 40 additional free groups.
If you would like to take advantage of FREE subgroups, please get in touch with our client account team on 01603 389321 or email ... clientsupport@liftshare.com
o Must be a referral from the council o Must have full contact details for the individual managing the scheme on site
FREE SUBGROUPS ON REGIONAL SCHEMES FOR SME’S WITH LESS THAN 250 STAFF!
Please get in touch:
enquiries@liftshare.com
NEW FUNCTIONALITY ON THE SYSTEM Ratings and reviews Online reviews are playing a significant role in breaking down the barriers of sharing with others. As a result we’re pleased to offer all groups the ability to enable our brand new ‘rating and review’ system, which gives network members the opportunity to rate one another.
Whilst there may be some reluctance about including the ratings and functionality within your scheme, with a fear of negative consequences and poor ratings, we can tell you since implementation on Liftshare 70% of users have been rated 10. And there is an average rating of 8.
The ratings and reviews given to members after contact with one another can help to significantly
In everyday life 79% of individuals view ratings and reviews important when making decisions – and 63% of individuals are more likely to proceed with an action following positive ratings and reviews - why should carsharing be any different?
On Liftshare there is an average rating of 8 and above and 70% of users have been rated 10/10 increase trust within the community and boost the credibility of the service. Ratings and reviews also allow others to know that a member has used the service and that this member is recommended to others.
Do you want reviews and ratings included on your network? If you’d like to see this functionality added to your scheme, please get in touch with our client account team... 01603 389323 clientsupport@liftshare.com
and it can be implemented for you.
We anticipate the addition of ratings and reviews will see more contact through your scheme, help to further reduce concerns about car-sharing and we’ll be tracking the stats and reporting as we go!
New functionality cont... Response times One of the biggest bug bears for many members using the network is not receiving a timely response from others, making it difficult to plan in advance. And this is why we’ve added ‘quick responder’ badges to all listings from members who reply to messages received, on average, within 24 hours.
member once to get the badge- not to every message)
This new badge is designed to help members searching, so they can easily identify and contact those they know are likely to respond promptly. We also expect the inclusion of this badge on listings will encourage other members who have posted journeys to offer a speedy reply to any messages.
• Displayed on journey info (the page you get from find out more in search) and in the member overview in messaging.
How response times work… • Calculates score from most recent 10 RtS (starting at two RtS) • Takes average (i.e. total hours divided by RtS sent) • This includes those they haven’t responded to
• Option for groups to have it (default on, but there is the ability to turn it off ) • Badge appears if someone is a good responder (i.e. avg <24 hours) saying “Responds quickly”
We’ll be tracking the impact of including response times over the next few months and will deliver the latest results in the summer client newsletter.
• Based per member • Based on RTS (i.e you only have to reply to each
TALK TO US If there is anything you’ve read in this newsletter that is of interest and you would like to take advantage of or if you’d simply like to provide some feedback, please don’t hesitate to get in touch.
Whilst much of the development released and underway has been prioritised as a result of client comments and our interpretation of this, we’d love to hear more - if there are system changes, functionality, features, new products, etc. you’d like to see in the pipeline, please let us know.
01603 389323 customersupport@liftshare.com