Preface
Pedro Proença Chairman Liga Portugal
The centralization of audiovisual rights is an inevitable path for the Portuguese Professional Football. In fact, as we have been defending this since our arrival. To the most distracted this might have seemed an obsessive goal. However, the time and the Government have confirmed our perspective: we were on the right path. This study published in a partnership
LaLiga – where the centralization has also
between Liga Portugal and EY explains
been implemented by Decree – are on also
why the centralization of audiovisual
an upward trend. Serie A and Bundesliga
rights must become a reality. Portugal
have registered slight revenue changes
cannot proclaim itself as part of the
but will finish the next season with
European football front row, and even try
revenues around 1.30 billion euros.
to approach and overtake the 5th place
This is the maturity level that we want to
in the UEFA rankings (currently belonging
achieve in Portuguese football, aiming
to France), with the mindset of the second
that everyone, without exception,
and third tier organizations in terms of
becomes a winner. As an example, the
European football attractiveness, as is the
giants Barcelona and Real Madrid, just to
case of Cyprus – the other country without
mention millionaire clubs from a League
centralized rights.
with whom we work directly – have
If we consider the five main European
now the understanding that they have
leagues regarding notoriety and wealth,
benefited from the centralization process.
we observe that since 2014-15, three
Nothing will be different in Portugal. Liga
registered a growth trend in terms of
Portugal and FPF working together as a
revenues generated by the audiovisual
group, will certainly know how to defend
rights. Premier League is at the top of
the interests of those who truly matter,
this group with 3.01 billion euros, a value
the Clubs.
established since 2019-20. Ligue 1 and
4
| International Study on Sports Audiovisual Rights
