Q&A WITH RONNI GOL

Q&A

with Ronni Gol

Danish design. Innovation. International aesthetics. These are some of the words used to describe the Danish design company LIGHT-POINT. Since 1995, they have been creating designer lamps of the highest quality with a strong design language. With 25 years of in the industry much has happened, and we have asked Ronni Gol, the Founder and CEO of LIGHT-POINT, about the history of his company and what the future holds.

How did the transition from distributor of design to designing your own product come about?

Innovation and the creative process was actually the starting point for the development we have gone through. To begin with, we were distributing lamp designs that came from Italy amongst others. But after several years with unsatisfying quality and products, that did not live up to our high standards, we decided to start developing our own products. This was both in order to secure a better quality but also for us to take control of the design process.

Why do you think you have such a strong position in the market?

I always look at each product from the perspective of a consumer. The material, our design and the function has been at the heart of every product brought to market. It has always been our ambition to position the products at a medium to high price point whilst retaining the premium quality. We have also received the prestigious Red Dot Award four times, which is a huge recognition of our work and thoughts.

How did your flagship store become a destination for international design?

Our flagship store has been a part of the Copenhagen design scene for many years, and a lot of people know of our showroom. In 2019, we did an extensive remodeling introducing a new, international expression as well as expanding to 800m2. We have successfully combined Danish design with international innovation, and our exhibition changes continuously in order to keep inspiring visitors.

What does the design process typically look like?

Today, we design and produce almost all of our products and in 2018 we hired the British designer Nital Patel to lead of design department ensuring a continuous international strategy. For us, lighting design is more than just form and function. It is concerned with how products can enhance the environment they are in, whether that is indoors or outdoors. We design, produce and distribute innovative lighting products in an ultra-modern, distinctly Danish design style focusing on the unique emotive experience.

What does the future hold for LIGHT-POINT?

The distinctive design style of LIGHT-POINT is constantly unfolding and after Nital joined us the design language of our products has been greatly strengthened. Our design collection is embarking on the next journey, so is our position and visibility in the market. We already have various agents all over Europe and the number is constantly growing. We are now aiming to enter the US and Canada, which is both a challenging and exciting new chapter for LIGHT-POINT.