WHAT NEXT?
what-next.biz
GROWTH? H OW C AN WE DRIVE
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PUSHING UP REVENUES? FUEL FOR GROWTH. FUEL FOR RENEWAL . These days we are all trying to race up the value-added ladder. Doing what we have done in the past is not good enough. Now is the time to renew strategies. Rethink the business model. Now is the time for genuine Creative Business Thinking.
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TIME TO RENEW STRATEGIES
What Next? It’s not just a good question. It’s the question.
Think about the sheer speed of change in the external world.
Think about the intensity of global competition.
Think about the bargaining power of today’s customers.
Then think about your company. How much of your business model has remained essentially unchanged for, say, five years or more? When was the last time you fundamentally overhauled your competitive strategy? How fast are you currently renewing your products and services? In a world where what you do now can quickly lose its value and become irrelevant, the issue is increasingly what you do next. What makes or breaks you in the new Innovation Economy is whether you’re capable of continually rethinking and reinventing your company – and your industry – as fast as the world is changing around you. That’s why creativity has moved to center stage in business. And why we should be talking. BECAUSE WHAT NEXT IS WHAT WE ARE ABOUT. IT’S EXCITING TIMES.
What next for your corporate strategy?
WORLD CLASS CREATIVE THINKING
When was the last time you fundamentally overhauled your competitive strategy? How fast are you currently renewing your products and services? In a world where what you do now can quickly lose its value and become irrelevant, the issue is increasingly what you do next. What makes or breaks you in the new Innovation Economy is whether you’re capable of continually rethinking and reinventing your company – and your industry – as fast as the world is changing around you. That’s why creativity has moved to center stage in business. And why we should be talking. Because what next is what we are about.
What-Next.biz is an international network organization that combines cutting-edge strategic thinking with world-class creativity and a passion for business success. We can help you develop new competitive strategies, refocus and re-energize your brands, launch and develop new products and services, inspire and shape your corporate culture, communicate more powerfully with your markets, rethink your business models and turn your customers, employees, dealers and partners into ‘friends’... not bad hey?
Peter Barratt-Jones creative strategy director and co-founder of Rethinking Group and What-Next.biz
WORLD CLASS BUSINESS STRATEGIES
Rowan Gibson is a global business strategist, a bestselling author and an expert on radical rethinking. His powerful ‘rethinking’ message has moved organizations and individuals around the world to make important, far-reaching changes and to take charge of their own futures.
Innovation to the core. In too many organizations, innovation is more rhetoric than reality, more buzzword than core competence. This book aims to change that. It gives organization leaders and front- line innovators a blueprint for building and deploying an enterprise capability for innovation. Based on real-world experience with a string of major companies, Peter Skarzinsky and Rowan Gibson provide a practical, disciplined guide to making innovation a reality within your organization – helping you to achieve profitable, sustainable growth.
Innovation to the core. A blueprint for transforming the way your company innovates. Available from Amazon.com
JUNGLE IT’S A JUNGLE OUT THERE
BUT ARE YOU IN THE RIGHT JUNGLE?
Strategy life-cycles are getting dramatically shorter. We all
executive team clearly articulate the three to four strategic
know that. But what are we doing about it? Look around the
ways in which we intend to reinvent our company and our
world today and we see entire industries whose business
industry over the next few years?
models have gone belly up. (Think about the music industry,
Organizations typically devote most of their energy to improving
insurance industry or the travel agency industry, for example).
what they are already doing, rather to learning about the future
Is it because the companies in those industries didn’t see
and creating what’s next. Whenever this happens, a company
change coming, or is it because they chose to ignore it?
is living on borrowed time.
In many cases, managers sit in denial for years and wait
What we need to do is siphon away some of the time, effort and
for their companies to go through a near-death experience
bandwidth that usually go into execution, and reallocate it to
before they wake up to the need for rethinking their core
understanding deep change and to generating new ideas and
business strategy.
opportunities for growth. We need to put learning, creativity,
Ask yourself: is our organization already committing enough
and innovation at the top of the business agenda.
energy to innovation and strategic renewal? Will we be overtaken by what’s next or will we create it? Could our senior
We can help you do this.
Would’t it be great to have a blueprint for your company’s future?
TIME FOR A BLUE OCEAN STRATEGY?
Get out of the Red Ocean. Get away from the world of
If you go on doing what you are doing, you will go on getting what you are getting! In the old days the future was just an extension of the past. No so, today. It’s all change. Hype-competition, global competition. Internet, consumer power, new rules.
There are a seas of opportunities out there. We can help you create a true Blue Ocean Strategy*, where you’re out of the red sea far away from the competition. It feels good.
*From the book Blue Ocean Strategy by W.Chan Kim and René Mauborgne
hype-competition. Stop going head to head with the same competition.
Create your own Blue Ocean. We can help you create uncontested market space and make the competition irrelevant.
Value innovation. We all have to add incredible value and cut costs. We can help you realise this.
GROWTH? What makes or breaks you in the new Innovation Economy is whether you’re capable of continually rethinking and reinventing your company – and your industry – as fast as the world is changing around you. That’s why creativity has moved to center stage in business. And why we should be talking. BECAUSE WHAT NEXT IS WHAT WE ARE ABOUT. IT’S EXCITING TIMES.
Just add Fresh Creative Business Thinking...
...and your business will grow
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FROM SMALL TO
BIG BUSINESS
What will fuel your growth in the future? Ask us. What-Next.biz
Positioning in the mind
Focus
Its not what you are its what
The essence of marketing is to
people think you are.
narrow the focus. You become
The most powerful concept in
stronger when you reduce the
marketing is owning a word
scope of your operations.
in your customer’s mind.
The LoveMark effect TradeMark, Brand, and what next? The LoveMark. Turn your brand/service into a loveMark. We can do it...
Corporate culture Unleash the power of your people. Get this right and harness this powerful source of innovation.
If you’re in an overcrowded market. Create a new category If you you're in an overcrowded market. If you are not the leader in your market. Create a new category and lead that.
Core Competences What has made you successful in the past and what will fuel your growth in the future.
A core strategy gives focus, energies your company and uniquely positions you against the competition. As well laying the foundation of a strategic architecture for all future developments.
WE CAN SERIOUSLY HELP
Consumer to consumer Your customers hold the power. Change them from customers to fans and they will build your business.
Doing business with friends Is about creating great relationships with customers, employees, dealers and strategic partners. In the experiene economy, relationships become more important than transactions.
Innovation to the Core A blue print for transforming the way your company innovates.
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WELCOME TO WHAT-NEXT.biz Thinking about ‘what next?’ is a difficult challenge. Most of us are having a hard enough struggel trying to keep up with ‘what now?’ The message here is that you can’t stand still in a world that is moving at the speed of light. As the pace of change and of business accelerates, the pace at which you develop forsight about industry evolution, about incipient trends and about technologies - and the pace at which you invent new products, services, strategies and business models - must accelerate accordingly. There is no option B. Welcome to What-Next.biz
RETHINKING GROUP www.what-next.biz
www.rethinkinggroup.com
The great excitement of the future is that we can shape it.
“I don’t skate to where the puck is. I skate to where the puck is going to be” Wayne Gretzky generally regarded as the the greatest hockey player ever
World class business creativity Willemstraat 1F, 5611 HA Eindhoven, The Netherlands, Tel. +31 (0)40 2433767, info@what-next.biz, www.what-next.biz