Zumtobel light for presentation and retail by lightonline

LIGHT FOR PRESENTATION AND RETAIL Shopping means Âidentifying with brands and companies. It has increasingly become part of peopleâ&#x20AC;&#x2122;s leisuretime activities, they enjoy it with all their senses. Lighting solutions in Humanergy Balance pay as much attention to the salespromoting and human aspects of light as to energy efficiency.

www.zumtobel.com/shop

CONTENTS

The fascination of light Humanergy Balance

4–7

Sustainability

8–9

Light and marketing

10–11

Global Zumtobel network

12–13

International rollout

14–15

Integral lighting solutions

16–17

L O O K G O O D�

� 18–31 ��

T A S T E G O O D �

60–85 ��

Interview: Retail store design�

18–19

Interview: International store management�

60–61

References fashion & accessories

20–23

References shopping mall

62–65

References health & beauty

24–27

References supermarket

66–69

References sports & home accessories

28–31

References fresh food

70–71

F E E L G O O D�� 32–59 ��

Taste good zones Fruit and vegetables

72–73

Interview: Rollout management�

32–33

Cheese, bread and pastries

74–75

References telecommunications & hifi

34–37

Meat, cold meat and poultry

76–77

References automotive

38–41

Fish, frozen and dairy products

78–79

References bank outlets

42–43

Delicatessen, convenience food

80–81

Dry foods

82–83

Cash points, kiosks

84–85

Look good & feel good zones Facades, display windows

44–45

General lighting

46–47

Showrooms

48–49

The evolution of light

Peripheral areas and shelving

50–51

Innovations with LED

86–89

Deco points, display tables, showcases

52–53

Added value with LUXMATE and ONLITE

90–93

Chillout, lounge

54–55

Branch-specific design notes

94–97

Fitting rooms

56–57

Typical lighting solutions and product categories 98–101

Stairs and circulation areas

58–59

Overview of Zumtobel competences

At the Stadion Center (Vienna/A), LEDs in variable colours transform the lift housing packed in ice blocks to an attractive meeting point within the shopping mall. Colour-matched LED light strips provide visual guidance.

102–103

Humanergy Balance Lighting solutions for the balance between the shopping experience and energy efficiency

Intelligent solutions optimise lighting quality and energy efficiency. They create the perfect atmosphere: providing harmony between the shoppers, the goods on display, the environment and the retail interior

Energy efficiency A feasible investment into the future, thanks to advanced lighting technology and intelligent control of light Lighting quality Goods presented in the right light, ensuring a lasting shopping experience

www.zumtobel.com/humanergybalance

P rod H u m anerg u kt N aymbealance S eitenthe m a

Shopping experience and energy efficiency Intelligent lighting solutions achieve the optimum combination

The target

The basics

The measures

With the Humanergy Balance

People perceive light on three

• Targeted �� product illumination

concept, Zumtobel aims to

different levels. On the first level,

is the most important task.

bring the requirements of light-

light renders rooms and objects

For this purpose, the spot-

ing quality and energy efficiency

recognisable, and protects

lights must be exactly posi-

together.

customers and employees from

tioned and their size matched

stumbling and wrong decisions.

to the products.

Both are a means to an end.

The second level of lighting

• One of the maxims is to adapt

Lighting quality aims at increas-

quality concerns emotion. An

ing profit. With a greater number

attractive interior design with a

• In terms of atmosphere, light

of visitors, an increased pur-

pleasant lighting scene creates

colour is of utmost impor-

chase impetus and the care

positive sales effects. The inner

tance. Colours communicate

of brands and image. Energy

biological clock characterises

messages quickly and effec-

efficiency helps to minimise both

the third level for the perception

tively.

costs for day-to-day operations

of light. Lighting that takes the

• Special attention is given to

and regular maintenance.

rhythm of people into account

brands and products with

The conscious handling of the

is subconsciously perceived as

Active Light scenes.

energy resource additionally

particularly beneficial.

colour rendition to products.

• In terms of lamps, metal

promotes a company’s social

halide lamps with ceramic dis-

and environmental responsibility.

charge tubes show excellent qualities. They convince users with high luminous efficiency and colour constancy. • A simple method of lighting control is the use of automatic timer systems, with the most effective being daylight-based lighting management.

Energy efficiency is determined arithmetically:

LENI, the Lighting Energy Numeric Indicator, is measured in kWh/m² a and estimates energy consumption per year and per square metre. It is defined within the European standard for assessment of energy consumption (EN 15 193) and is a basis for national guidelines and standards.

H u m anerg y b alance

The shopping experience is based upon five aspects of lighting quality: A

ELI, the Ergonomic Lighting Indicator, makes lighting quality tangible. Five axes give information about the thematic areas of visual performance, vista, visual comfort, vitality, and empowerment. With reference to shop applications, the aspects of product recognition, identity, goods presentation, emotion and lighting magnagement are expressed.

A Recognition of goods:

C Presentation of goods:

E Lighting management:

Light on the goods

Light stimulates people

Light is considerate

The quality of light affects the

Light guides people and has a

Different visual needs and hours

image of the illuminated prod-

major influence on their well-

of use require individual adap-

ucts. A lighting solution that

being. Thus, balanced bright-

tation of the lighting situation.

stimulates sales must be perfect

ness levels, correct colour

Sensors and control systems

and authentic. Illuminance level,

temperatures and beam angles

help adjust the lighting situation

contrast and uniformity, colour

or flicker-free ballasts increase

to specific requirements and thus

rendition and glare limitation are

the length of peopleâ&#x20AC;&#x2122;s stay in

reduce energy consumption.

the relevant criteria.

the shop.

B Identity:

D Emotion:

Light creates character

Light attracts people

Like architecture, light is a

Dynamic, colourful lighting sce-

design element with functional

narios and effects good enough

and creative tasks. They persist-

for the stage provide entertain-

ently influence the ambience

ment for shoppers. Less obvi-

and thus the brand identity of a

ous but just as effective are

store. Luminaires with a strong

gently changing lighting scenes

character underline the inde-

that respond to times of day

pendence of a lighting solution.

and seasons of the year, and also to weather situations and the circadian rhythm of people, with various colour Âtemperatures.

Sustainability Our responsibility to the environment

In line with its corporate vision,

with respect to environmentally

ing to strict quality criteria.

ment of new, energy-efficient

the Zumtobel Group has assu

sound production processes

For its worldwide facilities, the

products. Today, a full 19

med special responsibility

based on the considerate use

organisation is aiming at certifi-

percent of global energy con-

for the environment – led by

of resources.

cation according to ISO 14001

sumption are used for artificial

its conviction that economic

As an organisation with pro

in stages. The production facili-

lighting, more than 80 percent

success and environmental

duction facilities around the

ties in Dornbirn, Jennersdorf,

of which are accounted for by

protection are correlated,

globe, the Zumtobel group

Innsbruck (all in Austria) and

professional lighting systems

mutually fostering each other.

respects internationally accept-

Landskrona in Sweden were

and luminaires. Intelligent con-

For the globally active group,

ed quality standards. Its pro-

certified according to this stand-

trol systems using presence

this applies both in terms of

duction processes are to a high

ard several years ago.

detectors and user-related pro-

developing innovative, energy-

extent geared towards the effi-

One of the group’s major con-

gramming, innovative reflectors

efficient products and intel-

cient use of resources; materials

tributions to the optimised use

or new types of surface finish

ligent lighting solutions, and

are selected and used accord-

of resources is the develop-

materials, as well as state-of-

Z u m to b el A N D S U S T A I N A B I L I T Y

the-art electronic control gear

ing to the sustainable use of

award honours outstanding and

or energy-efficient LEDs with a

resources. The “Zumtobel Group

sustainable approaches to solu-

long service life can all make a

Award for Sustainability and

tions in architecture and engi-

contribution towards achieving a

Humanity in the Built Environ-

neering which reduce present

higher light output at low mate-

ment”, which was awarded for

and future energy consumption

rial and energy consumption.

the first time in 2007, originated

while improving people’s quality

For Zumtobel as a technological

from the awareness that vision-

of life. The award is presented

leader, the conflicting priorities

ary solutions in architecture and

every two years.

of reduced energy consumption

urban development can help to

and more light for the benefit

reduce global energy consump-

of people represent a special

tion while improving people’s

opportunity to further expand its

quality of life in general. Funded

market position while contribut-

with a total of € 140,000, the

Light as a marketing tool The sixth sense for successful retail concepts

Sensual AUTHENTIC indiv nat

C idual tural

LIGHT AND MARKETING

The world is spinning faster

As a part of this development,

than ever. The range of goods

subtle lighting scenarios will

and the sensitivity of consumers

replace the usual static light-

are increasing at the same pace.

ing. By changing its intensity,

The most desired customers are

colour, colour temperature and

those that cannot be standard-

direction, light will meet trends

ised and who place the individual and needs. Product and brand at the centre. Men and women

presentations gain a new

who long for a new authenticity,

dynamism and govern the steps

and who follow a ‘lifestyle of

and thoughts of customers.

health and sustainability’.

Shopping malls, retail areas

Together with globalisation, a

and display windows will, for

new yearning for local colour

instance, forever be newly set

manifests itself. Pulled to and

centre stage using translucent

fro between realism and the

luminous walls or coloured light

digital revolution.

fields. Touch screens make

Light is a marketing tool with

lighting choreographies available

a future. It will transform retail

at the touch of a button. The

areas into rooms for experience,

abolishment of classical light-

make brands and messages

ing from above gives the design

the centre of attention, and

of architecture and space new

establish a relationship between

impulses. Intelligently controlled

product and consumer. Natural-

light stimulates active experi-

ness, honesty, diversity, quality,

ence – in an atmosphere that

modernism, openness and com-

appeals to every human sense:

fort – all of these are messages

unique and unmistakable.

that can be communicated using light.

Awarded the International Shop Application Award in the categories ‘Best Shop Concept’ and ‘Best Innovation Concept’: the Victoria Arena in Gothenburg/SE was originally built as a movie theatre and is today a highly modern lifestyle arena.

Zumtobel lighting solutions consultants At home throughout the world

A r a b R e p u b l i c A r g e n t i n a A u s t r a l i a A u B u l g a r i a Ca n a d a C h i n a C r o at i a C y p r u s C F i n l a n d F r a n c e G e o r g i a G e r m a n y G h a n I n d i a I n d o n e s i a I r e l a n d I s l a m i c R e p u b Ka z a k h s t a n K u w a i t La t v i a L e b a n o n Ma u r i t i u s M e x i c o R e p u b l i C o f M o l d a v i a M N o r w a y O m a n P h i l i p p i n e s P o l a n d P o r Sa u d i A r a b i a S i n g a p o r e S l o va k i a S l o v e n S w e d e N S w i t z e r l a n d Ta i w a n T h a i l a n d U n i t e d A r a b E m i r at e s U n i t e d S tat e s U r u

As a global brand, Zumtobel

The international platform

has 50 sales offices, numerous

of showrooms, in which

representative offices and 14

Zumtobel’s world of light can

production facilities in as much

be experienced, is completed

as 70 countries on 5 continents.

by Light Forums and Light Centers in Milan, Rom, Zurich, New York, London, Stockholm, Brussels, Berlin, Lemgo, Frankfurt, Vienna and �� Dornbirn.

G L O B A L Z UM T O B E L N E T W O R K

s t r i a Ba h r a i n B e l a r u s B e l g i u m B r a z i l C z e c h R e p u b l i c D e n m a r k E g y p t E s t o n i a n a G r e e c e H o n g K o n g H u n Ga r y I c e l a n d b LI c o f I r a n I s r a e l I ta ly J a pa n J o r d a n L i t h u a n i a L u x e m b u r g Ma c a u Ma l t a a M o n t e n e g r o M o r o c c o N e t h e r l a n d s r t u g a l Q u ata r R o m a n i a R u s s i a S e r b i a n i a R e p u b l i c o f S o u t h K o r e a S pa i n S y r i a n T u r k e y U k r a i n e U n i t e d K i n g d o m P e r u u g u ay V e n e z u e l a V i e t n a m N e w Z e a l a n d

As a globally active company,

This ensures that customers

Zumtobel and its partners offer

are provided with a complete

their customers the complete

service package for their retail

range of products and services

business, ranging from the

locally.

design and supply chain through to life cycle management.

International rollout One brand, seventeen countries and more than 80 shops

From Copenhagen to Casablanca, from Madrid to Athens. In Florence, Paris, Stockholm and a further 80 cities. Levi’s® is Levi’s®. Branding, products, shop design and also lighting are governed by a characteristic concept. Those responsible at Levi’s ® found what they needed to manage an international rollout at Zumtobel Lighting. As a globally active organisation with branches and representative offices on five continents, Zumtobel offers its customers a powerful network of broadly trained employees offering the complete range of products and services on site. In collaboration with the customers, they disseminate a lighting solution’s look all over the world. And there is always only one contact person: a centrally installed key account team takes on procurement and project organisation. This in turn maintains close contact with local organisations in order to consider countryspecific requirements and to address concerns at any time.

In a time period of two years, the rollout of the brand-specific lighting concept for more than 80 European and North African Levi’s® stores took place.

ALTE DI MONTECCHIO ANTW BASLE BERLIN BERNE BROM CERGY CHURRA CINISELLO C L ARISSA DERBY DUNKER FRANKFURT GLASGOW GOTH L EIPZIG LILLE LINZ LISBO MUNICH NAPLES NEWCASTL P ARIS PERPIGNAN PERUGI SALZBURG SAN SEBASTIAN

I N T E R N AT I O N A L R O L L O U T

WERP ATHENS AUGSBURG BALSAMO BARCELONA MLEY CANNES CARTAGENA CASABLANCA CATANIA CODEVILLA COLOGNE CONEGLIANO COPENHAGEN Q U E D Ü S S E L D O R F FA R O F L O R E N C E F O G G I A HENBURG GRENOBLE HAMBURG HÜRTH KOBLENZ O N L O G R O N O M A D R I D M A L M Ö M I L A N M O D E N A LE NUREMBERG ORIO OSLO PAMPLONA PARCELA I A P O RT O R A B AT R A D O L F Z E L L R E N N E S R O M E N SHEFFIELD STOCKHOLM TARRAGONA TERAMO

Everything from a single source Luminaires, emergency lighting systems and lighting control

An up-to-date lighting concept

Luminaires

is more than just light. It com-

Attractive and distinctive light

lighting concepts take on the

bines the various tools to make

is the challenging aim of sales

aspects of flexible and dynamic

a unified whole. In an emergen-

promotion. To this end, lumi-

lighting. Static lighting concepts

cy, luminaires for general lighting

naires are needed that master

make room for varied lighting

become emergency luminaires,

the art of setting the stage,

choreographies that sensitively

and control systems influence a

both formally and functionally.

combine general lighting and

luminaire’s intelligence.

The more efficient the lighting

effective accent lighting.

Zumtobel provides luminaires,

concept, the more important

emergency lighting and light

is simple handling. Successful

control from a single source – with the significant advantage that all three components speak the same language, and various are created. Paired with the

Emergency lighting systems

merits of a competent, profes-

For retail areas and exhibition

The coupling of light and emer-

sional partner for all three areas.

spaces accessible to the public,

gency lighting results in both

emergency lighting systems with

creative and economic benefits.

corresponding emergency lumi-

Where luminaires for general

naires and escape sign lumi-

lighting are also used as emer-

naires are a must. It is not only

gency luminaires, the total

a matter of meeting national

number of luminaires can be

standards, but also of taking

reduced and their appearance

on responsibility for large visitor

unified.

synergies and new possibilities

numbers and guaranteeing their safety.

Lighting control Lighting management deter-

energy efficiency. Among others,

mines a system’s intelligence.

intelligent lighting management

It enables a lighting system to

also makes use of the scien-

respond to daytime and sea-

tifically proven, ergonomic and

sonal situations as well as to

economic qualities of daylight.

special occasions, to implement dynamic lighting scenes and to fully exploit the potential for cost reduction with greater flexibility, maintenance comfort and

INTEGRAL LIGHTING SOLUTIONS

look good

Retailers must be increasingly nimble and adapt themselves. Expectations of our trendsetting e-society who do not rely purely on brands but proactively gain inspirations globally, from the real and the virtual world, means consumers are often ahead of the buyers these days. Attitudes and emotions have become more important than social groups. Modern consumers expect quality in value, exceptional service, personal hospitality, and to be treated as individuals. What does that mean in reality? Design gets you through the door and to the product; product gains your interest; service sells the product and brings you back. So design is one of the three key tools for financial success. To compete for the e-society, retailers have to entertain their customers in-store and convert the shopping to a real event with control for the individual. Retail designers, understanding the brandâ&#x20AC;&#x2122;s identity and customers, create a visual point of difference in the store. They guide the customer not only physically but also emotionally. Light is key in this collective experience to accentuate the product and promote sales but still remains largely misunderstood by both clients and many professionals. Donâ&#x20AC;&#x2122;t be afraid of the dark; contrast accentuates the messages we want to convey. When a place is lit in a controlled way, with colour temperature, dynamics and contrast, it creates a compelling vista. Stephen Cowles, Associate Director Dalziel + Pow, ÂL ondon/UK

inter v iew

retail store design

“When you can only change two things in a store, make it your graphics and your lighting. Getting it right creates the biggest impact and visual difference for the consumer.”

LOOK good

L O O K good

The retail concept of Betty Barclay is geared to足wards priming brand positioning and communi足cating an international lifestyle. In line with the brand store in the Nova Eventis Center in Leipzig/D, Betty Barclay plans the rollout: with 足swi足velling Cardan-Spirit downlights for general lighting and Vivo spots for the peripheral areas.

R eference� s

fashion & accessor I es

Fashion & Accesso ries Project Hug o Architectur Boss, Chicago/U S A e and shop Blocher Blo concept ch Stuttgart/D er Partners, Hugo Bo ss heigh tens the of its bra power nd to allu re custo with a hig mers hquality interior. flexible C The ardan-Sp irit syste the self-c m frees onfident display ta and sho bles wcases fr o m annoyi reflection ng s.

A common denominator for brand and lighting solution: As can be seen here in Chicago/USA, Hugo Boss goes for the magic of success and exclusivity. Swivelling Cardan-Spirit downlights underline the interior design and set goods centre stage in well-illuminated wall alcoves.

Light and fashion have one

led intelligently in this way also

a wide range of light tempera-

thing in common – they attract

increases energy efficiency.

tures and lighting qualities cre-

people. With both, a high

The fundamental sales talent of

ate atmospheres of all kinds. In

degree of sensitivity is required,

a lighting solution is based upon

this way, typical light stimuli can

and the difference between top

horizontal general lighting, verti-

be achieved for times of day or

or flop is minimal. It is a matter

cally supplemented for shelv-

according to seasons. Or har-

of setting brands and trends

ing and deco islands. Display

monious light for areas where

centre stage and guiding and

tables and cash point counters

slight colour differences play

catching the eyes of custom-

warrant similar attention. High

an important role. In the future,

ers. That works particularly well

illuminance levels focus atten-

innovative LED luminaires will

with dynamic lighting solutions.

tion here as well. In rooms

be increasingly taking on these

Intensity, colour and light direc-

with great depth, a high level

tasks as they offer not only a

tion vary in recurring intervals

of brightness reduces people’s

wide choice of technical lighting

or depending upon daylight

uncertainty of entering the store.

features but also primarily eco-

and visitor levels. Light control-

State of the art: luminaires with

nomic benefits.

L O O K good

Fine materials such as natural

White pinpoint light appears

The fine colour shadowing of

leather, crystal and precious

especially brilliant, and as such

natural leather is especially

stones place high demands on

is an argument for the use of

appealing with warm light col-

a lighting solution. On the one

LED luminaires, optical fibres,

ours below 3,000 Kelvin. Shown

hand, the attractiveness

and low voltage halogen lumi-

in such light, it communicates

of products increases with a

naires�� and �� metal halide luminaires

zeitgeist and elegance and

higher illuminance level, and on

with corresponding filter tech-

emits a feeling of homeliness

the other hand sensitive sur-

nology. Lighting must be much

and authenticity.

faces must be protected from

more unobtrusive where cus-

heat and ultraviolet radiation.

tomers try on spectacles, jewel-

Ultraviolet light, for example,

lery or shoes. Which style appeals

makes rubies fade, and dark

is a question of feeling – and is

opal cracks when subjected

therefore closely related to the

to heat.

appropriate lighting scene.

For Swarovski, star designer Tokujin Yoshioka developed a revolutionary shop interior design characterised by innovative lighting solutions. The special highlight in London/UK: a very dominant structural pillar in the middle of the room was panelled with glass and its entire surface backlit with LEDs positioned at a distance of only 10 cm.

Product and lighting solution are perfectly matched: square recessed downlights conjure up a welcoming atmosphere in the Swarovski shop, the showcases are indirectly lit by LED modules. In addition, high-performance LEDs whose light is directed towards the precious crystal objects provide dynamic accent lighting with high contrasts.

R eferences

FA S H I O N & A C C E S S O R I E S

The flagship store in London/UK has set the example for Shutopia stores throughout the UK: a combination of fixed and swivelling Panos downlights makes the eyes of customers shine. The Arcade wallwasher has an excellent long-range effect with its intensive wide-area light.

L O O K good

R eferences

H E A LT H & B E A U T Y

Health & Beauty ery, glas Perfum and Project Dou g/ D Interior design ei Braunschw gn Ladenbau Köster, si lighting de Hagen/D

and ociations uses ass ro binaa m t o h c ig L .A agination im g e tin th h s fire and lig ownlights ther ra , ly tion of d e m o ates a h uides coves cre re that g . tmosphe direction d re private a esi s in the d lk ta s le sa

In perfumeries and chemist’s

commitment and service skills

shops, it is essential to sell

to the fore. In addition to this,

satisfaction and self-confidence

light must fulfil further function

– attractively packaged in high-

al tasks�� :�� creating order and

quality containers and lavish

allowing goods to be identified

outer boxes. Light can help to

more easily, making fine colour

heighten susceptibility for fine

variations visible and shelf sign

scents and textures. Whether

age legible from top to bottom.

man or woman, the customer

Luminaires with a high level of

wants to be flattered, making

thermal radiation and UV com-

a pleasant light colour for skin

ponents should be strictly avoid

and hair an essential selling

ed. Such circumstances would

argument.

affect the quality of creams and cosmetics, resulting in possible

The quality of lighting reflects

skin irritations. Filtered optical

the quality of goods. Lighting

fibres, LEDs and metal halide

solutions characterised by an

lamps are recommended.

individual perspective underline a shop’s corporate identity and bring the employees’ personal

The Doğa Boutique in the Macrocenter in Istanbul/TR uses the strength of swivelling Cardan-Spirit downlights to brilliantly set the stage for shelving and signage. Decorative glass attachments are used above the service counter, and Panos downlights for general lighting.

L O O K good

The hair stylists Egger in Lustenau/A spoil its clients with all their senses: A large-format Active Light Wall behind the cutting stations, the square 2Light Mini, and indirectly illuminated coves and shelves create a pleasantly creative atmosphere. Light colours and intensities change according to time of day and compensate for adverse weather conditions outside.

The Wella Studio in Darmstadt/D joins hands with a chain of further trend-studios in Lisbon, Paris and Moscow. Here visions are created, new methods are tested and workshops are organised. The inspiring lighting mix for this is provided by subtly backlit mirror walls and 2Light, the downlight with a charming combination of direct and diffuse light.

R eferences

H E A LT H & B E A U T Y

With hair stylists and beauty

Apart from shadow-free light for

Diffuse, warm light allows peace

salons, expectations are very

cutting, this mainly needs sensi-

and relaxation to enter everyday

high. Customers want to spoil

tive light. Coloured light, applied

life. When hair is washed or

themselves and when finished

as decorative lighting modules

during beauty treatment, customÂ

meet the world as a new per-

or in the form of lighting coves,

ersâ&#x20AC;&#x2122; eyes look up to the ceiling.

son. It is not only the visible,

affects the emotional level very

This offers the exceptional

outer result that counts here.

strongly. The customersâ&#x20AC;&#x2122; biolo-

chance to spoil the customer

The stay itself should cause the

gical clock is influenced via

with light and to underline the

whole personality including its

changes in lighting intensities

sensitivity of the service mentality.

inner values to shine.

and colour temperatures.

No hard shadows, but better contrasts instead: At the Salon Martinique Deluxe in Bregenz/A, uniform light from luminous ceilings makes the finest nuances visible and embraces customers in pleasantly gentle light.

L O O K good

me Sports & Ho Accessories New York/U SA Project Adidas, Park, New York/ h et nn Architect Ke oup g Kunzweiler Gr tin fit op Sh A US /D Rhein GmbH, Weil am

in sucanding results Consistent br stores centre its ts se s cess. Adida minated ree gently illu stage using th sts ra nt co ing tivat light strips. Ac ceilings and ck bla by d te are crea spots Cardan-Spirit accentuating . rs he as llw and Arcade wa

R eferences

S �� ports & ho m e A ccessories

Physical and mental fitness, health and nature. Where sports and leisure goods are sold, lighting must prime the customer to these factors and support the creation of a stimulating atmosphere. Sporty light is bright and white and has a light colour of 4,000 Kelvin or more. The ideal sparring partner for this are sensitively applied accent luminaires that bring out the best of high-tech materials, natural fibres and natural mate rials. Dynamic light acts as an interdisciplinary model, setting idols and ideals in the right light. Fast movements and intensive colours encourage top perfor mance and are ambassadors for style and fun. Where recovery and enjoyment are the main priorities, gentle light changes and subdued colours are appropriate motivators. The supporters of such intelligently controlled lighting solutions grow continuously – and not only because of their social aspects. Energyefficient lighting management integrates free daylight within lighting concepts and allows not only luminaires, but also Globetrotter in Cologne/D: The store becomes a landscape that makes shopping a fascinating trip through the world of outdoor sports an leisure time. A consistent lighting effect is created using Vivo spots, an uncomplicated all-rounder that offers a maximum of flexibility.

the sales staff to take a break with the use of specific lighting choreographies, so that luminaires need not operate at full power during the whole length of the day.

look good

Interface Overseas C arpets in Tokyo�� /JP� follow the recommendations of the Koizumi Lighting Corporation. They have implemented Miros projector-reflector systems for lighting the high halls. A flexible mounting system ensures the required flexibility within exhibition areas.

The home is a world full of feel-

right mood and so heighten

from various directions creates

ings with an interior that is a

their will to purchase. Home

an atmosphere, and light reflec-

combination of cosiness and

textiles and floorings require

tions upon metal and specular

style. High-quality lighting is an

large presentation areas. This

surfaces enhances the value of

element that is becoming ever

needs a proper mix of horizontal

goods. The right feeling for cur-

more important for the home

and vertical illuminance levels.

rent trends is seen with the cor-

– and correspondingly ever

Small-format exhibits on the

rect handling of light colour and

more important for the sale of

other hand are presented using

colour rendition. The right tools

furniture and accessories. Every

narrow-beam accent light. The

are LEDs, low-voltage and metal

time of day has its own light-

smaller the product, the smaller

halide lamps.

ing scene, each room its own

should be the beam spread of

function. Lighting concepts

the luminaire. The characteris-

and choreographies adapted to

tics of materials and surfaces

products and their applications

are brought to effect by a bal-

create an appropriate environ-

anced combination of bright and

ment, bring customers the

dark, of light and shadow. Light

R eference�� s

S ports & ho m e A ccessories

At the Victoria Arena in Gothenburg�� /SE�� ,a former movie theater has become a lifestyle mecca. A consistent lighting concept was designed as a contrast to the wide variety of architectural forms. Spirit spotlights installed on Tecton trunking provide both general and accent lighting.

The trademark of the Missoni shop system is a stylish and homely atmosphere. This has been designed by Matteo Thun for Missoni home boutiques all over the world. Cardan-Spirit spots with their characteristic frame design take on the task of individual accent lighting, while backlit furniture and shelving give goods a floating appearance.

FEEL GOOD

In England we have newly fitted more than 265 shops within 12 months, and in peak times we were opening an average of 12 stores per week across the whole of Europe. For this we need a partner that presents itself just as internationally as our shop concept. With Zumtobel we can make sure of a design chain, delivery chain and lifecycle support at the same time in every country. The sometimes crazy race for the best locations creates a great deal of time pressure. It’s impossible to plan more than three or four months in advance. Meaning a concept design that provides the best solution for each individual floor plan is all the more important. There is no such thing as ‘one size fits all’ lighting. What we want is constantly high quality. The identity of a globally active brand is guaranteed primarily via three-dimensional brand presentation. This requires more than a unified logo. What is important is which experience I offer the customer. Employees must be made to achieve top performance. This requires a shop that is functional and of high quality. It is not just an invention of industrial psychology that people’s surroundings have a positive effect on their performance and productivity. Lars Bolle, T-Mobile Vice President European Sales Marketing

inter v iew

rollo u t m anage m ent

â&#x20AC;&#x153;In the last three years we have rolled out a unified concept to over 2,000 shops across Europe. With much success in my opinion. Design confidence and a high degree of discipline are decisive factors.â&#x20AC;?

FEEL Good

FEEL GOOD

R eferences

T E L E C O MMU N I C A T I O N S & H I F I

uniTelecomm i hif cations & Zone

M Samsung Seoul/ Project ex Mall, in the Co chitects Ar a re South Ko dl, ber + Kain design Schmidhu ng ti gh Li h Korea Munich/D Seoul/Sout Phase II, make light and colour Dynamism OTION EM e e. Th an experienc sy control ea s l ensure touch pane special d ous wall an of the lumin aires. in m lu ed nt ceiling-mou

Communication is a basic requirement for people, and not just since yesterday. Modern teleÂ communications have indeed discovered possibilities of overcoming great distances within seconds. Music is not found on black discs any more but is downloaded as data files from the Internet. A few years ago, the demand for these products exceeded their supply. The retail quality in the first generation of hifi and mobile phone shops was therefore of minor importance. Fascination for communication technologies remains boundless. Todayâ&#x20AC;&#x2122;s abundance of supply and the vehemence of customer loyalty programmes call for a new form of light. A solution that considers all human aspects of light. The visual component is the basis for ensuring that all products can be seen. In order to pave the way for sustainably successful sales discussions and demonstrate competence and innovative strength, light must also show emotional and biological effects.

Not a commercial shop, but a place for meeting: With its M zones, Samsung is aiming to intensify customer loyalty via personal experience with its electronic products. The new form of communication takes place in a pleasant atmosphere characterised by plenty of diffuse light and colour changes.

FEEL GOOD

The Range of goods for sale and the lighting solution characterise the innovative appearance of the Bose flagship store in London/UK. The sales success of high-tech is closely related to its design, and the lighting solution standards were set accordingly high. The decision was taken for an impressive combination of Lighttools lighting channel systems, Cielos luminous ceilings, and CardanSpirit and Panos downlights. A sensitive detail: the Artsign escape sign luminaire also features a technically linear design language.

At Bose, a skeleton of â&#x20AC;&#x2DC;luminous ribsâ&#x20AC;&#x2122; guides customers directly to presentation areas and shelving. Lighttools lighting channels have been fitted here with spot components for accent lighting and linear luminaires for general lighting. The storeâ&#x20AC;&#x2122;s main circulatory aisle is brightly illuminated by Cardan-Spirit spots, and Vivo spots provide effective accent lighting for display windows.

REFERENCEs

T E L E C O MMU N I C A T I O N S & H I F I

Tough sales arguments step back for ‘soft’ factors. Where products lack rational characteristics that differentiate them, emotional aspects become more relevant: room atmosphere, fascination and comfort. State-of-the-art interior design concepts in terms of technology and design correspond with luminaires that pick up on the products’ technically innovative characteristics. Dynamic lighting solutions also open up a wide range of options for effective d ifferentiation concepts. On a visual basis, glare-free merchandising requires uniform light in large quantities. This extra basic brightness enhances the materiality of goods more effectively than accent lighting. Lamps with colour temperatures of approximately 3,000 Kelvin appear particularly pleasant. The programme for display windows is a great deal richer in contrast. Here it is important to emphasise focus points with light. Countless bestsellers celebrate their debut in showcases. Brilliant lighting accents and coloured LEDs turn these into attractive stages for presentation.

As well as the colour magenta, the square logo has a fixed place in the Europe-wide brand book for T-Mobile, Bonn/D. Cardan-Spirit as a special luminaire references the square design of the logo. Central areas thus profit from a double effect –�� a design reflecting an image, and a pleasant lighting ambience.

FEEL GOOD

e Automotiv

Tokyo/JP di Forum, sign Project Au de d re an Architectu ternational Japan In ts ting Projec o/JP Ligh Inc, Toky umi Lighting iz Ko design Tokyo/JP gy Corp, Technolo a contrast fast lane: as Light on the lour, the co backlit in to the walls dictates em st sy l ne lighting chan ving the gi l, ve tra n of the directio . al mic appe hall a dyna

Audi uses light as an architectural element. Here in Tokyo, a luminous wall with variable colours and diffuse distribution immerses all rooms and storeys in atmospheric light.

REFERENCEs

AUTOMOTIVE

It lies in the nature of things.

sumption – and ideally to reduce

Luxmate lighting management

Only those that use energy as

it, as can be seen in the lighting

system is capable of offering the

a force for propulsion are able

arena primarily with the use of

perfect ratio of artificial light to

to apply it as efficiently as pos-

intelligent control systems such

daylight, 24 hours a day, fully

sible and thus to contribute to

as Luxmate. Record savings

automatically – with valuable

a reduction of CO2 emissions.

levels are minus 80 percent.

plus points in terms of flexibil

The way forward for the auto-

ity and individuality: lighting

motive industry is similar to that

Modern architecture provides

scenes can be adapted at the

of Zumtobel. The conscious

valuable support for efficient

press of a button to personal

handling of resources is closely

lighting concepts. Generous

requirements; luminaire groups

dependent upon product qual

glazing and light inlets allow

and functions can respond to

ity. Innovative technologies are

large quantities of free daylight

changed situations at a click of

therefore mainly used to make

to enter halls, whereby both the

the mouse.

products more efficient and to

economic and environmental

design them more attractively

potential of a daylight-based

without increasing energy con-

control system increases. The

At their customer and delivery centre in Neckars ulm/D, Audi AG lets the sun shine using the Miros projector-reflector system. Thus large quantities of light can be directed in any direction.

FEEL GOOD

The automotive industry is characterised by strong brands. Emotional binding counts for more than a host of rational arguments. One of the strongest sales arguments is authentic surroundings. Here innovative light has the great advantage of being able to respond flexibly to the needs of brands and customers. In the evening and during nighttime hours, light has the task of slowing down passers-by and to attract their attention to products, brand messages and customer loyalty measures. An optimally illuminated showroom establishes a friendship between people and cars. Suitable tools for this are large-area lighting systems that emphasise the forms of coachwork and avoid irritating reflections. High-performance spots make surfaces sparkle like diamonds – from different directions, thereby avoiding hard shadows. An excellent alternative are lighting channel systems or continuous-row systems that combine general and accent lighting in a visually attractive system.

For Toyota in Ekaterinburg�� /RUS�� , the local lighting experts from Tochka Opory designed and implemented a concept with a high level of ambient brightness. The Panos downlight range perfectly satisfies the special requirements in high halls and decorative areas. Additional accents are provided by Vivo spots and architecturally designed light lines.

REFERENCEs

AUTOMOTIVE

At the Porsche Centre in Ginza, Tokyo/JP, highperformance luminaires make the high-grade coachworks sparkle. The high level of flexibility and extraordinary brilliance were the two main arguments that convinced the Koizumi lighting designers to opt for a lighting solution using Xeno spots and Panos downlights.

FEEL GOOD

ts Bank Outle it4me rtis Cred Client Fo D Design or n/ se Es GmbH, Interi +Romani Cronauer nsheim/D Be s, er Design allation and inst GmbH, Fitting nbau de La nn Hoffma ck/D l-Holtwi Rosendah by light tity created Brand iden innovative is th r: rio te and the in op can be bank and sh mixture of many. er G in times found 130

A particular feature of the interior are the curved wall surfaces. The lighting solution consistently follows these curves: in front of the goods displays with curved tracks and CAP spots from the special product range, and above the self-service lounge with Panos S downlights. A special luminaire marks the central hub of the store and creates the basis for a homely atmosphere with a high level of uniform light. (Picture nora systems GmbH)

REFERENCEs

BANK OUTLETS

Shop or bank? Boutique or

reflections. Neutral general light-

insurance company? The new

ing creates a good combination

outlets for service providers

of presence and discretion.

need some of both to bring

This is mainly required where

service and benefit nearer to

customers seek personal infor-

customers. As a consequence,

mation at self-service terminals

display windows and part of

or with a consultant. The light-

the retail areas are used for

ing scene should therefore be

activation. Where products and

serious and discreet, and should

messages are set centre stage,

meet the European standard

a vibrant shop atmosphere

EN 12464 on “Lighting of indoor

dominates. Backlit displays,

workplaces”. That principally

large-format flat monitors and

means good coordination of

properly illuminated presentation

vertical and horizontal illumi-

walls captivate the glances of

nance levels.

viewers, ideally without irritating

Here in Stuttgart/D, as in all its easyCredit shops specialising exclusively in consumer loans, easyCredit relies primarily on a well-staged brand and individual ambience.

A stage to the street The magical talent of display windows and facades

In a display window a company does not only present its goods but its whole identity. In or out? First impressions count, and light is an important criterion in deciding whether a customer enters a shop or hurries to the next. Brightness by itself is not enough. The lighting solution must specifically orient itself according to the composition and quality of products, and impart feelings and mood. Customer desire is the correct starting point when designing a lighting solution. In general, a wealth of lighting effects should be offered, thereby slowing down the pace of passers-by with visual stimuli. Customersâ&#x20AC;&#x2122; length of stay in

Just one glance into the retail area, and people feel magically attracted. With its authentic interior design, Fossil in Cologne/D sets the stage for the brand and the product.

SOLUTION: Vivo spots demonstrate their all-round talent in every zone and storey: for general and accent lighting, installed on tracks, and as swivelling ceiling-recessed luminaires.

front of a display window has a direct influence upon shop frequency, a fact confirmed by sales psychologists. Shop designers thus use the whole potential of a facade ever more intensively to catch peopleâ&#x20AC;&#x2122;s attention. They allow a view into the interior of retail areas across several storeys and thus take advantage of the magical possibilities for alluring provided by selection and size. The lighting solution here has the additional task of enticing people over a long range.

Using variable background panels, Betty Barclay in Hamburg/D is able to give its display window backdrops a high degree of flexibility.

SOLUTION: the flexibility of the lighting solution corresponds to the flexible display window design allowing a glimpse into the shop interior. In unison with the architecture, a row of arbitrarily lockable Vivo spotlights that can be pivoted through 360Â° creates enticing accents.

Z one S

With a brightly illuminated entrance zone and a display window facade on the first storey, Orsay in Munich/D catches the attention of passers-by.

SOLUTION: With high illuminance levels, Panos downlights show customers the way into the shop. On the first floor, Vivo spots set strong accents along the front of the display window.

F acades , displa y windows

Light for seeing The potential of general lighting

This way please! Light is capable of giving orientation. A well-structured arrangement of luminaires and well-distributed brightness levels give customers the necessary aid for visually assessing the retail area. Higher levels of illuminance and linear light sources guide customers past pedestals and other stumbling blocks. The sun’s out! Weather influences the customers’ moods and therefore their purchasing desire. On dull days, the desire to purchase comes better to the fore with increased quantities of light. Striking the right note! Differen-

Dornbirn/A: Merchandising and shop both aim to strengthen the Mohrenbräu brand.

SOLUTION: 2Lights combine both aspects of a sales-boosting lighting solution within one luminaire. Gentle lighting creates pleasant ambient brightness, and warm light colours emphasise the natural grain of wooden cubes.

Burrioptik in Zurich/CH places emphasis on high-quality materials and modern linearity.

SOLUTION: Luminaires reflect the interior design language in terms of form and arrangement and strengthen these with clearly defined parallels. Four square 2Lights illuminate the central area within the columned square. Oblong Cardan-Spirit downlights show their strengths with accent lighting above the long counters with lateral multimedia screens and along the wall shelving.

tiation of the range of goods on offer using colours addresses customers at an emotional level. Seasonal goods sell better where light colour corresponds to the natural lighting scene appropriate at that time of year. Authentic lighting scenes are the precondition for making people feel at ease. Cool, rational light with few accents from simple, sober light sources is the language of light for bargain hunters.

Z one S

As long as a catwalk, as high as a concert hall: extravagant dimensions characterise the appearance of Hugo Boss in Stockholm�� /SE�.

SOLUTION: Recessed Cardan-Spirit modules fitted with several lamps illuminate the high-ceiling retail area with concentrated power while at the same time creating accents. Their linear arrangement and the backlit shelving on the rear wall guide customers into the depths of the space.

G eneral lighting

Light as a design element Flair and functionality for showrooms

Successful brands have one

The Vodafone VIP-Net Project encompasses 30 outlets in all the towns of Croatia, creat足 ing a brand personality that looks to the future with the aid of high brightness levels and a young, fresh design.

thing in common: a strong personality that consistently sets itself centre stage, highlighting all its peculiarities. In addition to emotional criteria, the outer appearance of a shop is the

SOLUTION: An exciting mix of Panos downlights with wide-angle and narrow-beam distribu足 tion optimally addresses the various room situations. Lighting coves illuminated by Tecton Tetris dissolve spacial boundaries.

main decisive factor. Richly coloured exhibits with shiny surfaces have different demands than materials with strong 足t extures, for example. Diffuse or directional light? Both concepts have proved their worth for showrooms, and both in combination. With a diffuse solution, light flows undirected into the room. It is dispersed in all directions, creates minimal shadowing and provides sufficient brightness and guidance to serve as general lighting. Prominent protagonists are luminous ceilings with frosted or opal glass. Backlit coves also emit mainly undirected light. Accent lighting has its particular strengths in setting exhibits centre stage. The interplay of light and shadow emphasises forms and textures, but care must be taken to avoid hard shadows upon adjacent objects. This can be avoided using a combination of diffuse and directional light or special accessories such as barn doors.

In a showroom that opens upwards, Wilkhahn Japan presents ergonomic seating for the office.

SOLUTION: Suspended Serondo luminaires provide pleasant ambient brightness and create an architectural plane of light. The Koizumi lighting designers positioned tracks fitted with Vivo at the same height, and each exhibit was assigned one spotlight.

Z one S S howroo m

In this unique automobile world of experience in Cologne/D, the ÂMercedes-Benz brand is presented to a very broad target group in a Âfascinating way.

SOLUTION: Active Light Fields bathe the cars in impressive lighting and create an artificial horizon, thus enhancing the brandâ&#x20AC;&#x2122;s classic lines. In addition to numerous recessed luminaires, Xeno spotlights are used in combination with Luxmatecontrolled light walls and the Miros projector-mirror system in the giant glass dome.

Light for near and far Lighting strategies for peripheral areas and shelving

Like the proverbial ‘light at the

of the luminaires determine

end of the tunnel’, optimally illu-

how efficiently and how deep

minated shelving guides streams

light falls into the shelf niches.

of visitors into the depths of the

Shadows must not be allowed

room. Without brightly accented

to be cast on goods, even

peripheral areas, visitors would

where the customer stands

miss visual leads and would

directly in front of the shelf.

therefore lose their sense of

The ideal beam spread is relat-

overview. This situation calls

ed directly to the size of goods

for technical lighting features

presented. The smaller the

that can uniformly illuminate

product, the smaller the beam

large surfaces. The result is

spread should be. Extra atten-

an excellent long-range effect,

tion must be paid to products in

giving customers orientation and

shelves having built-in lighting.

bringing advertising messages

Where luminaires are in direct

at a distance visually closer to

proximity to the products, only

them.

those luminaires that do not

Criteria for the near range are

emit damaging IR and UV com-

completely different. Angle

ponents are suitable.

of beam entry and alignment Orsay boutiques such as here in Munich/D have a very high c ustomer frequency.

SOLUTION: White Panos S downlights are arranged regularly along peripheral areas, enabling clothing and accessories to be illuminated without shadows.

Eindhoven/NL: Multimedia screens and lighting provide for welcome variety in the House of Shoes. The design for the Dutch shoe brand was developed by retailLAB. SOLUTION: Based on high ambient brightness levels supplied by Panos downlights, backlit shelves and Solar II spotlights set the stage for the product range.

Z ones

With a homely atmosphere, Mangold in Ulm/D underlines their high affinity to authentic and natural materials.

P eripheral areas and shelv ing

SOLUTION: With their warm light, Panos S downlights awaken cosy memories, and their simple design emits an inner calm. The materiality and feel of the products are presented to 足optimum effect.

Light for looking Glare-free deco points, display tables and showcases

Accent lighting can be likened

This can only be optimised

The basis for glare-free mer-

An additional challenge are

to a drum beat. Within an

where the illuminance levels

chandising is general lighting

mini-displays足 and showcase

orchestra of lighting instru-

of accent lighting are distinctly

that is not targeted directly on

boxes constructed of highly

ments, it takes on the task of

higher than those of general

customers. The most effective

specular material. Light entering

providing variety and of setting

lighting. A rule of thumb is:

remedy are luminaires with

at a particular angle is re足flected

highlights. The ideal atmosphere

the more exclusive the goods,

good glare control, ensuring

back at that same angle.

for presentation and retail is

the more sophisticated the

that customers are neither

created by a contrast between

lighting solution must be.

irritated nor disturbed in their concentration.

general and accent lighting.

T-Mobile, Bonn/D: the unified concept is rolled out across Europe as a threedimensional brand experience.

SOLUTION: The individual branding of the lighting solution can be seen amongst other things in the suspended Cardan-Spirit special luminaires that have been adapted specifically to the furniture in order to avoid irritating glare on mobile phone displays.

With light and transparent-looking interiors, the Loeb Loewe Gallery in Karlsruhe/D lends product innovations a futuristic touch.

SOLUTION: Vivo semi-recessed spots, Panos downlights and backlit display panels together provide an optimal lighting solution without glare. Light from the floor gives the displays a floating appearance.

zoneS Deco points, display tables, showcases

Fossil, Cologne/D: The variety of 足p resentation matches the variety of products. SOLUTION: Fully swivelling Vivo spots bring light rays into the best position for both reflection-free glass showcases and optimally illuminated shelving.

Direct contact Light for chillout and lounge

Sales psychologists see a direct

ing the shop. Where walls or

Light used with tact and feeling

connection between stress and

partitions tend to isolate these

protects their private sphere,

shopping behaviour. Where

rest zones too much, light is

even where direct sight of

customers feel excessive stress,

then given the task of visual dif-

brightly illuminated presentation

they terminate shopping pre-

ferentiation. Warm light sources

and retail areas is still possible.

maturely. In order to prevent

with significantly reduced illu-

this, zones are created where

minance levels offer the most

customers can withdraw. Many

appropriate contrast to active

of them attract with the flair of

retail areas, protecting those

a fine bistro. A cappuccino or

seeking rest from both reflected

snack in a cosy atmosphere

glare and the feeling that they

helps customers to recover and

are being looked at as if they

collect themselves without leav-

were figures in a shop window.

Noticeably comfortable: At Betty Barclay in Leipzig/D, extravagant sofas invite passers-by to stay.

SOLUTION: Cardan-Spirit ceiling-recessed luminaires direct light elegantly past the chillout zone, creating a pleasant atmosphere completed by homely accessories.

On the first floor at T-Mobile in Bonn/D, customers can devote themselves to the theme of communication without being disturbed.

SOLUTION: Akin to daylight, the Cielos luminous ceiling floods the room with pleasantly soft brightness. A Lighttools lighting channel fitted with spots creates varied accents.

zones

C hillo u t, lo u nge

Language-independent branding: In Ekaterinburg�� /RUS�� , Toyota lets colours and forms speak.

SOLUTION: The unusual lighting design takes on elements from the brand logo and sets these creatively centre stage. Decorative Panos downlights are arranged around oval lighting coves and uniformly illuminate the service room.

Light for making buying decisions Fitting zones with added value

For decades, the fitting room has been grossly neglected, although it is here that the selected garment is tried on for the first time. Today, zones for fitting are granted more space and attention. The cubicles are becoming larger, and the anteroom now has mirrors and seating. The right light offers just as much help when deciding what to buy. Much more advantageous than a luminaire emitting light from above is pleasantly soft light from light slots in mirrors or walls. To avoid glare, luminance levels are reduced to a pleasant level. The ‘First Lady’ among light colours is warm white. Light temperatures around 2,700 Kelvin appear friendly and flatter the skin. The lighting design service for exclusive fashion stores goes one step further: several light colours are offered for fitting. Individual customers can select the most appropriate lighting atmosphere for the garments they wish to try on.

Nuremburg/D: The Wöhrl fashion store is well-known for its friendly atmosphere, extending as far as the fitting rooms.

SOLUTION: Slender Slotlight light lines were positioned on both sides of the mirrors, providing uniform illumination. Modifiable colour temperatures provide adequate lighting scenes that can be adjusted to the occasion for which the clothing is needed or to the customer’s skin type.

Z ones

Momo in Heilbronn/D has decorated their fitting rooms completely in white and with an inviting brightness. SOLUTION: Wall lights with indirect and direct distribution at eye level create足 pleasantly uniform, glare-free light.

F itting roo m

The bodyguard for your customers Light for stairways and circulation areas

“My favourite leisure activity

In Zagreb/HR, Vodafone works with light and architecturally sophisticated devices to design interiors and stairways that seem to invite.

is shopping”. The number of people who count shopping as one of their favourite leisure activities is increasing across all

SOLUTION: The Panos downlight range is also the perfect choice for corridors and circulation areas. Uniform, glarefree illumination renders steps easily recognisable.

levels of the population. Department stores and shopping malls are increasingly taking over the function of leisure and experience centres. Zones that are not actively used for retailing are now gaining the attention of lighting designers. The motto is guiding and leading with light. Light serves as a routing system through the complex variety of goods on offer and points the way to these. Central areas are impressively set centre stage as market places, and stairways and landings are illuminated in conformity with relevant standards. For all of these areas, there is a wide range of appropriate lighting concepts. Creativity knows no bounds. Light and architecture merge to become one unit. Circulation areas are marked effectively using indirectly illuminated ceiling projections. Ceiling-recessed luminaires or LED lighting systems can also be used as direction signs. The subject of lighting control is becoming increasingly more important – for rendering the property more attractive and at the same time reducing consumption of energy. This is p articularly possible with the intelligent integration of daylight.

Edeka in Lindau/D accompanies customers through the store with sweeping lines.

SOLUTION: Coloured cove lighting underlines the interior design and helps customers to find their way. The Panos HIT downlight takes on the task of arousing sympathy, providing a high level of ambient brightness.

zone S

Applying numerous innovative LED solutions, the Stadion Center in Vienna/A is a technical pioneer among modern shopping malls.

SOLUTION: LED light strips with 足variable colours make architecture recognisable at a glance and thus also simplify orientation. Optimum general lighting, across several 足storeys, is provided by Panos HIT downlights.

S tairs and circ u lation area

taste GOOD T aste good

â&#x20AC;&#x153;Fresh and Value. 24-hour shopping. Food to go and food to stay. We see the same trends all over the globe but we see them at different times.â&#x20AC;?

inter v iew

I N T E R N AT I O N A L S tore Manage m ent

All around the world, we see the same trends in retailing, but we see them at different times. Formerly, in America you had only large supermarkets or very small convenience stores. Now there is also the middle size stores, with a focus on quick and convenient shopping. In some countries, convenience stores are flourishing, while in others it is shopping malls that attract customers most. What is decisive is the lifestyle that predominates in a region. Food to go and food to stay are particularly important in areas where you have a high percentage of women in the workforce. It is crucial that the stores open before customers are at work or at school. 24-hour shopping is convenient for all those who work at night or on weekends. Today, we also set great store by sustainability on all levels, including efficient use of energy. This also applies to lighting. In the early 1980s, we felt very revolutionary when we talked with Zumtobel about lighting the products instead of floors and ceilings. Then we began to use spotlights to highlight various elements of the store. The next step was to adjust the lighting to the products. Today, lighting has to fulfil another important task: it must create the right atmosphere – which, of course, will vary greatly from country to country. Dr. Gordon Campbell, CEO Spar International

T aste good

City Center Celje/SLO ========= ============ Slovenia, Client Spar O Architect Ljubljana/SL tur und ek it ch Ar A&GP ng, Vienna/A Generalplanu sultants on 足c Electrical a/SLO an lj ub Lj P, IM ========= == == == == ====

nter e face-lift, the Ce After an extensiv ce. pla ng eti me urban has become an all amount by an sm no in ed aid This is changg solution: with intelligent lightin ents, a on mp co t ligh ol ing warm and co d inside rte po ns tra is ere daylight atmosph t has ligh red lou ved. Co and power is sa orientation ing aid of k tas taken on the ention. and arousing att

During night hours, too, the lighting is omnipresent: in order to do without buried spotlights, 400 pin spots have been built into the blue metal facade of the shopping centre.

An eye-catcher that attracts the mobile passers-by at a busy crossing: the mall marks its entrance area with a jutting roof that is illuminated from below with daylight brightness.

REFERENCEs

SHOPPING MALL

Light and how the retail stage

The lighting concept is aimed

framed, square light fields were

is set play an essential role in

at creating an atmosphere of

built into the ceiling. For the dif-

the world of shopping malls.

well-being. For this, a mall

fusers, high-quality pearl material

Just how successful intelligent

needs wide-area lighting to the

has been used, and the special

lighting solutions can be is

greatest possible extent. Where

luminaires have been fitted with

demonstrated by the Celje City

lighting also provides guidance,

warm and cool fluorescent

Centre in Slovenia. The former

it is essential that the flow of

lamps. These are in turn linked

one-storey shopping centre has

customers is toward shops and

to a daylight sensor. It is thus

managed to multiply its catch-

that even with low customer

possible to adapt the colour

ment area with expansion and

frequencies they never get the

temperature and intensity of

modernisation throughout.

feeling of being alone. Ambient

lighting to the weather situation,

illumination on the ground floor

and so create a connection with

was provided by large blue-

the outer world.

Square luminaires specially designed for the mall provide widearea illumination on the ground floor, which – according to weather conditions – emit either warm or cool light.

TA S T E G O O D

A generous quantity of daylight enters the building via a 1,000 m2 glazed roof. This high hall houses a playtree for children, the food court, and an area used by the public for cultural events. Lighting has the task of making the most of free daylight, and also of “letting the sun shine” during the evening hours and at night. This has been implemented throughout the building using the Luxmate Professional lighting management system. Up to 70% of electricity can be saved during a daily cycle thanks to intelligent lighting control. In line with the Humanergy Balance concept, a balance is achieved between lighting quality and

The Active Light Wall clearly visible from both floors creates excitement and variation, while the spotlights between the skylights simulate the magical effect of a starry sky.

energy efficiency. In addition to headlights installed around the skylights, spotlights have been integrated into the steel construction in order to create a starry sky appearance. As a backdrop for the vibrant space, an Active Light Wall has been installed featuring electronically controlled red, green, blue and white fluorescent lamps. Its colours change several times per minute to create a striking, dynamic overall picture.

The market place in the heart of the shopping mall: free daylight enters through a 1,000 m2 glazed roof and is energy-efficiently supplemented by the right quantity of artificial light, which, if required, takes on the complete lighting task.

REFERENCEs

As soon as dusk arrives, absent light is automatically compensated for: Luxmate controls a balanced mixture of indirect general lighting and impressive accent lighting.

SHOPPING MALL

T aste good

REFERENCEs

SUPERMARKET

Todays concentration of super-

With its consistent strategic

markets is extraordinarily high.

orientation as a ‘supermarket

At many locations, two or more

with an innovative range of

stores are situated just a few mi

goods at moderate prices’ it has

nutes apart from each other. And

achieved a transformation from

the range of goods is becoming

a range of grocery stores to a

increasingly similar. Even organic

supermarket chain valued by both

products or regional specialities

customers and professionals.

can be found in almost every

A particularly noticeable dis-

supermarket and also in exclusive

tinction is the lighting. Decora-

delicatessens and discounters.

tive luminaires underline the

With such a high level of competi-

independence of the brand and

tion it is a challenge to win the

lastingly characterise its image.

favour of customers every day.

This concept makes the Dutch

One of those that have succeed-

chain an international forerunner

ed is the C 1000 supermarket

for the implementation of new

chain, with over 450 locations in

ideas and concepts.

the Netherlands.

Supermarkt C 1000*, Nuenen/NL ========= ============* 0 Client C100 Nuenen/NL Supermarket, anding Br Design SVT oup, & Design Gr NL m/ da er Amst ========= ============

tiation: g tool for differen Light is a strikin ires ina lum d pe n-sha decorative balloo area, Proton-Tec s od go sh fre mark the head task of gondola spots take on the g. tin ligh nt ce ac illumination and

The range of goods that differentiates C 1000 supermarkets from its competitors gains additional appeal and presence with a like-minded lighting solution.

T aste good

Fluorescent lamps with Tecton reflectors and white anti-glare louvres create wide-area illumination for shelving, and Proton-Tec spots set well-proportioned accents.

Since a large part of the retail areas already existed, all C 1000 supermarkets have an independent character. But whichever branch a customer enters, he always finds the same quality at the same price. The supermarket in Nuenen is the best example of how a pleasant shopping atmosphere boosts sales. Differentiation in the range of goods and innovative service is also apparent in an independent lighting solution. The Tecton continuous-row lighting system used throughout the supermarket has been fitted with vane louvres for cashpoint areas. The result is a glare-free zone for working and waiting.

Large balloon-shaped lumi-

REFERENCEs

SUPERMARKET

naires float above the fruit and

reflectors and white anti-glare

or send it via e-mail. Digital snap-

vegetable areas and exhibit not

足lou足vres were selected. For the

shots can be brought to print on

only visual but also emotional

cash point areas, the continuous

site, and for mobile phones there

characteristics. Green plexiglass

rows have been fitted with glare-

is a wide selection of ring tones,

panels underline the theme of

free vane louvres, and above

melodies and games. Dispensing

freshness and serve to complete

gondola heads and along shelving

machines take orders for tobacco

the branding. The Tecton continu-

Proton-Tec spots set accents.

goods and spirits around the clock.

ous-row lighting system is used

The high-quality lighting solution

as a system for general lighting

displays the innovative concept

throughout the stores. Its techni-

to optimum effect. Customers

cal lighting features have been

with questions about nutritional

adapted according to the specific

themes such as gluten or allergies

requirements of individual zones:

can find information with the help

for general lighting, wide-angle

of a computer screen, print it out

Supermarket lighting sets an example: high levels of ambient brightness with good glare control are supplemented by narrow-beam accent luminaires.

T aste good

Begle Bakery Bludenz/A: ========= ============ Begle, n Client Anto itect ch Ar A z/ en Blud enz/A ud Bl e, gl Be Josef lations al st in al Electric s/A er Bu , Cavada GmbH ========= == == == == == == retail xibility for small A high level of fle tem sys g tin ligh ls oo areas. The Lightt s the le modules keep with its adjustab date for the to up ion lut so lighting ts obtrusive downligh long term, and un tness. gh bri nt bie am t provide pleasan

Eyes have a sense of appetite,

tion and image-building takes

presented to particularly good

and light is the main appetiser

place. A friendly and pleasant

effect on inclined shelving sur-

in retail areas. With proÂfessional

atmosphere is therefore just

faces. The optimal lighting sup-

lighting, golden-brown rolls,

as important as reflection-free

plements are recessed luminaires

delicious snacks and other

illumination of the showcase.

that direct their light specifically

foodstuffs, gain significantly

Agreeable light creates sympa-

and efficiently onto the goods

more power to allure. Good

thy and is a successful way of

on offer. In addition, protection

light creates higher sales, and

creating awareness among cus-

against heat and UV rays is an

directs the consumerâ&#x20AC;&#x2122;s attention

tomers for customer orientation

important factor. Infrared filters

away from price and towards

and proximity. Comfortable light

and modern lighting technolo-

quality. A particularly tempting

for the corner seating has the

gies, such as optical fibres and

eye-catcher is the counter. This

effect of a passive invitation to

LEDs, reduce any negative

is used for goods presentation,

stay for a coffee or snack. The

impact to a minimum.

and is also where communica-

variety and quality of goods is

REFERENCEs

The smaller the shop, the more impressive it is to set the retail area centre stage as a complete object. A high level of ambient brightness combined with distinct lighting accents arouses the attention of passers-by.

FRESH FOOD

In order that food can appear fresh and appetising, it requires high quantities of light and precautionary measures to protect goods against drying out or fading.

Sunny lighting accents For the freshest fruit and vegetables

More than any other zone, the fruit and vegetables department characterises the image of the store. This department is therefore given first priority when assigning retail areas. In many supermarkets the effect of dewy-fresh salads and colourful fruits is used to slow down entering customers and to stimulate their appetite. Sunny light has a much better effect on fresh goods than any stop sign. Light colour and light distribution are the decisive factors of the artificial sun. Using the right lamps and reflectors, the freshness and attractiveness of the various types of fruit and vegetables are effectively highlighted.

The fruit and vegetables department at Edeka in Lindau/D forms a selfcontained area.

SOLUTION: A distinction to general lighting is achieved using swivelling Panos S downlights. They have been fitted with SDW-T lamps (100 W) and gold-coloured flood reflectors.

The way into the Coop supermarket in Milan/IT leads through the fruit and vegetables department.

SOLUTION: The Tecton continuous-row lighting system marks aisles and surfaces. Proton-Tec spots installed on the trunking have been fitted with SDW-T lamps (100 W) and gold-coloured flood reflectors.

Lighting solutions with spotlights are especially effective. They make goods stand out from the sea of lights, and highlight special offer displays flexibly created with the aid of palettes, boxes and crates.

Z ones

At Eurospar in Götzis/A, fruit and vegetables are set centre stage by a combination of daylight and artificial light.

SOLUTION: The 3-circuit track as a consistent element for the fruit and vegetables department has been fitted with Vivo spotlights pivoting through 360°, SDW-T lamps (100 W) and champagne-coloured flood reflectors.

F r u it and v egeta b les

Tone on tone Light for cheese, bread and pastries

Bread and pastries appear especially crusty where light takes on the warm yellow tone of the baked goods and thus multiplies its effect. The concept of colour intensification is also used for cheese specialities. The various types on offer are presented according to their individual colours. Cheese and pastries both respond noticeably to excessive temperatures and IR radiation, and so must be protected from the effects of dehydration by appropriate lighting technology. The uniformly bright illumination of showcases requires luminaires with wide-angle distribution. Pinpoint lighting accents on the other hand liven up rear walls and heighten the longrange effect.

In Budweis/CZ, Interspar displays a wide variety of cheese specialities in self-service showcases.

SOLUTION: Suspended Vivo spots bring light nearer to the products. Fitted with SDW-T lamps (100 W), gold-coloured reflectors and IR filters for temperature and IR protection.

Eurospar in GĂśtzis/A places bread and cheese counters in the centre, both architecturally and in terms of lighting.

SOLUTION: Arranged in a circular pattern, Panos S downlights focus both the light and the consumersâ&#x20AC;&#x2122; attention. The swivelling recessed luminaires have been fitted with SDW-T lamps (100 W) and gold-coloured reflectors.

Z ones

Crispy diversity is set effectively centre stage at Interspar in Budweis/CZ.

C heese , b read and pastries

SOLUTION: Design and lighting quality are part of a sophisticated solution. The suspended Vivo spots have been fitted with SDW-T lamps (100 W), gold-coloured reflectors and IR filters.

Carefully and skilfully Setting the stage for meat, cold meat and poultry

The high art of lighting meat products is closely connected to a careful tuning of light colour. Although it should set juicy freshness tantalisingly centre stage, it must still appear white in order not to unlawfully mislead customers. Special filters, lamps and 足reflectors allow the design of an appealing lighting solution: covering a wide area and free of reflections, with minimal IR and UV impact and with reduced illuminance levels to prevent meat taking on a 足p remature greyish look.

Fresh meat and cold meat is offered by Edeka in Lindau/D below a redorange roof structure.

SOLUTION: Two rows of recessed downlights direct their light onto the showcase and rear wall. Panos S have been fitted with SDW-T lamps (100 W), 足silver-coloured flood reflectors and special filters for illuminating meat and cold meat products.

The delicatessen department of Coop in Brescia/IT scores with Mediterranean charm.

SOLUTION: Proton-Tec spots with SDW-T lamps (100 W), silver足coloured flood reflectors and special filters for meat and cold meat products.

Z ones

Fish, delicatessen, meat and cold meat products can be found at Eurospar in Götzis/A at an unusually long counter. SOLUTION: As a contrast to the Vivo spots (fitted with 70 W HIT lamps), recessed Panos S downlights mark the service area. They have been f itted with SDW-T lamps (100 W) and, dependant on the goods illuminated, with gold or silver coloured reflectors and IR or meat and cold meat filters.

Meat, cold m eat and po u ltr y

Refrigerated and frozen Fresh light for fish, frozen and dairy products

Refrigerated and frozen food-

of foodstuffs seems intuitively

lent colour rendition are advan-

stuffs gain extra freshness

greater in visually cool rooms.

tageous for the wide variety of

using very white light. HIT or

Counterproductive in refriger足

foodstuffs; high illuminance levels

fluorescent lamps are therefore

ated areas are luminaires that

make fine details more visible.

recommended with high colour

emit measurable quantities of

temperatures. Cool light colours

heat with high levels of IR radia-

with 6,000 Kelvin are an emo-

tion. They unnecessarily raise

tionally effective cooling device.

the amounts of energy needed

The shelf life and freshness

for cooling. Lamps with excel-

In Budweis/CZ, Interspar relies on a formally uniform system for both normal and refrigerated shelving.

SOLUTION: A Tecton continuous row with special reflectors for fluorescent lamps (2 x 80 W) directs appetising light into refrigerated shelving.

Ratio in M端nster/D presents fresh fish set upon cool ice.

SOLUTION: Recessed downlights with HIT lamps (70 W) and silver-coloured spot reflectors let ice sparkle.

Z ones

High-ceilinged rooms and a wide selection characterise the deep-freeze department at Top CC in R端mlang/CH.

F ish , frozen and dair y prod u cts

SOLUTION: Suspended spots combine both design and functional qualities. Light is 足e fficiently used when positioned near to products. The suspended luminaires have been 足f itted with HIT lamps (70 W) and silver-coloured flood reflectors.

Special guests for lighting design Wines, delicatessen and convenience food

In terms of lighting, high-quality products are treated differently than general products. Differentiated lighting solutions ‘slow down’ the pace of passers-by and create an inviting atmosphere. The better this works, the longer the customers stay and the greater is their readiness to purchase expensive products. Directional light from spotlights heightens the three-dimensional appeal of goods and makes the glass of bottles sparkle. Presented in strongly focused light, the costly liquids have a much more valuable appearance than in wide-area light provided by fluorescent lamps.

The wine department of Edeka in Lindau/D b enefits from a high level of attention.

SOLUTION: Shop fitters have made full use of the signalling effect of colour and light. Swivelling Panos S downlights have been integrated into the red ceiling and fitted with HIT lamps (70 W). Gold-coloured filters expertly set the fittings and decorative objects centre stage.

With a walk-in humidor, Top CC in Rümlang/CH shows its special status.

SOLUTION: Sensitive tobacco products show their diversity to the full below 2Light Mini downlights fitted with corona effect and 20 W HIT lamps.

Z ones

D elicatessen , con v enience food

At Eurospar in Gรถtzis/A, great importance is placed on an authentic presentation of wines.

SOLUTION: Vivo spots fitted with HIT lamps (70 W) emit brightness and brilliance. Silver-coloured flood reflectors emphasise the natural effects of wood and terracotta.

Impressive and effective Trendsetting solutions for the dry foods assortment

Edeka in Lindau/D have arranged their shelving rows parallel to the main aisle. SOLUTION: The Tecton continuous rows have been fitted with double asymmetrical RSR reflectors for the aisles between the shelving units. For wall shelving, single asymmetrical RSR reflectors are used. Proton-Tec spots accentuate the gondola heads.

At the C 1000* supermarket in Nuenen/NL, continuous rows are arranged parallel to the shelving in order to bring light to where it is needed. SOLUTION: The narrow Tecton continuous-row lighting system with wide-angle light distribution illuminates shelving on both sides, its white vane louvres protecting shoppers from a direct view of the lamps.

Continuous rows arranged

illuminated for the attractive

helpful aids for orientation

parallel to shelving score twice:

presentation of products.

and for the display of special

light is distributed to the right

But not the floor of aisles

offers where light sets striking

place and energy efficiency is

and circulation areas take a

accents.

high. The idea is to use light

back seat to the presentation

and luminaires specifically where

of goods. The end-points of

they are needed. The vertical

shelving receive particular atten-

shelving surfaces are brightly

tion. Gondola heads become

Z ones

Shelving at Top CC in R端mlang/CH also provides sufficient space for large cash & carry units.

D r y food

SOLUTION: The Tecton continuous row was positioned centrally above the wide shelf aisles. Special reflectors and twin fluorescent lamps (80 W) guarantee optimal illumination of goods.

Making the most of waiting time Lighting impulses for cash points and kiosks

The most highly frequented zones in supermarkets are the cash point areas. Not only is payment made here, but there is an extremely high level of turn over within small areas. Impulse buying stimulates business. Similarly so at the kiosk. Purchase decisions are made within seconds, and a great deal of cash changes hands. Light therefore has two tasks to fulfil. Firstly, waiting time should be made as pleasant as possible for the customer. This period is

Saeki-Koremasa in Tokyo/JP uses high-quality office luminaires for offering perfect conditions at cash points.

SOLUTION: The innovative Orea waveguide luminaire provides pleasantly glare-free light that heightens concentration and leaves a good impression in the customer’s mind.

At Top CC in Rümlang/CH, the cash point areas have been designed to handle cash & carry items.

SOLUTION: Copa high-bay luminaires (250 W) with wide-angle reflectors provide high ambient brightness and create a pleasant lighting atmosphere.

Interspar in Budweis/CZ have their own kiosk for newspapers and tobacco goods.

SOLUTION: Panos recessed downlights satisfy the range of requirements with differing lamps. Compact fluorescent lamps (2 x 26 W) illuminate the room, and HIT lamps (70 W) installed directly above the counter provide sales-stimulating accents.

used for impulse buying, and the previously made selection is confirmed. Secondly, lighting must be able to meet the high visual requirements of cash point workstations. Only excellent lighting conditions ensure error-free and concentrated work over a period of several hours. Directives and specifications are laid out in EN 12464, DIN 5035 Part 2 and the ASR 7/3 workplace directives.

Z ones

Macrocenter in Istanbul�� /TR�� heightens appeal and improves orientation using a striking lighting solution.

C ash points , kiosks

SOLUTION: The soft light of floating light blocks heightens activity at the cash point zones. Copa high-bay luminaires provide pleasant brightness for surrounding areas.

LIGHT emitting DIODES

Innovations in LED Entering the future now

With the new Stadion Center,

into a special experience. As

Vienna has been given another

a consequence, six innova-

shopping attraction, from both

tive LED lighting solutions were

an architectural and lighting

developed especially for this

point of view. Innovative LEDs

project in close cooperation with

prove their worth here â&#x20AC;&#x201C; in great

lighting designer JĂźrgen Hassler.

diversity and with impressive

And now a network of thousands

energy efficiency.

of LED luminaires transforms the

Inspired by a location between

shopping centre into a gigantic

large urban sports stadiums

crowd-puller.

where enjoyment and events

Colour and dynamism play an

have a long tradition, a concept

important role in the lighting of

was formulated whereby shop-

the circulation and rest areas.

ping should be transformed

Innovative LED technologies are

I nno v ations with L E D

used for adapting the atmos-

ceilings. In order to keep the

lighting effects and delicate

phere to times of year or special

‘cinema ceiling’ exciting every day,

colour sequences. Varied colour

occasions. Light and media strips

the 22,000 pre-programmed

changes immerse the ice tower

as well as concealed LED coves

video clips can be revised with

in impressive light.

bring a certain dynamism into

new sequences, images and

the galleries and give the ceiling

text at any time.

an almost floating appearance.

As the main attraction, the

Over a length of more than one

23 m high central lift housing

kilometre, they emphasise the

was transformed into a frozen

lines of the architecture, invite

waterfall containing 2,300 ice

the eye to wander and entice

blocks, which is unique in the

visitors to observe and to stay.

world (see picture on page 2).

A particular attraction are the

Special LED luminaires were

nine video-compatible luminous

integrated to create dynamic

When flowers bloom and clouds drift through the shopping mall, innovative LED technology is at play: at the Stadion Center in Vienna/A, video clips on the luminous ceiling create a high level of attention. Coloured light strips and coves complete the impressive LED lighting concept.

LED highlights LED, the multitalent

Light emitting diodes (LEDs) offer a wide range of benefits that are – if fitted into an

Colour

•C olour is an architectural tool for design and creativity. Facades and interiors gain emotionality, brands emphasise their strength and identity with colours. • LEDs create very intensive colours, control occurs via the three primary colours red, green and blue (RGB). • Thanks to LED, outstanding lighting effects can be created while keeping operating costs low.

Protection

•L ED lighting solutions protect sensitive goods such as foodstuffs, cosmetics or wax products from a loss of quality. • Light emitted by LEDs is free of ultraviolet and infrared rays. Supplementary filters are therefore not required. • Sensitive goods stay fresh for longer and need not be replaced so often.

Coolness

•C ool light opens up new possibilities for lighting in close proximity to products. This is especially useful in showcases, furniture or ‘cold’ locations such as refrigerated rooms, freezers and refrigerated shelving. • Thermal output is minimal. This does not only expand the area of application for LED luminaires but also their energy efficiency. • Cool light protects both goods and lamps, cutting operating and maintenance costs.

Service life

•T he service life of LEDs is many times that of conventional lamps. They last for 50,000 hours or more. • The long service life pays dividends with inaccessible locations. Costs for maintenance and for replacement lamps are reduced. • Maintenance intervals of lighting installations can be significantly prolonged.

Energy efficiency

•L ED luminaires need significantly less energy than other lighting technologies to achieve attractive effects. • In view of constantly increasing energy costs, LED among all technologies has the highest potential in the future. • LEDs do not only cut energy costs for lighting but also help reduce energy requirements for air conditioning.

Control

•D epending on the functionality required, LED luminaires offer appropriate control systems for every application (DALI, DMX, video control). • Flexibility and economic efficiency come together at the highest level: the individual change of colour and intensity has no negative effect upon service life. • Lighting management provides for optimal operation of the lighting installation and is user-friendly.

appropriate luminaire – further extended by innovative designs and technologies. At Zumtobel, development takes place concurrently. LED technologies and luminaires are developed in close cooperation, and in teamwork with Zumtobel’s experts for lighting management and emergency lighting, new ideas and possibilities are created for perfectly combining LEDs with every aspect of a lighting solution. Advantages of LED technology that show a high level of effect in shop environments: • Saturated colours • Small designs • N arrow-beam lighting pattern • L ow surface temperature • Flexible lengths • Long service life • Low wattages • O ptimal operation at low temperatures • C an be flexibly controlled • D ynamic lighting applications

Applications where LEDs can make p articularly good use of their strengths: • F or goods responding sensitively to IR and UV rays • E verywhere where light sources should be inconspicuous and small • F or art in conjunction with architecture • W hen luminaires can be walked on or touched and should therefore not be hot • W here maintenance means high costs, such as in high halls or stairwells • W here luminaires are used round the clock, e.g. nightlighting, pathways and car parks

I nno v ations with L E D

6000 K

4000 K

2700 K LED brings colour into play: intensive colours and uninterrupted transitions are multipliers for impressive presentations. A further plus point for LEDs are the individual designs and the many possibilities for 足setting the lighting stage. Apart from various lighting tiles, lighting coves and light ribbons, LED media luminaires can also be implemented, meaning that texts, images and videos can be shown.

LED shows tact and sensitivity: with the precision and wide range of colour temperatures available, an LED lighting solution can respond to weather conditions or times of day to always present products in their most ideal surroundings. The Tempura LED spot was designed in cooperation with the EOOS design studio. Its impressive features result from an ideally balanced combination of design, visual effect, and thermal and lighting management. Step by step and as required, the colour temperature can be set from 2,700 to 6,500 Kelvin.

LEDs take on responsibility and are gentle on products and the environment: energy consumption is reduced, and light output remains constant over many years. Products are protected from IR and UV radiation and the room is not heated uncontrollably. Thus shelf lighting with LED downlights uses the whole range of benefits.

The right light at the right time: Optik Nasahl in Feldkirch/A makes use of the qualities of Luxmate Emotion to adjust lighting quality to the visual task concerned and at the same time increase energy efficiency.

Added value with lighting management 足systems and emergency lighting systems

The tasks of light are very diver-

and ONLITE emergency light-

sified. Light conveys messages,

ing systems are the second and

moods and feelings. It is both a

third pillars of a successful light-

sales and a marketing tool. Light

ing solution. They adapt light in

enables safety and orientation.

all its dimensions to the situation

Standards and directives must

at hand. They make use of the

be adhered to. With a growing

emotional and biological charac-

awareness for the environment

teristics of light for boosting sales.

and energy issues, the impor-

And they use a whole range of

tance of lighting as an economic

automatic systems to make control

and social factor is also increas-

as comfortable as possible and to

ing. Some of these tasks and

keep operating costs to a minimum.

responsibilities are taken on by intelligent lighting solutions such as those by Zumtobel. LUXMATE lighting management

A dded v al u e with L U X M A T E and O N L I T E

Dynamism Attention Safety Organisational talent EMOTION Touch

Ideal control for flexible and creative shop or display window concepts: up to 16 rooms each with 16 scenes and lighting choreographies at the touch of a button. Further information at www.zumtobel.com/emotion

Plug&Play Controlling light with the ZBOX

As practical as it is impressive:

The ZBOX is factory preconfig-

the touch panel is both control

ured; only luminaires and

unit and operating unit, saving

momentary-action switches

static and dynamic lighting

must still be connected in the

scenes and keeping them ready

shop environment. Lighting

at the touch of a button.

scenes can then be registered

The cost-efficient plus: flexible

with simple RGB colour dynamics

luminaire configurations, a high

and adapted if necessary with the

energy-saving potential with time

web browser. The Circle control

management and the integration

units make operation easy,

of daylight sensors or presence

although standard momentary-

detectors, and the integration of

action switches can also be used.

ONLITE escape sign luminaires

Integration within central lighting

and emergency luminaire systems.

management is also possible.

‘The quick Plug&Play solution for shops and supermarkets’: up to 10 lighting scenes can be programmed and transferred to the ZBOX of further branches. Further information at www.zumtobel.com/zbox

A lighting composition that creates excitement: Optik Nasahl, Feldkirch/A treats its customers to changing Âcolour scenes.

Comfort Flexibility Efficiency Increased well-being

More attention

tions, gentle changes of light

More comfort

Customers that feel good stay

Movement arouses interest.

over the course of the day can

The higher the requirements

longer and buy more. The emo-

From light to dark, from left to

be implemented just as easily as

made on a lighting solution, the

tional and biological characteris-

right and from white to blue:

stage-ready light shows. Crea-

simpler Zumtobel designs its

tics of light come into their own

effectively controlled light

tivity knows almost no bounds,

controls. With the development

when lighting scenes change

changes in three dimensions.

thanks to ongoing innovations

of controls systems and their

according to the goods on offer,

And the concepts are as dif-

such as the Tempura LED spot-

operating elements, the customer

the target group, or time of day

ferent as the goods displayed

light with its variable colour tem-

is the most important factor â&#x20AC;&#x201C;

or year.

and the people who buy them.

peratures.

installation and commissioning

Using intelligent lighting solu-

should be as simple as possible.

A dded v al u e with L U X M A T E and O N L I T E

Time of day

Lighting quality benefits

Advantages of automation

6:00 cleaning begins

At the touch of a button, luminaires for general lighting illuminate the retail area right into its corners.

Simple controlling means energy is saved, as accent and effect luminaires are not switched on when not needed.

7:00 rush-hour traffic commences

At the beginning of rush hour, specific luminaires are automatically switched on so that display windows or deco points catch the attention of passers-by.

Cannot be overlooked, and involves no additional effort: the shop looks its best for drivers and passers-by.

8:30 the shop opens its doors

Lighting is optimised for long-range effect, the time frame for the earlymorning lighting scene is set.

Control is carried out automatically without manual intervention.

9:00 daylight brightens the display window and retail areas

General lighting is continuously dimmed so that a maximum of free daylight is used while a constant lighting level is maintained. Control for the display window is cyclic: the brighter the daylight, the higher the illuminance level.

Lots of energy can be saved with the integration of daylight. The sun can take over a part of general lighting. Where display window lighting responds automatically to ambient light, goods remain easily recognisable.

10:12 a service installation engineer sets the lighting

As soon as the goods on offer change, spots are realigned and if necessary the lighting scene is adapted.

Adaptations occur quickly and precisely and therefore minimise down time.

13:00 the sun is at its zenith

The daylight automation optimises the energy balance.

Energy efficiency helps to save costs and aids environmental responsibility.

14:20 putting customers in the right mood

Light stimulates emotions, where for example cool light is selected for winter garments.

The most appropriate light for any time of day and year is ready at the touch of a button.

16:45 dusk begins

Display window lighting may be dimmed a little, lighting of the retail area must be increased.

The lighting solution makes use of its strengths at all times, and where possible simultaneously saves energy.

19:00 the shop closes

Closing-time for the lighting in the retail areas as well, only light for window shoppers is left on.

Switching off the luminaires saves energy and visually informs customers that the shop is now closed.

22:30 the calmness of night. Fewer passers-by

For a ‘long-range effect’, a minimum of light is required. For night hawks, a presence detector automatically activates the light. In the background, emergency lighting is automatically tested.

Even in energy-saving mode, the customer benefits: Controlled light is alert to his needs and automatically monitored systems ensure safety.

23:00 guard duty commences

Luminaires required for the security beat are activated via presence detectors.

Presence detectors reduce energy consumption and increase safety, as they also respond to intruders.

More safety

Less energy consumption

potential for saving is offered

More flexibility

At Zumtobel the highest level

Modern electronic ballasts

by daylight-based lighting

Intelligent lighting management

of safety is assured, without

and luminaires with high light

control. This optimally exploits

and emergency lighting systems

neglecting design aspects. A

output ratios form the basis

freely available daylight without

are an investment in the future.

further plus point for uniform

of an energy-efficient lighting

neglecting the interests and

They increase the flexibility of

appearances: almost every

solution. Durable luminaires

emotions of customers.

installations: for both changing

Zumtobel general lighting

and intelligent control systems

lighting concepts and new room

luminaire can take on the func-

keep maintenance overheads in

concepts and their consequent

tions of an emergency luminaire.

check. In addition to presence

upgrading.

and time sensors, the greatest

Overview Branch-specific lighting solutions

Clothing and textiles

Leather goods

Creating basics

•G eneral lighting with high horizontal illuminance levels. • High vertical illuminance levels for shelving, deco points and special offer displays. • Brightening up room depth in deep rooms for reducing customers’ uncertainty of entering the store.

Creating an atmosphere

• J ust as timelessly elegant, valuable leather is able to fascinate customers, so a lighting solution must also demonstrate this capability. • Brand-appropriate lighting scenes outshine competitors. • Light transforms shopping into an experience.

Arousing feelings

•C reate sympathy with light and flatter the skin. • Adapt light colours to applications, e.g. use of different light for evening wear and daytime wear. • Create a seasonal lighting scene with light colours.

Doing justice to the m aterial

•L eather is a valuable natural product that only shows its best with balanced light compositions. • Warm light colours with less than 3,000 Kelvin render colours optimally. • Leather must be protected from thermal and UV radiation, as surfaces will otherwise become brittle and colour will fade.

•H igh illuminance levels animate display tables and cash point counters. • Lighting effects channel attention to trends and deco points. • ‘Colour-neutral’ zones permit objective colour comparisons.

Feeling against the skin

Thinking in terms of zones

Don’t forget protection

•T he less UVA rays, the less is the danger of fading. • High thermal radiation in rest zones and fitting rooms is perceived as unpleasant • Consider plants when carrying out lighting design.

Preferred light sources

• • • •

ED L Low voltage halogen lamps Metal halide lamps Low pressure lamps

Preferred light sources

Jewels, spectacles and watches

Focussing attention

•M ore than with other branches, display windows are the visiting cards for shops. • The more point-source and white the light, the better exhibits appear. • An optimal ratio of vertical to horizontal illuminance creates an exclusive atmosphere. • Individual illumination of discreet zones where customers try on jewellery, watches and spectacles.

Protecting effectively

•T hermal radiation and ultraviolet light may cause considerable damage with valuable objects. • Rubies fade when exposed to excessive UV radiation. • Too much heat causes bursting of crystal water molecules within opals. • High levels of thermal radiation deform spectacle frames. • Oil within timepieces may resinate if subjected to excessive temperatures.

Preferred light sources

• • • • •

•L eather is a sensual product. Correspondingly subtle light heightens the customer’s enthusiasm for the natural product. • Decisive for a purchase is the correct lighting scene for fitting. • • • •

LED Optical fibres Sodium vapour lamps Low voltage halogen lamps

ED L Optical fibres Low voltage halogen lamps Metal halide lamps Luminaires that formally subordinate themselves and do not appear too technical • Decorative glass luminaire accessories are permitted For detailed planning and design, please contact your Zumtobel lighting consultant!

Branch - specific design notes

Valuables, glass products and gifts

Increasing brand value

Exceeding demands

Preferred light sources

•L ight arouses needs, even where no real need exists. It counts as one of the classical marketing tools. • The lighting atmosphere in display windows and retail areas is part of a shop’s corporate identity. • The sophisticated ratio of vertical to horizontal illuminance distinguishes a shop. • Light from various directions creates an unusual atmosphere for goods presentation. •T he visually spoiled person needs good light more than ever to judge the quality and value of goods. • Light reflections upon metallic and specular surfaces particularly underline the value of goods. • The size of an exhibit corresponds to the size of beam spread of the luminaire: ideally, the smaller the object, the narrower is the emittance of light rays. • Glass and light are inseparable, as this medium can transmit light rays in a mysterious way. • Sparkling glass makes the eyes of customers shine. •L ED • Optical fibres • Low voltage halogen lamps

Perfumeries, chemists and hair stylists

Radiant beauties

•L ight and its effect upon flacons is improved by decorative luminaire accessories of glass with different colours. • Many cremes and cosmetics respond to thermal and ultraviolet radiation with loss of quality that may lead to skin irritation.

Preferred light sources

•O ptical fibres • Low voltage halogen lamps • High pressure sodium vapour lamps

Electronic entertainment media and books

Technically the very best

•A lighting solution characterises the appearance of an organisation, both visually and virtually. • Dynamic light attracts the attention of passers-by directly onto the goods presented. • Vertical lighting is perfect where the transition from ceiling to floor shows no nuances.

Considering differences

•V ertical illuminance for book, video and CD shelving creates particular attention. Luminaires with distinct wallwasher characteristics transform searching into finding. • Cash point workstations have high visual demands that are laid down in standards and directives. One of the main requirements is a nominal illuminance level of 500 lux.

Preferred light sources

•L ED • Low voltage halogen lamps • Metal halide lamps

HST sodium vapour lamps • w arm colour rendition, especially good in the red spectral area • h igh energy efficiency with 45 – 50 lm/W

Delicatessen

HIT metal halide lamps • h igh colour stability • h igh energy efficiency with 80 – 100 lm/W

LF 930 HIT metal halide lamps Osram Shoplight • g ood colour rendition in red and green spectral area • s lightly warm radiation • g ives products a fresh and colour-true appearance • especially high energy efficiency with 75 – 95 lm/W LF 930 HIT metal halide lamps Philips Mastercolor Elite • g ood colour rendition in red and green spectral area • s lightly warm radiation • g ives products a fresh and colour-true appearance •e specially high energy efficiency with 75 – 95 lm/W

Demon strating good taste

•E yes have a sense of appetite. The better the lighting solution, the greater the appetite. • High levels of brightness do not only make produce visible but emphasise hygiene.

Vitamins for a lighting solution

•A ppropriate light colours accentuate the characteristic features of various produce types. • Many foodstuffs are yellow, green, red and brown. This colouration and the sensitivity of produce demands a high degree of sensitivity when selecting light sources. • Special offer displays are livened up with stimulating presentation of produce. • Foodstuffs keep their fresh look longer where they are protected from thermal radiation.

Recessed lighting solutions

•L uminaires for installation in shelving, counters or showcases must be technically and photometrically suited to this task. Here it is necessary to gather information beforehand concerning special protective measures. • A particular challenge for lighting design is light for refrigerated appliances, where lately LED solutions have been increasingly used.

Preferred light sources

• • • • •

LF 827/830/930 fluorescent lamp • for use in cheese counters and refrigerated counters • h ighly suitable for installation hin wall shelving • h igh energy efficiency with 75 – 95 lm/W

LF 840 fluorescent lamp • for refrigerated counters and display cases, emphasises the impression of refrigerated areas • h igh colour temperatures optimal for white goods • h igh energy efficiency with 75 – 95 lm/W

low voltage halogen lamps • d immable • s mall size, can be focussed • e specially good warm colour rendition

Intermediate white: 4,200 Kelvin

LED, light emitting diodes • smallest size • narrow light distribution, for accent lighting • very long service life • dimmable • no UV/IR radiation • dynamism in colour and colour temperature

ED L Optical fibres Low voltage halogen lamps Sodium vapour lamps Metal halide lamps

Branch - specific design notes

Accent lighting of fresh produce Recommendations for the correct combination of lamps, reflectors and filters

Meat, cold meat and poultry

• I lluminance levels above 800 to 1,000 lux trigger a photochemical process with meat products and quickly cause them to take on a grey appearance. If these limits are adhered to, we can recommend both Philips SDW-T lamps and Osram HIT Shoplights. • Ideal accessories are meat and cold meat filters. These retain a part of the blue and green colour spectrum of lamps. Silver-coloured flood reflectors distribute light uniformly within the showcase.

Cheese, bread and pastries

•T he inherently warm light of Philips SDW-T and Osram HIT Shoplight lamps is additionally intensified by gold-coloured flood reflectors. • Thermal load however should be kept to a minimum. Suitable lamp wattages and IR blocking filters protect sensitive product groups from drying out. • An exception are confectionary goods with cream. These must not be illuminated with gold-coloured reflectors as the slight yellow tone has a negative effect on the visual quality of the cream.

Fruit and vegetables

•S un-ripened produce is insensitive when subjected to high illuminance levels. This means that the sales-stimulating effect of accentuating spot reflectors can be used for fruit and vegetables departments. • Philips SDW-T lamps or Osram HIT Shoplights in combination with silver, gold or champagnecoloured reflectors cast fruit in a friendly, yellowish light. • Thanks to its better colour rendition properties, the HIT Shoplight has the advantage of presenting the whole range of goods with true colours – red and yellow fruit just as well as green salads and dark aubergines. • Applies to the whole harvest: IR and UV rays should be kept to a minimum.

Fish

•S moked and fresh fish with white or reddish colours are rendered well with Philips SDW-T lamps and Osram HIT Shoplights. The combination with a silver-coloured flood or spot reflector is decisive. • Very often fish and seafood is displayed on ice. Here it has been found wise to use HIT lamps with a high colour temperature to emphasise the fresh character of the fish department.

Delicatessen and conve nience pro ducts

•F or the wide variety of goods in the ‘hot’ counters, the best light is created with the right combination of lamp and reflector: In combination with gold-coloured reflectors, we recommend Philips SDW-T lamps or Osram Shoplights with a colour temperature of approximately 3,000 Kelvin and a colour rendition index above 90. • Light colour should also be considered when using fluorescent lamps. For meat, for example, light colour 76 by Osram is appropriate. Fluorescent lamps create widearea light and cannot therefore set sales-stimulating accents as can for example a lighting solution with spots.

When deciding which goods should be illuminated by which lighting solution, the habits of customers and brand identity are also important factors. Consequently, we concentrate on general recommenda tions here. At the same time we can guarantee that solutions designed and implemented by Zumtobel adhere to current standards and directives, as the recommended light is still ‘white’ and not coloured.

Typical lighting solutions and product categories

Facades General lighting Shop windows Wall Room Peripheral areas and shelving Daylight and sunshine are simulated as the light comes from above.

Light from below achieves much greater dramatic effects.

Brightening of vertical display areas by spotlights supports the general lighting.

If recessing is out of the question, a mix of spotlights and suspended luminaires is called for.

Spotlights can easily be adjusted to changing requirements. Their flexibility can be further increased by using two parallel tracks.

Daylight is simulated as the light comes from above. Different lighting technologies in a single system offer greater flexibility.

Light from below achieves dramatic effects. Different lighting technologies in a single system offer greater flexibility.

Recessed systems offer plenty of flexibility when matching the lighting to changing product displays.

Modular lighting systems provide efficient lighting solutions and many opportunities for using light to set the scene.

Many small points of light coming from fibre optic systems achieve excellent, almost shadowfree lighting in restricted spaces.

The lighting becomes restrained. It has a subtle effect and becomes an integral component of the shopâ&#x20AC;&#x2122;s architecture.

Attractive effects are achieved by light from below.

Cones of light and lighting patterns on the surfaces of walls can become integral elements of room design.

Ambient lighting using downlights whose regular arrangement corresponds to the geometry of the room.

Integrated lighting is particularly good for highlighting products displayed on shelves.

A wide-area illuminated wall makes rooms seem larger, creating spatial depth with a friendly lighting atmosphere. Various technical lighting features are incorporated in gimbal-mounted luminaires which undertake the duties of a flexible lighting system.

Ambient lighting using square or linear luminaires in a geometric layout as either recessed or surfacemounted versions. Gimbal-mounted luminaires can illuminate up to four different objects from one point simultaneously.

Ambient lighting using suspended luminaires which are laid out to follow the geometry of the room. Wallwashers ensure uniform lighting of posters and billboards.

Very high shop windows require large amounts of light in order to guarantee an appropriate quality of presentation.

Swivelling downlights provide lighting nearly without any shadows, even when their positions are changed.

Indirect lighting creates a uniformly bright, open room atmosphere.

Continuous-row systems provide a high amount of flexibility, as they can quickly be adjusted to changed layouts.

In changing rooms, the surface of the body must be uniformly illuminated without shadows.

Light emphasises room peripheries and defines specific areas.

Wide-area lighting and freedom from glare from deep reflectors provide high visual comfort.

Wallwashers with asymmetrical distribution illuminate shelves very uniformly and without shadows.

If recessing is out of the question, lighting tasks are performed by suspended luminaires. LED luminaires with variable colours can take over the â&#x20AC;&#x153;designingâ&#x20AC;? of individual surfaces as if they were inlaid.

Lighting tiles can change their colour just like a chameleon and be matched to changing design concepts.

Thanks to changing colours, products presented on shelves look attractive and lively.

Deco points, display tables, showcases

Service and brand islands

Display fittings are illuminated according to the number of items displayed.

Uniform lighting makes the products easier to examine.

Lighting systems can be adapted easily and flexibly to suit changing product presentations.

Fibre optic lighting in display cabinets reduces the build-up of heat and prevent damaging UV radiation.

As downlights tend to be inconspicuous, the products are able to dominate the scene.

Counter lighting must be glare-free and must not create reflections on glass or metal surfaces.

Pendant luminaires attract the consumers’ attention, together with the products displayed.

The beam angle is crucial when it comes to shelf lighting.

Display fittings must be illuminated so that overlapping areas do not cast shadows.

Stairs and circulation areas

Spotlights literally throw light on the brand, setting the stage for its spectacular presentation.

With high illuminance levels, projector-mirror systems ensure optimum visual conditions even in high rooms.

Downlights play second fiddle to architecture, putting the brand island dramatically centrestage.

Downlights provide general lighting and, depending on their arrangement, also orientation.

Discussions benefit from uniform, glarefree task area lighting, ideally complemented by coves and recessed wall luminaires. Suspended systems ensure uniform illumination.

Chillout, lounge

Soft, diffuse light from organically shaped luminaires creates a relaxing atmosphere.

Generously backlit walls lift the boundaries of space and enhance perception.

Low suspended pendant luminaires provide atmospheric, discreet lighting.

Recessed luminaries complying with the shape and arrangement of furniture provide a harmonious room appearance.

Wallwashers with double asymmetrical distribution provide uniform illumination for shelves that are arranged on both sides. Coloured light as well as light with variable colours enhances architecture and facilitates orientation. Pendant luminaires emphasise deco points and provide cash point zoning at important locations.

Coloured LED luminaires encourage the viewer to look more closely.

LED lighting systems do not dominate display cabinets, require minimum space, and have an above-average service life.

Uniform, glare-free task area lighting is ideally complemented by coves and recessed wall luminaires.

Decorative wall luminaires with architectural and emotional qualities create a feeling of well-being.

To ensure safe stair climbing, small recessed wall luminaires provide standardised illuminance levels directly on the stairs.

L ighting sol u tions and prod u ct categories

100

Products

Tempura

Arcos

Tren

CLaris 2 systems LIGHTTOOLS

STARFLEX

TEmPURA

panos Q

PANOS M

CIELOS circumflex

MIROS

VIVO RECESSED

VIVO

SOLAR II

PANOS S

XENO

SPIRIT

PROTON

CARDAN-SPIRIT

2LIGHT

2LIGHT MINI

PANOS S

ARCADE

MELLOW LIGHT IV LIGHT FIELDS

VIVO pendel

CARDAN-SPIRIT CARDAN-SPIRIT CARDAN-SPIRIT

MELLOW LIGHT IV CLARIS

2light c/mini

2 light mdw

VIVO RECESSED spirit asym.

systemled floodline PANOS MWW

TECTON HRBS

VIV TECTON

ONLite eCO

systemled

TETRIS

SLOTLIGHT

SOLINA

VIVO PENDANT

COPA D

cielos ledos 2

KAVA LED

TECTON WallW. TECTON F SW

PHAOS

Helissa

MIREL FEW

TECton F T16

ORILED

Sconfine sfera Sconfine linea

Sconfine cubo

L ighting sol u tions and prod u ct categories

101

LUXMATE lighting management

One room or one zone

BASIC/Dimlite

EMOTION

Shop windows Entrance areas Circulation areas Cash point areas Storage rooms Parking lots

Shop windows Entrance areas Facades

Several rooms or several zones

Shops, boutiques Service enterprises Car dealerships Branch banks, bank outlets

ZBOX

Litenet/Proffessional

Service enterprises Franchised branches Food retailers Supermarkets Discount stores

Banks Supermarkets

Building or building complex

Hypermarkets Department stores Shopping malls

ONLITE emergency lighting All ONLITE luminaires are available with separate battery, group battery or central battery supply. Escape sign luminaires

ARTSIGN

PURESIGN

COMSIGN

COMSIGN II

Ecosign

ERGOSIGN

PROOFSIGN

CUBESIGN

Emergency luminaires

Ecosign safety

Recognition ranges conforming to DIN 4844 and EN 1838 conforming to VKF (CH)

15 m 45 m

30 m 15 m

26 m 15 m*

32 m 16 m

15 m/8 m** 16 m

16 m

90 m

Housing colours

silver

anodised aluminium

white

anodised aluminium

white

grey

white

Light sources

T 16 LED

Installation options

* Version CH

** �� surface-mounted on ceiling

recessed into ceiling, recessed into wall

LED suspended, surface-mounted on ceiling, wall-mounted, TECTON continuous-row system

T 16 LED

recessed into ceiling, suspended, surface-mounted on ceiling, wall-mounted, TECTON continuous-row system

TC/DEL

T 16 LED

suspended, surface-mounted wall-mounted surface-mounted on ceiling, on ceiling, wall-mounted wall-mounted, TECTON continuous-row system, Safety also recessed into ceiling

suspended, surface-mounted on ceiling

ind u str y and engineering

sport and leis u re

Zumtobel is the internationally leading supplier of integral lighting solutions for a wide variety of applications in professional interior lighting:

Industry and engineering Offices and communication Education and science Presentation and retail Hospitality and wellness Art and culture Health and care transit areas and car parks

offices and C O MMU N I C A T I O N

Sport and leisure Transit areas and car parks Orientation and safety

We provide unique customer benefit by integrating technology, design, emotion and energy efficiency. Under the Humanergy Balance concept, we combine the best possible ergonomic lighting quality for people’s well-being with the responsible use of energy resources. presentation and retail

hospitalit y and wellness

The company’s own sales organisa tions in twenty countries as well as commercial agencies in fifty other countries form an international network of experts and design partners provid ing professional lighting consulting, design assistance and comprehensive services.

art and c u lt u re

health and care

Corporate goal: We want to use light to create worlds of experience, make work easier and improve communications and safety while remaining fully aware of our responsibility to the environment.

Track and spots

Modular lighting systems

Down-/uplights

Recessed luminaires

Surface-mounted and pendant luminaires

LED, task, wall and uplights

Continuous row and batten luminaires

High-bay luminaires

Luminaires with extra protection

Lighting management

Emergency lighting

Medical supply systems

United Kingdom Zumtobel Lighting Ltd. Unit 4 - The Argent Centre, Pump Lane London Hayes/Middlesex UB3 3BL T +44/(0)20 8589 1800 F +44/(0)20 8756 4800 M enquiriesuk@zumtobel.com www.zumtobel.co.uk USA and Canada Zumtobel Lighting Inc. Location Highland 3300 Route 9W Highland, New York 1258-2630 T +1/(0)845/691 62 62 F +1/(0)845/691 62 89 www.zumtobel.us www.zumtobel.ca Australia and New Zealand Zumtobel Lighting Pty Ltd 333 Pacific Highway North Sydney, NSW 2060 T +61/(2)8913 5000 F +61/(2)8913 5001 M info@zumtobel.com.au www.zumtobel.com.au China Zumtobel Lighting China Beijing Office T5-2-152 Tayuan Diplomatic Compound, No. 1 Xin Dong Road, Chaoyang District 100600 Beijing T +86/(10) 8532 3886 F +86/(10) 8532 3889 M admin@zumtobel.com.hk Singapore Zumtobel Lighting Singapore No. 5 Kaki Bukit Crescent #04-03 416238 Singapore T +65/(0)6848 2560 F +65/(0)6234 4972 M info@zumtobel.com.sg Hong Kong Zumtobel Lighting Hong Kong Unit 319, Level 43, Tower 1, Metroplaza, 223 Hing Fong Road, Kwai Chung, N.T. T +852/(0)2503 0466 F +852/(0)2503 0177 M admin@zumtobel.com.hk United Arab Emirates Zumtobel Lighting GmbH Dubai Airport Free Zone, 3rd East Wing, 4th Floor, Office 413 PO Box 54620 Dubai T +971/(4) 214 9845 F +971/(4) 214 9501 Art.-No. 04 797 323-UK 02/08 ÂŠ Zumtobel Lighting GmbH Technical data was correct at time of going to press. We reserve the right to make technical changes without notice. Please contact your local sales office for further information. Printed on environmentally-friendly chlorinefree paper. Printed on Galaxy Bright.

Norway Zumtobel Belysning Pilestredet 75 C 0354 Oslo Postbox 5829 Majorstuen 0308 Oslo T +47/22 46 85 00 F +47/22 46 85 02 M info.se@zumtobel.com Sweden Zumtobel Belysning Birger Jarlsgatan 57 113 56 Stockholm T +46/(0)8/26 26 50 F +46/(0)8/26 56 05 M info.se@zumtobel.com www.zumtobel.se Czech Republic and Slovak Republic Zumtobel Lighting s.r.o. Vlastislavova 11 Praha 4 140 00 Praha T +420/(2) 41 740 301 F +420/(2) 41 740 308 M praha@zumtobel.com www.zumtobel.cz Poland Zumtobel Lighting GmbH Sp.z.o.o. Przedstawicielstwo w Polsce ul. Narbutta 46/48 02-541 Warszawa T +48/(22) 856 7431 F +48/(22) 856 7432 www.zumtobel.pl Russia Zumtobel Lighting GmbH Official Representative Office Skakovaya Str. 17 Bld. No 1, Office 1104 125040 Moscow T +7/(495) 945 36 33 F +7/(495) 945 16 94 www.zumtobel.ru Slovenia and Croatia Zumtobel Licht d.o.o. Dunajska cesta 159 1000 Ljubljana T +386/(1) 56 09 820 F +386/(1) 56 09 866 M bzslowenien@zumtobel.si www.zumtobel.si Headquarters Zumtobel Lighting GmbH Schweizer Strasse 30 Postfach 72 6851 Dornbirn, AUSTRIA T +43/(0)5572/390-0 F +43/(0)5572/22 826 Zumtobel Licht GmbH Grevenmarschstrasse 74-78 32657 Lemgo, GERMANY T +49/(0)5261/2 12-0 F +49/(0)5261/2 12-7777 www.zumtobel.de www.zumtobel.com