Tnh september 2013 issue

Page 1

TRAVEL AND HOSPITALITY

Postal Reg. no.: dL(nd)-11/6151/2011-12-13

iSSuE 7 | VoLuME iV | Rni no.: dELEng/2010/33723 | `50

auritius M in h s u R e n li a n Adre

SEPTEMBER 2013 | PRinTEd in india

www.tnhindia.in

For any editorial query please e-mail: info@tnhindia.com




In conversation Ajay Bakaya Pg 6, 7 Sustainable usage of water as a resource Pg 8,9

Editor’s Note With the inbound season just around the corner, many from the travel trade remain sceptical about how the season will turn out this year. Yet others feel that dwindling value of the rupree might just lure more foreign tourists to visit India. They seem to be basing there hope on the slight economic recovery being witnessed in the U.S.A. The travel trade will be looking at different means of augmenting business and networking at the 29th Annual Convention that is being held from 8th -11th September, 2013 at Le Meridien, Kochi (Kerala). The theme of the convention this year is “Tourism – Innovations & Partnerships”. This year’s World Tourism Day (WTD) theme focuses on tourism’s significant role and contribution to worldwide water conservation efforts. The theme is in line with the UN General Assembly’s declaration of 2013 as the United Nations International Year of Water Cooperation, providing the opportunity to further highlight the shared responsibility of the tourism sector to the wider sustainability objectives. Clean, accessible water is vital to tourism, running most of the sector´s businesses, from hotels and restaurants to leisure facilities and transportation. More importantly, wetland tourism is growing, with many of the world’s coastlines, lakes and other wetlands among the most popular tourism destinations.

Publisher: Srishti Rai Editor: Kanchan Nath Associate Editor: Prem Kumar Special Correspondent (Mumbai): Anand Shah Correspondent (Kolkata): Swaati Chaudhury

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Contents

Scenario for the coming Inbound season Pg 10, 12, 14 Mobile app are ideal for personalised branding and advertising: Nikhil Sama Pg 16, 17 Kerala, God’s own country Pg 18, 19 29th Annual IATO Convention in Kochi Pg 20, 21 Interview with Arun Anand, Convention Chairman, IATO Pg 22 Understanding MICE and knitting opportunities around it Pg 24, 25 Bengal tourists on high wanderlust Pg 26 Bengal puja travel reeling under weak rupee Pg 27 Report by MakeMyTrip Pg 29, 30 Mumbai Airport’s T2 might face delays Pg 33 Mauritius is a perfect beach destination: Ranna Gill Pg 46, 47 PHD organises Conference on Medical Tourism Pg 28 Ministry of Tourism takes measures for safety of tourists Pg 43 Gujarat Tourism getting new policy Pg 43 The Oberoi Group opens the Trident Hyderabad Pg 50 Courtyard by Marriott Pune, Chakan opens Pg 44, 45 Singapore to drive cruise tourism from India Pg 62 Nepal Tourism focuses on West India Pg 64

Director: Bharat S. Rai Art Director: Sunny Singh Accounts: Chander Shakher Balodi Administration Executive: Sarwat Jahan

Disclaimer: All rights reserved through out the world. Reproduction or translation in any language in whole or in part without permission is prohibited. The publisher assumes no responsibility for the return of the unsolicited material or for material lost or damaged in transit. While all efforts are made to ensure that the information published is correct, holds no responsibility for any unlikely errors that might have ocurred. The information on products and projects on offer is being provided for the reference of readers. However, readers are cautioned to make inquiries and take their decisions on purchase after consulting experts on the subject. holds no responsibility for any decision taken by readers on the basis of information provided herein. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi and New Delhi. info@tnhindia.com

Printed, published by Srishti Rai on behalf of Swift Media International. is printed at Trident Printing Press, B-97/4, Naraina Industrial Area, Delhi 110028 and published at Rai House, P 23/90, Connaught Place, New Delhi 110001; Tel: 011- 47104104. Editor: Kanchan Nath.



6

in conversation

‘Realizing your shortcomings and working hard to overcome them are key to success’ Through his sheer handwork and passion to learn, Bakaya has been successful throughout his long career in hospitality industry. In conversation with , Ajay K. Bakaya, Executive Director, Sarovar Hotels, talks about his professional life and more. Prem Kumar

I

8am for his office and starts his work

n his long career spanning 35

8: 45am. Bakaya finishes his office

years, Bakaya has successfully

work by 5: 30pm and returnes home at

handled many challenging as-

signments through his sheer hardwork and passion to learn. He

6: 30pm. He goes to bed by about 10pm. Bakaya strongly believes in early to

firmly believes that there is no

bed and early to rise. “It has become

substitute of hardwork and one

my habit to get up early in the morn-

can overcome any challenges by

ing and start my day early. I structure

realizing his shortcomings and

and plan my days in advance. I make

overcoming them through hard

schedule in advance and follow it as

work and learning.

closely as possible,” said Bakaya. Most of the time he has his meetings in his

Average day of life A

marathon Bakaya follows a disciplined

4

proach towards his

life

and

runner,

FAV

ap-

ajay K. Bakaya, Executive director, Sarovar Hotels

office, but some time he has to attend

mountaineer

and

meetings in Sarovar Hotels of Delhi NCR. After returning

Car: BMW SUV Destination: France Hotel: The Gleneagles Hotel, Scotland Cuisine: Indian

home,

Bakaya does relaxation, watches television and has a glass of wine and dinner.

He goes

to bed at 10pm.

works. On a typical working day, he gets up at 5am. A fitness

Industry

freak, Bakaya practices yoga or

A 1980 graduate of the Oberoi School

does workouts in Gym or goes

and post graduate of Cornell-Essec,

for a long-running, for an

France, Bakaya had dreamed to go into

hour. He does these activities

either defense services or police, but

six days a week. “Fitness is

the destiny had something else in store

not an option and it is neces-

for him and he ventured into hospital-

sity. We all are going to live

ity profession. “My foray into the hos-

80-90 years, so if you are not

pitality profession was an accident. I

healthy there is no point in

had never planned or dreamed to be

living such a long life,”

hotelier. I wanted to join armed forces

said Bakaya. He leaves home by

SE PT E MB E R 20 1 3,

Foray into Hospitality

or police, but just by chance I became a hotelier. The moment I saw the ad-


in conversation

7

you are not doing your job properly, it is embarrassing to hear from your subordinate that you are not good enough in your job. They comment that you are boss but you can’t do this or that job. Being an Indian and heading an Australian hotel was also a big challenge.” But Bakaya does not believe in giving up. He just worked hard and mastered over his weakness and came through as a winner. “In such a challenging situation, you need to realize your shortcomings, work harder and learn new things. The idea is to never give up, understand your limitations and work on them to overcome,” said Bakaya, who also worked as an Assistant General Manager of the Sheraton Park, Sydney in Australia. Hobbies Speaking about his hobbies, Bakaya said that he mission notice of the Oberoi Training manage-

as well as challenging.”

takes at least one holiday in a year. His most fa-

ment programme, I decided to apply for it with-

When asked if he ever regrets for not joining

vorite hobby is mountain climbing. Bakaya said,

out much deliberation and got admission into the

police or defense services, Bakaya emphatically

“I like the kind of holidays that take me to the

programme. That is how I started my career in

said, “Not at all. I do not look back. Once I de-

lap of nature and get me away from things like

this profession and since then there is no looking

cided to get into hospitality profession, I got into

mobile, internet and television.” He added, “I go

back. Now I am in this profession for 35 years,”

When you realize your shortcomings, you work hard and learn to overcome those shortcomings. The idea is to never give up, understand your limitations and work on them to overcome.

said Bakaya. He did two -year hotel management training in the Oberoi School and his first assignment in the hotel industry was as a banqueting manager at The Oberoi Tower in Mumbai, which is now Trident Tower.” After his first assignment with The Oberoi in Mumbai, Bakaya went to France to do two-year

back to the nature whenever I can, to rejuvenate my soul and body. I have been doing this for 1520 year. When we are at work, our job is very stressful, so when I break away from my routine life, I break away completely.” Sarovar’s expansion Sarovar Hotels has opened 10 hotels in 2012 and

post graduate programme of Cornell-Essec on UN

it with all my heart and soul. I left the past behind

this year also the hotel company expects to open

scholarship. He reminisces, “That time in France

and moved on.”

the same number of hotels. “We have already

I worked in a kitchen for good six month for full

As regards the challenges in his long career,

opened 4-5 hotels this year. Our target is open

time. Then after some time I came back to India

Bakaya said, “There were so many challenges.

at least 10 hotels this year as well. We are putting

and went to Mumbai and worked there as assis-

There were competitions and I also had to work

lot of efforts to expand in African continent as

tant F&B manager for one year.

in new environments in alien lands. In 1991, I left

we think there is huge potential there. At the mo-

a very prestigious and comfortable position as

ment there are not many people who are ventur-

Bakaya worked for a year in Liberia in Africa as GM of hotel at young age of 28 years. “I

GM of The Krishna Oberoi in Hyderabad and

ing into Africa because it is tough territory. We

worked three years in Africa. Then I came back to

went to Australia. Later on the hotel has been

have already opened in Nairobi and are close to

The Oberoi Mumbai as number two. That time its

rechristened as Taj Krishna Hyderabad. I went to

signing another one there. We are discussing and

whole complex has thousand rooms.”

Australia, a new place for me, without a job in

negotiating plenty of opportunities in Africa and

hand. I decided to settle down in Australia and

as things move on we will have big and strong

High points

make that country my home.” He further said,

footprint in Africa. We will go anywhere where

Bakaya termed his working in Liberia and his as-

“Then I found a job as operation head of the 650-

there is good opportunity but east Africa is nat-

signment in Hyderabad as young GM of a large

room Four Point by Sheraton, Sydney. The 650-

ural choice because of travel distance,” said

hotel as the high points of his professional life.

room Four Point by Sheraton that time was the

Bakaya.

“While working in Liberia I was very young and

largest hotel in Australia. But I soon realized that

I was not prepared to handle a hotel in an alien

I was not very good at my job. There were many

country for travel and tourism and Hotel indus-

land. And my assignment in Hyderabad

as

mistakes and I was completely lost. So that was a

try because of different reasons, but Bakaya is

young GM of a large hotel was also very exciting

big challenge to overcome those shortcomings. If

optimistic about future.

SE P TE M B E R 20 13,

Although currently things are not good in the


8

World Tourism Day

Sustainable usage of water should be the ‘New Normal’ in hotel practices World Tourism Day 2013 will be celebrated on September 27th, this year’s theme is ‘Tourism and Water: Protecting our Common Future’. Clean, accessible water is vital to tourism, running most of the sector´s businesses, from hotels and restaurants to leisure facilities and transportation.

gram to both our bottom

‘Planet’ means running the

line and the Tourism in-

business based on sustain-

dustry, at large. Because of

able environmental prac-

high volumes of consump-

tices. ‘Profit’ involves the

tion, hotels have the poten-

organization creating eco-

tial to be leaders in the

nomic value after deduct-

water conservation move-

ing all costs.

ment.” Aradhana

Under the head of Lal,

Vice

‘Planet’ they have done

President Corporate Com-

leading edge work in envi-

munications & Sustainabil-

ronmental practices, energy conservation, use of

Kanchan Nath got in touch with a

creases

terials and in water con-

the

quality

of

few hotels to find out what

treated effluent. I also be-

servation

lieve, that this in our little

Specifically for water con-

as

well.

conserve this precious re-

contribution to reduce the

servation,

source.

strain on local water re-

Sewage Treatment Plant

sources, and reduces un-

(STP): recycles water used

all

agenda

Aradhana Lal Vice President Corporate Communications & Sustainability Initiatives, The Lemon Tree Hotel Company

green fuels and green ma-

efforts they are making to

For

Ritu Chawla General Manager, Courtyard by Marriott Pune Chakan

treatment systems and in-

hotels,

has

a

this

greater

necessary

they

have

government

across the hotel. Approxi-

additional

mately 30 per cent of this

meaning today. It’s the New

spending

Normal! Water conserva-

water supply and treat-

recycled water is used in

tion has historically been

ment infrastructure.”

the garden and flush sys-

on

viewed as a standby or

Towards this end goal

temporary source of supply

in mind that the Courtyard

that is typically invoked

Pune Chakan is one of the

only

during

Aerators/Flow

Restrictors including Duel Flush System: maintains

of

few Green build projects

ity Initiatives, The Lemon

water force and yet re-

drought or other emer-

that is compliant to a

Tree Hotel Company, said,

duces outflow, hence sav-

gency water shortage. This

LEED Gold certification;

“Our business model is

ing water.

limited view of conserva-

an international certifica-

built around the concept of

tion’s role is both outdated

tion that recognizes steps

replenishes

and rapidly changing. The

towards energy conserva-

water table.

Courtyard

Marriott

tion as a whole. She added,

for Public Urinals: mini-

Pune Chakan is committed

“We are also proud that we

mizes

to the cause of water con-

have guests happy to join

Guest

servation. Ritu Chawla –

hands with us and partici-

gram – water saving poster

by

times

tems.

Vishvapreet Cheema General Manager Radisson Blu Plaza Delhi

Rain Water

Harvesting: protects and the

water

ground

Auto Flush wastage.

engagement

pro-

General Manager, Court-

pate in our conservation

placed in all rooms that

yard

Pune

initiatives, by joining the

quantifies the saving of

Chakan, said, “By invest-

Marriott’s Terry and Linen

water each guest can do by

ing

“no

Re use program. An aver-

not

cost/low-cost” water con-

age-size hotel, comprising

changed daily – encourages them to do their small

by

Marriott

in

practical,

servation

their

linen

a

150 rooms, can save about

small hotel like us can

$30K/year if 65 per cent of

achieve

cost

its guests participate in its

savings with quick pay-

linen-reuse program. As a

backs,

responsible and growing

the ‘Triple Bottomline’ i.e.

General Manager, Radis-

ously

strategies,

getting

significant while

simultane-

protecting

bit to save precious water

Vinay Nair GM Park Plaza Gurgaon

when they are travelling. Vishvapreet Cheema,

the

company, with one of our

People, Planet and Profit.

son Blu Plaza Delhi said,

environment and improv-

core values being ‘Serve

Where, ‘People’ means fair

“Hotel maintains effective

ing guest comforts. Water

Our World’, we recognize

and

rain

beneficial

business

water

harvesting

conservation improves the

the importance of an inte-

practices towards employ-

structures and a network

performance of wastewater

grated conservation pro-

ees and the community.

of storm water drains. The

SE PT E MB E R 20 1 3,



10

World Tourism Day

network of Storm Water

two water harvesting sys-

conservation

ideas,

for

Drains have been so laid

tems in place.We use SCP

ees and guests, towards

best slogans and for best

that the entire water from

water for gardening and

water conservation.”

posters etc., Install signs

Hotel premises is led to the

have censor taps and uri-

In general conservation

in staff rest rooms encour-

Rain

nals in public area wash-

of water is possible in fol-

aging water conservation,

rooms. "

lowing areas of a hotel:

Install water meters at as

Water

Harvesting

Structures. We also have installed a drip irrigation

Anirban Sarkar, EAM,

Cooling towers, Laundry,

many locations as possible,

system to further reduce

Radisson Blu Suites, Gur-

Kitchens & Restaurants,

Read them on weekly basis

the consumption of water

gaon, said, “We have al-

Guest

to

that is already recycled.

ways actively participated

Showers, Sinks and laun-

water conservation efforts,

We also have several wa-

in

friendly

dry needs), Swimming pool

Use budgeted quantities of

terless urinals” Anirban Sarkar EAM, Radisson Blu Suites, Gurgaon

awareness amidst employ-

environment

rooms

(Toilets,

monitor

success

of

measures including water

& Spa, Landscaping and

water when undertaking

Vinay Nair, GM Park

conservation. For this we

Building exterior. For the

cleaning operations, As-

Plaza Gurgaon, said, “Our

have been following rain-

same it is essential to build

sign an employee the job of

hotel has incorporated sev-

water harvesting for opti-

staff awareness and get

monitoring water use and

eral methods by which we

mum use of water with

staff

water wastage. He / she

play our role in water con-

minimum wastage. Also we

their suggestions. Install

should give his / her obser-

servation. Firstly we have

use recycled water for irri-

suggestion boxes in service

vations in the morning

installed waterless urinals

gation of green areas. We

areas, Conduct contests

meeting once a week, say

in our staff areas and have

also

among staff for best water

on every Wednesday.

ensure

SE PT E MB E R 20 1 3,

building

involvement:

Seek


trade talk

Some optimistic, others sceptical about the coming inbound season A section of Indian tourism industry thinks that that forthcoming inbound tourism would be better than the last season, while others are sceptical about the season. Prem Kumar

be steady in the first half of the

said, “I expect the coming sea-

season. The depreciating rupee

son to be marginally better than

will have a positive impact in

the previous one. I don’t think

the second half of the season as

any of the untoward incidents

customers who book during

should have any major bearing

August-September will take ad-

on travel to India. The falling

vantage of the depreciating cur-

rupee against major currencies

rency,” said Sen. He added,

to some extent may make India

“India is not a late booking

affordable. Economic and polit-

market, so customers who have

ical stability are other factors.”

ndian tourism industry is

ing from the forthcoming sea-

made up their mind to visit

However, everyone is not

cautiously waiting for the

son,

India have already done so. As

the same page. Rajeev Kohli,

a result there is no impact.”

Joint Managing Director, Cre-

I

ajay K. Bakaya Executive director, Sarovar Hotels

Speaking about his expect-

11

Ajay

K.

Bakaya,

forthcoming inbound tourism

Executive Director, Sarovar Ho-

season in the country. This

tels said, “I expect that the up-

Pronab Sarkar, MD, Swa-

ative Travel said, “The coming

year so far has not been very

coming inbound season to be

gatam Tours also feels the up-

season will most certainly be

encouraging for the tourism in-

much better than last year. The

coming season shall be better

challenging. Even though the

than the last year inbound sea-

economies in the US and Eu-

son. Explaining the basis of his

rope are somewhat improving

I expect that the upcoming inbound season to be much better than last year. The decline of the rupees, though not good for the nation, has made India a less expensive destination.

dustry.

positive outlook, Sarkar said,

and stabilizing, travel patterns

“The world economy is return-

have still changed with people

ing back on positive note which

traveling closer and perhaps

is the most important factor for

cheaper. It will take a while for

the growth of tourism in any

the confidence to spend the big

Numbers of Foreign

decline of the rupees, though

country. India shall get its share

bucks to come back. India is an

tourist arrivals (FTAs) has

not good for the nation, has

with stabilized economic sce-

aspirational destination and

been almost flat. The reasons

made India a less expensive

nario.

Secondly, measures

not on the top of the list in a

have been the economic reces-

destination. Also, as foreign

taken by our Government to

tight budgetary environment.

give visa on arrival for some

Our industry will still see the

some untoward incidents in-

countries and opening up for

stress for the next 12 - 18

volving the safely and security

more in the future shall attract

months before we see resur-

of tourist in the country that

more inbound tourist to our

gence in interest for India.”

gave bad publicity to the coun-

country. Thirdly, drop in rupee

It may take a year and half

try. Things have been not im-

value against dollar making our

for Indian Tourism Industry to

proved much except that there

packages attractive may give

get benefited from the recovery

sion prevailing worldwide and

is sign of sustainable recovery in the United States, Europe and Japan, which have traditional sources markets for the inbound tourism in the country, and also that devaluation of Rupees, which are bad for the In-

Arup Sen Director, Special projects, Cox & Kings

dian economy as a whole but could be good for India Inbound

We expect the inbound season to be steady in the first half of the season. The depreciating rupee will have a positive impact in the second half of the season as customers who book during August-September will take advantage of the depreciating currency.

travel has become dearer a cer-

some edge to buy our packages,

in the US and European coun-

tourism as the devaluation of

tain section of Indians who

but some reduction in tourism

tries, because although there is

Rupees has reduced the cost of

were planning a foreign holiday

taxes can help boost more

sign of sustainable recovery in

travelling to India quite signifi-

may look for domestic alterna-

tourism in India. The Govern-

these countries, as of now rate

cantly. Now it is up to stake-

tives.”

Arup Sen, Director,

ment should take some encour-

of growth is very low. In case of

holders of the tourism industry

special projects, Cox & Kings

aging steps to boost tourism by

Euro Zone,

and the government how they

also sounds optimistic about

rationalization the taxes.”

mainly by France and Ger-

can capitalize on the prevailing

the forthcoming season. “We

Tony Marwah, CEO, Indian

many, whose economies are

situation.

expect the inbound season to

Travel Promotion Company

doing better. Kohli said, “Un-

SE PT E MB E R 20 1 3,

growth is led


12

Trade Talk

The tourism industry keeps their fingers crossed

vinced that it will work will it

our Government, resulting such

have a positive effect in attract-

incidents become International

ing increased number of foreign

which is harming incoming

tourists,” Bakaya added. Sen

tourism,” said Sarkar.

said, “Initiatives are always wel-

less our key source markets

ception about security and

In a recent decision that

come. However, implementation

see a dramatic improvement in

safety of tourists here as well

would be assuring to tourists

of many of these plans is of vital

their economies, we will be at

as high and sometimes irrele-

who are planning to visit India,

importance.” Kohli said, “Any

the receiving end of a smaller

vant taxation on tourism prod-

Ministry of Tourism (MoT), gov-

easing up in the visa regime is a

pipeline of travelers. Our indus-

ucts is some of the major

ernment of India, has written

great step forward. After all, the

try is extremely susceptible to

impediments which negatively

letter to all state governments

lobbying and efforts put in by

chain reactions and externali-

affect the uniform growth of In-

and Union Territories adminis-

IATO over the past year has

ties. We therefore need to be

bound Tourism in India.”

trations to set tourist police sta-

been in this direction and this

smarter in the way we attract

Pronab Sarkar, MD Swagatam Tours

way to attract the attention of

Bakaya believes that any

The world economy is returning back on positive note which is the most important factor for the growth of tourism in any country. India shall get its share with stabilized economic scenario.

But past experience

new policy is a result of that

shows that except few states

tions.

work and the efforts of the Min-

not many have been proactive

istry of Tourism. It has taken

in setting up tourist police.

many people a lot of time and ef-

MoT must follow up on this let-

fort to get the MHA to change its

ter to insure that all state gov-

policies.” He added, “The Visa

ernment set tourist police and

on Arrival facility has also now

tourist police stations. This

been extended to 5 new airports,

travelers from a shrinking

untoward incidents will not im-

would send message across that

again a result of the effort put in

pool.”

pact inbound traffic much as

the world that India really care

by the stakeholders. The work is

In his candid remarks, Atul

people in the source market

for tourists and that India is a

on to increase the list of coun-

Director,

have begun to understand ac-

safe destination to visit. At the

tries that can avail this service,

Ananya Tours said, “Though

tual deterrents versus media

Rai,

Managing

same time MoT on its own and

but it’s going in the right direc-

having the desire to begin on a

through Ministry of Foreign Af-

tion. The two systems are dif-

positive note, but circum-

fairs (MFA) should also counter

ferent. A Visa on Arrival is self

stances and conditions prevail-

effectively if any travel advisory

explanatory. But the group land-

ing prevent me to present a

is issued by foreign govern-

ing permit helps ease up on the

smiling face as regards the

ments.

paperwork and procedures re-

prospects of Inbound Tourism!

The coming season will most certainly be challenging. Even though the economies in the US and Europe are somewhat improving and stabilizing, travel patterns have still changed with people traveling closer and perhaps cheaper.

The Inbound Tourism scenario in the coming season does not look to be bright and cheerful. It is a struggle to attract tourists to India due Limited Seats availability with high International Air Fares, poor global economics and high taxation! The high-end or the lux-

Rajeev Kohli Joint Managing Director Creative Travel

Commenting on the initia-

quired by individuals travelling

tive by the Government to start

together. The exact modalities

ury market has taken the

hype. Sarkar rues that the inci-

Collective Landing Permit for

have yet to been given to the in-

biggest hit. Big spenders are

dents happen everywhere in

foreign travellers, Bakaya said

dustry, but this will most cer-

missing in numbers! It is not

the world; they do not come on

that these initiatives will not

tainly go a long way in

that people world over have

light as they are not highlighted

have an immediate effect. “First

encouraging some people to

stopped travelling. They are

in the media. “In India due to

of all they were not publicized

travel to India. The industry

still travelling but, either opting

weak law and order situation -

properly.

foreign

needs to appreciate the fact that

for short hauls or moving to-

Government is not taking any

agents are not very sure as to

visas are a sensitive issue and it

Secondly,

wards cost effective destina-

strong action against the cul-

how will it work. Maybe next

make take baby steps to achieve

tions! India having become a

prits, therefore, our media

year when foreign travel agents

the larger goal. We are succeed-

high Cost destination, poor per-

highlight the incident in a big

have experienced it and are con-

ing though. I think all new ef-

SE PT E MB E R 20 1 3,



14

Trade Talk

Atul Rai MD, Ananya Tours

Tony Marwah CEO, Indian Travel Promotion Company

forts in making the visa regime

used by a certain set of tourists

a few shortcomings that need to

tourism as an Industry and all

easier are every positive. Sarkar

only.” Rai added that the VISA

be addressed. Fortunately, IATO

such encouraging benefits of an

said, “A collective landing per-

on Arrival (VoA) is a very bold

is working on it with MHA so

exporter earning foreign ex-

mits (CLP) for groups may help

and welcome initiative which

that all members can take ad-

change for the country should

increase the arrival of foreign

Ministry of Tourism has taken in

vantage of it,” said Marwah.

be extended. He also calls for

tourists but procedures need to

close co-operation with Ministry

The Inbound Tourism scenario in the coming season does not look to be bright and cheerful. It is a struggle to attract tourists to India due Limited Seats availability with high International Air Fares, poor global economics and high taxation!

As regards the measures

abolition of multiple taxes on

the government should under-

tourism products automatically

take to increase FTAs to India,

reduces the cost of our package

Bakaya believes that there are

tours. Easy visa application

no quick remedies that will

forms and granting tourist visa

work. According to him the

upon arrival for most of the

steps that need to be taken are:

countries by introducing E-visa.

first, improvement of public in-

Sarkar said that priority should

be very well defined by the per-

of Home and External Affairs,

frastructure like roads (the

be given t the Tourism Industry,

mit issuing offices in all Interna-

but, the scope and reach of VoA

Delhi Jaipur highway is in a

adding that proper Law and

tional Airports/ FRRO offices

needs to be broad based cover-

mess), approaches to places of

order in the country should be

and Tour operators involved. I

ing more countries which are

interest and good quality wash-

visible. Rai feels that in order to

would suggest the government

safe and

room facilities, second, rational-

boost to Inbound tourism in

to introduce E-visa from origi-

which are friendly to India,

nating countries well in advance

as a destination. But, to my

ization

policies

India, a collective effort is need

because consumption of liquor

of

excise

from all stakeholders of the

and easy visa application forms

mind, VoA would gain further if

in most countries is a way of life

Tourism Industry such as ho-

without visiting Indian Embassy

it is incentivized by offering a

and not a bad habit, and third,

tels, transporters and tour oper-

or Consulate. For tourism pur-

discounted price!

the biggest problem is improper

ators. “We collectively need to

poses when a tourist is availing

Since, the administrative

co-ordination among the vari-

analyse and arrive at feasible

the services of a recognized tour

cost which our Embassy / High

ous stake holders like Govern-

costs which destination India

operator then the same tour op-

Commission incur while issuing

ment

Travel

deserves. Knee jerk reactions

erator should sponsor the

Visa in advance are not involved

Agencies, Hotels, and Local Au-

during down swing or profit

tourist for the entire visit and

and/or are less than providing

thorities etc, so there should be

making during up-swing needs

make sure the tourist is return-

VoA. So if that cost saving is an-

coordination

I don’t think any of the untoward incidents should have any major bearing on travel to India. The falling rupee against major currencies to some extent may make India affordable. Economic and political stability are other factors.

Agencies,

among

these

stakeholders.

to be avoided. If India needs to reach

its

deserved

status

Kohli is of the view that the

amongst in-bound destinations,

government and industry need

Government of India must ac-

to do three things to make a

cord it the required priority,”

quick dent and increase our

said Rai. He advised that

market share: first, make get-

tourism should not be seen as

ting our visas simpler and

an elitist activity. It should be re-

friendlier, second, pass on the

garded the best source to generate revenue and looked upon as

ing back on due date. This pro-

laysed and is passed on to VoA

benefits of the weakening rupee

cedure is already in practice in

seekers, then it shall become

to the end travellers, and third,

an Engine of overall growth and

Gulf countries like Oman, UAE,

more popular and would ease

provide some tax relief to fur-

employment generator. Accord-

Bahrain and Qatar etc.”

the burden on our foreign offices

ther lower the overall product

ing to Rai, rationalization of

abroad.

price. “Today, travel is a game

taxes and more user friendly

More so, the policy of reci-

of price and deals. We need to up

policies are the need of the hour

tence for quite some time, recent

procity on Visa Fees needs a re-

our ante as a destination to

for India to achieve its deserved

push to analyse it are welcome,

look. As it is India’s need to

bring in more numbers and

position. “First and foremost

but it needs lot of changes and

attract more and more tourists!

theer great foreign exchange

that comes to mind is a more

user friendly amendments in

But Marwah does not think

which India most certainty

simplified visa regime. They

consultation with stake holders.

that Collective Landing Permit is

needs at the moment,” Kohli

should also increase the number

At the moment the conditions

going to help the forthcoming in-

added.

of countries to the VOA list, es-

are slightly restrictive and

bound season as “CLP is still

Sarkar strongly suggested

hence, it is being selectively

complicated and there are quite

that Government should declare

Rai said that though, collective landing permit was in exis-

SE PT E MB E R 20 1 3,

pecially from the US and UK and Europe,” said Marwah.



16

technology

Mobile app are ideal for personalised branding and advertising: Nikhil Sama

said, “Data and research clearely shows the trend that more people access the internet more on their mobile phones rather than the desktop. More that four times as

In the last two years, mobile usage has really picked up. In conversation with Nikhil Sama, Founder and Managing Director, SnapLion, The instant app builder, finds out more.

many people access the internet through there mobile phones that a desktop. Under such circumstances, it becomes much more important to have a mobile app rather than a website. The experience of accessing the website on a phone is very different from accessing a mobile app. In case of a mobile app, you Nikhil Sama Founder and Managing Director, SnapLion

have to hit just one button and you are there. In case of a website, you have to first go

has got an app. As a con-

and search for the website ad-

sumer I am becoming more

dress. “

and more selective about which apps I want to keep on

range of his apps, he said,

my phone. However in India,

“We are very economically

today is not that case very few

priced, we charge ` 5000/- per

people have apps.”

month for our software sub-

He added, “Take for exam-

Kanchan Nath

T

oday about 65 million

Telling us about the price

scribtion service. Most people

putting a billboard up from

ple take the Buddha Bar app,

cannot believe the price we

the pure branding and adver-

it has its own music. You go to

offer. When they say that

Indians, have either

tising perspective. The second

Bbar, you experience the

someone is going to build a

an android or an iphone. This

is that once they get these

lunch or the dinner and you

custom app for them, they

is basically the first comput-

apps on, they are able to send

download there app there.

think the price quote is going to be 5 to 10 lakh.”

ing device that has ever hit

their customers push notifica-

Then you can check it out at

human kind that is with con-

tions. These are just like a

leisure

anytime

on

your

Giving us inputs on trends

sumers 24 hours a day. People

messasge that pops up on top.

phone. You can view there

in the industry, he said, “It’s a

sleep with there phones today.

For example the smoking Joes

menus, place orders for deliv-

very connected world today,

Telling us more about mo-

apps can anytime send a mes-

eries, make reservations for

communication

bile applications, Nikhil Sama,

sage that they want, for in-

deliveries. They would send

geographies, borders, time, lo-

Founder and Managing Direc-

stance the message could be

you cues on upcoming events.

cation. If I have a good or a

tor, SnapLion, said, “The main

40 per cent off brunch today.”

If they have special menu item

bad experience anywhere, it

they add it to the events calen-

is very easy for me to post it

der. They keep updating there

on twitter and somebody sit-

reason that people who are in travel and hospitality space

Telling us about down-

transcends

would want an app is firstly

loading too many apps, he

images as they have parties.

ting in New York can hear

for branding. This is a device

said, “If you do not want the

Mobile apps maintainers have

about it. People who I have not

with the consumers 24 hours

screens of your mobile phones

a backend office system from

talked to for years will hear

in a day, so just to get a little

crowded, limit the number of

where they log in and update

about it. It becomes very im-

logo over there on the phone

apps you download, to down-

pics. They will update it with

portant for every business to

of your most loyal customers

load only apps of brands that

videos.”

makes all the difference. It’s

you love. Certainly there will

Debating on relevance of

That person’s happiness or

probably worth more than

come a point where everybody

mobile apps and websites, he

dissatisfaction now magnifies

SE PT E MB E R 20 1 3,

keep every customer happy.


technology / trade talk

S N A P S H O T USPs of Snaplion Apps awesome design affordable Price Quick and Easy

17

more of an engagement plat-

us more, he added, “When

months that a lot of indian

form. It’s not about discov-

we started out and raised

businesses are coming on

ery. The first time somebody

our money, most of the in-

board. We signed up over a

walks through, if you can get

vestors thought that most of

hundred in the last three

them to download your app.

the market for this would be

months. These include pizza

ten fold. Compared to earlier

Then it becomes much more

outside India, we actually

chains like Smokin Joes

when you could get away

likely that they will become

market a lot outside India.

pizza, luxury restaurants

with not investing so much

loyal and repeat customers

Almost 40 percent of our

like BIBA to hotels like

in customer care.”

because your brand is very

apps are in the USA and UK

Radisson. It’s been hearten-

Telling us about how mo-

engaged with them. So this

and Canada. However it has

ing and suprising to see

bile apps provide more visi-

is much more of a consumer

been heartening to see that

them jump onto the band-

bility, he said, “It is actually

engagement play.” Telling

in the last four or five

wagon.”

ADTOI launches Maharashtra Chapter

Tourism Secretary, Ministry of

Unity among travel trade association to be the key focus of this chapter.

Tourism. At the inauguration,

Anand Shah

A

ssociation of Domes-

unveiled by Parvez Dewan,

domestic tourism in the state. According

to

Subhash

Verma, President, ADTOI; Ma-

Dewan said, “With domestic

harashtra Chapter took over a

would work towards unity of

tourism acting as a backbone

year to materialize as the

travel trade association.”

of Indian tourism industry.

focus was more on quality

The

service

membership. Talking about

tic Tour Operators of

The goal of uniting the

India (ADTOI) has recently in-

travel trade associations was

providers are chasing dollars

domestic tourism on the side-

augurated their fifth chapter –

partially achieved as repre-

and focusing on inbound

lines of Maharashtra Chapter

Maharashtra

in

sentatives from TAAI and

tourists and it’s ultimately the

launch, Verma said, “Domes-

Mumbai. Launched with a

ETAA were present along

rupee which rescues us mean-

tic tourism is growing every

member base of 15, the asso-

with representatives from

ing the domestic tourism.” He

year undeterred by the fluctu-

ciation is positive to increase

ADTOI Managing Committee

was confident enough that the

ating currency. It’s an excel-

its membership slowly with

team, state tourism boards,

new chapter under the leader-

lent tool for employement

keeping quality in mind,

airlines, hotels and travel

ship of Patil would bring in

generation and national inte-

adding operators who are

companies. The Chapter was

better initiatives to enhance

gration.

Chapter

industry

dedicated to improve domestic tourism in the state and Abhijeet Patil Chairman, Maharashtra Chapter, ADTOI talking at the launch of the new chapter

country. Abhijeet Patil, Director, Raja Rani Tours & Travels is the Chapter head working towards making it the most active chapter in ADTOI and enhancing relationship between various travel trade associations as well. Talking at the launch, Patil said, “We are currently consolidating our membership base and would drive our growth through quality member registration. Also, with our industry facing certain challenges, it is important for us to unite and fight against them to survive. Thus,

L-R Ravi Luthra, General Secretary, ADTOI Subhash Verma, President, ADTOI Parvez Dewan, Tourism Secretary, Ministry of Tourism, Government of India and P P Khanna, Vice President, ADTOI

ADTOI Maharashtra Chapter

SE PT E MB E R 20 1 3,


18

destination inbound

Kerala God’s own country With tranquil stretches of emerald backwaters, hospitable houseboats, lush hill stations, enriching culture, enchanting festivals and rejuvinating ayurveda, this destination is a must visit. ith the Arabian Sea in the west, the Western Ghats towering 500-2700 m in the east and networked by 44 rivers, Kerala enjoys unique geographical features that have made it one of the most sought after tourist destinations in Asia. It offers an equable climate, a long shoreline with tranquil stretches of emerald backwaters. Peaceful and pristine, Kerala is India's cleanest state. The state has 14 administrative divisions. The major cities are Thiruvananthapuram, Kollam, Kochi, Thrissur and Kozhikode. There are three airports in the state which provide international and domestic connections. Its capital is at Thiruvananthapuram (Trivandrum) Seasons: Bestowed with a pleasant and equable climate throughout the year, Kerala is a tropical land with the coast running down its entire length and the Western Ghats forming a protective barrier against

W

SE PT E MB E R 20 1 3,

the dry winds from up north. The monsoons (June-September & October-November) and summer (February-May) are the seasons markedly experienced here, while winter is only a slight drop in temperature from the normal range of 28-320C. Kerala's history is closely linked with its commerce, which until recent times revolved around its spice trade. Celebrated as the Spice Coast of India, ancient Kerala played host to travellers and traders from across the world including the Greeks, Romans, Arabs, Chinese, Portuguese, Dutch, French and the British. Almost all of them have left their imprint on this land in some form or the other - architecture, cuisine, literature. Quality of Life: "Kerala is a bizarre anomaly among developing nations, a place that offers real hope for the future of the Third World... Though mostly a land of paddy-covered plains, statistically Kerala stands out


destination inbound

Kerala Home of Ayurveda Of all the places on earth there is just one

that is literally shaped by a tradition of Ayurveda which goes back to thousands of years. In this secret preserve surrounded by the Indian Ocean, some of the world's most experienced practitioners open up the healing secrets of Ayurveda every day. Here, the sunshine and the very air work as a healing balm, while a unique way of life celebrates this ancient tradition. Welcome to the home of Ayurveda. Welcome to Kerala. Here, this 5000 year old system of healing continued to thrive over the centuries - thanks to the land's geographical isolation - even as its fortunes declined across India and elsewhere in the world. For centuries, Ayurveda was sought-after by the people as a prime option for healing almost every ailment. The Vaidyas (traditional practitioners) – especially the legendary Ashtavaidyas renowned for their magical healing touch -played a key role in strengthening the tradition of Ayurveda

in the State. Acclaimed as one of the fifty must-see destinations of a lifetime, Kerala lets you blend wellness with leisure. Thanks to the ease and affordability of international travel as well as the improved standards of care, every year thousands of travellers from across the world arrive here to surrender themselves to the healing power of Ayurveda. In this land hailed as the 'Mecca of Ayurveda', they refresh and rejuvenate themselves, with Kerala's lush greenery and pleasant climate acting as a balm to their weary minds and bodies. The close proximity of theme destina-

tions further enables visitors to move from one to another in a matter of hours - to enjoy a holiday by the backwaters, beach, hill station or forests. With Ayurvedic institutions, resorts and spas located in some of the most scenic locations of the State, your healing holiday will never be far away. Ancient texts prescribe the monsoon season (June-August) as the ideal time for Ayurveda. It is during this season that the atmosphere remains cool and dust-free letting the pores of the body open to a maximum, making the skin most receptive by TNH DESK to therapy.

as the Mount Everest of social development..." Bill Mckibben, National Geographic Traveler in October 1999. Kerala is one of India's most progressive states in terms of social welfare and quality of life. In contrast to the rest of India and most other low-income countries, Keralites enjoy education and health at levels that are on par with the West. The State boasts of one of India's highest literacy rates, highest life expectancy and lowest child mortality rates. The people of Kerala, at all levels of society, have greater access to services and opportunities - as well as a greater say in their governance. The State has top urbanization rates and is rated India's best in law and order.

SE PT E MB E R 20 1 3,

19


20

trade talk

IATO all set for 29th Convention Indian Association of Tour Operators (IATO) is all set for 29th convention, which is being held in Kochi, Kerala. Considering the need of the hour and the challenges the Indian Inbound tourism is facing in the country, IATO has appropriately selected the theme of this year’s convention, which is innovations and partnerships. Prem Kumar

Subhash Goyal President, IATO

E M Najeeb Chairman & MD Airtravel Enterprises India Limited

that IATO is real voice of In-

that IATO has organized many

the IATO members in Kochi

skill development programme

during the convention.” Najeeb

in the last couple of years to

feels that the convention

cater to the needs of growing

should discuss the limitations

demand of the tourism indus-

in infrastructure, double taxa-

try. He informed that at the

tion, interstate transportation

forthcoming convention, apart

taxes disparity, etc, and it

from deliberating upon issues

should also focus on innova-

of various segments of the

tiveness in products and serv-

tourism industry such as civil

ices. “We should discuss in

Subhash Goyal, Presi-

dian tourism industry and has

aviation, hotels etc, IATO will

detail the impact of technology

dent, IATO is excited about

been playing a great role in the

discuss achievements of the

in the industry, and making

this year convention of the as-

development tourism in the

last year convention that was

use of it productively for the

sociation, which is taking

country since its inception.

held in Mumbai and actions

benefit of the tourism indus-

place at a very challenging

“When IATO was formed in

taken on the resolutions of the

try,” added Najeeb.

Advantage of our annual convention is that it provides all our members a unique opportunity to get together annually and interact and network with each other and discuss the issues of common interest.

last year convention.

Looking forward to an ex-

Speaking about his expec-

citing convention, Ravi Go-

tation from this year IATO con-

sain, MD, ERCO Travels and

Najeeb,

Executive Committee Member

Chairman & MD, Airtravel En-

vention,

E

M

of IATO said, “We are expect-

terprises India Limited, who is

ing another exciting conven-

the co-Convention Chairman of

tion in Kochi and we hope our

IATO said, “The 29th IATO An-

members and partners will be

time. He has urged members of

182, international tourist ar-

IATO to attend the convention

rivals in India was merely one

nual Convention taking place

benefitted with information

in large number to make most

million, but today, because of

in Kochi will be a noticeable

and good networking.”

of the opportunity that the con-

consistent efforts of IATO,

event for the tourism industry.

Through partnerships and

vention provides to its mem-

India receives more than six

The theme of the convention it-

innovations, the theme of the

bers. He said, “Advantage of

million tourists and the coun-

self is ‘Tourism: Innovations &

convention, the idea is to aug-

our annual convention is that

try has an open sky policy. The

Partnerships’. Tourism is a

ment the capacity of the

it provides all our members a

country

service industry, which is de-

tourism industry, provide inno-

has

also

made

unique opportunity to get to-

progress on visa front. The

veloped through relationships,

vative services to customers

gether annually and interact

government started visa-on-

networking and out of the box

and make the country more

and network with each other

arrival (VOA) for many coun-

thinking

competitive

and discuss the issues of com-

try,” said Goyal. But he added

For delivering customer satisfaction, we have to produce and deliver innovative services. The convention would proclaim excellent thoughts and ideas, on networking and innovation, for the tour operator’s community and for the future.

mon interest.”

that the industry still has to go

and

innovations.

and

tourist

Tourism will be successful if it

friendly. On the theme of this

is experiential and qualitative.

year IATO convention, Najeeb

The visitor delight should be

said: “The theme of the upcom-

the highest objective.” He

ing 29th IATO Annual Conven-

added, “For delivering cus-

tion is “Tourism Innovations &

tomer satisfaction, we have to

Partnerships”. Various themes

produce and deliver innovative

were discussed by IATO, and

services. Technology innova-

arrived

tions also are changing the na-

Tourism is a hospitality indus-

ture of the industry so much.

try that is based on relation-

at

this

because

a long way to tap its full poten-

In fact, the convention would

ships,

IATO has come a long a

tial and we need to do many

proclaim excellent thoughts

innovations

way since its inception. It was

more things such as simplifica-

and ideas on networking and

product development, and cre-

founded in 1982 and Ram Kohli

tion of visa process, introduc-

innovation for the tour opera-

ating customer delight and vis-

was the founder president of

tion of e-visa, increasing the

tor community and for the fu-

itor experiences.” He added,

partnerships, in

and

technology,

IATO. Goyal, who had been the

number of countries for VOA

ture of the industry. We are

“The theme of the convention

president of IATO for two con-

facilities and infrastructure

awaiting for the vibrant inter-

is much in consonance with

secutive terms in the past, said

improvement. Goyal informed

actions among the cream of

the Indian tourism scenario.

SE PT E MB E R 20 1 3,


trade talk

The nature of tourism is evolv-

View

ing and changing around the world considerably. Tourism gets affected by global events and developments in a most sensitive manner.” He added that the economic slowdown in the source markets, political unrest, environmental and climatic changes, and also the use of technology influences the course of tourism to new directions. India is aiming at doubling the tourism inflow to India and looking at the industry seriously. “According to the

‘incredible india’ is going through a challenging time, and the challenges before the Tourism industry are multiple. iaTo has rightly selected innovations and partnerships as theme of its 29th convention. it would be very appropriate and timely if this year’s convention of iaTo can come out with some innovative ideas as to how to face the prevailing and emerging challenging of the industry. The convention should also throw up some innovative ideas to promote innovation and partnership in the tourism industry. The convention should not only deliberate on these issues in a structural and constructive way, but also prioritize areas which require immediate attention as far as innovations and partnership in the industry is concerned. one of the important areas where iaTo should focus on immediately and promote partnership with government and other stakeholders is skill development for the travel and tourism industry because with the expansion and growth of the tourism industry the demand for skilled and trained manpower is growing. in future, with government increasing focus on tourism, the industry would need more and more skilled people. other important areas where partnership should be prompted are marketing of incredible india as destination.

global trends, tourism in India

propriate for the tourism in

gle unit and all the stakehold-

bring unique and cost effective

should be innovative and

India.”

ers work towards increasing

products as well increase bet-

trendy, presenting the right

Justifying the choice of this

the inflow of tourist traffic.

ter synergy and quality.”

products and services for more

year convention, Amaresh Ti-

This is possible through new

Speaking about the challenges

and more discerning tourists

wari, MD, A.T. Seasons & Va-

Innovations and partnership

of the industry, Gosain said, “I

around the world. The tourism

cations Travel, and executive

among all stakeholders. We all

think present state of tourism

industry has to make the

Committee Member of IATO

need to come together on a

industry in India is under

tourism experience of the visi-

said, “Tourism Industry is fac-

We are expecting another exciting convention in Kochi and we hope our members and partners will be benefitted with information and good networking. Ravi Gosain MD, ERCO Travels and EC member of IATO

common platform and fight for

shadow of economic prob-

the cause. I am expecting we

lems, safety issues, lack of

will be able to debate on Indus-

professionalism and unfair

try issues and come out with

business practices, which re-

new vision for Tourism Indus-

quires overhauling and better

try.” Tiwari further said that

understanding among our

in today’s world standing out

partners like hotels, trans-

tors extremely meaningful, as

ing lots of challenges currently,

to look different and be noticed

porters, guides, airlines etc.

their investment of their re-

especially Inbound Business.

is becoming more and more

There are few situation gen-

sources like time is precious.

Despite various efforts put by

difficult; therefore, “This Con-

erated challenges which oc-

Any tourism destination failing

MoT, the tourist traffic is not

vention will discuss some of

curs due to slowdown in

in offering the excitement and

increasing. The reasons are

the success stories from the In-

economy and this year con-

satisfaction would not survive

numerous such as increased

dustry colleagues, who have

vention will focus on such is-

longer,”

tax burdens, safety issues es-

done the business with Innova-

sues and try to fill gap

pecially

tions.”

between various stakeholders

Najeeb

said

and

added, “For this, we have to

towards

women,

know the pulse of the tourism

crises in the aviation sector

Supporting the choice of

in order to protect tourism in-

demand. That is possible only

and slowdown in economy.

convention, Gosain said, “We

dustry in India. " According to

Tourism Industry is facing lots of challenges especially Inbound Business, despite various efforts put my MoT, the tourist traffic is not increasing. Amaresh Tiwari MD, A.T.Seasons & Vacations Travel and executive member, IATO

21

have carefully selected our

Tiwari, the theme of the con-

theme this year ‘Innovations

vention is very much in conso-

and Partnership’ because this

nance with current state of

is the requirement of time. All

tourism in the country, He

stakeholders of tourism must

added, “Time has arrived

come forward and to be more

when we need to Innovate

by proper global networking,

This year IATO Convention

innovative to increase tourism

new areas to grow interna-

partnerships and innovations.

theme is ‘Innovations & Part-

to India in present difficult

tional tourist traffic in India

Hence the theme of the con-

nerships".

He added, “The

times. Partnership among all

and this is possible through

vention ‘Tourism: Innovations

time has come when Industry

related people in tourism is

partnership among tourism

and Partnerships’ is highly ap-

needs to work together as sin-

more important in order to

stakeholders.”

SE PT E MB E R 20 1 3,


22

TRADE TALK

Public Private Partnership is important in tourism development: Arun Anand Private Partnerships are increasingly becoming important in tourism Public infrastructure development opportunities, says Arun Anand, Convention Chairman, IATO.

arun anand Convention Chairman iaTo

Prem Kumar

a

s the theme of this convention is ‘indian Tourism – innovations & Partnerships’, “issue of private partnerships in tourism public infrastructure development will be explored in course of the business sessions at the convention and inputs from the experts

oil pricings etc.” anand believes that while innovation can be defined in a multiple ways; new products, process, new material, new forms of organizations carrying capacity, use of technology creating centers of excellence that treat and disseminate new operational research based knowledge, and focus on

“Issue of private Partnerships in tourism Public infrastructure development will be explored in course of the business sessions at the convention and inputs from the experts who have been invited from India and abroad will be taken.” who have been invited from india and abroad will be taken,” said anand. Elaborating on the theme of this year iaTo Convention: innovation and partnership, anand said, “This year’s theme of the Convention is very appropriate and timely.” He further said, “This partnership is also visible in research partnership, investigating tourism as a social-ecological system, civic governance and tourism in the face of uncertainties created by global warming and peak

incremental raise of quality and staff including niche innovations and revolutionary innovations that can really impact positively for tourism and its sustainability. This year convention is happening at a time when the environment is very challenging for tourism in the country. anand said that the challenges are really too many. Enumerating some of the challenges, anand said that first challenge is Visa facilitation which is the most im-

SE PT E MB E R 20 1 3,

portant bottleneck in tourism scene. Second challenge, anand said, is lack of sufficient accommodation at reasonable price all over in 2-tier and 3-tier cities which have become popular with low cost airlines air-connectivity. Safety standards and specially safety for women tourists are also major concerns of the tourism industry. according to anand, other challenges that tourism in india are facing are lack of proper cleanliness in india in general and especially at all tourist places frequented by tourists, lack of highway facilities en route to many tourist places. due to automobile revolution and Highways coming up (new delhi and Mumbai corridor and other all over india) surface tourism is dependent on en route facilities. Then there is issue of well trained language speaking guides to meet the need of tourists coming from new markets like China, South Korea, arab countries and Russia etc. Tourism industry in india is also facing complicated and multiple tax structure. according to anand, tax rationalization in all respects related to tourism is necessary. “Till now Tourism Sector is overloaded with taxes like


TRADE TALK

Service Tax, Luxury Tax, VaT, Sales Tax on aTF by all states, excise duty on alcoholic drinks, Toll Tax, entertainment tax, tax on tax, etc. Taxes are being levied everywhere as if tourists were here to help india grow with their tax payments,” said anand. He added that no priority is being accorded to the Tourism Sector by governments. There is no proper budget for tourism (neither by the Central government nor States). There is also lack of trained manpower in all segments of tourism. Railway stations, which look like shelters for poor and not a centre for tourist activities, are sur-

convenience tourists has to face. There is lack of proper coordination among government ministries and each ministry puts its own terms neglecting the cause of tourism. anand said that tourism is linked with Ministries like Civil aviation, Railways, Environment MEa and MHa, and they try to ignore tourism interest. “incentives to tour operators (in india and overseas) are bare minimum. So there is lack of momentum for overseas tour operators to promote india in a big way. More incentives are needed, but except lip services nothing is coming forth,” said anand said.

“We are receiving good response as we are expecting over 1100 to 1200 participants. We expect more participants from the Southern Region where the enthusiasm to be present in IATO Convention is more. This will mean the delegate numbers will cross our expectations.” rounded by touts. anand said that airports (expect in some Metro cities) need upgrading urgently because operations of flights have already increased from those airports). There is lack of entertainment facilities in the evening at metro cities/other tourist places. Even there is lack of tourist literature in foreign languages (including city maps). State governments are not making any land bank for putting up infrastructure that means land cost is becoming cost prohibitive. anand said that aSi Monuments need proper upkeep and maintenance, landscaping and beautification, which is lacking at present. Even basic facilities are not available. Road Tax needs to be rationalized. it now varies from state to state and lot of in-

He added that negative image of india prevails in the global markets with national calamities, corruption, Political events, Socio economic uprisings etc. But the government has no crises management policy and tourists prefer to avoid india with advisories issued by overseas countries. “These are the ones which are major challenges and keep our tourism figure stagnated at six million plus since last three years. There are many more such bottleneck areas where we need to take action on top priority like cheating, fraud, Rupee slide, quality control and touts at tourist places etc,” said anand, adding that all these will be taken up in course of deliberation in business sessions at the convention. as regards the response he is

SE PT E MB E R 20 1 3,

expecting from iaTo members to this year convention, he said, “We are receiving good response as we are expecting over 1100 to 1200 participants. We expect more participants from the Southern Region where the enthusiasm to be present in iaTo Convention is more. This will mean the delegate numbers will cross our expectations.” This year the convention is happening in Kochi. on being asked as to why iaTo opted for Kochi in Kerala as Venue for its convention, anand said that this place has been selected after lot of discussions and deliberations as the place holds lot of potential for future growth of tourism in india. “The generally it has been seen as also acknowledged by the states concerned that whenever iaTo has organized its Convention at a destination, there is a greater awareness and greater movement of tourists. also Kerala government is pro-active and the trade is very professional. The state has over 93 per cent education, eco-friendly environment (which is in demand from overseas tourists) rich culture, beaches, wildlife and better airconnectivity with 3 international airports, quality and budget hotels. it is a destination in itself,” said anand. He added, “We will boost Kerala with our sincere efforts and that will in turn bring tourists in numbers to Kerala destinations. We are confident that iaTo will make its mark in enhanced tourist’s arrivals to Kerala after the Convention and the efforts the members will be putting with new experience gained by being in Kochi.” The government of Kerala and MoT, goi is supporting iaTo for the convention.

23


24

analysis

Understanding MICE and knitting opportunities around it

Srithar gB area director – South asia, Singapore Tourism Board

According to PATA, 40 per cent of all outbound trips by Indians are for business purposes; an average Indian MICE traveller spends USD 3242 per day. The potential is huge but do you have the right strategy to tap this growing segment. Anand Shah

W

Rajeev Kohli Joint Managing director Creative Travel

Karthik Ramamurthy, Head aiM (africa, india & Middle East), iPSoS Business Consulting

ith an aim to underline the growing importance of indian business and event tourism, dubai based Qna international recently organised a two-day MiCE and Luxury india Travel Congress in Mumbai. attended by major travel houses, corporate buyers, film production houses, destination management companies, airlines, tourism boards, hotels, wedding planners, etc who together control annual meetins and events budgets of more than uSd 100 million; the event provided an excellent slew of ideas for tapping the growing MiCE sector in the right way. Best practices The event underlined the growth of MiCE india outbound market and the factors that attracts indians corporate houses to host their meetings at different lo-

SE PT E MB E R 20 1 3,

cations. according to Karthik Ramamurthy, Head aiM (africa, india & Middle East), iPSoS Business Consulting; indian films has strong influence on promoting destinations among indians and play a major role in persuading the decision making process. He said, “With more and more indians experimenting with newer and unexplored destinations for their holidays, indian corporate travellers are also getting the flavour of this trend. one of the major influences is Bollywood which is showcasing destinations for various type of travellers and activities to indulge in. The travel houses catering to MiCE travellers should understand the drivers and catalysts which motivate the indian business travellers’ mindset while opting for a destination. ” ipsos Business Consulting estimates the current MiCE outbound

market at around uSd 700 million which is growing at 15 per cent annually. The importance of MiCE and its impact on Motivating, informing, Communicating or Educating the internal as well as external stakeholders has become a very imperative part of the entire corporate business cycle. He informed that travel operators play a crucial role as middleman between destination and corporate houses. adding to this, Srithar gB, area director – South asia, Singapore Tourism Board said, “Corporate travellers are looking for travel companies who would understand their requirements and at the same time manage those requirements in specific budget limits. Partnership is the key model which is adopted by Singapore Tourism Board and several major tourism boards. under this, we


analysis

educate the MiCE operators about the products on board for MiCE travellers and they in turn offer these products to their corporate travellers. This way, the partnership proves to be beneficial for all the stake holders. Today, Singapore has successfully established itself as one of the leading MiCE destination among indian travellers.” not just asia, but the world is looking at india and is keen to attract the MiCE travellers. Mischa Mannix-opie, Regional Manager South and South East asia, Tourism new Zealand said, “We have tripled our budgets for indian market considering the growth and potential it holds as a source market for new Zealand. The MiCE segment is our key focus especially the incentive segment in india. as per a market research done by the tourism board, new Zealand is a popular destination among indian MiCE segment but the corporate travellers are clueless about MiCE facilities and the activities which they can indulge in there. We got to know that indian trade cannot make the travellers understand a different between European and new Zealand MiCE event experience. Thus, our focus will be on training and educating trade as they are really important to us and we need their support to bring up new Zealand in indian MiCE travellers wish-list.” Luxury travel during this panel discussion, the panelist underlined the importance of prestige and exclusivity as a key for catering the booming luxury travel segment and brought out some key points to meet the standards and demands of big spenders. according to Rajeev Kohli, Joint Managing director, Creative Travel; luxury is a subjective term. He said, “Luxury has

nothing to do with the physical part of the travel like staying in a five star property, etc. it is hard to define the term luxury in india as our country is a continent in itself with endless luxury experiences.” according to him, indian travel companies still don’t know how to sell

ellers spend a lot on shopping while travelling. However, there is a need for lot of investment in educating the travel trade about luxury travel offering and also educating the client about the variety of luxury products which he/she can opt for as per the

Taking numbers Top destination according to a report released by nielsen india at the event, business travellers opt for shopping dominant destinations. The top three destinations visited and aspired are all modern shopping capitals – Singapore, dubai and Malaysia. infact, 20-30 per cent of the total trip expenses are related to shopping. The top MiCE destinations opted by indian corporate travellers in 2011-12 were: Singapore, Malaysia, uSa, China, australia, uK, nepal, Thailand, uaE, Japan & germany. off all the destinations, 52 per cent of indian MiCE travellers happen to travel within asia for their business needs and 16 per cent of the travellers visit more than one destination in a single trip. Time of travel The report also revealed that 70 per cent of the overseas MiCE travel by indian travellers happens between February and June months. off the total MiCE travel reasons, 74 per cent travel is for meetings, 48 per cent for conference, 30 per cent for exhibition and mere four per cent for corporate incentive. Preparing for MICE travel interestingly, more than a third of travellers select a particular destination for reasons like: Facilities to hold large conferences/conventions/off-sight meetings; business environment in terms of government regulations and safety and presence of companies in that particular destination registered for the event. if travel companies think that corporate houses don’t know much about the destinations than rethink. according to the report, 56 per cent of MiCE travellers, themselves search for information on place, tickets and staying option for a trip through internet search engines, online travel portals and travel agencies and tour operators. also, if you think that indian MiCE segment also books at the last minute than the report will prove you wrong. The average lead time for a typical outbound MiCE trip is 72 days which is still very shirt as compared to international standards which is approximately eight months to more than one year. about 56 per cent of indian MiCE travellers start their journey taking off from either delhi or Mumbai airport says the report. Preferred facilities and activities Talking about preferred facilities and activities, the most common hotel facilities preferred and used while on the trip are: Meeting rooms (66 per cent), business centres (47 per cent) and in-room internet (39 per cent). on the other hand, 11 per cent of indian MiCE travellers like to spend some time in leisure activities like visiting historical sites, socializing with business associates or visiting nearby natural tourism sites apart from shopping. Expenditure and shopping For expenditure and shopping, MiCE traveller spend about 23 per cent on shopping, 17 per cent on accommodation, 11 per cent on communication, 22 per cent on travel tickets, 14 per cent on leisure & food and 13 per cent on business related expenses.

luxury travel in india. adding further, he said, “indians are ready to spend while travelling. They are highest spenders in few parts of the world. infact, business trav-

SE PT E MB E R 20 1 3,

needs.” The whole luxury travel market is moving to FiT, thus service providers should know the strategy to cater to smaller groups as well.

25


26

trade talk

Bengal tourists on high wanderlust

Uttarakhand. We are receiv-

tic travel during puja season.

spice plantations is a six-hour

ing enquiries for Darjeeling

Leisure tourists intend to put

drive from Cochin.”

Puja travel from Bengal is all set to mark a high footfall of leisure tourists travelling to popular and offbeat domestic destinations this year. Swaati Chaudhury

Hills. Most leisure tourists are

up in deluxe hotels and re-

A bulk of domestic tourists

looking at popular hotspots

sorts.”

would travel with their kids

like Vishakhapatnam, Araku

For those who have pas-

since puja holidays are a time

Valley, Kodaikanal, Ooty and

sions for exploration are ap-

to enjoy with the entire family.

the fascinating destinations

proaching

Says Sanjay Mittal, “Around

like Somnath, Diu and Juna-

Destinations that specializes

95 per cent tourists are trav-

garh in Saurashtra. The dis-

in adventure travel. Barun

his is the season of

elling with their kids and

cerning

are

Bhattacharya, Proprietor of

those visiting popular tourist

planning out to visit Jwala-

the group, said “Owing to the

inflating dollars and with the

destinations are opting for

mukhi, Kangra and Palampur

ongoing agitation in Darjee-

travellers

rupee hovering around 62 to a

three or four-star haunts

in Himachal Pradesh. Puja

ling Hills, tourists are making

dollar, it’s a boom time for

while tourists travelling away

tourists go for advance book-

a beeline for Kashmir Valley.

travel groups devising domes-

from the hustle and bustle of

ing of tickets or air fare and

A number of tourists have

tic tours for Bengal travellers

city life are selecting resorts.

then

hotels.”

booked their tours to Darjee-

during puja season. The out-

There is a mad rush of Bengal

Mukherjee avers that the puja

ling and are waiting for the

bound tourists from Bengal

tourists going to domestic

travel season is gradually

agitation to end. Bitten by

too have put domestic desti-

destinations and the period

gaining momentum.

travel

book

the

bug,

the

leisure

nations on their travel itiner-

would mark 15 per cent rise in

The travel group is boost-

tourists from middle-income

aries. After all a trip with

domestic travel during puja.”

ing unexplored locations like

bracket pack their bags dur-

family and friends breathes

Safety is the topmost pri-

Jhandi- a Dooars’ destination

ing puja vacation.”

new life into mundane exis-

ority for leisure tourists while

is a mere half-an-hour drive

tence and replenishes the

selecting tourist destinations

from

Garumara

National

soul. lar

travel

companies

in

Kolkata to know the favourite holiday options in vogue for puja departures. Informs Sanjay Mittal, Executive Director, Trident Travel Private Limited, “We are devising customized tours for free individual

The travel group has both fixed departures and tailormade packages that are cost

spoke to some popu-

travellers

and

most

tourists are picking holiday destinations like Mumbai with Goa, Kerala, Rajasthan and Andaman Islands this time. The conventional hill resorts

Favourite itineraries of puja tourists:

economic. “We are showing

Trident Travel has eight-day Kerala tour for `42,000 for an adult and a six-day tour of Mumbai and goa for ` 35,000 for an individual that includes four-star accommodation, food, transportation and visit excluding air fare. Citi Safari Tours has designed 10-day break to Saurashtra for a pocket pinch of ` 30,000 per head and an extensive 10-day tour of Kashmir Valley with an exciting trip to Ladakh for ` 35,000 per person including food, deluxe accommodation and visit. Bugial destinations is offering 15-day package of Kashmir valley with Vaishno devi for ` 15,000 and seven-day vacation to darjeeling Hills at ` 10,000 including food, accommodation and sightseeing only.

Patni Top to Kashmir-bound

of Shimla, Kulu, Manali and Barun Bhattacharya Proprietor Bugial Destinations

Bugial

dwindling rupee and

T

Sanjay Mittal Executive Director, Trident Travel Private Limited

destination. Thekkady with

Gangtok have a lot of takers.

tourists. Another unexplored location- Palchen around 14 km from Manali in Himachal Pradesh is on our tour package. We are embarking on mountain expedition with a group to Mt. Sritidhar in Himachal Himalayas. In Darjeeling Hills, Enchay forest, Sillary Gaon and Sandakphu, the highest point in Bengal are the hot destinations. The heritage car safari in Sandakphu that offers a joy ride

without any political distur-

Park. Adds Sudipta Kumar

Bengal tourists are taking a

bances. Explains Sudipta

Mukherjee, “Jhandi is the

Home stay accommodation is

short break for a period of

Kumar Mukherjee, Manag-

only hill resort in Dooars and

going down well with tourists

eight days. For tourists prefer-

ing Director, Citi Safari Tours

is replete with tea gardens

going to the hill resorts. The

ring

holidays,

Private Limited, “There is po-

with enchanting views of sun-

puja travel season would ex-

Thekkady and the hill resort

litical unrest in Bodoland and

rise

Mt.

perience 10 per cent higher

of Munnar with lush tea gar-

Darjeeling Hills and the Hi-

Kanchenjunga. There is a

footfall to domestic destina-

dens is the most-in-demand

malayan tragedy occurred in

spurt of 8 per cent in domes-

tions.”

luxurious

SE PT E MB E R 20 1 3,

and

sunset

at

for 100 km is quite in rage.


trade talk

Bengal puja travel reeling under weak rupee With the rupee slumping to the weakest level, the puja travel season has proved to be a spoilsport for Bengal tourists looking for global departures but this has not dampened their wanderlust spirit.

the Far East. The leisure trav-

and Kunming are doing well

Europe has emerged as

ellers go for three-star com-

and we are trying to boost off-

the most celebrated tourist

fort while budget holidayers

beat places like Malaysia’s

destination

stay in resorts. Tourists do

Kota Kinabalu, Sabah and

tourists. Adds Alka Rathi, “We

not

three

Sarawak and Thailand’s Hua

have fixed global departures

months in advance rather

Hin, Krabi, Chiang Mai and

for leisure travellers to Eu-

than shelling out 25 per cent

Chiang Rai.”

for

Bengal

mind

planning

rope, Iceland and Lapland,

more on global travel. Many

The travel group is entic-

China,

and

Bengal tourists are waiting

ing global tourists to Bengal

for the lean season after the

during pujas in order to tide

South

Africa

ith the setting of

Kenya Safari during Septem-

the outbound sea-

ber and October. Around 10

over the inflation period.

son for Bengal tourists during

per cent tourists, mostly ur-

Shares Anil Punjabi, “We are

Durga puja, a retreat with

banites are going on holidays

trying to lure global tourists

family is a great way to have

with their kids preferring

from Europe, Canada, United

new experiences. India is bat-

three-star haunts. There has

States, Thailand and Malaysia

tling to defend the rupee and

been 25 per cent decline in

to experience the best of

Bengal travel-freaks planning

outbound travel from Bengal

Durga pujas in Kolkata, cruise

W

for global getaways have a

to offshore. Once the rupee

on Ganga, visit Tagore House

tough choice to make. The

stabilizes, the demand would

and the Sundarbans. With

falling rupee has hit the global

rise.”

falling rupee, global tourists

travel groups badly. A number Abhijeet Dhar Director, Alps Tourist Services

once again.

Consider AR-ES Travels

of tourists are opting for elab-

that

orate domestic tours while

South-East Asia that are

some are holding on to their

cheaper than Western coun-

global dreams.

tries. Says Anil Punjabi, Di-

is

concentrating

can make best use of the op-

on

portunity to travel across Anil Punjabi Director, AR-ES Travels Private

India. We are expecting the flow of global tourists would go up by 12 per cent than last

interacted with re-

rector, AR-ES Travels Private

travel

of

Limited, “The puja season is

The travel organization

Another popular travel

Kolkata to find out the current

the only time when working

has come up with new-age op-

group designing fixed global

puted

houses

pujas.”

trends dominating for outbound Bengal tourists. According

to

Alka

Rathi,

Managing Director, Aviana Travels Private Limited, “The movement of Bengal tourists to global destinations is lower this time owing to sliding of rupee against dollar and euro zone. It takes a lot for a family of four to travel offshore. Alka Rathi Managing Director Aviana Travels

27

year.”

tours for years is Alps Tourist

Popular fixed departures for puja tourists aviana Travels has 10-night and 14-day tour of Europe including nine European countries. alps Tourist Services Private Limited has six-day tour of Exotic Thailand for ` 34,500 per head, eight-day tour to Sri Lanka with beaches and shrines for ` 58,000 per person and 15-day tour to Europe for ` 1,92,00 for an individual inclusive of all costs.

There is a decent demand and

Services Private Limited that is offering discounts on group packages.

Says

Abhijeet

Dhar, Director of the group, “Since tourists are sticking to conventional destinations and keeping their budget low, we are providing 6 per cent flat discounts on Europe package. We are thinking to offer 5 per cent discount for a group of

travel-crazy Kolkatans love to

parents and their children get

tions for puja tourists. Adds

two and 8 per cent slash for a

travel but the sky-high air

holidays and they plan to

Anil Punjabi, “We are roping

group of four to Australia and

fares and shooting prices are

travel for at least seven days.

in more number of tourists to

New Zealand. The focus is on

deterring them from taking

There has been 12 per cent

a particular global hotspot

London, Paris, Switzerland,

the plunge.” But there is hope

drop in outbound travel from

and we are in parleys with

Australia and New Zealand.

yet and Alka Rathi feels that

Bengal in the current period

hospitality groups in those

Outbound travel in Bengal has

it is with time that tourists

but we are receiving outbound

destinations to offer optimum

dropped by 25 per cent and

would get used to the fall in

travellers from the North-East

benefits to tourists. Destina-

not responded the way as ex-

rupee and start travelling

India interested to take-off to

tions like Hong Kong, Macau

pected.”

SE PT E MB E R 20 1 3,

by TNH DESK


28

Medical Tourism

PHD organises Conference on Medical Tourism PHD Chamber recently organised in New Delhi a national conference on medical tourism and wellness in India, which discussed issues of partnership and synergy between various stakeholders of the medical tourism and the challenges that this segment of the tourism industry is facing in India.

Conference on Medical & Wellness Tourism in India in progress at PHD House

largely concentred in a few

Bank released a knowledge

cities. Parvez Dewan, Secre-

report on ‘Medical and Well-

tary, Ministry of Tourism, Gov-

ness Tourism in India’ and in

ernment of India in his

his speech summarized the

address pointed out that we

findings of the report. He fo-

tend to make the mistake of

cused on how India is an ideal

assuming

medical

destination for super special-

tourism is international but in

ity treatments at very low

that

reality, medical tourism is

costs. He also listed the vari-

often also from one part of the

ous impediments that inhibit

country/state to another. He

the growth of the sector.

went on to say that interna-

High commissioners of

tional tourists often raise the

Nigeria and Mauritius were

standards of the medical and

also present on the occasion.

wellness treatments on offer

Both countries are key mar-

through their patronage. But,

kets of the Indian medical

presently,

tourism.

most

Medical

Ndubuisi

Vitus

Tourism in the country ends

Amaku, High Commissioner

up concentrated in a few

of Nigeria to India spoke

cities and, thus, we should try

about his own experience in

to spread it across India and

India and highlighted that

veryone agrees that

man, Tourism Committee,

decentralize this phenome-

Nigeria is a major patron of

India has huge poten-

PHD Chamber in his theme

non. He suggested that a few

the Indian medical and well-

tial in the medical tourism be-

presentation pointed out that

beds in each hospital should

ness sector. Almost half the

cause of the development and

India receives only two per-

be reserved only for Medical

tourists from Nigeria visited

E

expansion of super- Speciality

cent of the world’s medical

and Wellness tourists. Khur-

India in 2012 for medical pur-

medical facilities in the coun-

tourists. This, he said, should

shid Ahmed Ganai, Addi-

poses. However, he was disap-

try, largely due to private sec-

be seen as an opportunity and

tional Secretary (Foreigners),

pointed about his experience

tor initiative, and the cost

efforts should be made to in-

Ministry of Home Affairs, Gov-

of hospitals getting commer-

advantage that the country offers in this segment. But for different reasons the country has not been able to tap its potential in the medical tourism completely. Many people from travel trade and some inde-

Presently, most Medical Tourism in the country ends up concentrated in a few cities and, thus, we should try to spread it across India and decentralize this phenomenon.” Parvez Dewan, Secretary, MoT, GoI

cialized and indulging in malpractices. Dr. Arye Kumar Jagessur, High Commissioner of Mauritius to India said that though the world considers India to have good medical facilities, but medical charges

pendent observers believe

crease the inflow of tourists

ernment of India in his ad-

are very high. Patients travel

that there is lack of synergy

looking for medical and well-

dress said that India is

to India for super specialized

between travel trade and

ness solutions. Although num-

famous as a destination for

treatments that already costs a

medical service providers,

ber of medical tourists visiting

medical and wellness facilities

lot and in such situations, med-

and they said that in order to

India has grown over the

due to its efficient medical in-

ical and wellness tourism be-

fully exploit the potential of

years, considering its poten-

frastructure. He shared in de-

comes unviable. .

the medial tourism in the

tial, the country has a long

tail the recent visa regulations

country, all stakeholders must

way to go to become an attrac-

put in place, especially for

Suman Jyoti Khaitan, Presi-

work in cohesion and coordi-

tive destination of medial

medical and wellness tourists

dent, PHD Chamber com-

nate with each-other in their

tourism.

At the inaugural session,

and mentioned further work

mented about India being an

mutual interest and for the

There is also a regional

in the area can be undertaken

ancient civilization and natu-

promotion of medical tourism

disparity in the country as far

to increase India’s global out-

rally endowed with a rich cul-

as promotion of the medial

reach.

in the country. Speaking at the confer-

tourism in the country is con-

On the occasion Tushar

ence, Rajiv K Vij, Co-Chair-

cerned. Medical facilities are

Pandey, Senior President, Yes

SE PT E MB E R 20 1 3,

tural heritage and a reputation for age old-medicines and therapies.

by TNH DESK


trade talk

29

% Indian travellers prefer online hotel reservation

97

A recent MakeMyTrip survey has found a remarkable change in the hotelpreferences and booking behavior of Indian travelers for the domestic and overseas holidays. ontrary to popular

77 per cent have already

perception,

C

Indian

booked a hotel online through

travellers are all set to take

an OTA. What is even more in-

the next step in their travel

teresting is that 40 percent In-

buying experience. The sur-

dian travellers have booked

vey conducted by MMT has

last minute hotels for same

found that 97 per cent of In-

day check-ins while 14 per-

dian travellers prefer online

cent Indians have used a mo-

hotel reservation over tradi-

bile app to book hotels. These

tional booking methods, while

are some of the interesting

SE PT E MB E R 20 1 3,

findings from a recent survey

couraging findings for OTAs

undertaken by MakeMyTrip,

such as the increasing prefer-

India’s leading online travel

ence and propensity for In-

company. The survey aims at

dian travellers to research

understanding the behavior

and book Hotels online. How-

pattern and preferences of In-

ever, the results also reveal

dians for booking hotels for

that payment/ data security

their domestic and overseas

continue to be the Number 1

travel.

concern-area for a majority of

Elaborating on the survey

Indian travellers when book-

results Rajesh Magow, Co-

ing a hotel online. Make-

Founder & Chief Financial &

MyTrip offers secure payment

Operating

Make-

options to make the travel-

MyTrip said, “We launched

buying experience convenient

this survey to better under-

and safe, but as the survey

stand the hotel-reservation

shows, more needs to be done

behaviour of Indian travellers,

to educate the traveller on

and the triggers and concerns

how to determine that their

that shape their decision-

online transaction is being

making process. The results

conducted in a safe and se-

are quite insightful and we

cure ecosystem.�

Officer,

will utilize these to build com-

The survey showcases the

pelling hotel offerings to fur-

emergence of the daring In-

ther

customer

dian traveller, one who is in-

confidence in our Hotel prod-

enhance

fluenced by a hotel property

ucts. The survey has some en-

when deciding on his holiday


30

trade talk

destination (40 percent) and is tech-savvy and confident enough to use a mobile app to book hotels (14 percent). Hard to believe but when it comes to hotel booking, Indians are the least brand conscious with only 14 percent

Indians

preferring

brand name while price, location and service top their preference list. Price is the key decision making factor for Indians booking a hotel in India (49 percent) or overseas

(60

percent)

while

amenities are the least important factor when booking a hotel. Indians prefer hotel location (49 percent) over customer service (44 percent) when booking an overseas hotel while service (49 percent) triumphs over location (46 percent) when booking in India. Elaborating on the key

SE PT E MB E R 20 1 3,

concern areas highlighted by

the MMT brand-promise to

the survey, Magow said, “Ac-

‘Hotels Unlimited’. We are

commodation is a key compo-

continuously striving to raise

nent of a traveller’s itinerary.

the bar of customer-experi-

We understand and acknowl-

ence while booking a Hotel

edge it, and over the last few

through MMT. This survey

years we have made efforts to

helps identify other areas we

allay common customer-con-

can look at delivering a dis-

cerns. From offering 100 per

tinctly superior experience,

cent Money-back guarantee if

such as the lack of flexibility

the hotel property did not

in terms of meal plans and

meet expectations built, or

special inclusions that have

claims listed while booking

been cited by respondents.”

from our website, to offering a

Another interesting finding

Pay-at-Hotel solution, we have

is that Indians favor 3- and 4-

worked with our extensive

star hotels over luxury proper-

network of Hotel partners to

ties

both

in

terms

of

provide a security-blanket for

preference and for actual

travellers wary of online hotel

booking in India and overseas.

booking. Earlier this year, bol-

More Indians prefer a luxury

stered by our success and

property when booking over-

customer-confidence in our

seas (23 percent) than in India

Hotel-offerings, we extended

(20 percent).

by TNH DESK


trade talk

31

TAAI, NR elects new office bearers N

orthern Region of

Travel Agents Asso-

ciations of India (TAAI) recently held elections for its office bearers. In the newly elected team of Northern Region, TAAI, Rajan Sehgal, has been elected as the chairman. Sehgal is the Director of Arrivals Air Services. He is

Rajan Sehgal chairman Northern Region, TAAI

Neeraj Malhotra Hon. Secretary Northern region, TAAI

also the president of India

team.

Golf

Association

Founder of Plan Your Holiday

(IGTA). Neeraj Malhotra has

has been elected as new Hon.

been elected as Hon. Secre-

Treasurer of Northern Region.

tary of the Northern region.

The new office bear Team of

He is the promoter and Chief

Northern Region, TAAI will

Executive of Ganpati Travels.

take over the charge once na-

He is the Hon. Treasurer in

tional elections of TAAI is con-

the outgoing office bearer

cluded.

Tourism

Gaurav

Gaurav Dogra Hon. Treasurer Northern region, TAAI

Dogra,

New office bears Team of NR, TAAI Chairman, northern Region, Taai: Rajan Sehgal Hon. Secretary, northern region, Taai: neeraj Malhotra Hon. Treasurer, northern region, Taai: gaurav dogra

by TNH DESK

Air India launches online holiday packages with MakeMyTrip Air India recently launched its popular Holiday Package product in a unique, online B2C format, in partnership with MakeMyTrip.

ket.” About 150 packages to 73 domestic and 2 international destinations are currently available, in standard and deluxe variations, covering select 3 to 5 star properties. More packages and destina-

ith this, Air India

Speaking on the occasion

tions are being added to cover

becomes the only

Rohit Nandan, Chairman &

all destinations served by Air

airline in India to offer dy-

MD, Air India said, “Air India

India’s flight network. Cus-

namic, online holiday pack-

Holidays offers customers a

tomers booking these pack-

ages, to customers. This

unique, value-added product,

ages

partnership

two

leveraging the strength of our

benefit of real-time seat avail-

Keyur Joshi Co-Founder & Chief Commercial Officer, MakeMyTrip.com

leading players in the air

network and the credibility of

ability and price, and online

solutions to Air India’s cus-

W

Rohit Nandan Chairman & MD, Air India

between

receive

the

unique

travel and leisure space offers

the Air India brand. It enables

booking and confirmation, as

tomers. Being the pioneering

customers access to an un-

Air India to tap into the fast-

MakeMyTrip harnesses the on-

and leading travel portal in

matched holiday product –

growing leisure market, even

line platform to offer the twin

India, we leverage our customer

with the unique value proposi-

as we play our role in tourism

benefits of convenience and

insights, market knowledge and

tion enabled by Air India’s

development as India’s na-

choice.

supplier-relationships to provide

vast network spanning the

tional carrier. We are particu-

length and breadth of the

larly happy to partner with

Chief

Officer,

holidays. We are committed to

country and beyond, and

MakeMyTrip, who bring to the

MakeMyTrip.com while ad-

delivering these offerings to Air

Keyur Joshi, Co-Founder & Commercial

travelers the best, value-based

MMT’s expertise in online

initiative their expertise and

dressing the media said, “We

India customers and look for-

sales and management of

domain knowledge of the on-

are very pleased to have been

ward to a long and fruitful asso-

travel products.

line travel and leisure mar-

selected to offer online Holiday

ciation.”

SE PT E MB E R 20 1 3,

by TNH DESK


32

Hospitality Update

Berggruen launches ‘Keys Klub’ The new upscale brand will have 100 and above rooms property located in city centres and high end business districts across India. Anand Shah

crore from the owned and managed hotels.”

Hotels when the global hotel brands were developing luxury

Vision 2016

properties. Today, the market

In next three years, the group

2016. Each property under the

is developing budget hotels

intends to have 75 properties

urrently operating 14

new brand would include over

and we already have our Keys

under all the three brands

properties (mix of

100 rooms in about 275 sq ft

Hotels brand established and

(Keys Hotels, Keys Resorts,

C

Sanjay Sethi MD & CEO, Berggruen Hotels

Divulging further details, Sethi said, “We launched Keys

owned and managed proper-

and development cost of ` 45

performing well. Today, we

Keys Klub) with a total room

ties) across India with 1,161

lakh per key. For the same, the

launched our Keys Klub focus-

inventory of 6600 and com-

keys under ‘Keys Hotels’ and

company is short-listing few

ing on the upscale segment

bined revenue of the group to

‘Keys

brands;

properties in Mumbai, New

and in next three to four

reach Rs 410 crore. Currently,

Berggruen Hotels recently an-

Delhi, Chennai, Hyderabad,

years, we will have about four

the group has 21 hotels under

Resorts’

nounced the introduction of a

Pune, Ahmedabad, Jaipur,

to five properties operational

various stages of develop-

new brand – Keys Klub. The

Kochi and Bangalore. Sanjay

under this specific brand. For

ment. It will be opening six

new upscale hotel brand would

Sethi, MD & CEO, Berggruen

the same, we are targeting

new hotels (two owned) in this

come under four and five star

Hotels informed that they will

cities like Pune, NCR, Mum-

fiscal which means launching

category aiming to attract af-

soon announce their flagship

bai, Ahmedabad, Chennai,

a property in every five weeks

fluent business travellers and

hotel (either management con-

Jaipur,

and

till March 2013. The new ho-

high end leisure travellers.

tract or franchise) under ‘Keys

Kolkata. By 2016, we intend to

tels which are opening in

Hyderabad

The group is planning to

Klub’ brand in Mumbai which

have 75 hotels with room in-

2013-14 fiscal calendar are lo-

own/manage close to six prop-

will have over 200 rooms and

ventory of 6600 rooms and

cated in Kochi, Vizag, Shirdi,

erties under ‘Keys Klub’ by

build-up cost of ` 90 crore.

combined revenue of ` 410

Amritsar, Mumbai and Pune.

Preferred Hotel Group Launches a New iPrefer

extends members-only ben-

ceive one point for every

amenity and an upgrade

efits such as complimentary

US$1 dollar spent on net

based on availability

Internet during every hotel

room reservations at partic-

experience.

ipating

booked

points): All benefits of Gold

Guest loyalty programme debuts with a “points equals rewards” promise for hotels and travelers

“The new structure of

through eligible channels,

membership plus 10 percent

iPrefer extends the undeni-

which include iPrefer.com,

bonus points earnings

able value of frequent stay

Preferred Hotel Group dis-

iPrefer members will ex-

programmes to independent

tribution channels, GDS,

change their points for Re-

hotels

Platinum

(15,000+

referred

Hotel

hotels worldwide, allowing

and

Upon

ward Certificates in USD,

Group

today

them to better compete with

check-in, participating ho-

EUR, or GBP currencies.

launched a new iPrefer, the

hard brands by incentiviz-

tels will also extend a vari-

Participating hotels will ac-

first points-based consumer

ing travelers with points,

ety

complimentary

cept the Reward Certifi-

loyalty programme of its

status, and a flexible re-

benefits to iPrefer members

cates as currency for room

kind for a global collection

demption

said

based on their tier status,

reservations and can elect

of independent hotels. The

Lindsey Ueberroth, Presi-

which is determined by

to permit them as payment

P

process,”

hotel

of

direct.

programme rewards travel-

dent of Preferred Hotel

points earned during a 12-

toward other on-property

ers with points on qualify-

Group. “iPrefer is a game

month period.

expenditures such as food

ing hotel stays that can be

changer. For the first time,

Silver

(0-4,999

points):

and beverage and spa. Re-

exchanged for Reward Cer-

one-of-a-kind

Points for eligible bookings,

ward certificates never ex-

tificates redeemable like

maintain their independ-

complimentary

pire and are transferable.

cash toward expenditures

ence and reap the benefits

priority early check-in and

at hundreds of participating

of a points-fueled global loy-

late check-out

properties across the Pre-

alty programme.”

ferred Hotel Group family of brands. In addition, iPrefer

Effective

hotels

can

Internet,

Gold (5,000-14,999 points):

immediately,

All benefits of Silver mem-

iPrefer members will re-

bership plus a welcome

SE PT E MB E R 20 1 3,

The new iPrefer program will have a 24/7 Help Desk to support participating hotels and guests. by TNH DESK


take off

Mumbai Airport’s T2 might face delays

33

while the existing international terminals will be de-

Construction of two new taxiways from October – May might hamper the soon-to-be-launched Terminal 2

molished to make way for the southeast tier of the new terminal. By this, the airport

Anand Shah

structing two new taxiways

would be able to host 45 mil-

ccording to Rajeev

resulting in the shut down of

lion passengers from the cur-

Jain, CEO, Mumbai

the main runway for eight

rent 30 million passengers.”

A

Ltd

hours a day, six days a week

(MIAL), the airport is all set

International

Airport

from October 2013 – May

Silent features of T2

to accommodate 40 million

2014. Thus, operations will be

passengers by the year end

shifted to secondary runway

through the new Terminal 2

which is smaller than the

(T2). Jain elaborates, “Built

main runway and has lesser

at an estimated cost of `

taxiways. Confirming the lat-

easier and faster lift to the

12,380 crore and spread

est developments, Jain said,

aircraft while takeoff and

across 439,203 sq m, the new

“The

landing.

integrated terminal will be

would help smaller aircrafts

two

new

taxiways

To house retail space of over 21,000 sq meters

Sanjay Reddy Managing Director, GVK Airports

Over 5000 sq meters of landscape areas

76 arrival immigration coun-

able to handle more flights

to reduce their turn-around

World-class T2

time after landing, thus free-

According to Sanjay Reddy,

sengers

respect

60 departure immigration counters

and provide ease to the paswith

188 check-in counters

ters 104 security check-positions

to

ing the runway much faster

Managing Director, GVK Air-

18

check-in, security hold and

for better air traffic move-

ports; Mumbai airport devel-

carousels in departure area

baggage delivery.” At present,

ments. So, in the long run,

opment is considered as the

Mumbai airport handles close

this will improve the overall

most challenging airport ex-

to 30 million passengers an-

productivity and efficiency of

pansion project in the world.

nually, that is more than the

the airport. However, the con-

He said, “We started in 2006

capacity of current interna-

struction won’t impact the

and today have become an in-

tional terminal, and has

day-to-day operations of the

tegrated airport development

caused issues like airside

airport as we have the sec-

company. Today, we are de-

congestion and inadequate

ondary runway (14/32) facil-

veloping and managing Mum-

night-parking bays. Though

ity.”

bai,

Bangalore

and

arrival

carousels,

22

Fully automated baggage system 25 fixed link bridges 52

passenger

boarding

bridges 41 travelators A six lane elevated express way leading to the terminal

an

these problems that have

However, this might ham-

Indonesian airport. Talking

Cost matters!

dogged the growth of the

per the launch of new termi-

about the Mumbai airport, it

Airlines and airports are be-

Mumbai airport will not

nal as with the launch the

will be a game changer for

hind their ‘Revenue experts’ to

change overnight, the open-

capacity to handle the pas-

the state’s aviation sector

get the best operational strat-

ing of the new terminal will

senger would increase but at

and once operational, it will

egy to earn profits and have

enable the airport to handle

the same time, due to air traf-

become the largest airport in

healthy business growth. How-

more flights and offer much

fic congestion, flights might

the country with world-class

ever, with Mumbai airport in-

better passenger conven-

get delayed and airlines

facilities. For instance, the

creasing the operational costs

ience in terms of check-in, se-

might look at other options

Art Programme at the new T2

by 154 per cent from February

curity hold and baggage

(like diverting to Pune or re-

would showcase the entire In-

this year, major airlines (both

delivery — the areas for all of

ducing the number of serv-

dian culture covering every

domestic and international)

those will be substantially

ices) for seven to eight

state and region. Infact, we

are considering options to

months. Also, since the sec-

would also have an applica-

avoid Mumbai airport. For in-

ondary runway is smaller

tion wherein passengers can

stance, soon-to-be-launched

bigger than now. Authority reassures on-

and shorter than the main

know more about art pieces

AirAsia India would initially

time performance

runway, the airlines has to

and their relevance. By end of

operate in South Indian cities

Apparently, the GVK run

operate smaller aircrafts or

2014, the integrated terminal

and in later stage might think

Mumbai airport has also un-

reduce the weight in cargo

will handle both domestic and

of operating to Mumbai and

dertaken the work of con-

area of the aircraft to give

international

New Delhi.

SE PT E MB E R 20 1 3,

passengers


34

take off

Emirates Announces Passenger Services to Taipei Emirates, one of the world’s fastest growing airlines, today announced the launch of nonstop passenger services to Taipei, its 16th destination in the Far East.

T

he service will com-

mence from 10th Feb-

ruary 2014, initially with six non-stop flights per week to Taipei’s Taoyuan International Airport. The route will be operated by a three class Boeing 777-

Taipei Flight Schedule - from 10th February 2014

300ER equipped with eight

day

Flight number

departure airport

departure Time

arrival airport

arrival Time

EK 366 EK 367

dXB TPE

0425 2315

TPE dXB

1615 0510 +1

space for 304 passengers in

Monday, Tuesday, Thursday

Economy Class, along with

Wednesday

EK 366 EK 367

dXB TPE

0225 2315

TPE dXB

1430 0510 +1

Saturday

EK 366 EK 367

dXB TPE

0020 2315

TPE dXB

1205 0510 +1

Sunday

EK 366 EK 367

dXB TPE

0340 2315

TPE dXB

1525 0510 +1

luxurious private suites in First Class, 42 lie-flat seats in Business Class, and generous

gourmet cuisine in all classes - served by Emirates’ multinational cabin crew. The aircraft also features ice, Emirates' award-winning inflight entertainment system which offers over 1,400 channels showing

Taipei, home to nearly

tions and a myriad of shop-

another world-class trading

the latest blockbusters, subti-

seven million people, is an

ping options. The destination

centre and this launch is a

tled Hollywood films, music,

economic and cultural centre

is famous for producing and

strong example of not only

TV and games.

with renowned sights, attrac-

exporting electronics, textiles,

linking two great commercial

plastics and rubber, optical

destinations, but also promot-

and photographic instruments

ing international travel and

and chemicals.

trade. Through Dubai, Emi-

“Emirates SkyCargo has operated a dedicated freighter

passengers a one-stop con-

service to Taipei since 2003.

nection from Taipei to 70

Given its status as a global

countries in the Middle East,

trading hub and the demand,

Africa and Europe.

it is a natural progression for

“We are confident that this

Emirates to launch passenger

new route will open up new

services to Taipei,” said Barry

trade opportunities across the

Brown, Emirates’ Divisional

Emirates network as well as

Senior Vice President Com-

support business and tourism

mercial Operations East.

travel to Taipei,” concluded

“Emirates’ home, Dubai is

SE PT E MB E R 20 1 3,

rates offers its international

Brown.

by TNH DESK


Foreign initiative / take off

Nijhawan Group to represent Dubai Dolphinarium in India Dubai Dolphinarium, the region’s only dolphin and seal show, has appointed Nijhawan Group as its sales and marketing representative in India.

IndiGo adds Ranchi as its 34th destination IndiGo, has announced the introduction of new daily flights to Ranchi from Delhi & Patna. Celebrating its seventh year of operations, the airline will launch its new daily non-stop flights between the cities from 18th August onwards.

Ankush Nijhawan, MD, Nijhawan Group said, “India with

provide the Indian travel trade

an estimated potential of 50 mil-

with immediate benefits and ad-

lion outbound Indian travellers

ditional revenue streams.

by 2020 makes it a key market to

Steven Preston, General

be captured by Dubai Dolphinar-

Manager, Dubai Dolphinarium

ium. Dubai Dolphinarium is an

said, “India is one of the

amazing place, where the conflu-

he group will focus on

strongest feeder markets for

ence of nature and science

Dubai’s travel and tourism sec-

makes it an exciting journey in

marketing strategies to keep po-

tor and the highest market to

Edutainment Marine Adven-

sitioning Dubai Dolphinarium as

Dubai Dolphinarium. As the re-

ture.” He added, “It will offer In-

the leading family entertainment

gion’s only dolphin and seal fam-

dians with a unique high value

destination in the Middle East.

ily entertainment centre, we are

family entertainment and educa-

showcasing the different experi-

tional classes that provide edu-

ties will include travel trade fo-

ences we offer and the advan-

cational facts regarding the

cused initiatives to ensure

tages the travel trade enjoy by

Dolphins, Seals and other sea

achievement of revenue goals by

including the dolphinarium in

life. We take pride in our rela-

Sales and marketing activi-

Ankush Nijhawan MD, Nijhawan Group

will have direct access to issue dolphinarium tickets which will

designing sales and

T

Steven Preston General Manager, Dubai Dolphinarium

tapping into relevant market

their itineraries. We chose Ni-

tionships with our travel trade

segments and appointing key

jhawan Group due to their ability

partners and together we will

distribution partners, as well as

to take products to the Indian

ensure to fulfill our Sales and

travel trade show management,

market and generate robust

Marketing activities resulting in

road shows, media relations and

sales and distribution relation-

increased Indian footfalls to the

promotions. Nijhawan Group

ships.”

Dubai Dolphinarium.”

and

growing airline in India, with 69

ment for us. Ranchi is going to

passengers

brand new Airbus A320s - 6E

be an important part of our des-

travelling to and from Ranchi

operates 434 daily flights, con-

tination network because it

and even to Jamshedpur will

necting 34 destinations.

holds good prospect for com-

oth

B

corporate

leisure

now have the opportunity to ex-

Speaking on the launch of

mercial business apart from

perience the hassle-free and on-

new flights, Aditya Ghosh, Pres-

being the capital city of Jhark-

time performance that IndiGo is

ident, IndiGo said, “We are very

hand. We are committed to pro-

synonymous with. These new

excited about adding Ranchi as

viding maximum connectivity

flights will further consolidate

our 34th destination of opera-

from Ranchi on our network by

IndiGo’s position as the fastest

tions as it is a landmark mo-

catering to various segments and we are confident that these

New flight schedules are: Flight no. origin

destination

departure

additional services will prove arrival

Frequency

6E 493

delhi

Ranchi

4:20 PM

6:10 PM

daily

6E 494

delhi

Ranchi

6:50 aM

9:40 aM

daily

6E 494

Ranchi

delhi

10:10 aM

11:55 aM

daily

6E 493

Ranchi

delhi

6:40 PM

9:40 PM

daily

Via

Patna

Patna

Effective

immensely popular with our

4011

18-aug-13

passengers. We are planning to

4011

18-aug-13

3848

18-aug-13

3848

18-aug-13

lore, Mumbai in near future. It is our constant endeavour to pro-

Fare*

6E 493

delhi

Patna

4:20 PM

7:30 PM

daily

Ranchi

3066

18-aug-13

6E 494

Patna

delhi

8:55 aM

11:55 aM

daily

Ranchi

2903

18-aug-13

6E 493

Ranchi

Patna

6:40 PM

7:30 PM

daily

1679

18-aug-13

6E 494

Patna

1679

18-aug-13

Ranchi

8:55 aM

35

9:40 aM

daily

increase the connectivity to and from Ranchi and expand our operations with flights to Banga-

vide more flexibility of choice for our customers as IndiGo continues to offer them on time, hassle free and always affordable flying experience.”

SE PT E MB E R 20 1 3,

by TNH DESK


36

destination outbound

A

drenaline Rush in Mauritius

This exotic beach paradise has much to offer to all the adrenalin junkies out there‌.

SE PT E MB E R 20 1 3,


destination outbound opularly known as “the Pearl of Indian Ocean,” the beautiful destination of Mauritius is surrounded with colorful coral reefs, awesome sceneries, white pristine beaches and eye-catching landscapes. Mauritius is one year around destination directly connected by Air Mauritius from Mumbai, Delhi, Bengaluru and Chennai. For the Indians who want to actively indulge their adventerous side, Mauritius, has much to offer:

P

Quad Biking: Offered at both L’Etoile and Domaine du Chausseur, quad biking is a great way

for the whole family to explore the lush countryside and spot the doe-eyed deer and wild boar that were brought to the island over a century ago. There are some spectacular view points at L'Etoile and Domaine du Chasseur. Both places have restaurants serving traditional Mauritian food. Quad biking is great fun, even in the rain. Both L'Etoile and Domaine du Chasseur provide raincoats to keep you dry as you go slipping, sliding and splattering mud up and down the hills. Zip Line Rides: A perfect concept of mixing adventure with experience. The Zip-line ride is a very initial form of air-trekking not involving rain forest canopy and a greater challenge can be experienced at Les Cerfs Volants (Domaine De St Felix). It’s a unique activity in which people are allowed to fly over a river, trees and rocks, through a network of zip-line cables, which are spread over the Rivière des Galets. It is an interesting way to discover the waterfalls, forest and landscapes of Mauritius. All the ziplines are different in lengths and offers different sensations depending on their positioning. You just can’t stop yourself from swimming under the waterfall and dive from the top of rocks in a natural pond. Water Skiing: Water skiing in Mauritius is a popular pastime with the natives. Water skiing is a sport where an individual on water is

tugged by a motor boat. Mauritius is sheltered by colorful coral reefs, natural crystal clear lagoons and the weather is warm and tropical round the year. The best water skiing is available in Grand Baie, Pereybere; West Coast, Flic en Flac, and East Coast, Blue Bay, and Mahebourg, just to mention a few. Para Sailing: Para-sailing is the ideal excursion for those looking for a special sea-air activity. The sheer thrill and excitement of being airborne has made this a popular family sport. It is a wonderful experience as you are pulled by

a speed boat until you attain maximum height. You would be several feet high and get an excellent view of your surroundings. Scuba Diving: Mauritius maintained a good reputation and impeccable safety record for years and this comes with the professional diving centers present on all the coastlines with internally certified instructors. The island has Professional Association of Diving Instructors (PADI) centers with beginners and advanced courses and the Mauritian Scuba Diving Association is quite active. Some of the most popular diving sites are Trou Aux Biches, Grand Baie, Flat Island, Belle Mare, Flic en Flac etc. Mauritius has an option of night diving which is called ‘Honeymoon’ diving to add more romance and a little bit thrills to your Romantic Honeymoon. Snorkeling: For those who aren't qualified scuba divers or just don't feel like lugging lots of equipment around, snorkeling is a great alternative. People of all ages and abilities can explore the colorful reefs and lagoons with no more than flippers and a mask and snorkel. Un-

SE PT E MB E R 20 1 3,

37

like scuba-diving, most Mauritius hotels don't charge for the use their snorkeling equipment. However, if snorkeling is something you enjoy its worthwhile bringing your own equipment, or buying some at the local shops. Most of the large hotels have a dive center and the best diving sites are around Flic en Flac & Ile aux Cerfs for snorkeling. Deep sea fishing: For the thrill of a lifetime, you must try deep-sea fishing! The deep waters of Mauritius offer the ideal spot for big game fishing. Expect to catch big Tuna Fish, Bar-

racuda, Bonito and of course Blue Marlin. Try out exploring the unexplored in Mauritius, which is angler's paradise and offers ideal conditions for deep-sea fishing. Just a Kilometer away from the barrier reef, the ocean bed drops down to 70 meters deep. Fully equipped fishing boats can be hired from most of the hotels. Sub scooter: Explore the crystal-clear underwater world of Mauritius in the world's first underwater scooters. Enclosed in a candy-coloured bubble with an engine attached, you breathe freely in the air pocket as you steer yourself around 3m under the surface of the water. Kayaking: Sea kayaking is another one of the best ways of enjoying the fascinating beaches of Mauritius. For first timers, Péreybère is recommended for sea kayaking. Paddle in the depths at Tamarin, on the west coast of Mauritius, where you have the opportunity to see spinner dolphins or for more challenging sea kayaking, head towards North coast. Ilot Chats, Ile aux Aigrettes, Ilot Singes, Gunners’ Coin, Ilot Benitier are also by TNH DESK few other good kayaking locales.


38

Hospitality Update

Demands for hotel rooms to

improve steadily from Q3 of FY ‘13-14 FHRAI

I

n recent years, on account of the global financial turmoil and a sluggish domestic economy coupled with significant addition to the existing hotel room inventory across the country, hotel occupancy and average rates have been under pressure. Going forward, with the economic recovery gaining momentum and aided by policy initiatives by the Central and State Governments for tourism promotion, FHRAI expects that in the coming quarters there will be a steady improvement in the demand scenario from third quarter of Fiscal Year 2013-14 onward. But given the strong supply pipeline, occupancy and average rates will first stabilize and thereafter rebound, only with a lag. At present, the proposed pipeline for branded hotel rooms (2012-13 to 2016-17) is estimated to be 93,355 rooms, of which 14.5 per cent are in the luxury segment and 29.2 per cent in the upscale category. The Ministry of Tourism has set a target to double the foreign tourist arrivals in India from the present 6 million to 12 million within the 12th Five-Year Plan Period (2012-17) and expand our global market share in tourism from 0.64 per cent to at by TNH DESK least 1 per cent.

AVERAGE HOTEL OCCUPANCY IN INDIA YEAR

OCCUPANCY (%)

2003-04

64.8%

2004-05

69.0%

2005-06

71.5%

2006-07

71.4%

2007-08

68.8%

2008-09

59.5%

2009-10

59.5%

2010-11

60.6%

2011-12

59.1%

2012-13

58.3%

AVERAGE ROOM RATES IN INDIA

AVERAGE HOTEL OCCUPANCY IN INDIA - FIVE STAR DELUXE CATEGORY YEAR

OCCUPANCY (%)

2003-04

65.0%

2004-05

71.4%

2005-06

73.8%

2006-07

73.0%

2007-08

71.7%

2008-09

62.5%

2009-10

61.6%

2010-11

60.9%

2011-12

59.9%

2012-13

na

AVERAGE ROOM RATES IN INDIA - FIVE STAR DELUXE CATEGORY

YEAR

AVERAGE RATE (`)

YEAR

AVERAGE RATE

2003-04

3,569

2003-04

4,686

2004-05

4,299

2004-05

5,606

2005-06

5,444

2005-06

7,168

2006-07

7,071

2006-07

9,778

2007-08

7,989

2007-08

11,200

2008-09

7,722

2008-09

11,096

2009-10

6,489

2009-10

9,277

2010-11

6,513

2010-11

9,350

2011-12

6,257

2011-12

9,192

2012-13

6,214

2012-13

na source: FHRai

A UGU ST 2 0 13 ,



40

Hospitality Update

Constance Belle Mare Plage, Mauritius hosts the International Leg of the Business Today Pro-Am of Champions 2013 Constance Hotels & Resorts represented by Nijhawan Group in India co hosted the Business Today Pro Am of Champions 2013 as the International destination partner. his was a joint ini-

on the world map as a golf des-

tiative

Ni-

tination since its opening with

Group,

the launch of the Mauritius Golf

Constance Hotels & Resorts

Open the same year. The Leg-

and Business Today Group to

end course has superb fair-

T

jhawan

by

have the International leg at

ways, and each of the holes has

etc. The weather played tricky

he decided it was time for a

the Constance Belle Mare

distinctive characteristics. Set

at times, with the occasional

beer (at10 am). A pint of local

Plage for the winners of the na-

in the heart of an indigenous

drizzle but according to the

‘Phoenix’ beer really soothed

tional round. The aim was to

forest originally used to breed

golfers it was the perfect

his nerves and he played the

increase Golf Tourism to their

deers, the course embraces the

weather.

rest of the 11 holes 1 over with

properties in Mauritius en-

natural beauty of its surround-

In all, 16 CEO’s teed off for

3 birdies for a score 42 stable-

abling them to experience their

ings. The 17th hole (par 3) is

the final at the Legends Golf

ford points. Manish Aggarwal,

courses as well as their resort.

set in a stunning location and

Course on 24th June, some of

the winner in 15-24 handicap

Constance Hotels and Re-

can prove a test for the nerves,

whom were Tarandeep Singh,

category, had a similar experi-

sorts is a group of 7 luxury ho-

looking across the water and

Director, Aon Hewitt; Alok Mal-

ence. “No one in my four ball

tels and resorts, each situated

the trees to the 18th.

hotra, Senior Vice President, Li

could

on four breathtaking islands in

From the moment the

& Fung (Ex MD Tommy Hil-

scratching out the first 2 holes

the Indian Ocean - the Mal-

golfers arrived at the luxurious

figher); Akshay Kilachand, Di-

I will manage to win and this

dives, Seychelles, Mauritius

resort of Constance Belle Mare

rector, Indian Commercial Co.

was the biggest learning I had

and Madagascar. Each resort

Plage and had lunch at the sce-

Ltd.; Prashant Purker, Execu-

in the tournament.”

imagine

that

after

has a unique character that

nic Deer Hunter restaurant in

tive Director, ICICI Ventures;

The Gala Dinner on the

blends harmoniously with the

the clubhouse of The Legends

TV Commentator & Ex-Crick-

same night was held at Deer

natural environment surround-

course, there were requests for

eter, Nikhil Chopra; Rohit

Hunter, which has a view of

ing it.

a round of golf after lunch.

Jhawar, Director, Usha Martin

both the 9th and the 18th

While the Golfers spent their

Ltd.

green.Guests were welcomed

Constance Belle Mare Plage is part of the Unique

time on the 18-hole Legends

The Legend, a tight course

by the dancers shaking to their

range of Constance Hotels &

Golf Course, the wives had a

with narrow fairways and

cultural folk dance called Mau-

Resorts which fosters your de-

nice time soaking in the sights

water bodies on almost every

ritian Sega (Sega Mauricien). A

sire for freedom, for getting

of the beautiful waters of ocean

hole is a regular venue of the

live band played while the

away and to living rare mo-

& white sandy beaches at the

European Senior Tour event,

group enjoyed their four course

ments.The International Leg of

resort. A practice round was

requires a calm approach and

dinner. The Sega dancers later

the Business Today Pro-Am of

played on 23rd morning at the

precision golf. With strong

joined in making the celebra-

Champions 2013, held in The

Links Golf Course. The course

gusting winds and the occa-

tions really boisterous to make

Legend Golf Course of Con-

was a golfer’s delight with

sional shower the course be-

the evening a truly memorable

stance Belle Mare Plage Mau-

beautiful undulating fairways

came really demanding and

experience for the golfers and

ritius from June 22-25th, was a

and large manicured greens.

most of the golfers shot high

their families.

fine mix of business with pleas-

The rest of the day was spent

numbers.Rohit Jhawar, the

The winners were awarded

ure. The first of its kind in this

lazing at one of the 4 pools

eventual winner in the 0-14

with a Trophy and a Victorinox

exclusive island, The Legend

within the resort or indulging

handicap category, had bo-

Bag each, during the Gala Din-

Golf Course at Constance Belle

in water sports and activities

geyed the 5th hole and just

ner.

Mare Plage places Mauritius

like snorkeling, Undersea walk

double bogeyed the 6th when

SE PT E MB E R 20 1 3,

by TNH DESK



42

Progressive India

Darjeeling Tourism to go for tea resorts With an unlimited tourism potential, Darjeeling proves to be a traveller’s bliss. Swaati Chaudhury hen it comes to

W

give a makeover to the colonial

can stay at nature-based

bungalows in Cinchona and

camps in Reshi Khola and Sil-

Parijat areas of Darjeeling Hills.

lary Gaon, also known as New

We are also in the process of re-

tourism in order to sustain the

Darjeeling. There are scores of

pairing the roads and renovat-

ecological balance of the hills.

adventure tourist destinations

ing the tourist lodges including

States Dipak Kumar Lohar, As-

like Echey Gaon, Ramdhura

Dalim Guest House in Goru-

in

sistant Director, Darjeeling

and Munsong that provide fa-

bathan and Delo Tourist Lodge

India, there can be nothing

S N A P S H O T

cilities for horse riding, moun-

in Kalimpong.” The tourism

tain

fishing,

department has made a single-

paragliding, butterfly and bird

handed endeavour to set up

watching at Sillary Gaon.”

Mughal Garden and Water Park

Darjeeling Tourism’s upcoming projects:

joys its reputation as the “Champagne of the East.” In a move to give an impetus to the rural economy, Gorkhaland Territorial

Administration

Building tea resorts.

biking,

GTA is mulling proposal to

at Jamuni Hill Resort, lying 22

Renovating old bungalows and tourist lodges.

establish tea resorts in Darjeeling Hills. Says Dipak Kumar

Darjeeling Tourism is fo-

Tourism, GTA, “We have made

Lohar, “Nearly 22 tea gardens

cusing on the major tourist

km from Darjeeling.

(GTA) has initiated a slew of

an attempt to promote home

fall in GTA and the reputed tea

markets of New Delhi, Mumbai

projects on eco-tourism, home

stay facilities in Darjeeling,

estates like Makaibari, Okaiti

and Gujarat. “A large chunk of

stay facilities and tea resorts in

Kalimpong and Kurseong that

Tea Estate and Thurbo Tea Es-

tourists come from Kolkata to

Darjeeling Hills.

form the three sub-divisions of

tate have sent a proposal to set

Darjeeling and there were

Darjeeling Hills. There are 300

up tea resorts. The tourism de-

around

going great guns with eco-

home

in

partment has drawn up an am-

tourists last year,” adds Lohar.

The land of feni, food and fiesta has plenty of marvels ranging from world-famous beaches, biggest waterfalls and renowned bird sanctuary to offer to the delight of tourists.

enjoys a brand of its own.

The land has around 40

Nilesh Cabral said, “MICE

Formulated in 2010, GTA is

Swaati Chaudhury

F

or those travel junkies

who

would prefer to

stay

options

4,50,000

domestic

Says Nilesh Cabral, Chair-

splendid

spread

tourism has begun in five-star

man, GTDC, “We are thinking

along 105 km coastline. Ac-

haunts around four years

of

helitourism

cording to Nilesh Cabral, “We

ago. We plan to build a 5,000-

since we have five helipads

have the rocky and hassle-

seater convention centre at

that are not in use. We have

free beaches that pride in

Santa Cruz, nearly 4 km from

floated tenders around six

having the best life guard

Panaji next year. Our tourism

months ago in which Pawan

services in the country. We

budget is around `200 crore

are spending around `6 crore

for sprucing up infrastructure

launching

S N A P S H O T

beaches

for life guard services on the

and

get immersed in some exotic

Goa Tourism’s initiatives:

beaches. All beaches have life

around 10 per cent of the

experiences for your next hol-

To kick-off helitourism.

guard towers for the safety of

state revenue.”

iday, Goa is the right choice. Goa Tourism Development Corporation (GTDC) is setting for a big boost to hinterland

Seaplanes to link beach resorts with hinterland. To set up a major convention centre at Santa Cruz.

tourism in the state and

Nilesh Cabral Chairman, GTDC

Darjeeling. Adventure-lovers

tinations

hill resort of Darjeeling that en-

Magical Goa

bitious project of `2 crore to

mountain des-

more charming than the idyllic

Dipak Kumar Lohar Assistant Director, Darjeeling Tourism

Kalimpong and Dalgaon in

tourism

contributes

tourists. Our beaches have

The state has the biggest

shacks, restaurants and An-

waterfalls in Asia- Dudhsagar

juna beach is well-known for

and there is Pomburpa water-

its flea market held on

fall. “It is the smallest Indian

Wednesdays.” Cabral avers

state with the maximum num-

would roll out nine-seater

Hans Helicopter and five

that plans are ripe to begin

ber of wildlife. We have the

seaplanes to connect beach

other helicopter service oper-

hot-air ballooning during the

best bird sanctuary- Salim Ali

destinations with hinterland

ators are the bidders. The

peak tourist season.

for tourists sometime this Oc-

seaplanes would offer joy ride

The land has a series of

dent birds and 1,000 migra-

tober.

for anything between `2,000 –

festivals round the year with

tory avian species,” added

`3,000 for an adult.”

a blend of Portuguese culture.

Nilesh Cabral,

Goa as a tourist hotspot

SE PT E MB E R 20 1 3,

Bird sanctuary with 800 resi-


progressive india

Ministry of Tourism takes measures for safety of tourists In order to ensure safety and security of tourists, including foreign tourists, Ministry of Tourism has advised all the State Governments/Union Territory Administrations to deploy Tourist Police in the States/Union Territories.

iv) Letters have been writ-

sation (TFSO) comprising of

ten to all the Chief Ministers of

ex-servicemen in consultation

the State Governments and

with Ministry of Defence,

Administrators of Union Ter-

Home and Directorate Gen-

ritory Administrations to take

eral of Re-settlement.

immediate effective steps for

ii) Grant of Central Finan-

ensuring

conducive

and

cial Assistance to Govern-

friendly environment for all

Order’

machal Pradesh, Jammu and

ment of Rajasthan, Uttar

tourists and also request them

Kashmir, Karnataka, Kerala,

Pradesh and Andhra Pradesh

to publicize the steps being

State subjects

Maharashtra,

for setting up of TFSO on a

taken/proposed to be taken to

Madhya

as per the Seventh Schedule

Pradesh, Odisha, Punjab, Ra-

of the Constitution of India.

jasthan, and Uttar Pradesh

iii) Adoption of code of

amongst the present/ prospec-

As such, the prevention of

have deployed Tourist Police,

conduct for Safe and Honor-

tive visitors and also to

crime,

in one form or the other.

able Tourism which contains

counter the negative publicity.

a set of guidelines to encour-

v) In the wake of some un-

including

crimes

against tourists, is the pri-

The other measures taken

pilot basis.

increase the sense of security

mary responsibility of State

by the Ministry of Tourism to-

age tourism activities to be

fortunate incidents involving

Governments/Union Territo-

wards safety and security of

undertaken with respect to

foreign tourists, Ministry of

ries.

Govern-

domestic and foreign tourists

basic

dignity,

Tourism has posted an advi-

Territory

including women travelers

safety and freedom from ex-

sory on its website www.in-

are:

ploitation of both tourists and

credibleindia.org

The

State

ments/Union Dr. K.Chiranjeevi Union Minister of Tourism

itation and Security Organi-

women and children.

and ‘Police’ are

‘P

ublic

for formation of Tourist Facil-

43

Administrations of Andhra Pradesh, Delhi, Goa, Hi-

i) Issuance of guidelines

Gujarat to spend ` 500 crore on infra and promotions

like

local residents, in particular

by TNH DESK

frastructure and improve pro-

ceived close to 2.54 crore

motional activities. Kamlesh

tourists in Gujarat from Janu-

Patel,

Chairman,

Tourism

ary – June 2013, recording an

Gujarat

increase of 13.62 per cent dur-

(TCGL) said, “Off the total

ing the same period in 2012.

`500 crore sanctioned, we

The gross tourist flow during

have already deployed `200

the year 2012-13 was 254.09

Corporation

Gujarat will soon launch a new policy to bring in investment in the tourism sector of the state Anand Shah

rights

of

crore in infrastructure wherein

lakh which is 13 per cent

more than 37 projects are

higher than the flow in 2011-12.

under development. The re-

“While the overall tourism sec-

maining `300 crore would be

tor in India grew at 6.5 per cent

spent in this fiscal promoting

in 2012, Gujarat recorded a

actor. The state is now further

the state in domestic and

growth of 13.62 per cent,” in-

intensifying its promotional

global markets, developing in-

formed Patel. Adding further,

eing known as the

activities by organising road-

frastructure and building more

he said, “We expect the num-

‘Vibrant’ side of

shows in Maharashtra, Kar-

tourist facilities.” He also in-

bers to grow by 20 per cent in

‘Incredible India’,

nataka, Delhi, West Bengal,

formed that the state is work-

2013-14 considering the in-

Gujarat has gained momen-

Goa, etc. Alongside, to cater

ing on a new policy for

creasing awareness of Gujarat

tum in its tourism sector over

the

investment in tourism sector to

in India and overseas, im-

B

recent

years,

growing

number

of

especially

tourists in the state, the state

further boost the tourism infra-

proved air connectivity to the

through its ‘Khushboo Gujarat

government has sanctioned

structure and facilities.

state, more number of hotel

Ki’ campaign staring Amitabh

an amount of `500 crore for

According to the figures

Bachchan,

FY13 and FY14 to develop in-

provided by TCGL, the state re-

the

Bollywood

SE PT E MB E R 20 1 3,

rooms and better infrastructure.”


44

hospitality update

Courtyard by Marriott Pune, Chakan opens Marriott International Inc. introduces the first International Business Hotel Courtyard by Marriott Pune - in Chakan, Pune’s Industrial Hub this is Marriott’s 10th Courtyard in India.

A

renowned

automo-

bile and manufactur-

ing hub in Pune, Chakan now, has its first International business hotel with the launch of Courtyard by Marriott Pune Chakan. The hotel will mark the opening of the 10th Courtyard by Marriott property in India, and the 4th Marriott property in Pune city. This premium, Rajeev Menon Area Vice President South Asia, Marriott International Inc

business

hotel

brand of Marriott International Inc. has been designed to suit the needs of today’s business

traveler

and

is

poised to serve guests looking for a unique and contemporary hospitality experience. The 175 subtly stylish and spacious

rooms

include

twelve residence suites, come thoughtfully designed to provide the optimum balance between

work,

relaxation,

comfort and sleep. Strategically located in the Northwest corridor of Pune, Courtyard by Marriott Pune Chakan covers a total area of 11725 sq. ft. of indoor and outdoor meeting

by technology, with additions

the recent years. Pune itself is

space. Positioned as a pre-

like

Solutions

an IT hub and neighbour to

art amenities for the new age

mier

(IBS) for enhanced mobile

the business capital of the

business traveler.”

connectivity.

country. Our two existing

business

hotel,

the

Courtyard offers the comfort

In-Building

of large meeting rooms, cater-

At the launch Rajeev

ing to groups of various sizes,

Menon, Area Vice President,

experience, with state-of-the-

Speaking on the occasion,

Courtyard’s in Pune city are

Shakeel Ladak, Owner –

doing

well,

Courtyard by Marriott Pune

exceptionally

that come with state of the art

South- Asia, Marriott Interna-

hence it was only a matter of

Chakan said, “The launch of

audio-visual support and ban-

tional Inc. stated, “Chakan,

time, that we establish our

Courtyard by Marriott Pune

queting services. Features

Pune is an established indus-

presence in Chakan as well.

Chakan is indeed an impor-

such as High-Speed Internet

trial

seen

Our aim as always would be to

tant milestone for us, as it

Access, is further leveraged

tremendous urbanization in

hub

and

has

provide a holistic hospitality

marks the beginning of a very

SE PT E MB E R 20 1 3,


hospitality update

45

rewarding and successful relationship with the Marriott Group. We wish to establish this striking property as the preferred today’s

destination business

for

traveler.

With an increasing number of industries coming up in the Chakan industrial belt, we felt this was the ideal opportunity to create a niche for this unique offering. The CourtRitu Chawla General Manager, Courtyard by Marriott Pune Chakan

yard boasts of amenities that are certain to exceed the expectations of our clients as well as cater to the growing number of business travelers to this part of the city.” The hotel is equipped to

culinary representation of

satisfy the culinary demands

taste and style, with an allur-

of its customers with an eclec-

ing selection of gourmet deli-

tic mix of international and

catessen items like cheese,

regional fare. The all-day din-

salads, sandwiches, cakes

ing restaurant, MoMo Café of-

and breads along with hot and

fers a contemporary buffet

cold beverages that you can

and an a la carte menu with

tuck into, while on the go! The

an interesting mix of Interna-

property also offers a state of

tional, Indian and local spe-

the art Fitness Centre and an

cialties. MoMo 2 Go is a

inviting Swimming Pool, to re-

guest Room Features •37-inch LEd TV •Tea / Coffee maker •iPod docking station •Laptop compliant electronic safe •Mini Bar •iron & ironing board •Wired and wireless internet connectivity fresh and rejuvenate after a

year

Courtyard

brand is celebrating its 30th

long day’s work.

SE PT E MB E R 20 1 3,

This

Speaking on the launch,

anniversary, having begun op-

Ritu Chawla, General Man-

erations in 1983. The launch

ager, Courtyard by Marriott

of Courtyard by Marriott Pune

Pune Chakan said, “This is a

Chakan will definitely prove

definite step forward for us

to be a refreshing welcome for

and we are really excited with

those traveling to the Chakan

the launch of our property in

industrial area. The hotel

Chakan. Chakan being the au-

promises to provide memo-

tomobile and manufacturing

rable experiences for its clien-

hub, a space needed to be

tele, and aims to carve a niche

filled for the luxury business

for itself within the business

traveler. The Courtyard is our

hotels domain.

answer for the same. More-

Business facilities

over, Pune has become a hub

Business centre facilities

for MICE travel and Court-

include four meeting rooms

yard

Pune

with a total meeting space of

Chakan is suitably modeled to

11725 sq. ft. that can comfort-

by

Marriott

suit all business require-

ably accommodate from 6-400

ments.”

people.

by TNH DESK


46

Foreign initiative

GETTING

Mauritius Tourism Promotion Authority roped in Ranna Gill to showcase the country’s vibrant art and culture through her latest and exclusive ready-to-wear collection at Lakme Fashion Week Winter/Festive 2013.It is the first time that Mauritius Tourism Promotion Authority participated in a fashion show and tied up with a fashion designer.

FASHIONABLE WITH MAURITIUS

Designer Ranna Gill & Show Stopper Actress Yami Gautam walking the ramp at Lakme Fashion Week

Akshita Sekhri

T

he spirit of resort came alive at the Ranna Gill show at the Grand Hyatt, Santa Cruz in Mumbai.It was a starstudded evening with fashion and Mumbai’s most noted filling up the front rows. Not a seat in the house can say they weren’t transported to the beautiful island of Mauritius. The show kicked off with a minute-long AV explaining why Mauritius is must-visit location

this holiday season. After that, one gorgeous model behind another glided down the runway in beautifully designed clothes representing the electrifying spirit of the nation.The gorgeous swimsuits, kaftans, maxi-dresses, short shift dresses and gowns, in awe-inspiring shades of blue and tropical prints,had us wishing we were packing our bags to sail away into the blue waters of Mauritius. It was sartorial

SE PT E MB E R 20 1 3,


Foreign initiative

satisfaction at its best. As if we weren’t enthralled enough, a stunning Yami Gautam sashayed down the ramp dripping in a breathtaking white and silver studded finale gown putting the shutterbugs into a frenzy. She stood out white and pristine during the lineup with a whirl of colours and colour-blocked looks. Ranna then graciously received her standing ovation with the whole auditorium not only applauding her amazing creations but also dreaming about the beautiful land of "One gorgeous model behind another glided down the runway in beautifully designed clothes representing the electrifying spirit of the nation. It was sartorial satisfaction at its best."

Mauritius. Mauritius in recent years has become a favorite destination among Indian travellers, particularly among Indian honeymooners and leisure travellers, and its popularity as holiday destination is growing constantly among Indians. A small island, Mauritius is located in the Indian Ocean and its geographical and cultural proximately to India makes it a favorite destination among Indian travelers. In India and across the Goble both fashion and travel are about aspiration. The association between Gill and Tourism Promotion Authority of Mauritius therefore seems fitting. It will go a long way in positioning Mauritius as a fashionable destination for the luxury Indian traveller.

SE PT E MB E R 20 1 3,

47


48

Foreign initiative

R

ANNA GILL’s MAURITIUS

The celebrated designer loves the small island nation’s natural beauty Srishti Rai

What do you like about Mauritius? The pristine beaches of Mauritius are a perfect location to relax and rejuvenate. The local food is delicious. There are a lot of fun activities which makes it great for family holidays. at the same time the country offers you everything you need to pamper your body and mind so it is wonderful to go there and unwind by yourself as well. So, i guess what i like the most about Mauritius is that it is naturally beautiful and it has something to offer for everyone that visits. What has inspired your Mauritius collection? Mauritius is very close to my heart. i have been in love with the island nation ever since i honeymooned there. The color of the pristine beaches , the sun and the sand are an inspiration for me. i am very excited to come together with Mauritius Tourism Promotion authority. i have to confess i was approached by other product brands to represent them at Lakme

Fashion Week but found the idea of representing Mauritius much more appealing. Which colors of Mauritius have you chosen in your collection? The turquoise and blues in the crystal waters of the island , the bright pinks and oranges inspired by the sunset and tropical prints have all made their way into my collection. i have used lightweight fabrics and light layering. When are you planning your next holiday in Mauritius? Well, Fashion Week was a lot of hard work and Mauritius is my favorite leisure destination. Plus, it is very close to india so it is very convenient. So hopefully very soon!

SE PT E MB E R 20 1 3,


Foreign initiative

49

Mauritius Tourism

Strengthening its position in India Targeting 1,00,000 Indians till 2015, working closely with travel trade to attract high-end travellers and honeymooners.

Michael Sik Yuen, Minister of Tourism, Republic of Mauritius

Anand Shah

W

ith an aim to enhance its business proposition in the indian market, Mauritius Tourism Promotion authority (MTPa) is undertaking a variety of activities in the metros and mini metros. The country intends to further boost its position among the indian travellers. MTPa’s target market is high-end travellers, premium MiCE groups, luxury honeymooners and also the ‘Big Fat indian weddings’. For the same, it has recently announced plans to provide financial assistance to the travel trade in select indian cities. it will short-list and select the top business and leisure campaign proposals submitted by the indian travel firms and provide them financial support of 75 per cent for business campaigns and 50 per cent for leisure campaigns of the total cost of the promotional campaign. Furthermore, it will also unveil special incentive offer for the MiCE segment in the coming months to tap the growing business travel from india. The first step to achieve awareness among high-end indians, MPTa got associated with Lakme Fashion Week in india. divulging the plans of MPTa for this market, Michael Sik Yuen, Minister of Tourism, Republic of Mauritius

said, “india is one of the important tourist source markets for Mauritius and we have a strong belief in the growth of this market. it was proved during the first seven months of 2013 when we registered a seven per cent growth (over the same period of 2012) with 36,630 indian arrivals. We intend to attract more and more indians to Mauritius round the year for families, honeymoon and incentive groups who can indulge in adventure, leisure, wellness, heritage trails, and many more activities. We also intend to attract the indian weddings as Mauritius provides an excellent backdrop and facilities for tying knot with your beloved. Fashionable Mauritius MPTa got associated with the recently concluded Lakme Fashion Week held in Mumbai to position itself as a high-end luxury destination. The tourism board brought the country under spotlight through designer collection focusing the fashion industry and young travellers. Further, MPTa aspires to expand the diverse product offering of the destination through a gamut of integrated destination marketing initiatives. The board regularly channelizes its resources in marketing and promotion of Mauritius not just only sun, sand and sea destination but also a holistic destination which offers leisure, rejuvenation and entertainment.

The tourism board has participated in various travel trade shows this year. VijayeHaulder, deputy director, MPTa said, “Mauritius is increasingly becoming a popular destination among indians especially with the convenient visa-on-arrival regime offered to indians. Factors like luxury product offering, themed holidays, variety of activities to indulge in, proximity to the destination, direct air connectivity and Voa facility makes Mauritius a good choice. also, with Mauritius being a year round destination adds to the popularity of the destination and attracts indian tourists. With a growing consumer base of highspending indian tourist seeking unique activity based indulgences; we are committed to a greater destination visibility by enhancing the awareness quotient of the destination and positioning Mauritius as a lifestyle statement. By working closely with indian travel trade, we intend to improve the destination positioning and enhance the quality of travellers. ”

SE PT E MB E R 20 1 3,


50

hospitality update

The Oberoi Group opens the Trident Hyderabad This new Mice address in the city will cater to the needs of all business travellers with panache.

14 guests. The extensive

advanced audio visual capa-

conference and banqueting

bilities and telecommunica-

facilities are spread over

tions. Experienced Trident

13,000 sq. ft. with a pre-

staff is at hand to respond to

function area of 2600 sq. ft.

every need.

and are supported by the latest in technology.

The rooms are characterised by an extraordinary

Recreational facilities at

attention to detail and are

Trident, Hyderabad include

designed to provide comfort

the Trident Spa, a Yoga

and convenience. Minimally

room and a fully equipped

furnished, the 24-hour Busi-

fitness centre. A reflective

ness Centre offers utilitar-

swimming pool with an in-

ian yet intimate spaces, with

finity edge located on the

a focus on comfort and con-

tenth floor, offers guests a

venience. The large floor-to-

calm respite.

ceiling windows lend a sense

Located 30 minutes from the airport and with easy

of space and allow for an abundance of natural light.

access to the entertainment, shopping

and

recreation

centres; Trident, Hyderabad

T

Hyder-

Amara, the all-day dining

abad with its el-

rident,

restaurant with an open

and

kitchen serves the best of

contemporary design is lo-

egant

world cuisine, with an em-

cated in the heart of the IT

phasis on Mediterranean

hub. Exclusive amenities,

and Asian food. Tuscany,

and latest technology is

the Italian restaurant fea-

complemented

warm,

tures a wine tasting room

personalised

and serves classic Italian

service. Its close proximity

dishes. Kanak, the Indian

caring

and

by

Conference and Banqueting Facilities

stands out as the obvious

At Trident, Hyderabad,

to the Special Economic

specialty restaurant with

Zone, and entertainment

the option of private dining

choice for travellers visiting

advanced capabilities and

and

the city.

latest technology combine

centres

rooms and a tea bar pres-

make it the ideal destination

recreation

ents guests with a complete

Trident Meetings

with elegant interiors and

for both the business and

dining experience. The bar

Located on the Upper

dependable service to offer a

leisure traveller.

lounge, Ninety Six, offers a

Lobby of Trident, Hyder-

premier venue for corporate

Trident, Hyderabad of-

fine selection of spirits,

abad, Trident Meetings com-

meetings, business events,

fers 323 tastefully appointed

blended cocktails and bar

prises

of

meeting

conferences, social gather-

guest rooms, including 30

snacks. The Cigar Lounge,

rooms,

four

web-enabled

ings and private receptions.

suites. Trident Club, the Ex-

the first in Hyderabad, has

computer workstations, be-

Located at the Lower

ecutive floor, is a private

a wide selection of the best

sides a library with a collec-

Lobby level with a separate

sanctuary and offers exclu-

hand crafted Cuban Cigars

tion of reference and coffee

banquet entrance and drop

sive facilities and services

in town.

table books.

eight

The meeting

off, the 13,000 square feet

to discerning guests. The

Trident Meetings fea-

rooms can seat up to 12

(1200 square metres) of

hotel also boasts one of the

tures state of the art facili-

guests. The rooms are well-

multi-purpose

largest rooms in the city.

conference

ties with a 24 hour business

equipped to support the

and banqueting facilities

Dining at the hotel in-

centre and 8 meeting rooms

most

can accommodate up to

cludes three restaurants.

that can accommodate upto

manding presentations, with

SE PT E MB E R 20 1 3,

technologically

de-

1,000 guests.

by TNH DESK


Hospitality Update

Our hotel has been running between 7080% occupancy for the past 2 quarters: Cheema In an interview with , Vishvapreet Cheema, General Manager, Radisson BluPlaza Delhi tells us more. Kanchan Nath

What is the USP of this property?

51

quality within the healthcare

frequency drive) to conserve

business, has been very well re-

electricity. The entire roof of the

ceived by guests. Hotel also of-

hotel building is treated for

fers

solar heat gain. The hotel also

superlative

dining

experiences that include The

uses cold cathodes, CFLS, LEDs

Great Kabab Factory, a must do

and T5 tube lights in a big way.

Delhi experience, while the

Hotel guestrooms have double

Neung Roi, showcases unex-

glazed double windows reduc-

plored Thai cuisine from the

ing load on air-conditioning.

Isan, Lanna & Yabi regions and is a must try for lovers of au-

What incentives do you offer

thentic Thai food.

to travel agents and tour opVishvapreet Cheema General Manager, Radisson BluPlaza Delhi

What are your rack rates

erators? We offer one of the best incen-

during season and off- sea-

hour daily and complimentary

tives in the industry to our part-

With key differentiators

son?

valet service.

ners and all our incentives have

such as the 100 per cent

The hotel offers preferential

been designed to create a long-

Guest Satisfaction Guar-

tariffs to corporate accounts,

What is the average occu-

term and profitable business

antee and the Yes I Can!

travel agents and tour opera-

pancy of your hotel?

both for our partners and us.

Spirit of service and a location

tors who patronize the hotel on

Our hotel has been running be-

We constantly take feedback

close to the booming corporate

a regular and long term basis.

tween 70-80 per cent occupancy

from our partners and work on

hub of Gurgaon and the New

Additionally, the hotel also of-

for the past 2 quarters. This is

them.

Delhi Airport, and convenient

fers a Best Available Rate guar-

at the same level as it was last

connection to many of the city

antee on its own website, where

year – we believe that our

Do you think the hotels open-

landmarks, Radisson Blu Plaza

other guests can view rates and

guests are appreciating the in-

ing up in Aerocity will offer

Delhi is ideal for business trav-

make reservations directly. The

vestments we have made in ren-

you tough competition? What

elers wanting to maximize the

rates represent excellent value,

ovating the hotel and in creating

trends are you witnessing in

value of their time in the city

since they are inclusive of full

new values and amenities for

the hospitality industry in

and for tourists eager to experi-

breakfast, airport transfers as

them, which had lead to large

NCR?

ence India in the city and be-

well as complimentary wi-fi ac-

number of repeat clientele.

yond.

cess for all rooms in the hotel.

Our rates represent excel-

Additionally, Business Class

We believe that competition is always good for any business –

What are the sustainable

one it motivates you to achieve

lent value. Our expansive and

rooms also provide exclusive

practices that your hotel is

higher level of excellence and

luxurious R the Spa, accredited

access to the Plaza Lounge of-

following?

two, it also helps expand the

by National Accreditation Bu-

fering complimentary office

We have always been commit-

business. Therefore, we think

reau for Health, a hallmark of

spaces, complimentary cocktail

ted to ensuring that our opera-

that with new hotels, we will

tions do not cause any harm to

have new customers and we ex-

environment. The hotel employ-

pect the new hotels would in-

ees are constantly sensitized on

crease the amount of transit

environmental concerns with

arrivals in the city.

regular training inputs. We also

With new hotels coming, we

try to involve our guests and

will see some pressure on tar-

suppliers in green initiatives.

iffs. However, this will be a short

Moreover, we have made significant investments in en-

the tariff will stabilize and im-

ergy efficient technologies. We

prove due to more flights com-

have replaced all our Diesel

ing into the city and increase in

Generators with more fuel effi-

business as well as leisure trav-

cient CRDI technology based

elers.

ones. They use VFDs (variable-

SE PT E MB E R 20 1 3,

term impact, in the long term


52

Spa update

Rejuvenate and Reinvent self at Kaya Kalp ITC Rajputana-A Luxury Collection Hotel, Palace road, Jaipur has just been renovated and one of its strong assets is its spa, offering a total wellness package which concentrates on purifying and detoxing mind, body and soul.

Kanchan Nath

T

elling us about the spa, Gunjan Sethi, SPA Manager, ITC

Rajputana-A Luxury Collection Hotel, Palace road, Jaipur said,

Gunjan Sethi SPA Manager, ITC Rajputana-A Luxury Collection Hotel, Palace road, Jaipur

In keeping with our Indian rich history, the Spa brand is designed around our Indian Cultural Rituals and Indigenous surrounding of this Land. We strive to offer a high standard of Hospitality that one can only find in India with the warmth and traditions of our local people and a welcome you will cherish.” Elaborating on the kinds of therapies available, she said, “The Kaya Kalp has 5 treatment suites, where the best-known therapies in the world are offered in beautiful surroundings. These include the famous Thai massages and other internationally acclaimed therapies of the world. Ayurveda and indigenous therapies of India, also find their place here - eastern healing trends through gem stones and precious metals find an echo in myriad tones of natural pearls, the sheen of silver and the vibrancy of red rubies.” She adds, “The USP of Kaya Kalp SPA at ITC Rajputana is the perfect blend of trained thera-

SE PT E MB E R 20 1 3,


spa update

pists performing both eastern and western therapies in exclusive relaxing and soothing ambience. Our signature massages, Ayurvedic rituals and

signature beauty elixirs. These

treatments are chosen to meet individual needs according to specific 'Doshas'.” There Signature Spa Treatment is the Kaya Kalp massage, it is designed to relax the entire body, focussed on relieving muscular tension while combining wonderful soothing strokes for the ultimate massage.This powerful aroma-therapeutic massage incorporates dynamic blends of essential oils personalised according to your specific needs: choose from 1) Stress soother: soothe & relax with a "de-stress" calming blend of Mysore San-

The USP of Kaya Kalp SPA at ITC Rajputana is the perfect blend of trained therapists performing both eastern and western therapies in exclusive relaxing and soothing ambience.

dalwood. 2) Healing-Uplift, detoxify & renew your Zest for life with a blend of lime and ginger. 3) Muscle Ease: Ease away tired & aching muscles with a muscle easing blend of warming Eucalyptus & Black Pepper. There Spa Therapies start from INR 2500 to INR 8800 (plus taxes). For the discerning corporate traveller they have a special head and shoulder massage which is for 30 mins. Gunjan Sethi said, “We have Tension Reliever massage for the corporate employees: it relaxes them in a span of 30 minutes and the rates are only `2500.00.” In a couple package they offer them a package of Spa journey-it includes Kaya kalp Signature massage, head and foot massage and body scrub customized to guest's preferences and skin.” Talking about trends in the industry, she said, “The SPA industry is growing at a very rapid pace in our country. More people are now open to the idea of using SPA services. At this day and age of highly stressful work cultures, a visit to a SPA to pamper yourself is a true gift that you could give yourself.”

SE PT E MB E R 20 1 3,

53


54

Hospitality update

‘The Oberoi Cecil, Shimla’ gears up to cater to families Nestled in the foothills of the majestic Himalayas at 2,200 metres above sea level, The Oberoi Cecil is a charming heritage hotel located at the quiet end of Shimla’s famous Mall.

night*, this includes:

end each kid receives cer-

commodation in a Deluxe

tificates of participation and

Room for two guests, Daily

prizes for winners.

breakfast, -

Ac-

15 per cent

At the activity centre

savings on spa therapies,

children are also free to try

Two way transfers from

their hand at drawing and

Shimla railway station and

sketching; splashing pages

Complimentary additional

as its prime market. The

with paint, reading books of

room for two children, up to

the hotel to its

hotel has worked hard to-

different genres, playing

12 years of age. Validity:

original

glory

wards being friendly for

video games, movie screen-

19th August to 30th Septem-

marks the return of gra-

guests coming with chil-

ing and brainstorming over

ber, 2013. * A minimum 2

T

Arpit Pant General Manager The Oberoi Cecil, Shimla

lection of mocktails. At the

he restoration of

cious living, a tradition ex-

dren. Keeping this focus and

chess. For the younger ones

night’s stay is required to

emplified by The Oberoi

our motto “we are for fami-

we have a dollhouse, a

avail the offer. Over and

Cecil since the days of the

lies”, we have upgraded and

swing and stuffed toys. Also,

above this taxes are appli-

British Raj. A haven of lux-

enhanced our product to

while kids amuse them-

cable. Special rates for sin-

ury and comfort, each guest

cater to our young friends.

selves in all the entertain-

gle

room at The Oberoi Cecil is

The activity centre at the

ment, parents can indulge

available.

a reflection of the hotel's

hotel has recently enhanced

themselves in a game of

Colonial heritage.

occupancy

are

also

some special activities for

Pool or Football. Children of

Telling us about activi-

families travelling with chil-

various ages come together

ties introduced for children,

dren. The activity center is

and spend a day of fun and

Packages sold by travel

Arpit Pant, General Man-

looked after by hotel team

frolic. The hotel has an in-

agents are commissionable

ager,

Cecil,

members and this also al-

door heated swimming pool,

to them by 10 per cent.

Shimla, said, “English teas,

lows parents a lot of free

a billiards room, table ten-

fine dining, a heated indoor

time on their hands.”

nis and a library thus offer-

The

Oberoi

Incentives for travel agents

swimming pool, impeccable

There are various fun

and personalised service

filled activities organised

and panoramic views of the

for children like quiz compe-

Himalayan mountain range,

titions, Junior Chef Pro-

are some highlights of the

gramme - where kids get to

The hotel is offering a

taking about 45 minutes to

hotel. The activity center

learn to bake some delicious

special ‘Himalayan Vaca-

reach the hotel. Shimla Rail-

has been part of the hotel

cookies from our chefs. Jun-

tions’ offer which is valid till

way Station is at a distance

since 2007. Shimla as a des-

ior Bartenders are provided

September 30, 2013. The

of 1 kilometre taking about

tination caters to families

with lessons to make a se-

offer, priced at `10,250 per

10 minutes to reach.

SE PT E MB E R 20 1 3,

ing something for all age groups.

Location The Oberoi Cecil is at a distance of 21 kilometres

Himalayan Vacations

from Jubbar Hatti Airport,



56

Hospitality update

Riding high on European hospitality

across the world and also in

rooms for city residents look-

New Delhi and Mumbai. We

ing to enjoy the pujas with

Providing vintage luxury and comfort on European hospitality is the signature experience of Swissotel Kolkata.

have received sound reviews

their family and friends. We

on websites like trip advisor

intend to make our guests

Swaati Chaudhury

L

Marco Saxer General Manager Swissotel Kolkata Neotia Vista

of Sector V at Salt Lake.

enjoy the festive spirit with a difference and gain marvel-

uxury travelling has

Set up with an initiative to

The five-star player has made an effort to offer a slew

that plans are on for FRHI to expand its hospitality busi-

lous experience.” Saxer avers

become a tradition in

stride with a “Passion for Per-

India and one of the latest

fection”, Swissotel brings the

five-star haunts in Kolkata-

best of European hospitality

S N A P S H O T

ness in New Delhi, Mumbai,

Swissotel is the only Euro-

in Kolkata. According to

USP of Swissotel Kolkata:

Chennai and Bengaluru in the

pean five-star chain that

Marco Saxer, General Man-

The only five-star European chain to offer European hospitality in Kolkata.

next three years.

claims to provide the best of

ager, Swissotel Kolkata Neotia

European hospitality in the

Vista, “Our three-year-old

city. Standing at a strategic lo-

hotel is the only five-star prop-

cation in New Town, the lux-

erty in the city that boasts of

ury haunt is the venture of

Jacuzzi rooms. It is replete

Swiss hospitality provider-

with a mall and the largest

Fairmont Russels Hotels In-

banquet hall without pillars

Only hotel with a mall and Jacuzzi rooms.

The hotel has more number of business travellers than leisure tourists. Quips Marco Saxer, “We have good amount

Offers the largest banquet facilities.

of leisure guests but the busi-

of promotions and packages

revenue for our hotel. We have

ness sector generates more

ternational (FRHI) and prides

that makes us provide special-

for

Says

clocked 20 per cent growth

in being at a proximal dis-

ized entertainment options for

Marco Saxer, “We have spe-

last year and we are on our

tance from Netaji Subhas

our guests and this has been

cial room packages for NRIs

way to achieve 10 to15 per

Chandra Bose International

an advantage for our hotel.

visiting Kolkata during festive

cent growth in the current

Airport and the business hub

We have 78 sales offices

season. There are special

year.”

A cut above the rest The luxury green destination where man-made luxury and natural bounty blends in harmony to create a fascination holiday experience is The Tamara Coorg. Swaati Chaudhury

or all those travellers

F

galloping to good life,

here’s a newest hospitality resort set up in Coorg. Snuggled in the tropical evergreen forests of the Western Ghats is the luxury destination of The Tamara Coorg that is in sync with the changing times for its quest toronment. The resort in the

puja

travellers.

nature at its best. Explains Senthil Kumar, Director and Chief Executive Officer, The Tamara Coorg, “Our hospitality group is the one-of-a-kind resort in India to achieve 0.5 per cent of carbon footprint. We have been striving for a pollu-

S N A P S H O T

volves recycling of waste products discharged from the resort

society and environment.” Adds Senthil Kumar, “Our

The Tamara Coorg has a cutting edge over others:

to reusable end-products.” Kumar,

leisure travellers and occa-

Offers wonderful glimpses of coffee and spice plantations.

“There is an east-facing moun-

sional corporate guests who

Achieved 0.5 per cent of carbon footprint.

wards a clean and green envi-

Senthil Kumar Director and CEO The Tamara Coorg

which has invited a healthy positive guest feedback.”

tion-free environment ranging

Shares

Senthil

resort has positioned well for

tain ridge, stilted cottages that

drop in to take a break in the

would have no impact on the

sylvan environs and recharge

ground, breathtaking vistas

their batteries. Being a new

and a number of streams and

player in the hospitality busi-

waterfalls make the biodiver-

ness, we find ourselves looking

midst of green coffee and spice

from effective waste manage-

sity of the surrounding of the

to gain from the rich and collec-

plantations has thrown open its

ment system called Manthan to

resort. Moreover, the architec-

tive pool of industrial expertise.

gates in 2012.

organic farming in our planta-

ture of our resort is quite

Our

remote

location

and

The hospitality player has

tion site to yield kitchen prod-

unique in itself. Our service,

rugged

taken up a plethora of seminal

ucts and providing job avenues

products and policies reflect

those with high wanderlust be-

green initiatives to preserve the

to area locals. Manthan in-

our responsibility towards the

yond description.”

SE PT E MB E R 20 1 3,

topography

inspire


Foreign initiative

GNTO focuses on FIT, MICE and Young Travellers Germany Tourism is gradually strengthening its presence in the Indian market with its focus on certain key segments of the Indian outbound travel market. Prem Kumar of growth is less than our

destination is its ability to offer

which was a huge success. The

value for money to travellers

entire class of 30 Kendriya

that Indian travellers always

Vidyalaya students who won

look for when they plan their

the ‘Germany on my mind’

travel. “One of the key USPs of

competition had an additional

Germany as tourist destina-

bonus – an opportunity to meet

tion is that we offer higher

both the German Chancellor

value for money in the luxury

and the Indian Prime Minister

travel segment as compared to

in Berlin.

other European countries like

GNTO is also focusing on

n Indian market we

growth in the last year, but we

France, the UK, etc, and we

its relationship with travel

have been focusing

are still in positive growth de-

also score higher in terms of

agencies and tour operators,

on young travellers, Free Indi-

spite difficult economic envi-

offering experiences as com-

consolidating its partnership

vidual Travellers (FIT), MICE

ronment in the country that is

pared to these countries. Our

with them. Theophilus said

and Group travellers, and our

good thing for us.”

hotels are cost effective,” said

that many tie-ups are going on

“I

all efforts are directed towards

Romit Theophilus Director Sales & Marketing German National Tourist Office, India

57

that

Theophilus. “We are promot-

with Indian tour operators.

attracting more and more

months of May, June and July

Theophilus

said

ing luxury but we would like to

GNTO recently organized a

tourists from these segments

would be better in terms of ar-

grow further in this segment

Fam Trip to Germany for

of Indian market to Germany,”

rivals. Data for these months

as this is crisis-resistant seg-

travel agents of Delhi, Mumbai,

said Romit Theophilus, Di-

are expected to be available

ments. We are doing fine in

Ahmadabad and Pune.

rector, Sales & Marketing, The

soon. “These months are ex-

this segment. We are not wor-

German National Tourist Office, India, He added, “I am happy that we have got certain amount of success towards this end and we will gradually keep improving our performance in these segments. We have been growing constantly in this market. Last year ar-

In Indian market we have been focusing on young travellers, FIT, MICE and Group travellers, and our all efforts are directed towards attracting more and more tourists from these segments of Indian market to Germany.

As regards the challenges, Theophilus said that economic recession and devaluation of Rupees are making holidays expensive. There is uncertainty

over

the

economy

growth in the country that is becoming detrimental to Indian outbound travel.

High

pected to be better for us be-

ried about luxury segment in

rate of exchange has made

rivals from India to Germany

cause these are months of

India. But to grow further we

travel 20 to 40 per cent expan-

grew by 6 per cent as com-

outbound travel season in

are creating awareness with

sive whether it is MICE, leisure

pared to 2011.”

India. Mainly FIT or Group

consumers on that front.”

or business travel.

Germany

continues

to

enjoy its strong image as an

travellers travel in these months.

MICE

movements

In another initiative for Indian market, GNTO is trying to

GNTO India Pool show-

ideal leisure and MICE desti-

start from the end of June,”

introduce fairy tale routes in

cases Destination Germany

nation amongst the Indian

said Theophilus.

schools in India.

“That is

The Germany India Pool roadshow was showcased recently

travelers and has retained its

GNTO is focussing on

something new we are doing in

position as the top visited Eu-

many good things of Germany

India. We are doing presenta-

in New Delhi. The workshop

ropean destination by Indians

as a favoured tourist destina-

tion in collages in India, etc

received an excellent response

second only to the UK. For the

tion across the world. “In In-

about tourism in Germany. We

from the travel trade in the

period January-May, 2013,

dian

are

did a big movement with

city, further aiding in interac-

Germany

emphasizing on two important

Kendriya Vidyalayas in which

tions with the trade on the

has

witnessed

2,31,927 visitor overnights. Theophilus further said,

market

we

things; first, in spite of being a

we were part of an initiative

Best Selling Practices for Des-

favoured luxury destination,

started by Max Muller Bhavan

tination Germany.

“This year, from January to

Germany offers affordable

where Germany was intro-

The roadshows aims at fa-

April, numbers of tourist ar-

hospitality as compared to

duced as tourist destination,”

cilitating interactions on latest

rivals from India to Germany

many European countries, and

said Theophilus.

updates, highlights and attrac-

grew by 0.8 per cent as com-

second is value for money,”

pared to the corresponding pe-

said Theophilus. A key propo-

sored

riod of the last year. This rate

sition of Germany as tourist

Kendriya Vidyalaya students

SE PT E MB E R 20 1 3,

This year GNTO co-sponBerlin

sojourn

for

tions for the Indian travelers between India Pool members and the Travel trade.


58

Foreign initiative

US-India: 21st century partnership

in India. But the foundation of

power", Biden informed that

my hope and expectations is

the trade between India and

US positive to have mutually beneficial tourism relationship with India in coming years

built upon the certain knowl-

the US has grown five times

edge that our people share a

to touch USD 100 billion in

common set of values and

the past 13 years. He said,

Anand Shah

Speaking at the Bombay

peaceful vision for the world.”

“We see tremendous opportu-

uring the recent four-

Stock Exchange in Mumbai

Furthermore, Biden said,

nity and there is no reason

day visit to India, Joe

while meeting the business

“In the United States, we wel-

that if our countries make the

Biden, Vice President, US was

community, Biden said, “We

come Indian businesses in-

right choices, the trade can-

focused on improving the trade

have an incredibly full agenda,

vesting in the United States.

not grow five-fold or more.”

partnership between India and

but nothing gives me more

We’ve already benefit from

He also praised the relax-

US. According to Biden, the

hope for the prospects of that

the investment of human cap-

ation of Foreign Direct Invest-

trip was an important opportu-

agenda, as we approach it,

ital.

Indians receive more

ment (FDI) norms in few

D

Joe Biden Vice President US

nity to strengthen partnership

nothing gives me more hope

skilled-worker visas to the

sectors. According to him,

between both the countries and

that we can accomplish it to-

United States than any other

there is a lot more work to be

reaffirmed their commitment

gether than our people 720,000

country in the world. And the

done to eliminate trade barri-

to re-balancing US foreign pol-

visas per year that are issued

legislation our Congress is

ers. He said, “We have to do a

icy towards the Asia-Pacific re-

here in India to go to the United

considering increases the

lot of work on a wide range of

gion. In Mumbai, Biden met top

States, the 100,000 talented In-

number of temporary visas

issues like limits in FDI, in-

business community members

dian students studying at

and Green Cards availability

consistent tax system, market

including Ratan Tata and dis-

American Universities -– with

for highly skilled Indians to

access barriers, civil nuclear

cussed ways to improve bilat-

the aim at doubling that num-

come work in the United

cooperation, bilateral invest-

eral trade and solutions to the

ber by 2020, and tripling the

States.”

ment treaty and policies pro-

challenges faced by the trade.

number of Americans studying

Tagging India as "a rising

tecting innovations.”

Get to know the filmy Oman

Ministry of Tourism, Sul-

like to welcome more produc-

Oman comprising of labour

tanate of Oman; Bollywood

tions houses in Oman.”

and tourist traffic. Talking

To focus on weddings, MICE, high end luxury travellers, organise a tri-city roadshow in India in September.

acts as a perfect marketing

Apart from movies, the

about this year’s focus and

tool for promoting a destina-

tourism board is further in-

targets, Sheerazi said, “We

Anand Shah

O

man tourism recently

cele-

brated

the

launch of ‘Once Upon a Time in Mumbai Dobaara’ movie in Mumbai. The tourism board has successfully showcased Oman and has received ex-

tion in India. She said, “Bol-

tensifying its presence on

are positive to record excel-

lywood

a

B2B space. It will be soon re-

lent growth post the launch

catalyst in popularizing un-

launching Discover Oman of-

of

known and exotic destina-

fline training programme

through our activities. We

has

acted

as

movie

and

also

Connecting Oman

are organising a three city

oman air, oman’s flag carrier currently flies to ten destinations across india and operating close to 2100 seats through 14 flights a week. The airline is already flying on full capacity of its permitted bilateral air service agreement signed between india and oman. However, according to Hamad M al Harthy, Country Manager – india, oman air; if both the governments revises the bilateral agreement; it will benefit both the countries and boost trade and tourism opportunities. it operates daily flights to Lucknow, Jaipur, Calicut (Kozhikode), Thiruvananthapuram, Kochi and Bengaluru

roadshow in India in the

tensive awareness among

Hamad M Al Harthy Country Manager – India, Oman Air

this

month of September covering Pune, Ahmedabad and Hyderabad. We will position Oman not only as high end leisure destination but also as wedding destination and a

the Indian movie watchers

tions. After building our

and will start focusing on

through this movie. Cur-

relations with travel trade,

mini metros apart from the

MICE activities. We are not

rently, it is in talks with few

our next step was get into

five metros. The country re-

chasing numbers in India, we

more production houses to

B2C marketing and what can

ceived 2,21,623 visitors from

are targeting high spenders

have their movies shot in dif-

be better than Bollywood. We

India in 2012 which was a

who are looking for authentic

ferent regions of Oman. Ac-

are happy to collaborate with

35.6 per cent increase over

experiences and believing in

cording to Lubiana Sheerazi,

Once Upon a time in Mumbai

2011. India is currently the

sustainable

Country Manager – India,

Dobaara movie and would

largest inbound market for

cept.”

SE PT E MB E R 20 1 3,

perfect business gateway for

tourism

con-



60

where’s the party ?

SKAL New Delhi Meet As always SKAL New Delhi was a congregation of the industry veterans who were seen discussing issues of mutual concern over sumptuous food and drinks. It took place on Wednesday, 21st August 2013 at The Suryaa Hotel, New Friends Colony, New Delhi

Sanjay Datta, Rajan Sehgal, Neeraj Malhotra, Praveen Chugh

Randhir Brar, Panjaj Giroti

Runeep Sangha, Ashok Fenn, Greesh Bindra

Rajinder Rai, Sanjeet, Ashok Bhatnagar

Vijay Chadda, Suresh Nair, Aditya Malla, Tapan Nanda

Vijay wanchoo

Skal Delhi Members enjoying Lunch

Praveen Chugh, Jagdeep S. Rikhy, Homa Mistry

Major Rehman, Brij Bhardwaj, Dr. Yogesh Gondal

Picture credit : Mukesh Naugain

SE PT E MB E R 20 1 3,


where’s the party ?

SKAL New Delhi Meet

61

Sonam Singh, Ashwani Dhawan, Shivali Sharma, Vilas Pawar, Sanjay Datta

Rajan Sehgal, Sanjay Datta, S.D. Khanna, Neeraj Malhotra, Rajinder Rai, Dr. Devaki Saran, Homa Mistry

Avijit Arya, Meenal Jain, Akanksha Babbal

J.A.Sidhwa, Rajinder Rai, Homa Mistry

S.D.Khanna, Randhir Brar, Ajeet Bajaj

Brij Bhardwaj, APS Aurora, Major Rehman, Rajinder Rai

Cdr. C.P.Sharma, Y.P.Sharma

Ramesh Marwah, S.D.Khanna, Rajinder Nath

Picture credit : Mukesh Naugain

SE PT E MB E R 20 1 3,


62

Foreign initiative

Singapore to drive cruise tourism from India

Asian travelers for alternative

ecutive Director, South Asia,

tion to embark on a cruise hol-

In partnership with Asia Cruise Association (ACA), the Singapore Tourism Board (STB) will promote and provide certification courses for the travel trade fraternity.

Middle East and Africa, STB,

iday. STB, in association with

eral initiatives in India in the

said “India is one of our top

ACA, is looking to be more ro-

past year to promote cruising

five source markets for cruise.

bust in Asia by engaging with

among Indian travellers. Its ef-

However, awareness of cruis-

the travel agencies in provid-

forts have been focused on

ing and what cruising offers is

ing education, training, certifi-

promoting cruising as another

still very low amongst Indian

cation and working with them

attractive holiday option that

consumers. Given the great

to promote cruising to con-

travellers could consider and

potential that the cruise in-

sumers through various activ-

the convenience and various

Chang Chee Pey Executive Director, South Asia, Middle East and Africa, STB

Kevin Leong GM Asia Cruise Association/CLIA Asia

T

he

holiday options.

Asia.

this footprint in Asia.You will

Given Singapore’s close

see and hear more from us in

Speaking at the training

proximity to all major cities in

terms of how we can further

event, Chang Chee Pey, Ex-

India, it is the ideal destina-

engage travel agencies.” STB has undertaken sev-

dustry has for Asia and Singa-

ities. In the western countries,

options of cruising out of Sin-

pore, it is timely that we are

around 76 per cent of all

gapore. STB is keen to expose

partnering with the Asia

cruises are booked through

the evolved Indian traveller to

Cruise Association to start the

travel consultants. To promote

the range of cruise destina-

education journey with travel

this trend in India, the STB

tions and cruise products

agents. This collaboration will

and ACA are jointly conduct-

available to them and influenc-

help develop the in-market

ing certification programmes

ing them to explore the cruis-

trade’s competencies, result-

for the trade partners across

ing horizons.

ing in well-developed distribu-

the region. Key programmes

The latest promotional ini-

tion channels, and through

that ACA are organizing are:

tiative is its collaboration with

this, we are confident that In-

Training and accreditation

the Cruise Club. The Club has

Singapore

dian consumers will get to

programme for travel agents,

launched “Embark”, a com-

Tourism Board (STB)

know more about the plethora

networking events at cruise

prehensive guide that simpli-

has partnered with the Asia

of entertainment, retail, and

trade events and alliances and

fies

Cruise Association (ACA) to

dining options that a single

partnerships with interna-

discovery process and gives a

develop training for travel

cruise holiday brings”.

tional and regional cruise as-

complete lowdown on the

sociations

world of cruising, including

agents within the region. STB

Carnival Corporation, the

the

cruise

vacation

and ACI, for the first time, co-

biggest cruise company and

Kevin Leong, GM, Asia

where to cruise, when to go,

hosted training sessions for

one of the largest vacation

Cruise Association/CLIA Asia

and on which cruise ship.

the Indian market recently in Mumbai and New Delhi. These sessions aim to foster cruise tourism stakeholders’ interaction and networking, facilitate and broaden cruise members’ outreach into new Asian mar-

India is one of our top five source markets for cruise. However, awareness of cruising and what cruising offers is still very low amongst Indian consumers.

Chang Chee Pey, Executive Director, South Asia, Middle East and Africa, STB

From destination features to proposed itineraries to exciting ship launches, “Embark” offers all the help a traveller needs to plan the dream cruise. It is distributed primarily in Mumbai, Pune and Ban-

kets, and enhance cruise

companies in the world, has

said, “Our metrics show that

galore and the Club has plans

product knowledge and stan-

estimated that even with mod-

travel agencies certified by the

to make it available in other

dards within its distribution

erate penetration assump-

Cruise Lines International As-

cities like New Delhi. STB col-

network through training and

tions, total potential cruise

sociation (CLIA) has higher

laborated with the Cruise Club

accreditation

programmes

guests could reach 3.7 million

cruise sales. We are looking at

to develop a special destina-

among other things. As an

in 2017 and over 7 million by

how we may evolve that with

tion feature that showcases

ecosystem, the cruise indus-

2020, such that by 2020, Asia

cruise lines having ships and

Singapore’s wide range of

try in Singapore offers wide-

could represent over 20 per

offices based here such as

Cruise offerings as well as al-

ranging

business

cent of the global cruise mar-

Star Cruises, Costa Cruises,

lied leisure offerings that

opportunities on many fronts,

ket. Cruise lines have recog-

Royal Caribbean Cruise Lines,

make Singapore a destination

besides catering to an in-

nized this potential and have

and recently the Carnival Cor-

of choice for the Indian cruise

creasing demand amongst

placed greater emphasis on

poration Asia Office having

travellers.

SE PT E MB E R 20 1 3,

by TNH DESK


Hospitality Update

Luxury hospitality in true form The taste of good life with luxury is the calling card at Puri’s Aveda Chariot that has the best service culture for its guests. Lying on the shores of Bay of Bengal and surrounded by backwater

stands

63

an exciting blend of nature,

upon to enable our travellers

dream destination and luxury

make most of their time spent

stalled close circuit camera in

for all segments of travellers.

with greater enjoyment that

every corner and our security

Sprawling over 3.5 acres of

yields higher productivity.

personnel take a strong hold

Says Sanjit Paul, “We have in-

land, the luxury resort boasts

Our hotel is high on aesthetic

on the security system. There

of green landscaping and 144

value that not only promises

were around 88 per cent do-

elegant rooms. The hotel is

to provide a unique surreal

mestic tourists and 12 per

committed to provide a high quality service culture to its guests.

Aveda

Explains Sanjit Paul, Gen-

Chariot Resort & Spa- the

eral Manager, Aveda Chariot

21st century five-star haunt

Resort & Spa, “It is the pre-

in Puri defines authentic lux-

mier sea shore lagoon resort

ury and environment-friendly lifestyle in the hospitality

S N A P S H O T

cent global tourists last year.” For puja tourists, the hos-

USP of Aveda Chariot:

pitality group is arranging

First sea shore lagoon resort in Odisha.

transfers from Puri railway station, tour of Jagannath

Focuses on high degree of service culture.

temple and Sun temple at

in Odisha with a private

experience but ultimate lux-

“Our culinary delights would

beach and offers the most ex-

ury, a high degree of care and

comprise recipes from the

scene of Odisha. Aimed to

pansive sea viewing in Puri.

comfort. Our group aspires to

eastern and western regions

provide complete manage-

We believe in providing unlim-

emerge as a leading hospital-

of India. There are cultural

ment and operating solutions,

ited lifestyle experiences that

ity player across all spec-

events for travellers at night

trums by 2017.”

Aveda Hotel is the luxury

are not confined to elegant

brand from the house of VCI

surroundings and a wide

The hospitality group has

that took shape in 2010.

spread of sumptuous meals.

drawn up measures for the

Our service culture is bent

safety of women travellers.

At Aveda Chariot, there is

SE PT E MB E R 20 1 3,

Konark. Adds Sanjit Paul,

like participating with our singers and “Aveda Chariot Idol”. by TNH DESK


64

Foreign initiative

Nepal Tourism focuses on West India Nepal tourism organised roadshow in Goa and Mumbai to increase awareness about Nepal as Tourist destination in West India.

T

he

Nepal

Tourism

Board (NTB) together

with Nepal Association of Tour

&

Travel

NATTA spreading the word about Nepal Tourism

Agents

(NATTA) Regional Associa-

Everest

tion, Pokhara recently organ-

Solukhumbu,

ized

NATTA

Marathon award

in

164,680 tourists from India by

cere-

air which is 13.3% increase as

Promotional

monies, Familiarization trips

Tour- 2013 in Mumbai and Goa

of high level national and in-

with the aim of increasing

ternational

awareness and educating the West Indian travellers on Nepal’s tourism products and offerings. The Promotional

dignitaries

to

compared to 2011. For many, Nepal symbol-

tion amongst Indians. NTB plans to promote destinations

including

Kath-

mandu, Pokhara, Chitwan,

izes as an ultimate adventure

Lumbini,

Everest Region, symposiums

destination that is rarely

Muktinath; Hill Stations in-

on Climate Change in Everest

found anywhere else in the

cluding Nagarkot, Dhulikhel,

Region, Cleaning Campaigns

world. And, for others, Nepal

Daman, Bandipur, Tansen cur-

in the Everest Region etc.

appears to be a Shangri la- the

rently for Indian market. Soft

Nepal has always been

Lost Horizon that has been far

adventure activities such as

action between Nepalese and

popular with Indians as a

from reality clustered with

white-water rafting, biking,

Indian Travel Trade dele-

recreational, shopping and

deities and demons waiting

fishing,

gates, Press Meet and Desti-

pilgrimage destination. Nepal

for offerings. However, Nepal,

paragliding, ultra light air-

nation Presentation of Nepal.

is a prominent destination

in fact, is a country with a di-

craft and bungee jumping will

The Nepalese travel trade

amongst Hindus across the

verse arrays of tourism prod-

be endorsed.

Program featured B2B Inter-

delegation in the Road Show

Pilgrimage, Leisure, MICE & Soft Adventure Activities are the primary segments Nepal is focusing on in Indian market currently.

comprised of a contingent of about 35 hoteliers and tour operators from the city of Pokhara to woo the West Indian

travellers

to

Manakamana

rock

&

climbing,

For the arduous and keen adventure seekers / trekkers, the Great Himalayan Trail across east / west mountainous belt of Nepal has been in-

visit

world. Earlier known as the

ucts- a rare combination of

troduced. New home stay

Pokhara in the upcoming

only Hindu Kingdom of the

mystic, mystery, mountain and

facilities around Kathmandu

world, Nepal is thronged with

merriment.

valley and outside Kathmandu

tourist holiday season. After successful tourism promotional

campaign

of

Nepal Tourism Year 2011 and

thousands of Shiva-devotees

Pilgrimage, Leisure, MICE

especially during Mahashiv-

& Soft Adventure Activities

aratri to pay homage to

are the primary segments

The campaign will also in-

Pashupatinath.

Nepal is focusing on in Indian

clude exclusive and luxury

market currently.

tourism products in terms of

valley with ethnic flavour will also be promoted.

Visit Lumbini Year 2012, The

Nandini Lahe-Thapa, Sr.

Year 2013 has been marked

Director, Tourism Marketing &

No visa requirement, good

with Mt. Everest Diamond Ju-

Promotion, Nepal Tourism

air connectivity with almost

bilee Celebrations. The spe-

Board said, “India is the most

flights 76 flights per week to

nous

cial programs took place from

significant market for the

India, easy access by road,

works, Pashmina, Carpets,

Casinos,

Golf,

Dining,

Nightlife, Shopping of IndigeHandicrafts,

Wood-

26- 29 May 2013. On the occa-

Nepalese tourism industry

year round pleasant weather,

Clothing, Souvenirs, Jewelery

sion, there was the gathering

with approximately 1/3rdtotal

favourable exchange rate for

&

of renowned Everest Summi-

market share. The Indian

Indian currency are some of

Breaks, Spiritual Weekends,

teers, opening up new peaks

market is important for both

the major factors that con-

Family Weekends & Adventure

for summit, felicitation to all

in terms of value and volume.”

tribute to Nepal's popularity

Weekends will be focussed on

8000 meter peaks summiteers,

In

as a favourite holiday destina-

as well.

2012,

Nepal

SE PT E MB E R 20 1 3,

received

Electronics.

Weekend

by TNH DESK



66

New Innings

Marriott International promotes Bart Buiring to Senior VP

M

Raghu Sapra named GM of DoubleTree Suites by Hilton Bangalore

Radisson Blu Greater Noida gets new GM

arriott In-

J

terna-

tional,

i t e n d r a

Kumar

Asia

KTO appoints Myong Kil Yun as Deputy Director

oubleTree

D

has

Suites

by

M

yong

Kil

Yun

has

joined Radisson

Hilton Bangalore

joined

Pacific has pro-

Blu

has

Tourism Organi-

moted Bart Buir-

Greater Noida as

Raghu Sapra as

zation,

ing

the

the General Man-

its General Man-

Delhi branch as

position of Sen-

ager. In his previ-

ager. He joined

the Deputy Di-

ior Vice President Lodging Services

ous assignments, he has worked

the hotel as a pre-opening member of

rector. Myong has more than 13

and Operations, Marriott Interna-

with Taj Hotels, Resorts & Palaces

the first DoubleTree Suites in Asia

years of experience in the field of

to

Hotel

appointed

Korea New

tional in Asia Pacific. Having previ-

as an Executive Chef for 19 years in

Pacific. Raghu brings to the hotel 17

marketing.

ously served as the Regional Vice

all three SBU’s - Luxury, Business

years of industry expertise having

Prior to joining the New Delhi

President of Operations and Conti-

& Leisure. His last stint was with

had associations with established

branch of Korea Tourism Organi-

nent lodging services for Marriott

BJN Hotels where he worked as Di-

hotel brands like Marriott, Hyatt and

zation, he has worked in the out-

International in Asia, Buiring’s new

rector-Food Production & Opera-

Imperial New Delhi, amongst others.

bound tourism centre of Korea

position sees him providing leader-

tions taking care of both front and

Earlier, Raghu served as Director of

Tourism Organization in South

ship to all operations disciplines in-

back of the house operations for

Operations with Hilton Bangalore

Korea and with LG. In his new po-

cluding rooms, food and beverage,

close to 5 years. He has won a lot

Residencies. His other experiences

sition,

engineering,

of laurels, which include.

procurement

and

Myong

will

focus

on

also include Director of Rooms with

strengthening the position of

has proven track

the Renaissance Mumbai Convention

South Korea as a tourist destina-

ity he will also oversee hotel opera-

record of over two decades in man-

Centre & Marriott Executive Apart-

tion among Indian travellers.

tions design development for all

agement of Luxury Hotels and an

ments in Mumbai and various rooms’

South Korea is increasingly be-

Marriott International’s new hotels

attitude for continuous improve-

related roles with Hyatt Regency in

coming popular as a tourist des-

in Asia.

ment.

Mumbai and Delhi.

tination in India.

Hicham Lahkim Bennani appointed Director Commercial, India

Amit appointed Director of Flight Operations for AirAsia India

Ganpathy appointed as the Head of Engineering for AirAsia India

MA appoints Saisi as GM of TN & Kerala

guest technology. In this new capac-

ir

A

France-

Jitendra

irAsia has

anpathy

alaysia

A

G

M

the

Amit Singh as

has over 30 years

announced

of

the Director of

of Aviation expe-

Mohd

Hicham Lahkim

Flight

rience

Mohd Saisi as

Bennani as its

tions for AirAsia

served at HAL,

General

new

Director

India. Amit has

Jet Airways, Hon-

ager for Tamil

Commercial, India Subcontinent. Ben-

20 years of Airline Experience, with

eywell Aerospace and Go Airlines,

Nadu and Kerala region. His new

nani will be responsible for all commer-

the last seven years dedicated to de-

where his career progressed from

role would require Zuraidi to man-

cial related activities for passenger

veloping and managing budget air-

engineer to General Manager. He is

age the entire commercial opera-

Business on the Indian Sub-continent.

lines. He has more than 11,000 flying

an engineering graduate with a BE

tions, reservations and ticketing to

Prior to taking his role as Director Com-

hours on the Boeing B777 and Airbus

in Electronics & Communication

drive sales in the region. His past

KLM

nounced appointment

an-

appointed

Sampath

Opera-

Airlines

having

Zuraidi Man-

mercial of India Subcontinent, Hicham

A320 and has flown with Air India, In-

from UVCE, Bangalore and M.Tech

tenure includes posting at Phuket,

was District Manager in Abuja, Nigeria,

diGo and Scoot. Some of his key

(Aero) from IIT-Madras. He also has

Ho Chi Minh City, Dubai and Chennai

where he introduced a new daily Air

achievements have been in the field of

a DGCA license and worked on vari-

being the most recent. He is a dedi-

France Flight between Paris and

Flight Operations, Training and Flight

ous types of commercial, business,

cated and result oriented person

Abuja. Hicham brings with him over 7

Safety. Amit was actively involved in

general aviation, helicopters and mil-

with past exposure within MAS cov-

years of Aviation experience. He began

the launch of IndiGo in 2006 and ele-

itary aircraft. Over the years working

ering Internal Audit Department,

his career with Air France-KLM as a

vated to the position of Chief Pilot

on Airbus, Boeing, ATR Embraer air-

Service

Trainee in the pricing department in

Training soon after. Amit has earned

craft, he has gone through the

Commercial/Sales Division and In-

Quality

Unit,

Paris.

a Fellowship from the Royal Aeronau-

process of aircraft-induction, mainte-

Flight Operations Department.

After which he held several positions in

tical Society of the UK for outstanding

nance-line, base, shop and quality, en-

Zuraidi has an outgoing personality

the revenue management department.

contributions in aeronautics.

gineering technical services.

with strong interpersonal skill.

SE PT E MB E R 20 1 3,




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