curriculum vitae
Lígia Fernandes Phone: 06 702 325 957 E‐mail: ligiampfernandes@hotmail.com Adress: Kecskeméti utca 13 3 1A, 1053 Budapest Date of Birth: 08-Apr-1985
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ACADEMIC and PROFESSIONAL PATH (SUMMARY): Master of Economics (First class Honours) in Portugal and Singapore (thesis) 3-years experience as Consultant in Management, Marketing and Communication 1-year experience as Marketer (Sweden) Languages: Portuguese (mother tongue), English (fluent), French and Spanish (good understanding) OBJECTIVE: Dealing with diversity, connecting with other cultures and learning from human relations are personal and professional aspirations. The same reflects in what and how I deliver professionally: with dedication, diversity and creativity. With a professional experience in marketing, academic background in economics and finance, and a special interest for consumer behaviour, I’m interested in job opportunities related to these areas.
dynamic,
connector, creative, learner,
problem solver, team worker, passionate
WORK EXPERIENCE 02-2011 – present
C4G – Consulting and Training Network, Ltd. Lisbon, PORTUGAL Consultant in Management and Marketing Manage business development projects in strategy, innovation, entrepreneurship, marketing, pricing, sales, and communication areas. Consult, train and coordinate consultant’s team. Main tasks: Corporate management analysis; Business, Strategy and Marketing plans definition; pricing; branding; communication; web marketing; marketing training. Achievements: Managed and implemented with success the process’s change focus on ISO 9001:2008 certifications for C4G (2011Y). Managed and implemented project management online tools. Sales closing for a consulting project for 150K Eur.
06-2010 – 01-2011
LIPSCANI, Ltd. (jewellery and accessories) Portimão, PORTUGAL Apeldoorn, NETHERLANDS Brand and Store Manager Developed and implemented end-to-end marketing and strategy plan. Business management, store administration and sales. Achievements: Designed and deployed with success a new business project. Implemented with success a CRM flow. Implemented company’s online promotion.
08-2009 – 06-2010
C4G – Consulting and Training Network, Ltd. Lisbon, PORTUGAL Consultant and Communication Manager Re-defined and managed C4G communication channel and image implementation. Designed and managed C4G training programs (including launch promotion, planning) Developed consulting projects in marketing areas.
06-2008 – 02-2009
MONTEZ CHAMPALIMAUD, Ltd. (wine and golf) Malmö, SWEDEN Marketer Leaded end-to-end promotion initiatives of Portuguese wines in the Scandinavian market, focus on communication channels, business management and marketing, involving producer, distributor, and local promoters. Collaborated in brand definition (creation of a new brand and website for the importer, an e-commerce for wines in Scandinavia).
08-2007 – 09-2007
SINGHEALTH GENERAL HOSPITAL – Public Hospital Singapore, SINGAPORE Economic Researcher (internship) Internship as economic researcher (master’s thesis writing), socio-economic analysis. Worked in cooperation with the research department in data collection and analysis. Page 1 of 2
EDUCATION Master of Economics (First class Honours), 2009 CATHOLIC UNIVERSITY – School of Business and Economics Lisbon, PORTUGAL Singapore, SINGAPORE Thesis: Comparative healthcare systems through a socioeconomic scenario appraisal: the cases of Portugal and Singapore. Bachelor of Economics (First class Honours with scholarship), 2007 CATHOLIC UNIVERSITY – School of Business and Economics Lisbon, PORTUGAL UNIVERSITÉ CATHOLIQUE DE LOUVAIN Louvain-la-Neuve, BELGIUM
SKILLS and CERTIFICATIONS Languages
Portuguese – Native tongue English – Fluent French – Good understanding Spanish – Good understanding
Software
Microsoft Office, Google Analytics, Social Networks, Mailchimp, Active Collab (project management) – Advanced, TSP (Time Series Processor, econometrics software) – Practised
Project Management
CAPM (Certified Associate in Project Management) training for certification, 2012
Training
CPA – Certificate of Pedagogical Aptitude, 2010
Other courses
Benchmarking and good practices, 2012 Creative Industries, 2010
ACTIVITIES and HOBBIES Drawing, writing, handicraft, reading, cooking, music, cinema, theatre, dancing, guitar. Blogger and illustrator. Frequent traveller, couchsurfer.
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