work and art
Hello. My name is
Likith. And this
is wh0
I’M
This is a visual representation of me, expressing my personality and character through a visual syle that i love to work with.
This is My
work
Project Description Brand story: Buzz Bands – a multifunctional headwear and fashion accessory. The client’s requirement was to create a unique visual identity for the brand. Design process: After some in-depth target market research and understanding the brand essence, I successfully identified various attributes of the brand. On the basis of these, several design options were created and presented. The client chose the creative of a Bee as its mascot, as it was synonymous with the brand’s attributes of dynamism, extrovert nature & socialization.
options presented
brand identity design for a fashion accessory company
Project Description Brand story: Buzz Bands – a multifunctional headwear & fashion accessory. The client required designs for packaging the product in way that highlights its utility. Design process: The central concept of package designing revolved around the intent to familiarize customers with the multiple uses of the band for various purposes. Basis this, a skyline representing different instances of the product being used was created and adopted as a part of the package design.
Package design for a fashion accessory company
Project Description Brand story: Mars Petcare India – global leading pet care provider & one of the largest segments of MARS Inc. The client required us to design a quarterly series of internal newsletters for the entire year. The initial phase of the project was to develop a layout for the first issue. Design process: On choosing the theme ‘pets make our world go round’ we visually represented this by developed a series of doodles that shaped up to form the globe. This effectively communicated the role played by pets in our lives. The concept was continued for the header and footer of the inner pages while maintaining a minimalistic look.
Newsletter design for MARS INDIA -Pet care
Presentation design for mars petcare Project Description Brand story: Mars Petcare India – global leading pet care provider & one of the largest segments of MARS Inc., required us to design their 160 page Sales Planning & Execution presentation deck. Design process: To represent the aggressiveness that is expected from a salesperson, an energetic colour scheme ranging from red to yellow was adapted. The communication matter was conveyed in a simplistic manner using easily recognisable elements.
Project Description
Poster design foR snickers
Brand story: Snickers chocolate – a product of Mars Inc. As a part of the ‘You're not you when you're hungry’ campaign we were asked to create a set of creatives for posters which conveys this message across three target groups – colleges, business schools and corporates. Design process: For this project, we enlisted various situations that cause irritation, whining or anger across amongst our target audience and communicated the role played by snicker. These scenarios were represented in the form of stick figure doodles, as the target segments can relate to them easily and a statement was developed for each of these scenarios connecting the brand to the visuals.
Facility branding for Altura Consulting Project Description Brand story: Altura is an international ERP solutions provider. The facility branding project required us to re-create an energetic and inspiring ambience to their new facility inaugurated in Hyderabad, India. Design process: Multiple themes were presented to the client of which they chose sports. By blending elements of nature with sports visuals and quotes from famous personalities a dynamic feel was created. To enhance the vibrancy of the visuals brush strokes were used as a primary visual element.
brochure design for a Engineering solutions firm
Project Description Brand story: CADeploy is an engineering solutions that has been catering to the building, industrial, infrastructural, automotive and aerospace sectors since a decade. The job was to redesign the existing brochure and adding a global appeal to it. Design process: The key focus throughout the project remained on creating a global, modern appeal while clearly communicating the company’s values and the services being offered by them. We executed these through a series of illustrations that represented the company’s services, while a minimalistic look served the global appeal.
Project Description
Visual identity for Cucumber - salon and spa
Brand story: Cucumber, a Guntur based salon and spa required us to create a visual theme for its brand. Design process: We created a colourful ‘splash’ to represent what the brand stands for, i.e., freshness, health and rejuvenation. This splash was adapted on all collaterals positioning the brand as a refreshingly different, friendly new salon for the young.
Foreign trip scheme design for Kohler Project Description Brand story: Kohler, an American manufacturing company, required us to create a theme for their foreign trip scheme. The purpose of this was to motivate performance and competitiveness amongst the company’s dealers across India. Design process: The dealers were categorised into 4 categories by the client, these were visually represented by us through 4 distinct icons. The opportunity was communicated to the dealers in the form of invites, through which they were allowed to registered & avail the scheme. Theme based promotional merchandise were sent along with these in phases to motivate dealers to meet their target.
Website design for a fashion accessory company
Project Description Brand story: Smuff wear is a multifunctional headwear. The client approached me seeking a new visual theme and to redesign their existing website. Design process: On designing a basic framework for the new website, I then created banners that would serve the purpose of packaging & communicating information such as campaign launches, product uses and unique attributes.
caricature illustration
Project Description An attempt to create caricatures using Illustrator.
Digital illustration - portraits
Project Description Illustrations of me and my mother made on illustrator using wacom tablet as a part of my personal project
Digital illustration - portraits
Project Description A personal initiative of creating gift portraits for friends, on special occasions using Photoshop & Illustrator.
Commissioned portraits
Some of the commissioned portraits done with charcoal, pencils and water colors
Some of the sketches done with pencil and charcoal
Sketches
Murals
Murals of some of my favorite comic and anime characters
Murals
Murals of some of my favorite comic and anime characters
Thank you : )