Unwind records: skybox concept 2017 INTERIOR DESIGN COMPETITION
intense
“…was about music for all people – white and black, blue and green, cops and the robbers. I was reluctant to have o u r m u s i c a l i e n at e anyone.”
r o ots profound
potent
Neo-Soul (Nu-Soul) mixes 1970s Soul with Hip-hop BEATS, R&B SOUNDS AND POETIC INTERLUDES
Neo soul
l iberat ing
warm pure
“This sound wa s j u s t pulled from the gospel roots a nd the blues roots . . . and they ta g g e d i t “ s o u l m u s i c ” because people just stood and sang from their guts, you know, w h at e v e r t h e y f e lt , they just let it come out.”
-BERRY GORDY
zoning Unwind’s logo was used to create the Morphology OF THE SPACE.
FIRST LEVEL- CONCEPTUAL ZONING
Soul music originated in the U.S.A. DURING 1950’s-1960’s. It combines e l e m e n t s o f A f r ic a n - A m e r ic a n gospel, r&b and jazz.
Releasing
natural
morphology fading illumination from low to high
—carla thomAS
Entrance hall Color palette transforms from warm and energetic tones to tranquilizing and dreamy colors. PRIVATE
the tones were extracted from the identity of the brand.
3d model emerges from the floor unwinding to a high point. This same concept was implemented in the space to create the feeling of letting go, relaxing, unwinding.
SECOND LEVEL-conceptual zoning
vibrating
PUBLIC
1
CONCEPT statement Unwind: taking inspiration from soul music's strong beats and passionate singing, the skybox liberates emotions and cultivates creativity. As one enters the skybox, a profound spiritual transformation takes place by subtlety wrapping the user with warm contrasting finishes, pure fluttering volumes, honest materials and an inviting furniture selection. The atmosphere of liberation and relaxation revivers decompression. Zones promote bonding and self reflection without overwhelming The human creativity. In the lounge, guests can mingle, collaborate with musicians, or remain in awe of musical expression while the space quietly complements the developing energy. a brand a specific “jamming” zone is provided to promote creative expression. In the second level, A conference room invites the opportunity for collaboration yet remains flexible by providing the option for seclusion with a sliding wall panel. Once inside the bedroom, a full hospitality suite wraps the user with intimate client specific tones and selections, never forgetting the purpose of the entire skybox experience: unwind and create Word count: 158