Business Connection by Phuong Cao

Business Connection

Strengthening the local economy and serving members for more than 60 years

9 25.846.5858

www. p l e a s a n t o n . o r g

September 2010

Business organization with a community focus Pleasanton 2015: A Community Vision While the Chamber’s more than 800 member firms come in a variety of sizes, shapes, and interests that vary as greatly as Main Street to Wall Street, all have the great community of Pleasanton in common. The Chamber recognizes both a responsibility and opportunity to ensure that Pleasanton remains among the most desirable Bay Area cities in which to live, work and raise a family. The Chamber is a business organization with a community focus. With this issue of Business Connection we are pleased to include a copy of Pleasanton 2015: A Community Vision printed in its entirety, as it was two years ago this month, when first introduced to the community as an insert in the Pleasanton Weekly. Pleasanton did not become a great community by accident; it was by design, and accomplished only through the concerted efforts of the public and private sectors,

working to achieve the best interests of the total community. Pleasanton 2015: A Community Vision serves as a focal point, and roadmap for community-wide efforts to ensure Pleasanton remains the complete community it is today. Crafting the Vision In crafting the document the Chamber’s Board of Directors convened a blue ribbon task force whose combined work experience in Pleasanton (at the time) was 261 years, and an even more impressive 345 combined years of residency in Pleasanton. In other words, for every two years task force members worked in Pleasanton, they lived in Pleasanton for three years. The task force reached out to key community leaders with expertise in the areas of arts, culture, recreation, transportation, health, education, public safety, housing, the local economy and asked each the same

Chamber launches new web site The Pleasanton Chamber of Commerce is pleased to announce the launch of their new and improved web site. The Pleasanton Chamber collaborated with the design and development team of Striking Web. The site features the same user-friendly tabs but offers a fresh look and feel that is more focused on our members needs. The new site also offers four main areas where members can access important information at a quick-glance. The four main areas are: Strengthening the local economy; Representing business interests; Connecting businesses; and Promoting the community. Many useful links and resources can be found on the new site for anyone starting a business, relocating to Pleasanton, or looking for things to do. Another great feature is the online Chamber member directory where you can search for a business alphabetically, by a keyword search or by business category. Support your fellow Chamber members and check out the online directory. Visit the new site today at www.pleasanton.org

Striking Web offers web site design, development, and hosting for small to medium businesses. They have been in business for six years and the right talent to get the job done and their customer service sets them apart every time. Their mission is to get your business in front of the world by providing you with an online presence. Their motto is “If you don’t have a web site, you don’t exist!” For more information about Striking Web visit www. strikingweb.com or contact Hector Moran or Bruce Witney at 866-960-9197.

Follow the Pleasanton Chamber at

essential question: In your area of expertise, how will you measure success toward a better quality of life between now and 2015? The result is a concise eight-page document comprised of 45 measurable objectives, derived from those experts and consolidated into a document the Chamber relies on heavily in its work to strengthen the local economy by promoting the community, representing business interests to government, serving members and engaging in political action. Monthly Issues Forums On a monthly basis the Chamber holds Pleasanton 2015 Forums – unique roundtable discussions that focus on specific elements of the Pleasanton 2015: A Community Vision. Open to the community, these forums attract a variety of stakeholders as well as elected officials who engage in healthy

discussion about community priorities, and 2015 objectives. For example, just last month representatives from South Bay Development Company discussed plans for building a new Safeway ‘lifestyle’ store at the corner of Valley and Bernal avenues across from the fairgrounds. Forums are held from 7:30am to 9am on the second Wednesday of each month at the Chamber offices. Check www.pleasanton.org for forum details or call the offices at 925846-5858. Thanks to generous underwriting by the Chamber’s Circle of Influence member, 2015 forums are free of charge: UNCLE Credit Union, PG&E, Pleasanton Garbage Service, Amos Productions, AT&T, ValleyCare, Heritage Bank, Striking Web, Chevron, Hacienda Business Park, Safeway, San Jose Sharks, TG Information Systems, and Accurate Impressions.

Arts, recreation, public safety, transportation at forefront of Pleasanton 2015 Progress report Complete report available online It has been exactly two years since the Chamber first published Pleasanton 2015: A Community Vision, and high time to ask the question – How is the community progressing toward getting the job done for the arts, culture, recreation, transportation, health, education, public safety, housing and the local economy? The Chamber has just completed a comprehensive report charting progress toward fulfillment of Pleasanton 2015’s 45 measurable objectives. While an executive summary appears in this issue of Business Connection, the detailed progress report is available at www.pleasanton.org. To produce the progress report the Chamber enlisted the participation of many of the business and community leaders who worked on the development of the original Pleasanton 2015 document two years ago. We are grateful to the public sector leaders from Pleasanton schools, the City of Pleasanton, Alameda County, health care providers, social service, nonprofits and others who opened their doors and made staff available to us. The fact finding was all the more relevant an exercise, because many of the experts we reached out to for the progress report information helped craft the lion’s share of the original 2015 objectives. See 2015 PROGRESS REPORT on Page 2

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INSIDE Business Organization New Chamber Web Site 2015 Arts, Recreation 2015 Arts, Recreation cont. Tri-Valley Mayors Summit Firehouse Arts Center Fall Tradeshow Pirates of Emerson COI Spotlight Amos Productions Elite Training Center Business Spotlight: IT Solutions Chamber Ambassadors Member Anniversaries New Members Staples Ranch Approved Business Spotlight: Marketing Solutions Group Who Will Be Elected? Pamela Ott Ribbon Cuttings Circle of Influence

Ple a s a nt o n C h a m b e r o f C o m m e r c e I B u s i n e s s C onnection Please join us for food, wine, music, a silent auction, and of course, fun with the animals!

Our Annual fundraising event

To purchase tickets (VIP entrance Growl Meow and Wine $75, General entrance $40) or a sponsorship (tax deductible and tickets included), call 510Ͳ563Ͳ Sunday, October 3 4605.

1:00 Ͳ 5:00 p.m.

TriͲValley Adoption Center, Dublin

For more information visit www.eastbayspca.org

Board MeMBers & sTaFF

Continued from Page 1

2010 Board of directors Chairman of the Board Steve Fast, Electro Imaging Systems, Inc. Chairperson-Elect Tom Powers, California Financial Advisors Treasurer Janet Yarbrough, Janet Yarbrough Accountancy Corp. Past Chairman of the Board Laura Olson, Pleasanton Downtown Association Economic Affairs David Stark, Bay East Association of REALTORS Media & Technology April Mitchell, Alameda County Fair Association Membership Stephen V. Richardson, Stephen V. Richardson Consulting Events & Activities Jon Burchett, Hyatt Summerfield Suites

directors Joe Barone, Barone’s Restaurant; Roy Cook, Robert Half International; Matt De Pretis, Thompson & De Pretis, LLP; Tom Guarino, Pacific Gas & Electric; Pam Hardy, Ponderosa Homes; Kara Noe, Safeway, Inc.; Brock Roby, BKF Engineers

Committee Chairs Ambassadors Kathleen Davis, Life Technologies Community Service Awards Jim Ott, UNCLE Credit Union Events and Activities Jon Burchett, Hyatt Summerfield Suites Finance Janet Yarbrough, Janet Yarbrough Accountancy Corp. Foundation Bob Shapiro, Keller Williams Tri-Valley Realty Golf Outing Steve Fast, Electro Imaging Systems, Inc. EDGR (Economic Development/Government Relations) David Stark, Bay East Association of REALTORS Leadership Pleasanton Joyce Shapiro Membership Stephen Richardson, Stephen V. Richardson Consulting

Chamber staff President and CEO Scott Raty, Pleasanton Chamber of Commerce Manager, Communications & Special Events Wendy Gutshall Manager, Business & Projects Kate D’Or Manager, Membership Relations Dawn Wilson

Pleasanton Chamber Foundation Board of directors

Trade Shows, Corporate Events, Team Building Events, Picnics, Fund Raising Events, Festivals Weddings & Family Gatherings

Scott Raty, Pleasanton Chamber of Commerce; Steve Clarkson, Heritage Investment Management; Jim Gulseth, JG, P.C.; Business & Corporate Law; Daisy Ng, Coldwell Banker; Carol Olson; Bob Shapiro, Keller Williams Realty; Joyce Shapiro; Dick Stafford, GR Stafford Consulting; Janet Yarbrough, Janet Yarbrough Accountancy Corp. Business Connection is a bi-monthly publication of the Pleasanton Chamber of Commerce. The positions and views advocated here are solely the responsibility of the Chamber. Layout and Design by Lili Cao, Pleasanton Weekly

Let us help with your next Company Event! www.alamedacountyfair.com

PH#

925.426.7600

Pleasanton Chamber of Commerce 777 Peters Ave., Pleasanton, CA 94566 Phone: (925) 846-5858 Fax: (925) 846-9697 www.Pleasanton.org

2015 Progress rePorT

We are grateful to the Chamber’s task force members who logged the many hours it took to gather the information and conscientiously reduce it to the essentials: Jan Batcheller, Gift Source; Steve Fast, Electro Imaging Systems, Inc.; Brad Hirst, Equity Enterprises; Matt DePretis, Thompson & DePretis, CPA’s; Pamela Hardy, Ponderosa Homes; Martin Inderbitzen, Attorney; Bill James, PUSD Superintendent, Retired; Chris Kinzel, TJKM; Peter MacDonald, Attorney; Deborah McKeehan, City Manager, City of Pleasanton, Retired; Otis Nostrand, Hopyard Alehouse; James Paxson, Hacienda Business Park; Janice Sangster Phalen, Diablo Meridian Commercial Real Estate; Brock Roby, BKF Engineers; David Stark, Bay East Association of Realtors and John Sensiba, Sensiba, San Fillipo. The economic landscape is dramatically different today than it was in early 2008 when the Chamber first asked key community leaders to share how they intended to judge success toward sustaining, or improving Pleasanton’s great quality of life over the next seven years in their respective disciplines. The collapse of the auto industry, housing and financial markets, skyrocketing unemployment, and more would certainly cause folks to think in much more cautious, conservative terms today, especially when talking about capital projects where substantial amounts of money are involved. Despite the fact that our state and nation are experiencing the economic equivalent to the 1950’s sci-fi movie “The Day the Earth Stood Still,” Pleasanton continues to move forward, weathering the economic storm better than many other cities. The Pleasanton 2015 Progress Report reveals that we (community) are making progress on important fronts. At the same time, however, the progress report reveals that we cannot afford to rest on our past laurels. It is vitally important to develop new jobs and grow the tax base in order to sustain our high standards for public health, safety and community amenities. Below are highlights from the Progress Report findings. Arts, Culture & Recreation Most notably, the Firehouse Arts Center Gala on September 17, 2010 will celebrate the opening of the new multi-discipline arts facility on Railroad Avenue, complete with more than 200 new public parking spaces on the former railroad right-of-way. The 7-acre, $4.4 million Alviso Adobe Interpretive Center; a fully implemented Youth Master Plan, Bernal Phase I Sports Fields and a Bicycle/Pedestrian Master Plan complete the list of fully achieved objectives in this area. The ballot-box rejection of the Oak Grove project means no 496- acre park in the southeast hills and the City will have to seek other avenues if it’s to fulfill this community objective. Progress on the Staples Ranch Community Park has been slowed due to lawsuits, Phase II Bernal Sports Fields, and two additional all-weather fields are on the drawing board, but going nowhere right now primarily due to economic considerations. Education Pleasanton’s schools remain among the very strongest in California with outstanding high school graduation

S eptember 2010 rates, and life-long public school learning opportunities. While PUSD set its sights on ranking in the top five unified districts in the state, they are holding strong at #11 this past year. Health & Human Services Axis is to be congratulated for expanding its reach to the uninsured and underinsured with new offices in north Pleasanton; ValleyCare is to be congratulated for Phase I expansion of its ER and work with Las Positas College to develop new career opportunities. A great many health and human service providers are working to meet rising challenges of obesity and depression. Housing After being successfully challenged in court by affordable housing advocates and the Attorney General, Pleasanton no longer has a housing cap of 29,000 units. As a result, the City will be planning for its fair share of workforce housing in the coming years, and have a State Certified Housing Element in the General Plan. Local Economy The recession has taken its toll on every city in California, the Tri-Valley is no exception. As a result, assumptions, expectations and norms for economic growth and development are being re-assessed on an ongoing basis. While the data for the past two years demonstrates that we, like our neighboring cities, have experienced significant reductions in sales and transient occupancy taxes, suffered business closures and job losses, Pleasanton’s assessed valuation and property taxes have remained stable and our local economy has remained stronger than many other cities. Prudent ‘rainy day’ fiscal management practices by city government enabled Pleasanton to sustain public services at the highest levels despite these declines. However, reserves will eventually run out, and in order to continue to sustain public services at the highest levels will require policy makers to work aggressively to capitalize on Pleasanton’s strengths to attract and retain businesses who bring quality jobs and contribute substantially to the tax base and prevent further erosion. Public Safety Many cities throughout the Bay Area have been forced to cut uniformed officers and/or resort to parcel taxes to sustain services at minimum standards. Pleasanton has done neither and continues to maintain extraordinary response times of under four minutes for emergencies and less than eighteen minutes for non-emergencies. ‘Zero tolerance’ policies remain in force for graffiti and gang related activities, and a comprehensive citywide disaster response plan is in place for natural or man-made emergencies. Transportation New HOV/HOT lanes and auxiliary lanes have been opened on I-580; 4/6 lane improvements on Route 84 from Ruby Hill to I-580 interchange will be completed by 2014; SB HOT lanes on I-680 from Sunol to Milpitas are under construction, and a planned route for BART to Livermore are among the highlights. Of concern is the removal of the W. Las Positas Interchange as a option in the General Plan; no plan for improving a four-mile stretch of SR84 between Sunol and Ruby Hill from two lanes to four, and lack of plan for improving the I-580/I-680 interchange. Locally, the addition of parking in downtown, and ongoing commitment to achieving reduced travel times during peak hours is promising. For more detail please visit www. pleasanton.org.

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B u sines s S potlight

securitas provides security solutions to thousands of businesses Securitas offers a range of security solutions for many markets including: Gated Communities, High Tech and Manufacturing facilities, Commercial Business Parks and Healthcare facilities. The major companies that make up Securitas Security Services USA, Inc. have been providing security in the United States since 1850 and worldwide since 1934. Today, Securitas has operations in over 34 countries. What sets them apart from their competitors is a corporate commitment to lead their industry by establishing consistent, professional standards; fostering pride in their work; ensuring opportunities for advancement; providing a

Joshua Tigner, Branch Manager

wide variety of training programs for their security officers; and building self-esteem in the security profession. Securitas USA is a strong advocate of the “Living Wage” program, whereby they strive for employee wages that are adequate to support a reasonable standard of living in the geographic areas where they reside. They also support a strong benefit/incentive and training programs to increase the retention levels of current employees and allow them to work more efficiently. Joshua Tigner is the Branch Manager of the Securitas Walnut Creek office located at 401 Lennon Lane, Suite #150, Walnut Creek, (925)746-0552, visit them online at www.securitas.com.

Pleasanton Chamber hosts Tri-Valley Mayors summit By steve Fast I am excited the Pleasanton Chamber will be hosting the annual Tri-Valley Mayors Summit on Tuesday, October 5, 2010 at Palm Event Center, 1184 Vineyard Avenue, Pleasanton. This is a great event for the business community to attend and hear about the opportunities and areas of growth in the TriValley. Over 200 businesses and community leaders attend this annual event, in which Mayors: Mike Doyle, Danville; Tim Sbranti, Dublin; Marshall Kamena,

Livermore; Jennifer Hosterman, Pleasanton and H. Abram Wilson, San Ramon, will discuss obstacles and opportunities for a stronger regional economy. The luncheon is presented by the Pleasanton, Danville, Dublin, Livermore and San Ramon Chambers of Commerce and main event sponsors include: AT&T, BKF Engineers, Chevron, Fremont Bank, Hoge Fenton, PG&E, Thompson & DePretis, LLP, and University of San Francisco. Networking begins at 11:30 a.m. and the program will begin at 12

noon. Cost to attend is $35 per person for Chamber m e m b e r s ; Steve Fast $45 for non- 2010 Chairman of members. To the Board, Electro make a res- Imaging Systems, Inc. ervation visit www.pleasanton.org or call the Pleasanton Chamber office (925) 846-5858 ext. 201. Please mark this important community event on your calendar. I look forward to seeing you there.

Firehouse arts Center opens this month The historic fire station in downtown Pleasanton was built in 1929 with bricks from a local brick foundry. This treasured building extends its legacy as it transforms into the Firehouse Arts Center. The Firehouse Arts Center will feature a 227-seat flexible studio theater, 2,000 square feet of high quality gallery space, two large art classrooms, and a spacious grand lobby for receptions and events. As a multiple-use facility, the Firehouse Arts Center will provide a broad range of programming opportunities. From musical and theater performances to lectures, films, workshops and demonstrations the facility will serve as a vibrant center for the arts. The City of Pleasanton will host a FREE public Grand Opening and Dedication on Saturday, September 18 from 10:00 a.m. to 3:00 p.m. Everyone is welcome to participate in this free, fun, family event! The dedication ceremony will take place at 11:00 a.m. The festivities will include music, theater performances, art exhibits and demonstrations, self guided tours of the new arts center, children’s activities

and refreshments. For more information, please contact the City’s Parks and Community Services Department at (925) 931-5340. Tickets for the fall season may be purchased online at www.firehousearts.org and beginning September 18, tickets can also be purchased at the box office of the Firehouse Arts Center, located at 4444 Railroad Avenue in downtown Pleasanton. The box office will be open Wednesday through Friday from 12:00 to 6:00 p.m. and on Saturdays from 10:00 a.m. to 4:00 p.m.

As one of the few cities in the nation to open a new community arts center in 2010, Pleasanton anticipates a full range of benefits with the addition of the Firehouse Arts Center in September. This stunning new facility will host an ongoing roster of performances and shows and will play a pivotal role in the local economy. The Firehouse Arts Center is expected to generate many new patrons who will enjoy the many retail and dining options available in the downtown district and throughout the city.

Chamber member, Gary Bosley of Marketing Solutions Group spins the wheel to win a prize at the Cranbrook Group’s booth at the July Tradeshow along with Melissa Cohoon-Neece, Cranbrook Group.

Fall Business Tradeshow & Mixer Last one of the year – Reserve your space today!

Reach hundreds of potential customers in a single evening with your table-top display at the Business Tradeshow on November 10, 2010 — 5:30 to 7:30 p.m. hosted by FAZ at Four Points Sheraton Hotel, 5121 Hopyard Road, Pleasanton. This is the last time this popular, cost-effective marketing and promotion opportunity will happen this year, and booth space will SELL-OUT. “Becoming an exhibitor at the Pleasanton Chamber Business Tradeshow is a great opportunity for every business! As a company, we made great new business connections and walked away with solid leads that are blossoming into new Cranbrook customers. Nothing beats the opportunity of interacting and building relationships face-to-face with potential clients…especially those within your own community. Talk about Return on Investment and measurable marketing!” —Melissa Cohoon-Neece, Director of Marketing, Cranbrook Group Don’t miss this affordable opportunity. Space is limited, act now. Exhibitor space is $225 for members and $425 for non-members (includes a skirted table, chairs, electricity and 2 employee passes to mixer). For registration information visit the Chamber calendar section at www.pleasanton.org Those attending the Tradeshow will enjoy food provided by FAZ restaurant and have the opportunity to win prizes and meet potential clients or find products and services. General admission is $12 and due at entrance. No reservations required. Prepaid reservations are required for display space. For more information contact Wendy Gutshall at the Pleasanton Chamber at (925)846-5858 ext. 201 or wendy@pleasanton.org.

Ch am b e r C a l e n d a r Tuesday, October 5 11:30 a.m. to 1:30 p.m. Palm Event Center, 1184 Vineyard Avenue, Pleasanton

Tri Valley Mayors’ Summit Cost is $35 per person for Chamber members; $45 for non-members

Wednesday, October 13 7:30 a.m. Chamber office, 777 Peters Avenue, Pleasanton

Pleasanton 2015 Forum

Wednesday, October 13 Networking Mixer 5:30 to 7:30 p.m. Free for members; $25 for non-members Hosted by Graham Hitch Mortuary 4167 First Street, Pleasanton Chamber membership briefing will be held at 4:30 p.m. at the Chamber office, 777 Peters Avenue, Pleasanton 1st & 3rd Tuesdays each month 7:30 a.m. Chambers Office, 777 Peters Ave

Pleasanton Networking Forum Benefit of Chamber membership

Every Wednesday 12 noon Chambers Office, 777 Peters Ave

Toastmasters As a member of the Pleasanton Chamber you are invited to join this fantastic group to improve your confidence and public speaking abilities

For more information on any Chamber of Commerce event visit www.pleasanton.org or contact our office at (925)846-5858.

Ple a s a nt o n C h a m b e r o f C o m m e r c e I B u s i n e s s C onnection

S eptember 2010

Pirates of emerson comes to Pleasanton

Alumni Breakfast Leadership Pleasanton Grads Re-connect with your classmates and help welcome the Class of 2011!

September 8, 2010 7:30 - 9:00 a.m. Hilton Pleasanton at The Club 7050 Johnson Drive Pleasanton

approximately 5 acres of fright! This is real adrenaline pumping excitement – definitely not for the faint of heart!

Dare ye landlubbers to join them at Pirates of Emerson! For pricing and scheduling information visit www.piratesofemerson.com.

Ci r c l e o f I n f l u e n c e S p o t l i g h t

amos Productions celebrates 20 years in business

Cost to attend is $20 Payable in advance or at the door.

For reservations, contact Kate D’Or (925) 846-5858 ext. 203 or kate@pleasanton.org Not receiving alumni event information? Contact Kate D’Or at the numbers above.

After 18 years of fear in Fremont, Pirates of Emerson Haunted Adventure has a new location at the Alameda County Fairgrounds, corner of Bernal and Valley Avenue. This attraction is completely unlike the traditional haunted house; they have taken this Halloween Adventure to a much, much higher level. Journey back….travel to the 15th Century when pirates reigned supreme! Their reincarnated remains will terrorize and fascinate all who enter this Haunted Adventure. Pirates of Emerson have made extensive use of special effects, robotics, animation and interaction. Over the years, this family owned attraction has grown to

Sponsored by:

Alumni Luncheon Friday, September 27th Noon to 1:00 p.m.

Red Robin Restaurant 4503 Rosewood Drive Pleasanton Price: $17.00 (includes entrée, soda/iced tea, tax and tip)

Our speaker this month will be Sandra Wing, Sandra J. Wing Healing Therapies Foundation RSVP to Kate (see below) by Sept. 25th. Visit www.pleasanton.org/leadershipalumni.html for menu selections Not receiving alumni event information? Contact Kate D’Or at 925-846-5858 ext. 203 or kate@pleasanton.org

Amos Productions provides a variety of services for Special Events. They have a team of multiaward winning DJ’s, Master of Ceremonies, Videographers and Audio Visual Technicians. They specialize in Weddings, Corporate Events, School Functions and private parties. They have a full time office staff to help with all your planning needs. Their talented staff of DJ’s and Videographers are trained by their nationally recognized educators — whereas most DJ’s and Videographers in the region are self taught. The results of their higher education, stands out among the rest, which is why their team is referred by just about every venue throughout the Tri-Valley area. Jody Amos is owner of Amos Productions and recently celebrated 20 years in business last month. Amos Productions now offers a full line of professional Audio Visual Services and rentals. Sound

Systems, Video Projections, Staging and Visual Aides, they provide it all. They are located at 5715-C1 Southfront Road in Livermore. To book your next event, contact Nicole Duffin, Office Manager at (925)449-3847 and visit Amos Productions online at www.amospro.com The Circle of Influence recognizes companies whose continual sup-

port has been instrumental in the growth of the Pleasanton Chamber of Commerce. Companies who are committed to the Pleasanton Chamber’s goals and objectives are invited to arrange for a visit to discuss the benefits and privileges of membership in the Circle of Influence. For more information contact the Chamber office at (925) 846-5858.

Pleasanton Cultural arts Council keeps the arts going What do a Puppet Drama Camp for high school special needs students, a Multicultural Fair, and a trip to the theater with Village High students have in common? They are all examples of the Arts in the Schools Grant Program sponsored by the Pleasanton Cultural Arts Council (PCAC). Each year, teachers from every Pleasanton school, can apply to the PCAC for grant money to put on an arts education program of their choosing. These programs often benefit a whole school and members of the community, and they always have an impact on the students who participate. One student was the first in her family to see a live theater production and said “the time went by like 5 minutes, and now that I have seen the play, I understand the book better.” A teacher of 30 years wrote “the final production literally brought tears to my eyes seeing the fun that every student was having without

barriers or stereotypes.” The Arts in the Schools Program is just one of the programs sponsored by the PCAC. PCAC was established in 1979 as an all volunteer, non-profit organization with the belief that the arts nurture the spirit of those in our communities. Since its inception, PCAC has helped bring the orchestra program to the elementary and high schools, helped rebuild the

Amador Theater and has played an integral role in the launching of the new Firehouse. Now, with significant cutbacks in arts programs, PCAC hopes to continue to bring the arts to all members of the community. To find out more about becoming a member or to make a donation, you can go to the website www.pleasantonarts. org or contact Jill Vellinger at jvellinger@comcast.net.

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CHaMBer aMBassadors Thank you to the individuals who serve as the “public relations” arm of the Pleasanton Chamber of Commerce. PHOTOS COuRTESy OF PHiLLiP DOyLE PHOTOGRAPHy, WWW.PHiLDOyLEPHOTO.COM

elite Training Center marks second anniversary Elite Training Center is more than just a place to enhance your physical fitness and or develop skills in martial arts. By joining Elite Gym, you instantly become a member of not only the gym but of the family and community that is the foundation of the gym’s friendly, family orientated atmosphere. Their 7000 square feet facility is state of the art and geared towards individuals of all ages and skill levels. Whether your goal is simply to get in shape with some of their fun fitness classes, or become a competitive fighter, ETC has what you are looking for. Each class offers fun and challenging workouts that always change; it is never the same boring program. Changing the workout constantly promotes muscle confusion and prevents muscle plateau. If you are ready to make a life change or take your fitness to the next level, go on in and try their program. They will be having a second anniversary celebration, Saturday, September 18th from 12:00 noon to 4:00pm. You are invited to join them for Food, Fun, Festivities and Professional

Bernie Billen Valley Community Bank

Brett Junell Keller Williams Tri-Valley Realty

Joseph Bradley Re/Max Accord – The Bradley Group

Gail Lefcourt Volunteer

Lillian Cordice Genworth Financial

Jeff Leuchi Proforma J.C.L. Print Associates Michael Levy LPL Financial

Sheila Cunha J. Rockcliff Realtors

Patty Manzi Realty World Action 1 Properties

Kathleen Davis Life Technology Ambassador Chair

Carol Marshall The Write Business

Tom Dote Tom Dote Farmers Insurance

Jamila Qayum Pleasanton Marriott

Steve Fast Electro Imaging Systems, Inc. Paul Gentz Gentz Construction, Inc. Leon Gunderson Select Imaging Mary Hanson Frontier Wealth Strategies

Fighting Demonstrations. Come early for autograph sessions with Professional MMA fighters. RSVP to Paul Rubio at 925967-3265.

Elite Training Center is located at 1279 Quarry Lane in Pleasanton call 925-967-3265 or online at www.elite-tc.com.

Claudia Qutob Comerica Bank Gary Renard ServiceMaster Affinity Janitorial Stephen Richardson Stephen V. Richardson Consulting Amy Sluss Chart Your Own Health

Deanna Hinkins Hairlights Salon

Brenda Sylva-Meuser Chromagraphics

Maron Impagliazzo Edgewood Partners Insurance Center (EPIC) Jennifer Jeung Hilton Pleasanton at the Club Robert Johnson PrideStaff Alice Jones Marketing Solutions Group

Daryl Thomas Cherry Creek Mortgage Tim Totah Keller Williams Tri-Valley Realty Kathi Vermont Randick O’Dea & Tooliatos, LLP Kash Yajnik Yajnik and Mehta Associates

For information on how to become an ambassador call the Chamber office at (925)846-5858 ext. 202.

Bu s i n e ss S p o t l i g h t IT solutions for small and medium businesses Blue Agave staff takes a minute from serving at the joint mixer

Mexican cuisine and margaritas blends at mixer The Pleasanton Chamber of Commerce and Pleasanton Downtown Association recently held its 6th annual joint networking mixer hosted by Blue Agave Club. Over 200 attendees enjoyed margaritas and sampled delicious food. Blue Agave Club is owned by Alejandro and Susan Garcia. Their specialty is blending traditional Mexican flavors with health conscious

California — style of cooking. Blue Agave is open for lunch and dinner every day and have excellent patio dining. They also specialize in premium sipping tequilas and carry over 200 different varieties. Blue Agave Club is located at 625 Main Street in downtown Pleasanton. Visit them online at www.blueagaveclub.com or to make a reservation call (925)417-1224.

TG Information Systems focuses on supporting the information technology needs of small to midsized organizations in the East Bay region to include home office networks. Tanis Information Systems was in business since 2004 before incorporating in late 2008 and becoming TG Information Systems, Inc. Their expertise on a wide variety of systems and software and our dedication to customer service and

customer relationships. They pride themselves at being the best at providing solutions to integrate information systems into the daily operations of our customers. TG Information Systems is located in downtown Pleasanton at 4713 1st Street, Ste 225. Both the Principals of TG Information Systems are Pleasanton residents and very active in our community. Mark Tanis or James Gilbreth can be reached at (925) 4262322 or visit www.tginfosys.com.

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M em bership A nniversaries During the past two months, close to 100 businesses renewed their investment in the Chamber, thereby demonstrating their continued commitment to community excellence while realizing the benefits, services and representation associated with membership in Pleasanton’s leading business organization. We recommend that you look first to Chamber members for your business and consumer needs.

June - July 2010 Forty-nine Years AT&T Twenty-seven to Thirty-one Years BB&T — Tanner Insurance Services Comerfords Service Experts Deborah McKeehan KKIQ MacDonald Law Office Twenty to Twenty-six Years Bruce Jones, CPA Charter Properties Erik’s DeliCafe of Pleasanton Gene’s Fine Foods KeyPoint Credit Union Keystone Adult Learning Center Mercedes Benz of Pleasanton Pleasanton/Tulancingo Sister City Association Fifteen to Nineteen Years Al Kaplan Real Estate Alden Lane Nursery & Garden Center, Inc. California Youth Soccer Assn. Foothill Optometric Group Livermore/Pleasanton Pediatrics Group Patelco Credit Union Peddler Shoppe, The Rotary Club of Pleasanton North Shrine Event Center Sleeter Group, Inc., The So Unique Painting & Decorating Vavrinek, Trine, Day & Co., LLP Ten to Fourteen Years Bay East Association of REALTORS Bridges Golf Club, The Farmers District Sales & Recruiting Office Haggerty, Scott — Alameda County Supervisor, Dist. 1 Manning, Roger — Keller Williams Tri-Valley Realty Oracle Shepherd’s Gate Strother & Associates, CPA Taylor Family Foundation, The Tri-Valley One Stop Career Center Wells Fargo Bank Zone 7 Water Agency Five to Nine Years A Touch of Health Day Spa Blue Agave Club

Centerpoint Properties, Inc Cold Stone Creamery Denali Data Systems, Inc. Dote, Tom — Farmers Insurance Group English Rose, The Entrepreneur’s Source, The Goodguys Rod & Custom Association Heritage Estates IT Pro Source J. Rockcliff REALTORS Manzi, Patty — Realty World Action 1 Properties Quarry Lane School, The Safeway, Inc. Shred-It Stephen V. Richardson Consulting Striking Web Tri-Valley Community Television Corp. One to Four Years Trapeze Networks Melanie James Photography Jamie Hintzke Linsco/Private Ledger Corp. MAX TREADMILL Does It All! Summit Financial Group, LLC Genworth Financial Pans on Fire Cheryl Cook-Kallio McKeehan Associates Palo Alto Medical Foundation Eastern Medical Center Shaklee Corporation Edge Fitness & Sports Performance Gentz Construction, Inc. Matsumura Law Firm Oasis Grille Ricks Performance Dutra Enterprises, Inc. Togo’s Sandwiches CCI Financial & Insurance Services Netrique, Inc. Creatability, LLC PrideStaff Callippe Preserve Golf Course HiBix Corporation Elliston Vineyard Sue Evans Photography The Kensington Apartment Plato’s Closet Tri-Valley Orthopedic Specialists Allstate Insurance-Bob McGlinchy, CLU, CLTC Bay Pay Payroll, Inc. Jeff Bowser Viva Yogurt Cafe

S eptember 2010

Ne w M e m b e r s Business Class: Church

Business Class: Title & Escrow Services

Valley Community Church

Green Escrow Services, Inc.

4455 Del Valle Parkway Pleasanton, CA 94566 Contact: Jay Ashcraft Phone: (925)846-6622 Web Site: cafevcc.com

5776 Stoneridge Mall Road, Suite 376 Pleasanton, CA 94588 Contact: Alicia Candelaria-Finau Phone: (650)773-3633 Email: alicia@greenescrow.biz Web Site: greenescrow.biz

Business Class: Manufacturer

Bivio Networks, Inc. 4457 Willow Road, Suite 200 Pleasanton, CA 94588 Contact: Keith Glover Phone: (925)924-8620 Email: mail@bivio.net Web Site: bivio.net

Business Class: Computer Network Consulting, Sales, Services & Support

Right Cliq

Business Class: Real Estate Industry

5994 W. Las Positas Blvd. Pleasanton, CA 94566 Contact: Tom Kozas Phone: (800)782-2115 Email: helpmeknow@rightcliq.net Web Site: rightcliq.net

Realty World Complete Services

Business Class: Real Estate/Residential

6950 Village Parkway Dublin, CA 94568 Contact: Belinda Buchanan Phone: (510)684-5129 Email: info@belindabuchanan.com Web Site: rwcompleteservices.com

Junell, Brett - Keller Williams Tri-Valley Realty

Business Class: Individual Member

5994 W. Las Positas Blvd., #101 Pleasanton, CA 94588 Contact: Brett Junell Phone: (925)737-1000 Web Site: junellteam.com

De Baca Martens, Karen

Business Class: Beauty Aids & Supplies

Pleasanton, CA 94566 Contact: Karen De Baca Martens Phone: (925)846-7227 Email: pkmartens@comcast.net

Color Me Beautiful, Inc. — Lavette Salone 26316 Regal Avenue Hayward, CA 94544

Contact: Lavette Salone Phone: (510)785-7862 Email: lavettesalone@aol.com Web Site: colormedirect.com/lovie Business Class: Chiropractor

Michael A. Gabrielson, Professional Chiropractic Corporation 5820 Stoneridge Mall Road Pleasanton, CA 94588 Contact: Michael Gabrielson Phone: (925)460-3877 Web Site: foothillchirocenter.com Business Class: IT Consulting & Professional Services

TG Information Systems, Inc. 4713 First Street, Suite 225 Pleasanton, CA 94566 Contact: James Gilbreth Phone: (925)426-2322 Email: sales@tginfosys.com Web Site: tginfosys.com Business Class: Real Estate/Residential

Realty World Action 1 Properties 3958 Valley Avenue, Suite H Pleasanton, CA 94566 Contact: Cameron Riegel Phone: (925)884-3844 Email: cameron@cameronreigel.com Web Site: realtyworldaction1.com

staples ranch approved, but are we there yet?

By scott raty, President and Ceo

At long last it appears a mixeduse development plan for the former Staples Ranch property at I-580 and El Charro Road will move forward with the simultaneous completion of Stoneridge Drive east of Santa Rita Road – a project viewed by the Pleasanton Chamber as vital to the future of the local economy, as well as quality of life in the community. It was a long and very bumpy ride toward the approval, and some remain skeptical that it will ever be built because the project still has its opponents, and so many of the economic assumptions the project was based upon evaporated with the recession. Ultimately it took a council chambers full of upset seniors who were cheated of their opportunity to move into the project’s planned assisted living facilities, and nearly a million dollars of additional ‘environmental mitigation’ funding from Alameda County to overcome years of stalling tactics by project opponents and bring parties together in agreement. By night’s end there was unanimous support for the supplemental environmental document, and an agreement between the cities of Livermore, Dublin and Pleasanton that calls for the opening Stoneridge Drive to El Charro Road only when Livermore extends Jack London Boulevard west to El Charro Road. Livermore’s plans to complete Jack London are on hold until a new developer is found to build its planned retail outlet mall at

the northeast corner of El Charro and the 580 freeway. Plans for the former Staples Ranch 123-acre parcel include a new auto mall, a freeway oriented retail center, a four-rink ice skating facility, and Stoneridge Creek, an 850-unit senior housing/assisted living development by Continuing Life Communities. In the Chamber’s view this project is critical to the local economy. Not only will it create new jobs, but Hendrick Automotive Group and the Mercedes dealership generate substantial public revenues that provide city services at the extraordinarily high levels Pleasanton residents are accustomed to. Deteriorating tax bases in cities throughout the region have resulted in cuts to public health and safety, parks and recreation services, as well as simple pot hole repairs in many municipalities. By contrast, with Staples Ranch, Pleasanton can add to its inventory of community parks and recreation, bolster the local tax base, create new jobs, improve traffic, quality of life for seniors and strengthen the local economy. In short it is one of the most significant new projects in the entire East Bay, and the envy of many communities. That said, we’re still a long way from sticking shovels in the ground, and community-wide support is still critical. Stoneridge Creek’s specific development plans, along with plans for the auto mall will be reviewed by the City Council on September

7. Assuming all goes well on the 7th, Pleasanton will then be ready to formally apply to LAFCO, the Local Agency Formation Commission of Alameda County, to annex the Staples Ranch property into Pleasanton so that development can get under way. The annexation process could take an additional six months. The best-case scenario has CLC readying their first Stoneridge Creek units for occupancy in 2012 or 2013. Timelines for the auto mall, retail center and the ice skating facility are unknown, but not likely to come together any time sooner than CLC’s. The completion of Stoneridge Drive east to El Charro Road will fulfill a long-planned traffic improvement for the north eastern area of the city, providing an important eastwest connector between Livermore and Pleasanton. Linking Stoneridge Drive’s completion to Staples Ranch was the right thing to do for both the project and for the City of Pleasanton. Doing so means that Alameda County will pay for its construction, estimated at $8 million. While the agreement finally reached in August is considered by many to be the last of the major hurdles facing Staples Ranch and Stoneridge Drive, Chamber leaders are not convinced the project is a done deal just yet, and it’s vitally important to show continued support at every public hearing until the shovels are in the ground – so much depends on it.

September 201 0

Ple a s a nt o n C h a m b e r o f C o m m e r c e I B u s i n e s s C onnection

Innovation Tri-Valley sets sites on our Future

Bu s i n e ss S p o t l i g h t

By Pamela ott, economic development director Innovate or die. Sounds harsh, a term coined by Inc. Magazine to doesn’t it? But look at your cell describe the fastest growing comphone and what it can do today panies in the United States. The that it couldn’t two years ago. Tri-Valley has an astounding 21.5 Innovation as a business strat- gazelles per million people comegy has been around a long time. pared to the national average of But more recently, inno1.7 gazelles per million. vation has become a There are already almost growth strategy for cit800 technology comies and regions as well. panies in the Tri-Valley, Think Silicon Valley. with two industry clusters Still, while a geodominating our technolgraphic region can ogy sector: software and decide to call itself a clean tech. Biotech and place of innovation, it communications also won’t succeed unless have a significant prescertain elements exist. ence in our region. Noted economist Dr. Pamela Ott So a group of forwardTapan Munroe says there Economic thinking business leaders are seven key elements of Development Director asked what could happen what he calls an innova- City of Pleasanton if we put forth a concerttion ecosystem: research ed effort to build further ideas, innovations and technology on these elements. The answer is transfer; entrepreneurs; investment an exciting new enterprise called capital; workforce; social and pro- Innovation Tri-Valley, which is a fessional networks; business envi- growing partnership of public and ronment; and quality of life. As you private entities that are commitread that list, you may notice we’ve ting leadership, time and dollars got all these elements to build a to create an interconnected hub of successful innovation culture right innovation to spur job growth and here in our region. sustain a healthy regional econoIn fact, the Tri-Valley already my and vibrant communities. contains a disproportionately high The Innovation Tri-Valley team share of what are called “gazelles,” has put together a roadmap out-

lining three key initiatives that will be the drivers in making the Tri-Valley a nationally recognized center of innovation. These initiatives focus on Business Innovation, Public-Private Innovation, and Cultural Innovation. Business Innovation will build on the Tri-Valley’s already fertile business environment by attracting other businesses to join us in generating jobs, retaining our top talent and expanding the number of major corporations based here. Public-Private Innovation will support strategies to secure new funding for economic growth programs through inventive partnerships that stimulate research & development, leverage intellectual property to bring it to the commercial market, and engage in regional advocacy. Cultural Innovation will continue to enrich our quality of life to attract top talent from around the world, while making the TriValley globally connected but still locally unique. To become involved in supporting this worthwhile effort or to learn more about Innovation Tri-Valley, visit www.innovationtrivalley.org.

ATTN: Caterers, Restaurants & Banquet Services The Holiday Season can be a stressful time and is only a few short months away. The Chamber wants to help you book as much holiday business as possible this year with our HOLIDAY QUADRUPLE-PLAY PROMOTION. Here’s how it works:

REACH THOUSANDS

of potential customers

1) Provide us with your business card for the November issue of Business Connection newsletter 2) Bring us 1,200 holiday party planning promotional fliers (8.5"x11") for the November newsletter sent to all Chamber members and civic leaders PLUS 3) Your business name and contact information will be highlighted in a prominent article in November’s newsletter to further encourage the thousands of readers to book their holiday parties with you. 4) We'll follow-up the November promotions above with an e-blast to chamber members in December - further promoting your holiday party planning information, reminding them it's time to make their holiday party reservations. ALL FOR ONLY $250 ($400 value).

Space is limited. Reserve your spot today! Contact Wendy Gutshall at 925-846-5858 ext. 201, or wendy@pleasanton.org

Gary Bosley, MSG president, and Alice Jones, Marketing Director, at the MSG office at 777 Peters Ave. in Pleasanton.

Lights, camera, action! Marketing Solutions Group (MSG) has been providing low cost, high exposure TV commercials to the Pleasanton (Tri-Valley) area since 2004. Alice Jones, Marketing Director for MSG, says that businesses often don’t believe her when she tells them that they can get 72 spots every week, over a six month period of time, for under $1,500.00 monthly with a :30 second commercial. Further, according to Comcast’s audience rating computers, the commercials will be seen by 96% of the approximately 70,000 homes in the TriValley area. The statistics refer to MSG’s basic package as broadcast to 23 general audience networks on

Comcast, daytime and primetime. Even production of the :30 second commercial is included in the payments. Intriguingly, it is possible to get the same exposure for almost half the price, above, by doing a :15 second commercial. Gary Bosley, MSG president, points out that cutting edge marketing and advertising is including social media with old media, as in actually promoting a company’s blog, etc., via TV commercials. In addition, MSG puts its advertisers on the TriValleyServices.com website along with posting them on YouTube. For example, look at “Yanagi Sushi Bar” for one of the latest commercials MSG has done. Alice can be reached at 925-519-6034.

Who will be elected in Pleasanton? Mayor Jennifer Hosterman, challenger Cindy McGovern, Vice Mayor Jerry Thorne and Council member Cheryl Cook-Kallio, along with challengers Karla Brown and Fred Watson have been invited to participate in a Candidates Breakfast Forum sponsored by Pleasanton Chamber of Commerce from 7:30am to 9am on Tuesday, September 14, 2010 at Faz at the Four Points Sheraton Hotel. According to Chamber Board Chairman Steve Fast, the mayor and council candidates have been asked to come prepared to speak

to elements of the Chamber’s community vision, Pleasanton 2015. “We have asked candidates to speak to the issues in Pleasanton, their qualifications, and elements of Pleasanton 2015: A Community Vision,” says Fast. Longtime Pleasanton resident, business owner and past Chamber Board Chairman Brad Hirst will moderate the program. To make a reservation download the registration form at www.pleasanton.org or call 925-846-5858. The cost is $22 per person and reservations are required. Public is invited to attend.

Ribbon Cuttings

Ple a s a nt o n C h a m b e r o f C o m m e r c e I B u s i n e s s C onnection

S eptember 2010

C re a t i n g n e w j o b s, st ro n g e r e co n o m y

Frontier Wealth Strategies is an independent financial planning firm, where Certified Financial Planners TM provide objective advice, with the highest fiduciary standards that put the client’s needs first. This is accomplished through customized solutions that provide the direction and confidence needed to take charge of financial assets and to live with the security of having a solid money “blueprint” in hand. Helping individuals, families, and small business owners achieve their financial goals is the passion of the founding partners – Michael Hansen and Mary Hanson. If you would like to learn more, give them a call at (925) 930-3973.

Green Escrow Services, Inc. is a new independent escrow company specializing in real estate sales & refinances, business escrows, mobile and manufactured homes, floating homes, and holding escrows. They also draw documents such as deeds, noted & deeds of trust, powers of attorney etc. They utilize a transaction management platform called SureClose, which allows them to digitize all of their documents so that their customers can review them on a secure Web-Site prior to signing. Additionally, they minimize their paper usage and produce a disc to customers for their final closing documents. Visit their web-site at www.greenescrow.biz.

St. Clare’s Episcopal Church and Christian Preschool recently broke ground on a community garden, which will serve as an education tool for the preschool children and church congregation, with the bulk of the harvest intended for donation to Open Heart Kitchen. Many thanks to all those who donated their time, gardening skills, and materials to begin our garden ministry, including: Terra Bella Family Farm; Veranda Landscaping; members of the church vestry and congregation; and the preschool staff and students. St. Clare’s is located at 3350 Hopyard Road, Pleasanton, (925) 462-4802, www.stclarespleasanton.org.

Realty World Action 1 Properties is Pleasanton’s premier real estate company providing real estate sales and property management services in the East Bay Tri-Valley area. Their tastefully appointed office is centrally located at 3958 Valley Avenue, Suite H just east of Santa Rita Road. Visit them on the web at www.RealtyWorldAction1.com or stop by for a visit and a cup of gourmet coffee.

The creators of the award winning Pakistani Restaurant Shalimar Sunnyvale have come together to bring you another best in class Pakistani/Indian Restaurant. Anarkalee Restaurant recently opened in the Wal-mart shopping center near Payless Shoes, 4515 Rosewood Dr, #700, Pleasanton. They have chosen the most flavorsome and tasty dishes from all parts of the Indian Subcontinent and they sincerely believe that they will please the exacting standards of their patrons. They use corn fed organic chicken and all their meats is fresh, never frozen and they source the freshest ingredients and spices to ensure that home cooked taste!

Northwestern Mutual is a premier, nationally acclaimed financial services firm, specializing in life, disability, long term care insurance, as well as retirement, estate, and business planning. They are pleased to introduce the expanded Pleasanton office, dedicated to serving the Tri-Valley area, located at 6150 Stoneridge Mall Road, Ste 340. Under the leadership of Field Director Charlene McKenney, they look forward to being a major contributor to the financial security for families and businesses of this community. Contact them at 925-225-9500 or visit www.northwesternmutual.com.

Main Street Meat and Fish Market recently opened in downtown Pleasanton and offers a wide range of fish and meats including: Wild Line Caught Fish Filleted at Market Daily, Scallops, Prawns, Oysters, Crab & More. They also offer All Natural Locally Grown Beef, Pork & Lamb, Top Tiered Dry Aged Certified Angus Beef, American Kobe Beef, Specialty Sausages Including Their Own All Natural Varieties, American Bison, Natural & Organic Free Range Chicken, a Variety of cuts are available & special orders are welcomed. Holiday Turkeys & Roasts are Available Upon Request. Main Street Meat and Fish Market is located at 700 Main St. Pleasanton. Telephone: (925)523-3160 Email: meatandfishmarket@yahoo.com Hours 10am - 7pm Sunday thru Friday - Saturday 9am - 7pm.

ServiceMaster Affinity Janitorial is proud to be a part of the Tri-Valley Community and the Pleasanton Chamber of Commerce. They provide full service janitorial, carpet and resilient floor cleaning, plus many other services to commercial clients throughout the Tri-Valley. Visit them online at www.smajanitorial.com to learn more or contact them directly at 925-605-4436.

CirCle of influenCe MeMbers

Pleasanton Garbage service