b r a n d i n g
g u i d e l i n e
Print and Binding Li Li www.beyondedges.com First Published 2015 Š 2015 Li Li Adigital version of this guide book is available online at http://issuu.com/lilido/docs/nasa_brand_guideline All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any mean, electronic, mechanical, recording or otherwise, without the written permission of NASA.
R E V E A L
T H E
U N K N O W N
PA S T AC H I E V E M E N T S 01 Our History
010
02 Our Journey
024
NEW VISION 01 What We Do
030
02 We Want You
032
03 Our Shifting
038
04 Our Position
042
NEW IMAGE 01 New Signature
048
02 Signature Usage
050
03 Color System
060
04 Typography
062
05 Business System
064
FUTURE PROSPECT 01 Our New Position
072
02 New Business Showcase
076
Bio-Life
078
X Kit
084
X Wear
088
X Travel
092
Human Hibernation
096
Viral Forecasting
102
Space Debris Removal
106
X Shelter
110
Nasa X Oculus
114
Nasa X Monsanto
118
009 PA ST ACHIE VEMENT
01
OUR
HIS TORY
AN ACT TO PROVIDE FOR RESEARCH INTO THE PROBLEMS OF FLIGHT WITHIN AND OUTSIDE THE EARTH’S AT M O S P H E R E , A N D F O R O T H E R PURPOSES. With this simple preamble, the Congress and the President of the United States created the National Aeronautics and Space Administration (nasa) on October 1, 1958. nasa’s birth was directly related to the pressures of national defense. After World War II, the United States and the Soviet Union were engaged in the Cold War, a broad contest over the ideologies and allegiances of the nonaligned nations. During this period, space exploration emerged as a major area of contest and became known as the space race.
President Dwight D. Eisenhower, center, meets with NASA’s first administrator and deputy administrator, Thomas Keith Glennan, right, and Hugh Dryden, left, 1958. National Aeronautics and Space Administration.
011 PA ST ACHIE VEMENT
The National Advisory Committee for Aeronautics (naca) was a U.S. federal agency founded on March 3, 1915, to undertake, promote, and institutionalize aeronautical research. On October 1, 1958, the agency was dissolved, and its assets and personnel transferred to the newly created National Aeronautics and Space Administration (nasa).
X-1 5 R O C K E T P L A N E
Dryden pilot Neil Armstrong is seen here next to the X-15 ship #1 (56-6670) after a research flight. Armstrong made his first X-15 flight on November 30, 1960, in the #1 X-15. He made his second flight on December 9, 1960, in the same aircraft. This was the first X-15 flight to use the ball nose, which provided an accurate measurement of air speed and flow angle at supersonic and hypersonic speeds. The servo-actuated ball nose can be seen in this photo in front of Armstrong’s right hand.
013 PA ST ACHIE VEMENT
PROJECT MERCURY
A camera aboard the “Friendship 7” Mercury spacecraft photographs Astronaut John H. Glenn Jr. during the Mercury-Atlas 6 spaceflight.
Astronaut Edward H. White II, pilot for the Gemini-Titan 4 space flight, floats in space during America’s first spacewalk. The extravehicular activity (eva) was performed during the Gemini 4 mission on June 3, 1965.
015 PA ST ACHIE VEMENT
PROJECT GEMINI
PROJECT APOLLO
Buzz Aldrin salutes the U.S flag on the Moon. His fingertips are visible on the far side of his faceplate.
0 17
PROJECT APOLLO
PA ST ACHIE VEMENT
Astronaut Eugene A. Cernan, commander, makes a short checkout of the Lunar Roving Vehicle (lrv) during the early part of the first Apollo 17 Extravehicular Activity (eva -1) at the Taurus-Littrow landing site.
SKYLAB
An overhead view of the Skylab Orbital Workshop in Earth orbit as photographed from the Skylab 4 Command and Service Modules (csm) during the final fly-around by the csm before returning home. The space station is contrasted against the pale blue Earth. These five men compose the two prime crews of the first-ever two-nation cooperative space mission, known in the US as the Apollo-Soyuz Test Project (astp) and in the Soviet Union as the SoyuzApollo Experimental Flight.
019 PA ST ACHIE VEMENT
APOLLO-SOYUZ TEST PROJECT
I N T E R N AT I O N A L S P A C E S TAT I O N
The International Space Station is featured in this image photographed by an sts -132 crew member on board the Space Shuttle Atlantis after the station and shuttle began their post-undocking relative separation.
021 PA ST ACHIE VEMENT
Curiosity’s wheel on Mars. This image was taken by Mastcam onboard nasa’s Mars rover Curiosity on Sol 3.
023 PA ST ACHIE VEMENT
nasa’s ongoing investigations include in-depth surveys of Mars and Saturn and studies of the Earth and the Sun. Other active spacecraft missions are messenger for Mercury, New Horizons (for Jupiter, Pluto, and beyond), and Dawn for the asteroid belt. nasa continued to support in situ exploration beyond the asteroid belt, including Pioneer and Voyager traverses into the unexplored trans-Pluto region, and Gas Giant orbiters Galileo (1989–2003), Cassini (1997–), and Juno (2011–).
02
OUR
JOUR NE Y
began operations on October 1, 1958, absorbing into itself the earlier National Advisory Committee for Aeronautics intact: its 8,000 employees, an annual budget of $100 million, three major research laboratories-Langley Aeronautical Laboratory, Ames Aeronautical Laboratory, and Lewis Flight Propulsion Laboratory-and two smaller test facilities. nasa
As a federal agency, the National Aeronautics and Space Administration (na sa) receives its funding from the annual federal budget passed by the United States Congress. The total amounts that nasa has been budgeted from 1958 to 2011 amounts to $526.178 billion—an average of $9.928 billion per year. But with the developing of the economy, nasa’s budget percentage of federal budget is continuously declining.
025 PA ST ACHIE VEMENT
N A S A’ S P I E C E O F T H E B U D G E T HAS DECLINED BY HALF SINCE THE PLU TO MIS SION WA S BROACHED.
2.5 2.0 1.5
1.0
0.5 0.0
3.0
1973
1970
1967
1964
Viking 1 [landed on Mars]
Apollo 17 [the last Apollo mission to the Moon]
Skylab [first us space station]
Apollo 13 [destroyed. All crew members returned saftly to
Earth.]11 [the first lunar landing mission and moon walk] Apollo
Apollo 8 [first humans to escape from the gravitational field of planet Earth, by traveling to the far side of the moon and back]
[first meterorological satellite]
Mariner 4 [first succeddful fly-by of Mars]
Gemini iv [in space for four days with Edward H. White ii Performing the first spacewalk by an American.]
John Glenn [first American to orbit the Earth]
tiros 1
Alan Shepard [first American to fly in space]
The Obama Administration favors “stepping stone” plans leading to an asteroid visit in the next decade; congressional representatives call for a return to the moon. nasa .
400
Pioneer 4 [makes lunar flyby of the Moon]
48.0
Explorer 1 [first satellite launched by us]
0.24
1961
1958
In addition, a fundamental debate is under way over the future exploration aims of
0.0
Since the end of the Apollo missions in 1973, the space agency’s budget has steadily declined from 1.35 percent of federal spending to less than 0.6 percent. A long-running annual drop in inflationadjusted funds took a sharp downward turn in the past two years, as budget cuts, including mandatory ones ordered by Congress, trimmed almost a billion dollars from 2012 to 2013. The 2014 budget recovered some, but not all, of that cut.
D I S T A N C E T R A V E L E D I N M I L E S T O N E S M I L L I O N S O F M I L E S N O N P R O P O R T I O N A L S C A L E
3.5
N A S A ’ S B U D G E T P E R C E N T A G E O F F E D R A L B U D G E T
4.0
TIMELINE
4.5
027 PA ST ACHIE VEMENT
2015
2012
2009
2006
New Horizons [a robotic spacecraft mission currently in route to thr dwarf planet Pluto]
Space Shuttle Columbia [broke up in the atmosphere and all the crew members were lost]
Spirit and Opportunity [landed on Mars]
2003
International Space Station [Expedition one launched from Kazakhstan]
Mars Pathfinder Rover [landed on Mars]
Voyager 2 [unmanned interplanetary space probe, flying by of Jupiter, Saturn, Uranus, and Neptune]
Space Shuttle Columbia [first flight]
Space Shuttle Challenger [destroyed and its seven crew members lost]
Magellan Mission [mapping 99 percent of the surface of Venus]
Hubble Space Telescope [launched]
2000
1997
1994
1991
1988
1985
1982
1979
1976
01
WH AT
WE
DO
OUR MISSION IS TO PUSH THE BOUNDARIES O F H U M A N I M A G I N AT I O N I N O R D E R T O F O S T E R E X P L O R E R S A N D U LT I M AT E LY I M P R O V E T H E QUALIT Y OF LIFE FOR HUMANKIND.
031 NEW VISION
BRAND OVERVIEW To drive national ambitions, scientif ic and technological achievement, and human interest, na sa conducts its work in Aeronautics, Human Exploration and Operation, Science, and Space Technology for the benef it of humankind.
REBRANDING OBJECTIVE will keep its leadership on exploration of many areas related to humankind, such as the space program, marine ecosystem, and microscopic world. In order to be the most innovative establishment in the world, nasa will develop educational programs, support new scientific research programs, and stay on the cutting edge of various fields. The new visual system will be edgier, more dynamic and having deepth. nasa
02
WE
WA N T
YOU
AUDIENCES is dedicated to edgy scientific and technological field and adapt research achievements to improve human lives. We communicate with professionals from all fields, share latest news to the public, and more importantly, we focus on educating people with all background and fostering our new generation with a broader vision. The following are archetypes that we mainly lean to. nasa
He is a natural born adventurer that is always curious about nature and mysteries. As a third-grade student, his favorite course is science. He goes to the Academy of Science or Exploratorium once a month with his family. He has a series of mystery books, which are wrinkled and becoming thicker. Just like many kids, he wants to be an astronaut when he grows up. He was more excited than anyone he knows when water was found on Mars.
nasa
announced that flowing liquid
He knows he is lucky to have a mom that is always surprising him by drawing different spaceships or planets on his breakfast toast by chocolate syrup.
AUDIENCE 01
THE LITTLE EXPLORER
The Sci-fi Geek goes to almost all the major science fiction conventions. He is not only familiar with popular Sci-fi culture, but also tries his best to get the newest Sci-fi pieces no matter if it’s a masterpiece novel just translated from foreign language or a documentary published by an unknown director. He considers himself a realist rather than a dreamer because in his opinion, science is forever growing and changing in way unpredictable and predictable, and also many things that were considered sci-fi in the past, are now science fact. He believes that as opposed to most fantasy that requires a large suspension of belief, sci-fi is great because it shows actual possibilities.
He is proud that his favorite genre incorporates his greatest dream. He runs a YouTube channel on which he shares astronaut food test videos weekly.
AUDIENCE 02
THE SCI-FI GEEK
033 NEW VISION
He is applying for Cosmology program at Princeton University so he can be trained to become a scientist.
AUDIENCE 03
T H E S U P E R N AT U R A L FA N AT I C
As an Astrophile, she can quickly tell you what time it is in the major cities around the world. She retweets the stunning sky photography and uses them as desktop images, and mobile backgrounds. She received her very first astronomical telescope as a birthday gift from her dad when she was twelve, and saved most of her allowance to buy other astronomical equipment in her childhood. As she grew up, she joined the Astronomy Club in her college, and then became one of the hosts of it. She is never fulfilled with getting a better vision. In her deep mind, she believes humans are not alone in the universe. Her favorite song is Across the Universe from the Beatles.
The Supernatural Fanatic is always trying to make connections between everything he can think of. He sometimes finds himself watching mystery channels on YouTube for hours. He is skeptical about governmental departments, but reads through their announcements and news to find out things that make sense to him. He has a broad appetite about information, and he would buy an old issue on EBay to find out the source of someone’s citation online. He would like to try anything to approve the existence of things that cannot explained by science even thought he never succeed. He sniffs at people who always try to explain supernatural experiences by textbook knowledge. He applied to the one-way ticket to Mars program that was hold by a Dutch company called Mars One, and started daily workouts for it.
035 NEW VISION
AUDIENCE 04
THE ASTROPHILE
The Cross-curricular Learner is always energetic about all kinds of explorations and nature observation activities. She has a phd in biology, but she always has curiosity in many other subjects, so she cooperates with professionals from different fields to stay on the cutting edge of researches. She went to Alaska last year to collect soil samples for her study on microbes because she likes to accomplish tasks in person. To ensure her passion for science does not wear off, she attends science competition every other year, and always looks for opportunities that she can use as a topic in next science competition. Three times a week, she works as a volunteer in the Academy of Science and loves to explain the wonders of the nature to everybody who shows interests. She keeps her schedule so full to efficiently obtain knowledge that she hardly has anytime to spend at home other than sleeping. She worships Neil deGrasse Tyson as a science communicator. In addition to publishing articles in scientific journals, she is exploring ways to teach the general public about science.
AUDIENCE 05
THE EDGY THEORETICAL PHYSICIST
037
THE CROSS-CURRICULAR LEARNER
The Theoretical Physicist is not the only scientist that believes humans are on the brink of discovering extraterrestrial life; besides, he thinks it has become an urgent need that the world needs to be prepared for extraterrestrial contact. Before he retired, he had a bright career as a tenured professor at the California Institute of Technology. He now concentrates more on his avocational study about extraterrestrial life, and occasionally publishes his opinions online in plain English even though he knows more than half of the comments will be negative. He is planning to build a forums on the Internet so people have interests on space could communicate freely. He also contacts his Theologian friend personally to discuss his newest thoughts. He holds small reading parties for a couple of his former mentees from the California Institute of Technology. He is a corporate counsel and advisor for the Explorium because he would like to devote himself to promoting popular science for rest of his life.
NEW VISION
AUDIENCE 06
03
OUR
SHIF T ING
NA
W H AT W E L O O K E D L I K E I N T H E PA S T
039 NEW VISION
SA
N A
W H AT W E W I L L L O O K LIKE IN THE FUTURE
041 NEW VISION
S A
04
OUR
P O SI T ION
macroscopic
NASA after
ufo
Skeptic seti
nicap
Institute
cufos
Space X
NASA
M
S
U
Y
N
Eurekalert!
U T
before
G
D
A
Boeing
N E
Virgin Galactic National Geographic
theoretical
Discovery
practical
noaa
NASA after
NOTE Center for
ufo
Studies
nicap :
National Investigations Committee On Aerial Phenomena noaa :
National Oceanic and Atmospheric Administration seti institute : seti
stands for the “search for extraterrestrial intelligence�.
microcosmic
cufos :
innovative
NASA after
Space X seti
Institute
043
Virgin Galactic Eurekalert!
NEW VISION
Discovery National Geographic
NASA before
n o n - c o m m e r c i a l
commercial nicap
ufo
Skeptic
Boeing
noaa
cufos
regressive
0 47
NEW IMAGE
01
NE W
SIGN AT UR E
logotype
signature
NASA IS DEDICATED TO EXPLORE THE INFINITY SCIENTIFIC FIELDS AND BENEFIT ALL HUMAN KIND. ITS LOGOTYPE IS COMPOSED WITH LETTERFORMS WITH SLASH AS STROKE AND AN APOSTROPHE.
049
NEW IMAGE
02
SIGN AT UR E
US AGE
LOGOTYPE A N AT O M Y The letters dividing by slashes represents reveling the unknown. The apostrophe represents the hope and the possibilities. In the logotype, all slashes are in 45° degrees, strokes are in the same width. Three dots’ diameters are equal with stroke width. The dots complete the letterforms of letter “A”, “S” and “A”. Also the slash of the last “A” shows the revealing of letter “S”. The radius of the corner on the top of “N”, “A”, and “A” are the same with the dots.
signature
051
C L E A R S PAC E There must be sufficient space surrounding the logo to avoid the competition from other visual elements and maintain its visual impact and independency. The area of isolation represents the minimum clear space that must be provided at all times. This area is determined by the height of the dots in the nasa logo and is proportional regardless of logo size.
NEW IMAGE
logotype
AMOUNT OF ROWS = 1
C O M B I N AT I O N S departments, nasa authorized projects and programs can add their full title to nasa logotype to elevate the relationships between nasa and its components. The logo can be used on building signage, vehicles and collateral materials. The examples are shown below. nasa
point size leading X
AMOUNT OF ROWS = 2 USAGE Always use the logotype in accordance with all nasa signature standard.
point size leading
The signature must always appear as one color solution.
X
The full title must use Prometo Regular font in title case. Make the amount of rows between one to four. Fulfill the equation below:
{
AMOUNT OF ROWS = 3
X = (amount of rows - 1) x leading+typesize 1.2 x typesize < leading < 1.5 x typesize point size
amount of rows = 2, 3, 4
leading X
AMOUNT OF ROWS = 4
point size leading X
COLOR The nasa signature appears mostly in full color version, but it also allows to be in one color. In specific occasion, nasa allows different treatments that do not violate the principles that described in â&#x20AC;&#x153;incorrect useâ&#x20AC;? section. Different treatment must be approved by nasa .
For color specifications, see color system (page 018).
FULL COLOR The full color version of the nasa logo is the primary logo of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. Colors that used in full color version are Space Blue and Beam Red.
Space Blue
Beam Red
Space Blue
ONE COLOR When reproduction constraints prevent the use of the primary full-color nasa
The one-color version should only be in Black Hole.
Black Hole
Black Hole
Black Hole
SPECIAL USE The different treatment for nasa logo is to fulfill other unplanned circumstance and other program like educational program for children.
053 NEW IMAGE
logo, use one of the alternative one-color version.
LOGOTYPE VA R I AT I O N The nasa signature should only be used on a white background or secondary color in nasaâ&#x20AC;&#x2122;s color system. When using the logotype on photographs and other solid color background, use one color logo, or white color logo. For other circumstance, please refer to special use.
Logotype in Black Hole should be used on a lighter bckground (same value as 30% black or less) or lighter photograph.
Full color signature should only be used on white, Milky Way, and Silver Moon.
Logotype in Milky Way should be used on a darker bckground (same value as 31% black or more) or darker photograph.
055 NEW IMAGE
minimun
2 in
SIGNATURE
LOGOTYPE
0.75 in 0.75 in 1.5 in 2 in
minimun
SIZING The standard and minimum signature sizes described below help to ensure that nasa logo reproduces with optimal legibility. The standard logotype size has a width of 2 inches. To ensure that the logo is sharp and recognizable, it must be reproduced with a minimum width of 0.75 inches. When using signature, the entire width should be not smaller than 2 inches.
standard
4 in 3 in
3 in 4 in
057 NEW IMAGE
INCORRECT USE Inconsistent use of our logo detracts from nasa equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples below illustrate some incorrect uses of the nasa logo.
INCORRECT PLACEMENT Do not skew or rotate the logo. The logo may only be positioned on a 0째 horizontal axis.
INCORRECT CONTRAST Do not apply the logo to a color or background that lack of contrast diminishes legibility.
INCORRECT COLOR Do not reproduce the logo in an unapproved color.
Do not reproduce the logo as screen or tint of nasa color.
INCORRECT FONT Do not redrew or use another font to create the nasa logo.
INCORRECT FORM Do not alter the shape of the logotype in any way.
059
Do not rearrange the elements of the logo.
NEW IMAGE
Do not add or alter elements inside the logotype.
03
COLOR
S YS T EM
PRIMARY COLOR
BLACK HOLE
HEX#: 202228 C: 75 M: 70 Y: 60 K: 70 R: 32 G: 34 B: 40 Pantone: 5395C | 426M | Black 6U
SPACE BLUE
HEX#: 004B64 C: 100 M: 70 Y: 35 K: 20 R: 0 G: 75 B: 110 Pantone: 548C | 548M | 540U
BEAM RED
CELESTIAL BLUE
HEX#: FF4553 C: 0 M: 65 Y: 100 K: 0 R: 255 G: 94 B: 87 Pantone: 1787C | 1878M | 1787U
HEX#: 00FFFF C: 50 M: 0 Y: 15 K: 0 R: 0 G: 255 B: 255 Pantone: 319C | 319M | 319U
SECONDARY COLOR
SILVER MOON
MILKY WAY
HEX#: BAC6CC C: 27 M: 15 Y: 15 K: 0 R: 186 G: 198 B: 204 Pantone: 209C | 7542M | 7542U
HEX#: F2F2ED C: 5 M: 0 Y: 5 K: 0 R: 255 G: 94 B: 87 Pantone: Cool Gray 1C | Cool Gray 1M | Cool Gray 1U
061 NEW IMAGE
COLOR USAGE The nasa brand color include Black Hole, Silver Moon, Milky Way, Space Blue, Beam Red and Celestial Blue. All together, they create an atmosphere of edgy scientific fields and ambition of humankind exploring the infinity space. The Black Hole Silver Moon and Milky Way are mostly used for background. Space blue and Beam Red are the primary color and the most common color for nasa logo. They also can be used create contrast or emphasize. Celestial Blue is mostly used on graphic elements.
04
T Y P OGR A PH Y
PRO thin
light
regular
thin italic
light italic
italic
PROMETO
Body text is mostly using Prometo Light and Prometo light italic. They create a light and sophisticated looking for big area of type.
is one of the most edgy brand, so is the font prometo.
LIGHT
nasa
Prometo is a sans serif typeface based on a grid, with a square design that is instantly recognizable. Prometo has an industrial feel and techy appearance, which works perfect with the image of nasa . The slope on the terminals of its strokes gives away the spirit of adventurous, which also matches the slashes in the nasa logo.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ % ^ & *
LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ %^& *
OMETO medium
bold
xbold
Black
medium italic
bold italic
xbold italic
Black Italic
Regular is used to highlight importance information and differentiate information.
XBold is mostly used on numbers in large size to create contrast and focal point. 063
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ % ^ & *
REGULAR ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , . ? ! ( ) : ; “ ”/ \ | @ # $ %^ & *
XBOLD
01234 56789 01234 56789
NEW IMAGE
REGULAR
05 NAME CARD
LETTERHEAD
BUSINE SS
S YS T EM
ENVELOPE
065 NEW IMAGE
S TAT I O N E R Y The design of stationery items listed on the spread has been standardized. There should be no variation from these designs and specifications without prior consultation with na sa .
LETTERHEAD STANDARD
receiver Prometo Medium 8pt address
Prometo Light 8pt Leading 12 pt Prometo Light 8pt
date
salutation Prometo Light 8pt
body
Prometo Light 8pt Leading 12 pt After Space 6pt
fold line
fold line
signature
typed name Prometo Medium 8pt title Prometo Light 8pt
LETTERHEAD EXAMPLE
067 NEW IMAGE
069
NEW IMAGE
071
FUTURE PROSPECT
01
OUR
NE W
Parallel Universe
1027
P O SI T ION
red features will show the details in showcase section
Visible Universe
1024
1021
Milky Way
1018
1015 X Travel
Solar System
1012
X Floating EARTH SCIENCE
109
X Biosphere
Earth
106 Space Camp 1000
1
X Kit Human
10-6
Nasa X Oculus X Scouting Bio-Life New Space Food NASA X Universal Studio TV Shows Series
X Treatment
LIFE SCIENCE
Atom
PHYSICAL SCIENCE 10-9
10-12
10-15
X Talk
Career Camp
SOCIAL SCIENCE
0.001 Cell
Space Simulation
Particles
String Theory
Short-term Results
X Convention
X Link X Energy Nasa X Monsanto
Space Debris Removal
X Eco
Viral Forecasting
X Shelter
X Competition X Link X AI
Human Hibernation X Wear
Viral Forecasting
DNA Bank
073
X Convention
Long-term Results
Uncertain
FUTURE PROSPECT
X Energy
P
Products
EV
Event
EN
Environments
EO
Educational Opportunities
S
Ser vice
EX
Experiences
ST
Study
CO
Co-branding Opportunities
P
S
ST
BIO-LIFE
Bio-life is a program that uses Biomimetic study to benef it human lives. Bio-life focus on bionics and use technology to copy function from nature, or characteristics of natural systems.
P
X KIT
X kit is a survival kit that assists people to protect themselves from cosmetic catastrophe.
P
X WEAR
Mining on other planets and making a small portion of those safe samples into jewels or souvenirs to raise funds.
P
NEW SPACE FOOD
Explore and expand the currently limited menu for space travelers.
EX
EO
EO
TV SHOWS SERIES
Make T V shows about space exploration careers to f ill in the blanks. It conveys an idea that having a career in space exploration is not unreachable, so our young people will grow up with conf idence about space exploration.
S
EX
EN
X TRAVEL
NASA commercial space travel program that fulf ills peopleâ&#x20AC;&#x2122;s space dream on every levels.
S
EX
EN
SPACE SIMULATION
Space simulation is an affordable space experience service on earth.
S
EX
P
X AI
X AI is services that utilize the most sophisticated artif icial intelligence to inf iltrate into every aspects of human life.
S
EX
X TREATMENT
X treatment is a medical project that studies on Microscopic robots, which treat disease on a molecular level.
S
EN
DNA BANK
DNA collection program that collects and preserves DNAs of all existing species, and extracts DNAs from extinct species for future use.
S
ST
X ENERGY
New energy resource exploration
S
EV
X ECO
Environmental protect program that focus on conservation of the species, marine protection, environmental quality monitoring and supervision and environmental education.
S
ST
HUMAN HIBERNATION
Human deep sleep study can help astronomies travel longer distance and reach other planets.
S
EX
X LINK
Develop signals and service for civilian that can connect people on earth with astronomers in space, and encourage the public take advantage of astronomers spare time. The outcome is to share visions with participants and inspire youth.
ST
ST
EO
red features will show the details in showcase section
S
ST
ST
VIRAL FORECASTING
Study how the next viral epidemic might be contained or prevented and focus on community health education and training.
SPACE DEBRIS REMOVAL
Launch satellites into space to grab aging satellites or big objects and pull them to the earth atmosphere to prevent them from creating more little pieces.
EN
ST
X CONVENTION
Looking for the best from all professions to work out edgy problems.
EV
EN
EO
X SCOUTING
University scouting around the world to f ind the potential candidate for all nasa positions.
EV
EO
X TALK
X talk is speaker lecture series to meet the demands of educators and enthusiasts.
X COMPETITION
X competition is an annual scientif ic competition that has no theme limitation but requires most creative ideas and provides funds to potential teams to work out their brilliant projects.
CAREER CAMP
camp to encourage kids to learn about occupations, explore their interests and set life goals.
X FLOATING
Develop affordable astronomy suits and provide an opportunity for people who want to experience f loating in space.
SPACE CAMP
A sleepover camp for kids in the space center to encourage kids to learn about science and keep their curiosity.
ST
X BIOSPHERE
With a better understanding of the biosphere in todayâ&#x20AC;&#x2122;s world, we have better experience and technology to conduct a second biosphere experiment, which could lay the foundation for future planetary migration.
EX
X SHELTER
A shelter that will protect human beings from comic catastrophes.
CO
NASA X UNIVERSAL STUDIO
Support Sci-f i themed f ilmmaking and provide technique support to the f ilm company, and cultivate publicâ&#x20AC;&#x2122;s interests in science f ield. The outcome would be creating a better understanding for our next generation.
EV
EV
EX
S
EX
EV
EX
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NASA X OCULUS
Cobrand with VR equipment company Oculus and develop a space game that everybody can download and have fun in virtual space.
NASA X MONSANTO
Cooperate with Monsanto to grow plants in space, which can save space on earth and grow better crop because of less gravity.
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EV
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BUSINE SS
SHOWC A SE
BIO-LIFE
X KIT
X WEAR
VIRAL FORECASTING
S PA C E D E B R I S R E M O VA L
X S H E LT E R
X T R AV E L
H U M A N H I B E R N AT I O N
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NASA X MONSANTO
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NASA X OCULUS
BIO - L IFE
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Bio-life is a program that uses Biomimetic study to benef it human lives. Bio-life focus on bionics and use technology to copy function from nature, or characteristics of natural systems. na sa uses biomimetic technique improves every aspects of human life. From environmental conservative furniture to artif icial limb, na sa can meet all your needs.
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K I T X
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Think about a dire scenario: An asteroid that is big enough to cause epochal damage was hurtling toward Earth, and the countries likely to be hit included some of the poorest and most unstable in the world. What will you bring with you to survive a cosmic catastrophe? nasa will provide you a most portable and efficient survival kit that can protect you.
WE A R X
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MINERAL SERIES
X W A T C H ultra rare minerals limited-edition design long lasting power
Outer S pace Mat er ials w it h t he Newe st Technology
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Collecting cosmic dust, mining on other planets. We make X wears that contains Substance from outer space, either a gem embed in the surface or dust melted into the materials. You will be looking at the universe every time when you check the time!
T R AV EL X
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We will have different programs customized to fit in the different needs. And common programs are:
CIRCUMLUNAR MISSION S P A C E S TAT I O N S PAC E WA L K S U B O R B I TA L S P A C E F L I G H T LAUNCH TOUR S PAC E F L I G H T T R A I N I N G Z E R O G R AV I T Y F L I G H T
X travel is a commercial space travel service. Gravity is the only difference between traveling on earth and our service you will experience. To open spaceflight and the space frontier to the private citizens, na sa will arrange flights to space for more people. Space Adventures has curated a suite of private spaceflight experiences to suit all interest levels and budgets. Some will carry you off this planet to visit the mankind’s only outpost in space— the International Space Station—or as far as the Moon and back. Others like our weightless flights and space flight training are space experiences that keep you here on Earth. All were chosen because they are available for regular private citizens to enjoy, and demonstrate that space is no longer the domain of just the professional astronauts.
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HUM A N
HIBER N AT ION
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is exploring an innovative way to bring humans to an other planet: Putting the spaceship crew in a deep sleep while they travel. The deep sleep, called torpor, would reduce astronautsâ&#x20AC;&#x2122; metabolic functions with existing medical procedures. During interplanetary transit, the crew would receive low-level electrical impulses to key muscle groups to prevent muscular atrophy. nasa
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V IR A L
FOR EC A S T ING
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viral control center will build a global network to collect human and animal samples. Establish diagnostic labs for rapid response and analyzing samples. Predict possible developing trends to alert the public in time. Research on data and invent treatments in advance. nasa
viral control centerâ&#x20AC;&#x2122;s mission is to promote understanding, exploration and stewardship of the microbial world. We work on understanding the evolutionary benefits of cooperation in all manner of species, from bacteria to humans. nasa
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SPACE DEBR IS R EMOVA L
MINERAL SERIES
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We human being have to stop that from happening, or it could become unsafe in low earth orbit that we wouldnâ&#x20AC;&#x2122;t be able to go in to space anymore. With the most advanced technology and top engineering knowledge base, nasa as the leadership of space exploration on earth, will corporate with other space agency all across the world to take action on recycling space junk.
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Since human began launching objects out of stratosphere 60 years ago, weâ&#x20AC;&#x2122;ve littered the area around our planet with spent rockets and those nonworking satellites. Now about 22,000 large pieces of trash circle the globe at thousands of miles per hour, posing a serious threat of function satellites and spacecraft and occasionally sending the astronaut inhabitants of the I international Space Station running for cover. Once every five years on average hunks of junks smash into each other. Traveling at 17,500 miles per hour, even a paint chip can blow a hole through a spacecraft, and as more collisions create more pieces of garbage, the problem grows exponentially.
X S HELT ER
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To increase the chances of recovery from a global catastrophe, nasa will launch a long term project to build a shelter. A nuclear war would be unlikely to kill everyone outright, but perhaps some other catastrophe could, such as an engineered pandemic of the future.Conceivably, an adequate disaster shelter might help a small population to survive and eventually rebuild civilization. The shelter would have to be stocked with enough supplies to wait out the catastrophe. Instead of helping a small population to survive some initial catastrophe, nasa will establish an massive shelter that ideally could protect everyone in United States.
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N A S A
X
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R IF T
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Cooperate with Oculus vr , we will launch virtual reality games for space enthusiastic to experience the space and thrilling mission. Itâ&#x20AC;&#x2122;s not just another vr game, na sa takes that one step further, employing real astronomers to create bespoke f irst-person vr entertainment. Our goal is to design the best game with positive attitude for our next generation
N A S A
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MONS A N TO
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With the worldâ&#x20AC;&#x2122;s population expected to rise to an astonishing nine billion people by the year 2050, the question of how weâ&#x20AC;&#x2122;re going to manage to put food in all those mouths gets more and more complex. gmo seemed to be the miracle answer, as one of the best known agriculture company, Monsanto has its controversial side. nasa will corporate with Monsanto, build a new path, space farming, which could grow enough farm-fresh produce to feed all of us and do so in such a way that conserve water, take up less space, produce significantly bigger yields, and eliminate the need for pesticides.
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IMAGE CREDITS
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© RadioFan https: //upload.wikimedia.org/wikipedia/commons/2/20/NA SA _ history_archives.jpg
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© 201 1 by W. David Woods and Robin Wheeler. The Apollo 10 Flight Journal http: //spacef light.nasa.gov/gallery/images/apollo/apollo10/ hires/s69-3 4 039.jpg
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How NA SA’s Mission Control Supports Space Missions https: //i.ytimg.com/vi/u19mQlQeMmE/maxresdefault.jpg
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A stronaut photograph ISS04 2-E-178671 NEW ZEAL AND IN SUNGLINT http: //eoimages.gsfc.nasa.gov/images/ imagerecords/85000/85332/iss04 2e178671 _lrg.jpg
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Earth from space https: //commons.wikimedia.org/wiki/File:Earth_from_ space_ ( 7628218100).jpg
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© by Innocentium Descending Jellyf ish http: //sarahmon.deviantart.com/ © by Penny De Los Santos Fried eggs with bacon ser ved for breakfast http: //w w w.offset.com/photos/ 738 4 8 metal plate with rivets http: //imgarcade.com/1 /metal-panel-rivets/ EMBL Advanced Training Centre http: //w w w.embl.de/training/eicat/atc/auditorium/ ©Erik Isak son/Alamy A guide to the planet http: //w w w.theguardian.com/ ©John Harper Tunnel in Canary Wharf metro station http: //w w w.offset.com/photos/231 275
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Stage Black And White http: //imgkid.com/stage-black-and-white.shtml © Zaha Hadid Architects Zaha Hadid Taichung Metropolitan Opera House http: //roman-architectures.blogspot.com/ The Futuristic Food Packaging You Can Eat, Even After Washing It http: //w w w.fastcodesign.com/ Jellyf ish black background sea life http: //megawallpapershd.com/ © Steve Gschmeissner Electron microscope view of bone tissue http: //w w w.dailymail.co.uk /
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© Andrew Lee McConnell
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© Damjan Cvetkov Dimitrov and Nina Geometrieva.
Vertebrae Staircase
nakagin capsule tower
http: //w w w.biomimetic-architecture.com/201 3/verte-
https: //w w w.behance.net/gallery/31 54741 3/ Tokyo-desu
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© HTC
Masons Be Bionic
HTC Vive
http: //brainberries.co
http: //w w w.neowin.net/news/htcs-vive-vr-headset-will-beavailable-in-april-2016
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© Murad Ahmed Google’s new offering: Contact lens for diabetic patients
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© Samsung Samsung VR
http: //stableglobalprogress.com/blog/tag/google/
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© NA SA /JPL-Caltech Rocky Ring of Debris Around Vega
http: //astropix .ipac.caltech.edu/image/spitzer/ssc201 3-02a
Googleardboard VR https: //w w w.google.com/get/cardboard/
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Sci Fi Hand Gadgets 1 http: //w w w.daz3d.com/sci-f i-hand-gadgets-1
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© Orthy Conf ident Gamers https: //plus.google.com/+Conf identgamers/posts
Sci Fi Hand Gadgets 2 http: //w w w.daz3d.com/sci-f i-hand-gadgets-2 118-120 088
MB&F HM6 “Space Pirate”
© PlantLab http: //w w w.omicrono.com/201 5/05/granja-del-futuro/
http: //w w w.watchanish.com/ 090-091
MB&F HM6 “Space Pirate” http: //noveltystreet.com/item/6752/
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© Tarik Keskin Peregrine Falcon – Cryogenic Lab http: //whatanart.com/201 2/07/05/futuristic-sci-f i-3d-renderings-tarik-keskin/peregrine-falcon-cryogenic-lab/
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Inside Spaceship Wallpaper http: //imgbuddy.com/inside-spaceship-wallpaper.asp
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© 20th Century Fox Deep Sleep Human Transport To Mars http: //elite-league.com/social-post/post-1 3510
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Futuristic corridor interior http: //ugoorigin.com/1 36-2/
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Futuristic Sci Fi Spaceship Corridor https: //amanaimages.com/
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© Mercado Design Tao Arquitetura http: //w w w.archdaily.com.br/ © Etsy UK Futuristic Lab Coat https: //w w w.etsy.com/au/shop/ VictoriaWestbury http: //w w w.globalviral.org/
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