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“The most useful fonts that a printer can have in his office are the Clarendons: they make a striking word or line either in a hand bill or title page, and do not overwhelm the other lines. They have been made with great care, so that while they are distinct and striking, they possess a very graceful outline, avoiding on one hand the clumsy inelegance of the Antique or Egyptian character, hitherto in use among printers, and on the other, the appearance of an ordinary Roman letter thickened by long use under the machine.�
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CONTENT
1. Introduction to Clarendon 2. A significant change 3. About the typographer 4. Type family 5. Type anatomy 6. Comparisons with other typefaces 7. Branding/ usage
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A SIGNIFICANT CHANGE Clarendon is considered the first to design a ‘related bold’ for emphasizing text. Many variations of the typeface, including the popular French Clarendon, appeared in the second half of the nineteenth century. “The reason it was so widely copied is simple: it was extremely useful. It provided the attention-getting boldness to highlight a word or phrase, yet at the same time was compact and easier to read than the fat faces and antiques of the period,” says HiH Retrofonts. Becoming a popular wood type, Clarendon is also notable as a common choice on ‘WANTED’ signs of the old west. Clarendon today The typeface was released by Monotype in 1935, and reworked into its modern incarnation in 1953 by Hermann Eidenbenz. It was also marketed by the Stephenson Blake foundry as Consort in the 1950s. Remaining a popular choice for over a century, many of today’s most recognized logotypes are based on the Clarendon style.
ABOUT THE TYPOGRAPHER Robert Besley (1794–1876) was an English typographer, creator of Clarendon (typeface) in 1845 and the Lord Mayor of London in 1869.Besley joined the Fann Street Foundry in 1838. The Fann Street Foundry was also home of typographer William Thorowgood, creator of Grotesque. When Robert Besley created Clarendon he had it patented, as England just passed a bill allowing that. The typeface became so popular, though, that the copyright was soon broken by people creating knock-offs. Still known as the first Registered typeface.
Clarendon Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*().,:;’”><|?/~ Clarendon LT Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*().,:;’”><|?/~ Clarendon LT Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*().,:;’”><|?/~
TYPE FAMILY Clarendon LT Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*().,:;’”><|?/~ Clarendon LT Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*().,:;’”><|?/~ Clarendon Extended Bold
ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*().,:;’”><|?/~
TYPE ANATOMY
Ax Bracketed serif
S
Equal half of the spines
dT
Acenders are equal in height of cap height
ur
Variable strokes
bpd
H
tall x-height
Thick and long serifs
RQ
frcg
Hooked leg and tails
Very round ball terminal
Gb Oo ET G and b with spur
Vertical stress
ag Small and compressed counter
Long and thick beaks
Jjy
Hooked and round tip descenders of J,j,y
Ordinary Slab Serif
Rockwell ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A H q G r
Monoline- all strokes have same thickness Unbracketed serifs Rounder counter No spur No ball terminal
t
COMPARISON WITH SLAB SERIF CLASS OF TYPEFACE
t
Clarendon LT Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A H q G r
More variable and contrast Bracketed serif Oval counter With spur With ball terminal
SE COMPARISON WITH SLAB SERIF CLASS OF TYPEFACE Typewriter Fonts
COURIER NEW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A H q G r
Monoline- all strokes have same thickness Unbracketed serifs Rounder counter No spur No ball terminal
Shorter cap height
Clarendon LT Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A H q G r
More variable and contrast Taller cap height
Bracketed serif Oval counter With spur With ball terminal
BRANDING/ USAGE
Clarendon bold extended, 1953
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Designed by Chan Li Liing MMD46