Bachelor of Science
Communications
Generate effective message strategies
Why study Communications? If you enjoy working with words and people, and you want to include the latest messaging methods in your professional tool kit, Franklin’s B.S. in Communications is an ideal way to prepare for a satisfying career.
Brenda Jones, Ph.D. Program Chair Communications
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Communications is a fast-paced, exciting specialization central to business strategy. With this major, you will learn how to create impactful messages in multiple formats.
Learn More
faculty.franklin.edu/brenda-jones
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This broad-based major emphasizes professional ethics, communication, collaboration, and creativity. You will come to understand how people think and process information so you can create clear, precise, and ethical messages crafted for specific audiences. You will become adept with tools such as social media and other web resources to help meet the communications needs of internal and external clients.
Ultimately, you will develop the ability to facilitate change in organizations through effective message strategies, and you will know how to communicate in a timely and cost-effective manner – essential skills for success in today’s complex organizations. What’s more, you will create a portfolio of your work to showcase your knowledge and skills.
career opportunities may Exist within • Community Relations
• Public Relations
• Copywriting
• Recruiting
• Corporate Communications
• Technical Communications
• Corporate Training
• Web Page Content Development
• Interactive Communication Management
What expertise will you gain?
PRogram Outcomes
As a Franklin student, you will experience a full spectrum of courses that help you develop the well-rounded skills and perspective that lay a foundation for lifelong learning and enduring career success.
• Apply ethical reasoning to professional communications
General Education courses will enrich your professional effectiveness as you improve your skills in writing, communication, critical thinking, principles and ethics, and diversity – abilities that employers across all industries value in graduates.
• Master communication processes and understand organizational systems
Professional Core courses are designed to support and expand the knowledge you acquire in your major area. The Major Area coursework is not only comprehensive and immediately applicable, but can also serve as the bedrock for many graduate programs.
• Utilize forms of effective communication
• Understand human behavior in an organizational culture
• Appreciate the dynamics of leadership and groups
General Education
COMM 150
Interpersonal Communication
COMM 320
Business & Professional Communication
GRPH 210
Fundamentals of Graphic Design
MGMT 312
Principles of Management
MKTG 300
Marketing
COMM 315
Communication Ethics
COMM 335
Communication in Groups & Teams
COMM 400
Intercultural Communication
MKTG 332
Marketing Research OR
SOCL 335
Applied Research Methods
PBRL 325
Public Relations OR
COMM 321
Organizational Communication
COMM 495
Communications Capstone
Professional Core
Major Area
uNIVERSITY Electives
Major Area Electives
Consult the Academic Bulletin for complete information on degree requirements.
Why choose Franklin University? Fully accredited and nonprofit, Franklin University has offered programs designed especially for adult learners for more than 100 years. Today, more than 11,000 students from across the country and around the world choose Franklin each year.
Gain knowledge employers need
Save tuition dollars
Each major is designed with the input of industry experts to ensure you gain relevant knowledge. Our students and graduates are known for bringing fresh thinking to the workplace. In fact, in the last year alone, 1/3 of our students earned job promotions prior to graduating. What’s more, thousands of our students and graduates are employed by the nation’s top Fortune 100 companies.
With highly competitive tuition rates that are below the national average, Franklin helps you invest in your future by keeping your education affordable. We also offer tuition assistance and payment options to fit your needs. In fact, in 2009 alone, Franklin students received more than $15 million in scholarships and grants.
Maximize previously earned credits
Take classes that work around your schedule
Community and technical college students can finish a bachelor’s degree faster by transferring up to 84 semester hours or 126 quarter hours into Franklin University. With such a seamless transfer process, it’s easy to see why 90% of Franklin students transfer credits from other schools.
If you’re like most Franklin students, you want an education that works around your schedule and offers different learning options. That’s why our courses are offered in 6-, 12-, and 15-week schedules and can be taken on campus at numerous locations, online, or a combination of both.
getting STARTED
1
Apply for Admission
2
Request Your Transcripts
3
Identify Financing Options
4
Meet with your Advisor
5
Start Classes
Learn mORE www.franklin.edu
Finish. Advance. Succeed. 201 S. Grant Ave. Columbus, OH 43215 1.877.341.6300 www.franklin.edu
Professional organizations & Affiliations International Association of Business Communicators (IABC) National Communication Association (NCA) Public Relations Society of America (PRSA)
Franklin University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (312.263.0456) and authorized by the Ohio Board of Regents.