Bachelor of Science
Marketing
Merging creativity with business to drive consumer behavior
Why study Marketing?
R. Bruce Ramsey, MSC, MBA Program Chair Marketing
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Organizations in every industry rely on marketing professionals to pave the way for business success. The Franklin University Marketing Major will give you the skills you need to promote, price, and distribute a good, service, or idea according to a well-designed plan.
Learn how to identify market needs, develop an effective marketing mix, and craft compelling messages to effectively promote products and services.
In addition to learning the terms, theories, and frameworks that are fundamental to the marketing profession, you will also learn to apply those concepts as you identify market needs, develop an effective marketing mix, and craft compelling messages.
Learn More faculty.franklin.edu/bruce-ramsey
And if creativity is your strong suit, this major will allow you to apply your ingenuity and embark upon a fulfilling, high-energy career as you blend those talents with analytical, communication, and problem-solving skills gained through the curriculum.
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By completing this major, you can develop a flexible, sought-after skill set that will prepare you for roles where the earning potential is excellent and the job outlook is strong. In fact, according to the Bureau of Labor Statistics, careers as marketing or sales managers are expected to grow between 12% and 15% by 2018.
career opportunities may include • Account Executive
• Market Research Analyst
• Copywriter
• Media Planner
• Internet Marketing Strategist
• Production Manager
• Marketing Manager
• Promotions Coordinator
What expertise will you gain?
PRogram Outcomes
As a Franklin student, you will experience a full spectrum of courses that help you develop the well-rounded skills and perspective that lay a foundation for lifelong learning and enduring career success.
• Understand the foundation of consumer behavior and the effect of messages on product image
General Education courses will enrich your professional effectiveness as you improve your skills in writing, communication, critical thinking, principles and ethics, and diversity – abilities that employers across all industries value in graduates.
• Learn how to manipulate the variables of the marketing mix to produce a marketing plan appropriate to accomplishing an organization’s goals
Business Core courses are designed to support and expand the knowledge you acquire in your major area. The Major Area coursework is not only comprehensive and immediately applicable, but can also serve as the bedrock for many graduate programs.
• Demonstrate effective written and oral communication skills consistent with the marketing profession
General Education
Business Core
Major Area
uNIVERSITY Electives
ACCT 215
Financial Accounting
ACCT 225
Managerial Accounting
BSAD 220
Business Law
ECON 210
Introduction to Microeconomics
FINA 301
Principles of Finance
MGMT 312
Principles of Management
MKTG 300
Marketing
MKTG 320
Advertising
MKTG 330
Marketing Behavior
MKTG 332
Marketing Research
MKTG 495
Integrated Marketing Major Area Electives
Consult the Academic Bulletin for complete information on degree requirements.
Why choose Franklin University? Fully accredited and nonprofit, Franklin University has offered programs designed especially for adult learners for more than 100 years. Today, more than 11,000 students from across the country and around the world choose Franklin each year.
Gain knowledge employers need
Save tuition dollars
Each major is designed with the input of industry experts to ensure you gain relevant knowledge. Our students and graduates are known for bringing fresh thinking to the workplace. In fact, in the last year alone, 1/3 of our students earned job promotions prior to graduating. What’s more, thousands of our students and graduates are employed by the nation’s top Fortune 100 companies.
With highly competitive tuition rates that are below the national average, Franklin helps you invest in your future by keeping your education affordable. We also offer tuition assistance and payment options to fit your needs. In fact, in 2009 alone, Franklin students received more than $15 million in scholarships and grants.
Maximize previously earned credits
Take classes that work around your schedule
Community and technical college students can finish a bachelor’s degree faster by transferring up to 84 semester hours or 126 quarter hours into Franklin University. With such a seamless transfer process, it’s easy to see why 90% of Franklin students transfer credits from other schools.
If you’re like most Franklin students, you want an education that works around your schedule and offers different learning options. That’s why our courses are offered in 6-, 12-, and 15-week schedules and can be taken on campus at numerous locations, online, or a combination of both.
getting STARTED
1
Apply for Admission
2
Request Your Transcripts
3
Identify Financing Options
4
Meet with your Advisor
5
Start Classes
Learn mORE www.franklin.edu
Finish. Advance. Succeed. 201 S. Grant Ave. Columbus, OH 43215 1.877.341.6300 www.franklin.edu
Professional organizations & Affiliations American Marketing Association (AMA) Public Relations Society of America (PRSA)
Franklin University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (312.263.0456) and authorized by the Ohio Board of Regents.