Welcome to LearnPro Group. This is who we are.
We’re about helping. We’re optimists. Together. Our brand reflects this. We’ll show you.
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Our Story
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Our Logo
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Brand Elements
Our Story We are LearnPro Group.
LearnPro Group is the global leader in virtual reality and e-learning solutions for the health, fire, police and other emergency services. The combined software suite made up of learnPro, pdrPro and XVR provides a platform for learning management, authoring, competency reporting and training, including an immersive virtual reality simulation training platform. The suite of products is used by leading public sector institutions to train and manage over 250,000 emergency service and health care staff each year.
“Learning solutions for emergency services”
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Our Story
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Our Logo
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Brand Elements
Our Logo Brand Mark
Symbolic Eye-catcher With the new logo, we symbolise the merge of the 3 companies. Together, we create a unique visual palette. Respecting our history, optimistic about the future. This symbolic brand mark is an eye-catcher composed of the main colours of the original companies; orange, blue and purple. We have blended them together to represent the integration. The combined colours of the joined companies form the background of the circle. The disaster cycle that XVR has adopted from the start also represents the continuous learning cycle. It marks the connection with the target group and represents our life-long-learning filosophy.
Our Logo Mark + logotype
The LearnPro Group logo has two variants. The corporate logo and the ‘part of’ logo. The ‘part of’ logo serves as an introduction of the LearnPro Group to existing customers.
Our Logo Logo placement
The ‘part of’ logo is used in combination with the original company logo. Examples pictured below. The ‘part of’ logo must only be used in combination with an original company logo.
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Our Story
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Our Logo
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Brand Elements
Brand elements
Primary brand colours
Colour
Our primary brand colours are formed by a compound freeform gradient, consisting of the three colours, orange, purple and blue merged together. Also we use the colours white and black. They are used to provide accessibility, simplicity, and consistency throughout the brand.
Freeform gradient
White
Black
RGB - 255 255 255
RGB - 0 0 0
CMYK - 0 0 0 0
CMYK - 75 68 67 90
HEX - FFFFFF
HEX - 000000
PMS - White
PMS - Black 6 C
Brand elements
Secondary brand colours
Colour
Our secondary colours are used to highlight text and can be used for headings and hyperlinks.
Orange
Purple
Blue
RGB - 245 103 35
RGB - 81 80 143
RGB - 45 175 229
CMYK - 0 70 90 0
CMYK - 80 78 14 2
CMYK - 68 13 0 0
HEX - F56723
HEX - 51508F
HEX - 2DAFE5
PMS - 1505 C
PMS -
PMS -
Brand elements
Heading typography
Typeface logo
The primary typeface for heading on printed and online materials is Libre Franklin ExtraBold.
Libre Franklin ExtraBold The font can be found on: https://fonts.adobe.com/fonts/libre-franklin
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 123456789 +-()^#@!?&£$*{}”:
Aa
Brand elements
Subheading typography
Typography
There are two typefaces that can be used for subheading on printed and online materials.
1. Kandal Black. The font can be found on: https://fonts.adobe.com/fonts/kandal 2. Libre Franklin SemiBold. The font can be found on: https://fonts.adobe.com/fonts/libre-franklin
Kandal Black
Kandal Franklin SemiBold
ABCDEFGHIJKLMN OPQRSTUVWXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuvwxyz
abcdefghijklmn opqrstuvwxyz
123456789
123456789
+-()^#@!?&£$*{}”:
+-()^#@!?&£$*{}”:
Aa Aa
Brand elements
Font parings
Typography style
Kandal Black & Libre Franklin regular
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HEADINGS LIBRE FRANKLIN EXTRABOLD
INTRODUCTION LIBRE FRANKLIN REGULAR
SUBHEADINGS (1) KANDAL BLACK
BODY LIBRE FRANKLIN REGULAR
SUBHEADINGS (2) LIBRE FRANKLIN SEMIBOLD
BODY LIBRE FRANKLIN REGULAR
Our Story LearnPro group Branding
We are LearnPro Group. Let’s make learning fun. Together.
LearnPro groupBranding v 1.0 - published Feb 2022