Press Kit
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August 1, 2015 Jill Weiskopf Associate Public Relations Director Fairchild Fashion Media Communications 750 Third Ave., New York, NY 10017 Dear Jill: Tory Burch is excited to announce that she has expanded her brand in hopes of broadening her customer base. We are pleased to say that the teenage girl’s school accessory Collection, Skooled by Tory Burch, will be landing in ten select Nordstrom Department Stores nationwide during the Fall of 2015. We would like to discuss a partnership with Condé Nast and Fairchild Fashion Media Communications in order to market the brand new Collection in select major Condé Nast magazines. A one-page editorial spread in magazines of the younger demographic such as Seventeen, Lucky, Glamour, and Teen Vogue would give us the opportunity to reach teenage girls who are interested in fashion and staying on trend. The Skooled by Tory Burch Collection houses some of the most fun and vibrant prints and patterns that every teenage girl will love. We developed a ten-piece school accessory Collection that we know will be a success throughout the entire nation. I will be in touch in order to further discuss the partnership between Condé Nast, Fairchild Fashion Media Communications, and Tory Burch. Thank you for your time and consideration. Sincerely,
Lillianna Dorta Brand Manager Tory Burch Lillianna.Dorta@toryburch.com
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Press Release Contact: Tory Burch Brand Manager Lillianna.Dorta@toryburch.com
Tel: 312-431-8970 Fax: 312-352-2423
For Immediate Release August 1, 2015 Launch Event for New Skooled by Tory Burch Collection Tory Burch is proud to present the new Fall 2015 Skooled by Tory Burch Collection that houses some of the most cutting edge teenage girl’s school accessories. We are excited to host the Collection’s Launch Event to get all of our existing and new customers excited for this one-of-a-kind Collection. The Collection introduces a Skooled Signature print that will be identifiable by every teenage girl nation wide along with other fun colors and accessory silhouettes. A Launch Event will be held to promote Skooled by Tory Burch on Saturday, August 22, 2015, at The Shops at North Bridge Nordstrom in Chicago, IL. from 2-4pm. We believe at Tory Burch that every girl and her mom will be excited and inspired by this new spin on school accessories for the fun and trendy shopper. We are not only excited to promote the new Collection but also Tory Burch will be making a special appearance and will be signing the first 100 daily planners that are purchased. We have also partnered with U.G.L.Y., an organization that is in the business of stomping out bullying in public schools. U.G.L.Y will be at the launch event in order to increase awareness in the brand partnership and the important issues of public school bullying. “I have never been more excited to launch a new Collection as I am right now. I just know the girls will love it!” mentioned CEO & Designer, Tory Burch. “We really thought about what was void in the market, and the first thing that came to mind was a school line for the trendy teenage girl.” Tory Burch is excited to continue expanding her brand into other avenues of fashion. PRESS—Please e-mail for accreditation. EDITORS—Photos are available upon request. 3
Facts Sheet Mission Statement Our mission at Tory Burch is to create playful fashions for young ladies and women who love living within trend. We are dedicated to making our products as exciting and trendy as our clients.
Vision Statement We are interested in extending the brand by Fall 2017 into a full line of young girls RTW apparel and accessories. We are excited to continue expanding our brand.
Social Responsibility Statement (5% of Earnings from Skooled line go to Hey U.G.L.Y. Foundation) Tory Burch is passionate about empowering youth in the fight against bullying. We have partnered with Hey U.G.L.Y. in order to fully combat this crucial issue in today’s schools.
Target Market Female 16-18 years old Urban Very Trendy
Current Distributors Tory Burch Nordstrom Saks Fifth Avenue
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Designer Biography
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Brand Manager Biography
Lilli Dorta
is the Tory Burch Brand Manager from early 2013 until present. Ms. Dorta graduated with a Bachelor of Arts degree in Fashion Business. She aspired from an early age to work in the fashion industry and centered much of her college career around Tory Burch. She has worked at several retail locations as a Manager and moved into Corporate Tory Burch upon completion of a Visual Merchandising Internship at the Tory Burch Headquarters in New York City. She interned and worked during college under celebrity stylist, Mia Morgan, styling celebrities, fashion editorials, and runways.
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Group Overview
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Kelly Lunch Tote 1C1912, $65