Cup a cake Identity Guide by Lillian Cheng Cup a Cake
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Cup a Cake Identity Guide Mission Statement: We pride ourselves in giving shape to all your experiences if a cupcake in a cup. Making the yummiest yet elegant way of eating cupcake. Our cupcakes are designed to fulfill customer satisfaction with new ways of tasting home made cakes. Taste our cupcake, waste not your time on others anymore!
Cup a Cake
Elements that make up Cup a Cake.
04. 06. 08. 09.
Logo Typeface Color Palette Usages
Logo Do’'s
Cup a cake
Always leave the logo with some space to breathe. Use white or neutral colors.
Logo
Cup a cake The negative logo works well if there it can not sit on any other color.
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Cup a Cake
Logo Do’n'ts
Cup a cake Do not sit the logo on yucky colors.
Cup
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Do not rotate the logo.
Cup a cake Do not impliment a gradient on the logo.
Cup a cake Do not impliment a drop shadow on the logo.
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A
typeface
Blanch Condensed
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Cup a Cake
Blanch
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Blanch is a display face, designed for the ‘Fruita Blanch’ brand, a family-run company. A traditional font with a contemporary feel, The Blanch typeface family is comprised of 6 weights; 3 condensed weights and 3 caps weights.
Blanch Caps Light
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Blanch Incline
A A
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Blanch Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Blanch Caps
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Blanch Condensed Light
A
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Blanch Condensed Incline
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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Color Palette
These are my primary colors
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Cup a Cake
Dark Chocolate Brown
Cream Beige
CYMK 50/70/80/70 RBG 60/36/21
CYMK 0/4/32/0 RBG 255/238/185
Alternative Colors
Dark Chocolate Brown
Paper White
CYMK 50/70/80/70 RBG 60/36/21
CYMK 0/0/0/0 RBG 0/0/0
Usages
Cup A Cake Box
Cup A Cake Uniform
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Cup a Cake