2017 Logo Design Trends Forecast It’s also necessary to recollect, that despite the very fact that style trends vary from year to year (see our 2016 forecast), the underlining philosophy behind brand style never changes, as they're created to depart not solely an everlasting impression on customers, however additionally convey the message of the complete. As 2017 begins, we look forward to the year and hope that it brings with it a brand new direction for custom logo design. A research conducted with prime brand designers round the world, these are the foremost probably brand style trends forecast for 2017, that embody some new trends, and a few that may become additional widespread.
From vintage to line art and hand drawn to minimalistic, these area unit our predictions for the highest brand style trends in 2017. 1. Literal Minimalism In a business wherever logos are getting daring, cumulous and additional complicated in an endeavor to differentiate itself, it's usually the best of styles that catch the attention, most notably the “flat design” trend dominating the market. For this “literal minimalism” evolution, it's necessary to confirm that the minimalist style is each sensible and purpose-driven; the aim of a logo is to inform your customers what you are doing at once and with absolute clarity. E.g. the meaning is at intervals the brand itself. These logos area unit well received by potential clients as a result they are additional simply understood, though this doesn't essentially mean they're higher.
2. Hand-Drawn Hand-drawn graphics were widespread in 2016 and this trend is about to realize even additional ground in 2017, because it conveys credibleness. Particularly widespread within the food and drink business, wherever business house owners are determined to project a business that's each independent and exclusive from the competition however additionally outlandish and stylish. Hand-drawn logos emanate heat, credibleness and charisma; 3 attributes that are harder to capture exploitation laptop motor-assisted style. Looking to 2017, associate enhanced use of color and tone are doubtless developments of this trend. 3. Negative Space Negative house logos are going to be 2017’s break-out trend, peaking from the increase of 2016. This kind of logo is based around dual-imagery, wherever positive and negative house each complete for the viewer’s attention. Assume the NBC logo, wherever the negative house is employed to make the long-lasting peacock image. 4. Line Art First studying pace in 2015, the road art logo trend has sustained its position within the trade and is probably going to still air prime in 2017. This trend uses a gradual thickness of lines with just one solid color integrated. It are often seen getting used by brands who want to line themselves as fun, trendy and arranged back. Moving forward, there'll be outstanding opportunities for designers to seek out artistic ways in which to utilize negative spacing into their line art styles. 5. Vintage Customers have robust emotions and recollections connected with the past, and a vintage brand can typically speak to them in an exceedingly means that a contemporary one won't, taking part in on longing. A vintage brand will typically convey a way of quality furthermore as a way of property with the user or whole. This is one thing several designers and customers are deciding on nowadays, and this can grow in 2017. A word of warning, a vintage brand will typically recklessly portray a whole as being outdated or “stuck within the past”. This is often one thing you want to take into account terribly with attention once making a corporation brand style as this approach is very harmful. 6. Form simplification There are sloppy folks, and there are neat folks. We tend to love each, however if logo and stigmatization trends are any indication, it’s time to form space for cleanliness. In the recent Mastercard and Airbnb rebrands, visually busy logos were changed for efficient, easy styles.
7. Moving parts We’ve saved the most effective for last! One in all the foremost exciting trends on our radiolocation is disapproval that introduces each brand style variation in written materials and web-based animated GIFs.