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8. Communication and visibility
Quarterly Report
First quarter 2022
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Digital communication
In the first quarter of 2022, there was no Fundraising or Communications Manager to oversee the digital communications of the LWC. However, the task was taken over by other staff and volunteers who did an excellent job continuing to update and inform our followers.
In the first quarter of 2022, there was a 0.3% increase in followers across all our platforms (Facebook, Instagram, Twitter and YouTube), showing the steady increase in people receiving our conservation message all over the world. In January alone, our Facebook page reached over 191,000 people! The social media analytics show that our follower base continues to grow and receive our positive conservation message around the globe.
Media coverage
Radio interview: Marie-Claire Gauthier, a Drôme resident in an animal protection center in Cameroon, French Bleu, 4th January 2022
Objectives for next quarter
Recruit new Fundraising and Communications Manager Continue growth across social media platforms
