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8. Communication and visibility
Quarterly Report
Second quarter 2022
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Digital communication
On May 10th, 2022, our new Fundraising and Communications Manager arrived in Cameroon. Laura Praill, from the UK, has a background in primate conservation and marketing and is looking forward to the challenge of taking on this new role at the Limbe Wildlife Centre.
“I have always been passionate about conservation and working with animals, and I am incredibly excited to begin working for the Limbe Wildlife Centre. It is a great opportunity for me to combine my interests in primate conservation and marketing and communication to protect wildlife in Cameroon.” Laura Praill
In the second quarter of 2022, there was a 1.55% increase in followers across all our platforms (Facebook, Instagram, Twitter, and YouTube), showing a steady increase in people receiving our conservation message all over the world. In June, we gained nearly 500 followers across all our platforms. This is a hopeful sign that the renewed focus on our communications is helping us to grow our audience so we can spread our conservation message around the globe.
Media coverage
→ Website article: Saving Apes in Cameroon, Born Free, 12 May 2022 → Website article: Rare Parrots Fly Free, Born Free, 31 May 2022
Objectives for next quarter
→ Continue growth across social media platforms → Continue working to identify new grants and donors
