Tips for Choosing a Brand Name and Logo for Your Business It is critical for every business to choose a brand name that is unique, memorable, and that’s in line with the keywords of the market they target. The right brand name and logo can impact a company’s success to a great extent. SEO is not just about backlinks, internal links, and domain authority. Better ranking on SERPs (search engine result pages) not only relies on SEO factors, it also depends on your brand name and logo. Professional Long Island web design companies can help businesses of any type design a logo that suits their brand name and service. To develop a name for your business, you have diverse options such as - use the founder’s name (Abrams Air Craft – Talbert Abrams, Barnes & Noble – William Barnes and G. Clifford Noble, Ford Motor Company – Henry Ford), description of what you do (Facebook, Southwest Airlines, Flash Cloud, Ebuymore), fabricated names (Kodak, Verizon), metaphor (NIKE, Amazon), or just real words (Uber, SHARP). Here’s how Google got its name It was in the late ’90s that Larry Page and Sergey Brin, two graduate students at Stanford worked on a search engine and they named it “BackRub”, as it searched through backlinks. Later they decided to find a more appropriate name. The word "googolplex," was suggested and then its shortened form, "googol" was used. Googol refers to a mathematical term meaning “10 raised to the power of 100.” The name Google is actually a misspelling of “googol.” Instead of “googol”, Sean typed in as “google.com” to search if the domain was available. However they liked this new name and registered the company as “Google”. Choose a unique name Make sure to choose a brand name that is unique enough so that no one else is using variations. With an exceptional brand name, you can also rank better in SERPs. There are also possibilities that you may accidentally create a business name similar to someone else’s. Shopify’s business name generator helps to search for used and unused domain names. For instance, I searched “Digi Solutions” and got 100 business names containing the same words.
Source-https://www.shopify.com/tools/business-namegenerator/search?utf8=%E2%9C%93&query=digi+solutions&button=&tool=business_name_generator#ToolConte nt Such a list gives a clear idea of where the competition lies. The fewer results this search has, the less competitive those words will be. You should also ensure that there aren’t any similar domains like yours. With similar URLs, additional competition will be there for your brand name. Also, avoid using hyphens in your domain name, as it looks spammy. Make sure to trademark your brand name to stop competitors from using that name on their AdWords campaigns. Name should be easy to remember Another key point is to make your brand name memorable so people can easily find you when they’re looking for you. If you didn’t rank for your own brand name, users will be watching your competitor’s site instead of yours. To make the name easy to remember, alliteration or choosing two words that start with the same sound is an ideal option. An example for such a name would be “Rolls Royce - RR”, a reputable British luxury automobile maker. You can also consider choosing a two syllable name like “Dropbox” or even a phonetic brand name like “Facebook”. Consider a name with more searches To create an authentic brand, you should understand your target audience first and why you are important to them. It would be great if you could get a name with keywords that people are actually typing into Google. Such a name will directly help your SEO as well. Use tools like Moz Keyword Explorer to check any keyword’s search juice. Ideally, you want to choose a name that has a decent amount of traffic and a small amount of competition. Use keywords in your company tagline. Design an attractive logo that represents your brand Each company’s identity is visually expressed through its logo. Consider designing a beautiful logo that is memorable, and it should resonate with your customers. Fonts and colors in a logo can attract customers or even create hatred.
Consider updating your logo to reflect local or world events. This is an innovative way to stay relevant with your consumers. You might have noticed how Google updates its logo to reflect local or world events via doodles. A Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and notable historical figures. For instance, in honor of Earth Day, Google updated its Doodle as
Image source: https://www.google.com/doodles/earth-day-2019 Make your logo simple Keeping your business logo simple and straightforward will provide diverse benefits. The logo you choose can be font based, illustrated, or even abstract graphic visuals. The simplicity of Google’s logo is clearly evident in its design.
Google’s original logo was created in 1998 using a standard font to display the company name. In 2009, the color and shade of the letters were altered and in 2014, a few minor changes were made to letter spacing. The logo was re-launched in 2015 with more vibrant and saturated colors. Though the company used primary colors to give its design a look that pops, the letter “l” in the logo is given a secondary color, which says “We don’t have to follow the rules,” that makes the company look more innovative. In this highly competitive era, it is important for a business to come up with a relevant and memorable company name and a sharp logo. This helps make a massive difference in how quickly and easily customers identify you. Once you choose your brand name, the next step is to introduce yourself to the customers. This can be done by conducting branding campaigns online as well as on offline platforms. Search engine optimization services provided by an experienced firm help you to optimize your business and establish a strong online presence.