Why You Shouldn’t Follow These Link Building Practices Quality backlinks are everything for SEO, but you need to ensure that the links you generate are natural and not automated or spammy.
Backlinks are the most important factors affecting ranking. Experienced companies offering customized digital marketing services in Long Island are fully aware of that and have proven strategies in place to get quality backlinks from quality websites in a natural manner. In fact, out of the many ranking factors, backlinks are the most important. This is something that hasn’t changed right from the early days of Google. Links, Content and Keywords Form the Backbone of SEO
Links, links, links, links, the talk always revolves around them, and also keywords, that are particularly Those authoritative sources need to have great rankings and domain authority. Then, their links to your pages will be votes in your favor. Good backlinks and quality content form the basic framework of SEO. But bad links can harm your SEO strategy and even derail it. So what are these bad links? Let’s take an in-depth look at them. Bad Links? Generally, bad links are those from poor quality websites that have poor rankings or poor domain authority. There are also spam sites from which you just don’t need links. These practices used to be followed once, and they used to give you a ton of links. But they significantly hampered the user experience because such sites would just about link to anywhere. Ranking websites on that basis led users towards low quality sites that didn’t provide quality information. Not Too Many Backlinks and No Automated Placing But there are some sites that may appear as quality ones but may not please Google. Discussion forums are among them. All discussion forums may not be bad or of poor quality. A few links from a quality discussion forum are good and not considered spammy. But thousands of links from discussion forums appear to be spammy ones. Such links must be disavowed, as Google really doesn’t consider your site to be a quality one if it accepts hordes of links. Any links that are placed automatically with some program are considered manipulative. Links coming from foreign guest books are the kind of links that can be placed through some automatic program. Too many of these could cause your ranking to drop. Avoid Commenting on Irrelevant Blogs Blog commenting is another link acquisition method, which has given rise to comment spam. This tactic must be avoided. Just commenting on any blog you find to get links back won’t work anymore. This practice has been responsible for the nofollow links to be introduced, preventing the abuse of the comments section of blogs for SEO advantages. What you can do is leave relevant comments on blogs whose topic is connected with the field of business you’re operating in. Google’s Algorithms Can Detect Automated Linking As we just said, automated linking is a big no-no. Nowadays you have automated linking tools. While these tools help you build lots of links quickly, Google is now able to detect these things with the help of pattern variations in their algorithm. So the effectiveness of these tools is significantly reduced, and therefore not recommended. You’re unlikely to get the returns you expect. Submit to Targeted, Relevant and Quality Directories Directory submission is another common technique webmasters use. You have lots of directory submission services out there, but low-quality directories are not where you need to submit to. They will
be detrimental to your rankings. On the other hand, targeted and relevant directories are helpful for local SEO, and can be used to build links naturally. Not Too Many Social Bookmarking Links You also have social bookmarking links which are commonly used for link building. Using too much of these sites can put you in trouble. Google could take them to be manipulative or some kind of a link scheme. Randomizing Link Building Footprints May Not Work Finally, you need to realize that trying to randomize your link building footprint won’t necessarily keep Google from detecting any spammy stuff going on, since it is hard to truly randomize. As we mentioned earlier, Google’s algorithms have evolved and become smarter to detect spammy practices, particularly if you use automated programs to build links. Too many nofollow links from various sites can create footprints that convey to Google that some strange activity is going on. And you don’t want to convey that kind of an impression to Google. Get Backlinks the Right Way Experienced Long Island website marketing companies will ensure that their client companies don’t adopt any artificial or automated link building techniques for SEO benefits. The best way to get backlinks from quality sources is to create relevant, useful, high-value and engaging content in terms of blog posts, infographics, videos, etc. And the content that forms the basis for this can be answers to a relevant question - connected with your field – that you’ve asked all the owners of those great, high quality, high ranking blogs and websites. The answers they provide can help you write an engaging blog post containing all these answers. You can then request these blog or website owners to link to these. A Google search can give you a list of the top bloggers in your niche. Of course, advanced SEO companies have content writing as one of their primary services. And they can provide you with the solutions needed to get quality backlinks the right way.
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