SEVEN GARÇONS
SEVEN GARÇONS
WHAT WE DO Seven Garçons is a barber and hairdressers who pride themselves on their
attention to detail and high level of service. Open 7 days a week offering a wide range of services including: •
Haircuts
•
Beard trims
• • • •
Hot towel wet shaves Colouring Relaxers
Manicures
THE OPPORTUNITY Male grooming has never been more popular. As the influence of hipster culture on mainstream fashion increases, more and more young men are
taking pride in their appearance. We feel that there is a very big gap within the Gentlemen’s Grooming industry for a good gents salon that is stylish, offers superb service, but is also an affordable luxury.
Too often Gentlemen’s salons lack good customer service and are either unsettlingly cheap or far too overpriced. We believe that we can attract
new customers previously put off by bad salon experiences by offering them an upmarket alternative that combines excellent service, stylish surroundings and value for money.
SEVEN GARÇONS
THE SOLUTION We would solve the problem by creating a welcoming atmosphere in a
beautiful salon. Our friendly, talented and knowledgeable staff would all be well presented and know their roles within the salon. The aim is to keep it
simple by trying not to overcomplicate everything and maintaining a high level of customer service.
By offering a premium service at competitive prices, we believe we would
stand an excellent chance at growing our customer base fairly quickly. In what is a polarised market. Loyalty cards, engaging marketing and enticing prices would be combined to make sure our clients are able to keep coming back.
THE COMPETITION Although our competitors do have the advantage of high end salons, during our research we found a level of complacency about how they conduct their
business. They have been established to long and have stopped trying to win new business. This is true for salons at both ends of the business spectrum.
By being a classy but affordable alternative who would appeal to the majority of the market.
THE STRATEGY We would create a stylish mobile optimised website that would capture
bookings and help us to build an email list. We also look to use customer
testimonials, online reviews and build a social following through video tutorials
and profiles of the business and our staff. Engaging marketing strategies would also be used to keep our customer base growing.
Once the business grows we would look to create our own range of products.
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THE FINANCES Start up costs
Doing up the shop
Labour.
£20000.00
Equipment
£15000.00
Material.
Rent
Shop rent
Business rates Employees salary
Employee no1 Full time Stylist
Employee no2. Part time Stylist
Employee no3. Part time Beautician
Employee no4. Full time Apprentice
£15000.00
£18000.00 £8000.00
£24000.00
£11232.00 £6480.00
£6864.00
Insurance
Building insurance £1200.00 Liabilities insurance
£1500.00
Utility bills plus petty cash.
£5000.00
Subtotal £132276.00
Projections cost of running the salon for the first year is:
£82276.00
To break even on weekly basis the salon needs to make:
£1582.230
To break even on daily basis the salon needs to make:
£226.032
The cost of a haircut starts at £25.00. Therefore we need to do 9 haircuts a day.
SEVEN GARÇONS
REVENUE & SCALE Open for business on March 1st ‘16 First Quarter - March to May = 92 days Averaging 6 Clients per day
Haircut: £25 x 6 = £150.00 > £150.00 x 92 = £13800.00 Second Quarter - June to August = 92 days Averaging 12 Clients per day
Haircut: £25 x 12 = £300.00 > £300.00 x 92 = £27600.00 Third Quarter - September to November = 91 days Averaging 18 Clients per day
Haircut: £25 x 18 = £450.00 > £450.00 x 91 = £40950.00 Final Quarter - December to February = 91 days Averaging 24 Clients per day
Haircut: £25 x 24 = £600.00 > £600.00 x 91 = £54600.00 Grand Total gross revenue for the first year:
£136950.00
First Quarter of the Second Year (2017) - March to May = 92 days Number of clients remains at 24 per day
Haircut: £25 x 24 = £600.00 > £600.00 x 92 = £55200.00 Second Quarter - June to August = 92 days Number of clients increases to 26 per day
Haircut: £25 x 26 = £650.00 > £650.00 x 92 = £59800.00 Grand Total gross revenue for the second half year:
£115000.00
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THE FOUNDER AND TEAM Romain Berkemel - Director Romain has been hairdresser for the past 20 years and is currently working as general manager managing two gents grooming salon in West London.
When he first started there were only 3 people: Sam the owner, himself and
Elizabeth a part-time beautician. 5 years later he has built a team of 15 people and we is still growing.
“What I like about my job is the diversity and the different age group of people I
work with, we are just like a big family. I love recruiting new apprentices, seeing them learn new skills and helping them to improve their performance.”
Romain and his team at Seven Garçons are one of the finest in our industry. “We have a courteous team, expertly trained in delivering the finest of gents
grooming services. Our expertise and knowledge through the years of experience in barbering make us the only choice. “
SEVEN GARÇONS