Student Handbook
The Future is Here Transform Now You are part of this dramatic transformation. Whatever you do will have an impact on the change that is seen across the world. Young people have been at the forefront of all recent ground-breaking innovations.
“Don’t be a spectator. Play the game of life. It’s not the strength you lack but the will. Find that will and soar.” Tan Sri Dato ‘Sri Paduka Dr Limkokwing, founder and president, Limkokwing University of Creative Technology
The people who created Facebook, Google and Twitter were no older than you when they started to create those phenomenal online engines. In creating those giant footprints, they reduced the world to the size of a smartphone. Who would have imagined that the number of text messages sent each day could be larger than the entire population of the world? In making your own footprints, you too can bring about transformational changes to the future of your countries. The ability to shape and design the future is now in your hands. In creating new footprints, you are no less capable than anyone else. The future has always been and will always be defined by people with the passion and the drive to push beyond borders and beyond boundaries; by people who will move mountains if the mountains are getting in the way. The Future will always be about making possible what seems impossible today. Tan Sri Dato’ Sri Paduka Limkokwing President, Limkokwing University of Creative Technology
Dear student, It is a great pleasure to welcome you to Global University Campus programme in London! The primary purpose of the Global University Campus (GUC) progrwamme is to provide students in higher education with a short but intense UK & Western orientated stimulating and career enhancing programme which will better enable them to compete for employment with the leading corporate brands across the world. We very much appreciate your contribution to GUC’s success, and are committed to making your stay here a rewarding and enjoyable experience. Studying away from home requires some preparation, and certain matters must be taken care of even before you leave your country. This booklet provides advice and information on issues such as visa regulations, accommodation, transportation, financial planning, campus life, and London in general. We look forward to seeing you in London! London Campus Management
A life time experience How often have you said out loud, “I would love to discover the magic of Harry Potter or step inside the exciting world of broadcasting the ‘BBC’! someday…” or “My dream in life is to visit the majestic ‘Buckingham Palace’ or listen to the unique chimes of ‘Big Ben’? Now you can stop talking about it and do it! You can see the places in the world where legends were born. See the places you’ve only dreamed about or have seen in pictures. Limkokwing University makes it easy to have your dreams come true. You can gain an innovative global educational experience by participating in the unique ‘Global University Campus’ programme whereby you are given the opportunity to further develop your skills and abilities with this global empowerment programme focusing on five key areas to prepare you for the global workplace; Industry, Culture,SoftSkills,EnglishProficiency,PresentationandInterpersonal Skills.
Now you can travel worry-free and broaden your personal and career horizons as well as having the adventure of a lifetime!
What is Global University Campus?
Global University Campus
“The whole programme was fun and educational. We learned so much through industrial trips, as well as from the staff of Limkokwing London and our respective supervisors. We learned to enhance our artistic abilities by working on projects to create something for the future. We had to think innovatively and come up with great ideas that would help the world in many different ways. Also, the trip allowed us to experience a Western lifestyle where people were friendly and traveling was easy.” Saarah Ismail Faculty of Design Innovation
Our London “Global University Campus” programme provides residency in the most multicultural, advanced and vibrant city in the world where the students will be taking part in industry workshops, cultural visits, and lectures by guest speakers from political, entertainment, communicational media and commercial domains. These incorporate learning on business ethics, strategies, structures and operations and their career opportunities within all these many fields. Socially, the students will enjoy access to the rich cultures of the host country in particular its histories, music, arts, fashions, designs, and cuisines. Limkokwing London performs as the hub of a European experience of the plethora of operations in the latest innovations in music, fashion, entertainment, banking and commerce with industry workshops and introductions to some of the world’s most powerful organisations. In today’s highly competitive and globalised marketplace students need not only to ensure that they secure a good performance in a relevant degree programme they also need to prepare for the challenges and opportunities that await post graduation and transition to the global workforce.
“Through the Global University Campus, I was able to participate in the conception of a product and contribute unique skills to my course. Along with other students from other courses, we were able to learn about each other and cross-pollinate our skills and knowledge. It was a good experience that acted as a primer for teaching us how to work in the creative field.” Umar Sharif Faculty of Architecture & the Built Environment
“The London Global University Campus was the perfect opportunity to experience the design capital of the world. The talks and visits organised had a lot of educational value and just being in London itself, was a huge eye opener. I strongly believe that this programme can provide students with a global perspective in whichever course they are studying.” Esmond Sit Bo Sheng Faculty of Design Innovation
New to London and studying abroad? Kick start your international study adventure with our Global University Campus programme focusing on five key areas to prepare you for the global workplace; Industry, Culture, Soft Skills, English Proficiency, Presentation and Interpersonal Skills. The primary purpose of the Global University Campus programme is to provide students in higher education with a short but intense UK & Western orientated inspiring and career enhancing programme which will better enable them to compete for employment with the leading corporate brands across the world. Limkokwing London performs as a hub of a European experience of the plethora of operations in the latest innovations in music, fashion, entertainment, banking and commerce with industry workshops and introductions to some of the world’s most powerful organisations. The programme is independently accredited by the Ofqual (UK Government agency) recognised UK awarding body ATHE The Management Awarding Organisation and students who successfully complete the Global Campus programme will receive Certificates of Completion & Attendance from both ATHE and Limkokwing University.
The Programme & Expectation
Our London “Global University Campus� programme provides students a short residency in the most multicultural, advanced and vibrant city in the world where the student will be taking part in industry workshops, cultural visits, and lectures by guest speakers from political, entertainment, communicational media and commercial domains. Socially, the student will enjoy access to the rich cultures of the host country in particular its histories, music, arts, fashions, designs, and cuisines such as Houses of Parliament, Buckingham, Palace or Windsor Castle Tour, Guided London Bus Tour, Borough Street Market, Premier League Stadium Tour and West End Theatre Land.
Innovation An all pervading theme of the program will be to demonstrate that turning good ideas into practical results and success is dependent upon the key dynamics of establishing, nurturing and developing an innovative culture within a business or organisation. The program will identify some of the key areas of a business or organisation that need to be re-evaluated in order to create an innovative culture including in particular strategy and processes and identify and evaluate the leadership skills conducive to the creation of an innovative culture.
Employability Skills A distinctive feature of the programme is that there is a clear emphasis upon strengthening the key skills young graduates need to secure and succeed in ‘high income’ graduate employment. Accordingly, the programme covers a range of relevant skills including in particular the following • Time Management • Leadership • Persuasion • Presentation Skills • Effective Research Skills • Problem Solving • Team Building • CV Design & Interviewing Skills • 360 Perspective
Industries Workshop & Visits The programme comprises ‘cutting edge’ lectures and workshops from a number of acknowledged London based industry leaders with the usual emphasis being on commonality not just developments in specific industry disciplines. The programme’s structure will give participants a unique insight into professional life and work in UK and the West. The programme achieves a good harmony as between the lecture theatre and ‘site visits’ to prominent global industry brands including corporations such as Apple, Google, Coca-cola, HSBC, TESCO, Adidas, BBC, Bank of England etc. The aim of such visits is to enable students to familiarise themselves with relevant and concurrent industry practices and to learn at first hand as to key operational dynamics.
Creativity The creative industries sector is the most dynamic emerging sector in the world economy. In the UK alone the creative sector has grown twice as fast as the rest of the economy in the last decade. The creative industries currently contribute 6% of UK GDP and employ over 2 million people. The Global University Campus program fosters creative thinking and encourages students to challenge existing mindsets by nurturing ‘out of the box’ thinking.
Culture Dive right into the heart of the United Kingdom’s culture with visits to the most iconic places such as the London Eye, Madame Tussauds, the British Museum and the Royal Albert Hall to name but a few. Indulge in opulence, drinking high tea in the finest tea rooms or venture to our neighbour Buckingham Palace to watch the changing of the guard.
Soft Skills Place yourself ahead of your peers by developing your time management, team building, problem solving, communication, decision making and leadership skills, the six most commonly looked for soft skills by global employers.
Presentation/Interpersonal Skills Look, act and talk the part with the guidance of our personal and professional development coach. Experience scenario simulation within a business environment, team building activities, leadership coaching, SWOT analysis and other decision making frameworks along with weekly presentations.
English Proficiency There really is no better place to perfect your grammar, pronunciation and confidence with the English Language than right here in the heart of London. With our fantastic language team on board you will feel more than confident to develop your skills in a supportive environment.
What you should expect in your Global University Campus experience: Key industry visits Relevant industry talks in a small group setting Educational tours (historical and cultural, conferences and exhibits) Interactive workshops Certificate of participation and completion Employability Skills Enhancement Everyday there is a focus on a special theme: • [History] • [Tourism] • [Life Style] • [Creativity] • [Communication] • [Culture and Arts] • [Design Innovation] • [Culture & Business] • [Fashion Innovation] • [Retail and Business] • [International Business] • [Branding and Advertising] • [Product Design Innovation] • [Digital & Electronic Creation] • [Environment/Architecture Innovation] Every day is inspiring, exciting and you gain knowledge
By the end of the programme, you are expected to: • •
• • • • • •
• •
To compete with confidence in the highly competitive global marketplace To understand the key dynamics for successful engagement and working with globally competitive companies in Europe, North America & Asia To converse more effectively in English both oral and written To utilise a range of key employability skills To identify and evaluate the leadership skills conducive to successful personal career advancement To harness a range of relevant business and professional connections designed to facilitate career advancement To appreciate the dynamics of UK & Western business & social culture To demonstrate that an innovative culture is essential to the long term survival of a business or organisation and that it goes beyond mere product development To understand the importance of the creative industries sector to economic growth and prosperity To think creatively and challenge established mind sets
Global University Campus Outcomes: There are clear and identifiable outcomes from participation in the Global University Campus programme. They include the following: • • • • • • • • • • •
Significant career & personal development enhancement Widening of personal and career horizons Unique and comprehensive insight into the business & cultural dynamics of UK/Western world and Asia Development of a global mindset Capacity for creative thinking Experience of working in a multidisciplinary multinational team on a project assignment Enhanced English Language skills Enhancement of employability skills set Certificates of Completion from a UK Government recognised awarding body & Limkokwing University Insight into career enhancing transcontinental opportunities Industry and professional networking opportunities
Networking A salient feature of the programme is that it fosters and facilitates a range of significant networking opportunities for students not just in the UK but across the globe. These opportunities come in a myriad of ways including exposure to global industry leaders, industry visits, interaction with graduates from around the world and the showcasing of individual student work through the programme assessment process. Frequently students during the programme secure internship and work experience opportunities through these networking opportunities.
The City The City of London is based on the original Roman town of Londinium, founded in around AD50. London is the cultural, political and economic heart of Britain, famous for world-class museums, galleries, royal palaces, shopping destinations, West End theatre shows and award-winning restaurants. London is also renowned for its creativity, innovation and originality in art, theatre, music, design and cuisine.
Weather & What to wear
The climate in London is generally fairly temperate throughout the year, with frequent cloud and rain, but also spells of settled, fine weather. Temperatures range from 12 to 25ºC in the summer, down to 2 to 12ºC in the winter. During this season warm clothing, a waterproof jacket and sensible shoes are essential. We would recommend that you bring sensible clothing, but also be prepared for rain, umbrellas can be useful!
The official UK weather seasons are as follows: Spring: March, April and May Summer: June, July and August Autumn: September, October and November Winter: December, January and February
‘No matter the time of year, always keep a travel-size umbrella in your purse.’
Since you will be attending formal events and visits arrange by university, it is best to follow a simple and traditional code which will guarantee your access to all the palaces, and in the subsequent photo album! In smarter gear not only you will look better, but you will avoid the whims of fashion that could be an embarrassment both at the event or the fashionable city of London.
Become Better, Bolder and Stronger Global Graduates 18th May – 2nd June 2016
ITINERARY
Wednesday 18 May
Global University Campus Students Arrival to London-Heathrow
Thursday 19 May [Culture & Life Style] Welcome briefing and ice breaking orientation 10:30 – 12:30 Registration and orientation series of ice-breaking and fun activities Campus History Tour by London Team 13:30 – 14:30 You will be taken on a heritage tour of the London campus building by London team members to learn more about 106 Piccadilly which was built in 1761 (it is believed by Palladian architect Matthew Brettingham Snr.). You will be amazed to know that the house was bought in 1764 by the Sixth Earl of Coventry, who employed renowned Scottish architect Robert Adam to design various parts of the interior, principally on the piano nobile (first floor). The most stunning of these decorations is undoubtedly the fabulous Neo-Classical ceiling in the Great Room, and the exquisite (but now lost) octagonal Dressing Room of Lady Coventry. Later additions (in 1889 and 1916) will also be looked at. Brief biographies of some former inhabitants and visitors will be given, most famously Ian Fleming Naval Intelligence officer during World War II, and creator of James Bond, who lived in the building during the war when it housed the St. James’s Gentleman’s Club. Team allocation and team building exercise 14:30 – 17:30 • To Energizes teams and builds morale • To Promotes communication • To Strengthens teamwork
Friday 20 May [Culture & Arts] Visit Windsor, Bath and Stonehenge 8:30 – 20:00 Stonehenge: One of the most famous sites in the world which backs to 5000 years ago, Stonehenge is composed of earthworks surrounding a circular setting of large standing stones. Archaeologists had believed that the iconic stone monument was erected around 2500 BC. One recent theory, however, has suggested that the first stones were not erected
until 2400-2200 BC, whilst another suggests that bluestones may have been erected at the site as early as 3000 BC. We will visit Stonehenge which is located in the Wiltshire, about 2.0 mile west of Amesbury and 8.1 mile north of Salisbury. On entrance you will Bath - Admire the beautiful Georgian City of Bath, one of the finest world heritage sights including many magnificent ancients such as Bath Abbey, the Royal Crescent, the Circus, Assembly Rooms and the famous Pulteney Bridge. Windsor Castle, in Windsor in the English county of Berkshire, is the largest inhabited castle in the world and, dating back to the time of William the Conqueror, is the oldest in continuous occupation. Most of the Kings and Queens of England, later Kings and Queens of the United Kingdom, have had a direct influence on the construction and evolution of the castle, which has been their garrison fortress, home, official palace, and sometimes their prison. Learning outcomes: To learn about the heritage and progression of England as a country through its architecture To gain an insight into the different influences England has had over time from paganism, to the Romans and the French. To understand the beginnings of the English class system and how this was heavily influenced by the French Activity Students will spend one glorious day visiting some of England’s most revered historical towns and locations, including Stone Henge, Windsor and Bath. These famous sites have each contributed to the progression of England and students will learn their secrets from historian and architect, William Bailey. Facilitator/s William Bailey, Historian and Archaeologist , Registered and certified Blue Badge guide of British Tourism
Saturday 21 May [History] + [Life Style] Research Tour of the world's oldest museums; British Museum 10:00 – 13:00 The British Museum is vast and its collections, only a fraction of which can be on public display at any one time, comprise millions of objects. First-time visitors generally head for the mummies, the Rosetta Stone, Lindow Man, the Lewis Chessmen
and the Sutton Hoo ship burial. The Great Court is a vast and beautiful covered piazza, designed by Foster and Partners, surrounding the free reference library in former Round Reading Room. Learning outcomes: To learn about the history of Britain and how its political past was entwined with nations around the world To discover how museums are becoming interactive and how they communicate with and involve families and schools in their activities To learn how we can discover new information about our past through artefacts Activity Students are free to roam the vast collections of the British Museum, tasked with finding one object that is indicative of a past way of life, students must try to find this object on the British Museum’s website and trace its history from creation to display. Research tour of Serpentine Gallery and Sackler Gallery 14:00 – 17:00 Learning outcomes: To allow students to engage with cutting-edge art and innovation To promote active thinking in students To encourage students to question what they see in order to develop their own opinions, and “free” their minds Activity Students are taken to the Serpentine Gallery to see the work of some of the UK’s and the world’s most creative artists and designers. Current exhibitions include: Tabor Robak, Drinking Bird Seasons and Jimmie Durham’s, Various Items and Complaint.
Sunday 22 May [Creativity] London photography fair 2016 It's Spring! London Photograph Fair of 2016 takes place in Bloomsbury
Sunday collectors fairs are held in Bloomsbury four times a year. Since 1982 they have been the source of many great finds - a collector's and dealer's best kept secret.
Monday 23 May [Communication] Research tour of Gran Plaza Hotel at Kensington 9:00 – 12:00 Federal Land Development Authority (FELDA) subsidiary, Felda Investment Corporation (FIC), has acquired Grand Plaza Kensington Hotel in London, in a move to diversify its investment assets and would enable the company to maximise its investment returns for the ultimate benefit of stakeholders.
“It marked an important milestone in the company’s history as its first stepping stone in creating a brand name for FELDA. “…….. the Grand Plaza Kensington aims to attract guests looking for a luxury yet affordable accommodation. “Moreover, the Malaysian hospitality is next to none and we are confident that we would be able to attract both Malaysians and foreigners to stay with us by offering excellent services and delicious Malaysian cuisines.” Tan Sri Datuk Seri Utama Haji Dr. Mohd Isa Bin Dato’ Haji Abd Samad Chairman of FELDA Objective: To rebrand and reposition the hotel as a boutique hotel promoting Malaysian and FELDA Heritage in the effort to brand FELDA to the World through various possible medium Outcome: The differing disciplines will work together as teams of consultants identifying the various aspects and propose solutions to the current scenario. There will be a presentation at the end of the 2 weeks where the proposal will be compiled for submission.
Can stand-up comedy make you a better public speaker? An interactive workshop by Lily Matorin. 14:00 – 17:00 Lily Matorin is the director and co-founder of ShopStation Ltd., an English high tech ecommerce software company. She has been studying and learning the art of stand up for more than 10 years. She has been part of Second City improve group in Toronto and did her Groundlings in Los Angeles. She performed live at a comedy club for number of times and done more than a year of the Toastmasters in Ernst and Young. The purpose of this workshop is to encourage students to face their fear of public speaking and stand-up comedy. To show them the power of holding an audience and making people laugh. To give history and up-to date knowledge on all the current comedic trends and career possibilities. Lily Matorin will share her experience of how it’s possible to run a business while also pursuing an acting or comedic career. Learning Outcomes:
Hands on knowledge of public speaking and how to conquer fear Key skills of stand-up comedians Understanding the challenges and risks Personal self development through stand-up To be braver when an opportunity comes to give a speech or to perform To know all the latest news of current comedians that are dominating Hollywood how they got there, their techniques, and skills, and how to follow their path
Activity: Stand up and perform in front of class, possibly be filmed and edited to create a reel
Tuesday 24 May [Innovation] Speaker’s Corner 9:30 – 10:00 Enhancing Student Employability by Professor Cedric Bell, Vice Chancellor 10:00 – 11:00
Learning outcomes: To improve the chances of students getting a job interview To prepare a good CV To consider how best students should prepare for an interview To explain how to ‘think on your feet’ at interview How to develop a global mindset To reflect on what you have learned from the Global Campus programme Activity Professor Cedric Bell guides students through the processes of creating a CV and how to impress at an interview in an interactive presentation. Research tour of Science Museum 13:00 – 17:00 The Science Museum was founded in 1857 as part of the South Kensington Museum, and gained independence in 1909. Today the Museum is world renowned for its historic collections, awe-inspiring galleries and inspirational exhibitions. Learning outcomes: To learn how science has made some of the most innovative designs that have helped mankind To discover what the museum means when it says ‘expect the unexpected’ and how students can use science in their own designs To find out about the world’s forefront thinkers To engage with the history of photography and its modern uses Activity Students are taken to London’s Science Museum where they can learn about aeroplanes, machines, light and even art Facilitator/s Jake Morton, Lecturer and Artist and art theorist.
Wednesday 25 May [Tourism] Speaker’s Corner 9:30 – 10:00 Trip to the Thames Riverboat to Greenwich Peninsula 10:00 – 17:00 Learning outcomes: To appreciate the value of Greenwich and its place in London’s multi-layered history To find out the history of river boats and how they are used nowadays To learn about the GMT and how London won this prestigious privilege Activity Students will sail down the Thames on a river boat, taking in the sights and speaking with the crew aboard the boat. On their arrival in Greenwich they will be given the chance to wander at the places such as the Painted Hall, the Cutty Sark and the Greenwich Observatory Visit to National Maritime Museum and Royal Observatory Learning Outcomes: To discover the history of Maritime England To experience first-hand artefacts that have changed Britain’s course Activity
Visit to the largest maritime museums in the world with nearly two and a half million objects in its collections.
Research Tour of Greenwich market and Village Learning Outcomes: To understand the importance of Greenwich Market and its history The Cultural importance of this market and village in the context of Historical heritage and contemporary architecture To speak to the vendors and find out about the process of setting up a stall Activity
Students will experience a market and village set at a world Heritage Site, enjoy Britain’s only cable car and have access London’s prettiest royal park
Thursday 26 May Project supervision and consultation session between each individual group and academic team. 10:00 – 17:00 The primary reason for running Tutorial and Academic Supervision is to create a valuable learning experience for the Global Campus’s students by putting them in touch with professional, corporate and business mentors. There are plenty of occasions and opportunities for students to be guided by highly qualified professionals in various subject matters. Students will have a dedicated session to see their supervisors every week. The specific objectives of the above sessions are to: • Provide a vehicle for the students to gain professional growth by interacting and networking with people carrying out professional roles. • Encourage the development of project tasks and goals. • Create an opportunity to build and develop: o Communication skills o Presentation skills o Workplace etiquette o Networking • Create a professional identity – i.e. help in understanding what it means to be a professional within a working environment. Through these weekly sessions tutorial guidance will be provided by the respective supervisors and other members of the academic staff. Tutorial will provide academic oversight of the planning and content of the student’s group/individual projects. This will be particularly important at the formulation stage of projects.
Friday 27 May Project supervision and consultation session between each individual group and academic team. 10:00 – 17:00
Saturday 28 May Research tour of the Victoria and Albert Museum 10:00 – 13:00 Learning Outcomes: To allow the students engage with historical artefacts from around the world To encourage students to find inspiration Activity Students find one artefact that they think would have inspired people in the past. Speaker’s Corner: Select five students to discuss the most inspirational item they found and why they think it would inspire. Hyde Park & Diana, Princess of Wales Memorial Fountain 14:00 – 17:00 The Diana, Princess of Wales Memorial Fountain is a memorial in London dedicated to Diana, Princess of Wales, who died in a car crash in 1997. It was designed to express Diana's spirit and love of children. The fountain was designed by Kathryn Gustafson, an American landscape artist, and cost £3.6 million. Gustafson said she had wanted the fountain, which was built to the south of the Serpentine, to be accessible and to reflect Diana's "inclusive" personality. Gustafson said: "Above all I hope that it provides a fitting memorial for the Princess and does credit to the amazing person that she was. Learning outcomes: To learn the relevance of the memorial and of the ‘People’s Princess’ To learn about how it was designed and created, with specific reference to the design process Activity Students are taken to Hyde Park to understand the significance of the Park and its famous memorial. Students are invited to relax, take pictures and feel at home in one of London’s largest parks.
Sunday 29 May Visit to Natural History Museum Learning Outcomes: Develop an understanding of evolution in the wild life and nature over centuries Appreciate the mysterious and beautiful aspects of nature and its evolution Develop and eye for detail in identifying different species of animals To challenge the way people think about the natural world – past, present and future. Activity Through this guided tour of the Museum students will have insight into a broad array of wild life and natural discoveries. The students will have an opportunity to learn about evolution of the earth and its wildlife, segregated as centuries. Research tour of Covent Garden and Borough Market 10:00 – 14:00 Learning Outcomes:
To understand the importance of both Market and its history To identify the differences between the market To understand how various culture display their goods to customers To speak to stall holders and identify which country they come from and find out about the process of setting up a stall in the UK and their home country To learn the cultural importance of these market in the context of Historical heritage and contemporary architecture
Monday 30 May A Walk Around the Famous Portobello Market In Notting Hill London UK 9:00 – 18:00 The world’s largest antiques market with over 1,000 dealers selling every kind of antique and collectible item. Visitors flock from all over the world to discover one of London’s best loved landmarks which contains the most extensive selection of antiques in Britain.
The History of Portobello Road Nestled in the trendy London district of Notting Hill, Portobello Road is home to one London’s (and the world’s) most iconic and famous markets. Today buzzing with pubs, restaurants and a diverse range of communities, nearly 300 years ago it was a very different place. Originally no more than a winding country path known as Green Lane, it took its name from Porto Bello Farm which was built in the area which we now know as Golborne Road. The farm was named after the town of Porto Bello in Panama, captured by the British from the Spanish in 1739, as part of the War of Jenkins Ear. Learning outcomes: To discover a different side to London To learn to barter To learn about one specific type of antique To Learn about Limkokwing Fashion Club Activity: Limkokwing University “TV News Mission” The world's most famous luxury tourism department store Harrods remains at the height of British luxury retail, attracting millions of loyal customers from across the globe with its unrivalled product selection. London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets. The shop's 330 departments offer a wide range of products and services. Products on offer include clothing for women, men, children and infants, electronics, jewellery, sporting gear, bridal trousseau, pets and pet accessories, toys, food and drink, health and beauty items, packaged gifts, stationery, housewares, home appliances, furniture, and much more.
A representative sample of shop services includes 32 restaurants, serving everything fromhigh tea to tapas to pub food to haute cuisine; a personal shopping-assistance programme known as "By Appointment"; a watch repair service; a tailor; a dispensing pharmacy; a beauty spa and salon; a barbers shop; Harrods Financial Services; Harrods Bank; Ella Jade Bathroom Planning and Design Service; private events planning and catering; food delivery; a wine steward; bespoke picnic hampers and gift boxes; bespoke cakes; bespoke fragrance formulations; and Bespoke Arcades machines. Up to 300,000 customers visit the shop on peak days, comprising the highest proportion of customers from non-English speaking countries of any department store in London. More than five thousand staff from over fifty different countries work at Harrods. As of 15 October 2009, Harrods Bank has started selling gold bars and coins that customers can buy "off the shelf". The gold products range from 1 g to 12.5 kg, and can be purchased within Harrods Bank. They also offer storage services, as well as the ability to sell back gold to Harrods in the future. Learning outcomes: To understand what makes Harrod’s one of the leading department stores in the world To find out the services that Harrod’s provide and how this aids their business model To discover how they combine traditional with contemporary in each of their retail departments Activity The students get to experience the unique store that is Harrod’s. Harrod’s motto is Omnia Omnibus Ubique—All Things for All People, Everywhere, students are given the chance to realize the extent to which this is true, and who knows, even pick up a souvenir or two! Their trip is followed by lunch in the Disney Café at Harrod’s. NOTE: Monday is Bank Holiday and the university will be closed.
Tuesday 31 May [Outside Campus] Integrated project Group Work and Brainstorming by each individual group 9:00 – 17:00
Wednesday 1 June [Student’s Farewell] Final Presentations and Award Ceremony 9:00 – 13:00
Thursday 2 June [Departure] Check out from accommodation / Depart to Heathrow Airport
Limkokwing University of Creative Technology Limkokwing University of Creative Technology was established in 1991 by founder and namesake Tan Sri Dato’ Sri Paduka Dr Lim Kok Wing. Limkokwing University is a private international university with a presence across Asia, Europe and Africa. With its main campus in Malaysia, the university has over 30,000 students from more than 165 countries, studying in its 14 other campuses in Botswana, Cambodia, China, Indonesia, Lesotho, Sierra Leone, Swaziland and the United Kingdom. Shaping hearts and minds to empower global transformation It takes a special kind of skill to rise above the rest and excel in today’s fast moving world. It requires left brain-right brain thinking that is able to concentrate, conceptualise, and connect. This skill is all about synthesizing information and arriving at innovation. At Limkokwing, we open our students’ minds to connect the dots, see the big picture, and make a new sense of life. We create a campus environment where students are: • • • • •
Exposed to exciting campus events that build social skills. Challenged by industry projects that open their eyes to the complexities of the real world. Stimulated with personal freedom to explore and experiment with projects that give them confidence and shape their opinions. Engaged in the creation of new and exciting enterprises. Involved in community work that adds value and meaning to their lives.
106, Piccadilly, London W1J 7NL, United Kingdom; +44(0)20 7758 5700; www.limkokwing.net facebook.com/LimkokwingUK twitter.com/Limkokwing_UK youtube.com/LimkokwingTUBE