Baccarat Hotel Rabat, Morocco Grand Opening Invitation
CREATIVE BRIEF Baccarat Hotel was chosen for this project as it is an epitome of l uxury lifestyle. This is a lavish development that will open its doo rs soon in next couple of years. The brand is well-known for its he ritage and craftsmanship but in order to stay competitive they cre ate contemporary design that will attract more younger audience. Red is a signature color for Baccarat, therefore I picked it as a mai n color for an invitation box. Also, I incorporated gold and silver t o mimic mirrored walls, sparkling chandeliers, and decorations int ricate crystal sculptures used in their hotel’s decoration. To make it unique I designed 360 degree cut out book with a shape of Bac carat’s signature Zenith Chandelier.
MIND MAP celebration
know-how elegance sophisticated
craftsmanship
heritag e
royal
luxurious contemporary classic crystal
French
architecture
red chandelier
interior lighting mirror
lavish
NARRATIVE Founded by King Louis XV, Baccarat is a legendary French crystal company w hose artisans have mastered their craf t over 250 years. The Baccarat name h as long been synonymous with royalty: kings and queens, sultans and tsars, m oguls and modern-day stars. Its glitteri ng objects d’art are defined by their el egance and authenticity, used through out the most sumptuous repasts and c elebrations of life. Baccarat is translati ng its essence into contemporary cultu re, still playing homage to its history.
World’s first Baccarat Hotel opene d in the heart of Manhattan in 201 5 named one of New York’s most l uxurious hotel and described as a modern version of Versailles. As soon Baccarat Hotel will have c ome to Morocco. The Baccarat Hot el Rabat, like its sister property in New York, will draw on the distingu ished 250-year history of the iconi c French crystal brand. are boutiqu e five-star luxury hotels with uniqu e blend of tradition and innovation
Baccarat hotel Rabat, Morocco
INSPIRATION
TYPE SPECIMENS For this invitation I was loo king for a simple yet classi c typeface that would com pliment The Baccarat logo which is a cursive calligrap hy font with the curved lett ers that add elegant touch.
SAMPLE SKETCHES
SAMPLE SKETCHES
MOCK UPS
MOCK UPS
FINAL PIECE
REFERENCES • http://us.baccarat.com • https://www.baccarathotels.com/our-heritage • https://ny.curbed.com/2015/4/15/9970398/worlds-first-baccarat-hotelis-dripping-with-crystalnaturally • https://tophotel.news/baccarat-hotel-to-open-in-morocco/