t d a Re
d e e c c u S o
e d i u G y t i t n e Id
Purpose:
The ability to read is a very important skill for every child. It is a skill that kids will use every day throughout their lives. It is also an essential communication skill in order to interactive and understand with one another. This identity book will help you navigate through the new Read to Succeed brand. The new mark is not only distinct, but also a unique and memorable way to represent the helpful community for kids.
The guide designed functions like a blueprint to help present the new brand in more detail, in order to achieve a more cohesive and distinct image for all brand applications. It is important to handle the brand with care. The book will explain all the reproduction and application instructions to make our new visual expression the best it can be.
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Table of Contents Purpose.......................................................4 Table of Contents........................................7 Signage........................................................9 Primary color palette..................................10 Typography.................................................11 Signature Color Variations..........................12 Backgrounds...............................................14 Size Dimensions..........................................15 Proper Signature Uses................................16 Stationary Signatures.................................17 Website Guidelines....................................19 Mobile Web...............................................20 Signage Guidelines.....................................21 Photography Tips.......................................22 Bookmarks.................................................25 Shirt Designs..............................................26 7
Signage:
The new mark for Read to Succeed is a carefully crafted logo. It is a playful image with a book and a sun. The ideas behind the brand are thoughtfully designed to showcase the Read to Succeed organization and their helpful service to young pre-schoolers. The lines on the bottom half of the logo illustrates a book, reflecting one of the organization’s main goals to teach young kids how to read. The sun rising up from the book is a fun metaphor which alludes to the bright futures ahead of the children in the program.
The brand also shows Read to Succeed’s friendly aid to prepare, and give young kids the early skills and techniques in reading. The new brand will gives a friendlier and warm feeling when one sees the logo. One can tell that it’s an organization created to help kids succeed. The concepts behind the logo are clearly illustrated in a modern and contemporary-like aesthetic. The typography chosen is also fresh and clean to complement the image beside it.
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Primary Color Palette:
Color is an essential part of the Read to Design brand. It is best to stick to one or few of the chosen colors to make a more organized and cohesive presentation. The picked colors mostly reflect the logo itself, but not all. Using any of these colors sparingly will help the brand visual.
Typography:
Calibri: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890`-=[]\;’,./~!@#$%^&*()_+{}|:”<>?
Moderna: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890`-=[]\;’,./~!@#$%^&*()_+{}|:”<>?
Corbel: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890`-=[]\;’,./~!@#$%^&*()_+{}|:”<>?
Goudy Old Style: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890`-=[]\;’,./~!@#$%^&*()_+{}|:”<>?
To complete the visual package, typography is very important. It is often best to choose clean, simple and non-decorative texts to express the brand. Readability and legibility are also factors to keep in mind. That is why we have also chosen set of primary typography to use to help the brand be more cohesive and distinct.
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Signature Color Variations:
There are various ways to reproduce the brand in a wide variety of mediums. Depending on the background color of the medium and the material being used, the logoâ&#x20AC;&#x2122;s color will vary. Each material and medium that is displayed or printed on will appear differently. To ensure the best presentation of the brand, different colors of the signature will have to be used.
Keep in mind that the colored logo visual is always the preferred choice of presentation. You may use gray-scale or the black in white variations when reproduction is limited. The reverse versions can be used when the background conflicts with the signature. For a black and white medium, the grayscale and one-color reverse variations works well with it.
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Backgrounds:
The Read to Succeed signature is built to be versatile against most backgrounds. When putting the brand against a foreign background, make sure that there is enough contrast to read it. It is best to avoid extremely flashy or bright backgrounds that are hard to read. If a dark background compromises
legibility and readability, using the reverse variation can be used instead. On these pages, there are some examples of what kinds of backgrounds the brand can be placed, but not limited to.
Size Dimensions:
The Read to Succeed signature is best placed with enough space around the logo to ensure readability. The visual will become more isolated and have more room to breathe from competing texts and images. It is much harder to an image to be read at a cluttered page.
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Proper Signature Uses:
The brand logo itself is best left unmodified. Changing the brand image in any way usually damages its integrity and the brand itself. It is better to use the ready-made signature images provided to ensure the best possible presentation.
Stationary Signatures:
The brand can be recognized more quickly through similar stationary layouts. With the similar image and placement, the whole brand will be much more cohesive and memorable.
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Website:
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Mobile Apps:
Exterior Signage:
Banners are a great way for displays. When designing signage, simple and clean are important factors to keep in mind. Make sure suggested typefaces, colors and rules are consistently used here as well. Here are some banners designed for you to use.
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Photography Guidelines:
When it comes to photography, consistency should also be considered here as well. The photographsâ&#x20AC;&#x2122; subjects should be similar, as well as the colors, setting, and the similar range of emotions or actions captured.
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Bookmarks:
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Shirt designs and other collateral items are great fun ways to spread the Read to Succeed organization. They require interaction with these items, thus potentially making them more familiar with the brand.
front view
front view
Buffalo
Shirt Designs:
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back view
Buffalo