CHASTAIN MEADOWS
Proposal to Provide Leasing Services Chastain Meadows | April 2022
Presentation Objectives 1. 2. 3. 4. 5. 6. 7.
About LPC The Team Relevant Experience Market Overview Leasing Strategy Marketing Approach Why LPC
About Lincoln Property Company
Notable Clients
LPC Southeast Facts • Approximately 30 Million SF managed/leased • Fully staffed, vertically integrated offices in Atlanta, Orlando, Tampa and Miami • Over 15 Million SF of acquisition and development valued at over $2 Billion
Global Presence. Local Focus.
8,550 $94B Employees nationwide
In managed assets
55+
Years of experience in commercial development
433m
Square feet under leasing and/or management
$22b
• Lines of business: Management, Leasing, Brokerage, Acquisitions, Dispositions, Development, Construction Management, Advisory Services and Green Building Services.
Acquisitions over 15 years 3
The Team
19 years
16 years
Michael Howell
Hunter Henritze
Senior Vice President Senior Vice President • Project Lead • Strategic Broker Relationships • CapEx Lead
5 years
Caroline Fisher Vice President • Project Co-lead
3 years
11 years
Robert deGolian
Jessica Dove
Leasing Associate • Competitive Set Expert
Marketing Director • In-house All-Star team
We’ve Got You Covered
4 years
Spencer Papciak Research Manager • Direct Research Resource
5
Tony Bartlett Executive Vice President Market Leader
OFFICE LEASING
INDUSTRIAL LEASING
CONSTRUCTION
PROJECT MANAGEMENT SERVICES
MARKETING
RESEARCH
Michael Howell
Denton Shamburger
David Gay
Michelle Vaughn
Jessica Dove
Spencer Papciak
Sr. Vice President Leasing
Sr. Vice President Industrial
Sr. Construction Manager
Sr. Project Manager
Marketing Director
Research Manager
Hunter Henritze
Turner Fortin
Chris Wakefield
Stacey Gay
Kimiri Smith
Sr. Vice President Leasing
Leasing Associate Industrial
Construction Manager
Project Manager
Marketing Manager
Caroline Fisher
Colin Beecham
Maia Perri
Vice President Leasing
Leasing Associate Industrial
Marketing Coordinator
Robert deGolian Leasing Associate
Matt Fergus Vice President Leasing
Seabie Hickson Senior Leasing Associate
Resource Structure
6
Relevant Experience 7
Over 5 Million SF of Single-Story Office Experience
8
LPC Notable Single-Story Deal Experience TENANT
SF
Building
TENANT BROKER
BROKERAGE FIRM
Aaron Rents
115,314
Chastain Center
Kirk Diamond / April Parrish
Cushman & Wakefield
Lonza
93,963
Bluegrass Promenade
Bert Sanders
Newmark
Ricoh
90,350
Sugarloaf I
Anthony Rye
Newmark
ADP
73,265
2555 Lakeside Parkway
Scott Panzer (NYC) / Gregg Metcalf
JLL
Booster Enterprises
56,000
Lakeside Peachtree Corners
Will Grogan
Lavista
Siemens
56,000
Lakeside Peachtree Corners
Travis Jackson / Addison Merriwether
Cushman & Wakefield
BioLab
50,000
Huntcrest IV
Steve Barton
CBRE
ANSCO
40,524
Lakeside Peachtree Corners
Kevin Creel
Cresa
Comverge
35,607
Lakeside Peachtree Corners
N/A
N/A
Toyota Motor Sales
33,224
Great Oaks Center
Gary Waddell
Waddell Realty Services
VXI Global Solutions
27,556
Royal Phoenix
Steve Morgan
Avison Young
Sparus Holdings
27,000
192 Tech Park
Rusty Bennett
NAIBG
DMX, Inc.
22,800
3170 Reps Miller Rd.
Jeff Sheehan
Site Selection
Mmodal Services
21,468
Lakeside Peachtree Corners
Sam Holmes/Ellen Stern
CBRE
Nanolumens
19,279
Lakeside Peachtree Corners
Doug Wise
Cresa Partners
Delta Apparal
18,600
Sugarloaf IV
N/A
N/A
Utiliquest
15,854
2580 Westside Parkway
Bo Riddle
Transwestern 9
+1.75 Million SF Current LPC Single-Story Portfolio
10
190/192 Tech Pkwy
11
Cobb Corporate Center
12
Northwoods Commons
13
Lakeside at Peachtree Corners
14
30/35 Tech Park
15
Marietta Tech Center
16
Chastain Center
17
Complex West Midtown
18
Ellsworth Office Lofts
19
Puritan Mill
20
Inland Tract
21
Market Overview
Parameters: Kennesaw/Town Center Submarket, 15,000 sf +, Office, No Medical, No Owner Occupied, Class A and B
Inventory Vacant SF 1,385,919 2,394,829 3,780,748
Class Class A Class B TOTAL
Occupancy % Net Absorption Q1 2022 Net Absorption Past 12 Mos Under Construction SF FS Direct Rent 240,533 82.6% (28,567) (43,173) 0 $28.53 468,024 80.5% (25,134) (19,482) 43,367 $22.93 708,557 81.3% (53,701) (64,424) 43,367 $25.19
Kennesaw / Town Center Submarket Overview
ket Stats
Class
Inventory
Vacant SF
Class A
1,385,919
Period Q1 2019
240,533
Q3 2019
Class B
Office, No Medical, No Owner Occupied, Class A and B
2,394,829
% Net Absorption Q1 2022 Net Absorption Past 12 Mos Under Construction SF Q1 2021 82.6% (28,567) (43,173) 0 80.5% (25,134) (19,482) 43,367 Q3 2021 81.3% (53,701) (64,424) 43,367
3,780,748
Absorption and VacancyPeriod Rate Absorption and Vacancy Rate
40,000
Q1 2019 Q3 2019
20,000
Q1 2020
0
Q3 2020
-20,000 -40,000
Q1 2021
-60,000
-48K Q3 2021
-80,000
Q1 2022
-31K
-75K Q1 2019
Q3 2019
Q1 2020
Q3 2020
Absorption
Q1 2021 Vacancy Rate
81.3%
Rental Rate $22.66 27K $22.53 $22.80 $23.05 $23.29 $22.60 $22.95 $23.85 $24.18 $24.22 $24.42 -54K $24.57 $25.20
Q3 2021
10.6% 10.6% 10.5% 10.5% 12.5% 13.7% 13.7% 17.0% 17.8% 18.0% 17.3% 18.7%
80.5%
708,557
Q1 2022
-100,000
82.6% 10.3%
Absorption Vacancy Rate -16,752 -10,709 359 2,827 -103 -75,067 -47,191 FS Direct Rent 830 -47,549 $28.53 -30,588 $22.93 -7,064 $25.19 26,929 -53,701
468,024
Q1 2020 Q3 2020
TOTAL
Occupancy %
Q1 2022
Net Absorption Q1 202240,000 20,000
(28,567)
Net Absorption Under Absorption and Vacancy Rate Past 12 Mos Construction SF
(43,173)
0
FS Direct Rent 20.0% 18.0%
0
$28.53
16.0%
-20,000
(25,134)
(19,482)
-40,000
14.0%
43,367
$22.93
12.0%
-60,000 -80,000 (53,701) -100,000
(64,424) Q1 2019
Q3 2019
43,367
Q1 2020
Q3 2020
Absorption
Q1 2021
$25.19
10.0%
Q3 2021
Q1 2022
8.0%
Vacancy Rate
Rental Rate Rental Rate
20.0% 18.0%
$25.00
$24.18
$24.50 16.0% 14.0% 12.0%
$25.20
$25.50
$24.00
$23.29
$23.50 $23.00
$22.66
$22.50 10.0% 8.0%
$22.60
$22.00 $21.50 $21.00
Q1 2019
Q3 2019
Q1 2020
Q3 2020
Q1 2021
Q3 2021
Q1 2022
Market Trends
Migration of Tech Firms into Atlanta
WFH will not be permanent model for most
Single story in favor
Unique office product is in demand
Hybrid work model increasing
Intown tech slower than suburban in RTO
24
Competitive Set Building Name
Chastain Meadows
RBA
Dir Avail SF
Dir Vac SF
Dir Occ %
169,865
74,521
74,521
56.13%
Max Contig SF
Quoted Rate
43,831 withheld
Yr Built
Parking
19994.00/1000 2001
Notable Tenant (25K SF+)
Ownership
Onepath - 38,400 SF
Hayden Properties
Chastain Center
Competitive Set Town Point Service Center
Chastain Center
Bailey Park
70,140
295,134
197,961
19,507
38,213
31,469
19,507
38,213
31,469
72.19%
87.05%
84.10%
19,507
$15.00 NNN
10,625
$15.50 NNN
13,668
$15.50 MG
2000 5.00/1000
1990
1988
4.4/1000
3.52/1000
Wood Group 28, 305 SF Tekla 14,448 SF Markem-Imaje Corp- 29,658 SF Aaron's- 115,314 SF Alorica - 33,945 SF Clorox - 30,535 SF
Robinson Weeks Partners
Town Point Service Center
Glenfield Capital
Serac Capital Partners
Chastain Meadows
The Park at Barrett
Strategic Link Consulting - 25,033 SF The Park at Barrett
184,207
84,298
78,713
57.27%
40,233
$23.50 FS
19995.00/1000 2008
Can Capital - 25,024 SF CarMax - 29,064 SF (Vacating)
ESJ Capital Partners
Airgas-South - 46,746 SF Barrett Summit Total/Avg Comp Set
181,838 136,463 136,463
1,099,145 384,471 378,886
24.95%
80,519
65.53% 208,383
$25.50 FS
20005.00/1000 2003
Old Republic Aerospace 25,000 SF
Noro Management
Bailey Park
Barrett Summit
4.5/1000
25
Competitive Set Current Vacancy Analysis 2,00010,000
10,00120,000
20,001 50,000
50,001 +
Chastain Meadows
1
1
2*
-
Town Point Service Center
-
Chastain Center
5
1 1
-
-
Bailey Park
Historical Occupancy The Park at Barrett
1
3
1
-
nter, Bailey Park, The Park at Barrett, Barrett Summit Barrett Summit 1
9
*Divisible
Occupancy % 82.1% 82.6% 81.0% 84.8% 84.1% 88.2% 86.3% 86.8% 85.7% 84.9%
Chastain Meadows Competitive Set Historical Occupancy
2*
Notes 3380 Building - up to 43k SF • Suite 300 - 10,970 SF; Suite 100 - 26,819 SF; Suite 200 - 6,042 SF 3330 Building • Suite 100 - 30,690 SF Suite 150: 19,507 SF 5 Spaces below 10k and 1 space at 10,625 SF
-
Building 100: N/A Building 200: N/A Building 300: 8,000-13,668 SF Building 400: 4,832 SF Building 500: 12,969 SF
-
Building 100: 4,392 SF Building 300 (Car Max give-back): 33,548 SF Building 400: N/A Building 500: 10,989 SF-40,233 SF (mult. spaces) Building 100: 25,482 SF-51,319 SF (~25k SF on 1st & 2nd floors available - 1st floor separated by lobby) Building 200: 7,500 SF-80,519 SF (3 spaces on 2 floors of 40k SF floor plates) Building 300: Suite 330 - 4,625 SF
2
2*
1
8
6
1
Chastain Meadows Comp Set - Occupancy Rate 100%
88.2%
90%
85.6%
80%
65.5%
70% 60% 50%
Q2 2016
Q4 2016
Q2 2017
Q4 2017
Q2 2018
Q4 2018
Q2 2019
Q4 2019
Q2 2020
Q4 2020
Q2 2021
Q4 2021
Q2 2022 26
Leasing Strategy
27,387 RSF
Comp Set Competitive Space
S U ITE 2 0 0 1 0 0 Ba rre tt S u mmit
BARRETT SUMMIT
FLOOR PL ANS
SITE PL AN
BARRETT SUMMIT 100 51,187 SF | 3.5 AC | 4.8/1,000 SF SECOND FLOOR
Barrett Summit 100 2nd floor 25,000 SF 51,187 SF contiguous
SINGLE TENANT
PROJECT SPECS
FULL BUILDING AVAIL ABLE 51,187 SF CONTIGUOUS
41,473 RSF S EC OND FL OOR 200 Ba r rett S um m it
Comp Set Competitive Space BARRETT SUMMIT
Barrett Summit 200
SITE PL AN
FLOOR PL ANS
PROJECT SPECS
B A R R E T T 2nd S U M M floor IT 200 81,271 SF | 7.1 AC | 4.0/1,000 SF
40,000 SF 81,271 SF contiguous
SECOND FLOOR
17'-5"
FULL BUILDING AVAIL ABLE 81, 271 SF CONTIGUOUS
SINGLE OR MULTI TENANT
40,000 SF
PRE VIOUSLY TSYS/SNYOVUS
Comp Set Competitive Space
The Park at Barrett 1st Floor 33,548 SF
Building 3380
Chastain Meadows Space Recommendations Demo
Final
Suite 100 - 26,819 SF
Select Demo Remove Carpet Paint Replace Blinds (as needed) 31
Chastain Meadows Space Recommendations
Demo
Final
Building 3380 Suite 200 - 6,042 SF
Select Demo Remove Carpet Paint Replace Blinds (as needed) New Ceiling Tiles 32
Chastain Meadows Space Recommendations Demo
Building 3380 Final
Suite 300 - 10,970 SF
Select Demo Remove Carpet Paint Replace Blinds (as needed) New Ceiling Tiles 33
Chastain Meadows Space Recommendations
Demo
Building 3330 Suite 100 - 30,690 SF
Final OVERALL FLOOR PLAN
Tenant Equipment Removal
0
16'
3
SCALE: 1/32
Remove Carpet Paint Replace Blinds (as needed) New Ceiling Tiles 34
Exterior CAPEX Property Level Recommendations
sample imagery
Paint Exterior Brick 35
Exterior CAPEX Property Level Recommendations
Create Outdoor Amenity Space 36
Exterior CAPEX Property Level Recommendations
Landscape Upgrades 37
Exterior CAPEX Property Level Recommendations
New Signage Package 38
Leveraging Our Experience Edison Chastain - 3054 Chastain Meadows Pkwy NW
LPC Executed User/Sale May 2021
152,000 sf
39
Market Lease Assumptions <15,000 SF
>15,000 SF
65 months
91 months
Rate (Net)
$17.00/SF
$16.00/SF
Esc.
3.00%
3.00%
Free Rent (New)
5 months
7 months
Free Rent (Renewal)
3 months
5 months
TIA (New)
$30.00/SF
$42.00/SF
TIA (Renewal)
$7.50/SF
$15.00/SF
Term
40
Marketing Approach
Marketing Audit Costar Mgmt
Brand/ Identity
Asset Photography
Marketing Brochure
Matterport Space Tours
Property Video
3380 Chastain Meadows Pkwy
C
F
D
C
N/A
N/A
3330 Chastain Meadows Pkwy
F
F
D
C
N/A
N/A
222 Chastain Meadows Ct
D
N/A
D
N/A
N/A
N/A
170 Chastain Meadows Ct
B
N/A
B
N/A
N/A
N/A
42
Competitive Set Analysis Brand/ Identity
Asset Photography
Marketing Brochure
Matterport Space Tours
Property Video
Town Point Service Center
F
D
D
N/A
N/A
Chastain Center
A
B
A
N/A
N/A
Bailey Park
C
B
A
N/A
N/A
The Park at Barrett
D
A
B
N/A
N/A
Barrett Summit
A
C
C
N/A
N/A
43
What Lincoln does In-House Logo Design / Rebranding Leasing Sign Design Property Splash Page
Dynamic Email Marketing
Database / Listing Management Organic & Paid Social Media Marketing
Property Highlight Video Reels On-site Marketing Visits
Event Planning Content Creation Direct-mail Campaigns
Property Specific Reporting Space Walk-Through Video Tours
In-House Branding Capabilities 1175 Chattahoochee Avenue NW, Atlanta GA 30318
amenities at the intersection Strategic location with eet & 17th Street of Peachtree Str property the at ess egr of three points d accessibility creates unrivale
SCAD Atlanta
Outdoor beer garden
FO R
CREATIVE LOFT OFFICE
Virtual Tours
G-1 17,972 SF *2 Story Optio
n
Suite B-3 - 6,873 SF
UNMATCHED LOCATION
LEASED
RR
Vibrant work environment
Covered outdoor community spaces
12’-24’ ceiling heights
Free EV-chargers
Suite G-1 - 17,972 SF
Pet-friendly
Food Wellness
BU
75
Bold Monk Brewing Co. - Brewpb and coffee shop on site + Outdoor beer garden
Abundant natural light
LEASED
ELLSWOR TH INDUSTRIA L BLVD NW
D SPRING CONN
ECT OR
85
Convenient on-site parking
Arts/Recreation Hotel
RR
LEASED
LEASED
BEER GARDEN LEASED
RR
LEASED
Retail
B-3 6,873 SF *Mezzanine LEASED
Prominent building signage opportunity directly on Peachtree Street
LEASED
LA Fitness
Canopy by Hilton
Atlantic Station
Publix, Dillards, H&M, Regal, Target
17
H AC EE N ST
E
FOWLER ST NW
The Woodruff Arts
Arts Center Station
Colony Square
Bar Margot
Single-story, direct-s
pace access
Proximity to the best in area ameniti es including TopGolf, the rising Atlanta brewery district, the Goat Farm, King Plow Arts Center, Westsid e Provisions and the new Star Provisions district.
Piedmont Park
Bldg 1218 - Suite D - 8,010
SF
Bldg 1236 - Suite D - 10,290
SF
LEASED
Additional 24 Adjacent Street Parking Spaces
The Oceanaire
12TH ST NE
LEASED
Publico
Creative Loft Office
-
8,352 SF
Virtual Tours
Ample parking
The Nook
3072 Early Str eet
Floorplan |
Atlanta GA 30318
ROAD
DRIVE
Epicurean Atlanta
HUFF
Opportunity for creative buildouts
Joy Cafe
South City Kitchen
1218 & 1236 Menlo Drive,
MENLO
McCray’s Tavern
13TH ST NE
JUNIPER ST NE
Subway AC Hotel
Farm Burger
E Ramen
amenities
5Church, Chick-fil-A, s, Establishment, Starbuck Sukoshi
W Atlanta
14TH ST NE
Four Seasons
Marriott Suites
Whole Foods
westsidecollectiveatl.com
Center
15TH ST NE
Highland Bakery
14TH ST NW
Sonesta Select
Atlanta
E
Convenient access to mass transit er urban via the Arts Centon MARTA Stati
WILLIAMS ST NW
TECHWOOD DR NW
N ST
High Museum of Art
DaVinci’s Pizzeria
1372 Peachtree offers the environment and amenity base that appeals to companies trying to attract Starbucks and85retain millennial talent
84 Walk Score (very walkable) minutes from a host of amenities including Colony Midtown Arts District, and the Arts Square, Center MARTA Station
A single-story creative office portfolio in the heart of Atlanta’s West Midtown neighborhood
TR
Museum of Design TH 16
Creative loft office totaling 8,352 SF Prominent top of building sign age opportunity Parking: 4 per 1,000 Unique ceiling height great for creative/loft user Unmatched wal kable amenity base
LEASED
Residence Inn
PE
NW
Artmore
16TH ST NW
Over $7.5mm of improvements made at building
AY RW NTE CE
38,451 sf
BRASH Coffee Anytime Fitness
E
TS AR
75
W PEACHTREE ST
SPRING ST NW
3-story, Class-A office building totaling
17TH ST NW
68 exclusive parking spaces for the building a mix of covered and uncovered
N ST
MetroFresh
Nan Thai
Unique vibrant setting within Atlanta’s most urbanized and mixed-use submark et
TH
OUTDOOR PATIO
8,352 SF
Midtown Location
tion or For more informa
For more informa tion please
contact: Michael Howell | mhowell@lpc.com Hunter Henritze | 404.926.1640 | hhenritze@lpc.co Caroline Fisher m | 404.924 .2819 | cfisher@lpc.com | 404.924.2816
R/R
3405 Piedmo
1236 D 10,290 SF
er Ca r ol i n e Fi sh 40 4.92 4. 2 8 16 om c f i sh er @l p c.c
ze Hun t er Hen r it 40 4.92 4. 2 8 19 c.c om hh enr it z e @l p
Mi ch a el How ell 40 4.92 6. 16 40 om mh owe ll @l p c.c
LEASED
:
contact to schedule a tour
nt Road NE
| Suite 450
| Atlanta, GA
30305 | www.lp
csoutheast.com
OUTDO
OR PAT
IO
1218 D 8.010 SF LEASED
R/R
R/R LEASED LEASED
LEASED
westsidecollecti veatl.com
A MO DERN
AME
NITY
The Gr een
E
Fitnes s Club
• Reno vated, 5,0 00 SF fitness facilit y • Privat e locker rooms with sho wers
Confer ence Ce
nter • Sta te of the art con • Accom ference modates center up to 10 as a sin 0 peop gle roo le m or pa two, 50 rtitioned -perso into n rooms • Full AV cap ab ilities • Cater ing kitch en • Privat e restro oms
Buford Hig hw a
y
EFFORTLESS ACCESS
e
nu
dm on
Pie
Spring Street
t r e e Street
ch Pe a
J un i p e r S t r e e t
First-on, first-off access via William’s Street - only Piedmont Park exit on the Midtown connector offering direct
access both on and off the interstate Neigh 10th Street borin g Am
• W HoNorth anden South ities Suburbs tel • Loc al Motive • Twelvand surrounding Atlanta from Buckhead s • Jim • Minutes e Down my Joh town • Alo ns suburbs ft Atlant • Mellow • World a Down Mushroom • Cente town Congress • Catch nnial Oly Center • World 12 mpic Pa • GA of Coca rk Aquarium Cola • Sta te Farm • Merce Arena dez Be • Huma nz Stadiu n and Civ m il Rights Museu m
Juniper Stree t
Peachtree Stre et
Spring Street
The best accessibility in Midtown and Downtown
•
Ed win Watts Golf
Henr i’s Ba ker y & Deli
e Environment Class A Offic
Po r tofino
Bra s h Coffe e
RSF • 342,85 4 total SF of contiguous lities up to 70,000 • Full floor availabi
Annie’s Th ai Castle
Wo od y’s Ch e eseSteaks
w
space from all floors • Stunning views floor plates RSF rectangular • Efficient, 28,000
pa
Sau ce Bu ckh ead
Le Bo n No s h
ce
sf e
Wes t Co a s t Wo r ko ut
rry
rd
Bu ckh ead Th eatre
The Ga rden Ro o m Kin g + Du ke Th e Capital Grille
DIOR Ch ristian Lou bou tin
Gypsy Kitch en
Available Spec Suites
Pine Street
Ralph Mc
Gill
B lv d
Courtland Street
Peachtree Street
Centennial Olympic Park
Fre
rk Freedom Pa
Andrew Young International Blvd
Big Heart Park
Ce
ob b esley D J o hn W
t
Georgia World Congress Center
Hardy Ivy Park
Kimpton Corn er Cafe Pan th eon Boxin g
Blu e Mo on Pizza
e pa ce
s fe rry
Aria
rd ne An tica Posta
Amer ica n Cuts Stea k h ou se Buck hea d Butcher Sho p
INTERMIX Billy Reid Le Bilboqu et Highlan d Yoga
Ban gkok Station
Bon obos Th eory
Botanico Kitch en & Bar
Elbow Ro om
55 IVAN ALLEN JR. BLVD NW, ATLANTA, GEORGIA 30308
Atlan ta Fish Market
uniquely walkable location within 0.25 miles of the following amenity base,
2 MINUTES TO 75/85 West Peachtree Place
World of Coca-Cola
Courtland Street
Pe ac htr ee Str ee
Georgia Aquarium
Spring Street
Georgia World Congress Center
glass • Floor to ceiling e • Furniture availabl
tree t
Spr ing S Ivan Allen Jr Blvd
TO SOUTH t
The S o uther n G en tleman Res to ra tio n Ha rdwa re Sha ke Sh ack
ALL ROADS LEAD TO 55 ALLEN PLAZA
M
Simpson Road
e n nial Olympic Park Drive
Caroline Fisher 404 . 924 . 2816 cfisher@lpc.com Vice President
available ready spec suites • New, move-in SF - 4,342 SF ranging from 3,703 throughout with exposed • High-end finishes e ceilings and concret
nt
Hunter Henritze 404 . 924 . 2819 hhenritze@lpc.com Senior Vice President
St re
e
Michael Howell 404 . 926 . 1640 mhowell@lpc.com Senior Vice President
e
n
t Stree
FROM SOUTH
Pi
ietta Mar
Luckie Street
INGRESS FROM NORTH
Williams Street
EGRESS TO NORTH
ALL ROADS LEAD TO 55 ALLEN PLAZA
Barry’s Atlan ta
Le Colonial
5 MINUTES TO 75/85
North Avenue
e rd
TO SOUTH
Trad er Joe’s
Storico Fresco
Georgetown Cu pcake
Bella Cu cin a Warby Parker Tavern a alice + olivia Bilton g Bar Hermes
ht re
EGRESS TO NORTH
FROM SOUTH
rd
Kale Me Crazy
Sculpt Hou se
Mitch ell Gold + Bob Williams Cafe Agora
Umi CHAI YO M o der n Th ai
EGRESS
Cafe at Ph arr Pu re Barre
pe ac
INGRESS FROM NORTH
ee
Dan cin g Goats
Cho ps & Lo bster Bar
Mon cler Jimmy Ch o o
North Avenue
htr
CVS
Seph ora
Tiff’s Treats Onward Reserve
Vel vet Taco The St. Reg is
ac
Th e White Hou se
Th e Iberian Pig
Va n M ich ael Salon J eni’s S pl endid I ce Creams
D r yba r
pe
nw
Fire Hen
W ho l e Fo o ds
nw
Blue Mercu ry
INGRESS
Bon es
Piece of Cake
Atl a nta His to r y Center
Piedmont Ave nue
Spring Street
West Peachtree Street
12 MINUTES TO 75/85
10th Street
West Peachtree Street
Techwood Drive
Williams Street
14th Street
•
s Avenu
e
Irwin Street
wa
y
ed
om
ay rkw Pa
Caribou Coffe e
Red Pepper Taqu eria
ne t rd
TO SOUTH
Fit9
TIES AVAILABILI BIG BLOCK
Interstate Connection
10 MINUTES TO 75/85
14th Street
Chick-fil-A Starbu cks
Hyatt Place
m on
EGRESS TO NORTH
FROM SOUTH
allowing direct access to Hartsfield-Jackson Int ve Airport
Alma Cocin a
LA Fitn ess
pi ed
INGRESS FROM NORTH
Kroger
0.25 miles
Two blocks from Civic Center MARTA Station
ll r d
TO SOUTH
Georgia Institute of Technology
•
we
EGRESS TO NORTH
FROM SOUTH
February 26, 2020
MARTA and Airport Access t ree St
INGRESS FROM NORTH
3072 Early Street
tA
17th S tr e e t
ee htr
10th Street
McClatchey Park
7 MINUTES TO 75/85
West Peachtree Street
TO SOUTH
Williams Street
FROM SOUTH
Additio na l Am
enities • Sund ry shop • We ekly Fo oda lun ch ser vice and foo d trucks • Autodetail • 24/7 on -site security • Cover ed parki ng • On -sit e mana gemen t
ro s
EGRESS TO NORTH
ac
INGRESS FROM NORTH
Pe
14th Street
February 26, 2020
February 26, 2020
PACK AG
R
oom • Fea tures sev eral lou nge spa surround ces ing foo d-hall sty it perfe le tables ct for lun , makin ch or inf • Off g ers sec ormal me luded col etings laboratio WiFi an d presen n spaces tation cap • Pro with vides am abilities ple spa ce lunches, for cat ered corporat e events activities or pop-u p style
17th Street
3072 Early Street
3072 Early Street
CREATIVE LOFT OFFICE OPPORTUNITY
Michael Howell 404 . 926 . 1640 mhowell@lpc.com Senior Vice President
Hunter Henritze 404 . 924 . 2819 hhenritze@lpc.com Senior Vice President
Caroline Fisher 404 . 924 . 2816 cfisher@lpc.com Vice President
38 restaurants
20 retailers
8
wellness/recreation
1
hotel
pharr rd
Pricci
Oran ge Th eory
Recommended Marketing Mix PROFESSIONAL PHOTOGRAPHY
$2,400
Recommended Marketing Mix MATTERPORT SPACE TOURS
$0.09/SF
Tour Here 47
Recommended Marketing Mix DRONE TOUR PROPERTY VIDEO
≈ $2,000 48
Recommended Marketing Mix CUSTOM BRANDED DIGITAL COLLATERAL
Higher Quality Presentation Interactive Capabilities Single, Universal Link More Accurate Reporting
Our 30-Day Action Plan DAY
INITIAL REVIEW & RECOMMENDATIONS
Present logo/brand options to ownership for approval Submit recommendations/budget to ownership for approval Draft press release for property, review and approve
As picked up by media, shared via all channels
Launch social media marketing campaign
PR & SOCIAL MEDIA ADS EMAIL MARKETING CAMPAIGN
Create a refreshed campaign to tie into digital tools
Run 2 - New brand focused Run 1 - press release, brochure focused
Run 3 - video focused
After review, update brochures and floorplans as needed; update on all databases/ communication
BROCHURES & FLOORPLANS
Identify 25-20 brokers for branded, promotional gift TARGETED BROKER BRANDED PROMOS
Engage 3rd party vendors for approved tools and work through production (video, Matterport, etc.) DIGITAL MARKETING TOOLS BROKER ENTERTAINING & EVENTS
As communication begins on the new team, kick-off targeted broker meetings (broker event w/in 90 days)
Immediate update and audit on all databases (Costar, Loopnet), as well as our on-going maintenance program
LISTING MAINTENANCE
50
Why LPC?
Kennesaw Experts Significant Single-Story Office Experience Ownership Mentality Hungry, Energetic Team
52
3405 Piedmont Rd NE Suite 450 Atlanta, GA 30305 404.266.7600 www.l pcsoutheast.com
Team Bios Michael Howell
Senior Vice President
19 years
Michael Howell has nearly twenty years of commercial real estate experience in the Atlanta market. After starting his career on the Tenant representation side, Michael joined Resource Real Estate Partners where he worked for over seven years focusing on Landlord representation for the leasing of low-rise and high-rise office buildings as well as campus style office parks. In 2011 Michael joined Lincoln Property Company (“LPC”). As Senior Vice President and co-head of LPC’s office leasing team. Michael is responsible for the oversight and leasing of nearly 9 million square foot office portfolio throughout Metro Atlanta. While at LPC, Michael has played a key role in the sourcing and strategic execution of new 3rd party assignments relating to leasing, management, receivership and dispositions. Throughout his career Michael has completed more than 500 transactions valued at over $1 billion. Michael is a native of Atlanta and attended Marist High School before receiving a BBA in Real Estate from the University of Mississippi. In 2014 Michael was appointed by the Georgia Speaker of the House as a Citizen Member to the Governing Board of the State Properties Commission of Georgia (SPC) and the Georgia Building Authority (GBA) both of which he still serves on to date. Michael is a licensed Qualifying Broker in the State of Georgia and an active member of the Atlanta Commercial Board of Realtors (ACBR). Philanthropically, Michael serves on the Executive Committee for the Georgia Chapter of the Juvenile Diabetes Research Foundation (JDRF) and the Marist School Alumni Board. Michael and his family are also actively involved with the non-profit Lighthouse Family Retreat (LFR). Michael received his BBA in Real Estate from the University of Mississippi.
Hunter Henritze
Senior Vice President
16 years
Hunter Henritze has worked with Lincoln Property Company since 2006. Most recently, Hunter is co-head of Lincoln’s Atlanta office leasing team consisting of seven agents and nearly 5 million square feet of office product in every major submarket of Metro Atlanta. In this role, Hunter has helped lead the strategic execution of new 3rd party leasing assignments resulting in hundreds of transactions valued in excess of $500 million. Throughout his career, Hunter has represented some of the most respected institutional and private owners in the industry including, The Blackstone Group, Equity Office, The Brookdale Group, Terra Cap Management, Met Life, AEW, Glenfield Capital, Highbrook Investment Partners and Colony Realty Partners. Prior to his current role, Hunter was charged with sourcing potential Acquisitions which included the valuation and negotiation of office and industrial assets within Georgia and Florida. Hunter is a native Atlantan having attended Marist High School and the University of Georgia. He is a licensed sales person in the State of Georgia and an active member of the Atlanta Commercial Board of Realtors and the Young Council of Realtors (YCR).
Team Bios Caroline Fisher Vice President
5 years
Robert deGolian Leasing Associate
3 years
Caroline Fisher is a Vice President with Lincoln Property Company in Atlanta, Georgia.
Robert deGolian is a Leasing Associate with Lincoln Property Company in Atlanta, Georgia.
In this role, she works closely with Michael Howell and Hunter Henritze, co-heads of LPC’s office leasing platform, in the sourcing and strategic execution of 3rd party office leasing assignments. LPC’s office portfolio currently consists of approximately 9 million square feet throughout every major submarket of Metro Atlanta.
Robert is a native of Atlanta, where he attended The Westminster Schools before receiving a B.A in Media and Journalism with focus in Marketing/Advertising from the University of North Carolina at Chapel Hill. While at UNC-Chapel Hill was actively involved in the Kenan Flagler Real Estate Club, learning valuable industry insight and building on his passion for brokerage. Robert began his real estate career as a student intern at Loudermilk Companies LLC in Atlanta, before interning the following year at Lincoln Property Company. Following graduation, Robert joined Lincoln Property Company’s Office Leasing Group. Over the past few months, Robert has added value to office properties throughout Atlanta for Institutional and Private Owners.
Prior to joining Lincoln Property Company, Caroline worked in the Institutional Equity Sales group at SunTrust Robinson Humphrey for 6 years. Primarily based in New York City, Caroline was responsible for SunTrust Robinson Humphrey’s Corporate Access, focusing specifically on the New York, West Coast, Mid-Atlantic, and Canadian markets. Caroline received her BBA in Finance from Auburn University. She is originally from Carrollton, Georgia.
Team Bios Jessica Dove
Marketing Director
11 years
Jessica Dove is the Marketing Director at the Atlanta, Georgia office of Lincoln Property Company. She is responsible for the marketing efforts of over 70 properties statewide, including producing marketing materials for leasing of 9+ million square feet of office and industrial spaces, and materials for the property management of 15+ million square feet. Prior to joining Lincoln Property Company, Jessica was the Marketing Manager at Avison Young for 6 years. She was responsible for driving all marketing efforts out of the Atlanta office, preparing cutting edge marketing materials and developing successful marketing strategies. Jessica has over 10 years experience tied directly to the commercial real estate industry with previous marketing positions at Transwestern and EDENS in Washington, DC. Jessica received a Bachelor of Science in Business Marketing from the University of North Carolina at Wilmington as well as a Bachelor of Arts in Fashion Marketing and Management from The Illinois Institute of Art.
Spencer Papciak
Research Manager
4 years
Spencer Papciak is the Research Manager at Lincoln Property Company. He joins the team with 3 years of commercial real estate research experience. Prior to joining Lincoln Property Company, Spencer was the Senior Research Associate at Colliers International – Atlanta. He was responsible for leading the Colliers business development initiative, creating market reports, and maintaining research databases. Prior to Colliers, Spencer attended Davidson College where he received a Bachelor of Arts in History and a minor in Communication Studies. At Davidson, Spencer lettered all four years on Davidson’s Men’s Golf Team, captaining the squad for two years. Spencer also co-founded a nonprofit that raises money for drug and alcohol rehabilitation programs via burrito eating competitions.