Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services Summary Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services� is the result of an extensive multi-industry survey drawn from WMI’s exclusive panel of global business travelers. It contains in-depth analysis on global trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover. Scope * The report features the opinions of hotel industry consumer respondents related to the following: * Average stay at business hotels * Change in expenditure on hotel accommodation * Popular hotel types and preferred modes of hotel selection * Importance of green certifications and key sustainable facilities * Critical social responsibility initiatives * Major technology features and key drivers influencing online reservations * Importance of mobile technology services * Key drivers of frequent visits and popularity of promotional offers * Strategic initiatives for repeat business Request a Sample for or Inquire before buying the report Global Business Traveler Survey Report Published: February 2012 No.OF Pages: 125 Price: Single User License US$ 2000
Corporate User License US$ 4000
Reasons To Buy * Effectively examine business traveler perceptions on the average length of stay in a hotel, the change in hotel accommodation expenditures and determine business growth opportunities. * Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment. * Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations. * Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales. * Identify the key features of business hotels which influence frequent visits and formulate marketing strategies to win business. Key Highlights * Survey results show that 30% of respondents across different industry verticals expect expenditure on hotel accommodations to be ‘21–30%’ of the overall travel expenditure of their organizations. * Company recommendation, online search, hotel reviews and regular brand are identified as the preferred mode of hotel selection. * Business traveler respondents favor high speed Internet, Wi-Fi technology, flat screen televisions, satellite televisions and full service business centers when choosing a hotel. * Complimentary breakfast, adequate room furnishings and fixtures and airport transfers are considered the key contributing factors towards frequent visits. Major points covered in Table of Contents of this report include:
1 Introduction 2 Executive Summary 3 Hotel Visits and Expenditure 4 Trends in Business Travel 5 Expectations of Green Initiatives 6 Expectations of Key Technological Initiatives 7 Future Developments for Business Growth 8 Appendix
Explore Comprehensive list of more than 100 Tables & Figures available in the report @ http://www.reportsnreports.com/reports/146897-global-business-traveler-survey-2012hotel-accommodation-selection-criteria-and-customer-expectations-of-new-technologypromotions-and-services.html
Contact: Priyank Tiwari 7557 Rambler road, Suite 727, Dallas, TX 75231 Tel: +1-888-391-5441 sales@reportsandreports.com Visit our Market Research Blog @ http://www.reportsnreportsblog.com/ Connect With Us: