HASBRO REDESIGN BY LINDA AHLSKOG
table of contents
CONCEPT 001 DESIGN 002 USAGE 005
concept
The concept behind the new redesign was to incorparate the global expansion of Hasbro and its many humanitarian works while still including their role as a global toy company. The globe was an obvious choice for the logo but the addition of puzzle pieces helped accent the idea of community in the company. The sprouting bud was necessary for the representation of children and their growth.
001
design The color used is #ed0324 The color can not be altered unless converting to CMYK format. When scaling, keep size porportional except when being made smaller, alter the lines in the puzzle. 10.26cm
34.65cm
10.95cm
7.2 cm
.5cm
4.07cm
.5cm
002
003
The font used is Coolvetica however Helvetica is an acceptable alternative font.
Coolvetica ABCDE FGH IJ KLM N OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 0123456789 002
Font can only be used in regular though size can very.
004
usage
The design can be used for packaging and any stationary use. The globe graphic can be used for transportation and other needs.
005
For t-shirts or any other wearable merchandise, the logo should be used with out text with only the globe. Location of the design can go anywhere
006