LINDA "G" GUSTAFSON In her 20+ years experience in luxury real estate, Linda “G” Gustafson has been privileged to not only work with the world’s most affluent clientele, but with the leading developers and prominent homebuilders on the East Coast. Linda “G” is proudly heading up her own team of professionals who serve the upper echelon of luxury homebuyers and property owners in throughout South Florida. After taking the Southern Maryland and Washington DC regions by storm with her success in the first half of her career, Linda “G” relocated to Florida and quickly became the top-producing realtor with a premiere developer—WCI. While there, she not only had the coveted opportunity to sell the most desirable luxury waterfront residences on Florida’s East Coast in Bal Harbour – the Rodeo Drive of Miami, Williams Island and Palm Beach. She also held a class all her own averaging over $110 million in sales volume per year. Ranked in the Top 1% of the Top Producers nationally and among the Top 50 realtors by The Wall Street Journal, Linda “G” has been as successful in the sale of entire luxury buildings as well, such as One Bal Harbour and Bellamare at Williams Island. Earning WCI’s most prestigious award – Top Producer of the Year (4) years consecutively and Prudential Florida Realty’s Platinum Chairman’s Circle for (3) consecutive years. Linda “G” joined the prestigious luxury real estate firm, One Sotheby’s International Realty in 2009 and has earned “Top Producer” recognition for the past (4) years. Years of dedication to providing the absolute best and discreet service to Linda’s buyers and sellers has allowed her the establish an impressive resume of selling and purchasing luxury real estate in access of $1.1 Billion in real estate transactions, since the beginning of Linda’s exciting career in the real estate industry. Her affluent clientele’s demand for specialized training and knowledge as a real estate professional also led her to become a select member of the Institute of Luxury Home Marketing, where she received the Million Dollar Guild Award for multiple million-dollar-plus transactions. Linda “G” is proud to be a part of the strong One Sotheby’s International brand, supported by the most exceptional luxury real estate brand in the world. Linda’s unparalleled expertise and impressive accomplishments reinforce her sensitivity and understanding of the process of selling or buying a property. She will listen to what her client’s needs are and begin to develop a personal real estate portfolio to find that “perfect” property or create a marketing plan designed to sell her client’s existing property. Extremely tenacious and dependable, Linda works 24/7 and is always available to her extensive roster of loyal repeat and referral clients. You can rest assured that when you need her, she is just a phone call or email away. After years of dedication to her work, giving her high end clientele the service and loyalty they deserve, Linda G has earned the respect on those throughout the real estate industry in South Florida.
A
rtfully uniting extraordinary homes with extraordinary lives.
2013
Over the past 269 years, the Sotheby’s name has become renowned as a marketer for many of the world’s most valuable and treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate. In essence, the Sotheby’s International Realty brand has become synonymous with quality and service and is the most far-reaching, interconnected luxury real estate brokerage network in the world. In working collaboratively with our Sotheby’s International Realty affiliates, ONE Sotheby’s International Realty executes intelligent, innovative and strategic sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an internationally diverse and qualified client base.
SOTHEBY’S | A GLOBAL BRAND
THE STORY
Sotheby’s was founded in London on March 11, 1744, when Samuel Baker auctioned “ several hundred scarce and valuable books” from the library of the Rt Hon Sir John Stanley for a few hundred pounds. The story of Sotheby’s expansion beyond books to include the best in fine arts and jewelry is also the story of the global auction market, defined by extraordinary moments that continue to capture the world’s attention. In 2004, Sotheby’s Holdings forged an alliance with Cedant Corporation, now Realogy Corporation, to create a long-term, multi-national presence in the world of luxury real estate.
SOTHEBY’S BRANDS • Sotheby’s Auction House • Sotheby’s International Realty • Sotheby’s Diamonds • Sotheby’s Institute of Art • Sotheby’s Wine Together, these brands form an alliance unwaveringly committed to the highest level of quality and remain one of the most storied names in global business.
CAPITALIZING ON CENTURIES OF
PRIZED REL ATIONSHIPS
Sotheby’s maintains more than 15 auction locations throughout North America, Europe, Asia, and Australia, and has an annual turnover in excess of $6 billion. In turn, Sotheby’s International Realty has many exclusive opportunities to market to auction house clients, including print and interactive advertising and exclusive event sponsorship and participation opportunities.
SOTHEBY’S AUCTION HOUSE CLIENTS
71
253
78
OF FORBES 100 WORLD’SRICHEST PEOPLE
OF FORBES 400 RICHEST AMERICANS
OF FORBES 100 RICHEST AMERICANS
86
12
60
OF FORBES TOP 500 CEOs
OF FORBES 400 50 UNDER 40 LIST
OF WORTH MAGAZINE´S BENEFACTOR 100 LIST
Sotheby’s New York, 2012 | Edvard Munch’s The Scream sells for $119.9 million, becoming the world’s most expensive work of art ever to sell at auction.
THE NETWORK
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
GLOBAL REACH INSTANT RECOGNITION
2,600 650 45 ,500
ASSOCIAT ES
OFFICE S
COUNT RIE S AND T E RRITORIES
ANNUAL RE FERRALS
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure white-glove service.
B E N E F I T S A N D A D VA N TA G E S
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
WORLDWIDE MEDIA INNOVATION, EXPERIENCE & INTERNATIONAL EXPOSURE
Our 2013 media plan is expected to deliver nearly 700 million impressions with media powerhouses such as The New York Times, The Wall Street Journal, BBC, Daily Telegraph and Architectural Digest. To round out our plan, create global connections, and increase our exposure, we have hand-picked partners to help drive incremental brand awareness and intelligently showcase the listings represented by our network to a broad audience of consumers who value the unique. In order to provide a true start-to-finish service, ONE Sotheby’s International Realty’s proprietary tracking systems also offer clear reporting on the effectiveness of print advertising efforts with unique telephone numbers and website domain names.
THE POWER OF OUR BRAND • Every Sotheby’s International Realty affiliate has sponsorship opportunities to market their exclusive listings at Sotheby’s Auction House events to some of the world’s most discerning buyers. • A targeted media campaign is developed to leverage from the Sotheby’s Corporate partnerships and rates, including the Sotheby’s at Auction magazine, which is distributed to 250,000 of the most affluent individuals across the globe. • As members of a world-class organization, our realtors are invited to attend the Sotheby’s International Realty Global Networking Event : an opportunity for brokers, owners, managers and sales associates throughout the world to establish invaluable partnerships. • The e-Gallery showcases Sotheby’s International Realty’s listings all over the world nonstop in each office’s screens. • The Global Distribution Program is utilized in order to distribute brochures to all affiliate offices worldwide.
SOTHEBY’S PUBLICATIONS A GLOBAL FOCUS
RESIDE MAGAZINE
S OT H E B Y ’ S AT AU C T I O N M A G A Z I N E
• • •
• • • •
Published twice a year 12,000 copies Regional and global editions distributed to all Sotheby’s offices worldwide, all Sotheby’s Auction houses, luxury hotels, and high net worth clients.
Published eight times a year 25,000 copies Only clients of the Auction House receive publication The magazine for the world’s leading collectors and connoisseurs of fine art.
SOTHEBYSREALT Y.COM A N N UA L S TAT I S T I C S
7M VISITS
60M PAGE VIEWS
21M
PROPERT Y DETAIL PAGES VIEWED
12
FOCUSED MINUTES PER VISIT
45%
VISITS FROM OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. Displaying your home with • Metric and imperial units of measure • Translated property videos/virtual tours • 50 currencies updated 4 times per day • 15 human-translated languages
LIFESTYLE WEBSITES
Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, farm & ranch, vineyard and ski lifestyles to find your perfect fit.
LindaGProperties.com
OUR DIGITAL ADVANTAGE •
Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually.
•
Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers frequently gather real estate information during their home search.
•
ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search engine marketing and targeted e-mail campaigns to generate and convert prospects.
Premium distribution
Clients of ONE Sotheby’s International Realty benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.
MOBILE
For those who seek the unique when on the road, SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Features of SIR Mobile
• • • • •
GPS search, find the closest home Search globally in 45 countries Drivingdirectionstothehomeof interest Social sharing on Facebook and Twitter Tap to connect; call or email
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. YOUTUBE.COM/SOTHEBYSREALT Y
• • • • •
1.3 million views 3,200 subscribers 2 million minutes viewed Over 3,359 “ Likes” 2,500 shares & favorites added
MEDIA PARTNERSHIPS
Every day, Architectural Digest inspires millions of affluent home enthusiasts to redesign and refresh their lives through a multi-platform presence that includes print and digital connections. The Sotheby’s International Realty network’s alignment with Architectural Digest encompasses an integrated online partnership through commanding presence on archdigest.com. Our collaboration includes highly-visible social media and digital exposure, that when combined with our online presence, have been designed to deliver nearly 8 million media impressions throughout 2013, utilizing the exclusive opportunities stated below.
DIGITAL
Premium, integrated units featuring the listings we represent rotate within AD’s iPad app in targeted sections such as In the Magazine, Celebrity Style, and Architecture & Design. ESTATES FOR SALE
The digital adaptation of AD’s most read print section offers online visitors a premier look inside celebrity homes and an exhibit of the world’s most extraordinary properties. Sotheby’s International Realty has 100%share of voice through banner ads and impactful interactive portrait units as well as slide show exposure on this real estate relevant section. SOCIAL MEDIA
Banner advertising with AD’s Blogvertorial. This “ roadblock” position across AD’s suite of blogs provides daily musings about the world’s most beautiful homes, architecture, interior design, art and antiques, travel destinations and extraordinary properties
Our 2013 advertising program with The New York Times is a continuation of years prior and is structured to fetch nearly 300 million media impressions through branding and listing exposure elements, utilizing local ownership advertising opportunities and fixed positioning on various New York Times channels. This long-term plan features exclusivity and dominance in both print and digital marketing opportunities, designed to attract a diverse worldwide audience and maximize our reach to more than 40 million unique NYT monthly readers.
Our continuous collaboration with The Wall Street Journal offers an array of opportunities to showcase the homes represented by our network to the global audience that turns to this media icon for their daily source of insights into both micro and macro financial and economic landscapes. Designed to deliver 167 million impressions this marketing strategy is comprised of a worldwide, multi-faceted program providing our brand with exclusivity and dominance throughout The Wall Street Journal’s Digital Network websites.
REAL ESTATE SEARCH RESULTS
PROPERTY LISTINGS
With over 2.4 million consumers turning to WSJ.com
Our listings featured on The Wall Street Journal’s Digital
to conduct their real estate searches, it’s only fitting that
Network reach over 100,000 unique monthly visitors. It is
our brand has a significant presence within the real estate
anticipated that we will exceed in driving 3.6 million media
search results. This unit is meant to deliver 600,000
impressions to our listings… providing targeted, worldwide
impressions through a rotational share of voice (SOV).
awareness for the properties we represent.
BANNER ROTATIONS Our corporate branding banner campaign extends the reach of the Sotheby’s International Realty message and widens our impact against the WSJ audience. Placements include: WSJ Magazine, WSJ New York, WSJ Europe, WSJ Asia, WSJ China, WSJ Japan and WSJ Americas. And to make this ubiquitous banner rotation even more effective, we employ a retargeting element allowing us to serve up banner ads to WSJ.com visitors who have previously visited sothebysrealty.com. All in, this dynamic placement is designed to deliver 2.4 million media impressions
WSJ MAGAZINE
WSJ CHINA
.
WSJ JAPAN
WSJ EUROPE
The Bloomberg Terminal is a computer system provided by Bloomberg L.P. that enables professionals in finance and other industries to access the Bloomberg Professional service through which users can monitor and analyze real-time financial market data movements and place trades on the electronic trading platform. The system also has a real estate section in which Sotheby’s International Realty listings are constantly promoted. Being that most large financial firms have subscriptions to the Bloomberg Professional service for a monthly fee of $1,500 a user (around 310,000 subscribers worldwide), ONE Sotheby’s International Realty listings can be exposed to a different niche of affluent entrepreneurs and businessmen across the globe, an advantage not easily found anywhere else. Aside from the Terminal, listings can also be advertised in Bloomberg Markets, a magazine aimed towards the global financial elite.
Founded in 1922, the British Broadcasting Corporation is a British public service broadcasting company and is the largest broadcast news gathering operation in the world. Headquartered in London, the BBC’s 90 years of service include television, radio and their proprietary website, BBC.com, where nearly 74 million unique visitors call on each month… and where our collaboration unfolds. In addition to helping us drive incremental brand awareness in markets all around the world, our brand’s relationship with the BBC provides entrée into unique and exclusive content-sharing options designed specifically to create awareness for the listings we represent.
MEDIA IMPRESSIONS BY SECTION • • • • •
“ Living In” Microsite - 6 million “ Voices” Slideshows - 1.5 million Travel Homepage Buyouts - 400,000 BBC Homepage Rotations - 900,000 BBC.com Banner Rotations - 36 million
It is our hope that consumers visiting BBC.com enjoy learning about the special areas that the Sotheby’s International Realty brand represents listings in. Through this collaboration, we will deliver over 47 million media impressions this year and help further position our brand as the local real estate services provider offering unrivaled access to qualified people and distinctive properties around the world.
The Daily Telegraph has been serving the UK and the world since 1855. As a recent recipient of the “ National Newspaper of the Year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper online and now serves at the helm of our collaboration, whereby an estimated 7.5 million visitors make this their preferred online news destination monthly.
“W O R L D’S M O S T E X T R A O R D I N A R Y P L A C E S TO L I V E ” The collaboration between our brands is the culmination of an exclusive microsite. Telegraph.co.uk/sothebysrealty features key content such as • articles on specific themes and/or topics that appeal to our combined target audience • fixed ad unit features • an interactive map plotting the market areas we serve • dynamic video integration • picture gallery carousel • links to sothebysrealty.com Our collaboration’s purpose is to serve as the trusted source behind learning about the most extraordinary places to live in the world.
Designed to deliver over an amazing 167 million media impressions throughout 2013, a variety of rotational banner ads target • Ads on wine channel showcasing houses with cellars or wine rooms • Ads on food channel showcasing houses with great kitchens • Ads on golf channel showcasing houses on golf courses • Ads on racing channel showcasing houses with large garages • Ads on gardening channel showcasing houses with great gardens • Ads on property channel • Additional run of site ad placements for an international audience
A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. In 2013, our brand is the exclusive online real estate channel partner for hongkongtatler.com, driving more than 24 million media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional project launches and offer Hong Kong Tatler’s audience our specialty market expertise.
Started in 2009, HongKongTatler.com is the online brand extension of the renowned Hong Kong Tatler magazine, producing exclusive online content. From the latest in lifestyle trends and the world’s leading luxury brands, to the city’s most influential personalities to the most glamorous soirees, HongKongTatler.com is the one-stop lifestyle platform with daily updates on everything luxury. As the winners of Marketing Magazine’s No.1 Luxury Website in Hong Kong Award in 2011 and 2012, they strive to showcase all things luxury in a wide range of topics, from design, arts, high-end fashion, watches and jewellery, travel, beauty to etiquette. Sotheby’s International Realty represents the epitome of luxury real estate within their brand.
PropGOLuxury.com, is the world’s leading luxury property site representing tens of thousands of elite properties from over 35 countries. Founded in 2006, PropGO.com remains the only US based online real estate company with operations in China. It was created to fulfill the high demand of the affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population with more new millionaires being created than at any time in history. Just like in the West, China’s new elite are seeking access to luxury properties and items from around the world, and PropGOLuxury.com is the largest and fastest growing property portal in the region.
Sotheby’s International Realty has premium ad placement and presence in their website. This essential international placement provides our listings with 100% share of voice (SOV) via a leaderboard unit on the homepage and listing search pages. In total, this sponsorship is expected to deliver nearly2 million media impressions .
Sotheby’s International Realty on PropGoLuxury.com news
ONE SOTHEBY’S INTERNATIONAL REALT Y
THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA
ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where the firm leads the market in sales valued over $1 million. ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has 280 real estate associates with eight office locations in the most prestigious neighborhoods of South Florida; Coral Gables, Brickell, Key Biscayne, Aventura, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), and our newest location in Sunny Isles. In 2012, the firm closed out the year the as market share leader for luxury sales in Miami Dade and Broward counties with $1.5 billion in sales volume.
BY THE NUMBERS
8
O F F I C E S CORAL GABLES | FORT L AUDERDALE | BRICKELL | MIAMI BEACH (OCEAN DRIVE) KEY BISCAYNE
|
AVENTURA
|
SUNNY ISLES
|
MIAMI BEACH (SOUTH OF FIFTH)
280
A S S O C I A T E S
#1
IN CONDO SALES OVER
#2
$1 MILLION $5 MILLION
MIAMI-DADE MIAMI-DADE & BROWARD
SIR AFFILIATE BASED ON AVERAGE SALES PRICE
#10
IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE
#14
HIGHEST PRODUCING SOTHEBY’S INTL. REALT Y AFFILIATE WORLDWIDE
VOTED
M O S T I N N O VAT I V E
BEST REAL ESTATE AGENCY / BROKERAGE
METHOD OF MARKETING
IN FLORIDA*
PROUD RECIPIENT OF
*Better Beach Awards, 2013
CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY
$47
MILLION AUGUST, 2012
*The Floridian Awards, 2012
2012 SALES VOLUME
$1.5 BILLION
ONE SOTHEBY’S FACEBOOK PAGE
TOP 100 REAL ESTATE PAGES TO LIKE
*Realty Biz News, 2013
PARTICIPATED IN
60% OF TOP SALES IN DADE & BROWARD COUNTIES IN 2012
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TOTAL $ VOLUME BY BR OKER ( L A S T 1 2 M ON THS ) L IST $
CON DOS OV ER $1 ,0 0 0 ,0 0 0 I N M I A M I-DA D E SEL L $
$300
$250
$200
$150
$100
$50
$0
SE LL $ VOLUME BY BR OKER ( L A S T 1 2 M ON THS ) SEL L VO LU ME
RE SIDE N CE S & COND OS OV E R $1,0 0 0 ,0 0 0 I N M I A M I B E AC H MARKET SHARE %
$180 14%
$160
$140 12%
$120 10%
$100 8%
$80 6%
$60
$40
4%
$20
2%
$0
0%
LOCAL NETWORKING COMPANY SPONSORED EVENTS
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Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
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SIR Global Networking Event in Miami – Hosted Welcome Event at W South Beach for SIR Affiliates – October 2011
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Wynwood Art Fair – October 2011
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Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
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ArteAmericas – Official Real Estate Sponsors – March 2012
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Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
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ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
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Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
GLOBAL NETWORKING PROMOTING OUR BUSINESS AROUND THE WORLD
SOTHEBY’S AUCTION HOUSE EVENTS
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London– participated in three Sotheby’s Auction House events in 2010, 2011, 2012
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Hong Kong – sponsored the Hong Kong Art Auction – October 2010
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New York – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012
EVENTS WITH SOTHEBY’S INTERNATIONAL REALT Y AFFILIATES
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Moscow, Russia– Hosted event in collaboration with SIR affiliate & Auction House – April 2012
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SaoPaulo, Brazil– Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
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BuenosAires, Argentina- Hosted “ Miami Week” in partnership with SIR affiliate - 2011
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Lima, Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
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Toronto & Montreal– Hosted training sessions with SIR affiliates – 2011 & 2012
NETWORKING EVENTS WITH SIR AFFILIATES
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San Diego, California– Global Networking Event – 2010
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Miami Beach, Florida– Global Networking Event – 2011
•
Los Angeles, California– Global Networking Event – 2013
•
Atlanta, Georgia– SIR Leadeship Conference – 2011
•
Chicago, Illinois– SIR Leadership Conference – 2012
LOCAL ADVERTISING N
V
OC
N
C S O
ORE
An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that point, we will employ the following regional publications: Haute Living, Ocean Drive and Bal Harbour magazine publications
RETAIL MARKETING PROGRAM
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PROFESSIONAL PHOTOGRAPHY
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ONLINE LISTING DISTRIBUTION
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The entire ONE Sotheby’s International Realty marketing system revolves around professional photography showcasing the elegance and beauty of our exclusive inventory in everything that we do. This includes a virtual tour, video walk-through and placement on ONE Sotheby’s International Realty’s YouTube Channel.
We’re taking the online listing distribution resources of Sotheby’s International Realty to the next level. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.
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SINGLE PROPERTY WEBSITE An entire website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses viewers and, when advertised in print or online, gets interested buyers to the information they want faster.
photography showcase
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REALTOR.COM SHOWCASE LISTINGS Showcase listings with up to 25 photos, a virtual tour, traffic reports and open house ads on the world’s #1 real estate website.
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SIR SIGN & INSTALLATION Sotheby’s International Realty’s iconic changing post sign displayed at over 26,000 distinctive homes around the world.
GOING SOCIAL Promotion across ONE SIR’s social media outlets on Facebook, Twitter, and LinkedIn - reaching thousands of our customers online.
local information
RESPECTFUL EMAIL A weekly digest of new listings and price reductions sent to Dade and Broward’s top brokers without spamming inboxes.
ONESOTHEBYSREALT Y.COM ANNUAL STATISTICS Top cities - online consumers •
Miami, FL - 40,416 property views
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Toronto, Canada - 5,754 property views
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New York, NY - 16,785 property views
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Chicago, IL - 5,681 property views
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Fort Lauderdale, FL - 13,873 property views
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Hollywood, FL - 5,336 property views
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Miami Beach, FL - 8,890 property views
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Paris, France - 5,121 property views
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London, England - 8,069 property views
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Houston, TX - 4,915 property views
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Brooklyn, NY - 6,100 property views
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Sao Paolo, Brasil - 4,640 property views
PROPERT Y VIEWS
2,320,520 E-MAIL INQUIRIES
2,723
S E L L E R A D VA N TA G E S L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S
Non-techy status reports that break down who’s been looking at your specific listing.
SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES
Our competition’s listings look better on our site than on their own. So gorgeous sellers will be proud to post them to their Facebook and Twitter accounts.
We are targeting specific communities and buildings within our campaign.
Generated for every property.
B U Y E R A D VA N TA G E S C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
SOCIAL MEDIA fhttps://www.facebook.com/lindagproperties https://twitter.com/LindaG007 https://plus.google.com/108775625137193244584/posts http://activerain.com/profile/lindagproperties http://www.lindagproperties.com/blog.asp SOTHEBY’S INTERNATIONAL REALT Y STATS • 15,000+ Likes on Facebook; 5 million total impressions • 240+ Sotheby’s International Realty companies on Facebook and Twitter • 14,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest • An official Sotheby’s International Realty account on Pinterest.com, the fastest growing website in history • Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day INDUSTRY USER STATS • Facebook - 1 billion
• LinkedIn - 175 million
• YouTube - 800 million
• Twitter - 140 million
• Google+ - 400 million
• Pinterest - 11 million
BLOG
http://www.lindagproperties.com/blog.asp
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. YOUTUBE.COM/ONESOTHEBYS • Over 85,000 views • Exclusive listing videos by area
KEY ELEMENTS TO OUR SOCIAL MEDIA SUCCESS EXPERIENCE
EXPERTISE
Deliver a unique and compelling experience via social networking sites that reflects our brand’s history and values.
Maintain a distinct point-of-view and align the homes we represent with the connoisseurs of life.
ENGAGEMENT
EMOTION
Develop social relationships with key online influencers, and potential homebuyers and sellers to further our reach.
Create lasting connections with our target consumers that translate beyond social media.
A
rtfully uniting extraordinary homes with extraordinary lives.