Linda Ramirez Account Planner
Table on content
Profile
Ford
New Amsterdam Vodka
Sling TV
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Contact Information
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PROFILE
Linda Ramirez ACCOUNT PLANNER
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I view life as an abstract art that uses a visual language of shapes, forms, colors and lines to create a mosaic. Finding a meaning to all the abstract challenges and obstacles life places at your feet can ensure that each decision you make will create a better understanding of life. I have always felt inspiration when approaching these obstacles and challenges from life as well as receiving gratification with every discovery or problem solved along the way. The approach I use to solving problems in life is similar to my approach as an account planner. Being able to observe others strategize and develop ideas for projects triggers my creative and teamwork capabilities while enhancing my ability to see details others usually overlook. This attention to detail can be attributed to my passion for organization, which enhances my love for research and problem solving. Because I view life as abstract challenges and obstacles, account planning, or any problem I may encounter, gives me life because the skills I use in my everyday life will become more elevated when those challenges or obstacles are placed before me. 5
Background
E&J Gallo Winery – Southeast Region has launched New Amsterdam Vodka and is in the process of increasing awareness. As part of their marketing efforts, they teamed up with 48 Hour Film Project on an initiative called “It’s Your Town with New Amsterdam”. As part of the DJ Irie Brand Ambassador Program with Premier Beverage, the Irie Music team has been challenged with creating a statewide DJ Performance (DJ Irie) 5 City Tour using the same “It’s Your Town” tagline and which somewhat embodies the spirit of the campaign.
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Challenge Get young people to choose New Amsterdam Vodka over other brands of alcohol while at the same time we promote DJ Irie to club owners and college students.
Insight College students are always looking for a good reason to party.
Target College students attending the five major universities in FL.
Key Findings • 25% increase on students loans • 7 out of 10 have taken out a loan Avg. • FL undergrad owes $25,000 • High student debt linked to anxiety • In 2014, first-year students partied less than ever!under 4hrs a week socializing, much more spent online. 8
Shift I feel kind of guilty about partying late. I should study more and spend less.
I can totally let loose with the party party. It’s for a good cause! 9
Executions Strategy NOTHING BRINGS PEOPLE TOGETHER LIKE A PARTY OR A CAUSE, SO WE COMBINED THE TWO! Introducing the unofficial political party for college students, the party party. Our mayor, DJ Irie+ New Amsterdam Vodka are making college students futures brighter by paying off student loans with a % from purchases. Now that’s something to cheer for!
#powertotheparty
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Background
Last month at CES, Dish unveiled their new offering, SLING TV – for $20 a month subscribers can access ESPN, the Disney Channel, Food Network, HGTV, TNT, TBS and CNN. The Maker Studios network of YouTube stars will also be included. Not included are broadcast networks ABC, CBS, NBC and Fox. Traditionally, the larger players have kept their hold on consumers by providing access to sports, however now with SLING TV, anyone with a subscriptions can access ESPN on any device.
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Challenge Build up brand awareness for Sling TV Drive people to subscribe to Sling TV
Target
Insight
18-35 year olds who tend not to want to bother with paid TV. They either have cut the cord, are strongly considering it, or never signed up for a cable subscription.
Nothing’s more annoying than someone blurting out spoilers
Shift From TV is on the wall in my room
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To LIVE TV is everywhere and available all the time
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Execution Strategy Nothing’s more annoying than someone blurting out spoilers Signing up for Sling TV means you’re always up to date. And keeping up with the latest means spoilers have little effect on you, but we’ve devised an Emergency Action Plan to get you 100% Spoilerproofed.
#spolerproofed
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Challenge How do we get young audiences on the East and West coast to connect with Ford even when they are not looking to buy a car?
Target Zach is a mobile phone junkie who is always in a hurry. He works full time and dreads how fast his student loans consume his paycheck. He longs for a more exciting life but constantly finds himself in the grind of climbing the corporate ladder to better his career. He is a die hard Patriots fan and his only escape is to take mini breaks throughout the day to follow them.
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Shift From // Taking a set route To // Exploring detours
Insight People Aspire to rebel & choose their own road.
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Strategy Rebels Chase Adventure Since the Model T’s debut in 1903, The legacy of Ford has been built upon giving Americans greater mobility, choice, and freedom. Ford helped free rural America from its isolation and today can help drivers break away from more ordinary roads and explore roads less traveled.
#DrivingUnleashed
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LINDA RAMIREZ ramirez.rosales.linda@gmail.com
Education
Relevant Work Experience
Miami, FL
Miami Ad School, Miami, FL Account Planning Boot Camp
(765) 250 - 6768
Art Institute of Indianapolis, Indianapolis, IN Certificate: Web Design & Interactive Media Universidad Americana, Managua, Nicaragua Marketing & Advertising Bachelor of Arts
Universidad Americana, Managua, Nicaragua Graphic Design & Advertising Post Graduate
Skills: Fluent in English and Spanish Software: Adobe Creative Suite, Microsoft Office, iWork
March 2015 September 2013 December 2011
October 2011
LK Marketing Services, Indianapolis, IN December 2013-November 2014 Graphic & Web Designer • Created and designed marketing and promotional materials (executive summaries, award submittals, brochures, tradeshow displays ads, newsletters, collateral materials, etc.). • Designed customized deliverables per team and client’s needs, including new graphical elements that visually capture a given message. • Gathered project requirements by working with marketing managers through a creative and strategic brief process. • Optimized and revised pre-flight client-supplied and/or existing graphics to ensure production specifications are met. • Worked across the full scope of Creative Services deliverables to concept, design and deliver high-quality, production ready marketing, internal, and sales collateral. • Developed and executed web banners for use on landing pages and search networks. Central American Court of Justice, Managua, Nicaragua July 2013- July 2014 Graphic Designer • Constructed the logo for the web page as well as adopted designs to fit the different applications. • Advised and briefed clients with regards to the design style, format, print production and timescale. • Managed client proposals starting with the typesetting up until the design, print and production. • Maintained and enhanced technical knowledge by attending design workshops and reviewing professional publications.
Work Experience International Conferences of Chief Justices of the World, India December 2014 Interpreter • Aided the Magistrate during the conference with determining daily activities and events by translating into Spanish. • Assisted the Magistrate in communicating with others during the conference. TTG Inconti, Rimini Fiera, Italy October 2013 Entre Isla Sale (Business) Representative • Advocated for Nicaragua with business owners who were interested in investing in tourism. • Networked with other travel agencies around the world and created business relationships with those agencies. • Sold travel packages to tourists attending the conference who were interested in visiting Nicaragua.
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Portfolio Show, Art Institute of Indianapolis Best in Show: Web Design
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