branding P o u d r e Va l l e y H e a lt h S y s t e m Bui ldi ng
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Brand:
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Stir well.
Linden gets branding. We’d love to help you with yours.
B ui l di ng
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Now have your customers and prospects peer into the pot and ask them how they feel about you. That’s branding. It’s your stakeholders’ gut feeling about everything you do and are.
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Throw in your products and services. Add your website, your employees who interact with customers, and even your parking. Don’t forget your advertising, your brochures, your signage and your offices.
B r and:
Put everything you do into a pot.
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w h at ’ s b r a n d i n g ?
Linden began rebranding Poudre Valley Health System in 2003. PVHS is a large organization with
one identity. Based on Poudre Valley Hospital’s longstanding reputation as a competent, caring and locally owned healthcare provider, PVHS’s new identity is warm and friendly and uses images of local doctors, nurses and patients whenever possible.
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We built a robust and flexible branding strategy that coalesces all PVHS facilities and programs under
P o u d r e Va l l e y H e a lt h S y s t e m
a multitude of facilities, programs and stakeholders—and complex communication needs.
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Insert for the Northern Colorado Business Report - Fall 2003
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
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Insert for the Northern Colorado Business Report - Fall 2003
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HealthGrades Ad Series - Spring 2003
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P o u d r e Va l l e y H e a lt h S y s t e m
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Inaugural HealthAware Issue - Spring 2004
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Trauma Ad Series - Spring 2004
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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A Love Story Ad - Volleyball Program - Spring 2004
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MCR Groundbreaking Invitation - Spring 2004
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
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US News & World Report Insert - Summer 2004
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A Woman’s Heart Marketing Materials - Fall 2004
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Yellow Pages Ad - Fall 2004
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Service Line Ad Series - Birthing Center and Special Care Nursery - Winter 2004
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
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Service Line Ad Series - Bariatric Surgery - Winter 2004
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Service Line Ads - PVH Trauma Center - Winter 2004
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
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Quality Report - The Breast Diagnostic Center - Winter 2004
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Somthing to Smile About Direct Mailer - Winter 2004
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Robotics Ad - Ludwin and James - Spirng 2005
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Hospital Week Billboard - Spring 2005
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Poudre Valley Cancer Treatment & Research Center Brochure - Summer 2005
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Service Line Ad Series - Orthopedics - Spring 2005
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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PVHS Corporate Pocket Folder - Summer 2005
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PVHS Marketing Materials Examples - 2005
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Robotics Billboard - The Road to Recovery - Fall 2005
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Robotics Ad - The Road to Recovery - Fall 2005
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Robotics Ad - Thank You to Our Team - Fall 2005
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Nurse Line Ad - Fall 2005
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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HR Recruitment Packet - Fall 2005
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Healthaware - Winter 2005
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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PVH Parking Lot Banners - Winter 2005
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MCR Website Design - Spring 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Healthaware - Spring 2006
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MCR Fact Sheet - Spring 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
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Top 100 Hospital Curbside Billboard - Spring 2006
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Poudre Valley Hospital Foundation Marketing Materials
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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US News & World Report Ad - World-Class Care, Close to Home - Spring 2005
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HCOR Pocket Folder - Spring 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Healthy Kids Club Newsletter - Spring 2006
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We Know Babies Curbside Billboard - Spring 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Medical Center of the Rockies Kiosk - Spring 2006
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We Know Babies Ad - Journey Magazine - Spring 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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We Know Ad Series - Medical Wellness Directory - Summer 2006
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We Know Ad Series - Medical Wellness Directory - Summer 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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We Know Ad Series - Medical Wellness Directory - Summer 2006
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Robotic Surgery Ad - Prostate Surgery - Fall 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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World-Class Care...It Runs in Our Family Ad - Fall 2006
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HealthTracks Cover - Fall 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
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Women & Family Care Brochure - Fall 2006
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Wow. What a View! Ad - Winter 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Wow. What a View! Ad - Winter 2006
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PVHS Screensavers - Spring 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
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Healthawarre - Spring 2007
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Well-Baby Care Postcard - Spring 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
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MCR Open House Ad - Full Page - Spring 2007
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Wow. What a View! Postcard - Spring 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
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MCR Dedication Invitation - Spring 2007
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MCR Patient and Visitor’s Map - Spring 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Top 100 Ad - Summer 2007
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B r and:
Here for You Ad Series - Summer 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Here for You Ad Series - Summer 2007
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B r and:
Here for You Ad Series - Summer 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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MCR Curbside Billboard - Summer 2007
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PVH Patient Handbook - Summer 2007
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
B ui l di ng
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Here for You Ad Series - Fall 2007
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Colorado State Basketball Program Ad - Fall 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
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Bariatrics Seminar Ad - Fall 2007
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Bariatrics Pateint Handbook - Fall 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
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Here for You Holiday Ad - Winter 2007
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PVHS Welcome Packet - Winter 2007
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P o u d r e Va l l e y H e a lt h S y s t e m
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PVHS Welcome Packet Insert and Magnet - Winter 2007
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MCR Birthing Center Open House Ad - Spring 2008
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P o u d r e Va l l e y H e a lt h S y s t e m
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Here for You Breast Diagnostic Center Ad - Spring 2008
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Poudre Valley Cancer Treatment & Research Center Annual Report - Spring 2008
P o u d r e Va l l e y H e a lt h S y s t e m
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P o u d r e Va l l e y H e a lt h S y s t e m
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Breast Diagnostic Center Brochure - Spring 2008
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Top 100 Hospital Ad - Spring 2008
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P o u d r e Va l l e y H e a lt h S y s t e m
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Here for You Ad Series - Spring 2008
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Aspen Club Newsletter - Summer 2006
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P o u d r e Va l l e y H e a lt h S y s t e m
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Colorado State Parent Guide Ad - Summer 2008
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Windsor Medical Clinic Here for You Ad - Summer 2008
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P o u d r e Va l l e y H e a lt h S y s t e m
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Colorado State Football Program Ad - Summer 2008
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Fort Collins, Colorado 80521 p: 970-221-3232 f: 970-221-0375 w: www.golinden.com
smart marketing
223 South Howes Street