LEARNING TO LOOK 1418631 CHANG-HSING LIN
LEARNING TO LOOK 1418631 CHANG-HSING LIN
1. Object Analysis
7. Visual research
2. Idea Generation
8. Developing Ideas
3. Layout & Communication
9. Experience Prototyping
4. Observation
10. Role Play / Co�design
5. Affinity Mapping
11. Insights & Concept
6. Personas / Storyboards
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Object Analysis / Semiotics
Object Analysis Michael Graves Kettle
Materials - PA (Polyamide)
Synthetic polyamides have high temperature resistance and good mechanical strength, therefore, it is common to be used as engineering thermoplastics.(I.B. Page,2000) - 18/10 Stainless Steel
18/10 is a designation of stainless steel with better quality than 18/8 (18/8 is the most common stainless to be used. The steels commonly used for cutlery since it cannot be hardened by high temperature. (BRITISH STAINLESS STEEL ASSOCIATION)
Object Analysis Michael Graves Kettle
Features - Color Using red color as a warning signal communicate to users which could be found on whistle and both ends of handle. Blue and black colors indicate the parts of handles are lower temperature which are safe to touch.
Small Angle For Pouring
- Mirror Polished Mirror polished represent the hot surface of kettle. Touch Points
- Parts of Kettle
Bird Whistle
Handle
Bird Whistle Comfort shape would blow if and angle for the water boils. griping
Base Increase the strength of keetle
Object Analysis Michael Graves Kettle
Associate - Alessi The design style and materials of kattle associate to the Alessi which work on metals and plastics. Alessi not only design the beauty and function of the products, but also focus on adding stories such as emotions, memories or dream to the products. Alessi launched the kettle in 1985 and designed by Michael Graves. Design brief of the kettle was being pragmatic and update the Sapper tea kettle. By adding function of removable whistle; broad and flat base design in order to fit the stove and boil water faster; met the mass production requirements.
The first designer kettle of Alessi was designed by Richard Sapper.
Object Analysis Michael Graves Kettle
Discover -Michael Graves Michael Graves is an American architect. He designed a modern kettle for Alessi in 1985. The personality of design style with simple geometry and colors also could be found in other tea service products. Moreover, the postmodern design style relates to the 1980s Memphis style. Memphis Style
First Chair by Michele De Lucchi
Carlton Bookcase by Ettore Sottsass
Michael Graves
Object Analysis Bottle Opener
Features - Simple Functionality There are many different types of bottle openers come up with other function such as key chain, USB drive. However, this opener could be seen only address on one task of the bottle opening.
- Luxury Tool From the shape and surface design of the bottle opener can find the positioning of this product. The size is suitable to place on the dining table. Smooth surface and high quality mirror finish could be associated as a luxury kitchen tool for gift sending and simply design lets users enjoy the moment. Touch Points
Object Analysis Bottle Opener
Discover - Stelton Stelton is a danish company which producing high quality stainless steel tableware based on the Scandinavian design philosophy.
- Jakob Wagner This bottle opener was designed by a danish designer Jacob Wagner in 2009. It can be found from the bottle opener to his other products that the results of the products are user-center, timeless and iconic in his design. The design style of his projects has a simple geometry with beauty curve.
Jakob Wagner
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Idea Generation
Idea Generation Structured Questions / Responses
Explore the Potential Requiremnts From the respondents, the reason of buying a bottle opener is only for achieving the task of opening bottles, therefore, function is the first consideration without thinking the appearance. However, it would be ideal to give as a gift if a bottle opener could involve with emotion elements such as meaning, memories, time or stories.
Idea Generation Sketch Ideas
Must Have A simple design like the bottle cap could fit easily and open in different angle.
LOW PRICE
YOUNG ADULTS EASY TO CARRY
GIFT MUST HAVE
EASY TO OPEN
SIMPLE
Idea Generation Sketch Ideas
Expert A bottle opener that chould increase convenience for waiter.The Design could hang on clothes and ready to open anytimes. EAST
EXPERT
ALWAYS READY TO OPEN
WAITER
WORK SPACE
RESTAURANT QUICK OPEN
Idea Generation Sketch Ideas
Extreme A design could be used easily in extreme enviroment. Big space that allow users could pass through even wearing gloves.
WIDE HANDLE
WEARNING GLOVES SNOWING ENVIROMENTS
EXTREME
BIG SIZE
CONTROL EASILY
Idea Generation Diagnostic Bottle pener
Design Brief To design a bottle opener without installing the screws and people do not injure from the cap. This bottle opener can install to the door of kitchen closet easily. Shadow and reflection of the circular steel like the moon at night.
Idea Generation Diagnostic
Brainstorming FAMILY
USING WITHOUT FEAR BOTTLE OPENER
KITCHEN CLOSET
Ideation Sketches
EMOTION
EASY TO INSTALL
A bottle opener could install on closet for family using that suitable for any generation. Opening the bottle by contacting the opener directly that users no need to touch the caps.
Idea Generation Diagnostic
Card Modeling
By installing on the same unified specification of closet board stably, users could open bottles easily with a wide range gap in different angle.
Idea Generation Diagnostic
Final 2D Rendering An ideal bottle opener that can fit the closet without screws. By using black rubber for base and stainless metal with mirror polish, the rubber part could have the gap between metal that can fit the bottle cap. The circle metal can reflect the enviroments and the light and shadow just like the moon.
Bottle pener
Dimension: 10(W)x6(D)x10(H) cm
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Layout & communication
E-Book / Layout & Communication Garphic References Material
Cover Page The cover page is clean with clear tittle and subheading on the top of page. The length of subheading is half shorter than tittle. The font of book tittle is nearly twice bigger than subheading with bold fonts. On the other hand, the font of subheading is thin and light.
E-Book / Layout & Communication Garphic References Material
Chapter Page Threse six pages of chapter page all with big picture fill the pages with big tittle clearly. And the tittle all place on the clean background. The big or bold font on the page could let the tittle looks stronger. By adding block space on the background of one side and leave text content on it can make the reader focous on tittle first and read the content easily.
Reading Movement
E-Book / Layout & Communication Garphic References Material
Image Layout These pages are divided into three sections and also have large spaces between images. It would be easier for readers catch the key points by zooming in the key points. Moreover, consider the layout such as Z movement line and spaces on the pages would increase comfortable of reading.
E-Book / Layout & Communication Garphic References Material
Text Content The tittle font is large and strong to attract reader firstly. Also the spcaes between characters are small that could make easier for reading even the font is large. Both tittle and content fonts are thin but clear. By adopting italics or bold font for notes could make obvisious differences with contents.
E-Book / Layout & Communication Layout Development
Design Ideas Considering the eye movement for reading ease, adapting the No.1 layout as chapter page and the movement is only left to right. Take Z movement into layout design such as No. 2 continuously since there is more information in the content page. By divided into 3 parts in a page such as No. 3 can make the separation for reading. By adopting No.4 template can introduce the process or compare clearly.
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TITLE
TEXT
TEXT
TEXT
TEXT
TITLE SUBHEADING
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TITLE
TITLE TEXT
TEXT
TEXT
TEXT
E-Book / Layout & Communication Template Design 1
TITLE
SUBHEADING
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Idea Developments Role Play TITLE
TITLE
TEXT
TEXT
Idea Developments Role Play
Size is compact and just fit for men’s hands.
TEXT
International Traveller TEXT
People would use the iron without handle.
Users would touch the base of iron easily since the size is compact.
The shape of iron base is fine for the large area.
The angle of iron base is acceptable for short time using.
Advantage for handle is that it could be stood on the table easily.
International Traveller
Size is compact and just fit for men’s hands.
Users would touch the base of iron easily since the size is compact.
The shape of iron base is fine for the large area.
People would use the iron without handle.
The angle of iron base is acceptable for short time using.
Advantage for handle is that it could be stood on the table easily.
E-Book / Layout & Communication Template Design 3
Affinity Mapping
TITLE
Try It Myself Have Experiences
TEXT
TEXT
TEXT
The size of the iron is suitable for male using.
TEXT
Placing the iron on working area without standing caused danger. Because the user thought has experience of using, therefore, do not be careful of using it directly. As a result, this kind of misuse usually happened to people who have experienced that not look out of controlling like new users.
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Affinity Mapping Results From Observation Work
TITLE Results From Observation Work Never Use
Used Before The user has experience of using iron before. However, it took time to remind user of working since the low frequency of using and different type of iron.
TEXT
By standing the iron on iron board is less danger, but also have the risk of falling when doing another action, such as turning the shirts could lead to the movement of iron board.
Have Experiences
The most challenges for users who never use is trying to understand how it works. For instance, normally the iron does not have switched on and off button, but other electrical products have it.
TEXT
It took time to explore and understanding since the symbol is not clear and user is unfamiliar with iron before.
Record of Observation
TITLE
TEXT
The size of the iron is suitable for male using. Placing the iron on working area without standing caused danger. Because the user thought has experience of using, therefore, do not be careful of using it directly. As a result, this kind of misuse usually happened to people who have experienced that not look out of controlling like new users.
Never Use
Used Before The user has experience of using iron before. However, it took time to remind user of working since the low frequency of using and different type of iron. By standing the iron on iron board is less danger, but also have the risk of falling when doing another action, such as turning the shirts could lead to the movement of iron board.
The most challenges for users who never use is trying to understand how it works. For instance, normally the iron does not have switched on and off button, but other electrical products have it.
It took time to explore and understanding since the symbol is not clear and user is unfamiliar with iron before.
Record of Observation Record Myself
Record Myself TITLE
TEXT
Try It Myself
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1. Know the meaning of lighting 2. Checking the temperature by hand 3. The iron can be controlled easily with large bottom 6. Spray function for dealing the wrinkles 7.11. Ironing details with triangular part 9. Leave iron without standing cause danger
1. Know the meaning of lighting 2. Checking the temperature by hand 3. The iron can be controlled easily with large bottom 6. Spray function for dealing the wrinkles 7.11. Ironing details with triangular part 9. Leave iron without standing cause danger
4
Observation
Observation Process Hammer Analysis
Object Analysis Materials - Metal (High carbon) - Wood handle (Straight-grained ash or hickory - good cross-sectional strength)
TOUCH POINTS
Features - Curved claw - Drive nails into wood - Long handle - Two components (Head / Handle) Association - Blacksmiths / Stone masons / Shoe makers - Mallets (Made of rubber / Plastic / Wood) Context - Strike wood, bone, or other stones (2,400,000 B.C) - Shift from stone to metal (About 3,000 B.C) - Head made by hot forging - Shaped into a handle on a lathe
Curved Claw Hammer
Observation Process Hammering Task
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6-A
7-A
8-A
6-B
7-B
8-B
2. Nail need to be straight 3. 4. Hold the front part and strike the nail slightly for ensuring the nail go straight 7-A. 8-A Hold the end part and use the claw for pulling out the nail 7-B Hold end part for more force
Observation Process Ironing Task
Object Analysis Materials - Plastic (White/Green) Bulk (Dough) molding compounds PPS (poly phenylene sulfide) - Stainless steel (Polished) - Silicone rubber Features - Able to bear high temperature - Waterproof design - Small pits at the top of handle for hand - Different icon to increase understanding - Through lighting to recognize the temperature - Flat base for iron standing - Position of cord for balancing when standing Assiociation
Movement / Heating / Shape Association
Function Controlling Water Inlet
TOUCH POINTS Indicator Light
Observation Process Planning Observation of Ironing
Try It Myself Have Experiences
Used Before
Never Use Without Instruction
As The Normal Way To Iron
Asking To Iron The Shirt Without Any Suggestion
Record The Using Process
Record The Way User Discover
Compare With Others
Interview The User Experience Compare The Differences
Record How User Discover / Opinion/ Understanding Record The Result
Instruct To User Record The Differences
Compare The Opinions Of Iron Using To Discover The Differences Between Different Users
Record of Observation Record Myself
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1. Know the meaning of lighting 2. Checking the temperature by hand 3. The iron can be controlled easily with large bottom 6. Spray function for dealing the wrinkles 7.11. Ironing details with triangular part 9. Leave iron without standing cause danger
Record of Observation Used Before
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1.2. Closing to the iron for temperature setting 4. Make sure the iron was turing on and heating by hand 5. Stand the iron on working area when not using 7.10. Rotate the iron for different parts of shirts
Record of Observation Used Before
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1.2. Closing to the iron for temperature setting 4. Make sure the iron was turing on and heating by hand 5. Stand the iron on working area when not using 7.10. Rotate the iron for different parts of shirts
Record of Observation Never Use - Without Instrouction
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1. Do not know how to use 2. Do not understand how to turn on the iron 5.9. Ironing the shirts without paving the shirts 8.10. Could guess the meaning of button function, but do not know how it works
Record of Observation Never Use - With Instrouction
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1.6. Spending more time to observe iron 2.3.4.5. Try to figure out how the iron works 7.10.11.Trying to use spray and steam function
Observation Process Observation Analysis
Try It Myself Have Experiences
Used Before
Never Use
? The user who notice that if the light on indicate the iron is heating
The misuse that leaves the iron on the board without using
The only user who sets the right temperature for the clothes correctly
Have most questions about the way of using because the iron is not easy to understand
Be accustomed to stand the iron when not ironing
The only user who used steam function
Observation Process Observation Analysis Try It Myself Have Experiences
Used Before Never Use Both users have reading difficuities of the icon, number or the symbol on the iron because the size of those are small or not easy to understand.
The misuse of feeling the temperature by closing of the iron on both users who have experienced.
All users have the same action which is rotate the iron for different part of shitrs during the task.
Users have the same actions to use the spray function when dealing with the serious wrinkles on the shirts.
All users ironing the details of shirts such as collar, cuff or nearing the button by using the front triangular part of iron comfortably.
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Affinity Mapping
Affinity Mapping Results From Observation Work
Try It Myself Have Experiences
The size of the iron is suitable for male using. Placing the iron on working area without standing caused danger. Because the user thought has experience of using, therefore, do not be careful of using it directly. As a result, this kind of misuse usually happened to people who have experienced that not look out of controlling like new users.
Used Before The user has experience of using iron before. However, it took time to remind user of working since the low frequency of using and different type of iron. By standing the iron on iron board is less danger, but also have the risk of falling when doing another action, such as turning the shirts could lead to the movement of iron board.
Never Use The most challenges for users who never use is trying to understand how it works. For instance, normally the iron does not have switched on and off button, but other electrical products have it.
It took time to explore and understanding since the symbol is not clear and user is unfamiliar with iron before.
Affinity Mapping Results From Observation Work
Similar Points The symbol and number are too small that is hard for users to read. Therefore, the importance of the symbol is that can be understand quickly. It is possible to misuse the iron such as close to base of iron for confirming the heat. The reason of the misuse because the iron do not indicate the condition clearly and also the users have confident about using it. The large base of iron is efficiency for finish the task, however, females took the opinion that the size is too big for controlling.
Key Findings The size of Iron (Operation)
Way of Switch On/Off Symbol (Communication)
Risks of Controling (Solution?)
Indicator
Affinity Mapping Collect Images
Temperature can be indicated by rage of colors or symbols. Different colors also showing the meaning of electric mode. To discover the way of integrating different meanings on the switch in order to let users understand easily.
Affinity Mapping Collect Images
The size of iron could be a normal large size or small ones for traveling depending on the situation. Consider the ergonomics issues when redesigns a new iron which comfort for users to control.
Affinity Mapping Final Map
DIFFERENT USERS
TASK OF IRONING
SAFETY / RISK
FUNCTION
TASK PROCESS
IRON DESIGN CONSIDERATION
SIZE / SHAPE
MOVEMENT
UNDERSTANING IMPROVEMENT
Affinity Mapping Analysis from Final Map Safety / Risk
Process of Task
Understanding
Safety is the most key point in this product since the misuse could cause danger. Electric cord is also the relate issue of iron.
There are several ways to achieve the task of making shirts flat such as steam, heating or pressing and users are trying to achieve the task.
Need to Improve the communication between users and iron such as switch, indicator, symbol. These are key elements to affect the control. Different Users
Function Basicaly, iron have heating, water spray, steam and temperature controlling. However, all these function might not necessary for basic using.
Design Considertion
The persona of target users needs to be decided firstly before redesign a new product. Although the task is same, the design sequence would be influences according to the users.
Movement
Shape
Size
Ironing task is shifting the iron by arm and hand. According to iron different part of shirt need to rotate the iron or using the front triangular part for details. Theses actions need to be examined.
Iron is a low frequent product, therefore, the shape of iron design also needs to consider how to increase storage performance.
From the results of observation work, iron size is one of important points that how users review the product.
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Personas / Storyboards
Personas International Traveller
Derrick
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Male / 40 / International Marketing Manager Prepare clothes for a meeting tomorrow Ironing shirt in hotel Medium skilled Using small iron for traveling / Choosing smart design of products/ Preferences of efficient products/ Pay attention to time management - Normal house using an iron - Frequent user
Personas International Traveller
Haruka
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Female / 35 / Japanese housewife Finish housework every day Ironing shirt for a husband High skilled Using normal functional Iron / Choosing good design can make her happy/ Always focus on family/ Social with neighbors - Normal house using an iron - Advance user
Storyboards As Is - International Traveller 1.PREPARATION
Ironing During Travel
2.PLUG ON & PLACE SHIRTS
OPPORTUNITY
To find out the appropriate shape and size for storage in a suitcase 3.WAITING IRON FOR READY
READY
3.IRONING
Socket and voltage in different countries bring the Inconvenient for users 3.FINISH
CHALLENGE
OPPORTUNITY To indicate the iron is ready for ironing
OPPORTUNITY
- Small size of iron might hard to control - Ironging on the desk cause scorch mark
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Visual research
Visual Research Existing Iron
These irons are meeting for different situations such as daily using, traveling, ironing in office or for professional users. Depend on the situation which function is different from users' needs.
Visual Research Streamlined Design
The streamlined design has large influences from transportation to life products. The irons below also having go fast image which associates to the streamed lined design.
Visual Research Yacht Design
The moving of yacht driving on the sea surface and the control handle which associate to the ironing action. These images can be integrated into the new iron style represent the luxury image.
Visual Research Simplistic Product Design
All these simplistic products have been designed by using geometry, however, the details of preparation, colors, materials and finishing made the products look well balanced.
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Developing Ideas
Developing Ideas Short Brief
Design an Iron for International Traveller An international traveller who travel frequently to have the meeting in different countries. Usually clothes have creases after taking out of the suitcase and people need to deal with creases on the shirts and suits before the meeting. People consider weigh limitation when package the suitcase, so a normal iron is big and heavy for travelling. Furthermore, there are also have differences
of sockets and voltage between countries. To design an iron and create desire which is one for businessmen. The basic requirements and needs for traveling are safety, compact, flexible iron with lightweight. Moreover, lead users to ironing clothes efficiently and understand for controlling easily.
Developing Ideas World Association Linked to Products
BEAUTIFUL
LOW TECH
PERFECT
SIMPLEST ONE FOR LIFE EASY TO CLEAN FUN
PROFESSIONAL
Developing Ideas Improvements / Developments CHANGE IN ROTATION STORAGE EASILY
COMPACT TRANSFORM
INTEGRATE DETACHABLE
RECHARGEABLE BATTERY
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Experience Prototyping
Experience Prototyping Modeling
Experience Which kind of iron base easier to ironing and storage
Learning How handle could be integrate to iron IRON BASE
HANDLE
Experience Prototyping Modeling
Experience Results
USUAL SHAPE
By experiencing different card models, the ideal combination of iron base SAVE SPACES and handle have been found. The next development is ideal combination iron because it can be controlled easily WIDDER SHAPE with comfort. In order to confirm that square type of iron could storage, the next stage is placing the STORAGE EASILY card models in a suitcase for examination. NARROW SHAPE
SECOND CHOICE
HANDLES CAN NOT INTEGRATE WITH IRON
HANDLES ARE TOO SMALL TO CONTROL
IDEAL COMBINATION
Experience Prototyping Modeling
Examination Results
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1. Square type of iron is the one which most fit the suitcase and storage without difficulty. 2.
3.
2 and 3 are similar to usual iron, however, those are hard to set and occupy space because of polygonal shape. 4.
5.
The shape of 4 and 5 are can save space as well, but the length is longer than square one.
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Role Play / Co�design
Idea Developments Role Play
Ironing a Shirt in a Hotel Roon
International Designer Traveller
Go UK for business meeting and he wants to make sure the shirts is perfect for meeting tomorrow.
Attend the design exhibition in Shanghai and she just want the clothes looks flat.
Idea Developments Role Play
International Traveller
Size is compact and just fit for men’s hands.
Users would touch the base of iron easily since the size is compact.
The shape of iron base is fine for the large area.
People would use the iron without handle.
The angle of iron base is acceptable for short time using.
Advantage for handle is that it could be stood on the table easily.
Idea Developments Role Play
Designer
Users need to know when the iron is ready.
The shape of handle need to consider for both male and female.
Adding symbols or light could let users understand easily.
Handle need to be design stability.
It could be seen clearly if the base is bigger.
Users need to know how long for cool down the iron.
Idea Developments Co-Design Annotation
The triangle handle might have The male would tend to grab the difficulties to control. Male and female base without using handle that could are using handle in different ways. cause danger of scald.
The iron would damage the desk if users just leave it without ironing mat.
Idea Developments Co-Design 6Ws
Who Businessman Travelers People Who Living Alone Male / Female
When Traveling Daily Times Nigh Times
Where Rooms in Hotel Small Working Spaces On the Table or Bed
What
How
The compact shape has to fit or storage to the suitcase easily.
Prototype testing for finding the portable shape.
Improve the performance of controlling iron.
The handle needs to be designed to fit both male and female users.
Minimize the control risks and prevent the user's misuse. Essential to design the iron, which could stand stably. Ironing mat is necessary when using on the table.
Adding indicator light or symbols to increase user awareness. Design the handle which could help the iron stand stably. Integrate ironing mat with iron into a small package; also the meat could protect the iron.
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Insights & Concept Development
Insights & Concept Development Brief Development Taking into account: Conveniences Compact Design which the shape could storage in suitcase easily Different Socket cause inconvenience for travelers
Design Brief Design a product that will enable businessmen to be able to iron a shirt in hotel for well traveling
Specifically: Switch Control Changing function by rotating might increase the difficulty to ironing
Understanding Unfamiliar users might confuse the function of the iron
Danger People might grab the iron directly without notice high tempeture base of iron
Shape The shape of iron base and handle are touch points influence efficiency
Battery Rechargeable battery might bring convenience for users
Handle design Integrate the handle and iron together greatly and enhance the performance Users would not use handle if it is uncomfortable or hard to control
Work Environment Iron would damage the furniture without ironing pad
Insights & Concept Development Brief Development Iron Base
Rechargeable Battery Simple Appearance
Indicator
Transform
Possibilities of Handle Final Decision for Concept Development
Insights & Concept Development Concept 1 The iron is integrate with a detachable handle at the side. The heating metal is little larger than the iron base which allow users to see clearly when ironing the details part of shirts.
INDICATOR LIGHT
DETACHABLE HANDLE
The iron would start heating after insert the handle at the top of the iron.
SWITCH ON AFTER INSTALL THE HANDLE
Insights & Concept Development Concept 2 The adjustable handle is appropriate to grab and control the handle. Therefore, it can prevent users to touch the base. The indicator light is around the underside that users could check the mode clears. ADJUSTABLE HANDLE
INDICATOR LIGHT
The iron can be switch on easily by rotating the handle.
Insights & Concept Development Concept 3
FOLDABLE HANDLE
The handle has been integrated ideally right on the top of iron without detaching any parts. The transparent indicator light could show the mode and allows users to know the base. The iron base is the same dimension with the iron that users would not be scaled during ironing.
INDICATOR LIGHT
Power can be switched on by rotating the handle to the indicator position, also iron could be stand by handle.
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