Zen Type: A Type Specimen Book by Lindsay Ruck

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Copyright ©2013 by Lindsay Ruck All Rights Reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. isbn Number 0 - 9719857 - 0 - 0 Pinnacle Press Inc. 5900 Berthold Ave. St. Louis, Missouri 63110 Book design by Lindsay Ruck Printed in the United States of America

to the night owls â&#x20AC;&#x201D; you're never alone.

caecilia lt std 1

futura std 11

adobe jenson pro 25

bembo std 43

univers lt std 53

foreword 9/14

In order to create a beautiful design, one must find a balance between both imagery and type. Choosing and using typefaces to compliment images does not always pose as an easy task. It requires great design aesthetic, knowledge of various typefaces and typographers, and how to compose type so it is both readable and legible. This book was created to showcase five different typefaces and their families. Ranging from old style to modern, Zen Type has a typeface for almost every occasion.

caecilia lt std

PETER MATTHIAS NOORDZIJ caecilia lt std roman 9/14

In 1961, Peter Matthias Noordzij was born. Growing up in The Hague in The Netherlands, Noordzij was destined to be a graphic designer. In the early 1980's, he studied at the Koninklijke Academie vor Beeldende Kunsten in The Hauge. There, he learned lettering under his father, Gerrit Noordzij, and created the typeface Caecilia. In 1986, he started working professionally as a typographer. Soon after, he began teaching type design at the art academy in The Hague. In 1991, Noordzij became responsible for the new Ensched Font Foundry in Haarlem.

zen type Caecilia LT Std 45 Light

Caecilia LT Std 45 Light

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“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” — Albert Einstein

Caecilia LT Std 46 Light Italic

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“Limitless undying love which shines around me like a million suns it calls me on and on across the universe.” — John Lennon

Caecilia LT Std 55 Roman

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“We are an impossibility in an impossible universe.” — Ray Bradbury

caecilia lt std Caecilia LT Std 56 Italic

Caecilia LT Std 56 Italic

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“Life is more or less a lie, but then again, that's exactly the way we want it to be.” — Bob Dylan

Caecilia LT Std 75 Bold

“Only the hand that erases can write

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the true thing.” — Meister Eckhart

Caecilia LT Std 76 Bold Italic

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“Flow with whatever may happen, and let your mind be free: Stay centered by accepting whatever you are doing. This is the ultimate.” — Zhuangzi

caecilia caec caecilia caec caecilia caec caecilia caec caecilia caec

cilia caecilia cilia caecilia cilia caecilia cilia caecilia cilia caecilia

zen type Caecilia LT Std 85 Heavy

Caecilia LT Std 85 Heavy

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“It is the power of the mind to be unconquerable.” — Lucius Annaeus Seneca

Caecilia LT Std 86 Heavy Italic

“Many have died; you also will die.

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The drum of death is being beaten. The world has fallen in love with a dream. Only sayings of the wise will remain.” — Kabir

futura std

PAUL RENNER futura std medium 9/14

In 1878, in Wernigerode, Germany, Paul Renner was born. In his early years, he studied architecture and painting in Berlin, Munich and Karlsruhe. In 1911, Renner cofounded a private school for illustration in Munich. In 1926, at the Frankfurter Kunstschule, he worked as head of commercial art and typography department. Soon after, Renner created one of the most well known typefaces, Futura. In 1933, he was awarded the Triennaleâ&#x20AC;&#x2122;s Grand Prix. In his later years, Renner wrote several publications on typography, lettering, graphics and color studies. He died in 1956 in HĂśdingen, Germany.

zen type Futura Std Light Condensed

Futura Std Light Condensed

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“When the mind is exhausted of images, it invents its own.” — Gary Snyder

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Futura Std Light Condensed Oblique

“Consider your own place in the universal oneness of which we are all a part, from which we all arise, and to which we all

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return.” — David Fontana

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Futura Std Medium Condensed

“Faith gives you an inner strength and a sense of balance and perspective in life.” — Gregory Peck

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futura std Futura Std Medium Condensed Oblique

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Futura Std Medium Condensed Oblique

“Life is a balanced system of learning and evolution. Whether pleasure or pain; every situation in your life

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serves a purpose. It is up to us to recognize what that

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purpose could be.” — Steve Maraboli

Futura Std Bold Condensed

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Futura Std Bold Condensed

“Go to heaven for the climate and hell for the company.” — Mark Twain

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Futura Std Bold Condensed Oblique

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“Man is the only creature who refuses to be what he is.” — Albert Camus

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futurafutura futurafu futurafutur futurafutura futu futurafutura futu futura futuraf

utura futurafutura afuturafutura urafutura futura urafutura futura futurafutura

zen type Futura Std Extra Bold Condensed Oblique

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Futura Std Extra Bold Condensed Oblique

“Who we are now is all that really matters.” — Amy Joy

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Futura Std Extra Bold Condensed

“There is nothing either good or bad, but thinking makes it so.”

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— William Shakespeare

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Futura Std Extra Bold Condensed Oblique

“If a cluttered desk is a sign of a cluttered mind, of what, then,

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is an empty desk a sign?”

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— Albert Einstein

futura std Futura Std Light

Futura Std Light

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“Wise men speak because they have something to say; fools because they

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have to say something.” — Plato

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Futura Std Light Oblique

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“The most beautiful experience we can have is the mysterious - the fundamental

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emotion which stands at the cradle of true

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art and true science.” — Albert Einstein Futura Std Book

Futura Std Book

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“Do not fear to be eccentric in opinion, for every opinion now accepted was

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once eccentric.” — Bertrand Russell

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light condensed

medium condensed

bold condensed

a geometric sans-serif typeface

futura std Futura Std Book Oblique

Futura Std Book Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“The more you know, the less you need.” — Yvon Chouinard

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Futura Std Medium

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“What we can change is our perceptions, which have the effect of changing

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everything.” — Donna Quesada

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Futura Std Medium Oblique

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“The object of your desire is not an object.” — Jack Gardner

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zen type Futura Std Heavy

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Futura Std Heavy

“Just as parents care for their children, you should bear in mind the whole

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universe.” — Zen Master Dogen

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“The thinking brain influences the body’s responses and it makes a neat little

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loop.” — Brad Warner

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Futura Std Bold

“Maybe everyone can live beyond what they're capable of.”

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— Markus Zusak

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futura std Futura Std Bold Oblique

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Futura Std Bold Oblique

“The past has no power over the present moment.” — Eckhart Tolle

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Futura Std Extra Bold

“There are no ordinary moments.” — Dan Millman

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Futura Std Extra Bold Oblique

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“The importance and unimportance of the self

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cannot be exaggerated.”

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— R.H. Blyth

adobe jenson pro

NICOLAS JENSON adobe jenson pro regular 9/14

Nicolas Jenson was born approximately in 1420. Initially, Jenson started as the master of the French royal mint at Tours. In 1458, King Charles VII dispatched Jenson to Germany to learn the new art of printing. During his time in Germany, King Charles VII passed away and King Louis XI took the throne. Unwilling to work under the new king, Jenson decided not to return to France. Instead, he ventured to Venice in 1467 where he introduced the invention of printing to Italy. Until his death in 1480, Jenson worked in Italy printing and publishing. The typefaces he created were said to be the best of the Renaissance and perhaps of all time. In 1995, Robert Slimbach of the Adobe type design team designed Adobe Jenson Pro, based on Jenson's type, as a part of the Adobe Originals historical revivals.

zen type Adobe Jenson Pro Light Caption

Adobe Jenson Pro Light Caption

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“Flow with whatever may happen, and let your mind be free: Stay centered by accepting whatever you are doing. This is the ultimate.” — Zhuangzi

Adobe Jenson Pro Light

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“The world is filled with love-play, from animal lust to sublime compassion.” — Alan Wilson Watts

Adobe Jenson Pro Light Subhead

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“Preoccupied with a single leaf you won't see the tree.” — Vagabond

adobe jenson pro Adobe Jenson Pro Light Display

Adobe Jenson Pro Light Display

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“He who fights is powerless, but he who loves is power itself.” — Eric Micha'el Leventhal

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“To escape from the world means that one's mind is not concerned with the opinions of the world.” — Dōgen

Adobe Jenson Pro Light Italic

“Walk slowly through the world and

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pay attention” — Marty Rubin

~!?@#$%&* Caption

~!?@#$%&* Subhead

~!?@#$%&* Display

adobe jenson pro Adobe Jenson Pro Light Italic Subhead

Adobe Jenson Pro Light Italic Subhead

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“Life gives you exactly what you need to awaken.” — T. Scott McLeod

Adobe Jenson Pro Light Italic Display

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“I am everything. I am nothing. I am powerful. I am forgotten.” — Jennifer Lynn Barnes

Adobe Jenson Pro Caption

“Mind is the lock. Knowing is the key.

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Unlock the mind and open your heart.” — Robin Craig Clark

zen type Adobe Jenson Pro Regular

Adobe Jenson Pro Regular

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“Regarding the creative: never assume you're the master, only the student. Your audience will determine if you're masterful.” — Don Roff

Adobe Jenson Pro Subhead

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“I am Not, but the Universe is my Self.” — Shih-t'ou

Adobe Jenson Pro Display

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“Hand over your responses to the man who triggers them, and you have already lost the battle for self. Look beyond, and find yourself there instead.” — Richard K. Morgan

adobe jenson pro Adobe Jenson Pro Italic Caption

Adobe Jenson Pro Italic Caption

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“I would never die for my beliefs because I might be wrong.” — Bertrand Russell

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“No praise, no blame. Just so.” — Isaac Marion

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“Almost everything that I've ever worried about has never happened …” — Ian Tucker

zen type Adobe Jenson Pro Italic Display

Adobe Jenson Pro Italic Display

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“Your body is like a dew-drop on the morning grass, your life is as brief as a flash of lightning. Momentary and vain, it is lost in a moment.” — Dogen Zenji

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“Every answer you ever need lies within your own silence..” — Ian Tucker

Adobe Jenson Pro Semibold

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“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” — Eleanor Roosevelt

adobe jenson pro Adobe Jenson Pro Semibold Subhead

Adobe Jenson Pro Semibold Subhead

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“Life is a journey, not a destination.” — Ralph Waldo Emerson

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“You can't go back to how things were. How you thought they were. All you really have is…now.” — Jay Asher

Adobe Jenson Pro Semibold Italic Caption

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“The only way to survive eternity is to be able to appreciate each moment.” — Lauren Kate

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zen type Adobe Jenson Pro Semibold Italic

Adobe Jenson Pro Semibold Italic

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“We're so busy watching out for what's just ahead of us that we don't take time to enjoy where we are.” — Bill Watterson

Adobe Jenson Pro Semibold Italic Subhead

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“Happiness, not in another place but this place…not for another hour, but this hour.” — Walt Whitman

Adobe Jenson Pro Semibold Italic Display

“Life is a preparation for the future; and the best

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preparation for the future is to live as if there were none.” — Albert Einstein

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Adobe Jenson Pro Bold Caption

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“Dost thou love life? Then do not squander time, for that's the stuff life is made of.” — Benjamin Franklin

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“We spend precious hours fearing the inevitable. It would be wise to use that time adoring our families, cherishing our friends and living our lives.” — Maya Angelou

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“I don't know who my grandfather was; I am much more concerned to know what his grandson will be.” — Abraham Lincoln

zen type Adobe Jenson Pro Bold Display

Adobe Jenson Pro Bold Display

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“In three words I can sum up everything I've learned about life: it goes on.” — Robert Frost

Adobe Jenson Pro Bold Italic Caption

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“It is better to be hated for what you are than to be loved for what you are not.” — André Gide

Adobe Jenson Pro Bold Italic

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“It does not do to dwell on dreams and forget to live.” — J.K. Rowling

adobe jenson pro Adobe Jenson Pro Bold Italic Subhead

Adobe Jenson Pro Bold Italic Subhead

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“Sometimes the questions are complicated and the answers are simple.” — Dr. Seuss

Adobe Jenson Pro Bold Italic Display

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“I'm not afraid of death; I just don't want to be there when it happens." — Woody Allen

bembo std

FRANCESCO GRIFFO bembo std regular 9/14

Francesco Griffo was born around 1450 in Bologna, Italy. Griffo worked as a Venetian punch cutter. In 1495, he began working with Aldus Manutius cutting Greek alphabets. A year later, Griffo cut the alphabet for Pietro Bemboâ&#x20AC;&#x2122;s "De Aetna". In 1503, he cut an italic typeface for the printer Gershom Soncino. After working with others, in 1509, Griffo opened his own printing workshop in Bologna. He then cut his third italic typeface for his first publication. The typeface Bembo was cut by Griffo during his years. He died in Bologna, Italy in 1518.

zen type Bembo Std Regular

Bembo Std Regular

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“Everything you can imagine is real.” — Pablo Picasso

Bembo Std Italic

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Bembo Std Italic

“The fear of death follows from the fear of life. A man who lives fully is prepared to die at any

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time.” — Mark Twain

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Bembo Std Semibold

“The one you love and the one who

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loves you are never, ever the same person.”

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— Chuck Palahniuk

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bembo std Bembo Std Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bembo Std Semibold Italic

“All the world is made of faith, and trust, and pixie dust.” — J.M. Barrie

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~!?@#$%&*( ){ }[ ]£¥€©®™ ¼½¾1234567890 1234567890 Bembo Std Bold

Bembo Std Bold

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“The more I see, the less I know for sure.” — John Lennon

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Bembo Std Bold Italic

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“Be the change that you wish to see in the world.” — Mahatma Gandhi

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bembobembob bembobembob bembobembob bembobembob bembobembob

bembobembo bembobembo bembobembo bembobembo bembobembo

zen type Bembo Std Extra Bold

Bembo Std Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

“How wonderful it is that nobody need wait a single moment before starting

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to improve the world.” — Anne Frank

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Bembo Std Extra Bold Italic

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“We have to dare to be ourselves, however frightening or strange that self may prove

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to be.” — May Sarton

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regular

italic

bold

old style serif typeface

univers lt std

ADRIAN FRUTIGER univers lt std 55 roman 9/14

In 1928, in Switzerland, Adrian Frutiger was born. From 1949 to 1951, Frutiger studied type and graphics at the Zurich School of Arts and Crafts. He was taught by two renowned professors, Alfred Willimann and Walter KĂ¤ch. In 1952, Frutiger went to Paris and worked as typeface designer and artistic manager at Deberny & Peignot. There he created some of his first typefaces. In 1957, he created Univers from metal and film. By then he was internationally recognized as a typeface designer. He has received several awards and honors such as the Medal of the Type Directors Club of New York, Officier de lâ&#x20AC;&#x2122;Ordre des Arts et des Lettres, and Grand Prix National des Arts Graphiques.

zen type Un i v e r s LT S t d 39 T hi n Ul t r a Conde nse d

Un ivers LT Std 39 Thin Ultra Condens ed

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“You talk when you cease to be at peace with your thoughts.” — Kahlil Gibran

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U nivers LT St d 49 Light Ult ra Condensed

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“Man is the only creature who refuses to be what he is.” — Albert Camus

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U n i ve r s LT Std 59 U l tra Co n d e n se d

“Without deviation from the norm,

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progress is not possible.” — Frank Zappa

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univers lt std Univers LT Std 47 Light Condensed

Univers LT Std 47 Light Condensed

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“Wise men speak because they have something to say; fools because they have to say something.”

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— Plato

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Univers LT Std 47 Light Condensed Oblique

“The past has no power over the present moment.” — Eckhart Tolle

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Univers LT Std 57 Condensed

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“A woman has to live her life, or live to repent not having lived it.” — D.H. Lawrence

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zen type Univers LT Std 57 Condensed Oblique

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Univers LT Std 57 Condensed Oblique

“A paranoid is someone who knows a little of what's going on.” — William S. Burroughs

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Univers LT Std 67 Bold Condensed

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“Those who know do not speak. Those who speak do not know.” — Lao Tzu

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Univers LT Std 67 Bold Condensed Oblique

“The price good men pay for indifference to public affairs is to be ruled by evil men.”

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— Plato

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univers lt std Univers LT Std 45 Light

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Univers LT Std 45 Light

“The important thing is not to stop questioning. Curiosity has its own

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reason for existing.” — Albert Einstein

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Univers LT Std 45 Light Oblique

“It is an ironic habit of human beings to run faster when they have lost their way.”

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— Rollo May

Univers LT Std 55 Roman

“Expect everything, I always say,

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and the unexpected never happens.”

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— Norton Juster

universuniversuniversu universuniv universuniv universuniv univers univ

universunivers versunivers versunivers versunivers versunivers

zen type Univers LT Std 55 Oblique

Univers LT Std 55 Oblique

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“The first duty of a man is to think for himself.” — José Martí

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Univers LT Std 65 Bold

“The most incomprehensible thing about the world is that it is at all

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comprehensible.” — Albert Einstein

Univers LT Std 65 Bold Oblique

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“Never let your sense of morals prevent you from doing what is right.”

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— Isaac Asimov

univers lt std Univers LT Std 75 Black

Univers LT Std 75 Black

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“Life is really simple, but we insist on making it complicated."

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— Confucius

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Univers LT Std 75 Black Oblique

“I cannot teach anybody anything. I can only make

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them think" — Socrates

Univers LT Std 85 Extra Black

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“The smallest minority on earth is the individual. Those who deny

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individual rights cannot claim to

be defenders of minorities.” — Ayn Rand

zen type Univers LT Std 85 Extra Black Oblique

Univers LT Std 85 Extra Black Oblique

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“Trust yourself. You know more than you think you do.” — Benjamin Spock

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Univers LT Std 53 Extended

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“I don't deserve a soul, yet I still have one. I know because it hurts.” — Douglas Coupland

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Univers LT Std 53 Extended Oblique

“Happiness consists in frequent repetition of pleasure” — Arthur Schopenhauer

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univers lt std Univers LT Std 63 Bold Extended

Univers LT Std 63 Bold Extended

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“Take it easy, but take it.” — Woody Guthrie

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Univers LT Std 63 Bold Extended Oblique

“Wisest is she who knows she does not know.” — Jostein Gaarder

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Univers LT Std 73 Black Extended

“There are no ordinary moments.” — Dan Millman

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~!?@#$%&* ~!?@#$%&* ~!?@#$%&* 39 Thin Ultra Condensed

49 Light Ultra Condensed

59 Ultra Condensed

univers lt std Univers LT Std 73 Black Extended Oblique

Univers LT Std 73 Black Extended Oblique

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“Be kind, for everyone you meet is fighting a hard battle." — Socrates

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Univers LT Std 93 Extra Black Extended

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“The journey is what brings us happiness not the destination.”

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— Dan Millman

Univers LT Std 93 Extra Black Extended Oblique

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Univers LT Std 93 Extra Black Extended Oblique

“Like all magnificent things, it's very simple.” — Natalie Babbitt

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This book was created by Lindsay Ruck under the supervision of Elaine Coder as an assignment in Typography I in the Fall semester of the year 2013 at the University of Missouriâ&#x20AC;&#x160;-â&#x20AC;&#x160;St. Louis. Spreads were composed in Adobe InDesign CC. Typographic patterns were created in Adobe Illustrator CC. The typefaces used were Caecilia lt Std, Futura Std, Adobe Jenson Pro, Bembo Std, and Univers lt Std all varying in weight and size. The book is printed on 11x17 32lb bright white laser paper.