Oasis CRUISE LINES
[STYLE GUIDE]
[Table of Contents] COMPANY STATEMENT
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LOGO STATEMENT
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COLOR PALETTE
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TYPOGRAPHY
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STATIONERY
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BUSINESS LETTER
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APPLICATIONS
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INAPPROPRIATE USE
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SIZE AND MARGINS
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[Company Statement] At Oasis Cruise Lines we celebrate bringing families and people together through an unforgettable journey of a lifetime. We take pride in our policies that promote a caring and safe environment while supplying a sense of pure luxury for our passengers. With our state of the art boat designs, our “Safety First� standards assure the security of our passengers and crew members are never compromised. Building respectful and responsible relationships with our passengers creates a caring environment which is essential to establish the essence Oasis Cruise Lines. Striving to meet the diverse needs of our passengers and crew members we crave to deliver superior service by offering accommodations for everyone. Along with superior service, Oasis Cruise Lines also offers a superior experience as well. We strive to support passengers by offering packaged deals and stopping at every port on the islands so that they can find their getaway.
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[Logo Statement] Oasis Cruise Lines was inspired to help individuals find their getaway. Based solely on visiting the Caribbean islands, the logo had to reflect the environment it sails in while also conveying the sense of safety and luxury that are essential to the company’s brand. Using the visual cues of a crown and a shell, the two were combined to create the logo that communicates the luxurious and safe nature of Oasis Cruise Lines.
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[Color Palette] Following the color palette of Oasis Cruise Lines is fundamental to the brand of the company. Of the six colors the blue is the predominant color used for the logo. It is considered to be the ‘signature color’ of the company. However, the other colors within the palette can be applied to the logo as well. Each color equates a different level of membership. Gray is assigned to the silver level while orange is platinum and yellow indicates gold level.
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CYMK: 64, 1, 29, 0 RGB: 78, 191, 191 HEX: 4ABEBE PANTONE: 3272C
CYMK: 0, 45, 70, 0 RGB: 248, 158, 93 HEX: F89E5D PANTONE: 157C
CYMK: 1, 69, 46, 0 RGB: 239, 114, 115 HEX: EE7272 PANTONE: 7607C
CYMK: 1, 17, 70, 1 RGB: 249, 206, 103 HEX: F8CE66 PANTONE: 135C
CYMK: 17, 4, 62, 19 RGB: 133, 134, 133 HEX: ABC64E PANTONE: 7745C
CYMK: 50, 41, 42, 6 RGB: 133, 134, 133 HEX: 848585 PANTONE: 445C
Although the specific color palette has its purposes, the use of the black and white logo is allowed, but only for limited purposes. They should not take precedence over the color logos.
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[Typography] To keep the brand of Oasis Cruise Lines consistent it is imperative to use the same typography throughout all applications. The typefaces used for business letters, business cards, envelopes, web design, should all be the same throughout every design. Shree Devanagari was chosen as the decorative font within the logo. It was chosen for its clarity and legibility. It should also be used for body copy as well. Frutiger was also employed within the logo for its clarity and legibility along with its large font family.
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ABCDEFGHIJKLMNOPQRSTU VWXYZabcedefhijklmnopqrstu vwxyz0123456789!@#$%^&*()?/ Shree Devanagari 71 Regular
ABCDEFGHIJKLMNOPQRSTU VWXYZabcedefhijklmnopqrstu vwxyz0123456789!@#$%^&*()?/ Shree Devanagari 71 Italic
ABCDEFGHIJKLMNOPQRSTU VWXYZabcedefhijklmnopqrstu vwxyz0123456789!@#$%^&*()?/ Shree Devanagari 71 Bold
ABCDEFGHIJKLMNOPQRSTU VWXYZabcedefhijklmnopqrstu vwxyz0123456789!@#$%^&*()?/ Shree Devanagari 71 Bold Italic
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[Applications] After reading through the rules and restrictions of the company’s brand, let’s see how the logo application brings it all together. The following pages provide only a handful of ways to apply the Oasis Cruise Line logo. These few pages should provide inspiration and illustrate how all the different brand elements work together.
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[Stationery] Even though the different colors represent different levels of membership, when it comes to the stationery the signature blue should be applied to the business letter, envelope, and business card.
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[Business Letter]
2.5" margins
Oasis CRUISE LINES October 18, 2018 Emma Waters 385 Andrews Lane Buena Vista, PA 15018 Dear Emma Waters, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer scelerisque ultricies nunc, sed volutpat diam porta at. Vivamus eu placerat erat, sit amet imperdiet ipsum. Praesent at ipsum turpis. Curabitur vehicula, ligula sit amet lobortis cursus, ex felis hendrerit ex, maximus rutrum ex turpis a nibh. Sed tempus nisl sit amet ipsum aliquam laoreet. Etiam vel lorem a leo egestas facilisis sed et lorem. Donec non tortor vitae dolor iaculis mollis ac vitae tellus. Cras id molestie neque, ac condimentum dui. Aliquam vitae interdum ex. Nulla facilisi. Etiam aliquet massa lectus, ac porta tortor lacinia eget. Ut sodales sapien eu sapien egestas pulvinar. Integer dignissim convallis nisi a tempus. Nulla pharetra fermentum viverra. Aliquam vitae ante semper, tincidunt magna ut, fringilla urna. Proin porttitor lobortis convallis. Nunc feugiat blandit leo sollicitudin feugiat. Vestibulum non venenatis turpis. Curabitur congue magna lectus, sit amet dictum elit ultricies sed. Etiam eget maximus velit. Etiam lectus diam, volutpat eu augue eget, consequat placerat ante. Quisque in nisl tellus. Sed vel massa aliquam, blandit tellus vitae, posuere ipsum.
1" margins
Interdum et malesuada fames ac ante ipsum primis in faucibus. Phasellus vestibulum orci quam, a condimentum mauris posuere eu. Integer a diam ut sem suscipit mollis. Pellentesque ultrices sapien bibendum elit pretium, sed auctor velit fermentum. Nunc bibendum enim fringilla tristique ultrices. Nunc blandit tincidunt neque, a imperdiet ipsum facilisis ut. Nunc vestibulum odio in risus tincidunt, non hendrerit ipsum accumsan. Aenean tincidunt purus ipsum, quis finibus sapien mattis et. Aenean dictum turpis ut felis commodo, id finibus neque tempor. Morbi sollicitudin malesuada laoreet. Nullam lacinia porta nibh, eget scelerisque velit posuere eget. Duis non tincidunt dolor. In semper elementum pretium. Nulla pharetra fermentum viverra. Aliquam vitae ante semper, tincidunt magna ut, fringilla urna. Proin porttitor lobortis convallis. Nunc feugiat blandit leo sollicitudin feugiat. Vestibulum non venenatis turpis. Curabitur congue magna lectus, sit amet dictum elit ultricies sed. Etiam eget maximus velit. Etiam lectus diam, volutpat eu augue eget, consequat placerat ante. Nunc vestibulum odio in risus tincidunt, non hendrerit ipsum accumsan. Aenean tincidunt purus ipsum, quis finibus sapien mattis et. Aenean dictum turpis ut felis commodo, id finibus neque tempor. Morbi sollicitudin malesuada laoreet. Sincerely,
Daisy Johnson CEO of Oasis Cruise Lines
72 Bowne St. Brooklyn, NY 11231 | Phone: (718) 259-7710 | oasis.cruiselines@oasis.com
2.75" margins
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1" margins
[Applications] The crew members of Oasis Cruise Lines are an indispensable part of our company. They make sure the passengers experience takes precedence, helping people find their getaway. An ID card would be worn by every crew member with the signature green color that represents who is a staff employee.
LYDIA TATE Staff Employee
Our key cards are an easy and practical way to distinguish our passengers membership level due to the color of the card.
The signature blue logo should be used on the transport vans that take passengers from their hotel room to the dock.
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[Applications]
The mobile app helps passengers find their getaway by using a user friendly interface that finds events or excursions that interest them.
For website and mobile pass the Oasis Cruise Lines logo must be white in ensure its legibility. The Oasis Cruise Lines text is also discarded for all web and mobile designs as well.
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Passengers are encouraged to use the mobile app to help them find their getaway. The app should be responsive making it easy to use on multiple devices.
One of the main aspects of the company is the luxurious treatment all passengers receive. In order to capture the essence of luxury, Oasis Cruise Lines provides its own cosmetic supplies in every cabin with the color of the logo indicating the level of membership.
Along with the cosmetic supplies Oasis also offers shampoo and conditioner in every cabin as well. Because every passenger receives these treats the logo should be in the signature blue.
Always supplied in every cabin, a fluffy white robe is imperative to the brand of Oasis. It helps promote the sense of luxury that we strive to create. The color also indicates the level of membership.
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[Inappropriate Use] The inappropriate uses found on the next page do not illustrate every unacceptable violation of the Oasis Cruise Lines logo. Beyond the next few examples, the manipulation of the logo should be avoided. It is important to maintain the Oasis brand that is directly communicated through our logo. It is best to minimize any alteration made to the logo to ensure the brands integrity and consistency. 1. Do not skew the logo. 2. D o not change the color of the logo outside of the color palette. 3. Do not use the outline of the logo. 4. Do not put a color behind a colored logo. 5. Do not rotate the logo in any direction. 6. D o not move the text above or to the left of the logo. It should remain on the bottom. 7. Do not change the text used in the logo. 8. D o not change the layout of the text within the logo by splitting it.
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[Size and Margins] Oasis Cruise Lines logo presentation is the key to its success. It is essential to keep a clear and clean space around the logo in order to maintain the brands consistency. The mandatory safe space around the logo is based off the cap height of the ‘O’ found within the word Oasis. These guidelines safeguard the Oasis Cruise Lines logo keeping it legible and consistent.
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To ensure legibility of the logo, the width should be no smaller than 1 inch. By taking this precaution the brand consistency for Oasis Cruise Lines is regulated while remaining legible.
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