A User-Friendly Guide to
Agenda • • • • • •
Why is Pinterest important? What is Pinterest? Steps to Pinning Properly Pinterest Lingo Pinning in Action Pin Points
Why is this important •
Pinterest is the #3 social media site on the Internet.
•
1.36 million visitors to this site each day!
• 68.2% of Pinners are female. • 25-34 users – 27% • 35-44 – 22.1% • 45-54 – 17.9%
•
Their average household income is $100,00.
?
• Pinterest is a Virtual Pinboard that lets you organize and share your interests & ideas.
How It Works 1. 1.
You see an image you like anywhere on the web‌.so you PIN it.
2. You PIN it to one of your virtual boards on Pinterest.
3. And all of your friends can see and share (or REPIN)!
How It Works 1.
You see an image you like anywhere on the web‌.so you PIN it.
2. You PIN it to one of your virtual boards on Pinterest.
3. And all of your friends can see and share (or REPIN)!
2.
How It Works 1.
You see an image you like anywhere on the web‌.so you PIN it.
2. You PIN it to one of your virtual boards on Pinterest.
3. And all of your friends can see and share (or REPIN)!
3.
Pinterest Lingo • • • • • • •
Pin Board Pinner Follow Repin Like Comment
• A pin can be an image or video added to a Pinterest board. • A pin can be added to a board from a website using the “Pin It” button, or you can upload images directly from your computer. • Each pin added using the Pin It button links back to the site it came from. For businesses, this is a valuable way to boost website visits!
These pictures are now “Pins” in Pinterest Lingo!
• Following All means you follow all of a user’s pins and boards. • If the user makes new boards, you will automatically follow them. • You can follow individual boards if you're only interested in seeing a user's pins to specific boards. • Follow pinners within your demographic. Typically, most pinners choose to follow individual boards.
• A repin is adding an image you find on Pinterest to your own board. • Repins maintain the source-link of the image no matter how many times it’s repinned. • Hover over an image to access the repin button.
You want YOUR images to be repinned!!! The more repins an image receives from your board, the more exposure you’ll receive & the more followers you’ll get! Repins tell you the type of content that your follwers are interested in!
• You can choose to Like a pin rather than repinning it to one of your boards. • You can view pins that you have liked by clicking on your Likes icon.
• Hover over a pin and click the Comment button. • You can type @username to mention other users in your comment. • You can use hashtags to create, measure, & track trends #ShopMSP @DeniseMarsh Call us today & let’s chat about ways to customize your #MSP product!
• A Like adds a pin to your profile’s Likes section.
• A Repin allows you to categorize the pin onto one of your boards & personalize the caption.
• The image does not get added to one of your boards or • A Repin will automatically be shared with your followers. shared with your followers & appear in their Pinterest feed. • A Like acknowledges that you like a pinner’s image- just not enough to share it with your followers.
Pinner Linda Elliott liked our pin and then repinned it onto her own board
Organizing, Repurposing, Ideas
What You Need to Get Started! • You must have a Facebook or Twitter account to be on Pinterest
• Request an invite to Pinterest if you do not already have an account • Install the ‘Pin It’ Button to your Web Browser – Internet Explorer, Firefox, Google Chrome, Safari, etc.
Pinterest has step-bystep instructions and video resources to help you install a “Pin It� Button for your specific browser. Follow this link & instructions if you are using Firefox as your Internet Browser
• Pinterest is a numbers game! – Pin More. Follow More. Comment More. Like More
• Bring fresh content to your boards! – Simply repinning images will get you nowhere.
• Pay attention to what types of content is being repinned. • Add captions & hashtags to every pin. • Not every pin is going to be a superstar, so don’t get discouraged!
Call: 615.732.2959 Click: Hi5 Publicity dot com Or Email Us: Sierra at Hi5Publicity dot com Lindsey at Hi5Publicity dot com