revolt
T
THIS IS OUR
WE WANT TO MAKE A DIFFERENCE. Our surroundings have a strong influence on our lives. We live in a world shaped by artificial intelligence. And it will only get worse. The result of this is increase in automation and a decrease of the human contact and connection. WE STAND UP FOR THIS. Meet our GANG, the new type of REBELS of today who are changing the world for the next generation. We believe that we should stop this dehumanising movement and start growing closer to each other again. We do this in a tough and rebellious way and ARMOUR as a FAMILY. We believe that our tough attitude is key to being powerful. The future is calling. ARE YOU BRAVE ENOUGH TO ANSWER AND BE A PART OF THE FAMILY?
a r aut th ris a arm o
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PRESERVING HUMANITY.
AGRICULTURE. IMAGINE TRYING TO DESCRIBE A TRACTOR TO A FARM LABOURER IN PRE-INDUSTRIAL B TODAY, THE CHALLENGE IS TO IMAGINE THAT TRACTOR BEING SELF-DRIVEN. BUT THAT REALITY IS NEA HAND. THE APPROPRIATELY NAMED AUTONOMOUS TRACTOR COMPANY, BASED IN THE US STATE OF NO DAKOTA, IS ALREADY IN THE PRE-PRODUCTION STAGES OF ITS DRIVERLESS SPIRIT HAY MOWER.IN THE MEANWHILE, THE GOVERNNT IS ADVANCING A £160M AGRI-TECH STRATEGY THAT PROMISES TO PROMO A VARIETY OF ROBOTIC FARM APPLICATIONS, AMONG OTHER GOALS. A RANGE OF EARLY-STAGE “AGBO ALREADY EXIST, FROM THE AWARD-WINNING “LADYBIRD” THAT AUTONOMOUSLY DETECTS PESTS IN FIE VEGETABLES TO THE ROBOTIC RICE-PLANTER DEVELOPED BY JAPAN’S NATIONAL AGRICULTURAL RES CHTHE ARRIVAL OF AUTOMATION IN FARMING PROMISES RADICAL CHANGES, BUT IT IS HARDLY A SURP EXACTLY THE SAME PROCESSES HAVE BEEN PLAYING OUT IN THE MANUFACTURING AND SERVICE SEC FOR DECADES. AMAZON IS EMBLEMATIC OF THE TREND. ITS DISTRIBUTION CENTRES ARE EQUIPPED WI ROBOTIC SOLUTIONS DEVELOPED BY KIVA SYSTEMS THAT HAVE THE CAPACITY TO AUTONOMOUSLY “P PACK AND SHIP ANY ITEM, ANYWHERE, AT ANY TIME”.ECONOMISTS HAVE LONG DEBATED THE MERITS O AUTOMATION. ON THE UPSIDE, IT’S CREDITED WITH INCREASING PRODUCTIVITY, PREDICTABILITY OF QU AND CONSISTENCY OF OUTPUT. MITSUBISHI ELECTRIC, FOR INSTANCE, A LEADING DEVELOPER OF AUT TED SYSTEMS, RECENTLY DESIGNED A ROBOT THAT SPEEDS UP THE MANUFACTURE OF CERAMIC BEAR ALMOST TEN-FOLD. ON THE FLIPSIDE, RESEARCH AND DEVELOPMENT COSTS ARE HIGH, AS IS THE EXP OF INSTALLATION VERY OFTEN. ENVIRONMENTALISTS ARE FANS, IN THE MAIN. THE ENERGY EFFICIENCY AUTOMATED MACHINES CAN BE OPTIMISED IN A WAY THAT IS DIFFICULT WITH HUMAN-CONTROLLED PR SES. AUTOMATED THERMOSTATS, FOR INSTANCE, USE UP TO 30% LESS ENERGY TO KEEP YOUR BUT IT SOCIAL COSTS THAT BELEAGUER THE AUTOMATION STORY. EVEN BEFORE GENERAL ELECTRIC COINED TERM ‘AUTOMATION’ IN 1947, WORKERS WORRIED ABOUT THE IMPLICATION OF TECHNOLOGY ON JOB S TY. AS EARLY AS 1936, THE TRADES UNION CONGRESS ISSUED A LEAFLET ON THE SUBJECT (MORE MAC IT ARGUED, SHOULD BE MET WITH A SHORTER WORKING WEEK). THE SAME CONCERNS CONTINUE TOD “IF YOU LOOK AT INDUSTRIES AND MANUFACTURERS THAT HAVE HAD A LARGE SCALE INTRODUCTION O ROBOTS AND AUTOMATION THEN OF COURSE THERE’S BEEN A CLEAR DOWNSIZING OF LABOUR”, SAYS BURKE, ASSISTANT GENERAL SECRETARY OF UNITE, BRITAIN’S LARGEST TRADE UNION GROUP. HE CITE EXAMPLE OF THE PRINTING INDUSTRY, WHERE AUTOMATION HAS HAD A “SIGNIFICANT IMPACT” ON THE REMENT FOR MANUAL LABOUR OVER THE LAST TWO DECADES OR SO. TODAY, THE GROWTH OF AUTOM 3D PRINTING PRESENTS THE PROSPECT OF A SIMILAR DYNAMIC TRANSFERRING OVER INTO MAINSTREA MANUFACTURING. DOES THAT MEAN THAT HUMAN LABOUR WILL “GO THE WAY OF THE HORSE”, AS NOB LAUREATE ECONOMIST WASILLY LEONTIEF FAMOUSLY PREDICTED? NOT NECESSARILY. TAKE THE RETA INDUSTRY. RECENT YEARS HAVE SEEN THE INTRODUCTION OF STANDALONE KIOSKS, SELF-SERVICE CH OUTS AND SIMILAR AUTOMATED INNOVATIONS. YET OVERALL EMPLOYMENT IN THE SECTOR IS 30% HIG TODAY THAN IT WAS IN 1978, UK GOVERNMENT FIGURES INDICATE. RATHER THAN REPLACING JOBS, AU TION IS DISPLACING THEM, SAYS DAVID WILLIAMS, SPOKESPERSON FOR THE UNION OF SHOP DISTRIBU AND ALLIED WORKERS. “PEOPLE ARE DOING DIFFERENT JOBS WITHIN THE STORE WHILST THESE AUTO TOOLS HAVE COME IN”, HE EXPLAINS.THEN THERE’S THE QUESTION OF TECHNOLOGICAL FEASIBILITY. OF THE MORE AMBITIOUS AUTOMATION IDEAS MAY TAKE DECADES TO BECOME SCIENTIFICALLY POSSIB LET ALONE FINANCIALLY VIABLE. A RECENT REPORT ABOUT EMERGING TECHNOLOGIES BY POLICY HO CANADA, A GOVERNMENT-BACKED BODY, HIGHLIGHTS FOUR AUTOMATED AGRICULTURE APPLICATIONS COULD BECOME MAINSTREAM BY 2026 OR BEFORE. REACHING A PRICE POINT THAT MAKES AGBOTS RE TIC FOR DEVELOPING COUNTRIES, WHERE MOST FARMERS ARE EMPLOYED, WILL TAKE LONGER STILAR LOGIC AND HISTORICAL EXPERIENCE BOTH STRONGLY INDICATE THAT AUTOMATION WILL INEVITABLY A EMPLOYMENT TRENDS OVER TIME. JUST DON’T EXPECT THOSE IMPACTS TO PLAY OUT EQUALLY. AS A N REPORT FROM THE PEW RESEARCH CENTRE REVEALS, AUTOMATION REPRESENTS POTENTIAL UPSIDE DOWNSIDES FOR HIGH-SKILLED WORKERS AS IT DOES THEIR LOW AND MEDIUM-SKILLED PEERS.THE FO COULD BENEFIT FROM AN INCREASE IN DEMAND FOR MORE COGNITIVE TASKS AS ROUTINE DUTIES ARE PLALTHOUGH “FAR MORE MAY BE DISPLACED INTO LOWER PAYING SERVICE INDUSTRY JOBS”, THE REP PREDICTS. LIKEWISE, LOW AND MEDIUM-SKILLED WORKERS COULD GAIN RELIEF FROM MONOTONOUS MONOTONOUS AND MAY FIND OPPORTUNITIES FOR MORE CREATIVE EMPLOYMENT, BUT THEY CAN EXPECT TRADITION OCCUPATIONS TO TAIL OFF. AN ONUS CLEARLY LIES ON LARGE EMPLOYERS CONSIDERING AUTOMATIO ENSURE THEIR STAFF ARE RETRAINED OR SKILLED UP FOR THE NEW WORLD OF MORE AUTOMATED WO PLACES. AUTOMATION OFFERS THE CHANCE TO CREATE ENTIRELY NEW INDUSTRIES OR REVOLUTIONIS ONES, MUCH AS THE INTERNET IS DOING FOR MANUFACTURING. AGAIN, IT FALLS TO BUSINESS TO INVE ITS ENERGIES AND RESOURCES IN REALISING SUCH OPPORTUNITIES. “TECHNOLOGY WILL CONTINUE T RUPT JOBS”, JONATHAN GRUDIN, PRINCIPAL RESEARCHER FOR MICROSOFT, TOLD THE PEW RESEARCH “BUT MORE JOBS SEEM LIKELY TO BE CREATED [AND] THERE IS NO SHORTAGE OF THINGS THAT NEED
DAY, THE CHALLENGE IS TO IMAGINE THAT TRACTOR BEING SELF-DRIVEN. BUT THAT REALITY IS NEAR A ND. THE APPROPRIATELY NAMED AUTONOMOUS TRACTOR COMPANY, BASED IN THE US STATE OF NORT KOTA, IS ALREADY IN THE PRE-PRODUCTION STAGES OF ITS DRIVERLESS SPIRIT HAY MOWER.IN THE UK ANWHILE, THE GOVERNNT IS ADVANCING A £160M AGRI-TECH STRATEGY THAT PROMISES TO PROMOTE VARIETY OF ROBOTIC FARM APPLICATIONS, AMONG OTHER GOALS. A RANGE OF EARLY-STAGE “AGBOTS READY EXIST, FROM THE AWARD-WINNING “LADYBIRD” THAT AUTONOMOUSLY DETECTS PESTS IN FIELD GETABLES TO THE ROBOTIC RICE-PLANTER DEVELOPED BY JAPAN’S NATIONAL AGRICULTURAL RESEAR THE ARRIVAL OF AUTOMATION IN FARMING PROMISES RADICAL CHANGES, BUT IT IS HARDLY A SURPRIS ACTLY THE SAME PROCESSES HAVE BEEN PLAYING OUT IN THE MANUFACTURING AND SERVICE SECTOR R DECADES. AMAZON IS EMBLEMATIC OF THE TREND. ITS DISTRIBUTION CENTRES ARE EQUIPPED WITH BOTIC SOLUTIONS DEVELOPED BY KIVA SYSTEMS THAT HAVE THE CAPACITY TO AUTONOMOUSLY “PICK CK AND SHIP ANY ITEM, ANYWHERE, AT ANY TIME”.ECONOMISTS HAVE LONG DEBATED THE MERITS OF TOMATION. ON THE UPSIDE, IT’S CREDITED WITH INCREASING PRODUCTIVITY, PREDICTABILITY OF QUAL D CONSISTENCY OF OUTPUT. MITSUBISHI ELECTRIC, FOR INSTANCE, A LEADING DEVELOPER OF AUTOM D SYSTEMS, RECENTLY DESIGNED A ROBOT THAT SPEEDS UP THE MANUFACTURE OF CERAMIC BEARING MOST TEN-FOLD. ON THE FLIPSIDE, RESEARCH AND DEVELOPMENT COSTS ARE HIGH, AS IS THE EXPENS INSTALLATION VERY OFTEN. ENVIRONMENTALISTS ARE FANS, IN THE MAIN. THE ENERGY EFFICIENCY O TOMATED MACHINES CAN BE OPTIMISED IN A WAY THAT IS DIFFICULT WITH HUMAN-CONTROLLED PROC S. AUTOMATED THERMOSTATS, FOR INSTANCE, USE UP TO 30% LESS ENERGY TO KEEP YOUR BUT IT IS T CIAL COSTS THAT BELEAGUER THE AUTOMATION STORY. EVEN BEFORE GENERAL ELECTRIC COINED TH RM ‘AUTOMATION’ IN 1947, WORKERS WORRIED ABOUT THE IMPLICATION OF TECHNOLOGY ON JOB SEC AS EARLY AS 1936, THE TRADES UNION CONGRESS ISSUED A LEAFLET ON THE SUBJECT (MORE MACHIN ARGUED, SHOULD BE MET WITH A SHORTER WORKING WEEK). THE SAME CONCERNS CONTINUE TODAY. YOU LOOK AT INDUSTRIES AND MANUFACTURERS THAT HAVE HAD A LARGE SCALE INTRODUCTION OF BOTS AND AUTOMATION THEN OF COURSE THERE’S BEEN A CLEAR DOWNSIZING OF LABOUR”, SAYS TO RKE, ASSISTANT GENERAL SECRETARY OF UNITE, BRITAIN’S LARGEST TRADE UNION GROUP. HE CITES T AMPLE OF THE PRINTING INDUSTRY, WHERE AUTOMATION HAS HAD A “SIGNIFICANT IMPACT” ON THE RE MENT FOR MANUAL LABOUR OVER THE LAST TWO DECADES OR SO. TODAY, THE GROWTH OF AUTOMAT PRINTING PRESENTS THE PROSPECT OF A SIMILAR DYNAMIC TRANSFERRING OVER INTO MAINSTREAM NUFACTURING. DOES THAT MEAN THAT HUMAN LABOUR WILL “GO THE WAY OF THE HORSE”, AS NOBEL UREATE ECONOMIST WASILLY LEONTIEF FAMOUSLY PREDICTED? NOT NECESSARILY. TAKE THE RETAIL DUSTRY. RECENT YEARS HAVE SEEN THE INTRODUCTION OF STANDALONE KIOSKS, SELF-SERVICE CHEC TS AND SIMILAR AUTOMATED INNOVATIONS. YET OVERALL EMPLOYMENT IN THE SECTOR IS 30% HIGHER DAY THAN IT WAS IN 1978, UK GOVERNMENT FIGURES INDICATE. RATHER THAN REPLACING JOBS, AUTO ON IS DISPLACING THEM, SAYS DAVID WILLIAMS, SPOKESPERSON FOR THE UNION OF SHOP DISTRIBUTIV D ALLIED WORKERS. “PEOPLE ARE DOING DIFFERENT JOBS WITHIN THE STORE WHILST THESE AUTOMA OLS HAVE COME IN”, HE EXPLAINS.THEN THERE’S THE QUESTION OF TECHNOLOGICAL FEASIBILITY. SOM THE MORE AMBITIOUS AUTOMATION IDEAS MAY TAKE DECADES TO BECOME SCIENTIFICALLY POSSIBLE T ALONE FINANCIALLY VIABLE. A RECENT REPORT ABOUT EMERGING TECHNOLOGIES BY POLICY HORIZ NADA, A GOVERNMENT-BACKED BODY, HIGHLIGHTS FOUR AUTOMATED AGRICULTURE APPLICATIONS TH ULD BECOME MAINSTREAM BY 2026 OR BEFORE. REACHING A PRICE POINT THAT MAKES AGBOTS REAL C FOR DEVELOPING COUNTRIES, WHERE MOST FARMERS ARE EMPLOYED, WILL TAKE LONGER STILARKE GIC AND HISTORICAL EXPERIENCE BOTH STRONGLY INDICATE THAT AUTOMATION WILL INEVITABLY AFFE PLOYMENT TRENDS OVER TIME. JUST DON’T EXPECT THOSE IMPACTS TO PLAY OUT EQUALLY. AS A NEW PORT FROM THE PEW RESEARCH CENTRE REVEALS, AUTOMATION REPRESENTS POTENTIAL UPSIDES A WNSIDES FOR HIGH-SKILLED WORKERS AS IT DOES THEIR LOW AND MEDIUM-SKILLED PEERS.THE FORM ULD BENEFIT FROM AN INCREASE IN DEMAND FOR MORE COGNITIVE TASKS AS ROUTINE DUTIES ARE RE ALTHOUGH “FAR MORE MAY BE DISPLACED INTO LOWER PAYING SERVICE INDUSTRY JOBS”, THE REPOR EDICTS. LIKEWISE, LOW AND MEDIUM-SKILLED WORKERS COULD GAIN RELIEF FROM MONOTONOUS MONOTONOUS TAS D MAY FIND OPPORTUNITIES FOR MORE CREATIVE EMPLOYMENT, BUT THEY CAN EXPECT TRADITIONAL CUPATIONS TO TAIL OFF. AN ONUS CLEARLY LIES ON LARGE EMPLOYERS CONSIDERING AUTOMATION T SURE THEIR STAFF ARE RETRAINED OR SKILLED UP FOR THE NEW WORLD OF MORE AUTOMATED WORK ACES. AUTOMATION OFFERS THE CHANCE TO CREATE ENTIRELY NEW INDUSTRIES OR REVOLUTIONISE O ES, MUCH AS THE INTERNET IS DOING FOR MANUFACTURING. AGAIN, IT FALLS TO BUSINESS TO INVEST ENERGIES AND RESOURCES IN REALISING SUCH OPPORTUNITIES. “TECHNOLOGY WILL CONTINUE TO D PT JOBS”, JONATHAN GRUDIN, PRINCIPAL RESEARCHER FOR MICROSOFT, TOLD THE PEW RESEARCHER UT MORE JOBS SEEM LIKELY TO BE CREATED [AND] THERE IS NO SHORTAGE OF THINGS THAT NEED TO NE AND THAT WILL NOT CHANGE.” IN MOST PARTS OF THE WORLD, THAT STILL INCLUDES SOWING CRO
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TO KOLD
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THE OUTSPOKEN YOUNGSTER.
WHY DO WE THINK IT’S NECESSARY? WE BELIEVE THAT HUMAN FEELINGS AND CONNECTIONS ARE NECESSARY IN ORDER TO MAINTAIN THE BALANCE IN THE WORLD.
WE ARE DARING.
OUP FC F AMI TSE L LFC ONS GAN c G CO NNE ScI OUS NNE HUM CTI O NCO SH UMA N ONC NIT Y ONF
G CON CON N ScI O LYCO US H NNE cIO C T US H IO ECT U M AN ION C ONF MAN I ITY FAM NFI DEN Y GR TSE
WHAT MEANS
COMMUNITY TO YOU?
For me, community means being together. Not on the phone or behind our computers, but physically being together. I think automation has such a big impact on this. It tears us apart.
‘‘Community to me, is where people are all in it together. We may not have the exact same ideas or interests, but we all have the same goal at heart and that’s what makes where we are, a great place. A place where we surrounded ouselves with people we trust and to me that’s where’s community is based on. Without trust, there’s no community.’’
‘‘Community means being surrounded by those who genuinely care for your wellbeing and making you want to give back into your community.’’
BLACK IS THE COLOR OF TOUGH
PINK IS THE COLOR OF SOFTNESS
RED IS THE COLOR OF REBEL
L E B RE
WHY AR WE
RE
ZERO
2027 sounds far away but it isn’t. If we keep going like this we, as REVOLT, believe things will go terribly wrong. We focus on community and human connection but we also care about our nature. That’s why REVOLT is ZERO WASTE. Everything we used in this installation, everything you see right here is zero waste, but how? I don’t know if you’re helding this book in your hands right now or a phone, but both ways you’re being sustainable. Our real brandbook is ecological printed and by giving you the oppurtunity to see this book digitally we won’t waste any paper. TOGETHER we’re being sustainable. Our 3D installation is made out of leftovers and borrowed or recycled materials. We reached companies who helped us out with being sustainable and offering us amazing things to create even more amazing things.
We used old sails from boats for our clothing. And even a old yoga mat was used as a filling for a jacket. The tattoo chair we used to connect our people is borrowed from a real tattoo artist and our walls are leftovers from a wooden company. WE LOVE OUR EARTH AND GIVE THINGS A SECOND LIFE.
Users phase
Sewing Cutting fabrics
REVOLT CLOTH
Collecting fabrics at headquarter Designing
Sailing fabric
Stroobach Beste LeRideau Left over fabrics
L
Users returning clothing
Deconstruct clothing
Stroobach
Collecting sailing fabric
Fibre recycling of the other fabrics
HING Texperium
Ioniqa
Left over fabrics
Recycling haberdasery
COMPANIES
WHO HELPED US OUT
LOVING OUR EARTH.
3D INSTALLATION SPONSORED TRANSFER: EUROPCARE LAMP, FOAM, PLASTIC CURTAIN: LOKATIE PINK AND BLACK PAINT: ENGELS ROLLERS AND BRUSHES: ENGELS BORROWED WOODEN PLANKS AND TABLE: VLUCHTVERTRAAGD.NL TATTOO INK/NEEDLES : TATTOO ARTIST ZOETERMEER TATTOO CHAIR: TATTOO ARTIST ZOETERMEER BORROWED FROM TEAM MEMBERS STOOL AND FLUORESCENT TUBE: CAROLINE SILVER PLATE: EVA.PLASTIC: PIEN IRON WIRE AND BLACK SPRAY PAINT: JUSTINE BOX: VITA IPOD: AMBER TATTOO MACHINE: AQUAINTANCE VITA
DESIGN LEFTOVER MATERIALS AND FABRICS SAIL MAKER: STROOBACH INTERIOUR STORE: BURO ZUYVER LEFTOVER FABRIC: BESTE LEFTOVER FABRIC: LE RIDEU
BRANDBOOK LEFTOVER MATERIALS, FABRIC AND PAPER RECYCLED PAPER: PAPIER HIER SAIL MAKER: STROOBACH
USINESSMODE
PRODUCTION
MARKETING
YO
KEY ACTIVITIES SALES DESIGN
ETNICHAL COMMUNITY MIDDLE-HIGH MARKET
COSTU
COSTUMER RELATIONSHIPS
EMPLOYEES FABRICS
KEY RESOURCHES DESIGNS SEWING MACHINE
EVENTS
UNIQUE PIECES
SUSTAINABLE
PROFIT
EXCLUSIVE
REVENUE STREAMS
OUNGSTER
BALANCE
Value proposition
PRICES
CONNECTION
UMERSEGMENT MOUTH TO MOUTH
STROOBACH
CHANNELS
FLAGSHIPSTORE
BESTE IONIQA KEY PARTNERS
SOCIAL MEDIA
LE RIDEU
TEXPERIUM
COST STRUCTURE VARIABLE COSTS FIXED COSTS
THIS IS NOT THE END.
YEA IT’S THE END OF THE BOOK BUT NOT THE END OF OUR REVOLT.