Brand Guidelines Corporate Identity 2020 | Ohana
Contents
1.0
The Logo
1.0
The Logo
Brand Guidelines | Ohana
Meaning behind the Logo Inspired by the brand name Ohana, the representative image is a flower, dance and cross that combine and synchronize, creating a state – repeating the beat. Its message is to bring lasting energy, health & eternal trust. Besides, this design language is called Negative Space. Outside is the flower (shaped), inside is the cross, this is similar to the inner core of the resonant health brought to each human being, the flower is the message that spreads to everyone.
05
x
3x x
1.1 Logo Elements and Usage
Brand Guidelines | Ohana
Logo — display 1
Logo — display 2
The logo comprises of the symbol and the corporate name. The logo appears on all of the company's visual communica tions, including the livery, cor pirate stationary, signage etc. It represents more than just a name. It is the primary means of identifying the company and the brand's presence in the marketplace.
Logo — display 3
Appropriate use of the logo is necessary for maintaining the integrity of the brand and presenting a unified image of the company.
06
1.2 Minimum and Clearance
The Logo should always be surrounded by a generous amount of open space to keep it free of any visually distract ing elements.
Brand Guidelines | Ohana
Logo — display 1
Typographic or photographic material should not infringe on the imaginary clear space india cated as the grey space around the logo.
x
07
4x
x
10x
x
Brand Guidelines | Ohana
Logo — display 2
x
4x
x 2x x
Logo — minimum size
In display, do not use Logo with the seal smaller than 18px wide. 08
1.3 Logo and Backgrounds
The Logo should always be surrounded by a generous amount of open space to keep it free of any visually distract ing elements. Typographic or photographic material should not infringe on the imaginary clear space india cated as the grey space around the logo.
09
Brand Guidelines | Ohana
1.4 Localization
Brand Guidelines | Ohana
Banner — 2x3 A specified number of columns in a frame can be achieved with a reasonable Logo size.
Banner — 1x3
Banner — 1x6
10
1.5 Apps icons
Brand Guidelines | Ohana
710 px
892 px
388 px
App icons are individually designed based on specifications. They are an exception to the clearspace guidelines and are sized optically to best fit each shape.
1024 px
11
Brand Guidelines | Ohana
1.6 Favorites icon and Social icon
Favorites icon
Social icon
12
2.0
Visual Lauguage
2.1 The Color
Brand Guidelines | Ohana
Primary Brand Colors Our primary brand colors are white and blue. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.
15
RGB — 255 255 255 CMYK — 00 00 00 00 HEX — FFFFFF PMS — White
RGB — 13 92 176 CMYK — 92 68 00 00 HEX — 0D5CB0 PMS — Blue
Brand Guidelines | Ohana
HEX — FFC043
HEX — FFC043
2.2 Safety Color and Secondary Colors
Safety blue is an important color that is unique to Ohana and should be used sparingly for moments of support, assurance, and delight at moments of interaction between a user and the brand. The specialty colors are designated only for illustrations that require tone-on-tone pairings and product designs that require variations of tone and opacity.
HEX — 58EDD0
HEX — 0D5CB0
HEX — 132A3F
16
2.3 Pattern
Pattern is one of the main elements in Ohana's brand identity. They are intended to be repeatable, to be used in a wide variety of applications. The inspiration comes from the logo.
17
Brand Guidelines | Ohana
2.4 Themes Logo on Website
Brand Guidelines | Ohana
The menu position with the logo is located on the top left. On the right will be the navigation Hambuger. Similarly the bottom would be the Logotype which is placed on a darker background. Button buttons are also positively identiďŹ ed in a given color.
Button
Hover/Actice
18
3.0
Typography
3.1 Typography
Ohana primary typeface, Ubuntu combines modern propoSitions with a geometric appearance. Ubuntu was chosen to reinforce and accentuate the clean and modern aesthetic of the brand. Nunito Sans with its open forms, neutral yet friendly appearance is excellent to use as copy text or sub heads. Highly legible on screen and at small sizes makes it an excellent choice for secondry typeface. No substitution of these are acceptable. Exceptions may appear in Ohana Inflight magazine.
21
Brand Guidelines | Ohana
Ubuntu Bold | Medium | Regular | Light
Halo
Halo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
Halo
Halo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
Brand Guidelines | Ohana
Nunito Sans ExtraBold | ExtraBold Italic | Regular | Italic
Halo
Halo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
Halo
Halo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
0 1 2 3 4 5 6 7 8 9 <> ., :; “” {} (!@#$%^&*)
22
3.2 Typestyles
To ensure communications are consistent, a set of typestyles have been set to treat headlines and body copy.
Brand Guidelines | Ohana
Title Heads (Ads) Ubuntu Bold Head Nunito Sans Bold ½ Title Heads point size
Body Nunito Sans Regular ½ Title Head point size Sub-head Nunito Sans ExtraBold
Number Ubuntu Bold / Regular / Italic 23
Brand Guidelines | Ohana
The Title Heads is two lines long Sub-head is ½ the point size In parallel with the rapid and solid development of the hospital chain, specialised research institutes, namely Ohana Research Institute of Stem Cell and Gene Technology, Ohana Research Institute of Oncology, have been established. This is a standard model that every leading healthcare system in the world pursues, setting ďŹ rm foundation for Ohana to continuously develop and catch up with those in region and all over the world. Care comes form the heart.
0123456789 24
3.3 Imagery
Typography should either be black on light imagery or white on dark imagery. When aligned with the logo, typography and logo should be the same color.
Brand Guidelines | Ohana
Use white text on dark images
Dark image
25
Use black text on light images
Light image
Brand Guidelines | Ohana
3.4 Construction
Our logotype is based on simple shapes. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size on any application. In addition, the alphabetical styles are streamlined, reducing redundant strokes, which helps us feel youthful and cheerful.
26